March Edition 2021 by Innovative Zone Magazine

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Editor’sNote “EDUCATION CONSULTANTS FLAGGING THEIR NAMES WITH PERFECTION AND EMINENCE AS THEIR LINCHPINS”

elcome to our latest edition that features a few fantastic companies with relevance and excellence as their foremost success mantra. As we know the domain of education consultancy is a multi-faceted space that assists the aspirants throughout different phases of educational planning such as career counselling, admission guidance, application and documentation, secure admission, test preparation, education visa application and much more. Opening the window of opportunities for students, such consultancies help them navigate through the doors of better future outlooks. As the students and parents are in the dire need of profitable advice in educational planning, the industry is proliferating at a high rate,. A myriad of such service providers are functional in the domain but only a few are well-versed and experienced ones. People need to be enlightened with such reliable education consultancies that are actively serving the domain with their professional acumen and expertise. And like always, Innovative Zone is here to bridge this gap! This neoteric edition of our Magazine- ‘Education Consultants March edition 2021 vol. 1’ enlightens our adored readers with a few handpicked success stories that have enriched their organizations with some ingenious approaches and management policies to stay ahead of the game. Our dedicated team has performed extensive research in the pursuit of some inspiring enterprises that resulted in the creation of this outstanding special issue. Here, we have shone the spotlight on some ingenious companies that have disrupted and revamped the relevant industry with some exemplary innovations. As for our cover page, we have illuminated the success story of International Training and Consulting Services (ITCS) and its significant contribution to the education industry owing to its dedicated and reliable consultancy services. Under the auspices of Kshatradhari Mandal, the MD, ITCS has been able to hit the crescendo of success by becoming one of the fastest and most trusted overseas education and immigration consultants in India. Talking about the inside stories, we have featured a few handpicked company profiles that have been the flagbearers of disruption in their respective industrial space. We fervently hope that it will instigate the entrepreneurial bug to bite you while fuelling your inner motivation to adopt the ‘go-getter’ attitude. Moreover, this edition is also enriched with a few inspiring and informative articles that can be quite helpful to our readers from various aspects. At last, I would like to take this opportunity to thank all our readers, for they are the driving force that allows us to push our boundaries and come up with more sophisticated editions every time. I hope our Magazine keeps you serving as a gateway to the innovations while elevating your spirits with enthusing inspiration.

Kajal Dobhal

Kajal@innovativezoneindia.com

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Business Head Ashish Kumar

Corporate Team Sunaina Gupta | Pradeep Pandey

Co-ordinator Vikash Sharma

Data Research & Analysis Shradha Pandey | Adarsh Pathak | Ravinder Singh Priya Singh | Harish Kumar

Finance Team Monika Aggrawal | Gourav Singhal

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Owned, Printed and Published By Abhishek Kumar Dubey and Printed at Tanuj Process, A 21/27 Naraina Industrial Area, Phase-II, New Delhi - 110028 and Published at RZC 4, A/2, Street No. 21B, Sadh Nagar - II, Palam Colony, New Delhi-110045

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COVER STORY

10 INTERNATIONAL TRAINING AND CONSULTING SERVICES A 360° CONSULTANT FOR A SKYROCKETING OVERSEAS CAREER

16 SUCCESS STORY Miuccia Prada A Woman Who Built Fashion Empire

UNIVISION Where Consistency In The Quality Is The Priority

QIAGEN

Winds Of Change! The Dna of Medical Diagnostics In India

ECLATPRIME DIGITAL PVT. LTD. A Low-Code/No-Code Services Organization Accelerating Digital Transformation

26 RUBY HALL CLINIC Leading on the COVID-19 Frontline

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30 Peoples Processing Inc. SAM VERMA : An altruistic leader in the ever-challenging mortgage industry

32 BRANDEMIC A progressive startup in the branding industry

34 WONDRx Fostering Digital Healthcare in India

36 CUISINE Know These Vietnamese Dishes Once, Have Cravings Till Eternity

38 GREENPENN Your Community of Outsourcing Services

40 RECRUISE INDIA CONSULTING A Preferred Partner for Success in Recruitment Consulting

42 EDUCATION How Technology Aids Personalized Learning

WEBi7 (Learn Digital Academy) Learn Digital Academy Launching into the Data Science Realm

46 SHALOM MED EDUCATION

TABLE OF

A Resolute Educational Consultancy

48 Writers Qi A Bridge To Every Aspirant’s Overseas Education

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COVER STORY

KSHATRADHARI MANDAL CEO

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ITCS

INTERNATIONAL TRAINING AND CONSULTING SERVICES (ITCS) A 360° CONSULTANT FOR A SKYROCKETING OVERSEAS CAREER

A scholar once said, When a student studies abroad, his growth doesn’t remain limited to academic shackles. He finds access to world-class innovations, a window of opportunities to diversify his knowledge, learn new languages and cultures that help him grow as an independent and future-ready person. In India, the passion for foreign education isn’t an epiphany. Every year, the country witnesses several aspirers flying abroad to follow their dreams of becoming doctors, engineers and other innovation-based careers. While every subject has its own prominence, MBBS in an abroad college raises the bar up a notch. Countries like China, Philipines, Ukraine, Nepal, Russia enables access to a monumental curriculum that widens the limits of education and knowledge. A life-changing academic system, international recognition, modern medical services, a strong support system for students, outstanding job prospects, and foreign scholarship kindles a significant number of students to fly abroad to International Institutions.

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ITCS is an International Education consultant providing robust International admission programs for studying in the United States, Germany, Ukraine, Russia, China, Australia, New Zealand, and several other countries. Its training and consultancy services are focused on young minds - aspiring International Education. ITCS is known for its customized work ethic and commitment. They make sure you know exactly what to do, where to go, and who to call when you arrive. Over the entire path of progress, they are your friend and your guide. They are knowledgeable and trained abroad, which helps them empathize with student’s concerns ensuring no query is left unanswered. The team is repeatedly nourished through training sessions, internationally organized webinars, and seminars at various countries to stay abreast of the trends as well as changes. Its global footprint with a world-class educational system encourages practitioners to meet global job opportunities.

A PROLIFIC BRIDGE FOR ASPIRERS India has a huge potential when it comes to education on scientific aspects. It homes some of the best colleges and professors that one can ask for. But still, many students prefer divergence and don’t wish to remain confined in the mainstream framework. And, ITCS is willing to stand for all such students, giving their dreams the wings to fly high. Established in 2014 by Kshatradhari Mandal (Director), the firm is associated with more than 100 globally renowned Universities in 20+ countries. The firm is committed to imparting the best possible consulting services with attention to the minutest detail and personalized care. ITCS has a ‘360° framework’ that extends beyond consultation - to training for gateway exams, booking air tickets, arranging for foreign exchange and accommodation for initial weeks, assisting in integrating to a new culture while keeping candidates updated on policy changes through its website and blogs. A person might think, these are all that an Education Consultancy can provide, but no! As mentioned before, ITCS is a 360° firm, and more than an education consultant - a holistic career guide. After completion of studies, ITCS stands by its candidates - guiding them further on career prospects. The all under one roof model has earned ITCS a significant reverence amongst young aspirers. Conferring its growth, the Director proudly shares, “We are one of the fastest and most trusted overseas education and immigration consultants in India. We believe in fostering globalization, through the promotion of higher education across borders”. FEATURES THAT PROVES THEIR FINESSE ITCS has very precise guidelines for choosing its colleges. All the associated colleges have a QS World Ranking with 75+ years of history, MCI/NMC approval, Central/state govt. authorization, user-friendly infrastructures and accommodation facilities, World Directory of Medicine School Information and English Medium Education System. Moreover, ITCS takes in Alumni reviews and personally visits the universities for the actual scenario. The quality parameters empower trust among candidates and keep ITCS in the trending section. Its associations consist of some of the globally acknowledged Universities namely – Kazan Federal University (Russia), LVIV National Medical University (Ukraine), Fachhochschule des Mittlestand (Germany), Shandong Medical University (China), Ural State Medical University (Russia) and Spartan Health Services University (USA). The list further includes Riga Stradins University (Latvia), University of Gdańsk (Poland), University of Warmia and Mazury (Poland), Lithuanian University of Health Sciences and University of Debrecen (Hungary). Along with MBBS, ITCS offers Aviation training opportunities in India and abroad. In India, it provides diploma in hospitality & airport operations, Load Control and Ground Handling, ramp operations – cargo & logistics, in-flight operations, and cabin crew operations. For abroad, it offers Commercial Pilot Training (CPL) and diploma in load control & ground handling from ICAO. The Aviation opportunities further extend to internships in eminent countries such as the United Arab Emirates. Moreover, ITCS has a series of training attributed to modern times, such as IELTS coaching, GRE, German Language, MCAT, SAT and GMAT. 12

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ADDRESSING THE PAIN POINTS “In India, 03 hrs NEET Exam (Qualifying Exam for Medical Aspirants), decides whether or not you’re going to become a doctor. It depends on your day’s performance - else you need to re-attempt”, explains Mr Mandal. Also, there is a fine difference in ‘Cost of Study’ between Govt. and private colleges, which brings foreign education to the picture. Another factor is acquiring a credible MBBS License in INDIA. Prior to 2018, India didn’t have any licensing exam for MBBS, and the opportunity went to Foreign Medical Graduates (FMGE) only. But after the NMC ACT in 2019, it became mandatory for both Medical Graduates of India and FMGEs, to pass the National Exit Test (NEXT), to acquire their license. In such a scenario, it becomes indispensable to choose a University with an impressive pedigree, else clearing NEXT won’t be a success came too easy. Foreign Medical Universities surpass Indian Medical Institutes in several aspects, further raising the bar of foreign education. ITCS understands these facts and devises customized solutions accordingly.

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At the same time, ITCS is well-aware of the perks of studying abroad, which helps them inspire candidates. It doesn’t matter whether you speak English or other languages, your grasp over the regional language will improve. A Bachelor’s degree from a foreign university opens the door to an ocean of opportunities. Students are also able to explore their interests in hobbies and sports. Universities also offer exciting extra-curriculums and courses, depending on where you end up studying, that will help you expand your horizons in a new country. ITCS is a bridge to all such aspirations. “We provide classroom-based academic research and training programs for undergraduates and a credential program for professionals, to develop productive leaders, practitioners, and people who can respond to intercultural job opportunities,” says Mr Mandal. ITCS also helps NRI students to engage in full-time supervised study and workbased training and learning experience.

HOLISTIC POLICIES THAT FOSTERS TRUST

The integrity and trust in an education consultancy sit upon its in-house policies. These policies ensure a hassle-free experience throughout the course period for the students. ITCS has categorized its supporting policies so that students not only enjoy their study abroad, but the journey as well. In simple words, you knock on ITCS’s doors, they’ll ensure your aspirations see a strategic route.

Its services in India include: • • • • • • • • • • •

Application Form Submission at University Admission letter from the University Entrance Exam for the University Invitation letter from Embassy Police clearance certificate from Indian Embassy for invitation letter Documents (10th, 12th certificate) Apostille from Indian Embassy NEET validation from Indian Embassy VISA Documentation and Processing Travel Planning and Providing one way Flight Ticket (From Delhi to University) Travel Assistance From Delhi Airport to the Inside of University Campus-College Hostel Settlement Students/Parents Query Handling 24/7 and Many more….

ITCS understands its students’ needs. It’s aware of the challenges abroad and how students can to cope up with new physiology. Mr Mandal adds, “We ensure students are focused only on studies while we take care of the other troubles”.

ITCS’s end-to-end foreign assistances include: • • • • • • • • • • • • • • • • •

University Tuition Fees Payment Support Hostel registration and Fees Payment Support Support Local Police Registration VISA Extension Pickup from the University’s nearby airport to the initial hotel accommodation Initial days - outside Hotel/Flat Accommodation+ Food Cost Complete Medical Checkup Cost Medical Insurance Library Registration Cost at University Practical Session- Sanitary Book Registration at University Local SIM Card Cost with Unlimited Data Pack Opening of bank account International Registration of Indian students in the nearest Indian embassy or consulate Notarized translation of Documents Equivalency certificate from ministry of the 12th Mark Sheet and certificate for admission Local City Tour with Indian Guide Immigration clearance at the airport

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These holistic policies place ITCS in the mind of students and parents alike. In the last 4 years, it has sent a bunch of students to China, Russia, Ukraine, etc. Many of them are now sustaining a prolific career.

KEEPING UP WITH THE PERKS

Even before the NMC Act, an MBBS degree from a foreign university was prioritized, so undoubtedly, it has its own prominence. But the true benefits revolve around global exposure, infrastructure, scholarships, reasonable fees, diverse network, flexibility and job opportunities. The degree is valid across eminent countries like the USA, Canada, UK AUS, New Zealand, and more for M.D Program and jobs as well. Students only need to clear the nation’s respective exams like USMLE/PLAB. International Colleges further incorporate all the state-ofthe-art surgical devices, medical labs, and ample scientific and experimental services that can provide a favourable experience. They also leverage upon i4.0 advancements like robotics, AI, mechatronics, etc. to built world-class Simulation Centers. On top of that, the budget is very feasible. Public Universities in Germany offers free of cost MBBS course and 100% scholarship. Students can study with a small fee to cover administration and other costs per semester. In China, students able to understand the regional language can study for free and earn a stipend as well. ITCS guides its students in a way that they can afford the tuition fees at a reasonable cost of living. “There is at least 60% of costsaving as compared to India, private or deemed medical colleges”, affirms Mr Mandal. Also, it is very easy to get visa for education and requires no Interview.

CLEARING THE CLOUDS OVER FOREIGN EDUCATION

While earning an MBBS degree from a foreign university is a dream - for many, it is often perceived with ambiguity - a good or bad choice. ITCS with its every successful admission, not only shapes a career but also takes a step towards improving the awareness of foreign education. Studying abroad further helps in building a global network that can be a stepping stone for the future. It acclimatizes a range of opportunities while forming new communication methods to move forward. It offers a person to understand the world in a broader sense and make informed decisions.

ITCS will always act as a holistic guide ensuring the decision to move abroad turns out to be life’s best choice. “We work very closely with you throughout the admission process, helping you with the information and guiding you in the right direction. We care about the future of our students and aim to be their guardians, not advisers. We share the expectations of our students and their parents, strive to understand their reality, and match our incentives with their ambitions, so they understand we’re in this together”, Concludes Mr Mandal enthusiastically.

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Success Story

MIUCCIA PRADA A WOMAN WHO BUILT FASHION EMPIRE

We love iconic luxury brands and don’t get much more luxurious than Italian fashion house Prada, created by Mario and his brother Martino Prada in 1913 as a leather goods shop. Prada has expanded into more than 618 boutiques globally. Prada was taken care of by Luis Prada and her daughter Miuccia Prada. Today, we will know the success story of Miuccia Prada.

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Introduction Full name Miuccia Bianchi Prada is an Italian billionaire fashion designer co-CEO of Fashion empire Prada. She has also the owned subsidiary Miu Miu. Currently, her total new net worth is $5B and has been ranked 945th Billionaires in the world as per Forbes. She runs the business with her husband Patrizio Bertelli. In 2017, She holds the title 73rd most influential woman in the world. Her early life and education Miuccia Prada was born on 10th May 1949 in Milan. She was being adopted by one of her aunts. Her biological parents were Luigi Bianchi and Luisa Prada. Miuccia has two siblings, Albert and Marina. She holds an undergraduate degree from Liceo Classico Berchet high school and went to the University of Milan to study political science. Early Careers and Journey Miuccia spent five years training and performing as a mime. She was also a member of the Italian Communist Party (PCI). During the seventies, she was involved in the women’s rights movement in Milan. Her major journey begun in the fashion world when she joined Prada. In 1913, Miuccia’s grandfather opened a shop as a leather goods shop. Mario and Marino were selling animal goods and importing English steamer trunks and handbags. Mario Prada had a different thought about women, who didn’t want to involve women in the bossiness. Ironically, his son harboured was not interested at all in the business, so Mario’s daughter Luisa Prada took the helm of Prada. After running around 20 years, Miuccia Prada joined the company. In the 1990s, Prada was recognized as one of the most influential fashion houses, and the brand got a premium status symbol. In 1992, she founded a high fashion brand named Miu Miu, it was created keeping in mind the younger consumers like celebrates. In the middle of the 1990s, Prada introduced men’s ready-to-wear collections. 1995 as winning award designers of the years, Prada opened a store at the 18,000 ft in Manhattan in 1996, New York. By now, the Prada brand was operating stores in 40 locations globally.

The company truly began to evolve in 1977 when she started making waterproof backpacks out of nylon’s fabric. She met with Patrizio Bertelli, who ran a luxury leather company at the time. However, soon he started working with Miuccia. In 1978, Prada was inherited by Miuccia, same year Prada’s sales were around $450,000 with Bertelli alongside her as business manager. By implementing great creativity, she introduced the first set of backpacks and totes in 1979. They were made out of tough military spec black nylon. However, that was not an instant success because it was hard to sell due to lack of ad. Prada opened a second boutique in the centre of the Galleria Vittorio Emanuele back in 1983. In the same year, the expansion begun internationally, she opened stores in Europe and the USA in prominent locations. In 1985, Prada launched the “Classic Prada Handbag” which became very popular overnight.

In 2000, Skincare product in units does were introduced in many countries like the USA, Japan, and Europe. Over the past following years, Prada exhibited her collections in both New York and London fashion weeks. This fashion house has fullyfledged into a conglomerate that includes labels, such as Helmut Lang, Jil Sander, and Azzedine Alaia. Currently, the company produced and sells leather goods, fragrances, and apparel for men and women.

Few Important Awards and Recognitions Miuccia Prada was awarded VHI (Fashion Award for Womenswear Designer of the years) in 1995, 1996, and 1998. • Miuccia won CFDA with an international award in 2004. • She was appointed “Officier dans Ordre des Arts et des Letters” by the French Ministry of Culture. • In 2013, she received an award called the first international designer of the year at the British Fashion Awards. • In 2015, she holds the highest honorary title of the order of merit of the republic. • In 2016, she got the Glamour USA’s Woman of the Year Award.

•

Few Words From Her Mouth

“What you wear is how you present Yourself to the world, especially today when human contacts are so quick. Fashion is instant language.” “I always Loved Aesthetics Not Particularly Fashion but an Idea of Beauty.” “It’s horrible when people are only interested in buying labels because it doesn’t bring them happiness, they think it will.” 17

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WHERE CONSISTENCY IN THE QUALITY IS THE PRIORITY

Uddhav Nikam

Spotlight

Founder

ndia is on the course of becoming one of the major tech-innovation hubs. And many flourishing enterprises have emerged as the torchbearers who are paving the way for revolutionary automation-dominance in the upcoming years. One of such reputed names is Univision Automation Pvt. Ltd. that is being substantive to the automation industry with its latest- tech implementations. The team of Innovative Zone Magazine sat down on a coffee session with the Founder of the company and had a cordial discussion about its outstanding services and other aspects.

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and it is always in sync with the end-user requirements. This sheer determination has allowed them sailing through uncertainties like the Covid-19 crisis with a certain clarity and overcome it effectively.

Uddhav Nikam(Founder) asserts that the business model transformed from the designing consultancy to absolute manufacturing solution- provider and hand-over the product to the end-user. At present, he is leading the company as the CEO. Under his leadership, Univision has ensured an emergence that allowed it to become a flagbearer in the automation industry. Impassioned for developing out-of-the-box machine solutions, he has made innovation the driving force; allowing them to grow in leaps and bounds. Most importantly, to them, customers, employees and supplies are the three cornerstones of their roaring success.

HOW ARE THEY MAKING A DIFFERENCE?

Creating innovative solutions while adapting emerging methodologies to resolve the customer’s issues is what gives them a competitive edge. They firmly believe that in order to be in the game, making pace with the new-age trends is crucial otherwise any player will end up being obsolete. Be it fueling their process with the help of R&D or making a name in the game with exclusive marketing strategies, their business acuity is quite commendable.

Being a reputed name that is incessantly engaged in catering engineering services in the space of Assembly Automation, Univision Automation began its expedition in 2003. Apart from that, the company also specializes in the formulation of customized solutions in Material Handling System and Fluid Filling Systems, Material Handling & Storage Systems, Process Equipment, Food Industry and Project Consultancy Services.

“Our marketing approach is simple yet effective as our solutions ( machines) performing at the customer’s site are ‘our sales & marketing Engineer’. A satisfied customer always gives you more confirmed and repeat business with minimum sales overheads,” states Uddhav.

“We have been an established and popular company with an excellent track record for the best customer satisfaction. Our involvement commences with understanding the requirement of customer & ends with delighted customers after successful commissioning of the machine,” asserts Uddhav Nikam, the CEO.

Rendering the solutions to the customers within bare minimum cost as per the user-friendly or end-user needs, is ensuring them with a competitive edge. All their offered solutions are best-in-class products & scalable to future needs. Their relevant and effective solutions are in synergy with their Auto OEM’s client products that are about to witness a major change in two to three years. To sum it up in a single statement, they act as an extended design team of customers that delivers effortless and effective solutions.

ABOUT THE CLIENTELE

So far, Univision has effortlessly earned the appreciation of an enormous number of its clients. Its diverse clientele includes M&M, Volkswagen, General Motors, Skoda India, Force Motors, Yanfeng Visteon, Jaya-Hind, Mahindra Reva, etc. For the team, the foremost business philosophy is all about to offer the services as an associate to its adored clients. Owing to its adept team of experienced professionals, Univision has become efficient to provide custom-built solutions to its esteemed customer base.

TECHNOLOGY-ORIENTATED TACTICS

Univision is a tech-based enterprise that accompanies its customer from initiation to implementation in designing the aspired solutions. The company is on the continual verge of the utilization of latest manufacturing techniques available in the market such as Laser cut, CNC bending, Metal 3D printing, etc, to develop matchless pieces of machinery. They endure designing the parts for machines and build multiple manufacturing techniques by leveraging the top-notch technology. All of this allows them to curtail the time in formulation of a unique machine and make it trial-ready. Moreover, their resourcesaviour approach helps them to attain material removal manufacturing process.

“Our philosophy is quality is not something to achieve, it has to be inbuilt. The machine is designed such that we have a minimum dependency on assembly operator skills,” reveals Uddhav.

AN EXCLUSIVE MISSION SERVING AN OUTSTANDING VISION

To ascend the ladder of success, a company shall be adamant about its mission while bearing a crystal clear vision. “Our mission is to exceed customer expectations in all that we do. To go ‘above and beyond’ in the areas of automation services,” asserts Uddhav. Keeping passion, creativity and dependability at its core, Univision strives to delight its customers with reliable solutions in the deliverables to make pace with their commitments towards customers, vendors and employees. At present being involved in 6 working verticals, 500+ projects and 600+ happy clients. For team Univision, consistency in quality for the end customers is of foremost importance

AN EBULLIENT WORK CULTURE

The company thrives on an open-door policy where all the suggestions and ideas are welcomed wholeheartedly to carve an appealing product line as per the customer needs. Appreciation and recognition are the prime elements to keep the workforce motivated for enhanced performance. Moreover, frequent team dinner-parties with the key persons and weekly outings help them boost their inner motivation. The management always emboldens unfaltering financial support to the employees in any difficult situation.

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WORTH A GLANCE MILESTONES

Undeniably, Univision has witnessed a surging success since its inception. Owing to their exclusiveness and effectiveness, they have attained multiple milestones. In 2004, Univision developed- “Independent Front Suspension” that is a pressing fixture for M&M as first of its kind for OEM. A year later, the company developed a very first- Chassis Inversion equipment to M&M for its Nasik plant. In 2008, the company emerged out with its one-of-akind ‘Rear suspension pressing fixture’ and in 2011, it developed yet another ingenious product ‘Panel Bonding Fixture’. A few years later, in 2018, Univision delivered 10th Independent Front suspension to OEM. Last year, they ensured to receive EN ISO 9001 Certification and in August, they rendered 10th Chassis Inversion equipment to M&M. With the onset of 2021, Univision ensured to deliver its Single Engineering Automation order of USD 2,00,000 to one of its well-reputed clients.

GLIMPSES OF THE FUTURE PROSPECTS

As the company foresees a blazing future ahead, it also strives for expanding its horizons across different industries. Unveiling the plans for the future, Uddhav states that the management is aspiring to extend its service verticals from the automation industry to pharmaceutical and food-processing space. At present, around 95 % of its business is dependent on dealing with the customers from the automation industry that they aspire to cut-short into 50% in the upcoming years. Rest of the 50% business will be absolutely defined by operations in pharmaceutical and food -processing industry. Targetting the pharma space, they will be delivering extraordinary hygiene-oriented machines, that can allow perfect hygiene processes in the hospitals or other medical- care centres. For the food processing industry, they have envisioned to design the specialized machines that can help them process the produce attained by the farmers to turn into an end-product for direct consumption in the market.

WORDS OF WISDOM FROM THE FOUNDER

“Patience is the key to success. Always take along your family on your journey as they are your foremost support system in any circumstances. To conduct a successful business is not a piece of cake. It is a sheer outcome of your aspiration, ambition and hard work. Never prioritize money as it will never offer you the stability; prioritize the journey.”

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WINDS OF CHANGE! THE DNA OF MEDICAL DIAGNOSTICS IN INDIA MANOJ JAGATHMOHAN Director & Head, QIAGEN India

” Something

good comes out of every crisis.

”

Dave Pelzer

edical Diagnostics plays a crucial part in the delivery of quality health care by providing solutions, information and services that contribute to maximizing the effective delivery by providing answers for many clinical ailments. The recent pandemic has very clearly shown how we need to be clinically ready with our diagnostics testing infrastructure both in the Public and Private healthcare system. Like the popular adage goes cometh the hour cometh the man, the winds of change have begun in India’s medical diagnostics ecosystem.

Manoj Jagathmohan Director & Head, QIAGEN India

Medical Diagnostics is the most effective, least invasive source of the objective information used in decision-making by a clinician in Infectious disease, cancer testing and non-communicable diseases. There are clear evidence that 60%-70% of critical decisions in diagnosis and treatment involve quantifiable laboratory data. The medical diagnostics industry accounts for only 5% of the total health system cost, but it influences 95% of the remaining costs. Along with treatment regime selection, diagnostic test results help in monitoring of the patient condition during recovery and follow-up. Even in cases of hospitalization, where diagnostics are critical in defining the treatment regime and reducing the turn-around time, the cost of diagnostics is lower than 10% for both urban and rural hospital settings and with volumes this can further be reduced. This may sound cliched but increasingly it is important to focus on prevention overall as a way forward for the health and well-being of our Nation.

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This pandemic explosion has, in fact, highlighted the importance of the health facilities systems and hospitals in the first place, and their constant management, as relevant part of the whole governance of this dramatic and complex moment. This has reinforced the need for Continuous improvement in diagnostic test preparedness be it for more rapid results, at the point of care or community screening for optimized prevention and treatment. Molecular diagnostics would increasingly be the future and the pandemic has shown that this is a key relevant area on which management of major clinical decisions would depend. In health care, periods of crisis and adversity are also frequently important catalysts for innovation. Campaigns against past epidemics were responsible for improvements in health system infrastructure and the adoption of better hygiene practices. Similarly, some of the greatest innovations in trauma care have been the product of wartime medicine. The fight against COVID-19 has the potential to accelerate the emergence of a new framework for organizing and managing health systems in our country.

Lab chains, hospitals, Public Health system and Medical Diagnostic corporations should drive the awareness initiatives to ensure the person/ patient understands the need for preventive diagnostics, coupled with coverage and value. The perceived value of this change should be fully understood by the consumer and provider. This behavior modification will be the key to the success of this change.

The emerging evidence from health systems across India is that COVID-19 will provide the impetus for long overdue changes to the way that Medical Diagnostics is approached and delivered in the entire healthcare spectrum. There needs to be a paradigm mindset shift in the way diagnostics is approached as a tool of prevention and better well-being and this will need to sustain prevention as a goal coupled with digital advancements that healthcare consumers have now come to expect to ensure continuous access to health services in a safe and convenient way. In the Healthcare framework Medical Diagnostics should be built to manage a pandemic as well and not build around the pandemic-this will not only ensure a resilient health ecosystem but also will be a more sustainable one during such trying times. This will also ensure a more potent patient centric approach which is fast, proactive and reliable. THE SIX-POINT ACTION PLAN TO LEAD CHANGE AND DELIVER DESIRED OUTCOMES 1. Inclusive and Accessible: Newer Delivery Models that is inclusive will enhance access to Medical Diagnostics the larger population by leveraging on resources, expertise, existing infrastructure like instrumentation and human resources. PPPs mode of delivery across various geographies of the country have proven successful , a fine example for such inclusive model is the success of National TB Elimination programme of India, that has been effectively leveraging multisectoral engagement as part of the TB Harega Desh Jeetega Campaign. 2.

Innovative and Affordable: Being innovative both with technology used in Medical Diagnostics as well as efficient service delivery models, like the inclusive one cited above, will drive scale of volumes. The inclusive ecosystem will drive the market forces towards more affordable pricing. There are several such examples of inclusive model generating the desired level of services at affordable price which have led the government and the private players to work more closely and deliver better results. It is about making diagnostics accessible to all.

Awareness and empowerment: Increased awareness will empower people with information to take the call on preventive health check-up, leading to more Medical Diagnostics, proactive approach to health and wellness. The various stakeholders in the ecosystem like the diagnostic

Value based testing: increasing shift in the approach to disease based rather than a technology-based will ensure value-based testing and how the report is given with interpretive data. Quality of tests will become more important thus driving volumes further with a patient (person) centric approach. Medical Diagnostics Lab chains, Hospital Public Health system and Medical Diagnostic corporations have helped in expanding the test menu for disease profiling, identifying early onset of clinical conditions, genetic testing for targeted treatments like cancer, diabetes, prenatal testing, early and rapid detection of infectious disease. Value based testing to drive the message of responsible testing to the consumer, which currently is not realized. As reports suggest of the 25% of population having some sort of access to healthcare will grow further with better understanding of the distinguished value

Make way to Pay: Creating traceable consistent affordable finance options has been one of the biggest challenges which needs to be addressed. The public health coverage through programmes like Ayushman Bharat Pradhan Mantri Jan Arogya Yojana is growing. Private Health Insurance has a huge role and opportunity in driving this further. And innovative microfinance schemes leading to healthcare bonds would naturally increase coverage and affordability.

Deploy and Upskill Human resources: The diagnostics industry in India has created approximately 0.4 million direct & indirect jobs each. While increasing accessibility and affordability, the industry has also helped address one more core objective of national development, i.e. job creation and skilling. The Indian medical diagnostics industry employs around 1 to 1.5 million people, with an average of 15 jobs created between direct and indirect. Niche skill development, critical roles and responsibilities assessment, continuous knowledge enhancement, job creation and additions to the workforce will enable the industry to serve communities better.

With India accounting for only 1 to 1.5 % of medical diagnostics industry globally, there is a huge scope to increase coverage and access that would have a positive impact on the overall healthcare delivery system leading to a healthier population. During the COVID-19 pandemic early understanding of the epidemiology, deploying appropriate testing strategy and rapid ramping up of facilities to provide diagnostics and care in a short span of few months has shown that where there is a will there is a way. Now is the time that all right forces are deployed by stakeholders in this framework to work in a concerted way to bring a change towards advancement and play an important role in the health and economic well-being of the country. These winds of change would further enable us to set the sail to charter a new course in Medical Diagnostics in India.

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ECLATPRIME DIGITAL PVT. LTD. A LOW-CODE/NO-CODE SERVICES ORGANIZATION ACCELERATING DIGITAL TRANSFORMATION

ince technological revolution keeps revamping solutions, companies from diverse verticals are investing more and more in digital adaptation. The emerging inclusions are increasing the demand for emerging technologies like low code & no code IT solutions. These platforms speed up organisation’s digital transformation journey, make them more adaptive and capable to create better customer experiences. Eclatprime specializes in providing low code & no code IT services, that enable Global enterprises to accelerate Digital Transformation, by executing implementations the right way from the start. It offers end-to-end Digital web/ mobile software solutions to help clients improve operational efficiency and enhance customer experience. Its competencies come from robust platforms like Pega, Outsystems and WEM, providing end-to-end delivery services with a pool of certified and experienced consultants.

Rajasekhar Mittapalli | Founder & CEO 24

Eclatprime bridges the “execution” gap between what the technology platforms are capable of delivering and the skills needed to make that a reality realising the full potential of low code and no code platforms. It empowers clients in transforming their organization wide Digital roadmap with cutting-edge solutions that are scalable and performance intensive; and form the bedrock for ‘Agile’ business leading towards “Transformative Results”. The digital solutions are implemented to optimize business processes under the governance of tech savvy leadership with over 3 decades of expertise in evolutionary technologies. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 4 | MARCH 2021

THE MASTERMIND

like Robotics, AI, Machine Learning & Blockchain technologies to stay ahead of the herd.

Eclatprime’s expertise is propelled by a well-defined technocrat Mr Rajasekhar Mittapalli (Founder & CEO), whose expertise transcends the IT arena and into Architecture, design and implementation of BPM/CRM solutions, Design consulting, Digital Practice Building, Application Governance and Review, Technical enablement of Lead System Architects, and a lot more. In his 15+ years of tenure, he succeded in delivering reliable solutions for Banking, Financial Services, Insurance and Travel sectors. After such an odyssey, Mr Mittapalli focused on devising a Digital Transformation journey for Companies and provide continuous and innovative thought leadership. However, he knew doing this alone would be a strenuous job. As such, he shook hands with 3 other IT & Business leaders Mr Sridhar Cherukuri (Co-Founder, Head of Strategy & Customer Success), Mr Kasi Viswanath Kollati (Co-Founder & COO) and Mr Krishna J.S.R (Co-Founder & Head of Operations).

The competitive advantages built upon employee efficiency and tech-based practices help in 100% customer success. Eclatprime’s unrivalled credentials in low-code and no-code BPM, CRM, Case Management and API Management implementations help organizations transform their IT Development as an innovationdriven strategic asset. ‘Accelerating Digital Transformation’, is the heart of their operations, which helps them serve more than 10+ customers from diverse domains namely Banking and Financial Services, Insurance, Government, Telecom and Healthcare domains across the planet. Being a Digital enabler themselves, Eclatprime’s marketing approaches in all digital channels and work in tandem with the organizational strategy to further enhance brand awareness.

PROACTIVE AMID COVID-19

The four leveraged upon their sustainable expertise to establish Eclatprime in 2019. The ingrained vision was to build a unique Digital Transformation organization with prowess, beyond the traditional practice and be known for quality, service delivery and innovative solutions. The leaders floated the company on 5 core pillars, Honesty, Excellence, Accountability, Resilience and Teamwork. The core pillars, better termed as the HEART of their business, help in achieving excellence. The leaders’ long-standing experience helps in hiring adept tech-architects, guiding them and ensuring a continuous learning process. Mr Mittapalli and his executive management, is constantly directing efforts to grow Eclatprime as an ‘Open and flat organization’, having prominence in employee engagement.

While Covid-19 brought down a wave of challenges upon the business fraternity, companies like Eclatprime stood straight because of their adaptability. With a professional crisis management plan in place, they chartered out an organized plan that addresses mid and long-term results and addresses employee well-being, brand reputation and ongoing services. Keeping employees’ safety as the No.1 priority, it ensured employees work from their residence at their comfort. The Company also stands proud for being amongst the few, who provided hikes to employees in such a dearth condition. On the other hand, Eclatprime maintained a proactive communication with clients ensuring the quality of delivered solutions, which helped in mitigating any punitive damages. The crisis management plan ensured the safety of every person on-board and secured all the in-house resources, eventually strengthening them to perform autonomously, amid uncertainties and desolations.

BUILDING AND OVERALL OPERATIONAL EXCELLENCE

At Eclatprime, from leaders to associates, everyone possesses flexibility and the ability to learn new skills as they arrive. The learning approach keeps them abreast to new advancements and ensures upskilling as a part of their daily routine.

“

A PROLIFIC JOURNEY IN A SHORT SPAN

The significance of a leader is seen, when he overcomes the biggest challenges while keeping his people safe. In its short yet incredible journey, Mr Mittapalli has overcome several ordeals and won milestones as well. Since inception, it has delivered over 25+ apps across 10+ customers worldwide, with a 100% implementation rate. Eclatprime has also expanded its presence – it has opened 3 new offices within 6 months with over 130% YoY growth. Eclatprime is a Pega SI partner “Silver” having over 60+ Pega certified consultants working across the globe.

We believe in an all-around approach to lowcode and no-code implementations and encourage our employees to enhance their skills through certifications on an on-going basis Mr Mittapalli.

“

Employees are encouraged to pursue certification goals as a mandatory objective for constant nourishment. Employees further enjoy training and development opportunities, such as classroom training, coaching or microlearning, as per preferred learning style. Individual upskilling efforts are conferred with rewards, which becomes a stepping stone for a healthy work environment.

For further expansion, it plans to attain 100+ organisational headcount by mid of 2021 and further foresees to become $15 M company in the next 5 years.

GUIDING THOUGHTS OF THE LEADER

“

However, defining excellent service is not a one-way street. The standard of a Company is driven upon its customer’s experience. A proper strategy, helps a service provider implement parameters to build a service value chain and design the internal service platform, eventually delivering an unparallel quality. Eclatprime furnishes its services and solutions with the same analogy. All deliverables are, communicated as strategically imperative, for employees to perceive its importance. Their customized governance structure adhered to best practices ensures maximum customer satisfaction and maximizes ROI in implementing a robust and scalable model during design and development. Eclatprime has invested in next-gen innovations

Entrepreneurship requires 100% commitment and you need to choose something that moves your heart. Stay focused. Don’t take no for an answer. Never be too proud to learn from anyone. Try and fail and try again. In short, be resilient. The current economy is unfurling a wonderful ecosystem and entrepreneurs have access to many organizations that can provide support along the way

“

- Mr Raj Mittapalli.

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RUBY HALL CLINIC

Leading on the COVID-19 Frontline

DR. MANISHA KARMARKAR COO , Ruby Hall Clinic

ince early 2020, the world has been grappling with the health and economic consequences of COVID-19. There are two distinct pictures of the response in health care: One is the heroism of health care workers fighting to save lives. The other is healthcare systems pushed to the brink as the surge of COVID-19 patients necessitates the cessation of operations critical to their institutions’ financial viability. There are no easy choices. Yet critical decisions must be made. And Dr. Manisha Karmarkar, COO, Ruby Hall Clinic is someone who takes these headstrong decisions on a daily basis.

HERE’S HER TAKE ON THE JOURNEY, THE CRISIS AND BEYOND: Q: COULD YOU PLEASE ELABORATE ON YOUR ENTREPRENEURIAL JOURNEY. HOW DOES YOUR VISION ALIGN WITH THAT OF THE HOSPITAL? A: My dream of becoming a doctor kindled at a very young age. I grew up in a family of doctors who became my inspiration in the later years. Looking at my father and brother don the white coat every single day, I realised what an immeasurable difference they made in the lives of their patients. It is this sentiment of dedicating your life towards a cause as noble as medicine that instilled within me the motivation to push my boundaries and serve society.

Despite stepping into her new role in the midst of the global pandemic, she has become one of the healthcare industry’s primary leaders at the frontline of this fight. As the first woman COO of the 60-year-old hospital with over 4,000 employees, she ensures Ruby Hall Clinic consistently ranks among the very best in India.

As an anaesthetist, I realised that the clinical aspects of performing surgeries are straight forward, requiring skill, dedication and the precision of a stopwatch. But the leadership task is exceedingly complex. Fortunately, having mastered the art of patient care, I took the opportunity to understand the nuances of healthcare management and shattered glass ceilings to eventually lead the hospital. I strongly believe it is this vision to better patient health and the healthcare ecosystem as a whole that is in alignment with the futuristic path Ruby Hall Clinic is on.

When COVID-19 struck, Dr. Karmarkar was one of the first in the city to propose radical changes that would not only safeguard patient health but also help reduce the risk of viral transmission. While dealing with the crisis, she has kept a steady eye on the path forward for Ruby Hall Clinic for when the pandemic abates. 26

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it operations, infectious-disease expertise, intensive care, diagnostics or even advanced technology. Amid a crisis of such a mammoth scale, it’s only through teamwork that we will succeed and pull through. Q: WHAT WOULD BE EXAMPLES OF AREAS WHERE YOU FELT YOU REALLY NEEDED TO INNOVATE DURING THIS CRISIS? A: We started by segregating the hospital into COVID and non-COVID zones in completely different buildings. Both facilities had independent ICUs and separate staff to ensure the continuum of care was maintained for all our patients — including those coming to us for emergency procedures and even those suffering from long-term malignancies. By partnering with hotels in the vicinity, we were able to create COVID stations where those who tested positive could be monitored by our teams. I also had the responsibility of ensuring staff safety. It was a period of financial uncertainty and perhaps my biggest challenge was service restructuring to keep profits and expenses under control. However, after having weathered that storm, I can say with utmost pride that both the Wanowrie and Sassoon Road hospitals were not shut for even a day. Both hospitals managed to care for all those who walked through their doors every single day. It was during this time period that I also took up the key challenge of the systematic delivery of the COVID-19 vaccination as well as clarifying the myths shrouding it. Now, we’re on the path to creating a COVID free country through focused vaccination drives.

Q: HOW DO YOU CONTINUE TO GROW AND DEVELOP AS A LEADER? A: I strongly believe that healthcare organisations represent a system of processes, people, and other resources that must be led effectively to achieve the desired outcome of high-quality, safe patient care. It is for this very purpose that I have always pushed myself to do more, achieve more and learn more.And I am lucky that the hospital supports these very endeavours of mine. However, self-development is just one side of the coin.Truly effective leaders inculcate a culture of learning while endorsing growth. I consider it my duty to instil a culture of innovation and change and a spirit of teamwork amongst my team and in the hospital at large. Q: THE COVID-19 PANDEMIC HAS IMPACTED ONE AND ALL. AS A COO, HOW DO YOU COPE WITH A CRISIS OF THIS MAGNITUDE? A: At the onset, a healthcare emergency of this kind may be overwhelming. But it isn’t just us in India dealing with the pandemic, the world is shouldering this colossal burden. What’s important as a leader is that you’ve got to adjust — agility, flexibility, a little innovation. But I suppose what’s most important for me is presence of mind, calm communication, seizing the moment and making sure we’ve got all the pieces being attended to and the right, empowered expertise. In a healthcare set-up such as ours, there are thousands of moving pieces that need attention every day. We have a dedicated COVID task force and a steering committee led by our very capable team. From the get-go, in my time as COO, I tried to build a team that encompasses different areas of expertise and talent — be 27

Q: SHARE SOME WORDS OF WISDOM THAT YOU WOULD LIKE TO CONVEY TO THE ASPIRING ENTREPRENEURS AND THE READERS OF OUR MAGAZINE A: There was once a time when doctors were viewed as under-prepared for leadership roles because their selection and training led them to become “heroic lone healers.” But this is now changing. The emphasis on patient-centred care and efficiency in the delivery of clinical outcomes means that physicians are prepared for leadership. Having chosen to defy the odds and rise to the occasion myself, I believe no dream is too far-fetched to achieve. This stretches to sectors beyond medicine as well. So don’t be afraid to dream — after all, the biggest adventure you can take is to live the life of your dreams.

Pune’s Ruby Hall Clinic is an 800-bedded tertiary care multi-speciality institute. Providing care backed by the futuristic technology for over six decades, the hospital has grown on to become one of India’s most recognised healthcare systems. With 9 NABH and NABL certifications and accreditations by the Quality Council of India in Healthcare, a state-of-the-art cancer centre and Pune’s only comprehensive breast care unit, the hospital stands tall on delivering its promise of patient-focused care. INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 4 | MARCH 2021

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Enlighten the world with innovation

INDIA’S FASTEST GROWING BUSINESS MAGAZINE

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SAM VERMA : AN altruistic leader in the ever-challenging mortgage industry To grow in this segment requires strong and strategic personas with 5 key competencies: 1) Understanding regulatory compliances, 2) Decision making with an analytical approach, 3)Passion for efficiency, 4) Ability to accommodate and utilize emerging technologies and finally 5) An ability to manoeuvre through changing and unpredictable market conditions. Sam Verma, CEO of Peoples Processing Inc., is an exceptionally accomplished professional displaying and executing on all of the above skills. Peoples Processing Inc. specializes in delivering mortgage origination, servicing and title solutions. Its solutions optimize their client’s efficiency and capacity, as well as delivering high customer satisfaction while decreasing operational costs and cycle times.

INCEPTION STORY

Sam and Mridhul Prakash (Managing Director) co-founded Peoples Processing, Inc. an Austin, TX based company that provides mortgage solutions. Sam has worked in the mortgage industry for over 20 years prior to this venture. In addition to Peoples Processing, she is a board member of several financial industry ventures including Nexus Capital and Button Finance. Mridhul’s expertise encompasses various business facets, from financial technology to business consulting and development and cross border experience with prominence in global delivery models. He was a key member of Deloitte’s technology media and telecommunications practice before moving to the financial services industry. Having worked in the industry, and through long time interactions, the pair identified the pain points of mortgage lenders and brokers in processing loan files, managing compliance and scaling operations to meet demands.

SAM VERMA | Chief Executive Officer hile the ultimate goal of a leader is to lead by example, their style is influenced by the industry sectors they work in. From routine operational challenges to adapting to unforeseen changes, a leader needs to navigate through a lot of challenges. How a leader operates in healthcare, won’t be the same as a leader in the retail industry. Among various industrial sectors, the Mortgage Industry in the US is a testing ground for several leaders. The Mortgage Industry is a significant component of the overall economy representing about 20% of the US GDP. It is influenced by global events, government regulations, and several other factors. It works using diverse programs to foster mortgage lending, construction and encouraging home-ownership.

“We had a good understanding of the process; and we believed that those processes could easily be replicated and done remotely. People can be trained over time to meet all the requirements of end-to-end mortgage fulfilment” asserts Sam. Within a few months, the company started getting licensed in select states in the US, as a contract mortgage processing company.

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support entrepreneurs in general and women entrepreneurs in particular. In the US, Sam is a member of NAMMBA (National Association of Minority Mortgage Bankers of America), which has the goal of placing 50,000 students in the Mortgage industry by 2025. She volunteers her time for this cause to bring awareness to a larger group – who are the future of the industry

Nonetheless, the focus was always on residential mortgage processing. Peoples Processing was born to address the prevailing challenges amongst lenders and brokers through tailored solutions. Several small lenders and brokers were facing huge challenges processing loans. The process was time-consuming and expensive with the end-result being unexpectedly high cycle times. Peoples Processing offered lenders and brokers the option to increase their process efficiency and cost by partnering with Peoples Processing and leveraging its global presence. Over time the company has championed several new operational strategies in residential mortgage and amassed tools and technologies to process loans faster and more accurately.

PROACTIVE TO COVID-19

An entity that can integrate ingenuity and innovation quickly while adapting to challenges will survive any uncertainties. In India, Peoples Processing took proactive steps to survive COVID and ensure business continuity. The IT and HR departments worked against time to implement its Business Continuity plan, which involved the logistics of procuring hardware and software and complex coordination between various teams. All individuals were assigned to work from home and were quickly issued computers, dual monitors and internet dongles, etc., required to continue their work effectively. The coordination was key and helped the team pull off this herculean task. The lockdown period was quite a challenge for the team, as they were stuck in a new city. Nevertheless, the executive team left no stone unturned to ensure the comfort and safety of their team members.

WELL-ORIENTED OPERATIONAL FRAMEWORK

“As a company, we have always believed in ‘customer first’ as an approach”, declares Mridhul. Procuring value for customers makes a company preferable especially when there are so many companies out there vying for the attention of customers. This philosophy has supported the growth of Peoples Processing. To deliver value in every solution, they keep a focus on changes in the industry and challenges faced by customers. The company has marshalled a team of experts, whose knowledge contributes to product development and delivering to a diverse client base. Every individual is well versed in his and her responsibilities which keeps them sensitized of their work and helps them deliver a difference.

On the business front, COVID-19 has helped them grow. Mortgage rates dropped to their lowest levels and the refinance boom started. In a way, this acted as an opportunity for Peoples Processing, as lenders needed help to process their volumes but lacked the staff and expertise. With its teams available remotely, Peoples Processing was able to take on these challenges and provide appropriate solutions to their customers.

Peoples Processing has embraced technology which it uses to monitor quality, deliver customized solutions and ensure timely internal development. In mortgage fulfilment, closing time, origination costs and compliance are very important. Cycle times are very important as they relate to customer retention and application pull through. Compliance costs have also led to an increase in the cost to originate a mortgage. Using a partner like People Processing with proven work flows and offshore operational capability helps lenders greatly reduce cost and shorten closing times.

AN EVENTFUL BUSINESS VOYAGE

Peoples Processing has become a well-respected organization, and its excellence is underlined with notes of appreciation and positive testimonials from customers. The company celebrates ‘customer success’ based upon different milestones it helps them achieve. They are currently working on several technology developments that will be released in the near future.

TREATING EMPLOYEES LIKE CLIENTS

During her early years in the mortgage industry, Sam had the privilege of working under a strong and savvy woman CEO. ‘Mentorship’, was an ambiguous word in that era. But Sam’s boss helped her navigate through the landscape, which helped her become who she is now as a leader. Today Sam utilizes her experience to blur the boundaries of gender - and work towards a more ”equal world”.

Peoples Processing also helps title agents in processing title reports, tax reports and overall title production. Over the years its services have expanded bringing several mid to large-sized lenders on as clients . The focus has always been on ensuring faster and more reliable solutions. For the next milestone, Peoples Processing aims to bring tech-powered solutions to its customers and the industry.

Her mentorship approach has created a very inclusive work culture at Peoples Processing. At Peoples it is always ‘customers first’ and then employees. Profits and traditional company performance metrics come next as the founders believe that if customers and employees are taken care of, profits and growth will come automatically. These values keep the leaders tuned into the requirements of clients as well as employees. Team members carry a sense of responsibility and ownership of their tasks. To monitor and nurture their growth, the Company has process metrics that defines performance standards constantly and the Company celebrates top performers frequently. The framework further motivates others to strive for better performance and be the next awardees. Sam is focused on “paying it back” with her mentorship abilities, so that she is able to give back to society what she had received as a budding professional. She is on LinkedIn support groups to

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Brandemic

A progressive startup in the branding industry When it comes to augmenting the growth of a business, branding is a pre-eminent factor. The branding industry is an integral part of India, primarily to benefit start-ups in meliorating their market space. It helps customers to associate better with the company and illuminates the differentiating variation amongst others. In this time and age, where the internet has taken a toll, the online branding of products is not only viable but predominantly important. There are various companies in the market headed strongly in this business to assist companies in branding and wide-spreading their innovation and newness. In this exclusive article, we are going to shed a light on a start-up venture, “Brandemic” and dig an insight into its contribution to the branding and consultancy industry and how they procure a competitive advantage in the domain amongst others. Brandemic is one of the fastest-growing branding agencies in India. It is a promising and veritable branding and consultancy agency. The company collaborates with people conceding innovative ideas for their brand and succors them to strategize to hit the right target market. Their unique and virtuosic work comprises brand logo, identity, communication design, marketing collateral, and the website. Sporadically, they render consultancy services to brands on business and marketing models.

PRANAY JAIN Co-Founder & Chief of Tech A GLIMPSE OF INCEPTION Brandemic came into existence in May 2020 by 4 mid-20-yearold friends with diverse backgrounds, skillsets, experiences, and a common passion to put their dreams into execution and hustle the way through milestones. One MacBook two barely functioning laptops and a vision to become India’s first branding agency with global outreach and placing it on the maps as an IT and design capital of the world. In a short span of 4 months, the company heightened its outstretch from the bedrooms to four MacBooks and a well-furnished office. Gradually, the team augmented its strength by appending three more people to the company. Within five months, they clenched more clients and took over 10 major cities in India and a few internationally, upscaling to over 100 projects by the end of six months.

HARSH VIJAYKUMAR Founder & Creative Director

THE DIFFERENTIATING INTEGRANT A cognizant and efficacious team is the differentiating factor of the company, giving them an edge over their peers

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in the industry. The company procures an extremely dynamic team with diverse backgrounds and experience. They have insights into the business industry and start-ups, along with highly skilled technical experts. The firm invincibly believes in comprehending the customer mindset and expectations than just delivering a design. For a vigorous positioning of the brand and its business model, it is of paramount importance to intricate the details of what the client envisages. DEMOLISHING STRUGGLES IN THE JOURNEY Defying struggles is inevitable in any industry. What makes a difference is how we combat those hardships and assimilate from them. One of the frontal problems that service-oriented firms face is the prolonged and gradual growth in the market. Being a start-up company, Brandemic invests a generous amount on the resources and its execution, while charging the customers a minimal amount in exchange. POSITIONING THE ROLE OF GOVERNMENT IN FOSTERING START-UP VENTURES The government has invariably extended a hand of support to people acceding start-up businesses. With India forging towards a relentless growth in all major industries, the government department has undeniably acted as massive support to the aspiring entrepreneurs. They have started several reforms in the favour of start-ups in the country with optimum digitization, escalating the start-up and entrepreneurship culture in India.

AKSHAY N D Co-Founder & Chief of Business

EMBELLISHING CLIENTELE OF THE COMPANY The company deals with a multiplicity of clients, each with a diverse business idea and intricacies. The persuasive and unique factor that the company follows is to be in incessant contact with people sustaining visionary ideas and diversification in experiences. Their prime clientele includes start-ups, SME’s, tech companies, e-commerce companies, family businesses, and corporates. WITHSTANDING TECHNOLOGICAL ADVANCEMENTS The business industry is perpetually evolving and attaining new heights each day. Timely technological advancements and keeping up with the market trends is cardinal to set a seal on the sustainability of the enterprise. They have scrutinized and performance-driven teammates, passionate to surge their skillsets. The company secures a strong advantage as opposed to its competitors in the market by acculturating with the changing market trends, remarkably faster. WORDLY-WISE BOARD OF DIRECTORS Brandemic comprises of key officials acquiring a wealth of expertise and miscellaneous backgrounds. They contribute to the proliferation of the company by investing their knowledge with an eye for expansion and stupendous outputs. ENLIGHTENMENT TO THE FOUNDERS OF THE VENTURE IS CATALOGED BELOW : • The Founder and Creative Director, Harsh Vijaykumar. • The Co-founder and Chief of Technology, Pranay Jain. • The Co-founder and Chief executing officer, Abhinav Agarwal. • The Co-founder and Chief of Business, Akshay Naazare.

ABHINAV AGARWAL Co-Founder & Chief Executive Officer

A COHESIVE WORK CULTURE The company ensures receptivity and cordiality within the working premises. Financial compensation is certainly important but it is not what happiness is limited to. It is about learning, uplifting one another, and directing them to a customary sense of purpose. When the team perceives a universal goal, they instinctively tend to stick around. A contented individual holds the potential to maximize the company outputs and notch up the success rate higher.

A MESSAGE FOR READERS The leaders at Brandemic believes in the power of imagination and passion to follow dreams, way ahead of its preassumed calculations. Making the first move is the only hard part, rest everything follows and settles in time through persistent hard work and learning. One should encircle themselves around people clinching ingenious ideas and most importantly, the courage to implement them methodically.

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WONDRx - Fostering Digital Healthcare in India The healthcare industry has become one of the most diversified and largest sectors in India. The modern-day medical space comprises hospitals, doctors and other healthcare workers, medical equipment, medical devices, outsourcing, etc. With a sight of augmenting growth and preserving sustainability in the market, healthcare companies have come up with a modernized and futuristic approach to maximize the reach amongst the consumers. Fixing diagnostics, medicines, and telemedicine are few expedients that we are going to emblaze in this edition. Telemedicine has emerged to be the most synchronic and ultramodern approach in the Health Ecosystem today. The Covid crisis had a major influence on the proliferation of telemedicine in the country. The lockdown put people in a state of a predicament on how to get in steady contact with the doctors and medical staff, thereby ensuring a successive expansion of telemedicine. WONDRx is the most promising enterprise in India to launch a digital platform, enabling all healthcare providers to administer their business digitally. WONDRx platform does not limit to Doctor’s eConsultation but also includes other Healthcare Providers like Nurses, Dieticians, Labs, Physiotherapists, and every other Healthcare Provider to execute their business digitally with respective consumers through the WONDRx platform. It is conceptualized with a vision to establish credible changes in the Health Ecosystem through incessant and contemporary technology, ameliorating the life of patients. One of the most innovative products launched recently is ‘Smart Rx paper’ for doctors, particularised in digitalizing hand-written prescriptions instantly, record clinical voice instructions of the doctors with a tick on the Smart Rx paper, and play videos with just a tick of the pen on the Smart Rx paper. The WONDRx

consumer app is another successful innovation whereas a user, patients can access multiple healthcare applications just under one roof. Conspicuous to say, the WONDRx consumer app renders enormous facilities. PROCURING AN EDGE OVER OTHERS The company’s unique and integrated digitalization of products for doctors, consumers, and healthcare providers paves way for accumulating the entire healthcare ecosystem under one platform. This gives them a cogent and strong edge over their peers in the industry. The SMART Rx solution is a unique and pioneer innovation of this enterprise which stands out amongst hundreds of other Prescription digitization solutions in the market which force the Doctor to Type instead of Writing. The love of writing a Prescription is hard to let go but with SMART Rx paper the Doctor continues to handwrite the Prescription while digitizing the handwritten medical records thereby creating a massive Digital Prescription base. Substantially, start-ups focus majorly on fixing diagnostics, medicines, and telemedicine but WONDRx amalgamates all these issues on a customary platform while expanding the digital reach to Doctors, Consumers, Ambulances, Pharmacies, Rehab centers, Labs, Blood Banks, Dieticians, etc. They have aggregated more than 25 categories of healthcare providers with a gross volume of more than 180 thousand Healthcare providers on the WONDRx platform which are available to conduct Digital business during any kind of lockdown. Most recently, the company has launched its ‘Vaccination’ feature for consumers and healthcare providers.

PANKAJ SINDHU Founder & CEO

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intend to devise a platform that renders all the healthcare needs, emblazing a futuristic growth of Digital Healthcare. The team emulates to become a stupendous name that facilitates simple yet availing access to medical healthcare by integrating them through a medium of digital platform. The journey from physical healthcare to Digital healthcare has been magnificent. It is a culmination of undeviating hard work that the company strives to follow uniformly in the future as well as to establish a wellesteemed market value and leading name in the digital healthcare industry.

PANKAJ SINDHU Founder & CEO

PANKAJ AGRAWAL Co-Founder

INCESSANT R&D TO ENHANCE GROWTH The growth of any organization relies highly on its Research and Development. Persistent innovation and awareness of what is imperative and trending in the market hold the utmost eminence. WONDRx strongly believes in a continual process of technological advancements and enhancing the offerings on current products to ensure sustainability in the industry. The company has invested 2.5 years to develop and launch the product after prodigious research and extensive market trials to keep the maximization of output in-tact. The team efficaciously works towards launching a new feature every 60 to 90 days. This has only been practicable with their vigorous research and analysis of industry insights. Positioning government in the journey of startups in India According to the key personnel, the government has functioned as directional support in the expansion of WONDRx by various means. The employees at the company routinely attend all sessions and seminars relevant to startups organized by the government to promote a Digital India. The government sector invests an escalated focus in the development of the healthcare industry, thereby, benefiting the enterprise. SAFEGUARDING THE CONTENTMENT OF EMPLOYEES Work culture plays a remarkably important role in the success or failure of any enterprise. At WONDRx, the management leaves no stone unturned to maintain harmony and receptivity within the premises. They believe appreciation is the biggest compensation for employees to achieve higher, acquire new skills, and follow their dreams. The gratification of achieving something by own hard work renders empowered self-worth and is more rewarding than anything. Uplifting the employees by pouring words of wisdom to them, imparting knowledge and congruous feedback are some of the means followed by the superiors in the organization to ensure the contentment of employees. ADORNING ACHIEVEMENTS AND MILESTONES In a short span of time, WONDRx has conciliated tremendous recognition and various mentions by highly-regarded organizations for the “Startup to watch for” category. They have procured humungous attention from Media, Industry, and Investors through their innovation on Smart Rx, eConsult, and vaccination module. IRRADIATING FUTURE ENDEAVORS The elemental motive of the company is to serve the industry by resolving all the issues that the Medical fraternity, providers, and consumers face. They

WORDS OF WISDOM FOR ASPIRING ENTREPRENEURS The Founder & CEO, Pankaj Sindhu, and the Co-founder & Director, Pankaj Agrawal have a few words of wisdom for the potential entrepreneurs with a vision to embark on a career in the healthcare industry. They believe the youth should analyze the insights and conduct a requisite experiment until they procure the niche. Accelerating the niche once it has been found is equitably important and exigent. Acquiring the right talent and prolonging the positivity to trounce the hardships will lend a hand in clinching a substantial hold in the industry.

A MORAL NOTE FOR READERS WONDRx platform is forging towards becoming a prominent name in the healthcare industry. From urban and rural consumers, doctors, pharmacies, hospitals to dieticians, they have covered all radical grounds to serve. The company’s vision of digitalizing the physical healthcare space has concluded in abolishing skepticism and feasibility matters. The application has provided a digital copy of prescriptions, advisory videos for patients, reference of nearby pharmacy and pathology labs to the consumers for the lifetime without charging a single penny in exchange. WONDRx has unequivocally decoded the loopholes of the industry and overpowered them with perpetual and virtuous hard work.

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CUISINE

Know These

VIETNAMESE DISHES

Once, Have Cravings Till Eternity Well, you all have heard about Vietnamese Cuisine; it is one of the top reasons why Vietnam is consider by many travellers’ wish list. Hanoi and Ho Chi Minh City are the two busiest streets in the city. The culinary delights of Vietnam are abundant and yet relatively uncomplicated in flavours. Without a doubt, Vietnamese Cuisine is probably one of my treasured delicacies food ever. Vietnamese Cuisine is characterized by its balancing of flavour’s sweet & salt, hot & cold, fresh & cooked. The city of ‘Hanoi’ creates harmony within contracting elements ‘old to new’, ‘east to west’. The same harmony can be found in Vietnamese Cuisine. Vietnamese Cuisine it’s all based on the ‘yin’ and ‘yang’ theory. The biggest bowl of amazing ‘fuh’ is their signature soup.

Get ready to take a crazy ride into Vietnamese Cooking territory Here are Some Vietnamese Dishes you must try

• Bun Cha In Hanoi’s pokey eatery, Barack Obama and Celebrity Chef Antony Bourdain met over a bowl of Bun Cha. Bun Cha Huong Lien- has become a must-stop for gourmands and tourists alike. It’s Hanoi dish is flavoured with grilled pork, rice noodles (bun) eaten with a dipping sauce.

• Banh Xeo Banh Xeo is also known as Vietnamese Sizzling cake. This dish is named from the sizzling sound of the batter when poured on the skillet. This dish was first introduced at a local eatery in Southern Vietnam’s Ninh Thuan province. It is made with rice flour, water and topped with squid or Shrimp, slivers of sliced pork and spices. It may look like an omelette, but there’s no egg in the entire dish.

• Bun Bo Nam Bo Vietnamese dishes are not just refreshingly simple, but also approved by a dietician. This southern-style beef salad is both healthy and delicious- rice noodles, lean marinated beef, thinly sliced fresh vegetables and roasted peanuts. Nuoc cham Vietnam’s favourite dipping sauce that combines with fish sauce, lime juice, sugar and water, sometimes is decorated with garlic or bird’s eye chilli and is sweet, sour and spicy.

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• Grilled Fish (Cha Ca Thang Long) Vietnam’s seafood is one of the most popular dishes. The fish is marinated in turmeric, ginger, garlic and fish sauce. It served till it becomes flaky and served with fresh herbs, often dill, crushed peanuts, rice noodles and dipping sauces, sometimes it includes ‘mam mem’(fermented anchovy dipping sauce).

• Banh Mi The French left Vietnam with their culinary imprint. A French baguette has been turned into a formidable meal by the Vietnamese with an assortment of fillings that normally resolved around pork. Pork belly, fried pork or pork liver pate, and it came together with fresh vegetables such as cucumber slices, pickled vegetables, cilantro, and cheese are included sometimes. It makes the ideal meal for ‘grab and go’.

• Vietnamese Coffee If you’re a coffee lover then definitely you’ll be going to love this Vietnamese Coffee. Vietnamese’s coffee style is natural. The brewing style is similar- drip style, in tiny coffee percolators. In the end, the result couldn’t be more different. Vietnam is among the world’s leading coffee producers. Most of the Vietnamese people like to serve cold coffee. Making Vietnamese coffee is simple even though you can try at home.

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GREENPENN OUTSOURCING BUSINESS ADVISORY Your Community of Outsourcing Services

ne of the main reasons that a company would choose to outsource a job is because it needs experience. It makes sense to encourage you to concentrate on your core goal of delivering a high-quality product and service to your customer by outsourcing the job to people who can do it better. The ultimate advantage of outsourcing is that it lets your company achieve a strategic position in the market. By delivering strategic outsourcing services to an outsourcing partner, you not only provide best-of-breed services to your clients but maximize efficiency while intelligently leveraging your in-house capital. Outsourcing will help you outpace rivals who have not yet understood the benefits of outsourcing. GreenPenn helps you on every front. Their services help firms increase improvement in productivity and customer satisfaction, quality standard, market value, income, and much more.

“The biggest reason companies are looking for GreenPenn’s services is that they save time and resources, tells Mr. Manesh Pillai (CFO). By partnering with GreenPenn, you have instant access to a fully trained customer service staff that communicates with your clients using the newest technologies and techniques. Your clients get better services, and you don’t have to struggle with high turnover or infrastructure costs. Everyone’s winning!” GreenPenn has evolved from its roots in Pune to a global group of businesses with about 200 contracts and fulltime staff. With the hard work and cooperation of the GreenPenn family we have been operating globally inCanada and Dubai shares the CFO. He adds that the vision as of now is to take the GreenPenn Project globally and cover most of the parts of the world successfully thriving the business. The team of Greenpenn harnesses the power of marketing automation to deliver customized experiences. “We help marketing teams organize data collection for lead generation, Mr. Pillai says. Our software solutions cater to your data organization needs giving you accurate analytics at every point of the sales funnel.”

MANESH PILLAI

CFO, Greenpenn Outsourcing Business Advisory 38

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THE INSIDE STORY:

The team aspires to be a community of outsourcing services needed by society and trusted by our customers. Their services include: 1. BPO PROJECT CONSULTATION It is a one-stop solution for all your requirements. Once the project is underway, the team manages both the day-to-day workflow and the big picture priorities. The firm also supports people to learn the principles of project management, so they can take ownership of the process from start to finish. 2. THE DIALER For multiple dialing options, GreenPenn shares Centers of touch. Their Dialer offers 99.99 uptime Cloud-based. This does not include hard phones. 3. VOIP GreenPenn’s most efficient VoIP solution provides contact information. The center of breathing space, The most economically viable and tailor-made solutions for every nation with options for unrestricted dialing. 4. PROCESS DESIGNING GreenPenn for all turn on contact centers plan the entire processes of business with efficient and minimal capital 5. LEGAL CONSULTING GreenPenn allows new contact centers to legalize business formation, licenses, and project contracts. Web presence and domain registration etc are a few add-on services.

NEERAJ GOEL

Country Wide Head & CEO Greenpenn Outsourcing Business Advisory to deliver consistent growth in this climate. We are working to transform and implement reforms in our organization rapidly and to achieve our goals. We will also continue to uphold our longstanding ideals of entrepreneurial leadership, teamwork, and honesty, driven by our Community Code of Conduct.” WHAT MAKES GREENPENN SO SPECIAL?

“In Greenpenn, we harness the power of marketing automation to deliver customized experiences. We help marketing teams organize data collection for lead generation. Our software solutions cater to your data organization needs giving you accurate analytics at every point of the sales funnel.” says Mr. Pillai

GreenPenn is an exclusive partner for the implementation of technologies for 360-degree outsourcing. Here is why you should let GreenPenn drive 1. RESEARCH)R&D CENTRE: Greenpen has an R&D center based in the capital of India. Every single project gets to run in-house for a minimum of 6 months to a year before we outsource it in the market. 2. (SUPPORT)HANDHOLDING: Every onboarded center gets and handholding support from GreenPenn support team. 3. (PAYMENT PROTECTION) SECURE GATEWAYS: Every payment which the contact center or clients make is 100% secure and protected by the authorized payment gateway channels. 4. (PROJECT MIGRATION) CLEAR APPROACH: A welldefined project migration process is in place to make the process go quickly and smoothly.

There are a number of less apparent causes to outsource. After the cost-saving and time-saving benefits have been discussed, many people argue that there is little added advantage of outsourcing, which is clearly not true. Moving to the GreenPenn is like calling for a helping hand, believes the CFO. A lot of companies are outsourced, not because they try to slash their overheads or they can’t find skilled employees, but actually because they don’t have in-house experience. They don’t have time to build it either in growth scenarios. In that scenario, searching for a third-party vendor could be the best decision an organization can make.” he explains

YOUR NETWORK IS YOUR NET WORTH GreenPenn has a network of more than 5000 contact centers across the globe. GreenPenn has demonstrated the ability to consistently deliver goods and services that meet ISO 9001:2015 consumer and relevant statutory and regulatory requirements and seek to increase customer loyalty through the efficient implementation of the framework, including system improvement processes and customer enforcement assurance and applicable statutory and regulatory requirements.

THE INCEPTION STORY: Napoleon Hill shared in one of his quotes “First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” These lines have a lot of co-relation to Mr. Manesh Pillai’s journey with GreenPenn. Here he shares: “The journey to this brand was a usual experience of struggle, exposure to new things and responsibilities. I was assisting as a project manager for multiple projects with Mr. Neeraj Goel in the BPO sector in different locations. After the success, we two took a step ahead in our business journey by trying our expertise in Outsourcing business slowly steadily extended to HR, BPO outsourcing, IT globally. The outsourcing industry has seen dramatic changes in the market climate, driven primarily by digitalization, the decline of captive firms, the growth of scoring, and enhanced global regulations. In October 2017, we embarked on initiatives to restore our business platform

“We are a pioneer in India to identify the best-suited contact center for clients’ deliveries, shares the CFO. As domains being no barrier to us we have clients from Telecom, Finance, Banking, Human Resource, Media. Our award-winning tools and processes give our clients and contact centers a seamless experience. The beauty of GreenPenn is in its diversity. Our businesses are active in Contact Centers, ITeS Establishments, and Software Development Organization Procurement programs, says Mr. Pillai before signing off. 39

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Recruise India Consulting A Preferred Partner for Success in Recruitment Consulting

“Our recruitment team specializes in offering exceptional recruitment across industries to over 100+ clients, globally. Our services aim at helping clients to improve their business performances and create success stories in the long-term. We identify talent executives with leadership capabilities for Clients across PAN India and Global,” shares Sachith Rai. The firm also provides outsourced recruiting services ranging from full life-cycle recruiting for traditional contract or internal recruiting resources.“We have the experience of working through various sectors and functional fields, helping us to bring new perspectives to any relationship and a strategic viewpoint. Over the last 14 years, we have focused on working with each professional in various domains seamlessly, ” adds Mr. Rai.

DIVERGENCE IN THE SERVICE PORTFOLIO The company has been functional in three diverse sectors where multiple services are offered by them to their adored clientele• Knowledge Service sector- Here, they assist in Analytical, Research, Finance roles and Top-Executive recruitment processes. • Tech Recruitment sector - Here, the firm offers assistance in the recruitment processes for IT, Programming languages, Systems analysis roles and top technology executive positions. • Market Research sector - The company provides the Skill-set Analysis and Compensation Benchmarking to its partnered organization.

Sachith Rai Director

nnovative Zone presents the story of ‘Recruise India Consulting’ in its latest edition. Recruise is uniquely positioned to recommend companies in India in strengthening and growing their leadership pipelines. The organization provides a variety of tailored, qualitative, and research-based HR outsourcing services to meet the continuing needs of companies around the country. Leading the company at the forefront as the Director and CEO, Sachith Rai is taking Recruise India Consulting to greater heights.

THE RECRUISE GUARANTEE –A TRIO ENSURING EXPERTISE Fundamentally, at Recruise, Knowledge Service Team has been playing a pivotal role to ensure the best-in-class services for the company to make a name in the game. The team has an enriched experience of working across various industries and functional areas, thus enabling the company to come up with fresh ideas and a strategic perspective in every engagement. For the last 14 years, the management at Recruise has put intense focus on working with each professional in several domains seamlessly.

RISE AND RISE OF RECRUISE INDIA Recruise India began in 2006 with a recruiting and talent advisory service where IT, Analytics, BPO & KPO Industries were the main focus areas.

“Our focused client domains are Management Consulting, Research, Healthcare, BFSI, KPO, FMCG, and IT product development enabled sectors across the globe,” says Mr. Rai talking about their targeted audience.

Recruise India Consulting is now a leading HR consulting firm focused on technical recruiting services and added HR strategies to minimize HR expenses and build organizations that are more competitive, profitable, and high-performing. The firm works with a vision to help employers build an environment where people thrive and excel.

To ensure the Recruise Guarantee, the three-team leads of the Knowledge Services Team have contributed immensely and effectively. Playing a crucial part in the organization by serving as the cornerstones of expertise and dedication, these three Team Leaders have a major role behind the surging success of Recruise India Consulting. Let’s get to know more about these outstanding leaders by walking through their respective profiles-

In 2 years, the team grew to 80+ staff and gained 30+ customers in addition to acquiring experience in IT services, GIC, applications, etc. In 2012, Recruise India spread to Mangalore and supported more than 50 research consultants and 60+ recruiters for the UK, the US, China, Singapore, etc, global customers. 40

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KALAISELVI PONNURANGAM Associate Director – Operations (KS)

RAKSHITHA B S Associate Director – Talent Strategy (Consulting and Analytics)

SHRUTHI RAI Manager – Talent Strategy (Consulting and Analytics)

Kalaiselvi has been associated with Recruise for the past 10 years, with a keen mind for recruitment. The unique ability to manage people combined with the recruiting skills has led her from a Recruiter to an Operations Manager. Her expertise in recruitment and managing the team in the various sectors is an asset to the recruitment industry and Recruise. Her prime fortes lie in establishing and streamlining the recruitment process, team and people management, stakeholder management and induction programs.

Rakshitha has been in Recruise for more than 7 years. She is an HR expert with extreme quality experience in Talent Acquisition, managing and leading the Recruitment team to achieve organizational goals. Her fortes lie in strong business and market understanding, executive/leadership hiring, demand management and fulfilment planning, strong stakeholder management, sourcing strategy, and headhunting. The company considers her as a great asset to Recruise owing to her matchless expertise in recruiting and client management skills.

Shruthi has been at Recruise for the past 5 years and has an immense passion for recruitment process. Her strengths lie in exquisite team management, special talent to understand recruitment requirements, niche headhunting, ability to source innovatively, client interaction and end-to-end recruitment. She has proved herself as a crucial asset in favour of the development of the company.

the new pattern through R&D. This helps us to prepare more, which in turn contributes to better decision-making. You rapidly become obsolete in this dynamic world without R&D.”

When asked how do they keep harmony while working in a team, Kalaiselvi reveals, “We focus on the turnaround time from obtaining a need to scheduling an interview, exchanging quality CV and response time. Constant candidate engagement polls are worked up like Interview Experience, Client experiences, participating in Referral programs, and post-offer surveys.”

To offer strategic insights and directions, the Market Analysis Team of Recruise India Consultancy is well-trained with the new methodologies and sector-specific practices. From conducting benchmarking studies for personal job roles to a variety of job functions assisting the client in Talent pool analysis, Attrition analysis and Competitive analysis, Recruise intends to meet the appropriate aspired objectives of the organizations. To this context, Rakshitha elucidates, “The market research insights that the firm has provided are backed up by a rigorous process of analysis and solution development. This ensures that our recommendations are well researched, practical, and tailored to an organization’s requirements. Delivered the reports with 98% timeline accuracy, leveraging multiple sources to make sure validated doable insights. Our superior knowledge and experience in our chosen markets provides us with an extensive network of contacts and enables us to give valuable advice to our clients.”

Whereas shining the light on their priorities, Rakshitha states, “We set core priorities in such a way that our tasks are compatible and clear. The daily team assessment process often aims to improve efficiency and optimize results. We have a team’s mentality when it comes to sharing suggestions and opinions, which helps prevent prejudice.” The firm organizes frequent training activities for internal workers and external visitors fostering creativity and updates the employees with expertise and information. In this regard, Shruthi reckons, “One of our main USPs is our expertise and experience in partnering with clients to close top positions with unique jobs roles. Secondly, our talent pool and compensation benchmarking analysis findings help several stakeholders make the best decisions for their businesses.”

LOOKING FORWARD Moving forward, the firm has ambitious plans for the future. Over the years, the adept team at Recruise has acquired all the expertise to move closer in the journey of meeting their vision. About the future endeavours, Shruthi opines, “Our annual plans contain improvement opportunities that will be brought in to create a balanced, equitable, and rational change which will encourage the performance of the teams and bring in client’s satisfaction. One of our future projects is to bring AI to the entire recruitment process.”

COMPREHENSIVE RESEARCH AND DEVELOPMENT STRATEGY The firm invests heavily in building a robust research and development methodology. Speaking of R&D, Kalaiselvi asserts, “Research and Development of every company have a very significant role to play. We get to know 41

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EDUCATION

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TOP 10 DATA SCIENCE

Institute in India 2021

LEARN DIGITAL ACADEMY

Launching into the Data Science Realm

n India, with the emergence of various start-ups and enterprises worldwide, data science has enabled distinctive offerings making improvements in the business landscape. The domain started to take a hike, and ever since then, the digital education space has been growing robustly. The data science territory is used to analyze valuable insights from structured and unstructured data using technology-driven analytical tools like Apache spark, My SQL, Big ML, Paxata and Tableu. Thereby, escalating the desideratum of the industry. In this exclusive edition, we are going to shed a light on WEBI7’s “Learn Digital Academy”, serving people with an apprehension of data science through its prodigious line of courses. Learn Digital Academy provides career-oriented courses that are requisite in the industry. They are a staunch edtech institute striving to occlude the wide gap that exists in the industry between education and practical knowledge. From training programs, certifications, internships to placements, the company offers a profusion in one place. They are skill development partner of Jain University and Godaddy academy. ADORNING CORE VALUES OF THE COMPANY Serving the young Indian generation in the favour of improving methodical education in the data science domain and building a radiant future is one of the preeminent core values followed by the company. Withal, keeping up the excellence, ethics, dignity, diversity, and a vision to focus perpetually on student growth is another inevitable factor. Ensuring the stellar quality in their service, the team works adeptly. SYNCHRONISM WITH TECHNOLOGICAL ADVANCEMENTS The entire line of courses is sketched in a manner to keep students timely and well-informed about the trending market technologies like data science, graphic designing, AI, and visual analytics. The team incessantly keeps a check on the internet upgrades to keep the brand value in the market strong and vigorous. They attend virtual events and webinars for the relevant courses. The company keeps a stern survey of influencers in the industry.

NIKHIL JHUNJHUNWALA D‌igital Media Manager

PERENNIAL R&D TO ESCALATE THE GROWTH For any organization to sustain itself in the market, an efficacious team of research and development is cardinal. It gives the organization a competitive edge over its competitors and renders updated market knowledge to the users. The R&D function stipulates a clear foresight about future problems and their solutions. It helps the company to increase efficiency and reduce the cost, into the bargain. 44

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EXPERIENCES OF LEARN DIGITAL ACADEMY • It elevates industry requirement by providing firstclass pedagogy. • It is India’s only awarded and recognized agencybased training institution. • It provides online and classroom training at flexible timings. • It supports a 24/7 student helpline. • By the end of module, there are tremendous internship opportunities and placement assistance. • There are certified trainers with more than 7 years expertise in the industry. • Amazing salary packages – Professionals having relevant qualifications and experience are offered dynamite packages. • Enhance your abilities and creative thinking – By the time the course ends, a requisite knowledge and understanding skills are fostered and an insight into the industry is gained. • They are cost and time effective – Online courses render a flexibility of time, making it convenient for the employees and students.

AN INSIGHT INTO THE ADVERTISING PLAN OF ACTION The company ascertains brand awareness, lead generation, target audience, and track ad campaigns to delineate the correct advertising strategies. The fixation lies on digital platforms as there lies the target audience presently. Comprehending the market and its imperatives works primarily in developing methodical advertising plans, sustaining the brand value, and maximization of outputs. A persuasive plan of action holds paramount importance when it comes to advertising the brand in the market.

A CONGENIAL TEAM WITH FUTURE ENDEAVORS Learn Digital Academy firmly believes in timely appreciating and uplifting the morale of employees. They perpetually organize Rewards and Recognition to escalate their motivation to work. Appeased and thrilled employees often bring in more accretion and fortune to the company. In near future, the company aspires to procure corporate training, career counselling, and free education to the deprived children of the society who are not capable to learn but capable to perform exceedingly well. They plan to expand number of branches across the country and design an improvised online model of learning along by launching more entailing and highly-demanded courses in the market.

ILLUMINATING MILESTONES AND ACHIEVEMENTS In a short span of 4 years in the industry, the company has acquired a position in the list of well-esteemed and recognized enterprises. They have seized enormous awards for the innovation and expansion they bought to the ed-tech sector. A Few of them are cataloged below : • Just Dial User Choice award in 2019. • Skill Development partner of Jain University and Learn digital academy. • Digital Consultant of the year 2019 by CEO Magazine. • Institute of the year for Digital education in 2020 by the Business Connect Magazine. • Creative Company of the year 2020 by The CEO Story. • The Founder of the company, Nikhil Jhunjhunwala has been part of the show C-NBC AWAAZ and was added to the Cover story of the Business Connect Magazine. • Secured a position in the list of Top 10 Most Promising Digital marketing Companies in Bangalore.

A NOTE FOR READERS AND BUDDING ENTREPRENEURS

“Life is a non-stop race, the moment you slow down your competitors take over”. One should always focus on imparting their exemplary to the society. It is only when you transform into the best version of yourself, the world follows you and everything falls in the right place.

A QUICK LOOK AT THE CSR ACTIVITIES The company renders ceaseless training to the financially unsettled students at minimal charges. Besides, they are planning to launch entirely free courses, shortly. 45

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SHALOM MED EDUCATION A Resolute Educational Consultancy Education consultancies act as a global platform to assist prospective students with their preferable educational courses by utilizing predictive modeling and a methodical approach. They provide the right counseling to the candidates according to their choice of university, program, and country. It lets them create and submit applications smoothly by eliminating external intervention. In this time and age, the education consulting industry is escalating and emerging out as one of the fastest-growing industries in India. The knowledgeable and highly experienced consultants provide credible guidance to students on matters like university fees, scholarships, letters of recommendation, VISA, etc. Likewise, we are going to emblaze a highly-esteemed enterprise, Shalom Med Education who shares their expertise with medical aspirants with a sight of studying abroad. Shalom Med Education is a 11 year old service oriented organization providing support to medical aspirants in India seeking admission to International universities. The company provides assistance to students in securing International quality medical education at an affordable cost. The team works efficaciously to trace best performing candidates and provide credible career counseling to them. The company has been successful in helping about more than 1500 students to get enrolled in foreign universities for the MBBS program and counseled them to write examinations in India for their license.

ANITHA KAMARAJ Director, Shalom Med Education

AN EXPLICIT MISSION The core mission of the company is to provide the right coaching to the students who wish to build a career in the medical domain. They have been perpetual support all these years by bringing a new spectrum of hope into the lives of students who want to study internationally but do not hold access to enough sources and money. The firm procures a dedicated team with years of expertise to present the right international platform to students, helping them to make an informed decision.

HOW SHALOM IS CREATING A DIVERGENCE IN THE INDUSTRY? Along with helping the students to get enrolled in the right MBBS University in foreign countries, the company ensures they get access to proper guidance and physical support requisite for the next six years. This is an exclusionary service that Shalom provides, sustaining its edge over others in the market. Withal, candidates are provided with the guidance and preparation for clearing FMGE/NEXT examinations upon returning from abroad. The prime motive of the firm is to deliver more Indian talent to the medical industry. The company makes it certain that students go through the tunnel of hard work and barricades, eventually emerging out as well-rounded and proficient doctors in the medical field. “The root of education is bitter but the fruit of education is sweeter”, is the fundamental belief of Shalom.

The company believes in fostering creative coaching to the students, concluding to face the examination with confidence and conviction. From training them for NEET to acquiring a passport, identification of the universities, and selecting the country of their choice, they provide everything by keeping in mind every possible aspect. Oftentimes, there is a diversity of backgrounds and choice amongst candidates, and to ensure the accuracy in enrollment, is it mandatory for the firm to provide them with advanced and thorough coaching

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ILLUMINATING SCHOLARSHIP PROGRAMS The company gives a tremendous boost to the students and their support by rendering financial assistance to them. They provide a scholarship of One lakh rupees per student to fifty students every year,that comes like first fifty students who enroll through their platform with Fifty thousand rupees, laptop, books, stethoscope, and a coat. Besides, the enterprise ensures to acquire a granted permission from the educational officers to help the Tamil Nadu government schools. At Shalom, the team believes in the persistent improvement of Indian society and the zone of service. PRESTIGIOUS UNIVERSITIES IN COLLABORATION Over the years, Shalom has joined hands with various notable and celebrated universities that are well spoken of their technologically advanced teaching means and practical training across the globe. SYNCHRONISM WITH INNOVATION The company ensures the timely implementation of innovative ideas. An insight of few solutions are enlisted below : • Spotting opportunities to bring creative innovation to confront critical situations. • Building the right support for innovative advancements. • Reconstruction of implementing innovation fostering new ideas and conception to be emerged. • The company ensures the candidate’s potential. • They prioritize taking up the opportunities with an aspiration to excel in their field of specification. DIGITALIZED LEARNING AT EASE Presently, the company has offices in Chennai & Coimbatore - Tamil Nadu, Bangalore - Karnataka, and Cochin - Kerala. However, this does not cease the number of regions the company aspires to deliver their services. With the widespread and augmented reach of digital technology like Skype and other video calling applications, the company provides online sessions to the candidates who cannot have the access to the immediate offices. Axiomatically, this results in the abatement of time and methodical approach of preparation, and students can focus on relatively vital things. Besides, in these testing times where the entire world was combating the Covid-19 battle, the team has been able to provide counseling sessions to over 500 students through online means. This results in a better clarification of doubts emanating in students. This also keeps the parents acquainted with the course of action.

The company has collaborated with prestigious universities of the USA, Georgia, Poland, Belarus, Russia, Ukraine, Armenia, Kyrgyzstan, Malaysia, Philippines, and China. ADORNING THE CORE VALUES The company secures a firm set of core values to be followed incessantly within the premises. Some of them are illuminated below : • INTEGRITY – Knowing and doing right by the people around is the prime and fundamental value practiced in the company. Any unrighteous activity is not encouraged under any circumstance. • RESPECT – Each candidate is treated with the utmost respect. “Treating others the way we want to be treated”, is the core value followed by the company. • RESPONSIBILITY – Embracing empowering opportunities and taking unavoided responsibility for the candidates holds paramount importance. • SERVANT LEADERSHIP – Serving the common students for the noble work is another highly practiced core value in the company. • Irradiating the future endeavors THE FIRM STRIVES TO AMELIORATE ITS SERVICES AND PECULIARITY IN NEAR FUTURE. SOME OF THE FUTURE OUTLOOKS THAT THEY ASCEND TO ACCOMPLISH ARE CATALOGED AS • Foreseeing the next best opportunity with • certainty. • Scrutinize the best possible ways to insert strategies and improve candidate assistance. • Using advanced technology to transform the system. • Confronting challenges and risks to combat obstacles. • Redefining to rejuvenate the company to reach the greatest heights.

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Writers Qi

A Bridge To Every Aspirant’s Overseas Education Education is everyone’s fundamental and most indispensable right. It’s not bound to any nation, government or societal norms, and people from all genders and walks of life have access to it. However, access to education, especially to foreign universities, often becomes a huge challenge. The dream to study abroad isn’t new but such dreams sometimes shatter due to lack of guidance, proper channel and counselling. The situation attracted renowned scriptwriter and children’s author Anjali Raghbeer, to put her heart and soul into action. Anjali is a stellar education consultant with a passion for guiding students towards a world-class education. With a long-standing exposure in the education arena, Anjali had understood the changes that are prevalent while engaging in this domain. Students nowadays, need an entity having integrity, expertise and cost-effective solutions to address the challenges and needs of students. To address these needs, Anjali shaped her passion – thus, bringing Writers Qi in the spotlight.

ANJALI RAGHBEER

Founder & Managing Director

A GLANCE AT WRITERS QI Writers Qi is an eminent Study Abroad Consultant, located in Delhi and known for helping students get admits to their desired universities. Writers Qi works with the well-known Vidya Gyan Group of Schools, run by the Shiv Nadar Foundation, and has successfully nurtured many dreams to their destiny. It has successfully placed students in University of Pennsylvania, Tufts College, Cornell University, Babson College, Wellesley College, University of Rochester, and many others. Many students coming out of Vidya Gyan School have won scholarships through them that now total to over a million and a half dollars.

Despite competition amongst education consultancies, Writers Qi marks its presence by building cohesive relationships with students – developing their applications, shortlisting the best universities, what courses should they apply for, how to plan their SAT/ACT tests - and SAT subject tests, application essays, curation of their resumes and finally, their visa documents. In short, Writers Qi handholds the career of every aspirant, who knocks on its door. The company is run by a team of candid professionals, whose holistic relationship skills and knowledge helps students find the befitting college for a sustainable career in USA, UK, Canada, Singapore, Australia, and many other countries. PERSONALISED GUIDANCE TO EVERY INDIVIDUAL Writers Qi was launched in the year 2015, with a vision to provide customized guidance to the diverse set of students that they come across. “We recognize that each student has their own experiences and ambitions which are always taken into account”, confirms Anjali. Being in the educational arena, the company has always helped its students by

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conducting various workshops for essay writing, filling out the Common App and organizing webinars to keep students updated on their prospects. It has conducted Zoom webinars with the University of Cambridge (UK), Bristol University (UK), the Swiss Education Group (Switzerland), Parsons School of Design (USA), Columbia Business School (USA), Boston University (USA), New York University (USA), Pomona College (USA), Ashoka University (India) and many more. Writers Qi sessions are free, since they believe in integrity and believe that students must have access to various opportunities. Writers Qi is very proactive and works with students from the 9th grade itself, building each individual’s forte and competence, to study at the top universities in the world. The process helps students not only get overseas admission but scholarships as well. Its track record has exemplary cases, where students were accepted to Ivy League institutions besides a host of others as well. Many have earned 100% scholarships, for studies from renowned Universities in the US such as Babson College, Wellesley College, University of Rochester, Bryn Mawr College and the like. Its students have also won scholarships to schools such as Kelley Business School, University of California Los Angeles, Pratt Institute, Parsons School of Design, Rhode Island School of Design, Case Western Reserve University, Emory University, etc. in the USA and even in Canadian universities such as University of Toronto as well. By setting a pitch right from the get-go, students stay aware of their career path, which curtails the possibilities of a wrong career. It goes beyond the traditional classroom and engages students through summer programs, research programs and various other ways.

in writing children fiction and personally counselling students to study abroad. Her contribution to children’s literature has been recognised by the Young Women’s FICCI Ladies Organisation (2013-14). The long experience helps her bring forth innovative ideas and products to keep her brainchild ahead of the curve. Her ability to build close relationships and the comprehensive operational model keeps students and parents aware of the process. EARNED A MAJOR REVERANCE Over the 5 years of its existence, Writers Qi has concluded the admission of several overseas aspirants. It has been showered with several positive testimonials and has a spectacular online presence. The company is a member of the International Association for College Admission Counselling (IACAC) and the National Association for College Admission Counselling (NACAC). The associations make Writers Qi more preferable and plays an integral role in their expansion. Writers Qi has had a short yet plausible journey, which has opened doors to brighter prospects for them. To keep up with the digital inclusion and build new business dimensions, it is planning to curate digital courses that will simplify the college application process and improve a student’s accessibility to information. They are also launching their first college education fair virtually, College Brew 1.0. The pandemic is bringing changes and challenges in the education space and Writers Qi aims to amass them through digitization. “We hope to serve the Indian student, helping them achieve their dreams by helping them get into their dream university in international waters”, concludes Anjali enthusiastically.

PSYCHOMETRIC TESTING – A WRITERS QI SPECIAL With constant evolution in the education space, Psychometric testing has become a major attribute to the domain. The assessment evaluates a candidate’s skills and competencies through various aptitude tests and behavioural tests. The evaluations include various elements of a candidate such as skills, knowledge, abilities, personality traits, attitudes and academic potential. Writers Qi performs psychometric testing to obtain insights on every candidate - their thinking and learning styles, which eventually affects their career paths. Writers Qi’s assessments include: • Verbal Reasoning • Numerical Reasoning • Abstract Reasoning • Spatial Reasoning (2D & 3D) • Arithmetic Calculation • Spelling • Working Quickly & Accurately Writers Qi has partnered, with a certified company in the United Kingdom (UK) known as My Future Choice, which helps them in conducting the psychometric test. A VENTURE GROWING UPON CORE VALUES Writers Qi works on core values of ‘personalized and hands-on guidance’, which helps it gauge an incremental business. However, the growth won’t have been possible if not for Anjali’s invaluable leadership. As an alumnus of the London Business School, she has spent several years

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