Special Edition 2022 by Innovative Zone Magazine

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

Editor’sNote Fostering the business community with ‘galvanic’ leadership… New year’s eve is approaching and we all are pretty excited to welcome 2022 with high hopes. No doubt, filled with hassles, the year 2021 was quite an unusual year. There was a huge stress on the revenue stream during the first half of the year. However, we are beyond impressed looking at businesses that managed to thrive with strategy, innovation and leadership. By leveraging the power of senior roles and influence, many CEOs have driven business scalability even amid chaotic times. As we are heading towards the new year with hopes for a radiant future in our hearts, such inspiring leadership needs our sheer attention while hoping it will shape our community in a much-sophisticated manner. The CEOs featured in this exclusive issue have not only spotlighted the path of surging growth to their respective organisations but have also contributed to the global economy. Visionary is a word that I found most relatable to be mentioned in this editorial note after going through the stories featured in this exclusive issue. Driven by business dexterity, perseverant attitude and zealous attempts, the exemplary CEOs highlighted in this brand-new edition could be claimed to be the epitome of out-of-the-box mindset for sure. Our squad of dedicated individuals co-created this extraordinary issue in an attempt to be an influential narrator of the entrepreneurial buzz and recognize the leading figures with a steadfast determination to make a difference to the world. The exhilarating sagas of different prospering leaders featured here have a motivational capsule to offer you all. Pushing our boundaries in terms of content to make our magazine more and more intersectional, we have always tried to bring out the best in favour of our global readership. In view of this, the enlightening articles about the achievements of some phenomenal leaders will offer you suitable information as there is so much to explore and so much to ponder over. The Top 10 Leading CEOs to Watch in 2021- will assert the significance of relevance and excellence where the senior executives have been basking the glory of success with their thought leadership intuitiveness. And the impassioned fervour of the CEO of Sai Deepa Rock Drills- Sunil K Nuthakki, propelled us to highlight his vignette on the cover page. Being a global leader in the design, manufacture, and services of DTH hammers, DTH bits, Top Hammer tools, HDD, Rotatory, and Exploration drilling tools, Sai Deepa Group is making significant leaps under the auspices of the ‘influential leader’. Do read out his full story to dive into the pool of phenomenal business insights and unique perspectives and let us know your precious views on it. At last, I take off with a sense of gratitude for all the admiration and cognizance showered upon us by our global audience. We will be back with an exhilarating read soon, till then, keep us in the ‘know’ how we are doing via your precious feedbacks and be extra cautious for your physical as well as mental health for comprehensive growth in any pursuit.

Kajal Dobhal

Kajal@innovativezoneindia.com

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

TABLE OF

CONTENT

SUNIL NUTHAKKI

CEO, Sai Deepa Rock Drills Pvt. Ltd.

RANGARAO NUTHAKKI

Chairman, Sai Deepa Rock Drills Pvt. Ltd.

IN TALK WITH SUNIL K NUTHAKKI, the Persona Spearheading Sai Deepa to Provide Sustainable Solutions 6

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30 Pixon Energy Limited

Success Story The Success Story Of Sergey Brin.

Powering A Healthy And Sustainable Future

34 Technology

Lyo Florals Dr. Mahalakshmi V. Reddy: Redefining the entrepreneurial streak with her uniquely curated venture, Lyo Florals

How Technology Is Transforming Influencer Marketing

Revamping The Arena With Experience

Soumya Sengupta & Associates A ‘maverick leader’ venturing in the hospitality industry

H&R Johnson (India)

Indivirtus Healthcare Services

Innovation

Transmuting Different Industry Curve With Cost-Effective Consulting Solutions

DITCH your job work for YOURSELF

Nichem Solutions

Writtenlyhub

Building New Possibiliities For A Better Future

Redefining the start-up culture, one step at a time

Health

Lifestyle 5 Best Books Recommended By Entrepreneurs That Can Be Fruitful For You

Black foods Health benefits, why include this superfood in your diet

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Cover Story

SUNIL NUTHAKKI

CEO, Sai Deepa Rock Drills Pvt. Ltd.

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TOP 10 LEADING

CEO’s

TO WATCH IN 2022

In Talk with Sunil K Nuthakki, the Persona Spearheading Sai Deepa to Provide Sustainable Solutions

Puja Bhardwaj | Innovative Zone

nce, Steve Jobs said, “The people who are crazy enough to think they can change the world are the ones who do.” Emerging business leaders and CEOs have the vision to find what people are suffering from; how to resolve their problems. Mr Sunil kumar Nuthakki, an enthusiastic entrepreneur, a business leader, and the CEO of Sai Deepa Rock Drills Pvt. Ltd. comes from this school of thought. He brings with him profound expertise spanning seven years in the IT field as an Integration Specialist and has been the Chief Executive of Sai Deepa since 2013. He joined Sai Deepa Group in 2010 and prior to that, he was an integration consultant for various IT companies in USA & Canada. Sunil has an Engineering degree in computer sciences Sai Deepa is setting new benchmarks as a global leader in the design, manufacture, and services of DTH hammers, DTH bits, Top Hammer tools, HDD, Rotatory, and Exploration drilling tools. With its extensive range, the firm has become the ultimate source for your ROCK DRILLING solutions. Sunil Nuthakki is the man of the hour, leading this innovative solution with his father Rangarao Nuthakki, Chairman, Sai Deepa.

“

In the words of a leader who has impacted Sai Deepa in many roles and grown with the brand, “We export our products and purchase raw materials from various countries to attain the best quality products. Our industries are into supplying Drilling tools for Mining, Water Well Drilling, Construction, and Oil Well Drilling. Our goal is to go more global and expand into various countries including 3rd world countries.” 11

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The journey to ‘Top 10 Leading CEOs to Watch in 2022’ is filled with milestones Mr Sunil and his venture reached through like; Sai Deepa has been certified for 4 ISO standards i.e., 9001:2015, 14001:2015, 45001:2018, and 27001:2013. They are among very few companies across the world that has all the 4 standards and they are in line with their core values 1. Safety 2. Customer Success 3. Team Play 4. Environment Protection and 5. Information Security Also, Mr Sunil has been honoured with the Best Entrepreneur award by Telangana State in the year 2017. In a recent interview with Innovative Zone Magazine, Mr Sunil Nuthakki, the CEO of Sai Deepa Rock Drills speaks about the key aspects concerning his leadership and the company’s growth. Here are some excerpts…

INNOVATIVE ZONE: WHAT WAS THE INNER MOTIVATION THAT DROVE YOU TO BECOME A LEADER IN YOUR DOMAIN?

Mr Sunil: My father, Mr. Ranga Rao, Current MD/Chairman of the Sai Deepa Group was my motivation behind my joining the company. A lot of effort was put in before the inception of Sai Deepa Rock Drills. From 1996 to 2001, I witnessed the effort put in by our chairman to build a strong organization. This inspired me to become part of team Sai Deepa. Back then it was a 150 people company which got incorporated in 2001. We also had about 200 indirect employees. Today we have more than 1000 employees in the group & another 1000 indirect employment created in our extended family of vendors. We have set up 5 offices in the international markets and have our footprint across the globe. My journey began with a decision to travel beyond the borders and bring back my learnings from the international arena. A 2002 graduate, I worked for 8 years in various sectors as an Integration Analyst. Mostly worked on B2B and A2A integrations. I had the opportunity to work with companies like Mettler Toledo, Freddie Mac, Alticor, Amtrak, Bayer, etc., which vary in different industries.

INNOVATIVE ZONE: KINDLY GIVE US A BRIEF OVERVIEW OF THE INCEPTION STORY OF THE COMPANY.

Mr Sunil: In 1996, Deepa Rock Drills started as a small Heat Treatment Facility. We were vendors to the Drill Bit manufacturers. Our Chairman, a Metallurgist & very passionate on R&D conjured a great unit which started producing good results. The market was very happy with the company’s services. This was our beginning & we eventually became the manufacturers of Drill Bits used in the water well sector. When you deliver one good product, customers will surely want more. It is a good sign. In the next four years, we started making the next product, DTH Hammers. Decisions were taken to match the demand. Operations were streamlined, outsourcing began, and we started growing and in the year 2001, we started Sai Deepa Rock Drills Pvt. Ltd. To start with, Forging which was a very critical operation to our products was very cumbersome and was inconsistent with quality and material. There was a higher risk of material mix-up as well. This is when Sai Deepa planned Forgings for captive consumption and later made it a business vertical. Later, the majority of the operations were developed in-house to have better control on quality and to meet strict timelines. Establishing these 2 product lines only in one sector (Water Well) had its own disadvantages. It was a seasonal product & had limited scope. Going forward, Sai Deepa diversified into a lot of different product lines related to the Rock Drilling Industry. We have become a solution provider rather than a tool manufacturer. This made us work closely with our end-users. It opened endless opportunities to grow horizontally and vertically in different product lines and applications. Currently, Sai Deepa products cater to Water Well, Mining (Open Cast and Underground), Construction, and Oil & Gas. Tools relating to Down the Hole (DTH), Top Hammer(TH), Rock Breaker Tools, Anchoring Systems, Reaming Systems, Tri-Cone/ 12

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and the USA were started strategically, to make sure our entire range of products are available to different parts of the world. This makes our Motto Just Drill! Apt for our End Users.

INNOVATIVE ZONE: HOW DO YOU MAKE DECISIONS AMID UNPRECEDENTED CHALLENGES? DO YOU PERFORM A SWOT ANALYSIS FOR THE SAME?

Mr Sunil: Yes, we do a SWOT analysis, and try to understand the challenges beforehand and make sure we are ready for any challenge. The recent COVID 19 situation was an example of our preparedness to face Unprecedented Challenges. We have taken all the precautionary measures with our top-line managers in the forefront. And, we had ZERO Fatalities against the last wave of infection (Delta Variant) in Sai Deepa due to COVID.

Rotary bits, and Horizontal Directional Drilling (HDD) tools for related applications are currently being manufactured in the group along with the Forgings for captive consumption and also to various sectors including Equipment manufacturing and we will be stepping into Automobile industry soon.

INNOVATIVE ZONE: WHAT HAS BEEN THE MOST SATISFYING ASPECT OF BEING A LEADER?

Mr Sunil: The most satisfying aspect of being a leader is to face and resolve challenges. There is a new puzzle at every corner. Being a leader is all about making the decision in time and understanding the importance of making everyone around you a leader by making them responsible for their actions.

INNOVATIVE ZONE: PLEASE PROVIDE A BRIEF OUTLINE OF YOUR BUSINESS PORTFOLIO. WHAT ARE THE DIFFERENTIATING FACTORS OF YOUR COMPANY?

Mr Sunil: We are a Rock Drilling tool manufacturer based out of Hyderabad, India. We work with some of the top corporations in the Mining and Construction Industries. Some of our prestigious Indian clients include Vedanta Group, Reliance, Wipro, Navayuga, L&T, MEIL, SMS, etc., working for UCIL, HZL, HCL, and many more Tunneling projects and Irrigation Projects. We work closely with equipment manufacturers like Tata Hitachi, Hyundai, DAEMO, etc., We also work with many Global mining companies with our products available in around 50+ countries. Our tooling range, its availability, its quality, and the Overall Cost per meter are the differentiating factors of our company. Our offices in France, South Africa, Brazil, 13

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INNOVATIVE ZONE: HOW DOES R&D PLAY AN INTEGRAL ROLE IN YOUR COMPANY? PLEASE MENTION SOME MAJOR DEVELOPMENT OF YOUR R&D PRACTICE, IF ANY. Mr Sunil: R&D is very vital to our growth. Since the inception of Sai Deepa, R&D is the main process that has kept us on the edge and helped us reach this destination. Our investments in R&D helped us to compete in the global market along with the world’s top brands. One of our recent challenges was in Finland, where our products have to go head-on to a compressor with 500 PSI, which is very high compared to the regular compressors at 300 PSI. Such high pressures can tend to break the product. Our R&D team headed by our chairman has found a solution specific to the application. Our Director in France along with our distributor in Sweden has put in a lot of effort. They worked continuously on the field making developments & communicating back with the R&D team till the product escalated in performance. We have achieved great success so far and have gained a good market share. Similar successes have been achieved across the globe with various different applications.

INNOVATIVE ZONE: HOW DO YOU PERCEIVE TECHNOLOGY?

Mr Sunil: We do perceive technology as one of our key areas of focus & use some of the latest cutting-edge technologies in our product development process.

Our IT vertical continuously works towards our technology enhancements. Automation in different areas is currently in progress. We are gearing up to have all our processes to be made online. Industry 4.0 is the goal moving forward for the group. One of our latest incubator projects is on surface coatings by using Laser Cladding Technology for our captive use as well as a new Business Vertical. Our upcoming projects in the pipeline include a Vacuum Heat Treatment Plant and Electron Beam Welding Machine.

Rangarao Nuthakki Chairman

This being said, we are always on our toes to include the latest technologies into our products or our process, which can benefit our Customers and our Channel Partners.

INNOVATIVE ZONE: HOW DO YOU EVALUATE THE IMPACT SCALE OF YOUR BUSINESS VENTURE?

Mr Sunil: A few things critically impact our business. When there is any major work stoppage on an infrastructure or mining project due to an environmental or any other local issue, excavation comes to a halt. This brings a stoppage to the consumption of Rock Tools. India is a hub to infra projects and we are growing in double digits. Other factors like a steep rise in steel prices take a toll on our purchase. We are continuously trying to mitigate these fluctuations as much as possible.

INNOVATIVE ZONE: HOW DO YOU DEFINE SUCCESS?

Mr Sunil: For me, success is in the small steps that we take on a daily basis to achieve positive results. These are done to support the challenges faced by our customers and our channel partners. We strongly believe in Customer Success and team play.

INNOVATIVE ZONE: PLEASE SHARE ANY TOP TWO SKILLS THAT ARE CRUCIAL TO BEING A SUCCESSFUL LEADER.

Mr Sunil: Patience and Analysis. These are the two top skills I believe are crucial for my success. As a Second-Generation 14

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who would like to learn working on CNC Machines, for which Sai Deepa has sponsored a “3-axis Vertical Machining Center” (VMC).

INNOVATIVE ZONE: WHAT ARE YOUR PLANS FOR UPCOMING YEARS? WHERE DO YOU SEE YOURSELF AS A LEADER IN THE NEXT FIVE YEARS?

Mr Sunil: We plan to expand our base across the globe and would like to see ourselves as one of the Top 5 Rock Drilling tool manufacturers in the world. We have also planned a forward integration for our products by entering into Equipment manufacturing and also getting into Mining/Construction Contracts.

INNOVATIVE ZONE: KINDLY SHARE A FEW WORDS OF MOTIVATION FOR ASPIRING ENTREPRENEURS AND OUR READERS.

Mr Sunil: As an entrepreneur, it is critical to make decisions at the right time. There is no decision which is right or wrong. It is the effort and time you can put in to succeed. Not all decisions we make give the best results, but it is okay to fail sometimes. Whatever heights you reach, never stop learning. Keep your feet on the ground all the time. Never demand respect, earn it. One more point: not all wars are to be won. Strategic losing is very important to understand.

entrepreneur, it was really important that I had enough patience to understand the thought process of every channel partner. Following our chairman closely to understand the ideology and the intent behind the way we do business was very crucial to my success. Also, the kind of support we receive from him during critical decision-making is also key to the success of this organization.

There is no decision which is right or wrong, make decisions at the right time, followed by lots of effort you can put in to succeed. Not all decisions we make give the best results, but it is okay to fail sometimes. Continuous learning is very important. Whatever heights you reach, never stop learning. Keep your feet on the ground all the time. Never demand respect, earn it. One more point: not all wars are to be won. Strategic defeats are very important to understand.

INNOVATIVE ZONE: PLEASE SHARE YOUR VIEWS ON YOUR WORK CULTURE. WHAT ARE THE IMPORTANT TRAITS YOU ENSURE IN YOUR EMPLOYEES?

Mr Sunil: Work Culture is the key to the successful growth of an organization. At Sai Deepa, there is a lot of freedom for learning. Interested people are encouraged to learn across platforms. We encourage multitasking, healthy debate, knowledge sharing where required, easy access to top management, respecting the ideas of employees irrespective of their age/qualification are some of the best practices we use, to retain the culture in our organization.

INNOVATIVE ZONE: HOW DO YOU MOTIVATE YOUR TEAM AGAINST OBSTACLES AND RISKS?

Mr Sunil: Presently, various kinds of team-building activities are conducted on a regular basis. Many times, there are very high-risk opportunities that come along and we handle them as one team. By supporting our team members by giving them the confidence to move forward on such opportunities and if we fail, we learn our lesson.

INNOVATIVE ZONE: DO YOU PERFORM CSR ACTIVITIES? IF SO, SHARE IN DETAIL.

Mr Sunil: Yes, we do perform CSR activities. We usually do CSR in the health and education sector. One of our recent initiatives was in collaboration with IIT Hyderabad. Together we have developed a skill development program for people 15

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Success Story

The Success Story of

Sergey Brin : Google President & Co-Founder

I was lucky to be able to attend Stanford, and I was particularly interested in data mining, which entails analyzing vast volumes of data to uncover patterns and trends. SERGEY BRIN

American business magnate

Sergey Mikhaylovich Brin is a perfect example of the classic immigrant success story in world history, rising from modest beginnings in the Soviet Union to the pinnacle of greatest online success. Sergey Brin’s, Google’s cofounder, now on the board of directors and a majority shareholder of Alphabet Inc., net worth as of today is more than US $ 100 Billion.

Google President & Co-Founder that the west provides enough opportunities for himself and his children to realize their goals. As a result, he took a significant risk by deciding to relocate the family to the United States. He and his family immigrated to America, bringing one of the world’s most talented scientists with them.

Early Life and Family

He was born on August 21, 1973, into a strict soviet minority republic, where he spent his childhood. Brin’s father, Dr. Michael Brin, a mathematician who is now retired from the University of Maryland’s Department of Mathematics, wanted to be an astronomer but had to give up his dream due to the country’s anti-Semitic policies. Eugenia Brin, his mother, worked as a scientist at NASA’s Goddard Space Flight Center.

In May 2007, Sergey Brin married Anne Wojcicki. In 1996, she graduated from Yale University with a Bachelor of Science in Biology. Anne is the CEO and co-founder of 23andMe, a genomics company that was funded by Google in 2007 for $3.9 million. Before the wedding, the pair had known each other for about 8 years. Benji Wojin (a combination of “Wojcicki” and “Brin”), their son, was born in December 2008, and a daughter was born in early 2012. They divorced on August 28, 2013, and they are still legally married even though they no longer live together. According to a spokeswoman, Brin and Wojcicki are good friends and partners.

Brin’s father realized that his children’s future would be jeopardized if they lived in Russia. After attending a science show in Moscow, he discovered

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•

Academic Life SCHOOL YEARS

Sergey first went to the Mishkan Torah Hebrew School. Later, he was transferred to Paint Branch Montessori School in Adelphi, Maryland, for elementary school. Eleanor Roosevelt High School in Greenbelt, Maryland, was his alma mater. Brin showed great potential during his teen years in the United States, earning a Bachelor of Science degree in Computer Science and Mathematics from university. STANFORD UNIVERSITY He then went on to Stanford University to pursue a PhD, which he placed on hold when he established Google later in life. He wrote and co-wrote a variety of papers on methods for extracting knowledge from unstructured sources and retrieving information from vast collections of texts and scientific evidence. He also created tools to translate experimental work created with the TeX word processor into HTML format. He met Larry Page, a student who was “equally as irritating as himself” during that period. They were often at odds over definitions and theories, and they often took opposite sides in debates.

Their various ideas on knowledge rapidly gained traction, culminating in one of the most successful ventures in history. They were intellectual rivals but best friends, and their opposing views on knowledge quickly gained traction, resulting in one of the world’s most successful ventures. They started working on what would become one of the world’s most famous and informative websites in their dormitory. ENTREPRENEURIAL JOURNEY • 2019: In December 2019, Sergey Brin stepped down as President of Alphabet. •

2015: Brin and Page announced the establishment of “Alphabet” as a new parent company in August. Page was appointed the new company’s CEO. Google, Android, Chrome, Google+, and YouTube were all part of the business. Sergey Brin was the Director of Special Projects at Google X, the company’s secretive division that works on high-risk projects like Google Glass, airborne wind turbines, and smart contact lenses.

•

2005: Google Maps, a web mapping service co-founded by Jens Eilstrup Rasmussen and Lars Rasmussen, was launched by Brin and Page.

•

2004: With $85 per stock, Google joined the IPO market with its shares on NASDAQ (GOOG). The price per share rose to about $300 in 2005. A stock price reached $600 in 2007. Brin and Page became

•

billionaires after attracting more than $3 billion in cash for the venture. 2001: Sergey Brin was appointed to the role of President of Technology. In Japan, Brin and Page founded their first foreign office. 1999: Brin and Page were able to persuade two rival venture capital companies, Sequoia Capital and Kleiner Perkins Caufield & Byers, to finance Google, resulting in a $25 million investment. 1998: On September 15, the project was renamed Google. Brin was elevated to the position of President. 1996-1998: Brin and Page agreed to form a company out of their idea. The pair borrowed money from family and friends to buy servers and rent a popular garage in Menlo Park, California, similar to Apple’s and Amazon’s. The room was owned by Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube. Andy Bechtolsheim, a co-founder of Sun Microsystems, provided funding for this venture by writing a $100,000 check. 1996: For a few months, the pair worked on “Black Rub,” a search engine that ran on Stanford’s google.stanford.edu servers. 1995: During his Ph.D., Sergey Brin collaborated with Page on search engine algorithm studies.

AWARDS AND RECOGNITION • 2021: Secured 9th position in the Forbes list of “Billionaires 2021”. • 2009: Brin and Page were the 5th most powerful people in the world. • 2004: Brin and Page received Marconi Prize. • 2002: Brin and Page were named in the MIT technology review TR100 for being the top 100 investors. FINAL THOUGHTS

Sergey Brin’s tale exemplifies how scientific talent, imaginative exploration, bravery, experiments, and groundbreaking ideas can help people achieve the American dream.

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LYO FLORALS

DR. MAHALAKSHMI V. REDDY: Redefining the entrepreneurial streak with her uniquely curated venture, Lyo Florals Kajal Dobhal | Innovative Zone As a brainchild of Dr. Mahalakshmi V. Reddy- Lyo Florals is undoubtedly one of the most intuitive business ventures dedicated to the flower preservation industry. It offers people a wonderful opportunity to preserve their relishable memories attached to the flowers for a long period. The founding mother reveals that her passion for flowers was induced by her mother who used to decorate the home with colourful flowers everyday. Afterall, who doesn’t love flowers? Everybody wishes to cheer their surroundings with exquisite flower arrangements and share them with loved ones to express a special emotion. But the withering nature of flowers is a harsh phenomenon to cope with. Acknowledging this happening, she was inspired to extend the shelf-life of flowers used on special occasions and the result is Lyo Florals!

Dr. Mahalakshmi V. Reddy Founder & CEO

Driven by this new-fangled interest, she deeply studied - Lyophilization (freeze-drying). It is claimed to be a sophisticated method to preserve the natural beauty of flowers for prolonged times, where flowers, as well as the sentiments attached with those, are preserved using a floral freeze dryer. Fresh flowers are ensured with special treatments to prevent changes such as decaying or withering. This micro-business was begun as an initiative directed towards the ‘Go Green’ gift range where people can preserve their precious memories while impacting this society. WHEN RESEARCH TURNED INTO A BUSINESS IDEA… Lyo Florals actuated from incessant research that converted into a lucrative business idea, after Dr. Mahalakshmi retired from PJTSAU University- where she served for 35 years as an academician and scientist till April 2016. It was her persistent desire to chase her passion that propelled her to establish Lyo Lab a selffunded research facility, dedicating her surplus time, energy, acuity and competencies to turn her dream into a living reality. She learned enterprise management via an EDP where she adeptly dived into business intricacies. Though business management is a tedious and tough job to handle, she registered her company under MSME, GOI in November 2016. She accredits constant research as a major contributor to the progress that Lyo Florals has made so far. OUTSTANDING SUCCESS MANTRA Dr. Mahalakshmi unveiled two aspects that played a prominent role in thriving her own business-Skill in management of material and human resources. Seeking an effective way to handle the turmoil occurring in the business functioning is how one can make the way in the newer business avenues, she avidly believes. “Preservation of flowers is both Science and Art. Continuous updates on new development are crucial for scientific research. I continue to explore methodologies for a variety of exotic flowers and experiment with the artistic style of presenting products. Moreover, ensuring a compassionate approach while dealing with your workforce is a must to scale greater heights. A collaborative culture with an optimistic environment can do unimaginable benefits to any organisation and aspiring entrepreneurs must pay immense heed to it,” affirms the insightful luminary explaining the secret to her success.

NOTCHES ON THE BELT Within a short period, Lyo Florals has managed to make significant strides by crossing some major milestones and bagging multiple recognitions. This became possible under the auspices of Dr. Mahalakshmi who has been showered with several awards. Here, a few of the worthy mentions have been enlisted below• Dr. Mahalakshmi has been honoured by the National Institute of Small and Medium Entrepreneurs (NIMSME) as Best Start-up Entrepreneur in 2018. • Enlisted under the list of successful entrepreneurs released by ALEAP, India. • Women Entrepreneurs of India Magazine has featured her triumphs under the list of- Top 10 successful Entrepreneurs in Hyderabad in 2021. A GLANCE AT THE FUTURE ENDEAVOURS The visionary entrepreneur has aspired to promote flower preservation technology across India where she will explore new arenas of utilizing the botanical resources for healthier living. Most recently, she has put her sheer focus on finding edible flowers and acquiring knowledge onthe latest technicalities and applications to help people choose healthier food. Furthermore, she also wishes to mentor and guide the budding entrepreneurs with a steadfast passion for flowers, wanting to establish a successful venture. AN OVERWHELMING MEMO SHARED BY THE FOUNDER “Wholeheartedly, I appreciate women entrepreneurs who put efforts into financial independence. Choosing a unique business idea and strengthening knowledge and exposure to run the business efficiently should be the ultimate goal of every entrepreneur. Opting to grow slowly and systematically with minimum resources will reap success in the long run. Compare entrepreneurial roles to driving a car on rough roads. Keeping the car in condition and choosing the right direction will take you to your destination smoothly.”

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

H&R JOHNSON (INDIA)

Revamping the Arena with Experience Gulshan Parveen | Innovative Zone

&R Johnson is the pioneer of ceramic tiles in India- that has been providing top-notch products and exemplary services since 1958. Being a division of Prism Johnson Ltd., an integrated and wellestablished building and construction player in the industry, H&R Johnson has over the past six decades introduced innovative products to offer a complete package of solutions to its clientele.H&R Johnson carries a reputation of being the only entity in India to offer endto-end tiling solutions for every space and application, serviced through Johnson Tiles, Johnson Porselano, Johnson Marbonite, and Johnson Endura ranges. Johnson bathrooms offer a set of complete solutions in the bathrooms arena ranging from sanitary ware, faucets, accessories, and wellness products. Also, Johnson Marble & Quartz offers a wide range of products in engineered marble and quartz for various applications. Mr Sarat Chandak (ED & CEO) states that the company has always strived to keep ‘Innovation’ in all aspects of the business at the forefront. The organization’s mission, “Improving lifestyles of our customers by providing innovative products and services,”

SARAT CHANDAK ED & CEO

is strongly reflected in the pioneering innovations that include germ-free tiles & sanitary ware, solar reflective tiles, anti-static tiles, tactile for the visually impaired, and many more. The motto is also mirrored in the experience Centers set up across the country, which showcase the variety and available options for varied applications. Their manufacturing locations are strategically located enabling them to have speed and timely delivery services for clients.

EDGE OVER OTHERS

“If you continuously compete with others, you become bitter. But if you continuously compete with yourself, you become better,” and that’s exactly what H&R Johnson is doing by relentlessly working on its services to make it even better. At H&R Johnson, quality is a way of life, be it product or service, the company strives to deliver the best quality to its customers and consumers. The management team of the company keeps a strict vigil on every aspect of product quality and ensures stringent adherence norms. Moreover, stringent quality tests are carried out on inbound raw materials such as clays, minerals, chemicals, and pigments that are procured from the large network of vendors and suppliers- both from India and across the globe. Being the leader in the realm, H&R Johnson has a strong retail network of over a thousand dealers and more than 10, 000 sub-dealers- and the number is growing at a brisk pace every single day with a single sole objective to servicing clients across the length and breadth of the country. The company has also partnered and collaborated with almost all leading architects, designers, consultants, developers, and institutions across the country. Backed by a dedicated business development team,

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H&R Johnson stays closely connected with influencers for all kinds of projects. Some of the prestigious projects that H&R Johnson has been a part of include the Bengaluru, Calicut, Chennai, Cochin, Mumbai, and Hyderabad airports. In the automobile segment, the company has associated with Volkswagen, Skoda India, BMW, Honda, Hyundai, FIAT, and Mahindra, to name a few. In addition, it has been a part of many educational institutes like the Cambridge school in Delhi, DY Patil Medical College in Pune, Institute of hotel management, etc., and many healthcare institutes, including Apollo, AIIMS, Lilavati, etc. H&R Johnson’s team asserts to remain thankful and committed towards all clients and patrons, offering them innovative products that are not only aesthetically beautiful but stand equally strong in terms of durability and functionality.

DEVELOPMENT OF COMMUNITIES AND SOCIETY

The company believes that its responsibility is not just limited to providing the best quality products to the customers, but it also extends to the development of the society and communities around us. They have undertaken many CSR activities in the areas: • Infrastructure development, • Health & Hygiene • Availability of Clean Drinking Water • Education • Environmental Conservation • Vocational Skill & Livelihood development • Promotion of Sports • Social & Animal Welfare • Disaster Management

ACCOLADES TO BOAST OF

H&R Johnson’s dedication towards excellence has earned them numerous titles of recognition over the years, including ET’s Iconic Brands of India, ET’s Best Brand, the Golden Peacock Award for product innovation, The National Safety Council Award, 7th CSR India Award 2020 in environmental sustainability and the list is endless. These are just a few feathers in their hat.

GROWTH DRIVEN BY R&D

H&R Johnson has always been the first to adopt the latest emerging global technology combined with their in-house R&D and a multi-skilled team of designers. The R&D facilitates to have a foot firmly planted for the future and to be future set. H&R Johnson’s strategically located plants across the country are equipped with the latest state-of-theart machinery. Not only do they deploy the best technology practices that are adopted internationally, but are also ISO compliant with both 9001, 14001, and 450001 certifications as well as products that are ISI, Green Pro, and GRIHA certified.

Apart from these milestones, Johnson is an environmentally and socially conscious company that always strives to adhere to the principles of ‘Sustainability’. Johnson constantly endeavors to work on reducing environmentally damaging carbon emissions. On the input side, usage of alternative raw materials that reduce carbon emissions, reducing wastage by re-cycling of residual raw materials & wastewater, using rainwater harvesting techniques, and solar energy generation are some of the initiatives, which reinforce the organizations’ commitment towards ESG practices.

EMPLOYEES: THE X FACTOR

H&R Johnson always recognized its people as its key asset, and that is ubiquitously visible across the organization. An optimal blend of experienced and young-bred talent has always kept the company going and helped them to evolve as a leading integrated home-styling solutions company in India. The organization has always encouraged and has inspired its people to work in the cross-functional domain that brings in innovative thoughts and perspectives. The strong bond among the members of the Johnson family is reinforced through various activities which include training and proficiency building, cadre building, bonhomie thorough celebrations, and hand-holding to name a few.

CULMINATING WORDS

When our team asked Sarat to reveal the future endeavors of the company, he replied by saying, “The future is not always unknown if we consciously do right things at present. As a corporate and having led particularly the ceramic tile arena for decades, we see ourselves holding good ground and motivating the industry as a whole to perform well in terms of customer satisfaction.” In the future, the company wishes to see itself creating unique products and gearing up to work more closely with end clients.

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INDIVIRTUS HEALTHCARE SERVICES

Transmuting Different Industry Curve With Cost-Effective Consulting Solutions

Smita Kumar | Innovative Zone

ith an idea to provide cost-effective solutions to Healthcare, Insurance, Data Management, and Bookkeeping industries in a time-bound manner to maximize their efficiencies in its core competencies while helping them grow their business, the foundation stone of Indivirtus Healthcare was laid in the year 2018 as a CRO and diversified services provider. Indivirtus serves Pharmaceutical Companies, mainly engaged in manufacturing Pharmaceutical Drug Substances and Drug Products. It always follows and lives to its core values of Virtuousness, Character, Courage, Transparency and Truthfulness to earn the faith of its clients. Indivirtus has a highly experienced and dedicated team for complete documentation using high-end hardware and software to provide speedy solutions and data security.

Dr. Upendra K. Jain

Veena Kanwar

Chief Executive Officer

Managing Director

Inclined by clients’ needs and team’s visualization, Indivirtus mission is to facilitate the customers with quality outcomes and financial prudence by creating and nurturing a team of highly competent & innovative professionals and state of art technology to deliver complete satisfaction with precise finesse and excellence. Their vision is to be among the top ten globally competent consultants capable of providing timely and accurate solutions with the highest integrity, as well as to provide a challenging and growth-oriented environment to their team members so that they have a great sense of pride and achievement.

THE INCEPTION STORY

One fine day while sitting over a cup of tea at his last position as Director of Pharmacy College, they had a good discussion with the Managing Director and other teammates where they realized the huge potential of a growing market for Pharmacovigilance, Toxicological Risk Assessment and many other services for the pharmaceutical industry. That was the time the duo took a bold step 24

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Some of USPs or competitive advantages Indivirtus exercises over its competitors include:

• • • • • •

High quality solution at lower Prices Instant action on Customer Feedback Unique Strategy Level Make the Core Values Reflect Something New Emphasize on Unique Strengths Focus on Quality of Process

DYNAMIC LEADERSHIP Dr. Upendra K. Jain- CEO

The leading man behind Indivirtus, Dr. Upendra is designated as the CEO. In academics, he holds Masters’ in Pharmaceutical Chemistry, from where he got his first professional role in American Remedies, focused on promoting a range of third-generation medicinal products. Then, he pursued other opportunities at Tata Pharma, Emcure as Front-Line Manager marketing medicinal products. After spending about 15 years in marketing drug products, he saw another opportunity in Academia and worked for 12 years as Professor and then Principal at academia. He completed his doctorate in Pharmaceutical Chemistry and helped many students graduate and secure good respectable positions in the industry.

of quitting their leadership positions in their respective fields and started conceptualizing and incorporating Indivirtus Healthcare Services. They have all the high gratitude and thankfulness for the Almighty and their near and dear ones who stood by their decision with moral support.

DEALING WITH COVID-19 CRISIS

Indivirtus put a professional crisis management plan in place – one that addresses employee well-being, brand reputation, finance management, supply chain, and legal issues that the crisis might trigger. Here are five essential steps that the team took in the event of a business crisis:

Ms. Veena Kanwar- MD

• Prioritize employee well-being above all else • Communicated – promptly, clearly, and transparently • Kept expenses in check and created backups for budget deficits • Identified and repaired broken links in the supply chain • Prepared for the unexpected

Ms Veena Kanwar is another significant pillar of Indivirtus, leading the firm as MD. She did graduation which landed her to the first job as a human resource professional with a renowned pathological laboratory in Chandigarh. Thereafter, she worked with Punjab University where she coordinated for different projects awarded through sponsorships and those managed by students towards their continuing education program. Meanwhile, she did her Master’s in Arts and Public Administration (Dual Masters) and Bachelors in Education. Simultaneously she pursued a Master’s degree in Management Studies with majors in Human Resources and Finance.

INCLUSION OF THE TECHNOLOGICAL ADVANCEMENTS & SIGNIFICANCE OF R&D

There is a dedicated IT team to monitor possible online threats wherein IT team proactively ensures physical as well as network security. The facility is physically guarded by security professionals to prevent the entry of unauthorized individuals with any data capture devices. They ensure 100% compliance with the Health Insurance Portability and Accountability Act (HIPAA) of 1996, Data, software, hardware, and network in logratio ensures that information is exchanged in a secure manner. All the modifications made by each and every individual are logged to ensure foolproof checks and balances, thereby ensuring complete data security.

JEWELS IN THE CROWN & ROAD AHEAD • Recognized by Forbes India for “Promising Quality and Improving Economy” in July 2021 • Indivirtus has been rated as top 10 clinical trials service provider in 2021 – SwiftnLift Media and Tech LLP • Indivirtus is recognized as a costeffective service provider – Prime Insight • Indivirtus has been rated as the company of the year 2020 – CEO Insights • Indivirtus has been awarded by ISO 9001: 2015 certificate by Delano Assessment Pvt. Ltd • Indivirtus is planning to acquire Pharma manufacturing plant for Tablets, Capsules, and Injectables, setting up of a Formulation Development facility, and starting Business Offices in Europe, Australia, and the Middle East.

At Indivirtus, a team of researchers do the competitive research of the market, its products, services, and technologies offered to various clients through different channels. It helped Indivirtus improve its Productivity, Product Differentiation and gain benefits on Taxes for the expenses through R&D. The company developed its marketing and business strategies based on R&D outcomes for various Buyouts and Mergers.

AN EDGE OVER THE PEERS & THE COMPETITIVE ADVANTAGES

The optimum quality Indivirtus brings at affordable price, this is what makes this firm stand out in the industry. Dr. Upendra is spearheading the firm with his 15 years of marketing experience. Because of his excellent guidance, Indivirtus has extended its business offices in the USA, UK, and Canada in a short span of 3 years of inception, and has given another edge over its peers. 25

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ichem Solutions is a speciality products manufacturer that creates items for both industrial and public consumption. It develops non-toxic and environmentally friendly products for agriculture, drinking water purification, polymers, paints, home and personal care, disinfection, and consumer use. Nichem adheres to the ISO 9001:2015 Quality Management System Standard to assure a reliable standard. It has been providing unique solutions to the market for the past 25 years and is led by senior chemical industry specialists with over 100 years of combined experience. The firm focuses on merging science, understanding, and creativity to re-imagine, re-think, and reengineer what is necessary to improve people’s lives.

THE EARLY STAGES OF GROWTH

Nichem’s origins can be traced back to the 1990s when Mr. Rajan B Raje (Founder & CEO) was Willet International’s Indian Managing Representative. He was in Singapore when he met Mr. Shashi Shah, his previous partner. Mr. Shah persuaded Mr. Raje to start his own business, and Mr. Raje launched Advanced Agrotech, changing his career path. Mr. Raje has over 37 years of industry experience, with a track record of managing teams to succeed and a thorough understanding of business P&L. The partnership, however, was short-lived; in 2014, they separated due to ideological differences. After parting ways, Mr. Raje renamed it Nichem Solutions and welcomed a business philosopher and mentor, Prof VC Malshe (CTO) and his son Aniket Malshe (Director). Prof. Malshe heads the R&D of Nichem and is the mastermind behind its products. His vast experience in identifying real-world issues and inventing products to meet market demands has been a powerful catalyst. Aniket is in charge of marketing and finance, and he helps take prudent risks to build a strong team. He is a dedicated technologist with a strong interest in software development. Nichem recently embarked on a brand-building initiative, and Aniket is heading it to help the company look at this from a broader perspective.

RAJAN B RAJE CEO

NICHEM SOLUTIONS

BUILDING NEW POSSIBILIITIES FOR A BETTER FUTURE Indranil Roy | Innovative Zone Over the years, the trio has instilled professionalism, built infrastructures, and developed people’s skills. “Coming from a professional background, we’ve always wanted our company to be professional,” Mr. Raje explains. Nichem has a vast product portfolio with over 150 items. Its softwaredriven infrastructure and professionalism have aided in keeping up with the rapid speed of innovations. 26

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KEEPING THE EDGES SHARP

Technical expertise and lateral thinking have always been Nichem’s steppingstones. They have helped in diversifying its portfolio, fostering skill development and growing a strong footing in the global market. This aptitude is bolstered by an emphasis on the value of strengthening its edges. Since it deals in specialised products, technologies and chemicals, Nichem has a dedicated R&D centre and application lab for product development. Creating niche products has been its forte. Its compound technical expertise and strong network have catalysed new ideas of disruptive innovation. Nichem also has a dedicated Quality Control division to ensure an industrial-grade quality in products. The division coordinates with and R&D and others (Production, Purchase, Stores, Dispatch, Sales, and HR) to uphold an overall international quality and standard. The analytical model reflects the expertise Prof. Malshe brings to the table.

“We ensure to invest back 15% of the profit earned every year in strengthening our R&D & New Product development,” he avers. He was GM of R&D at Ion Exchange and retired as Head & Prof. of Paint Technology from ICT, Mumbai. He is a versatile scientist with strong reputation in Chemical Industry. Frankly, his innovative thinking powers the company’s competitive edges and makes them unique. With his expertise, Nichem always doesn’t have to develop new innovations. Instead, it modernizes existing technology to make them more effective and marketable. Even after 25 years, it has technology that aren’t copied.

TRUSTED BY STAKEHOLDERS

Despite being an MSME, Nichem has been vigilant in investing time and resources in upgrading itself and embraced new practices and systems for growth and financial discipline. Stating this, aligning with new trends has attracted an eminent base of stakeholders. It acknowledges the importance of everyone (suppliers, mentors/consultants, customers and employees) and treats their views and suggestions for organizational growth with respect. Working on this holistic approach, Nichem has made a sound presence amongst its customers. The Company primarily operates in the B2B segment and is associated with many national and international magnates such as Eureka Forbes, Hamilton Housewares, Cello Products, Bajaj, Godrej, Unilever, Dow Agro, Astec Lifesciences, S Amit & Co., etc. It has also worked with Research Scientists from reputed Agri Universities & Research Center pan India as well as in the US, Kenya, Canada, Sri Lanka, etc. Across all associations, it has ensured equal transparency, quality, technical support, problem solving and empathy, be it partners or customers. Its comprehensive model, along with an inventive, agile and passionate mindset, upholds its good faith amongst clients and trust in the speciality chemicals segment. Nichem also partners with large distributors to promote its products pan India and overseas. 27

UNBEATEN BY THE PANDEMIC

The COVID-19 inflicted a lot of damage to the industrial sector, but it didn’t stop Nichem. Because disinfectants are one of its product verticals, it operated flawlessly during the lockdown. Software systems aided its operations, ensuring that it was always in business with one of its verticals. Nichem designed a remarkable disinfection line that was in high demand from wholesalers in the U.S., Canada, the U.A.E., and Mexico. Mr. Raje joyfully says, “We achieved growth of roughly 30% year on year, with exports contributing 50%.” Nichem has moulded itself with time, which helped in developing unique disinfection technologies during the pandemic.

A COMMUNITY OF SKILLED PEOPLE

Although the world is still running from the inside, businesses have not decelerated. Instead, the period has pushed them to grow innovatively. In light of that, Nichem has embraced digitization as a means of expansion. It has invested in both online and offline ways to upskill its team. It also encourages their valuable suggestion to value their importance. The leaders work with consultants to nurture the team and identify future leaders. Aniket plays a critical role here; he encourages all to think big and chase dreams. Nichem has many people engaged for extensive periods, like Ms. Vaishali Hatkar, who handled its purchase stores and now heads its factory at Rabale. Ms. Rupali Hande oversees business development and all statutory compliances. Mr. Mr Rishikesh Choudhari, who manages R&D along with quality control. To keep its people engaged, the HR department conducts various celebrations like birthdays, festivals, Foundation Day, patriotism programmes, picnics, group dining, etc.

A PLAUSIBLE GROWTH WITH MORE TO COME

Mushrooming over the years, Nichem has achieved new heights and many prestigious accolades. In 2019, it was awarded the ‘Emerging Company Award’ by Indian Achievers Forum and ‘All India Export Excellence Award’ by The Federation of Indian Industries. In 2020, Nichem was bestowed upon the ‘Atmanirbhar Bharat Award’ by Indian Achievers Forum. Apart from this, it has bagged 6 Star SOP Product Awards in the last 3 consecutive years from the SIES School of Packaging, Navi Mumbai, in Innovative Packaging. These colourful feathers paved the way for new strides. Alongwith its brand-building activity, Nichem has launched a Home & Personal Care product line. Also, it plans to make its R&D facility an independent Profit Centre and reach a turnover of ₹ 100 Cr by 2026.

A MEMOIR OF WISDOM

“Do not do business to earn money, do it because you like it! Money will follow. In the process, be methodical, thoughtful, adopt professionalism, set up systems, and learn the financial discipline and value customers and employees. All these are not expenses but are investments to set up a good organization.” – Leadership Panel, Nichem Solutions INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

Health

Black foods Health benefits, why include this superfood in your diet Due to their numerous health advantages and attractive taste, brightly coloured vegetables and fruits have become an important part of our life. These colorful meals are good for you, as are striking black foods, which are high in anthocyanins, which are health-promoting pigments. The latest health foods in the Bay Area are black foods. They’re also a visually attractive treat. Black beans, black raspberries, black tea, black garlic, black pasta, sesame seeds, black pepper, and a plethora of other gorgeous black foods are just a few examples. You’re probably missing out on a lot if you’ve not already included them in your diet. In South Korea, there is a holiday dedicated to black cuisine. On April 14, Black Day, single women and men dress in black and eat black bean noodles in a tradition that began in the early 2000s as an antithesis to Valentine’s Day. Black coffee sales are also expected to increase. Always have a well-balanced diet that includes all food categories, as well as a variety of colours, nutrients, and flavors. Choose them in moderation and include them in your daily meal plan with the aid of a nutritionist.

k c a l B ce

This rice has a nutty flavor and may be used in a variety of dishes. It is grown in the Southeast Asian belt. This rice was once known in China as the Forbidden Rice because it was only available to royalty. Black rice is now grown in several areas of North East India. They’re high in lutein and zeaxanthin, both of which are healthy for your eyes. Because of their strong antioxidant and fiber content, they help to prevent cancer. They’re wonderful in puddings, stir-fries, risotto, porridge, noodles, and even kheer!

k c a l B Dal

For centuries, Indians have consumed black dal. They’re utilized to make gravies and mixed dal dishes. They’re high in fiber, iron, folate, and protein, and they’re also tasty. The protein content of mung bean or urad dal is higher than that of other legumes. It’s also high in dietary fiber, isoflavones, vitamin B complex, iron, copper, calcium, magnesium, zinc, potassium, and phosphorus, all of which have therapeutic properties.

The western impact on our eating patterns has brought a long list of healthy items with it. Olives are one of them, and they have a wide range of flavors. They may be used in salads, pasta, stir-fries, pickles, and beverages. The antioxidant nutrients in black olives assist to reduce cholesterol oxidation, which helps to avoid heart disease. Olives do include fat, but it’s the good type, monounsaturated fat, which has been shown to reduce the risk of atherosclerosis and raise good cholesterol.

k c a l B lives O

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k c a l B pes Gra

k c a l B lic Gar

k c a l B ns Bea

Black grapes are famous because of their sweet flavor and popular flavor. This seasonal fruit provides a slew of advantages. Lutein, also known as zeaxanthin, is found in black grapes and helps to prevent macular degeneration and retinal damage. Grapes contain resveratrol, which has anti-cancer properties as well as a significant protective effect on heart health by reducing LDL levels. This fruit’s proanthocyanidins are also beneficial to skin health. Salads, smoothies, jams, and even simple curd rice may all benefit from these grapes.

Black garlic contains less allicin than normal garlic, the chemical that offers regular garlic some of its health advantages. It contains a lot of amino acids, phytonutrients, and antioxidants. Antioxidants are higher in black garlic than in ordinary garlic. It’s just normal white garlic that’s been aged or fermented. It has a caramelized, savory richness to it that enhances the flavor of stir-fries, meat bakes, rice and noodles dishes, and soups. These have characteristics that protect us from cancer by preventing cell damage.

Beans are a nutritious powerhouse in general, but there are some distinctions. Black beans are high in calcium, copper, magnesium, manganese, phosphorus, and zinc, all of which aid in bone strength and structure development, maintenance, and support. Furthermore, black beans are low in sodium, which is helpful for blood pressure regulation, and they include fiber, folate, phytonutrients, potassium, and vitamin B6, all of which are beneficial to heart health.

Quercetin and saponins, which have anti-inflammatory and anti-cancer qualities, are also found in black beans. Their high fiber content can help with digestion and reduce the risk of colorectal cancer. Black beans may be used in salads, burritos, and other Mexican dishes, as well as soups and casseroles. 29

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Leading Solar Module

MANUFACTURING COMPANY in India

PIXON

ENERGY LIMITED

Powering A Healthy And Sustainable Future Indranil Roy | Innovative Zone

ndia is one of 10 countries in the world utterly passionate about solar energy. The increasing innovation and commercialization have resulted in a rising carbon footprint. And the country is working hard to transition to alternative energy sources such as wind and solar, with a goal of generating 175 GW of renewable energy by 2022. The growth, however, is mainly propelled by corporate enterprises and start-up endeavours that forecast a sustainable and healthy future for our country. PIXON Energy is a popular name in this pantheon. Managed and promoted under the banner of ‘The Marwadi Group’, PIXON Energy is a one-stopshop for all kinds of solar solutions, including solar modules, EVA films and associated EPC solutions.

Punit Mehta | Director

THE HUMBLE BEGININGS

It all began with a vision to contribute to the global environment and sustainability. Global climate change is becoming a concern. And as the world started adhering to the solar revolution, it became a great opportunity to introduce solar modules into the lives of people. This excited the mind of Mr. Sumit Mehta (Founder & Director) to create efficient solar modules with customized quality. With extensive experience in the renewable and environmental industries, he regarded this as a critical step in fostering the enhancement of the earth’s ecology as the solar shift approaches. After deep research and analysis, Sumit placed the founding stone of PIXON in 2019. In the following years, the company diversified its portfolio and became an integrated provider of solar solutions. With a vision to be a global leader in its segment, PIXON has already set landmarks and is consistently delivering efficient solar energy solutions to attain new heights.

A BROAD PICTURE OF PIXON

Located in the Industrial hub, Gujrat, PIXON manifests into solar products by delivering top-notch quality and tailored solutions. It has a versatile list of solar modules customized to surroundings and comes in 5 different types:

• • • • •

MONO-CRYSTALLINE PERC MODULES POLY-CRYSTALLINE MODULES POLY-CRYSTALLINE DCR MODULES POLY-CRYSTALLINE HALF-CUT CELL MODULES MONO-CRYSTALLINE PERC HALF-CUT CELL MODULES

These are forged in India using European technology and checked for efficiency in its in-house PV Module Test Lab. Also, it manufactures EVA films that keep out moisture and other gases and assist in electrical and optimal transmission. The products come with added engineering solutions for the installation and maintenance of projects. PIXON also develops EVA films that are extremely durable. While there are many players in the market, PIXON’s products are known for their niche features like conformable and flexible lamination, durable bonding strength with both glass and backsheet, excellent UV and damp-heat stability, very low shrinkage rate, high light transmission and suitability for

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crystalline, PERC and thin-film PV modules. PIXON is well-equipped with a state-of-theart turnkey manufacturing facility of 400MW capacity. The production capacity makes it standout amongst its peers and counts it amongst

‘The top 10 solar manufacturers of the Indian market.’ STAYING OPEN TO NEW POSSIBILITIES

As an innovation-driven company, PIXON keeps an open door to innovation, ideas and trends that can propel growth. Innovation is the keystone, and it’s important to foster creativity, whether it’s in infrastructure, work culture or processes. PIXON is a community of young talents and seasoned professionals who collaborate to carry out creative operations with sustainable innovations. The team stays open to new ideas to foster creativity in every aspect. The Company follows values of righteousness that keep it on track even when not monitored. Here, quality matters more than quantity. It regularly evaluates the quality and standard that it provides to clients. In addition, it has an advanced MES system that assists in data protection with stringent Quality Control Systems. It focuses on improvising and exploring new technologies to harness the full potential of solar energy.

A COMMUNITY OF DYNAMIC BRAINS

Driven by entrepreneurial ethos and values, PIXON strives to bring out the best in its employees. It has a holistic communication channel that ensures connectivity between all and fosters learning. It gives employees the opportunity to learn from situations, which helps in expanding their knowledge and business growth. PIXON wholeheartedly acknowledges the importance of healthy work culture. Its strong culture binds its employees with rules and regulations, ensuring it’s on the right track.

“A healthy work culture increases the productivity of the employees and ensures an up-scaling trajectory,” adds Sumit.

The Company doesn’t measure success by reaching goals or accomplishments. Instead, it’s the conduct and goodwill that matter. In other words, when the whole team collaborates to work and reach a common goal, it puts them on the path of success. Its multi-disciplinary team upholds its belief in growth with innovations. Apart from this, PIXON follows recreational approaches to keep its employees loyal and engaged. Their efforts are equally appreciated at every stage to boost their morale. Even more, excellent results and hard work are commemorated to motivate them to bring out their best every time.

MANY FEATHERS ON THE CAP

With a sophisticated portfolio, talented resources and leadership, PIXON is on a path to creating enormous waves. It has had quite an adventurous journey, surmounting the COVID-19 and still following a progressive trajectory. Sumit believes it’s important to understand the role one plays in a company’s success. It helps in surmounting challenges and achieving goals while making the task easier for the team. Following the same ideals, some of the prestigious awards it has won are: • • •

Frontrunner CleanTech by Go Global Awards Top 10 solar panel manufacturers by Industry Outlook Solar Company of the year: Module(Rising Star) by Solar Quarter

With time, PIXON seeks to incorporate resources that improves its creative angle, be it technology, talent or processes. Its team is committed to tech prosperity and is always scouring the market for new ideas and trends in order to reach its ultimate aim.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

TECHNOLOGY

HOW TECHNOLOGY IS

TRANSFORMING INFLUENCER

As people started spending more time on social media, it has transformed business marketing and promotional approaches. This has been possible because of advanced technology and easier access. Influencer marketing is now a tool widely acknowledged by startups, SMEs, and top-notch companies, and is proving successful in terms of growth and even sales.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

No matter where the individual is living, whether in an urban or remote area, they have smartphone and internet accessibility, which allows them to produce content without any supervision or investment. Best creativity gets recognition and followers. This is the reason there has been an increase in online content consumption and social media presence. As we say that the internet is accessible to any individual, it indicates that viewers are available on the internet too, meaning when content gets uploaded on the internet, the viewers like, share, and follow, if they like their work. According to datreportal.com, India has 624m internet users, which indicates how much influential marketing can be worth for their businesses. Businesses want to target those audiences. Additionally, the dedicated followers of an individual mean dedicated viewership. Basically, they help to grow the brand.

SOCIAL

New technical features in social media apps or the newer social media have allowed anyone to show talent or create content that gains massive internet traffic and attraction. Today, thousands of individuals post content on social media on a daily basis. Of these thousands, some have earned huge popularity and followers, basically, viewers call social media celebrities. In our terms, they are known as influencers. The created goes to:

AI INTEGRATED TOO

With the application of machine learning technology, businesses can easily access information regarding a particular influencer by extracting their analytical report, which involves geographical location, genuine followers, their reach, and more. The whole influencer campaign can be automatically led without any manual intervention. Many digital marketing companies are focusing on the campaign response predictions platform, it will allow a great virtual content posting platform to work on its own. Although this is in its very early stage.

MEDIA

UPGRADES

DATA ANALYTICS TOOLS

Data analytic tools have taken over the influencer marketing industry and digs deeper into the loophole present in the industry. These tools have helped to provide instant information about consumer behaviours and perceptions that act as a brownie point in the value chain. Data analytic tools that are necessary to businesses have proven to be a key in every influencer collaboration. Analyzing data sets deeper gives leverage to succeed in the market has perhaps become more important than ever. One of the benefits of getting access to data through a tech-based platform is the real-time information that helps the influencer to secure content and optimize their value in the market. Now, businesses can identify their campaign success beyond social media impressions.

INFLUENCER MANAGEMENT SYSTEMS There are highly developed systems that can help advertisers find the right and genuine influencers. These systems hold numerous pools of information about influencers and give outcomes based on a complex range of data points, which help advertisers get the best resources to lead their campaigns in a better way. These systems are AI-based, which perform content analysis on influencer’s posts. The major innovation in the technical field, including AI/ML and data analytics, have enhanced the influencer marketing industry. In 2020, this trend saw massive success and is set to grow multifarious. Today, companies have started investing more in social media marketing than traditional ones.

Social media users are continually evolving, while social media platform providers keep upgrading new features to enhance the reach and accessibility of the content that is uploaded on the platform.

User experience and design are the two major components repeatedly monitored and upgraded by the service provider. Additionally, with time, the primitive practice of managing influencer camping end to end manually is slowly giving way to a more automated and streamlined process.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

SOUMYA SENGUPTA & ASSOCIATES

A ‘maverick leader’ venturing in the hospitality industry Kajal Dobhal | Innovative Zone

“

I was immensely moved by the companionship and unity that even the business rivalry showcased during the unfavourable times. SMEs and even the industry giants were supporting each other to sustain the crisis, keeping profitmaking drive aside. I also contributed my part to the scenario and will keep supporting the business community in the best possible ways in future too. On that note, I have started this innovative business model,” asserts the leader.

SOUMYA SENGUPTA Founder

atchless service experience, discerning competencies and discreet leadership are the qualities that define Soumya Sengupta’s persona. After establishing a few of the successful ventures across the business community, he happened to come up with yet another business model that combines the segments of hospitality, leisure and business functions. The ‘pioneer’ is an adept hotel consultant who proves his fortes in hotels, resorts, clubs, lounges and cloud kitchens and owns a high-end and prominent sweet shop chain across Bangalore i.e BONGMOYRA. Soumya Sengupta & Associates is his new-fangled start-up that effectively collaborates with the clients allowing them to ideate, formulate and execute high-performing businesses. With this out-of-the-box approach, Soumya wanted to lend a helping hand to people associated with him in light of surviving the pandemic altogether. 36

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“

THE SERVICE PORTFOLIO AT A GLANCE

This is what makes him a visionary entrepreneur and a perfect fit for this neoteric edition highlighting some of the phenomenal entrepreneurs scaling heights across the business fraternity.

All the services proposed by his unique venture are committed to help hotel owners who have pipeline projects but have already been started or in the midst of completion. From managing their hotel functions or addressing the turnaround services to implementing proper systems and procedures while developing business strategies for enhanced financial performance. To offer you a scope of services we have enlisted the those as-

Soumya defines entrepreneurship as a vision to reach and fulfil the established goals rather than being a business minded individual who prioritizes value generation over human wellbeing.

•

“Entrepreneurship is all about the comprehensive growth of mankind that is driven by a humanitarian objective and insightful leadership. Businessmen are more profit-oriented professionals who establish revenue-model but entrepreneurs are target and process-oriented leaders who ensure dream-model for the overall growth,” enunciated the ‘kingpin’ of the business.

•

WHAT WAS THE STIMULUS?

Covid-19 crisis took a huge toll on the hospitality industry, punching almost every operation down.Here, Soumya Sengputa made his venture survive as well as navigated through the crisis effortlessly. Though the pandemic turned the revenue generation percent to as low as zero, his venture has now bounced back with full-swing with a notable growth. For this, he made a slight shift to the business model where Resotel Consultancy was transformed into Soumyo Sengupta & Associates that is proprietorship enterprise handling turnkey projects alongside consultancy. Now, the venture poses as project consultant, management consultant, and corporate management consultant where they offer a diverse range of services such as- conceptualized design, technical support services, interior design services, procurement, manpower planning and development, sales and marketing, organisation planning and set-up,and corporate services. All of these transformative steps were ensured to increase the overall turnover of his businesses and compensate for the enormous loss witnessed during the unprecedented scenario.

•

Moreover, he has come up with a few massive projects that will feed his entrepreneurial streak i.e two high-end hotels on turnkey basis, 12,500 sq. ft. lounge in Kolkata, and state-of-theart cloud kitchen in Guwahati. As this is the drive to recover from the setback to the business, he is supervising and steering every aspect of the business operations based on his years of experience and profound industry acumen. No doubt, his outstanding business capabilities and dedicated zeal backed with an altruistic zeal has been acknowledged by many big names- IRCTC and West Bengal Tourism Corporation (WBTC) have joined the clientele of Soumya Sengupta & Associates. Moreover, Soumya has taken a commendable initiative to organize - Culinary events of Eastern India- Montage 21- In one of the eminent hotel management institutions in India, as a payback to the society where students will get extensive exposure to learn about their domain from this gala event.

•

Conceptual Design – Technical and advisory support services accompanied by synchrony with the Architects and various consultants to deliver products that can match the Owners vision and budget. Technical Support Services – Here, review layout drawings of various hotel facilities, including the back house are included. The core objective is to develop a marketable and interactive end-product for customer-base with efficiency. Interior Design Support Services – In order to align the whole product identity with the interior design themes, concept and materials used, these services are impeccable. Here, an assertive consideration is offered to meet the budget while putting heavy emphasis on the lifespan of the product and property. Procurement – Sourcing and procuring a myriad of operating supplies and equipment to lend support in the hotel commences business for the naive hotel owners. The team ensures attentive planning that helps in effortless budget management. Manpower Planning and Development – The management, most of the time faces immense issues while performing human resource management. In the present backdrop, demand for skilled and experienced workers with an optimistic attitude is peaking swiftly. Here, what makes a difference is- good personnel policies with the right welfare and compensation schemes allow high productivity resulting in satisfied customers and low staff turnover. The company assists in various aspects of personnel function- interview, selection, recruitment, training, and development. Sales and Marketing – With profound knowledge of mainstream marketing for domestic and overseas audiences, the company relies on huge data of diverse networking in govt. and commercial accounts targeting meetings and outing groups and good networking with several travel and tour operators in the country. With this service, an effective business development strategy can be ideated, developed and executed for sales and marketing by the HR department. Organization Planning and Set Up – Planning and contingencies are integral parts of the pre-opening and opening of a Hotel. Here, the services involve a lot of details, policies formulation, operational methods, management set up, and most of all timing, implementation, and execution of plans to achieve the desired result. Corporate Services (turnaround services) – This is where we undertake to turn around distressed properties or abandoned projects wanting to restart. We normally do an operation and administrative audit to assess the project status. Thereon, we provide our workout proposals to turn around the businesses of the Hotel.

FUTURE OUTLOOKS Soumya Sengupta & Associates has been working exclusively on a variety of big projects in India as well as Dubai and Bhutan. Soon, these projects will be started at full-throttle to get ahead with the founder’s envisioned business expansion plan. Moreover, incessant efforts to ensure more global footprints is also on the Soumya’s bucket list. 37

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

Innovation

DITCH

your job work for YOURSELF

Does Boss’s sound make you feel uncomfortable? Or do you dream to work for yourself? In both situations, you have to think out of the box otherwise you could become unemployed. Also, in a crummy economy, where few jobs have left and people are fighting to get them. What I want to say that if you really want to secure employment or financial future, you have to start a small company. I know our society has taught us. Go to school work so hard then get a degree from college, you will get the job, and be ok. Well, it sounds like putting the question in formula and getting the result. But do you know? this old tradition is killing your creativity and your ability. if you really want to see yourself as a successful person, you need to work for yourself. You might know Tony Gaskins quote “if you don’t build your dream some will hire you to builds theirs.” Tony Gaskins

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

This is why I encourage you to be an entrepreneur to create jobs to keep a job. Working for someone else means you are a Robot that is made by humans to make life easier. And I am sure you don’t want a life like this. As you know that when the economy gets down, people get fired from the job. It sounds so horrible, isn’t it? you are the owner of your life why would you let other people ruin your life.

The more important thing, try to figure out potential patterns during this process. For example, you are launching a company like McDonald (you can see every corner in America or other countries.) how will you arrange the retail locations. So that your customer can buy your product easily. Apple company never make the phone. Uber doesn’t have a car. There are a lot of examples, I can show you. Here what I want to say, research about the company. is there any company out there that may value your idea?Which means, they can help you to build a product and all you have do is marketing or designing the products.

WHAT SHOULD I KNOW BEFORE STARTING A BUSINESS? Are you excited to create a company? if yes, then let’s talk more about the bossiness. We all know, to build a business it requires so many things such as time, energy priorities and many others. Also, you need some basic skills so that you can understand what is going on in the market. You need some research it ‘means, you have to figure out what kinds of problems you can solve. Starting a business means you are filling a gap. Let’s take the example of a company called uber.

During the process, you will learn a lot of things which college or school never teach you. You will know how realworld work and more than that. I would like to tell you the most famous quote. “Research is to see what everybody else has seen and to think what nobody else has taught.” Albert Szent-Gyorgyi

“In early time, we had to wait for a taxi. People used to call taxi agencies for booking. Also, they would not give good service. after uber, our life has become easier. Because we don’t need to wait for the taxi.” This was a very unique idea at the time. Now you should think first, then start the company. Now I am going to talk about three things which you need when you are starting a business. On the internet, you see very few articles. Now we are going to discuss them.

BUILD A PROTOTYPE AND DRAFT BUSINESS PLAN Suppose that you have a great business planning. But how can you sure your vision feasible or not. This is why you need prototyping. Prototyping is a very vital beginning step of business planning that allows us to test out the vision feasibility. A lot of people have a different opinion about prototyping. They think that it is for an outfit that makes physical products. It is true, but here I want to add one more thing that does for your future business. it can be a useful website that can be used to collect emails from interested clients. Prototyping means, taking business vision and making it real.

10 WAYS TO MAKE THE TIME, ENERGY AND PRIORITIES TO START A BUSINESS Let’s first thing to know what are the best ways to make priorities for the business. Because, we know that starting a business means, taking a giant step in the dark. Sometimes you feel scary, exciting, and confuse. However, it’s our responsibility to give the business top priorities. Otherwise, our business no longer survives.

Let’s talk about the draft business plan, it is also an essential step for launching a new business plan. What kind of business plan you are launching? it is totally up to you; it could be informal or formal. Whatsoever, it allows us to crystallize the core components of our business.

TALK IT OUT WITH TRUSTIES ALLIES When you think that your business idea has real potential. You have the first priority to discuss the idea with associates. In this way, you can refresh the idea and clear the vision. Try to find out those people who have gone through the path. It doesn’t matter he has the best achievement or big failure. Now you may little confuse about it. but think if you are talking with failure, they will tell the story about it. that means, you are not going to do the same mistake again, whathe did in the past. On the other hand, the successful business person can help you to modify your idea. Founder of “Wework” Adam Neumann, he writes a quote.

RAISE FUNDS It is one of the most important steps without the funds you are can’t even think to do business. So now you have to consider money. To start a business, we need to arrange money. So how would you like to fund the new business plan? However, you can start a business with very little money like bootstrap. This business was developed with no or very little money. It depends upon you what is your business strategy? You could find funding in a different way such as: • You can take lone from Bank or go for SBA (Small Business Administration), it allows you to pay back with interest. • Many new companies approach outside investors who like to invest money in exchange for a stake in the new enterprise’s revenue. • You can use crowdfunding like Kickstarter, in this way you can collect micro-donation to grow business.

“People are the most important thing. Business model and product will follow if you have the right people.” Adam Neumann RESEARCH THE MARKET After developing the business core idea, you need to research what you are going to offer to the customer. Because your idea could be unique or it may not. If your idea already exists in the market. How can you deal with it? first ask yourself, what can do differently than others. As you can see there are a lot of telecom companies out there. Why all companies are surviving because they are providing different features.

Now, you have a question that how to make time to start the business. Because you are already working somewhere and don’t want to mess up with it. well, here I am going to give four tips that will help you to start the business.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

in a very different way like, you can ask your husband or wife. Or You can ask your colleague to be part of it. again, my advice for everyone, do not think quickly that this man or woman can be my business partner. Otherwise, you won’t make time to start a business. I have read a lot of Robert T Kiyosaki books, here I want to share the quotes.

DIVIDE YOUR TIME I was reading an article about Elion Musk on independent. According to independent, his assistant divides the daily schedule into five slots. If you are organizing your schedule like this, you can keep the focus on time. Suppose that you have only 2 hours to think about the business plan, I would say give first priority. Ignore all those crape like chit chat and getting the side-track. In this way, you will have a very strict daily schedule and can focus on those things, what needs to get done.

“Finding business partners is key to success in anything: in business, in marriage especially, in investing.” Robert T Kiyosaki

You can use the Pomodoro technique to divide time. this technique has a huge impact on people. First, you need to prioritize daily tasks. Then, set the timer for 25 minutes. Always take a 5-minute break during the 25 minutes. After completing 100 minutes, you can take 20 minutes. In this way, you have to focus less and you do work very easily

USE YOUR WEEKENDS TO CREATE A BUSINESS PLAN I know you want to spend quality time with your family that is important for everyone. But you have to manage time like try to relax long hours on Friday night if you want to go dinner with your family. Make the night Friday schedule. I don’t want to say don’t spend time with family. What I want to say try to manage the time. wake up in the morning with new energy and excitement and spend full time on business plan wisely. Your weekend could be boon by the end of the day. Suppose that you are starting an internet business. If this entire weekend you are doing like creating content, posting blogs and ads and automating. that means, you only have a job to process the order and answer the question’s customer. Time management is one of the great skills if you have. You can do so anything you want.

DON’T WASTE TIME ON SOCIAL MEDIA People are getting abdicated by social media. Now you have to get away with it if you really want to make time for business. I know you want to see the news so that you can know what is going on in the market. Well, here you can do what I do. I have downloaded chrome extension news feed Eradicator. It prevents you from getting distracted. Also, if you have a useful website. Try to save the link so that when you get time, you can check them. Suppose that you have found some interesting business tips on the internet. You can take the screenshot and you can see wherever you want. Now you have to figure out, what is the best way you can make time to start the business.

FEEL ENERGETIC ALL THE TIME We have to follow the strategy very strictly, which means, it requires a big effort but without energy. You are not going to give any effort. So, make a healthy daily routine every day as much as possible. Always try to wake in the morning so that you will have time to do meditation. Mediation fills energy in the body. And you can think business plan very easily. Also, find some great speeches that help you stay motivated.

Now you might have a question that what if I am doing internet business. Well, you have to keep in mind this quote “Social media: don’t use it to impress people, use it to impact on people.”

FEW MORE WORDS I know the majority of people think that all this process super tough. How can we do that here I want to say without taking action you cannot do anything at all. a quote was written by Pablo Picasso.

GET BUSINESS PARTNER You can make time by getting a business partner. Having a business partner, you will have two benefits. First, it helps you to delegate some of the workloads to get the all task done. Second, your business partner will make you accountable by forcing you. Because your business partner will assume you to deliver as an equal. Now you may have a question how can I find a business partner. You can find a business partner

“Action is the foundation key to all success.” Pablo Picasso 40

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

THE WRITTENLYHUB STORY

Redefining the start-up culture, one step at a time

Shreelekha Singh

Chief Operating Officer

What started with a team of two college students in a dorm room has marvelously transitioned into a Next Gen startup in the last year. Driven by their passion to pursue something beyond the mainstream, Astha Verma and Saksham Gogia tapped into their creativity to write content for a few clients. But their small initiative quickly picked pace with more clients bringing a greater influx of work—ultimately, the team of two multiplied. Perhaps the most defining phase in the two co-founders’ journey was their stint in the corporate world. Working at a major MNC, both Astha and Saksham realized how a big shot enterprise restricts an individual to the 9-to-5 routine and reduces their personality to their designation. Geared with the idea of not limiting themselves to the corporate regime, the co-founders focused their efforts on scaling their team. This was when WrittenlyHub came to life.

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CREATING A ROBUST FOUNDATION

BUILDING A LIFELONG BOND

Ever since, flexibility has played an instrumental role in WrittenlyHub’s culture—symbolic of the company’s mission to deconstruct the 9-to-5 routine. The company offers every member the liberty to work at their own pace when they are at their productive best.

Right from the early days of the startup, the co-founders have emphasized the importance of building a close-knit team that functions like a family, and the company’s HR department has stood true to this goal in more ways than one—from hosting fun team meets every month to making watercooler banter every now and then. This friendly and youthful character is also reflected in HR’s communication within the team and to everyone approaching them.

From sourcing the best talent, taking interviews, and onboarding the new hires, to documenting the entire process, the two did everything to create a team of rockstars. But their interactions with so many young professionals made it clear as daylight that flexibility is the key to a well-functioning, productive team.

Astha Verma, the company CEO, says, “Our time in the corporate world offered us a bigger perspective—that most companies treat employees as cogs in the wheel. We wanted to eliminate that entire framework and create an environment that empowers young professionals to thrive.”

NURTURING EMPATHY AND FREEDOM

With a talented team in place and exponential expansion on the cards, WrittenlyHub has been on an upward trajectory of growth since 2020. The company has always recognized its associates as its biggest strength. Since a majority of the team belongs to the same age group, they share the same outlook. This unique characteristic has helped them nurture an environment rooted in empathy and understanding— allowing every associate to express themselves freely without the fear of judgment. When asked about the ways in which they have embraced empathy, the company’s COO, Shreelekha Singh highlighted how the senior leadership has always heard and prioritized associates’ grievances. Modifying their flexible leave schedule to meet the associates’ needs best exemplifies this resolve to keep the associates happy and healthy. She shed light on another crucial change on these lines when they brought into action an elaborate framework for appraisals and increments—a rarity in bootstrapped startups—to offer associates the monetary due for their work.

Together with imbuing empathy in the culture, the WH team has also created a vibrant personality to call themselves ‘a friendly neighborhood workplace’.

Upon asking about how the company manages to keep the spirits high, their HR Manager, Shruti Ganesan said, “A tense atmosphere isn’t conducive for work—where you spend 40% of your day. There’s a significant difference in attitude when one is working with the company and not for. We radiate positivity, energy, and motivation to push people to work for themselves and with us to scale heights together. Energy is contagious!” The company supports its associates by recognizing their contributions through the “top performer of the month” awards. This recognition not only motivates every member to do better but also gives them the validation they deserve. Besides, the virtual ‘Wall of Fame’—a place to applaud every member for their amazing work—is another source of encouragement for the associates!

PLACING A WAGER ON THEIR DREAMS

Perhaps the most pivotal driving factor in WrittenlyHub’s journey so far has been the team’s collective ability to take risks. These young and aspiring professionals have never limited themselves to the tried and tested ways of running a business. Fueled by their passion, they have been scaling higher through calculated risks. In the words of the company’s Managing Director, Saksham Gogia, “Life is like a game. Deny it and you’re already sidelined. And the ultimate dream is to enjoy work so much that it feels like playing.”

A DIVERSE AND INCLUSIVE AVENUE

A e ngineers-turned-entrepreneurs, both Astha and Saksham have always believed in giving a fair chance to talented individuals without any hiring bias. By that token, WrittenlyHub has become a platform for anyone to scale their career—whether you’re from a tier 3 city or are still studying in school. The company’s Business Development Manager, Dipanjan Hazra shared his take on the company’s diverse and inclusive culture, “I have met some of the most incredibly talented people at WrittenlyHub. I feel it’s incredible how the company manages to find, hire, and retain such skilled individuals. But I attribute this entirely to the team’s supportive and understanding culture.” More importantly, the team has an impressive gender ratio with a female majority that speaks of its diverse culture. The team prides itself on being one of the very start-ups in India to give female professionals the opportunity and support to scale their careers.

TO BIGGER AND BETTER MILESTONES

WrittenlyHub has now completed a year on its mission to create a caring and associate-centric workplace. The team hopes to move forward with the same spirit and carve an even more rewarding culture to find a special place in its associates’ individual careers!

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022

Lifestyle

Best Books RECOMMENDED BY ENTREPRENEURS THAT CAN BE FRUITFUL FOR YOU

Whatever experiences you have in life as an entrepreneur, there are times when you need a little inspiration to fire yourself up or could need some expert advice on how to be a better manager to bring your business to new heights. People opt for different options that are suitable to them but sometimes the best thing you need would be just sitting down in a calm place and reading some good books that would motivate you in the best form of way. There are a lot of must-read ones but here is a list of 5 excellent books to check out that are recommended by successful entrepreneurs that can be fruitful for your path to success:

1. “How to Win Friends and Influence People” by Dale Carnegie This is a must-read one for people who are entrepreneurs, the book is among the list of most influential books in American history. It has the lessons for meeting people and building up relationships which will help in winning people over by providing others with feedback and criticism. It helps in building a good impression on individuals.

2. “The 7 Habits Of Highly Effective People” By Stephen R. Covey The book teaches its reader to be a better entrepreneur and stand out a step ahead from anyone else. It will guide you to run a better business than anything, pick up a few tips, and apply it to your entrepreneurship. This is a book where we learn about the principles that would provide the security to adapt to changes, and the power to take advantage of the opportunities that the change forms. A book of life on how to live a life of entrepreneurs by not affecting personal life.

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3. “The Elements of Style” by E.B White and William Strunk Jr. An extremely old book which was published in 1918, but it explains that business life is all about communicating and there is no other book which will be better than this book on communicating. Even 100 years more passes by, this book will always be the best one on the importance of communicating in business.

4. “Think and Grow Rich” by Napoleon Hill It has been called the “Granddaddy of all motivational literature”, a classic business book that has helped millions of business leaders in creating and executing on their plan for success. For the entrepreneurs who are looking for some good advice on personal as well as professional development can opt for this book to take a deep look into the learning of how to set a goal and hit it.

5. “The Lean Startup” by Eric Ries People who are looking forward to building up a better business should definitely grab this book as it teaches you the ways to build a firm that is more efficient and better at leveraging its employee’s creativity. It will help you in directing a sustainable business no matter whatever difficulties come your way.

Reading books gives you mental peace and adding up these books on your bookshelf would be a plus point, as it will help you in constructing your path of success. Once you read these books you’ll wish to re-read them and consult them often. These will give you priceless wisdom when you are in a need of any advice related to the development of your business.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 3 | Issue 2 | January 2022