September Edition 2022

KISHORE KUMAR YEDAM Global CEO

KISHORE KAPUVEEDHI Global Managing Director

Editor’sNote Editor’sNote

AS DIGITAL TECHNOLOGY ADVANCES, THE B2B MARKET MAKES SIGNIFICANT STRIDES

The concept of “digital transformation” is upending many facets of life and business. It has made everything more automated, connected us across borders, and put the entire world at our fingertips. While digitalization has been bandied around a lot over the past few years, the dramatic events of COVID-19 have started to give it more consistency and fervour. The accelerating digitalization has pushed wide-scale transformations in B2B firms, leading to shifts in their customer behavior as well. When viewed through the prism of consumer behavior, digital technologies combined with the social and economic climate are affecting how consumers solve their business challenges and how they find, perceive, and interact with brands. Traditional meetings are becoming obsolete, and digital is the cornerstone to achieving higher revenue. In fact, digital interactions are now three times as crucial as traditional sales.

With B2B firms adapting to the shift, consumers get their hands on an informed purchasing system that keeps them aware of every element throughout the transaction. This gives sales reps a brief opportunity to influence buyer decisions. Even though they barely interact with suppliers, the sales info is largely based on a web search. On the other hand, connecting and having reliable information from suppliers definitely drives buyers to go for bigger deals. The exploding digitization is also generating an enormous volume of content. Since the pandemic, customers have been spending 50% more than before. As such, it falls to B2B firms to focus on delivering relevant and easy-to-consume content to stand out from the crowd.

This digital upheaval in the B2B eCommerce space has gained enormous traction over the past two years. Consumers are increasingly making spontaneous purchases to meet the increasing demand. While surely the pattern is uneven, the scenario is improving. And further digital advancements will surely introduce new breakthroughs.

In light of the upheaval, this edition gives special coverage to Rolloverstock, a notable B2B eCommerce platform on a mission to redefine the consumer experience. The highlights of its story are its distinctive business model and offerings that redefine customer-seller relations. Make sure to look into it. Also, don’t forget to check out the in-house content jam-packed in the edition.

Publisher & Editor : Abhishek Kumar

Editorial Team

Indranil Roy | Kajal Dobhal | Smita Kumar Puja Bhardwaj | Gulshan Parveen

Business Head

Ashish Kumar

Corporate Team

Satyam Singh | Pradeep Pandey | Reetu Chauhan Karthic Das | Neha Gupta

Co-ordinator

Vikas | Anita Kumari

Data Research & Analysis

Satyam Tiwari | Ravinder Singh | Adarsh Pathak Harish Kumar | Diksha Singhal

Finance Team

Gourav Singhal

Circulation Team Vivek Singh Creative Director

Ashutosh Ojha

Creative Team

Rajat Pathak | Sakshi Negi | Vishant Saroj Pawan Yadav

Legal Affairs

Mukesh Kumar Human Resources

Nivedita Basu

Digital Marketing Manager

Anurag Tiwari

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Publisher & Editor : Abhishek Kumar Dubey Title Code : DELENG19729

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Kishore Kapuveedhi Global Managing Director

Kishore Kumar Yedam Global CEO

Story

Sanjay Mishra (Indian Actor) Brand Ambassador of Rolloverstock

ROLLOVERSTOCK

Zone

There’s always something significant to learn from the idolized journey of a venture that has nourished itself and created an incredible mark in its domain. Rolloverstock – a name that goes in sync with best-in-class and one of the trusted B2B eCommerce marketplace, specializes in fulfilling bulk order sales by bringing together trustworthy and high-quality sellers and bargain-hunting buyers.

During the pandemic, when many manufacturing vendors were having trouble selling their inventory, the innovative seed of Rolloverstock was sown, intending to connect manufacturers & master distributors with wholesalers & retailers to sell & purchase bulk quantities of such products from a variety of categories at a competitive price.

The innovative B2B e-Commerce platform provides its customers with the most-tailored products and a frictionless experience. Additionally, they are actively working to become a unicorn company and offer employment opportunities to over 1000+ people. The company’s goal is to influence the businesses of its clients positively and profitably by providing superior customer service and top-notch products.

Rolloverstock is the most comprehensive B2B eCommerce marketplace, allowing manufacturers to quickly sell products in bulk quantities from a single vendor dashboard. In this way, the business owners can increase their profits by offering wholesale prices on large amounts of goods. The platform links buyers with over four lakhs+ verified sellers with the best discounts and offers, allows transactions across 1000+ product categories spanning many Industry verticals, and empowers and enables sellers to digitize their inventory - all with ease and flexibility.

ROLLOVERSTOCK, AN EVOLVING B2B ECOMMERCE PLATFORM

Rolloverstock is a trusted B2B eCommerce marketplace that has allowed wholesalers & retailers to purchase products in bulk at discounted prices and for manufacturers and master distributors to sell their products, enabling them to make sizable profits from their online store. They have created actual interest in vendors signing up on the site and made significant revenues with Sanjay Mishra, an Indian actor from Bollywood as the Brand Ambassador. Rolloverstock has differentiated itself by providing a cutting-edge platform connecting India’s B2B industry. The B2B eCommerce platform is designed to help businesses prosper and create a robust marketplace for millions of Sellers to manage their online stores easily.

WHAT MAKES ROLLOVERSTOCK A “BLUE DIAMOND” OF E-COMMERCE PLATFORMS?

Business owners encounter a variety of obstacles on their path to market dominance. The utilization of digital platforms and technology has helped organizations handle many operational problems and can help them address the B2B vertical dilemma. Rolloverstock offers outstanding built-in features and employs a discount strategy for manufacturers & distributors to sell products & effectively manage & maintain an online store, and also enables retailers to purchase them at wholesale prices. Businesses can quickly sell products in large quantities using the user-friendly platform and enhance their bottom line. Rolloverstock specializes in completing large product purchases by bringing together reliable vendors and price-conscious customers.

Puja Bhardwaj

AS A RESULT, RETAILERS HAVE BEEN ABLE TO PURCHASE HIGH-QUALITY GOODS AT LOWER COSTS!

• Rolloverstock brings competition to the table whenever they take on a new project. Vendors must successfully manage their inventory to stay one step ahead of the competition. In contrast to other eCommerce platforms, Rolloverstock enables manufacturers & master distributors to sell and wholesalers & retailers to purchase merchandise at wholesale prices without any limitations on bulk quantity orders. They have therefore made it simple for manufacturers to sell their products ranging from electronics, furniture, home appliances, and many more on the platform.

• Through Rolloverstock, these products can be listed and sold in bulk quantity to customers searching for fantastic deals at wholesale prices, therefore, resulting in generating higher seller profit margins.

• Vendors can utilize the platform in expanding and scaling up their online store operations, increasing their commercial reach and giving them complete control over their store while promoting and advertising their product offerings.

• Products from more than 4 lakh verified sellers around the nation are available on Rolloverstock. The platform enables buyers to buy things in bulk at lower costs and sellers to make big profits from their online stores.

• By directly purchasing the goods on the platform or mobile application, which is offered in Android and iOS versions, customers at Rolloverstock can save more money and time.

RESOLVING THE BUSINESS-RELATED ISSUES EFFICIENTLY

eCommerce is a powerful means to connect the unconnected to global trade. It is undeniably the globalization age, and eCommerce plays a vital role in changing India into a digital realm. In the present era, every aspect of business has been digitally transformed. Because of internet technology, companies can now work efficiently and remotely. The digital approach has addressed many obstacles in corporate operations and integrating digital platforms and technology can also aid businesses in solving their problems effortlessly.

By including fantastic built-in features and applying a discount strategy to sell goods in bulk, administer and maintain an online shop properly, and provide them to customers at wholesale prices, Rolloverstock has added sparkles to the current digital solution. Rolloverstock equips business owners with an easyto-use platform for online product sales and earning large profits. By matching budget-conscious customers with vetted & excellent sellers, Rolloverstock specializes in fulfilling bulk orders. Consequently, retailers have benefited from purchasing premium products at wholesale prices!

Kishore Kumar Yedam Global CEO

A TRAILBLAZER’S RESPOND TO BREAKTHROUGH

Rolloverstock is an innovative B2B eCommerce platform created to support business growth. Millions of sellers will receive a sophisticated B2B platform as part of this initiative, which will aid in more effective management and administration of their online stores. They continuously assist and support vendors while carefully and systematically implementing software to ensure the eCommerce store has all the features that they require. Their expert staff helps businesses migrate from outdated B2B eCommerce platforms and storefronts to new, cutting-edge ones while guaranteeing complete data security and integrity.

ROLLOVERSTOCK’S TAKE ON THE SIGNIFICANCE OF R&D

By inventing new technology and advancing current ones, R&D has continuously empowered the company’s development. Research and development will give organizations a competitive edge while raising productivity and profitability over the long term. Additionally, it helps businesses to develop advanced technical versions of their goods, which will help them thrive in a cutthroat industry. Companies that use R&D to create novel features might be able to give customers more of what they need or want. Succeeding in a cutthroat market allows businesses to develop new products and services.

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PAINTING THE CANVAS OF ROLLOVERSTOCK’S FUTURE

Since its inception, Rolloverstock has prospered and continues to strive for greater heights and market leadership in today’s cutthroat environment. The firm is currently based in 7 locations globally. It is constantly working to grow its network and provide more and more businesses with the sophisticated B2B eCommerce platform they need to succeed.

Rolloverstock is concentrating on creating job opportunities for more than 1000 individuals and growing into a unicorn company by providing the best quality products to its buyers efficiently and smoothly. The company’s goal is to positively and profitably influence the businesses of its customers through top-notch customer support and high-quality products.

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ROLLOVERSTOCK’S DYNAMIC LEADERSHIP

Success Story of SUPAM MAHESHWARI

From IIM-A to Co-Founder of

Indian

entrepreneur and business man, Supam Maheshwari is known for his most successful company FirstCry which is the largest baby as well as mother care products man ufacturer in India. They have online and offline retail shops across India and overseas. He is the first-generation entrepreneur and considered a wealth creator, has created 3 successful compa nies- other two are BrainVisa Technolo gies-an e learning company and Xpress Bees- a logistics company. 52-year-old Supam Maheshwari is an IIM-Ahmed abad pass out and his current net worth is estimated to be $190 million.

Quick Facts

• Name: Supam Maheshwari

• Nationality: Indian

• Net Worth: $ 190 million (estimat ed) as of 2021

• Education: Apeejay School, Me chanical Engineering degree from Delhi College of Engineering, PGDM from IIM-Ahmedabad

• Occupation: Businessman

• Designations: CEO of FirstCry

• Date of Birth: 1974

• Age: 52

• Place of Birth: India

• Marital Status: Married

• Spouse’s Name: Unknown

• Children: one daughter

• Spoken Languages: English, Hindi

• Hobbies & Interest: Reading & Playing Squash

Early Life

Maheshwari attended Apeejay School for his formal education. He complet ed a Mechanical Engineering degree programme at Delhi College of Engineering. He then proceeded to IIM-Ahmedabad to pursue a PGDM.

Career

Brainvisa Technologies

Supam did not join any high paying job like other IIM passed out students do. In fact, he directly got into entrepreneurship. He started working on a project soon after receiving his IIM postgraduate degree, and the project was eventually launched in 2000. Brainvisa Technologies was the name of that project. Brainvisa Technology offers end to end learning solutions and has a unique instructional design.

By creating customised learning solutions that were focused on set and defined business objectives, Brainvisa was nothing more than an e-learning company that was dedicated to assist ing businesses all over the world to increase the learning and training effectiveness.

Supam took forward Brainvisa by including offices in the US, Europe, Australia, and two development centres in India in a period of less than 8 years, making it one of the largest global providers of e-learning solutions. A core team of specialists in the fields of logistics, aviation, pharmaceuticals, telecom, and technology verticals, among others, had been added to the com pany’s 450-person development team.

Even though the growth was astounding, this period of his life came to an end in 2007 when he made the decision to sell the business to a US-based organisation called Indecomm Global Services for $25 million. But it wasn’t at all what it appeared to be!

He had left the company though, he continued to be involved in organisational activities up until almost the end of 2009! And at the same time, he was getting ready for a significant undertak ing that would elevate him to new heights.

Firstcry-Inception

Supam had now become a father during his time with Brainvi sa, and his job required him to travel frequently to the United States and Europe. Because he could trust the quality of prod ucts available abroad and because many of them weren’t read ily available locally, he used to bring back a large number of items for his new-born daughter.

After leaving Brainvisa, he started looking for products for his daughter, but he was unable to find any of them. At that point, he realised there was a significant supply-demand gap in the domestic market for brands geared toward children, including many international brands. Further research revealed that 95% of sales in the baby and children’s mar ket in India were made offline and that the sector had a turnover of approximately Rs.50,000 Cr.

The market remained incredibly disorganised, and cus tomers couldn’t even easily access top-tier brands, let

alone variety and high-quality goods, despite the fact that the standard of living and spending power for children’s clothing had significantly increased over the years with better brand im age and quality.

He could now clearly see the concept. He wanted to develop a platform that would give parents simple access to high-quality baby and children’s products. He sought to offer a wide variety of top-notch products. With his model, he hoped to close the gap for Indian parents.

FirstCry-Foundation

After everything was ready, Supam founded BrainBees Solu tions with his friend Amitava Saha using seed money totaling Rs. 2.5 Cr. That they had collected from friends and personal funds. Firstcry.com was then launched in 2010 under the guid ance of BrainBees. FirstCry was founded in 2010 and began con ducting business using an inventory management system.

For the massive stock management, there were four storehouses operating in Pune, Delhi, Bangalore, and Kolkata. Profits were at an all-time high, topping out at about Rs. 100 crores annually.

FirstCry-Growth

In 2014, Retailers started listing their products on FirstCry and could sell them online. There were 600 nationalised and inter national brands working with FirstCry on the project. FirstCry’s first internal brands, BabyHug and CuteWalk were launched in 2014, which were created specifically for clothing, and for foot wear respectively.

In 2015, the company participated in a network of 6,000 hos pitals and gave new mothers FirstCry motherhood boxes. As a matter of fact, this was an excellent sales tactic. In this way, FirstCry was happily received by more than 70,000 parents. To day, Firstcry has grown to become Asia’s largest online retailer of goods for kids, expectant mothers, new-borns, and kids after acquiring Mahindra’s baby project BabyOye in 2016.

Over 1200 people work for FirstCry as staff members. The com pany has received financial support in six rounds, with current sales estimated to be around $65 million. Firstcry has become India’s largest community for parents and has 20 million fami lies as members. It also has more than 2,000 000 products and 5800 brands.

Personal Life: Supam Maheshwari lives in Pune with his wife and daughter.

Awards and Honours

• FirstCry received the “Most Popular Online Site” honour at the Delhi-based Child Awards ceremony (2013)

• Xpressbee Logistics Service Provid er was also co-founded by him.

LUTHRA GROUP

Embracing the Concept of a Circular Economy to Promote Sustainability with Girish Luthra at Helm

Puja Bhardwaj | Innovative Zone

Girish Luthra, Chairman of Luthra Group of Companies, is a veteran, visionary and instrumental in steering the circular economy. A pioneer in promoting sustainability through the environment infrastructure space.

Girish is a leading industrialist with 40+ years of experience spanning across various businesses, and has significant contribution towards self-sustainability, Decarbonisation, and reduction in GHG emission across India. His keen understanding and interest in the field of the circular economy have allowed him to achieve success in the field of Environment Sustainability.

Over the years, he has been “who’swho” in several National & International Delegations, as an eminent contributor on hazardous waste management and industrial wastewater recycling.

He is among those who relentlessly strive in raising the quality bar, pushing boundaries and springing up with innovative ways to progress the professional endeavours.

His strong desire to contribute to the environment and society by being a sustainable solution provider and contributing to the circular economy pushed him to take charge of Luthra Group of Companies as a Chairman and Managing Director. He is influenced by the ideology of Jamshedji Tata, Warren Buffet and Dhirubhai Ambani.

Girish Luthra Chairman

Girish is selflessly engaged to bridge the enormous gap in waste management in the country. Towards this initiative, Luthra group has transitioned into a well-diversified and comprehensive solution provider in the environmental infrastructure business promoting circular economy with the core value proposition on 3R’s, i.e., Reduce, Reuse and Recycle.

Luthra Group’s journey started four decades back from a pre-dominant textile industry. In the last two decades, the group has matured itself into the environment sustainability segment.

Today, Group has grown to a 1500-member family, 11 full-fledged offices, and 5 divisions, spread across Pan-India as a specialist in hazardous waste and clean water.

LUTHRA GROUP – PROMOTING SUSTAINABILITY THROUGH CIRCULAR ECONOMY

Luthra Group, since its inception in the year 1953 in the textile segment, and in the last two decades, has grown steadily and has acquired a commanding position in Industrial Hazardous and Non-Hazardous Waste Recycling through Pre-Processing, Industrial Wastewater Recycling through CETP- ZLD facilities and successfully developing of sustainable Eco Textile Parks.

As part of the “Swachh Bharat Mission,” the group has engaged itself in producing Sustainable Alternate Fuel (SAF) from Municipal solid waste. The SAF will commence its operation in the third quarter of FY 22.

DEALING WITH THE UNPRECEDENTED PANDEMIC

During the pandemic, the company had to go through numerous challenges – namely:

1. Supply chain management,

2. Demand crunch from customers, and

3. Special government permits

Despite these challenges, Team Luthra managed and ensured consistent growth. The team continued providing seamless and continuous services

DIFFERENTIATING FACTORS

Here

• Culture of Talent and leadership development

• Notable and Valuable accreditations and accolades from professional bodies.

SAVOURING UNIQUE MILESTONES

Being the first company in the private sector to start “hazardous waste to fuel” in India, is one of the most significant achievements. Besides, Luthra Group has reached numerous other milestones throughout the journey, –

• Saving 11,28,000 tons of GHG emissions,

• Saving 5,64,000 tons of Fossil fuels

• Reusing 8,61,000 Tons of Waste

• Saving 215,000 KL Fresh Water

WHAT’S NEXT?

In the future, Girish feels: Miles to go before I sleep – Robert Frost

WORDS OF WISDOM

IMPLEMENTATION OF INNOVATIVE

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– Girish Luthra

There is an immense potential, and we are on our path to achieve it. With the increasing emphasis on circular economy in coming times, we have a lot to contribute to mother earth,

Unleash your inner potential to a greater height and empower each other for a sustainable tomorrow.

to Stay Healthy in SUMMERS

MEDIIMPACT HEALTHCARE

Innovation is in the air and we are back with some of the most innovative organizations that are making a difference in the world, recognizing our responsibility of being an eminent media house. Mediimpact Healthcare has been recognized to be one of the most promising and innovative companies that strive for excellence. It is a Bangalore- based company that aspires for shaping a better future in the Healthcare space. Since its inception, it has believed in pursuing business operations via innovation and technology. To get to know more about the company, we sat down with the leadership panel of the venture- Bharatheesha P.L, Co-Founder & CEO, S.Srinivasa Murthy, Co-Founder & COO and Mohammed Ali Jinnah, Director & CGO. They happened to unveil several aspects of their intuitive venture and provided us with some ‘food for thought’ to ponder over.

Based on years of extensive experience in the industry, the company has assembled a group of highly motivated professionals who are into making an impact across the world.

Medpass is its most recent and innovative product that is taking the targeted segment by storm. It is said to be India’s exclusive Health Mobile Wallet app dedicated to usage across healthcare and wellness providers. The business objective is clear- to enhance access to quality healthcare by providing the right information to make the healthcare more affordable by incorporating appropriate financial incentives- be it discounts/cashbacks, emergency and Medical Loans.

THE VISION STATEMENT

The adamant vision has significantly been focused on improving health outcomes for the customers by bringing all the healthcare services under a single platform. Medpass is a result of such an exclusive vision where customers could be benefited from exemplary healthcare services that aim to facilitate emergency medical loans where one gets a discount/cashback without having to ask any service provider. Their emergency medical loan is like a boon to those in need of urgent monetary help where the sum is received within 48 hours after the approval of the application. All of this over a single platform!

THE USPS

A few of the postulates that make Medpass the ultimate healthcare assistant application have been mentioned below-

• Medpass is India’s only health digital wallet

• Money saving partner

• A true caretaker

• Healthcare facilitator

• Quality Healthcare Service Provider Aggregator

• Mind Blowing cashback offers

• Reliable health-fintech company

The app is an AI-enabled innovation that alerts for services as per the AI-based Algorithm predicting the kind of health issues that might occur by prolonged use of medicine as per one’s medicine usage pattern. As a healthfintech venture, the company has created a unique model to keep a check on the health of individuals without reaching out to doctors or hospitals.

A creative health-fintech venture striving for a difference…

Bharatheesha P.L Co-Founder & CEO

Kajal Dobhal | Innovative Zone

QUALITY CHECK IS UNDER THE RADAR

No matter what, the company has been ensuring exceptional quality of its product and the platform undergoes a series of quality checks to prevent any sort of error possibility. Ensuring the users with the right kind of information is the foremost motive and enabling onsite support to its users. Providing an end-toend process via customer journey, ratings and feedback over the Google Play Store, the application has made a huge impact across the targeted audience. So far, their customers have rated them 4.9/5 in the Google Play Store which is quite an effective rating. Today, at a global scaling rate, Medpass has established itself as one of the most influential healthcare tech startups that is known to have high potential to transform the way healthcare functions across the globe.

SIGNIFICANCE OF R&D

The emergence of Medpass has been a sheer outcome of incessant R&D performed by team Mediimpact Healthcare. They happened to realize that R&D is simply focusing on AI/ML to be at the forefront of business operations across the healthcare industry in the upcoming years. Their fondness for R&D was not only restricted to this area. After Medpass, they happened to develop AI tools to detect early diseases based on the medical data and overall medical history of the patients. Afterwards, they developed specialized AI/ML tools to ensure customized insurance for their respective users. For each and every offer that they made, R&D has been helping them extraordinarily to make a difference in their space.

India currently moving into Digital technology innovation including thepayments /food deliv ery/transport and now healthcare and we are happythat we are also part of creating a digi tal revolution across the country. The Medpass management team has vast experience. They will bring it to the table in the field of Health care /insurance/ semiconductor industry and we have clearly defined our goals and we are working for the same, stated the leadership panel at Mediimpact Healthcare.

WHAT’S UP FOR THE FUTURE?

The company strives to bring the best possible healthcare solutions to the common people, retaining them, and nurturing their environment while innovating at the same time. They are forging ahead with unity to create great value for their end customers with their innovative offerings. For the future, the target is to develop better and more inclusive healthcare solutions that could just provide maximum value to the end-users.

THE PEARLS OF WISDOM BY THE LUMINARIES

Write your dreams on the wall and dream big and work hard, there is nosubstitute for hard work, believe yourself & your vision and be positive always. Don’t expect others to change the system, you start working to change the system

S.Srinivasa Murthy Co-Founder & COO

Mohammed Ali Jinnah Director & CGO

It allows merchants the power to select and utilise whatever payment gateway they wish, as long as it suits their risk appetite. By delivering a single API technological solution to merchants across the country, Payomatic envisions a transformation in the payment business in India. They aim to lend a helpful hand to merchants looking for worldwide solutions as they expand. The mission is to assist in the global expansion of Indian Payment Standards.

COMPANY OVERVIEW

Payomatix is the only platform in India that allows businesses to integrate multiple PSPs under single API integration for domestic and international payment processing. They also provide clients with multiple valueadded services like:

• Virtual accounts, which allow merchants to accept payments in multiple currencies from their international clients in Europe without any hassle of multiple paper works

• Chargeback Protection Programs

• Assistance in company registration globally

Bringing The Innovation In Payment Experience To India

We understand what it takes to start a business: enthusiasm for innovation, a problem-solving mindset, dependable resources, and, most importantly, a fantastic team. Fortunately, we have everything we need to provide a simple and painless payment experience.

Payomatix is utilising innovative payment gateway features to help merchants expand their company and enhance their convenience. The company will develop a unique payment solution for its merchants that will contain a single API with integrations for all payment gateways, allowing merchants to spend less time switching and generate more profit.

The adventure began fifteen years ago when the founder, Ruchi Rathor, made the choice to enter the payments industry with the goal of revolutionising the payments infrastructure. Since that first leap of faith, the team has launched a number of payment processing companies around the world, collaborating with global industry giants such as Wirecard, Paysafe, Elavon, and Nuvi, among others.

We’re all over the world, from Latin America to Africa, Europe to Asia, and we’re continually exploring new ways to make payments as quick and easy as possible. We concluded it was the right time to enter India after building and securing our global presence, with the Indian payment ecosystem emerging and growing at a rapid rate. Our mission is to revolutionise the Indian payment industry by providing a simple and intuitive platform to every business owner in the country, thereby empowering online transactions.

Ruchi Rathor, Founder, CEO & Investor, Payomatix Technologies Pvt Ltd

Kirti Anand | Innovative Zone

It now boasts a wide range of service providers from many industries. The level of quality you guarantee for your partners and clients, in their opinion, is one element that can set you apart from the competition. In this regard, Payomatix as a company adopts a 360-degree strategy in which they investigate the client’s demands and offer a solution in line with those needs.

Their extensive knowledge gained over more than a decade has helped the organisation recognise the critical value of consistency. Clients look for consistency from you. It’s vital to consistently provide service at the same level or greater rather than just providing good service the first time.

The Founder believes that taking excellent care of your staff is the hardest and most crucial stage in this process. Making the employees realise their value as an asset to the organisation is the greatest way to ensure that the clients are also well taken care of.

APPROACH TO MARKETING

Payomatix has a variety of competitive advantages in the market, including expertise in the field, a broad partner network, ready software and competent technology, the booming Indian economy, and a lack of competitive businesses in India.

Although words can be utilised to convey material and messaging, how those words are received by your intended audience matters, and helps you stand out. Experiences like live events, interactive content, and more are great ways to offer unique material that cannot be copied. Increasing brand recognition and creating a pipeline of qualified leads that convert to sales are the goals of marketing.

While marketing its products and services, Payomatrix employs the following strategies:

KNOW YOUR AUDIENCE

It’s critical to understand the target audience and the websites they frequent. For instance, if trying to offer a product or service to seniors, they concentrate their efforts on social media platforms where seniors are more likely to be found — Facebook and LinkedIn, for example.

EMPHASISE YOUR VALUE PROPOSITION

Things that set them apart from the competitors is their value offer. Additionally, it’s what encourages them to purchase from Payomatrix rather than another vendor. To draw in new clients and keep the current ones satisfied with their purchases, they always make sure that their value offer is simple and easy to comprehend. The team stay focused on singular goals and objectives

Their method of marketing focuses on attracting not just more clients but also more lucrative ones. All of the efforts are focused on achieving that goal, regardless of whether it expands the clientele or increases customer retention rates, one of the company’s objectives is to raise revenue by $10 million next year.

MILESTONES AND ACHIEVEMENTS

Payomatix has successfully designed a product which is one of its kind and a pilot project in India with its unique features.

As a technical partner they have achieved the highest level of problem-solving features and multiple services for merchants which fill the major gaps, a challenge in today’s world faced by merchants in their running business. Some of the company’s achievements are:

• Have successfully associated with multiple banks and PSPs across India with a short span

• Huge pipeline of Indian merchants who are interested in integrating their services as it’s a onestop-shop with multiple services

• Huge potential outreach for their banking partners with zero merchants acquisition cost

• Have successfully filled the gaps for merchants to connect with the international market which was not possible till date

• Keep updating their system and services as per the merchant’s needs

PARTING WORDS

Passion is a powerful force. If you’re passionate about something, you’ll do it no matter what the outcome may be.

Whether an individual is considering starting a small business or changing career paths, passion must be factored into the equation. While strong values, talent, intellect, persistence and luck contribute to success, following your passion can make the biggest difference. Passion is not enough on its own; obviously, it needs to be combined with other factors such as talent, persistence and luck. However, passion helps inspire people to work hard towards achieving their goals and can make them feel more fulfilled when they achieve them. Steve Jobs believed in the power of passion and claimed that his passion for his work made all the difference. He once said: “The only way to do great work is to love what you do.”Warren Buffett, known as “the Oracle of Omaha” and one of the most widely known investors in the world, has said that there is more to success than money. In fact, he believes that people should follow their hearts when it comes to choosing their careers because they’ll be happier doing what they love rather than making lots of money doing something they don’t care about at all.

Want to Find the Right Recruitment Agency?

Follow these 5 tips -

The need for a recruitment agency is growing day by day. Their work is to find the right candidate in the shortest time in which they own a mastery- as they possess intense experience in this field. This kind of agency gets paid by different employers for whom they search the right candidates to fill the vacant job positions in their companies. The agency is specialized in it so it becomes easy for employers to get highly qualified candidates with appropriate skills that fit their expectations. A recruitment agency here works like a bridge that helps to connect the employers with the employees.

DO RESEARCH

Doing research before making any decision to choose any recruitment agency is the first and most important step. Research allows you to find an agency that facilitates stability with you so your candidates don’t have to deal with someone new every time they meet. When you perform research you get to know about their staff and can see who is the top recruiter and how is their account manager tenure looks like. It is impossible to make a deal with someone who can’t show stability; hence, you should keep it into consideration. This is one of the 5 simple tips for choosing the right recruitment agency.

INTERVIEW THE RECRUITMENT AGENCY

This is one of the necessary steps as it helps yo u to choose the right recruitment agency with whom you will be comfortable which fits your criteria. Taking an interview also lets you know that the agency you are hiring is capable to provide you with the candidates that you are looking for. Take the interview of the agency just like an interview with the candidates by asking some questions like do they already have candidates, how much time they take to find the right candidates. This will give you the idea of the capability of the agency they can meet your needs or not. This is another one of the 5 simple tips for choosing the right recruitment agency.

DISCUSS STRATEGY AND EXPECTATIONS

Here, you will ask your recruitment agency about their candidates hiring strategies and techniques. Some of the agencies used pre-screening tests to know that the candidates are as skilled as they claim to be, giving you an insight into their candidate recruitment process. It is the better choice to talk about your expectations from them like how many candidates

you want, how much time, the quality you are looking for in the candidate- are the tools that help you to make the right choice of the recruitment agency you want. This is one of the 5 simple tips for choosing the right recruitment agency.

CHECK THE EXPERIENCE OF THE RECRUITER

In this process , you will get to know how much experience the agency has in bringing the right candidates for you. By checking the testimonials, feedback given by clients with whom they are working gives you an estimation of how long they are doing this business. You can also compare the quality of their work with the best agency so you can select the best recruiter. The agency with many years of experience is so much better in comparison to the new one as the work experience is counted by the time they delivered in this field. This is one of the 5 simple tips for choosing the right recruitment agency.

MAKE SURE SERVICES ARE UNDER YOUR BUDGET

Keeping your budget under consideration before dealing with or hiring any recruitment agency is the smart choice. As there are both types of agencies- the one who brought you many candidates but is out of your budget and the other who also brought almost the same number of candidates and also falls within your budget expectations. The first one is not a good choice for you if your budget is low as it only puts pressure on your shoulder to fulfil their fee demands that will be a waste of time too. Therefore, it is better to choose your best wisely. This is the last one of our 5 simple tips for choosing the right recruitment agency.

-recruitment agency

The prime role of such agencies is to focus on serving the clients- in case, no candidate is hired then no fee is charged for zero outcomes. Such agencies are seasoned players in this sector as their contacts are with both- employers as well as applicants. So, reach out to such service providers who will give you valuable insights and life-changing advice.

Zulfikar Founder & CEO

BRINGING MORE JOY THROUGH YOUR SENSES

Innovators

have the superpower to look beyond what is established and introduce new ideas, methods, or products to the world. Fintech and Digital Banking leader Vivek Dubey is one such visionary and innovator. He specializes in FinTech and Artificial Intelligence (AI) and has four patent grants to his name. His work introduces innovative solutions to problems across different areas, including social work. Amusement parks worldwide have mastered the art of indulging the human senses. However, there is always room for improvement to make these experiences more immersive. Amusement parks stimulate the visitors’ senses of vision, hearing, and touch to engage them. Unfortunately, the entertainment industry, in general, has not been able to leverage scents and odors to reach their full potential.

In the past, movies like “Behind the Great Wall,” released in 1959, and “Scent of Mystery,” released in 1960, tried to establish a connection between motion picture, sound, and perfume. While the intent was good and the thought impressive and artistic, it missed precision in execution. The scents got released inside movie theaters, but their coordination with the scenes was not up to the mark. Vivek Dubey has worked on an idea that could solve this coordination issue and bring some scents back into the picture. It encompasses technology usage and approach, along with the process of execution. It combines Augmented Reality (AR), Virtual Reality (VR), the Internet of Things (IoT), Holographic Techniques, and AromaRama/Smell-O-Vision techniques with AI. Vivek named it “Interactive Digital Entertainment Ecosystem Autonomous” or “I-DEEA.” His patent I-DEEA has numerous use cases and could be a perfect fit for amusement parks.

I-DEEA involves an autonomous system that uses AI to process image cues and IoT sensors to receive signals and release scents and odors. The AI also captures the audience’s facial expressions and calculates their perfume acceptance levels. In addition, it utilizes Holographic Technique to create holographic images during specific moments when the audience shows maximum acceptance and appreciation to keep their enthusiasm at its peak. The setup also involves the use of olfactometers and neutralizers.

Amusement Parks, such as Disney World, Universal Studios, and Legoland, could greatly benefit from Vivek’s patented technology. Their adoption could transform the amusement park experience forever to bring about a new revolution in their industry, and the first movers could have an advantage. Amusement Parks have a lot of things going about in different sections. The scents could help evoke feelings, such as nostalgia, attract people to various zones, and enhance the experiences.

Speaking about his work I-DEEA, Vivek shared, “I feel businesses should not just replicate existing business models. It is no longer durable. Instead, they need to take some risks, challenge the usual ways of business

and make their offerings global and revolutionary. I have tried to achieve this with I-DEEA, and I hope it helps entertainment businesses leap into the future. In business, innovation means growth. It is an opportunity to stand out and stay ahead of others.”

Vivek’s I-DEEA also finds use cases in various other domains, including children’s movies and education. The scents add an extra dimension to entertainment and learning, attracting people, especially children, and resulting in the whole family’s involvement. Wellblended perfumes can also be used in mind-relaxing and rejuvenating movies, along with spiritual market music for better responses and to make the audiences feel happy and relaxed.

Outside of the entertainment industry, I-DEEA finds application in the perfume industry. Brands can get realtime public opinion on perfumes at new launches and stores. People’s reactions get recorded on cameras, and they can be later studied with the help of algorithms to capture the public sentiment. The technology can also be used alongside holographic techniques in advertising and political shows to evoke emotion and get better engagement. Vivek’s patents include PanCon Tech (Pandemic Control Technology), which is in the fields of epidemic detection and control. It involves using a new-age technology stack, including AI, IoT, Cloud, AR, Extended Reality, and Holographic technology redefining Buy Now Pay Later (BNPL) economy platform, another one of his works, is aimed at ensuring the financial inclusion of migrants. Made for financial institutions, his other patent is a system to predict regulatory penalties and provide an escalation mechanism.

Vivek has authored two books and written seven whitepapers and research papers in international SCOPUS journals. His book ‘The Journey of RegTech’ is among the top 20 best FinTech recommended books. In addition, Vivek is a recipient of the Distinguished Achievement Award by the South Asia Management Association in 2021 for his Fintech Innovations.

THE POWER OF MENTORSHIP ON YOUR ROAD TO PROGRESS

While many powerful and successful mentors haven’t exhibited all of these character traits, and the definition of a good leader can be quite ambiguous nowadays. Mentorship comes in many flavors in the present life. It never works unless or until a mentor bear in their mind a few common principles such as:-

Experience ensures a pool of wisdom Ideally, a mentor must be a person who has been in the channel and has the worldly experience to guide you and set you in the right direction. Technically, a Successful or Doyen Entrepreneur is an ideal mentor, as they will always help you to get comfortable with the industry ropes and hurdles. With the many battles fought, within the industry and the necessary attitude to screw around obstacles, their infinite wisdom is totally gained from years of vast experience, which makes them eminently suitable for the role of a Mentor in the society. So whether it be scaling, merging, or operational guidance, you need to have a battle-ready veteran who has mastered the art of corporate diplomacy and warfare.

Pillar of positivity and support - Communication It is easy for mentorship conversations to quickly devolve into rant sessions. Good mentors are the people that able to inculcate a positive thought process to help their mentees make the most of every situation – even the difficult ones that nobody has any control over. More importantly, mentors bespeak this positive thought process themselves and become the role models their mentees with their needs.

A large part of positive communication involves active listening. Therefore, leaders should establish a steady and flow of communication between themselves and their staff or team members. They can even make it happen through an open-door policy or regular conversations with workers. Other skills related to communication include:

• Active listening

• Articulating

• Business storytelling

• Clarity

• Explaining

• Expression

• Facilitating group conversations

• Nonverbal communication

• Presentation

• Public speaking

• Reading body language

• Reducing ambiguity

• Verbal communication

• Written communication

Reflective Empathy

Empathy is one of the key principle and important qualities in a mentor because finding someone who’s respectful is key, but so is finding someone who will give you some tough love when you need it for motivation. A good mentor knows how to deliver perfect feedback in a way that’s constructive, kind, and direct, and doesn’t shy away from being honest because they’re afraid of hurting your feelings.

What does this look like? Your mentor should be asking questions more often than simply telling you because harshness is sometimes necessary but in a positive outlook.

That curiosity is important for any mentee because “you want someone who can relate to you from your perspectives for better understanding. Oftentimes people try to impose their own beliefs or ways of approaching things on others, and this can be a good mentor’s downfall because imposing personal beliefs lead to the ruling. So be empathic and represent your point of view normally, not like imposing.

Benefits to the Mentor

Becoming a master or mentor to your team can enrich your life on a personal and professional level by helping you do the following:

• Build your leadership skills – Mentorship helps you to develop your ability to motivate and encourage others. This can also help you to become a better manager, employee, and team leader.

• Improve your communication skills – Every mentee may come from a different background or environment, the two of you sometimes may not “speak the same language.” This may force you to an effort in finding a way to communicate more effectively and efficiently by navigating your way through the mentoring relationship.

• Learn new perspectives – By working in the less experienced and from a different background, you can gain a fresh perspective on new things and learn a new way of thinking by your different mentees – those different ideas and perspectives can help in your work life as well as your personal life.

• Advance your career – Refining your mentorship skills can strengthen your on-the-job performance and experience, perhaps it will help you to get that promotion to higher management – or into management in the first place.

• Personal satisfaction – It will always be very personally fulfilling to get to know that you’ve directly contributed to someone’s growth and development which makes you personally satisfied. Seeing your mentee succeed as a result of your motivation input is a reward in itself.