Special Edition November 2021 by Innovative Zone Magazine

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Editor’sNote “AN ENTHRALLING NARRATIVE OF SOME INTRIGUING BUSINESSES…” As Writing an editorial note for our neoteric editions released every month is a sigh of relief from the pressure of ‘typical’, day-to-day business writings for me. Thereby, I couldn’t help but pour my heart out in every single writing, where I can address diverse topics and deliver my insights to our global community. And ‘Company in Focus’ publication has never disappointed me to offer this opportunity here and there. This time, we heartily focused on achievements of some successful ventures, flagging their name across the business fraternity. I avidly opine that all our exclusively picked entrepreneurial stories will not fail to draw your attention in a manner that you will be glued to this captivating read for hours. As our brand new edition- Company in Focus 2021- brings you a series of phenomenal reads, we are adamant to assert the significance of adept ‘storytelling’ techniques to allow effective cerebral engagement of our adored readers. Somewhere, I came across a statement that a well-constructed story impacts our behavior, belief and even values. Ergo, with this special issue that puts forth some inspiring accomplishments of a few flourishing businesses, we aspire to add substance in the same direction. With the steadfast willingness to flag a name in their respective domain, the companies featured in this avant-garde issue have showcased their exclusiveness and proved their knack in the respective space. Thereby, take a deep dive into the pool of profoundness made up of a collective of striking narratives that will be a high dose of entrepreneurial motivation to the business enthusiasts. Having said that, our cover story depicts a stimulating story of a new-age molten metal solution provider- Allied Mettalurgical Product Pvt. Ltd. Incorporated in 2002 by a squad of technopreneurs - Mr V.V. Sivaram, Indrajit Bose and Mr Ashish Gadre, this venture is known for its humble beginnings that gradually transformed into exemplary success. Here, we have dedicated a major portion of coverage to its outstanding accomplishments ensured thus far. The founders explained the core motivation behind the venture as – the zeal to come up with value-additive customized products, sync with next-generation technologies, and emerge as an entity that can invade the growing markets in the respective area. And we define it as the stimulus that propelled us to feature this company at the forefront. Likewise, there are several other productive ventures that not only carved out a market for themselves but also, proved their prolific streak to make a difference to the targeted audience. Our diligent team of professionals have made persistent efforts to create this edition for delivering effectively engaging content to our global audience, hence; we hope you will enjoy reading this as much as we enjoyed its creation. Moreover, don’t forget to read out additional informative articles ingrained in this issue to enhance your knowledge of the latest global happenings. At last, I must bid you all adieu by wishing health and well-being on behalf of Innovative Zone Magazine.

Puja Bhardwaj

Puja@innovativezoneindia.com

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Business Head Ashish Kumar

Corporate Team Satyam Singh |Pradeep Pandey | Reetu Chauhan | Karthic Das | Neha Gupta

Co-ordinator Vikas | Anita Kumari

Data Research & Analysis Satyam Tiwari | Ravinder Singh | Adarsh Pathak

Finance Team Gourav Singhal

Circulation Team Vivek Singh

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COVER STORY

Allied

Growth

Trity Environ Solutions Private Limited

22 Turkey Trixter Cyber Solutions Pvt. Ltd.

10 Page No.

VNIT Nagpur, Ashish M Gadre began his career in 1990s at 998 as an Area Sales Manager. He subsequently played a key shing a firm hold on this account. After the stint at Foseco Mr ctory MNCs like Vesuvius India and RHI India Ltd. Mr Ashish ment initiatives key strategic A 2002 in FOUNDED ENTITYaccounts OFFERING UNIQUE MOLTEN

ALLIED METALLURGICAL PRODUCTS PRIVATE LIMITED

Saudi Arabia Health

METAL SOLUTIONS THROUGH INNOVATIVE PRODUCTS 6

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HIGHLIGHTS

THE

32 40 Ddot Web

Culture

34 42 Lifestyle

RITESH & CO.

36 44 Dust value ARIF KAZI | Founder

Dust Value

Sociapa

38 46

30 PWIP FOODTECH PVT LTD

Tourism

AdCounty Media India Pvt Ltd

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COVER STORY

ALLIED METALLURGICAL PRODUCTS PVT. LTD.

A 2002 Founded Entity Offering Unique Molten Metal Solutions Through Innovative Products

he Indian steel industry especially in the southern and western belt of India was poised for rapid growth driven by the government’s initiatives in accelerating infrastructure growth to boost the economy. It may be pertinent to mention that India’s per capita steel consumption is about 70-75 kg as against the world average of more than 220kg. A country with almost similar population like China produces about 1000 Million tons of steel per annum as compared to India’s 100 million tons. Consequently the potential for growth and opportunities in the metal industry for metallurgical consumables are enormous. Allied Metallurgical Products Pvt Ltd ( AMPPL ) was set up in 2002 by a group of first generation technopreneurs :Mr V.V.Sivaram ( B Tech. NIT Warangal ),Indrajit Bose ( B.E. Jadavpur University ,Kolkata) and Mr Ashish Gadre ( BE,M. Tech. VNIT Nagpur ).All the founding Directors possess Metallurgical and Material Engineering degrees having vast technical and management experience in conceptualising, manufacturing and marketing of high temperature metallurgical fluxes ,consumables, refractories and customised formulations for Steel and allied industries.Messrs Sivaram,Indrajit and Ashish had more than 15-20 years of senior management experience ( combined experience of more than 60 years )in reputed MNCs before they embarked on this entrepreneurial journey.

Starting in a small makeshift factory in Bangalore, the small but nimble footed AMPPL team quickly established themselves at JSW Steels and other mini mills with a range of products. The strategic intention was to develop value added customised products, adopt new generation technologies and create an entity to penetrate the growing markets in this area driven by a substantial demand supply gap for these products.

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Almost concurrently, AMPPL successfully penetrated the Middle Eastern Market with a range of special purpose coatings and fluxes for the Aluminium Industry. Incidentally Middle Eastern region is home to some of the most sophisticated and biggest Aluminum giants of the world and gaining entry before establishing an entity as a regular vendor in these companies underscores the company’s impeccable credentials.Presently AMPPL exports regularly to various countries like Turkey, Iran, Kingdom of Saudi Arabia and Oman. Intermittent orders have been executed for Columbia, Vietnam, Bulgaria and Sri Lanka. And the AMPPL team never looked back.

2012- 13 AMPPL launched a revolutionary concept of an antisticking slag pot coating branded SLAGKOTE which dramatically changed the way the Indian Steel industry viewed slag pot management. Allied Metallurgical was granted the first patent for SLAGKOTE in 2019 by the Indian Patent Office.

The need for superior BOF (Basic Oxygen Furnace )Slag Control Systems at JSW Steel for producing cleaner steel prompted AMPPL to successfully forge a partnership with an overseas company in 2013– a relationship which led the company to secure the supply apply contract for the BOF convertors at JSW Steel ,Karnataka for the first time in the country.The contract includes supply of high performance pre and post tap slag control products, corresponding application machines and round the clock manpower for product application and supervision. More customers like SAIL Bokaro Steel Plant, SAIL Bhilai Steel Plant and Tata Steel came into the fold in the years to come as our partnership strengthened and prospered. Today we are recognised as one of the most reliable and technically competent suppliers of this system in India. Plans are afoot to bring more advanced technologies in this area to further expand this business and enhance our value proposition to our esteemed customers Further In 2013 Sterlite Industries conferred the “The Best Achiever” award for “Consistent Supply of Quality Products” to AMPPL for development and supply of a high performance water based Zircon coating for their Anode Casting process 2014 -2015 saw the setting up AMPPL’s ambitious granulated Continuous Casting Mould flux ( QMAX –GR ) manufacturing facility in Tumkur Karnataka using once more ,a completely indigenous technology without any foreign collaboration - a feature common to all her competitors .This is the largest plant of its kind in South India.QMAX GR is a product whose formulation, expertise ,testing and manufacture technology requires substantial technical prowess and knowledge and its acceptance by customers in India and abroad is a testimony to AMPPLs technical credentials. The plant received the prestigious ISO9001-2015 certification from TUV SUD South Asia Pvt Ltd.

ALLIED METALLURGICAL - THE MILESTONES

The passion for technological excellence and innovation led to the development of a series of high performance products which paved the way for AMMPL to consolidate her position in the market. The timeline as listed below for her successive milestones underscore the company’s philosophy: 2004-2005 One of the first manufacturers of granulated Tundish Covering Compound (INSULEX GR) using agricultural waste and relying on a completely indigenous technology. 2008-2010 AMPPL spearheaded the development of granulated Active Tundish fluxes (BASI- I) which helps removal of Alumina inclusions from molten steel - the first Indian company to achieve this milestone.

AMPPL also received the ISO 9001-2015 TUV SUD certification for manufacture and supply of FILLEX – Range of Steel ladle Nozzle Filling Compounds.

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2021: AMPPL was granted another product patent titled “Chemical Composition and Method For Processing of Hard and Viscous Slag formed during the Desulphurisation of Hot Metal for its Liquefaction and Easy Removal” The company was started with a meagre equity capital from the personal savings of the promoters. As the business grew ,so were the challenges, as common to all companies in the MSME segment ,especially those belonging to the traditional manufacturing sector. Funds were limited and so were the other resources. Financial policies of the banks invariably dependant on pledging fixed asset collaterals became a limiting factor for growth as more business growth created a need for more working capital and investment on land and machinery.

BETTER OUTCOMES IN THE TIME OF COVID-19 CRISIS A couple of important strategies were implemented 1. All the customers i.e., Steel Plants were declared as essential commodities by the Govt of India and hence were insulated from the strict lockdown protocols imposed during the first Covid 19 wave. Consequently, as vendors to the Steel Industry, AMPPL’s supplies were exempted from the Covid rules and regulations. 2. Ensure that factory workmen have a residential facility near the factory so that they are always engaged in work and occupied and do not need to use transport to come to the respective factories. 3. Ensure that their salaries and

4. 5.

financial dues are always paid on time. (AMPPL has not delayed or stopped salaries of any employee during COVID 19 even during the strictest lockdown period). This was possible by ensuring continuous supplies leading to regular incoming cash flows. Maintain all COVID protocols at workplaces and monitor them regularly. During the second COVID wave, the company helped all employees to get vaccinated at either govt health centres or provided reimbursements

of vaccination fees at private hospitals.

SMOOTH INFUSION OF TECHNOLOGY AT AMPPL

Compact Strip Production (CSP) is the world’s leading thin slab steel technology presenting enormous benefits to the modern steelmaker relating to cost efficiency and steel quality. Thin Slab Steel Continuous Casting forms the crucial part of this technology and the development of granulated Continuous Casting Mould Flux (QMAX – GR) presents formidable technical challenges.

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AMPP can proudly claim to have successfully developed this product for some leading Indian steelmakers. AMPPL is poised to introduce cuttingedge technology to develop a more accurate and predictable slag stopping mechanism for BOF (Basic Oxygen Furnace/LD Converter). This is expected to revolutionise the prevailing slag control practices in India. In view of growing safety concerns in Steel plants, AMPPL plans to incorporate automation to improve the spraying mechanisms of her patented product SLAGKOTE.

CLIENTELE & CORPORATE ETHOS

All the clients of AMPPL are manufacturers of molten Steel and Non-Ferrous metals including the most reputed business houses of India covering both the public and private sector namely JSW STEEL group (JSW Bellary, JSW Ispat, Dolvi, JSW Jharsugda), TATA STEEL group ( TISCO Jamshedpur, TATA BHUSHAN Angul, TATA KPO Kalinganagar ), RINL ( Visakhapatnam Steel Plant ), SAIL ( Steel Authority Of India Ltd ), ARCELOR MITTAL STEEL, Hazira ( erstwhile ESSAR STEEL LTD ),HINDALCO Industries,NALCO ( National Aluminium Company ) and the likes. The overseas customers are: Pyrotek FZE (UAE), Petrofer Turkey, Al Tuwarqi group -Kingdom of Saudi Arabia and Modern Steels Oman. Faith, trust, and overall credibility have been earned over years of diligence by the company focusing on quality consistency, timely delivery, and pioneering new products introduction.

has a modern laboratory located at our QMAX GR plant in Tumkur,Karnataka housing sophisticated testing equipments and manned by skilled and experienced Chemists/Refractory specialists. The product management team works closely with the R&D team to ensure that product features and benefits are well aligned to the needs of the market and also keeping in mind the factors that influence the manufacturing feasibility. The top management of AMPPL is also actively involved in the R&D activities providing their valuable inputs.

HAVING AN EDGE OVER COMPETITORS •

RESEARCH AND DEVELOPMENT

R&D with a clear focus on “customer needs “has been the underlying philosophy of AMPPL. The company

•

AMPL has the ability to identify & understand customer problems and quickly develop solutions - Innovate and think out of the box There are multiple factories across geographies to cater to supply pan

•

• • •

India locations It is technically competent to develop products and service customers. Possesses a competent and committed application service team The team is nimble-footed and professionally managed for quicker response It has a strong market focus and customer orientation The team maintains good ethical standards in their dealings

THE FORMATION OF THE AMPL TEAM AND ITS KEY TO MOTIVATION

The focus has always been to inculcate a culture of being close to the customer, comprehend their problems, and offer customised and unique solutions!

This was an equally challenging task as the company grew in size and operations became complex.

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The initial focus was to identify, train and develop workers and supervisors locally to manage the factory operations while the Directors reached out to customers, erstwhile colleagues, and industry contacts for orders.

sales and marketing team was also strengthened by recruiting qualified engineers ,providing them continuous theoretical and onthe-job training covering various technical aspects of the products and their applications.

As the product range of the company expanded, requiring a different set of skills, they began recruiting qualified and experienced QC chemists and Managers. The

As AMPPL started making rapid strides in the BOF Slag Control market from 2012, (The present market share is around 70 %) with Refractory Darts, Pretap Plugs, and corresponding application

machines, it became incumbent to supply skilled and trained manpower to operate the machines and apply the products. While the initial training was provided by our overseas partners, we developed a core team of trained manpower to share their knowledge and train other operators. Today AMPPL has 10-11 machines spread across TATA STEEL, JSW STEEL, SAIL BHILAI, and SAIL BOKARO with 40-45 manpower fully trained to operate and maintain these machines.

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MOTIVATIONAL APPROACHES INCLUDE: • Engaging them in challenging tasks/specific projects in their own functional areas. • Transparent communication channels to encourage new ideas and innovative practices. • Periodic Financial rewards related to performance parameters.

•

Continuous training and knowledge sharing by the technical team and top management Recreational annual family get-togethers and birthday celebrations are held to keep the employees motivated.

FUTURE ENDEAVOURS OF THE COMPANY FUTURE ENDEAVOURS BROADLY FOCUS ON 15

WILL

Further modernization of QMAX GR plant at Tumkur with focus on bigger storage, better material handling systems, and more sophisticated testing laboratory equipment. Modernisation and expansion of FILLEX manufacturing capacity Expansion of production capacity of “SLAG CONTROL SYSTEM “products Marketing efforts to further penetrate the overseas markets with our products.

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DYNAMIC LEADERSHIP V.V. SIVARAM Director and Co-Founder VV Sivaram started his career from Ispat profiles before joining Foseco India Limited (A leading British MNC and pioneer in this business domain since the ’50s) as a Senior Product Engineer. Worked successfully across various key product areas of the company especially on formulation, development, and marketing of Continuous Casting Mould Powder (and granules) before leaving Foseco as a Group Product Manager – Mould Fluxes. Mr Sivaram presently drives the product development and marketing efforts of the company. In academics, he did B.E (Metallurgical and Material Engg) from NIT Warangal. INDRAJIT BOSE Director and Co-Founder He kick-started his career at Mukand Iron and Steel Works Mumbai before joining Foseco India Limited as a Senior Product Engineer. Indrajit worked on Ingot casting and Tundish products area in the product development and marketing function before leaving Foseco as a Group Product Manager – Tundish Products. Mr Indrajit presently drives the company’s international business and development of key vendors across the globe and he has done B.E (Metallurgical and Material Engg) from the Jadavpur University, Kolkata. ASHISH M GADRE Director and Co-Founder A B. E (Metallurgical and Material Engg) and M.Tech graduate from VNIT Nagpur, Ashish M Gadre began his career in 1990s at Sunflag Iron and Steel, Bhandara before joining Foseco India Ltd in 1998 as an Area Sales Manager. He subsequently played a key role in introducing a range of products at JSW Karnataka and establishing a firm hold on this account. After the stint at Foseco Mr Ashish played pivotal sales roles in key business areas of reputed refractory MNCs like Vesuvius India and RHI India Ltd. Mr Ashish presently drives the company’s pan India sales and business development initiatives in key strategic accounts

WORDS OF WISDOM •

Keep the focus on your domain knowledge.

•

Build long term relationships with customers, vendors and bankers

•

Develop a culture of innovation and focus on newer ways of doing things

•

Have trust and belief in yourself and your team

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Allied Metallurgical – Geographical Spread Sales And Application Team Locations Factory Locations Turkey

Iran

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UAE

Ch att is

Saudi Arabia

ro Boka Durgapur Jamsh edpu r West Bengal

Angul

Bhilai

Odisha

ra aP

r dh An

Torangallu

Karnataka Tumkur

ak Vis

am atn hap

ram lipu Vil

TamilNadu

South Africa

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Growth

START SMALL AND GO BIG LOW-INVESTMENT BUSINESS IDEAS 2021

Starting a new business plan seems like to climb a mountain of a difficult task. However, the amount of time, money, and risk involved in that business depends on the business idea you chase for yourself. Indian small towns are struggling with job opportunities as contrary to popular belief. There is always a high influx of big cities and metro cities for jobs in multinational companies or better business opportunities. However, with urban landscapes failing to provide relief in terms of living standards such as connectivity, transport or infrastructure. Many young working people are considering going back to the good old small town for starting something new in the marathon of business. Nevertheless, how do you deal with the lack of job opportunities? Do not worry much about them. You can easily create opportunities for yourself. Though India features among the top three start-up hubs of the world if we talk about the rest of the world and Indian small towns are still reluctant towards new avenues in business. Unlike big urban settlements and rural small town start-ups, they both react to start-ups differently. Every city has a certain character to it and hence different requirements were there in the investments and business ideas. We have compiled some low-investment business ideas that make a great entry point for beginners in business to let them know how to schedule low investment business plans.

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BUSINESS CONSULTANCY With so many entrepreneurs daily want to open their business and looking to launch their dream company they need advice from someone who has been there and done that. You can be their guide if you fit that bill and have experience with successfully starting and running a business. The consultancy business apart from inventing on a big business if much more profitable. One should definitely start their own business consultancy where they provide these aspiring business owners with knowledge and experience. INVESTMENT FIRM There is no shortage of investing and trading opportunities in the Indian market and you can even find it at every corner out there. The investment firm is a better option as a start-up business for small-scale investment and you could invest in anything from commodities like oil, gold, and bitcoin, as well as stocks and bonds. It is risky, but when you used to it with hands-on experience then it can easily work your way up to millionaire status.

and supplies. The only investment effort you need to put in as a tuition teacher with a wider knowledge.

CLEANING BUSINESS Opening a cleaning firm sounds weird in India but it does not cost much to start a cleaning business. Your monthly expenses for business are incredibly low, and there is always a need for cleaning homes or offices in the society. In fact, the cleaning industry pulled very much in India as a business.

FOOD TRUCK Food Industry in India as a business is a very widely popular business and make one of India’s richest entrepreneurs. Anyone with the right taste and cooking skills can begin their business by selling idlis and dosas from their home or a small truck. In addition, the involvement of online food chains like Zomato and Swiggy in the business industries took the food industry to a different level. Food trucks offer the same kind of potential to those looking to get into low-cost-high-returns business and start their passion for cooking.

HEALTHCARE CONSULTANCY This was always a moneymaker with low investment. However, with so many questions surrounding the Affordable Care Act and its possible replacement, people will be clamoring for a healthcare consultant to help them locate the best plan possible. It only requires knowledge and low funds to start. EMPLOYEE RECRUITMENT SERVICE The HR department in India is flourished throughout the years and employers realize that it costs them a lot of money to hire new employees by having a recruiter so they contact HR services. Hence, the recruiting services for other companies are the best small investment business and every company wants to retain top talent that fits their organization.

TOUR GUIDE Most people are new to the places they travel so when it comes to exploring a new place then the Tour guide will be the best option for small businesses. Hereby, when people require a guide for traveling then it makes this business very wide. People can easily be scouting the internet for hours on finding a guide with their travel package but have faced difficulty in that. Therefore, it is advised to opening up a tour-guide business, where groups of travelers such as school-trips, college-trips, tourist-travels can ask you things related to their travel. The tour guide is a business that not only makes all the arrangements for the trip but also guides the travel through the trip.

TRAVEL AGENCY The travel industry is itself a big name in the business world and in India; it has witnessed a great boom in the past decade. Traveling preferences of people keep changing and their desire for the ultimate ‘wanderlust changed with time. The tour and travel agency is the time ripe for aspiring entrepreneurs to put their money on this business where the map is important. The most cost-effective way to open up a home-based travel agency business is by tying up with contacts and connections in this industry.

ONLINE FITNESS INSTRUCTORS The world is looking for a fitness guide to get fit. A busy life is always part of many people and not everyone has the time or inclination to visit the gym regularly or join any fitness classes. On that point, starting a business plan for an online fitness instructor is a great idea. Being a proper fitness enthusiast needs courage and a fitness instructor visiting houses and helping people to get in shape is definitely more appealing. Therefore, those who want to launch a business in online fitness should spend their money on maintaining a strong online presence.

TUITION CENTER This is possibly one of the most cost-effective businesses to launch in India, due to its nearly zero starting cost requirements for opening this business. Apart from opening any institute most of the tuition-teachers take classes in their own homes or at students’ homes, thus it eliminates any expenditure on rent 21

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TRITY ENVIRON SOLUTIONS PRIVATE LIMITED Ushering a Clean & Green Future with its Premium Quality Wastewater Solutions

Puja Bhardwaj | Innovative Zone An award-winning firm in wastewater management, Trity Environ Solutions Private Limited is a fastest growing origination. Renowned for offering premium quality wastewater equipment, the company under the guidance of Sanni Singh, Founder and Director has created its mark as a leading manufacture, trader, and service provider of the premium quality Wastewater Treatment Plant (STP & ETP), Industrial Filter, MBBR Media, Tube Settler Media, and all types of air pollution control devices.

Incorporated in the year 2016, Trity Environ is a professional and technical organization specifically reputed in engineering Consultancy, Designing, Erecting & Commissioning of Sewage Treatment Plant (STP), Effluent Treatment Plant (ETP), Water Treatment Plant, all types of pollution control devices, Environmental Technical & Legal services. There are experts who provide their knowledge as a consultancy service in the area of Wastewater Treatment and legal compliance. The unique story of Trity Environ was started a few years back by a professional and technical group, today it has become the fastestgrowing business organization in the sector of wastewater. The company has grabbed a very strong ground in manufacturing and service providing the premium quality of wastewater equipment. Since its inception, the company has gone through many phases and challenges. They have always been proofed themself and given the best design and services to giant brands. Recently it has been awarded with the Uttar Pradesh Water Leading Award by the CSR World Congress for making an impact in society and working with a MAD approach (Making A Difference). The approach is driven by passion & commitment towards Social Changes.

SANNI SINGH

Founder & Director

“Their motto is to use the latest technology and ultimately help the society and the industry.”

The whole team is striving hard and focusing on bringing more enhancement in their services through R&D and writing an innovative brand story in the landscape of wastewater management in the next 10 years. Further, Mr Singh asserted, The industry is in a growing phase and innovation is needed for this industry, we understand the market situation and need, and we are aggressively focused on that and launching new products as per need. Our aim is very clear to provide the best quality of services at the best price. That is the key to making the brand in the market.

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INNOVATIVE SOLUTIONS Trity Environ Solutions is known for its services and design that effectively works on low maintenance costs! Here is the list of solutions offered by the firm; • Sewage Treatment Plant: They are offering a completely natural and less energy consumption STP plant based on biological treatment. • Effluent Treatment Plant: They are offering the Biological & Chemical Treatment technique in ETP as per industrial effluent. • Zero Liquid Discharge Plant:- They are offering the low maintenance zero liquid discharge Plant based on water balancing. • Industrial Water Filter: They are offering various types of Industrial filters like activated carbon filters, dual media filters, multigrade filters, etc. • MBBR & Tube Settler Media: They are offering different types of support media for increasing the surface area in the biological treatment plants and tube settlers. • Industrial Reverse Osmosis Plant: They are offering RO filtration systems for Industry and Commercial use (hospitals, hotels, bottling plants, etc.) Our RO plants easily. • Industrial Water Softener: They are offering different types of water softeners for efficient hardness removal for industrial and wastewater treatment.

Present-day, the Trity Environ is popular for its compact system, Services, and Low-cost Maintenance. Their core values are passion, dedication, Sustainability, and proper positioning.

CHALLENGES DURING THE UNPREDICTED PANDEMIC During the pandemic, it was very tough to provide services and maintain expenses but the whole team gave their best to channelize their work for societies.

MORE ABOUT THE VISIONARY An industry veteran, innovator, the degree holder from the prestigious Madan Mohan Malaviya Engineering College and IET, Khendri, Sanni Singh has a career spanning over 8 years. He is an Environmental Engineer and designated as the Managing Director of the firm. Under his leadership, the company excelled in its endeavour.

TEAM BUILDING & WORK CULTURE Initially, hiring the right people and building a team was a tough task but as said practice makes a man perfect, the team at Trity gave their 100% and today, the team is building a more efficient and effective workforce that can handle any work in any situation. A friendly work environment and freedom of work are vital for any organization to continue its progress. Fortunately, the management team at Trity Environ is following this culture and growing positively, and providing a healthy environment and a new opportunity to their employees.

Over the years, Mr Singh has carved a niche for himself and has gained extensive knowledge. Prior to establishing Trity, he founded the Global Journal of Engineering and Scientific Research and International Journal of Chemical and Biological Research in 2013.

WORDS OF WISDOM Take a risk, and get the ability to do something new for people, society, and country. KEY OFFICIALS Anuradha Chaudhary (Business administrator) Ankit Manral (Dr. in Mechanical Engineering) Amit Chaudhary (Environmental Engineer) 23

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A LEADING BRAND IN CYBER SECURITY ARENA

“

Gulshan Parveen | Innovative Zone

“I dream of a Digital India where cyber security becomes an integral part of our National Security,” quotes Mr. Narendra Modi.

In the era of Digitization and Modernization, the world is being more reliant on technologies than ever before. However, the convenience has come with the risk of cyber-attacks. And the growth level of cyber security awareness is comparatively down than cyber-crimes. Businesses need to adopt more specialized and strong methods of cyber security to overcome the risk of attack as much as possible. At present, many organizations in the security market are trying their best to assist businesses in this field, but Trixter Cyber Solutions Pvt. Ltd. is a one-stop solutions in the market.

Shaunak Mody

CEO & Co-Founder

Trixter is an Indian Cyber-Security Consulting Agency providing multiple security services in the arena including, Cyber Risk Assessments, Cyber Security Operations Centre, Incident and Breach Response Services, etc. The company facilitates its clients with advanced and innovative security methods and this dedication has helped it in creating the brand value it possesses at present. Recently, it has started conducting cyber security awareness sessions using services such as Phishing Simulation and Ransomware Simulation which are specially designed to generate more awareness among people regarding cybercrimes.

SHAUNAK MODY: FACE BEHIND THE BRAND

Shaunak, the CEO and Co-Founder, is a cybersecurity professional and has a specialization in Incident Response and Digital Forensics. He has also completed double masters in the

field of Information Security and Digital Forensics from Auckland University of Technology and Symbiosis International University. Two of his research papers in digital forensics and incident response have also been published in the Australian Digital Forensic Convention. 24

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Before the inception of Trixtor, Shaunak was working in the Digital Forensics and Incident Response space in New Zealand. After gaining the experience of a couple of years in the respective field, he came back to India to continue his career in Cyber Security Space. But when he started working in the Indian market, he realized that cyber security is the last thing that is even discussed in any organization. Moreover, he discovered that cyber security is seen as a hindrance to operations.

incident response tools and services in the industry. All these aspects encouraged and lit him up to start Trixter Cyber Solutions. The ‘X’ in the name of the company represents the aim to help its clients stop the ‘tricksters’ from causing any damage to IT and Digital Assets. The core team of Shaunak comprises his friends and colleagues he had worked with previously. He has a strong perception that the core of the team always needs to be the people you can trust, and hence he has chosen his dearest, smartest and trustworthy people for this role.

Shaunak further dug deep into this and found that there are a couple of factors that are causing these gaps. One of the major reasons was the lack of awareness about cyber security among people. He found that even CEOs are unaware of the implications that cyber-attacks might have on their business. He also identified the lack of skills and availability of

He also has tie-ups with multiple universities, training, institutes that help in identifying and nurture the right talent required for our organization.

ETHICS AND MORALES

The logo of Trixter comprises four colors including Blue, Green, Orange, and Red. Each color represents the core values of the company:

• Green: It symbolizes creating a secure environment and the efforts of the company to proactively help its clients detect and remediate cyber threats within their IT environments. • Blue: This color represents the trust company wants its clients to have on it. The company with its specialization and expertise, helps the clients in their cyber security concerns irrespective of the nature of business. • Orange: This symbolizes the resilience services that the company has to offer to its customers. It simply wants to help the customers become stronger with the technology advancements and digital transformation. Trixter has a straightforward goal to ensure that its clients only focus on their core business while it handles cyber security for them. • Red: symbolizes the vigilance and surveillance that the Agency offers to its clients. Overall, the four colors represent that it is a complete cyber security provider. Its reactive and proactive services combine together to help its clients become cyber vigilant and resilient.

FACTORS OF GROWTH

increase in the uptake of cyber security services. Trixter has taken great advantages of these opportunities by adopting SWOT analysis within the business premise, which is providing it an edge over its peers.

Trixter has discovered numerous factors that are playing a vital role in shaping the growth and the future of the cyber security space in India. The Government of India has come out with multiple bills to ensure that the business organizations are taking care of their IT assets and infrastructure and protecting them from hackers and cyber threat attackers. Recently, with WFH culture coming into play, a lot of businesses have seen a spike in their email accounts getting compromised and hackers trying to evade various detection techniques to cause financial or operational damage to businesses.

FUTURE PROSPECTUS

There has been a great uptake of cyber security services and solutions in India, especially in the post COVID-19 era, where everything is moving to either cloud or similar fronts.

Trixter, with its strong will power and innovative techniques, made itself an exceptional organization in the respective arena. It has overcome various challenges and obstacles throughout its journey and is planning to excel further as well. Among numerous plans for future, capturing the local market in the next four years and become a dominant player in the Indian market, is one of them. Simultaneously, it is creating various channels and business opportunities to expand itself globally as well. Among the long term plans of the company, the goal to become the most preferred cyber security service provider in India as well as globally in the next ten years.

All these reasons, along with major news agencies showing and highlighting the downsides of not taking cyber security seriously, have added to an 25

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Health

Four Diet Trick’s for

A Better Night Sleep

In a hectic life, people don’t sleep well that makes them exhausted. This unhealthy habit doesn’t only decrease our productivity but also affect our health. Being tired, our day becomes super complicated, during the time we try so hard to summon the energy to get our work done. But it doesn’t help us anymore. A study shows that 76 percent of Americans are always feeling tired while at work. To recapture energy, you need to sleep more hours. According to helthline.com, people should be well sleeping at least 6 hours a day. However, a lot of people face an issue with insomnia and others. So many people have a complaint that after sleeping long night doesn’t help at all, they still feel tired. It means you have to choose a healthy diet plan as well. In a busy life, people try to reduce appetite by eating junk food or other street food. Later, this unhealthy food may wreak havoc on your energy levels.

A little story

A year ago, a friend of mine was trying super hard to keep the situation under control. He would let the stress of the big writing program and running his own business have a toll on his body. When I first time met him, he was a big fit and muscular guy, whatever reason, he had lost macho man look, one day he stepped on the scale and was shocked by overweight. So, he decided to go to the gym. Basically, he renewed the commitment to work out every day which help him a lot. Here you have to say thanks to his metabolism, he had mid-life metabolism. A propensity to snack on carbs enhance his mental energy while working, if I review his previous daily routine during the time, he was basically stuck, he was eating too much carb and very little amount of protein. As you that protein is the king of diet plan, you cannot stay away from it.

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Today, I want to share some diet tips which help you to a lot to become healthy. Consider a diet what is best for you

People think that just eating healthy food makes them healthier. But it isn’t so easy as you think. To maintain your health, you should have to consume the right number of calories, which means you have to choose a diet according to your health. Like, overweight people, they eat more protein and fat than carbs. Because it helps them to generate more fuel. Overweight people take 20 to 30 carbs every day. They eat 3 times or 4 times in the day. Of course, losing overweight is a very daunting task. These people feel so exhausted all the time, even after sleeping a long time on the bed. So, if you are one of them, choose the keto diet to overcome the issue. Today, the Keto diet is the best dietary option to consume more protein and fiber than carb. It has really an amazing function, it is called a High-fat low carb diet. keto diet keeps bodies in ketosis, where the body produces a healthy number of ketones in the liver from the stored fat and foods. The ketones will be used as energy in the body. It improves your mental performance and increases energy levels. You could follow this diet by making a list or using an app like MyFintness pal and SparkPeople. These apps will help you to track and analyze your diet. Following this diet make you feel relax and you will have a great sleeping night. There are so many diet plans like the Paleo Diet, Intermittent Fasting, and the Vegan Diet. It would be better if you ask a dietician to choose the right diet for you. Consuming a large amount of sugar means putting health in danger. It may cause severe health issues like obesity, heart issue, and many others. While sugar can be found naturally in plenty of food such as fruit and vegetable. These surgery types of foods have been considered healthy. However, Worse thing happens when you try to add extra sugar in your body. As per healthline.com, an average American consume 68-gram sugar per day. Expert says that eating 25 grams of sugar in a day is enough. Stop adding extra sugar will make you feel energetic. Believe me, you will be surprised within a few days. It is also true that sugar produces energy for a short amount of time. but later you will have to pay for it, because adding more sugar may cause you blood sugar issue. Taking more sugar can increase your productivity for a few hours, but the letter you feel more tired than in the past. Maintaining distance from sugar is the only way to become super active.

Do not try to take alcohol or cigarette

As we all know that chewing Tobacco, smoking cigarette, and drinking alcohol are injuries to health. It has been proven medically that these kinds of consumption lead to a stomach issue, tumours of the lung, reduce metabolism, and destroy your healthy liver over time. These things may be perfect to fall asleep sooner. But sleeping quality will be worse when you wake up, you see that you got a headache issue. My advice for you, stay away from them. If you are looking for a way to sleep sooner, I would suggest you choose a healthier option, you can consider chamomile tea or others.

Stay Hydrated

Do you know dehydration cause sleeping disorder? That means we all should drink water as much as possible. As per healthline. com, people should drink water a minimum of 2 litter per day. Dehydrated people are more likely to have an itchy throat, and feel dry which makes you feel uncomfortable at night. It also causes you to Leg cramps, in such kinds of situations, people suddenly wake up in the middle of the night. Overall, it will destroy your good sleep at night. One more important thing, we should be doing physical exercise, it makes you feel energetic, and remove your tiredness. Physical activity offers the best sleeping quality.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | Vol. 2 Special Edition November 2021

AdCounty Media India Pvt Ltd A Pioneer In Digital Marketing, Serving A Dignified Clientele From Diversified Verticals Puja Bhardwaj | Innovative Zone

our years ago, at a time when the focus on mobile user experience and regional content was increasing, and the demand for online marketing solutions was going high, AdCounty Media founders saw an opportunity for companies that specialize in Advanced & Customized Advertising Solutions. And they seized the opportunity by venturing into the market with a solid team in 2017, with Aditya Jangid – Founder & Director, Abbhinav R Jain - Co-Founder & Chief Operating Officer, Delphin Varghese - Co-Founder & Chief Business Officer, and was later joined by Kumar Saurav to head the Global Mobile Business of the company to craft a brand that would help corporations in achieving their marketing objectives and increase digital footprint.

Presently, in less than 5 years of inception, AdCounty Media has become one of the top 10 Ad-networks in India and is catering to clients in more than 20 countries, and has a base in 7 countries. Its future plan is to pivot from a digital advertising company to a product company and diversify its portfolio by investing or having joint ventures with other tech startups and expand its base to at least 50 nations.

Delphin Varghese

Co-Founder & Chief Business Officer

Aditya Jangid

Founder & Director

EXCLUSIVE PRODUCT PORTFOLIO

Apart from the advertising agency business, AdCounty has built its own product portfolio on the web and mobile:

MOBILE APPS•

EMPOWERING ADVERTISERS GLOBALLY

AdCounty Media is a digital marketing company and a premium mobile ad agency based out of India, UAE, Singapore, Indonesia, South Africa, Germany & Romania. It works with multiple brands and app owners across various verticals. Here is an insight into the key markets of AdCounty: • Japan & South Korea – all the major gaming clients. • India – leading BFSI, Education, Auto & Ecommerce clients. • Southeast Asia – top eCommerce, finance, and utility brands. • Middle East – Mostly Ecommerce, QSR, and auto brands. • Africa – Ecommerce and FMCG brands. • Europe – Mostly gaming brands. • US & Canada – Ecommerce, Lifestyle, and Utility brands. • LATAM – Finance and Utility brands. 30

•

VOOHOO(https://play.google.com/ store/apps/details?id=com.sg.voohoo) - This is a short video and photosharing app where any user can show their talent by uploading their gig which can help them become a virtual celebrity and increase fan following who can reward them with stickers that can be cashed. MobiClean(https://play.google. com/store/apps/details?id=com. mobiclean.cache.cleaner) - Is a powerful phone cleaner app available on Google Play Store for Android devices. It helps in Cache Cleaning, Junk Removing, Speed Boosting, and Optimizing, it has been specifically designed to improve the overall mobile phone experience of its user. aScanner(https://play.google.com/ store/apps/details?id=com.ascanner. docs.pdf.scan) - aScanner is a scanner app made in India for the world to use. It offers high-quality scans in a matter of seconds along with some really cool features. aScanner is a handy app that works as a PDF creator, PDF scanner, OCR scanner, QR, and Barcode scanner.

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•

Abbhinav R Jain

Co-Founder & Chief Operating Officer

WEBSITES•

•

https://xploringindia. in/ - News Website - which features news from India and around the world. https://www.travelercounty. com/ - It’s a travel website that gives insights and advice to the users for their next trip. https://www.wealthcounty. com/ - It is a one-stop neutral marketplace to take care of your financial needs. It offers the best deals in India for personal loans, home loans, marriage loans, travel loans, business loans, and education loans under one roof. https://www.offercounty. com/ - Given the burgeoning growth of e-commerce sites in India and all of them running their own deals and offers, it helps users to choose the best deal by aggregating all of them on one website. http://sportscounty.com/ - Is all about sports. Sports enthusiasts can simply come

and get all the latest updates on sports whether it is cricket or football. https://www.realmoney-games.com/ - This site provides you with information on the platforms (both websites and mobile applications) which provides users information about the best online games which are fun to play and rewarding at the same time. https://www.techtalkcounty.com/ - For all the techies, this is our newest offering with all the latest updates in the tech world.

DIFFERENTIATING FACTORS

Some of the key points which differentiate AdCounty from other companies are. • Apart from the conventional media aggregation business, the firm is more focused on building an in-house media stack of different types of inventories and products. • Timely payments to the media partners make AdCounty stand apart from others. This helps them to manage their operating cost in the most effective way. • The focus of the management team on building cutting-edge technology is helping them to diversify their business and mitigate risk.

OVERCOMING THE CHALLENGES

One of the biggest challenges AdCounty team faces in the industry today is to bring down media fraud. To overcome this, they have created several checks to filter out fraud traffic. The tracking platform has helped the firm in the automation and implementation of these checks and balances. Another major issue the team saw was declining revenue from the Indian market during the pandemic. However, they were quick to shift their focus to build new revenue-generating verticals like real money gaming, which suddenly witnessed a massive boom in product adoption. Almost all of them experienced a paradigm shift in user behavior and greater adoption during both lockdowns. This helped AdCounty in maintaining

Kumar Saurav

Head - Global Mobile Business the revenue growth in line with its YoY plans throughout the pandemic.

KEEPING PACE WITH THE CHANGING MARKET TRENDS

Since digital and mobile advertising is a fast-changing ecosystem, AdCounty focuses on a couple of things to stay updated with the changing market trends. • Client & Partner experience and insights – As an aggregator of demand and supply, the company focuses on client and media partners simultaneously. This helps them to manage expectations and maintain sync. • Learning & Unlearning – Both are equally important, learning and adapting new technology while unlearning old processes, this has always helped AdCounty to adapt to the changing trends.

THE EMPOWERED AND MOTIVATED TEAM Research done by 4As alongside LinkedIn shows that the employee turnover rate has increased 10% compared to related industries. However, AdCounty’s strength is their team and their motto is simple “People before profit.” The management has announced a 10% flat salary hike for all the employees for 2 months for two years in a row to cope up with inflation during the pandemic. And, in 2021, they not only gave a 10% salary hike but also got COVID insurance worth INR 5 Lac each (6700 USD) for all their employees and their dependents. Apart from this they also went ahead with the appraisals of their employees irrespective of the situation. The management ensures that they learn and grow with the firm. As said by our Honorable Prime Minister, “Sabka saath sabka Vikas.” ADVICE TO THE FUTURE LEADERS In the last 4 years of the inception, the team has learned 4 key things • People are the most important assets of the company, always value them. • Fail fast & learn fast – this will enable you to build a culture that celebrates intelligent failure and to succeed one must be open to such failures. This means that one must be willing to learn from their mistakes faster. • Revenue is the byproduct of good & smart work, focus on work than revenue • Communication can fix any problem, be it internal or external. 31

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Delivery Anytime Anything Anywhere Nitin | Innovative Zone

t is said, “Saving time is equivalent to saving money”. The most important challenge for any business is the timely delivery of raw material to finished goods, be it a buyer or seller. This is where the role of e-commerce came into play. E-commerce is the activity of electronically buying or selling products on online services or over the internet. There are three areas of e-commerce: -

• • •

Online Retailing Electronic Markets Online Auctions

Today, we are having with us such an inspiring story of DDoT. We had an enriching talk with its Co-Founders Mr. Sneh Patel and Mr. Sahil Santoki. They are the dynamic brains behind DDoT. It is a hassle-free way of connecting the world at a click of a button. DDoT has come up with an innovative solution to every logistics need.

COMPANY PROFILE

DDoT was incorporated in the year 2020 and headquartered in Surat, Gujarat. It is a delivery service where users can place a request for pick up & drop-off of any product (food, household items, documents etc.) It offers transportation for a wide variety of products - from something as small as picking up documents from any office to moving furniture to transport any finished products from factory to warehouse. Their fleet of delivery vehicles includes scooters, vans, and trucks to aid every kind of delivery request. For security purposes, they provide two-factor authentication and live GPS tracking. They offer payment flexibility as well; Anyone can choose to pay at pick up or at drop off. Customers can pay via cash, card, UPI or net banking.

Sahil Santoki Co - Founder

If you forget an important thing anywhere, then you do not need to be nervous - just browse the DDoT app, and its delivery expert will deliver to the mentioned location safely and in the shortest time possible. Send or receive anything from anywhere with DDoT. Its delivery experts are trained to handle every type of cargo and deliver it in the most optimum time. 32

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market demand as well as stimulated innovative methods to reduce costs, improve service quality and remain competitive. Not only does research and development assistance with obtaining a competitive edge, but it can also increase long term productivity and profitability.

WORK CULTURE

Being part of the service sector, they believe their employees are the most important part of the organization. Overworking is not a trend in DDoT. They involve them with certain decision-making processes, provide them with fringe benefits- for example, they arranged vaccination drives for their employees. They involve them in charity work where employees distribute essentials to the underprivileged. Eventually, these help them in improving the morality of employees.

Sneh Patel

Co - Founder

CHALLENGES SO FAR

It was a humble start for them in the beginning with only two friends. Finance was their greatest challenge; they pooled their resources to launch DDoT. This ensured a greater responsibility to see the company succeed. And since it is a delivery business, which means delivering a variety of products: be it confidential documents or a fragile product, finding the right driver suitable for a particular delivery is of utmost importance. This in-house quality is their way to give maximum customer satisfaction.

ACHIEVEMENTS AND MILESTONES

WHAT MAKES IT DIFFERENT?

Many industry giants presently cater to inter-city demands. DDOT specializes in intra-city delivery requests. The intra-city players at the moment cater to only certain types of delivery requests. Most giants also take a large service fee. Nonetheless, DDoT has a greater appeal with its nominal service fee. With a user-friendly platform, they aim to become a one-stop delivery service for all your needs.

CLIENT BASE

Their starting point is to promote small businesses to reach a larger audience by being a bridge between the provider and the consumer. In the first month of their launch, their clients included 15 home bakers and 20 restaurants. Their service is presently extended to home bakers, bakeries, restaurants, dairy shops, supermarkets, vegetable vendors for the B2C sector. It also helps B2B companies in moving their products from warehouses to retail shops.

ADHERING CHANGING MARKET TRENDS

DDoT has a client feedback system. After each delivery, they send a feedback form to their clients, wherein the client can tell them the areas they performed well and the ones that needs some modification. They are very active on social media, which helps them come up with new offers and keep up with the latest trends and events.

ROLE OF R&D IN GROWTH

DDoT has seen a very positive response from the market. The pandemic has made businesses and people more tech-savvy. Individual Retailers of household items can also deliver the orders placed by their regular clients over call/ WhatsApp via DDoT without having a permanent delivery boy. An individual can seek assistance in shifting things from one place to another. They have a 20% increase in revenue every month. Recognizing their forte, the prestigious media platform, Silicon India featured them under “10 best Delivery Services Start-Up”. FUTURE ENDEAVOUR

DDOT seeks to explore the B2B sector. Currently, they offer Manual Labour, but has plans to bring in machines and infrastructure for heavy lifting of cargo. Also, they are planning to extend their services to other cities of Gujarat as well, like Vadodara and Ahmedabad.

MESSAGE FOR BUDDING ENTREPRENEURS

“Take the risk, you will never know the outcome of your efforts till you exactly execute a plan”.

R&D is essential for any kind of business, especially ones that use technology. For DDoT, it gives them a better insight into the 33

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Lifestyle

WAYS TO RELIEVE STRESS AND RELAX

Mental illness and stress can have a variety of causes such as family problems, job problems, and disputes, financial difficulties, ill health, or even the demise loss of someone close to you. It is always important to identify the causes of stress and sometimes the stress is natural. One has to take some steps to deal with the root of the problem, and then only they can tackle the symptoms. Relax, take Pause and Breath. You deserve it, Relaxation is good for you, and this process takes less time than you think. You never need a luxury spa or retreat dinners for relaxing. Each of our stressrelieving tips can get you from OMG to WOW in less than 15 minutes. Try cumulative relaxation Try self-hypnosis, which is a very simple relaxation technique and can be done anywhere, you can do it even at your desk or in the car. Another very simple example of this technique is to focus on a specific ‘word’ or ‘phrase’ that has a positive meaning to you. Cumulative Relaxation also includes normal exercise like – Start Relaxing all the way from fingers to toes (contract and relax) and then release each muscle group in the body. Start with the lower arm, upper arm, chest, back, abdominals, and the overall body. Once

the whole body is relaxed, the mind will eventually relax soon. Avoid Caffeine, Alcohol, and Tobacco. Reduce and at least avoid the intake of alcoholic as well as tobacco products, your consumption of caffeine and nicotine products can make your mind dull according to researchers. Any drinks containing caffeine and alcohol is regarded as a stress booster. Caffeine and Tobacco are stimulants and so will increase your level of stress rather than reduce it. Alcoholic drinks are regarded as a depressant when it is taken in large quantities, it proves to be more stressful. Therefore, the usage of alcoholic drinks as a way to alleviate your stress is not very helpful.

Swap caffeinated and alcoholic drinks with the drinking of water, herbal teas, and diluted natural fruit juices, which keeps you hydrated and enable your body to cope better with stress. It also benefits your body’s metabolism and skin tone. Indulge in Physical Activity Sometimes the targeted exercise goes a long way toward freeing your body of stress hormones and increasing your endorphin levels - responsible for feelings of happiness. Carve out your time during any busy day to indulge in exercise for both purposes - keeping your body healthy and as a result, it naturally burst out your stress. However, the stress in the modern lifestyle is quite rarely remedied by anything and so physical exercise can

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be useful as a surrogate treatment to metabolize the excessive stress from your hormones and restore your body stress level and mind to a calmer healthy life which is, more relaxed. When you feel stressed and tense with any situation of life, go for a healthy walk in the fresh air. Try to incorporate yourself with some physical activity into your daily routine on a regular basis. You can either plan it before or after work or after lunchtime simple walk. Regular physical activity such as gyming and yoga will also improve the quality of your sleep. Get More Sleep Lack of proper sleep is a very significant cause of stress during your coming day or at the office and anywhere. Unfortunately, the stress also interrupts your way of proper sleep so it is contradictory to sleep and stress. As oceans of thoughts keep pondering through our heads, it stops your mind to work or interrupt your relaxing time to fall asleep. Take a bubble bath or warm bath with some reading and calming, it will help you better sleep and eliminate the stress from your body. Also take a few minutes to relax your body, try to tire your eyes and mind that help you forget about the things that worry you during the day. One should also aim to go to bed at the same specific time each day so that your mind and body get used to it and it will be your predictable bedtime routine. Light a Candle and write your journal Using the essential oils every night or burning a scented candle may help

you reduce your feelings and help you to be energetic in mood whenever you feel down. Some candles and their scents are especially soothing and made for stress relieving. Here are some of the most calming scents: • Lavender • Rose • Roman chamomile • Neroli • Sandalwood Using this kind of scents to treat your mood is accelerating and used to be called aromatherapy. Several research and studies show that aromatherapy can decrease anxiety and improve your sleep with minoring the stress. Keeping a Stress Diary and journal may be the one best way to effectively relieve from the stress-related symptoms. The gratitude of keeping the journal best in a fancy diary and cute pens can really help you to put things in a better perspective. So pick your daily time and make your routine according to that every day, by writing down a few things that make you happy and results in stress to get out of you. To your Dear Diary, note down the date, time and place of each stressful episode as well as the happy phase. Afterward, note down what you were doing, who you were meeting with, and how you felt about yourself both physically and emotionally. Give every stressful time a stress rating and mark improvement. Use your diary to understand what is going through your life from past episodes and what triggers your stress. Try to find out how effective you are in stressful situations. This whole writing and soothing candles interlude will help

you enable yourself more and avoid stressful mechanisms. Apart from these five proven facts, there are some other general ways by which you can easily boost yourself over the stress:• Snack on fruit and nuts • Get yourself a dog • Smile more to less stress • Watch a Comedy movie or thing • Think of Happy Memories… and Don’t Dwell on the Past • Have a cup of tea Drink chamomile tea • Massage reduces the stress hormone cortisol • Walk in the woods Take a walk: Nature • Regular vacations • Get honest with yourself about your job and life • Do an art project – Be creative • Practice meditation and join some yoga • Solve Crossword Puzzles to energize the mind • Add Some Indoor Plants for positivity • Express Yourself by Writing • Join a religious community or go to religious temples weekly • Spend Time with Friends and Family • Chewing gum • Engage in physical intimacy • Dark Chocolate: a delicious stress reliever • Aware mindfulness • Fix your diet and supplementation • Play video games of your choice • Schedule time for emails. • Music: Listen to Soothing Music • Laugh Out Loud – Spread smiles • Reduce the use of cigarettes, alcohol, and drugs • Talk to someone – Go out with friends • Schedule time to recharge: proper sleep • Write your stresses out on paper: Journal • Indulge in some light readingdaily reading

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Building Robust Brand Identities Kajal Dobhal | Innovative Zone In today’s competitive market, establishing a brand identity is not everyone’s cup of tea. To stay ahead of the curve, one has to have a robust online presence to create and enhance one’s brand value. Nowadays, businesses are turning towards digital marketing solution providers to keep up with a turbulent digital landscape.

loyalty programs and many others. As the popularity of its services grew, its client base also witnessed rapid growth with SAP, Indulgence by Indrani, Studio Sabr, Mockingbird Studios, Sped@home, Learn Studio, Sanskriti Arts and many other notable players joining hands. THE MOTIVATION Founded in 2017, Dust Value has become one of the fastestgrowing marketing agencies in the country. It is the brainchild of Arif Kazi, coming into existence after his exposure to diverse genres of marketing, communication and analytics.

Dust Value is an advertising and marketing agency that has cultivated a solid reputation amongst its client base for its atypical solutions targeting B2B and B2C communications. Acknowledging the swift growth of this start-up, we have decided to highlight them in our latest edition.

Dust Value has been blending its passion for business and flair for IT to develop unique strategies for improved business growth. Explaining the vision behind the establishment of his business venture, Kazi states that they strive to stimulate

The online marketing strategies offered by the company include a diverse range of services such as content creation, strategizing, digital advertising, packaging, branding, creating

“

Great digital work isn’t merely about designing beautiful pages. It is about context - how we deliver the right experience to the right person at the right time. The most important thing is engaging and letting users experience an immersive digital journey in its entirety

“

ARIF KAZI

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meaningful experiences that can create popular brands, deepen customer relationships and ensure resounding success. “We are on a mission to do away with the stultifying conformism that has come to characterize modern advertising. No one should be afraid to challenge the status quo.” THE BRAIN BEHIND DUST VALUE With over 25 years of experience in leading international sales organizations and multinational teams to exceed revenue and profit goals, Kazi has been associated with corporates and industries that range from technology to consultancy management. The founder began his career as a marketing executive and later worked as a sales representative- a majority of which was at IBM. His primary forte lies in some major accomplishments that include designing/ administering sales commission plans and designing/implanting budgeting processes for billion-dollar international operations. Thus far, his significant achievements have been recognized by many key industry players as well as major media houses. Under his guidance, the company has received the Madcon Top 100 Marketing & Advertising Companies award, in addition to the National Award for Digital Marketing Agency of the Year (2021). Kazi himself was the recipient of the National Award for Professional CEO (Digital) of the Year (2021). What differentiates Dust Value from its competitors is its zeal for creating compelling brand stories that leave long-lasting impressions on the client’s customer base. They don’t just try to fit in: rather, they make way for fascinating experiences every time. Scaling the heights of success, they are evolving and adapting to the latest market trends and paving the path to a bright future.

R&D R&D is instrumental in driving knowledge and insights that help in enhancing efficiency and cost optimization for any business. In Dust Value, R&D is an inseparable part of its business identity. To improve their services/solutions or enhance those as per market trends, they have formulated a dedicated research team that analyzes industry needs and multiple other aspects to provide effective solutions to their clients.

Looking ahead, the company sees itself creating unique communication strategies for renowned tech giants and is providing digital services to an array of businesses in the market. “Honestly, in the future, we don’t see ourselves anywhere but in the minds of people and helping them with the right communication and advertising approach that is backed with a 360° service portfolio,” states Kazi.

THE EMPLOYEE-CENTRIC COMPANY Dust Value recognizes the value of its team and has thus created an employee-friendly ecosystem and open work culture. The management ensures a comfortable place for every individual for enhanced productivity and comfort in the workplace. “We feel that if you spend 8 hours out of 24 hours of your day with us, it better be focused on the growth of both you as an individual and the company,” asserts Kazi.

“Earn from what you learn. Make mistakes but don’t repeat them. We believe that every experience is a learning opportunity. Maximize any situation into one and you’ll reinvent yourself.”

A MESSAGE FROM THE FOUNDER

THE FUTURE What started as a company with just two individuals has now transformed into an enterprise with over 50 employees. Dust Value sees all the challenges that it has faced since its inception to be valuable lessons that have helped guide its way to what it is today.

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PWIP FOODTECH PVT LTD PWIP- Digitizing the $50 BN+ rice industry from India Gulshan Parveen | Innovative Zone To understand the gravity of the need to digitize the $50 BN+ rice industry from India, how about a scenario that India exported INR 70,000 CR (or $10 BN) worth of rice in 2020, but in reality, majority or almost none of the rice importers even know from which rice mill in India did the rice come from. This was the most unsettling part to Dhanraj Kidiyoor (Co-Founder & CEO) and Prithviraj Kidiyoor (Co-Founder & CFO) – PWIP. Conceptualized in the year 2019 PWIP is an innovative platform to solve the issues of all the rice trade ecosystem partners in both domestic and international markets. The founders, with their 5+ years of exceptional experience in rice exports and other agricultural products, have identified major loopholes in the market and established the company to offer a helping hand to the people struggling in the industry.

Dhanraj Kidiyoor (Co-Founder & CEO)

In present times, rice exports with other agricultural products are being done in a traditional way across the country- where numerous individuals and organizations are cutting the shares of the realm and ultimately increasing the final cost to consumers. Each of the middlemen brings extreme price and quality manipulations in the market that hinder rice millers from reaching their full potential. There is a tsunami of Digitization across the globe yet, India is facing a lack of platforms for these small traders to empower themselves and stand out in the digital world.

Prithviraj Kidiyoor (Co-Founder & CFO) 38

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And here, PWIP comes into the picture, which is an exclusive platform assisting exporters, importers and millers who can build their profile and look forward to their potential buyers and sellers across the globe. In addition, the platform eliminates trade manipulation that has been occurring for ages in the industry and makes the process convenient by assuring the quality, value chain, and logistical support to the clients. PWIP also acts as an educational and informational platform where millers stay updated with the latest news related to rice trade & exports.

CULMINATION

The devotion to innovation, modernization, and improvement of the founders promises exciting future endeavors of PWIP. One such plan is to capture the whole Indian market by having all the rice millers on its platform in the next 5 yearsmaking itself a hub of rice source for any importer or exporter in the rice trade globally. “Opportunity and timing play a vital role for every startup to scale up in the market, and every failure is a step towards success. As they say, ‘It’s not over until it’s over’- I have experienced myself that you just need to keep trying every single day. Even if you are drowning till your neck, you should keep your head high as your opportunity can pull you up any moment, so keep going,”- Dhanraj Kidiyoor. PWIP will continue to leverage its deep collective understanding of the agricultural industry to provide advanced solutions, optimizing the way we use and consume.

Almost every industry out there is connected through a varied number of platforms on the internet- but there is no such platform as PWIP providing services in the rice industry particularly, across the country. Moreover, the company is relentlessly improving its application with development and quality performance to attain better satisfaction. It is piloting the agriculture industry with rice as a commodity product and planning to adopt other food and agro commodities.

Dhanraj Kidiyoor (Co-Founder & CEO)

CONVERTING CHALLENGES INTO OPPORTUNITIES

PWIP has faced various challenges and obstacles in analyzing and understanding the needs and wants of millers and exporters in the realm and has overcome them with great spirit and efficient services. Initially, reaching out to the users across the country and the world while gaining their trust was a major issue for the company, but presently it has expanded the network with 9000+ users on the platform and tremendously scaling up the success ladder. PWIP has targeted clients through Digital and direct marketing and is onboarding many more using campaigns and executive calls. Also, the government is playing a key role in the rice sector by imposing numerous rules and policies in the arena that is directly assisting PWIP to perform even better in the market. The company is extremely confident that every upcoming initiative from GOI will only add more value and strength to the farming community and the agroecosystem as a whole.

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Culture

TIPS FOR BECOMING A MILLIONAIRE IN JUST

5 YEARS

One can think like that, they will never get rich, unless they get a lottery full of cash or win a big mansion in Las Vegas. However, becoming a millionaire is within reach for those who start young and develop the right habits of hard work with passion. Besides, anyone at any age can develop the traits that increase wealth and decrease debt.

“Millionaire”- A tagline title that everyone wants and it is the title plenty of people would love to have with their names.

HOWEVER, IS THAT ACTUALLY FEASIBLE? Unbelievably, becoming a millionaire is an all-time goal for everyone that can be achieved with hard work this year. In your life, you have been a millionaire several times. Most of the time in the thinking web and dreams, however, you can become one in reality by following some tips and right track. 40

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that goal. One of the main reasons why someone can never become a millionaire is that they have not written a financial plan or proper working idea of starting the business. Developing a financial by writing it on paper forces you to take action quickly, instead of just talk. It also guides you to make the right decisions in order to achieve all of your dreams and goals for becoming a Millionaire.

Here is his quick guide for putting yourself on the right track toward a seven-figure net worth. By spending less than you make and living a modest lifestyle with do not let every raise push you up the lifestyle ladder. In order to plan this, one must obliterate their need for consistency. From a psychological and science perspective, people generally feel the need to take rest and get lazy in order to adapt something consistent. This need causes people to retain behavioral patterns, environments, and some relationships that are ultimately destructive and unsatisfying for far too long in the journey to becoming a millionaire.

FOCUS ON INCREASING YOUR INCOME AND INVEST For steering a clear debt, investing early for business growth can help you in becoming a millionaire. For example, if you start putting away the sum of $300 a month in the beginning at the age of 25 then you could reach millionaire status by the late age of 60. The investment is a very important part of the business and you will be counting a $2 million by sitting pretty on your retirement (age 67). That is just $300 a month! Formula and it can be varied according to every business.

MAKE A WRITTEN FINANCIAL PLAN. Saying you want to be a millionaire is not good enough. The first step in achieving this goal is to come up with the best workable plan and put it on paper.

LET US LOOK AT THE INVESTMENT IN A DIFFERENT WAY In today’s economic environment you cannot save your way to millionaire status as it requires the proper hard work and investments. Nevertheless, there are several examples like people who went from being broke and in debt at the age of 21 to becoming a self-made millionaire by 30. Risk-taking is very essential for increasing and expanding business wins. The first step taken by anybody is to focus on increasing his or her income in increments and repeating that. Hereby, you have several options to boost your revenue by speeding up your level in investing in high ROI businesses and side hustling.

“The written financial plan for starting any business will force you to do something on it.” The paper and thoughts have the power to spark with confidence and desire to achieve the goal. By engaging in the plan-making technique you can also calculate what you need to earn and how to invest in that business. The plan is not just the goal; it is the whole thing and your dream. The options you can add to your written plans are scenario planning and all the possible ways you can accomplish

UPGRADE YOUR SKILLS AND KNOWLEDGE IN THE AREA OF BUSINESS Most of the CEO were good readers and reading at least for 30 minutes a day or listening to relevant podcasts while driving to the office can positively upgrade your area in business. In the personal time, you can use the social network for motivation purposes and seek out mentors vigorously. You do not just need to be a master in your field to achieve something; you just need to be a well-rounded genius in some areas of research and better planning. Make yourself capable of talking about any subject whether it is financial, political, and sports-related or your business is driven. Consume every possible knowledge like air and put your pursuit of learning above all else at work. Following the knowledge gateway of learning will help you become one step closer to being a Millionaire. CONCLUSION To become a millionaire in any aspect of the business, you need to let time and compound growth work together. Hereby, you will often hear from everyone saying that investing in the business is a marathon to follow. For anyone who wishes to achieve their big financial goals by becoming a millionaire then they have to stay focused on small actions for decades and make a habit of calculating the overall expenses and revenue and make sure they are out of debt. For becoming something remarkable, then one has to keep investing. One has to always avoid the trap that says, “I deserve”, being out of track by overconfidence is also harmful in attaining your goal. Moreover, you have to continue working like a pro to be something that you dreamed of. Year after year, follow these steps and work effectively for your success. Apart from that, you are just halfway of becoming the person you always want to and you will keep doing those things even after you hit that milliondollar tag mark. This is how every money-smart people work.When you increase your working skills and work on expertise then only you can increase your salary.

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RITESH & CO.

DEVELOPING SOUND PROJECTS ACROSS MULTITUDE VERTICALS

Ritesh Nayak Managing Partner Indranil Roy | Innovative Zone The playing field for engineers has changed dramatically as a result of new technologies. New forms of collaboration and creativity have accelerated project development. Whether it’s a static or moving construct, technological inclusions are rapidly increasing. And understanding its potential, customers are demanding customized solutions with powerful interfaces. On the other hand, technologies are reshaping the ways engineers design projects. This is a potential opportunity for manufacturers and construction companies to include more innovation and better respond to changing client needs. Ritesh & Co. is a cutting-edge engineering and consulting firm capable of making any idea a reality. Led by sound entrepreneurs, Mr Ritesh Nayak (Managing Partner) and Mrs Anuradha Ritesh (Associate Partner), the firm is attracting a lot of attention for its bespoke solutions and adaptable framework. A BRIEF OVERVIEW Ritesh & Co. offers an array of customized engineering and consultancy solutions for the manufacturing and construction realm. In a broad sense, its services address a variety of sectors, including Industrial, Commercial, Institutional, and Residential, with a clear vision at every stage of their respective projects - right from the start, viz strategy formulation, design, project management, and implementation, with able support, guidance, and consultations. Ritesh & Co. aspires to provide an excellent service to forward-thinking changemakers by merging modern technologies with an understanding of the industry’s ever-changing expectations. Therefore, it positions itself as a process-driven organization with a client-centric approach. Its consistency and quality account for the efforts of seasoned specialists who commit to bestin-class work on every project.

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optimization. Moreover, it empowers a strong ecosystem to support creativity and growth. This helps in improving employee’s confidence in the business and provide a longterm outlook & strategy to address economic doubts. It also boosts entrepreneurial and economic development – with proactive support and incentives at multiple levels.

STATING THE DIFFERENTIATING FACTOR In the current ultra-competitive market, businesses face a multitude of challenges. And every challenge demands a distinct solution. Uncertainties in the global economy and credit markets are the biggest challenges for Start-Ups. This brings up the need for a short-term focus. Cognizant of these, Ritesh & Co is constantly gearing itself to overcome impediments. It blends the requirement for a more reactive, short-term emphasis with the need for informed, long-term initiatives. The Company’s competitive edge comes from two key elements: First, how its services address customer’s needs, and second, how it makes them unique.

A CONTENDING ENVIRONMENT FOR EMPLOYEES The Company seeks to address the evolving challenges of the business world. And to do so, it has assembled a talented team of experts. At the same time, it has created an engaging environment where employees can prosper. Ritesh & Co. understands the need for a viable atmosphere for its employees. In the current economic landscape, it has become critical to have enthusiastic and productive employees. It paves the way for more efficiency and higher profits. Conversely, when people feel demotivated or undervalued, the Company suffers. Studies have proved that elated employees are more efficient and productive, and they are more willing to make reforms. Ritesh & Co. keep it as a top priority to maintain the content of its people. “It is one of the most rewarding things that we do as a company,” asserts Ritesh. As a company, Ritesh & Co promotes a culture that fosters trust and care for the people who keep it running. Transparency, interaction, growth & opportunities, and subsequent benefits are just a few of the appealing qualities that keep its employees engaged.

And being customer-centric, these elements are of utter prominence. But how do they actually impart a difference since the market is full of innovative solutions? The founder explains that, it does not provide the same services as others or novel solutions in the absence of a need. Instead, it focuses on the core needs of clients and provides services that distinguish it from competitors. This helps in building a strong presence among clients. As mentioned above, it works with various asset types and their sub-segments, including building material manufacturers and construction technology, to help clients manoeuvre an intricate business environment marked by disruptive challenges. Its rigorous analytical capabilities and cutting-edge assets, along with an unrivalled portfolio of partnerships and acquisitions, enable it to deliver long-term value to clients while delving into new territories.

ASCENDING DESPITE UNCERTANITIES The embers of the pandemic couldn’t stop this modern engineering startup from staying on its envisioned trajectory. Despite the struggles, Ritesh & Co. has collaborated with clients and associations on a variety of projects. It also offered a taste of life outside of one’s comfort zone while rewarding an in-depth understanding of needs and the nature of work. Ritesh & Co. also achieved numerous milestones in this off-kilter phase. It launched its operations in Bengaluru and has since covered the entire PAN India market. From there, it expanded into the global market, establishing a solid footprint in Southeast Asia and Africa. Because of its value and experience, many of its national and international clients have designated it as their “Preferred Partner.” Overall, it has had steady growth since its inception.

THE PROMINENCE OF R&D Ritesh & Co’s analytical competence testifies to its constant R&D. It helps in acclimating with powerful global trends, technologies, changing customer behaviours and expectations. Ultimately, whether it succeeds or fails is determined by how quickly it adapts to the new market. The Company embraces adaptation as a critical skill. It’s stacked with talent and technology that keeps it aligned with any transformation. Besides a competitive edge, R&D catalyzes growth by introducing breakthrough products in the market. This becomes more important when customers are hankering for new products and technologies. Moreover, R&D helps in adapting to uncertainties as well as future technology trends. In the face of debatable constraints, R&D in the right direction helps in allocating scarce resources for the right purpose.

LAYING THE ROAD AHEAD After completing a year of adventure, Ritesh & Co. is planning for higher stakes. The Company aims to grow further as a prodigious brand in both markets. In the long run, it aspires to achieve exponential growth while functioning at breakneck speed to provide clients with digital transformation. “Our Offerings will ensure clients can reap the benefit to the greatest extent,” affirms Ritesh. He further adds, “Our company will continue exploring new waters at a global level while retaining its strategic focus at home base, Bengaluru.”

EMPOWERED BY THE STARTUP INNITIATIVE Ritesh & Co. complies with the Startup India initiative to be on the trajectory that underpins India’s growth story. The Indian government has implemented laws and techniques to construct state-funded and managed incubators with entrepreneurial cells, as well as rewarding startups, thereby improving relations with the industry realm. The initiative helps Ritesh & Co. steer clear of time-delaying regulatory compliances and enables it to focus on business

INSPIRING THE ASPIRERES “It’s quite easy to start a business, but becoming a committed entrepreneur is very onerous and requires patience. The key to success is “passion”, and the golden ticket in the process is “values”. Never take success to head and failure to heart. Be optimistic, set a proper aim, be committed, and develop the right skills with the right team.” Ritesh Nayak

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THE MARKETING SPECIALIST FASTENED WITH INNOVATION Dheeraj Raj

Founder & Director

Gulshan Parveen | Innovative Zone Joe Chernov has quoted, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Marketing has been an essential aspect for every growing business throughout time. It not only ensures the reach to the potential customers but also helps in determining the updated scenario in the market. Many marketing organizations have occupied the place in the marketing genre with a promise to deliver efficient strategies for businesses, but when it comes to innovativeness, Sociapa is the name that hits the brain. Sociapa, led by the Founder & Director, Mr. Dheeraj Raj, is a well-established firm with a stronghold in the field of marketing. Incorporated in the year 2019, it is currently managing the brands in the digital and offline sphere innovatively and creatively. The company, being one of the esteemed organizations in the marketing field, offers specialized services in the field of Digital Marketing, Creative Marketing, and Video Production. EXCELLING FACTORS The firm exclusively provides the provision of Qualitative Services, Dedicated Project Management, Industry-led Practices, Scalable Operations, Quick Turnaround Time, Well-Documented NDA, and Agency Centric Processes for better marketing scenarios in the respective field of business. The company has a dedicated team, having expertise in their respective field, which helps it maximize quality work in the given timeline. It is necessary to have a group of unique and efficient people throughout the organization, to swim the ocean of competition. Sociapa is contained with a Strong, Creative, and Industrious team, backed by a lot of market-driven research. The company has put a lot of effort into making the team firm and motivated enough to tackle every complex problem in the organization. When almost every business organization in the market was uncertain and terrified, during COVID-19, Sociapa determined to fight and excel the crisis with a motive to serve its clientele in the FMCG section. It proves that customer satisfaction and professionalism are priorities for Sociapa. From a basic Instagram story to a full-fledged launch campaign, each project starts with the client brief and follows the process of Research, Ideation, Brainstorming Development, Editing, Feedback, and Uploading with an assurance of quality. This strict pattern eventually makes the work more efficient and productive enough for the team of Sociapa to bring any business or brand the ROI it needs. 44

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“Winning the faith of someone is not a one-day task but requires a long time,” Mr. Dheeraj adds to the conversation. At present, Sociapa is associated with numerous well-reputed clients under the FMCG section including- La Americana, Apis India, Mahak Group, followed by brands like Bureau of Indian Standards, Moospring, Takufu, etc., and it is expanding the genre for more exposure to creativity. Sociapa is also supporting startups, like- Badhai Décor, Sahaj Pooja, etc. The company is relentlessly dealing with well-established brands for more than two years and this significant experience helps it in pointing out the needs & wants of customers and dispense relevant solutions for the same. “We recently executed one of the most successful campaigns for our Brand Apis India via – Video + Emotional Marketing During Ramadan Month,” ADDS MR. DHEERAJ.

R&D IS THE Sth NEUTRAL R&D is the game-changing factor to look upon to generate higher efficiency at low cost, especially when it is the marketing field. Be it digital or offline, without proper R&D nothing can be strategized and executed well. To increase the engagement with the prospective clients, Sociapa has created an Influencer panel wherein individuals can register themselves and get opportunities to associate with the brands and vice-versa. The company is developing the same by incorporating AI tracking for each deliverable the influencers share to analyze the appropriation of the content. BACKBONE OF ORGANIZATION Merely building a business is not enough for the consistent growth of an organization but also requires the immense dedication of a talented workforce. Efficient employees play a significant role in the relentless success of the organization. Sociapa has deeply understood this concept of management and is dedicatedly working on it. “It is of utmost crucial to not Overburden your Employees, and that is why we have a separate team for each task,” adds Mr. Dheeraj. The company tries to incorporate the activities timely to keep the environment in the organization, little light for the employees. In addition, it conducts brainstorming sessions in between the work with employees to get a different point of view of delivering the services in the best possible manner. MILESTONES AND FUTURE PROSPECTUS Sociapa launched Jahnvi Kapoor as the brand face for MintChocOn, planned brand association campaign for the biggest event of India- IPL, Video campaign for Apis India during Ramadan are few actions that consists the achievements of the company. “We would certainly like to excel much bigger things with our brands and clients,” Says Mr. Dheeraj. The team of Sociapa has recently launched Millind Soman as the brand face of Apis Himalaya Honey and conducted a 720 Kilometers long unity run. The company is also the Facebook marketing partner, Google cloud partner, and Google partner.

The only goal of sociapa is to grow bigger in every aspect, be it the organizational group or its clientele. A larger team would eventually make the organization more efficient in delivering by providing better services in the market. The company is also under the process of, Incorporating new tools, technologies, and software to track the market insights and generate reports.

FINAL ADVICE

The team of Sociapa, along with the founder and director, Mr. Dheeraj Raj, have few words of advice for aspiring entrepreneurs. If people are passionate enough about their goals, nothing can stop them from climbing the ladder of success. Mr. Dheeraj continuously emphasizes keeping up with the aspiration to learn more. “I believe people should never restrict themselves into their field of expertise. Getting more exposure to new and different things should always be welcomed. So to conclude – “Be Passionate, and never stop learning,” MR. DHEERAJ AFFIRMS.

Almost every company and organization have been shifting their focus from traditional, offline strategies to more modern digital strategies, it basic that organizations have the fundamental establishments and system set up, to adjust to these evolving demands. From ecommerce to customer service, CRMs to sales generation, businesses of all kinds are expecting to respond to the way business is being done in 2020 and beyond. Whether you need to respond quickly, to these changing conditions or future proof your business for the long stretch, we will guide you on how to set your business up for accomplishment in the digital world. At Sociapa, we’re assisting our clients adapt to a changing business sector and new customer practices. Discover how we can help carefully change your business. 45

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Tourism

The Ultimate Guide for

Traveling on A Small Budget

own to make the most of traveling on whatever size budget you’re working with.

If the traveling bug is biting at your heels then put on some fancy shoes to start a new vacation. Whenever you feel wanderlust calling you then it is a great sign to pack up and go. Unfortunately, most people barely have enough money in their bank accounts to fund an expensive paid trip to an exotic destination. Hereby, we bring you some pro tips for planning a budget-friendly journey.

Ultimately, we find a bunch of simple tips to help you in cutting back on the traveling costs. Give these ideas a try before you planning a journey and you’ll save hundreds of money on your next trip. Here are five ways by which you can travel on a budget without sacrificing the quality of your vacation, according to travel experts.

Sometimes planning about any new vacation is much easier than it used to be and you can simply thank the large presence of the internet. However, finding a better hotel, flight for destination and dinner reservation is only a quick Google search away. But traveling is still rarely a bargain because you can save your money by doing some homework before packing up the bags. If you dig a little deeper for the information regarding your journey then you can find everything from cheap flights to low-cost stay and lodging alternatives.

Flexibility for Travel Dates If you want to travel on a low budget then be sure that you are willing to be flexible on travel dates. By being flexible with travel dates you can possibly save hundreds of dollars on your flight as well as a hotel stay. Prebooking flights may be cheaper if you fly on the weekend as opposed to flying on Monday morning or any weekday.

To create a better comprehensive guide for traveling on a small budget, our team looked for people who wanted to walk well at hacking small budget travel and taking more vacations than most people on a very frugal budget can take. Hereby, we present tips on their experience so that you can follow some new ideas before traveling. Keep yourself reading about your chosen destination to learn about the attitudes and strategies you can adopt on your

If you’re making yourself flexible on your traveling dates, then always go for a vacation out of season. With off-season visit, you get to see all the same beautiful sights of other countries or states, at a very minimal price or half rate. Moreover, by doing the offseason visit you can travel with half of the crowds. For example, visiting some warmer destinations like Florida is more pleasant out of season, and the weather is still warmer in these places.

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Book Hotel, Car Rentals & Flights all Together Everyone likes to find their own hotels when they are traveling, but they usually book the first night or two at a hotel online with their flights. It is always noted that whenever you book a hotel at the same time as your flights, then you often save a ton. By doing this you can learn this little trick that combining all major things makes a lot of budget difference.

pretty obvious budget-cutting methods but it cannot be overstated just how much more wallet-friendly budget accommodation. The option for hostels instead of hotels, resorts, and rental homes are pocket cutting tricks for vacation accommodation. By doing this you Not only get lower prices (some hostel beds for tourists are literally just a couple of dollars per night), but you’re also getting the authentic backpackers atmosphere, and great memories to last a lifetime.

By booking your hotel, rental, and flight together, you can end up saving a lot of money. Additionally, it is also recommended that booking your rental car at the same time is also helpful if you are thinking of commuting places.

There are many hostels in different destinations such as party hostels, relaxing hostels, exotic hostels, rural hostels, etc. Some hostels have advantages such as common areas where people meet, so you may end up finding someone to share your transportation, dinner or day trips if you are traveling solo or in a short group. The Hostelworld app is used by most of the backpackers because they can find and book directly the cheapest and best-rated accommodation in the country they are traveling.

Stay Local Whenever you are visiting a new destination always keep things as local as you can. Staying local means by supporting the local community of the country, you’ll save the budget money as compared to using brands while on vacation. Hiring a simply local guide instead of one that’s recommended by your hotel concierge will save you a few bucks on vacations.

Plan a Simple Food Budget If eating well is your topmost priority for the trip then there are still tons of ways to save money on every time meal. The first thing is to know what you want out of the vacation for food and If you want to indulge in fancy dinners then you can offset that by having cheaper breakfasts and lunches to support the best dinner. It is very important to prioritize and plan which meals you’ll splurge on and this thing will ensure that you stay within your budget.

Most of the Tour & Travel companies add surcharges on top of the guide’s fees and keep getting a handsome amount of profit out of the hands of the local people. It is also possible to get really good discounts on tours if you use local guides and by doing so you’re helping to stimulate the local economy and create jobs for locals as well.

It is always noticed that the hostel and hotel that includes breakfast is a very simple way to save money on food for one meal. And for those who want to get a little more saving on food is get the suggestions asking the locals for their tips and tricks about cheap food. Ultimately, the best way to figure out where the cheap restaurants are is to learn the language efficiently and then earn the respect of the locals to ask them where they go. On the other hand, another easy tactic to find a cheap spot for food is to ask your locals hotel concierge or their staff for the guidance about best food according to them. Apart from that, you can dig into the street food of the country rather than expensive hotel food meals.

Similarly, eating your meals at local restaurants is also a great way to save plenty of money that you were supposed to spend on restaurants. For example, let’s talk about Bali, if you plan to decide to eat at the ocean-side big cafes in Canggu, then you’ll probably spending around $14 for a meal. Similarly, if you eat at the local restaurants on a block away from the ocean-side then you get bigger portions, tastier food, and it’s only costing you $1 for a meal. Stay in hostels Another budget-cutting methods are Hostel, they are one of the best ways to travel on a budget. This tip is one of the

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