10 Most Promising Event Management Companies in India 2021 by inory magazine

10 Most Promising Event Management Companies to Watch in 2021

Editors note:

The Indian event management industry is continuously changing and evolving. The industry is forecast to touch Rs.10,000crore by 2020-21(Event and Entertainment Management Association). Today, events play an increasingly important role in the marketing & communications mix for all businesses and considered as a means to advertise, launch or build brand name. Whether its weddings, corporate events, MICE (Meetings, Incentives, Conferences, Exhibitions), ribbon cutting ceremony, product launch or factory inauguration, they aren’t simple events these days and need the intervention of a specialized event management service provider. The event management industry is undergoing a significant transformation in order to revolutionise how entertainment is used. This eye-popping double-digit growth of the industry has paved the path for several big and small players to foray into the market and deal with creation, development and execution of processes for the promotion of different types of events. However, amidst of latest emerging trends that make the event management professionals to rush off their feet, it becomes very challenging, yet indispensable chore to proffer creative and quality events that are cherished for years. People today also hunt for those companies who mirror the meticulous mind of a creative agency, strategic hands of a response management group and not to mention, a cost-effective platform that even makes the small organizations heave a sigh of relief and success. Understanding the same vital need for business entrepreneurs and leaders to find a perfect event management company, iNORY Business Magazine identifies “10 Most Promising Event Management Companies”. Brandwidth Events, Concept N Creation, Entertainment Sportz, Event Brigade, Events of Happiness, Genesis, Impressions Entertainment & Events, Marrquee Events and Conferences, One Events, Prasang Events. Do flip over every single page to unveil the secret of the success of these start up!

Transforming Events into Kick-off Celebrations

Most people fail in life not because they aim too high and miss, but because they aim too low & hit. Brandwidth, an experiential marketing agency, stays ahead of the game by creating engaging experiences with a process that marries brand essence and creative insights with tactical expertise. The New Delhi headquartered company which is competent enough to bring alive well thought out creatively engaging experiences was founded in 2008 with the belief that brands & people connect at the intersection of experience.

The Directors of Brandwidth Deepak Pahwa,

Deepak Pahwa Director of Brandwidth

Himanshu Anand, Shantanu Goyal and Shashank Gupta along with Managing Director Ranjit Raina strive to distinguish Brandwidth experiences by giving a lot of emphasis to the execution. Brandwidth provides integrated experiential solutions to clients that go beyond just event execution and brand activations. The company focuses on developing and executing solutions that use multiple platforms to create the most effective and engaging experiences. It not only allows brands to create an endless brand experience but also enables consumers to interact with it seamlessly across various touch points. The company renowned for out-of-the-box thinking and conceptualization offers services including digital integration of brand activation ideas, MICE (Meetings, Incentives, Conferences, and Exhibitions) support, content development & creation for events and activations and experiential consulting service among others. By providing the best value for money through optimum cost and quality balance, the company has earned trust and enduring good relations with top-notch clients including GSK, PEPSI, Star TV, McCAIN, Ramoji Group, Discovery, SBI, Lupin Pharma, Mexus

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Education, National Geographic Channel, Samsung, Mindtree, Iomega and Shell Inks; which is reflected in the repeat business.To fuel their tremendous growth, Brandwidth has devised a financial plan that looks at debt and equity investments that will allow the company to jump-start some of their growth plans. The steadily growing company has built a strong roster of interesting work. To keep their team innovative and motivated, Brandwidth works on projects that provides joy to clients as well as their team. “It’s all about having fun while we make Brandwidth an agency we are all proud of. One of the advantages of being a young company is the level of excitement that people share. There is so much to achieve that every new project becomes

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a milestone and something to celebrate,” says Ranjit Raina, Managing Director, Brandwidth Events Private Limited. While catering clients’ needs across the globe with offices in New Delhi and Gurgaon, along with associate tie ups in all major cities; the company aims to expand their event management services to Mumbai soon. Brandwidth has recently merged with Radical, an agency that aims to create, curate & produce bespoke experiences that will allows brands to move people and seeks to go beyond the client brief and focus on creating value by building owned IPR. With the merger, Brandwidth is now looking to enhance their own ‘brand width’ and take the agency to the next level.

May 2021

One Stop Solution For Events and Promotions C oncept N Creation Born in 2005, is Growth Oriented Professional Event Management Company with all the innovative concepts, positive approach, work ethics and integrity. We apply creativity to ensure acclaimed identity sustains. Everybody understands the need and themes of parties. The concemed to work on them - elegant, contemporary, classis and traditional. Qualified teams arrange personal & corporate parties, so do they do to make stage shows, theme parties, fashion shows, conferences and exhibitions successful.

Vishal Goel Experienced Director with a demonstrated history of working in the events services industry. Skilled in Integrated Marketing, Advertising, Event Management, Sponsorship, and Corporate Communications. Strong professional graduated from St Maria”s, Goenka College of Commerce, IIMM Pune. We believe the concept, the design, choreography and execution of an event constitute a gracious and oftentimes, strategic message on a client’s behalf. Our goal is to project the standards, integrity and image of our clients in all that we do. The collective effort of a committed and multidisciplinary group of young

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energetic professionals with lots of expertise and innovative ideas.

exciting challenge to meet to the client’s expectation

We have a long and very clear vision of being the foremost organization in the field of event management and corporate communication while sharing our success with our team members, our smiles with our satisfied clients and our achievements with the society.

For Idea we did executed various activations Mall but the most exciting one was the IDEA rocks India audition where we did create a small audition room and to add to its excitement was online upload of the audition on YouTube channel created especially for the event by our digital team. A total of around 450 auditions were done in 2 days’ time.

CNC stands as one of the leading van activation service providers in east with a vast inventory of resources in the form of database of Hat, Feeder Markets, Mandis etc to help reach to the TG for various brand as per desired process. CNC as an agency has worked for various MNC like Airtel, Tata DOCOMO (formerly Tata Indicom), MTS, IDEA in the telecom sector. CNC has done Van activations for ITC, SOLID Health drinks, Nestle – Everyday brand in FMCG sector. CNC also has done van activations for other clients like Philips, ING, Godrej, Dish TV, Nokia etc. CNC team with its experience executed various mall activations across PAN East for various brands like IDEA, MTS, Philips, Nokia, Godrej etc. All brands worked upon are of different genre thus creating an

For Philips we created a specially designed demo cum promo zone in mall on valentine day. The thought was to pamper and privilege the love birds with the whole range of Personal care by Philips. A total of around 600 pairs were registered for the various scheme through the activation. For Nokia various brand launches were done and the said brands were promoted at various malls with on spot demo. Brands like 2690, c3, c5 launches with brand promotion handled successfully by the team. For MTS we did created a special demo zone to demonstrate on the speed of their data services branded as MBLAZE and MBLAZE Plus. Created a database of 1200 followers for their brand on FB page conducting the activity for 4 weekends. For Godrej – the connect was to

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Vishal Goel Director

be safe. The product demonstrated with various promos was to be safe and keep their valuables safe using the Godrej Lockers. Demonstrated from the Video Door Camera to Car Lockers designed for all the various class (mass) by Godrej. A database of around 650 generated during the course of activity. Conferences and Seminars are very critical for any organization since the said takes place to discuss on a serious matter of the organization. All small and petty details like stage, Lights, Sound, timely adherence of F&B etc needs to be manned by the agency working with utmost care. Our team of professionals have handled various such conferences and seminars with knack for clients like Nokia, MTS, Philips, ITC, Dish Tv, Zee Turner etc to name a few. CNC team has got specialist who do understand the pulse of business and keeping the same into mind we do understand the importance of Distributors, Dealers and Retailers for any given organization. The need for such Dealers and Retailers meet is to build in confidence amongst the entire team and pave path for further improvement. Keeping the vibes into mind and the entertainment

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ingredient mandatory for such meets we have executed various such events for Nokia, ITC, HUL, MTS, IDEA, AIRTEL, DISHTV, KUTCHINA, LAVA, MAI ETC to name a few. Store launches has been one of the biggest areas of CNC creative team wherein the team conceptualize, design and execute various new brand store launches with fun and flora to mark and imbibe the presence in the mind of the TG present in the area of launch and surroundings. May it be a celeb like Nusrat Jahan, Parno Mitra etc doing the launches for various Nokia brand store or Konenika, Sayon etc doing the honors for the TATA Docomo (formerly Tata Indicom) brand stores. Starting with theme décor to using of imported flowers and fabrics, adding up Live Band, Stilt Walkers, Leaflet’s distributors etc. we have done all sort of combination to add glamour and make the launch remarkable.

makeup to costume to walk all small and important aspects was taken care by our professionals. Apart from the beauty pageant we did also organize shows for MTS comprising of various designer clothing lined up together. CNC team has got a good network with around 60 corporate houses being in the list where we carry out regular clients to offer and bundle their products. Our team did execute various corporate activations for our clients IDEA, MTS, DISH TV, AIRTEL, MAKEMYTRIP etc at various corporate office like WIPRO, TCS, WEBEL, Cognizant etc to name a few. A strong database of not less than 5000 corporate executives is generated by our team for our various clients, States Vishal.

Our team has executed various Fashion Shows for various clients. Our team has handled a beauty pageant “Navy Queen 2014 “ Port Blair with flair and desired result. The entire pageant was choreographed, designed and executed by our professionals. Starting from the

May 2021

Event Brigade Provide Excellent Quality Services At Affordable Price

A squad of event enthusiasts and event managers to rescue you from the worry of organizing and managing an event of your life makes an Event Brigade!

Event Brigade is a team of young, creative, enthusiastic and dynamic professionals with a sparkling stream of ideas having solid experience in the field of Events & Entertainment. We would like to be the first choice of all organizations and families looking for unique and personalized events. We are dedicated to conceiving, designing and executing events that exceed their expectations. We are here to make things easier and provide excellent services to our clients. Every event organized, managed and coordinated by us is an excellent opportunity for entertainment, growth, personality development and confidence building for our clients. From our in-house 18 inory

staff to all of our clients and participants, everyone has experienced the magic.

Event Brigade operates in entertainment, media and communication and many more things. We offer a comprehensive and integrated range of services to our clients. Event Brigade is widely recognized as a holistic events solution factory. We believe that every minute detail must be acknowledged and attended to, which translates into a positive and favourable experience for the target audience. Our goal is to give each & every event a different Meaning, Identity and a Vision with true professionalism to chart the roads of informative & entertaining events. Kunal Garg Founder, Director, while doing BCA, Kunal first came to know about event management as a field and it immediately stuck with him. So, following

his passion, He did a degree course in event management and since then there has been no looking back. He now has a solid experience of 8 years in the field and he is very well versed with all the internal aspects and intricacies of the field right from production to logistics, artist management to hospitality and so on and so forth. In the last 8 years, a time period that He has thoroughly enjoyed, He has worked on 700+ events and still going on strong! Kunal says, to give the best to our clients by putting our heart and soul in what we do. To provide excellent quality services at affordable prices, by responsibly taking the on us of event planning and management for our clients, so that they can rest assured knowing their events are in capable hands. And by delivering high quality service consistently achieving customer delight. May 2021

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May 2021

20 Creative Ideas for Marketing Content Creation at Live Events It’s Time to Use Social Media for Content Creation at Live Events

Part 2: Video ideas to create event marketing content

We’ve composed a list of 20 opportunities for creating content at your event to ensure you’ll never be without a great idea again. You may be familiar with some of them, but we hope to surprise you with some new ideas as well!

5. Video testimonials:

Part 1: Live tweeting ideas for event marketing

6. Video thought leaders:

Live tweet your ideas and your audience’s ideas. Live-tweeting blends audience participation with live micro journalism. And it’s usually the main channel of content distribution during your event. Make sure to feed your Twitter account with the following tweets:

Video thought leaders and get their comments on the topics that are being presented and discussed at your event.

1. Tweet insights:

Exhibitors are often overlooked at events. Have your exhibitors say on camera how they can or want to help your attendees.

Try to capture the essence of your speakers’ talks and tweet the most interesting facts and figures they present. 2. Share speakers’ quotes: People have this innate craving for good quotes. Tweet the best quotes from your speakers. They often get loads of re-shares. 3. Tweet with pictures: Attach pictures to your tweets to significantly increase engagement and reach. 4. Retweet a lot: Your attendees’ tweets are an endless source of powerful insights and they are genuine captures from your event. Show attendees some love and retweet them generously.

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Video your attendees and capture their impressions from your event – ask about what they’ve learned, which speaker inspired them the most, etc.

7. Video exhibitors:

8. Share industry predictions: People love predictions. Ask the key figures in the industry to share their views about the upcoming trends in your niche. 9. Share behind-the-scenes video: Video how you’re team is setting up or running the event. It gives your event a powerful touch of authenticity and links a human element to your brand. 10. Shoot time-lapse: Time-lapse videos are surprisingly underused and therefore can have a big WOW factor on viewers. Try to capture the movement of people to magnify the time-lapse effect.

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11. Record Vines: Looping videos are really trending and an easy way to make your event go viral! You can share them easily via Twitter or Instagram. Humor is the key here! Part 3: Blog ideas for your event marketing content strategy 12. Share your story: Share your personal challenges from organizing your event in a blog post. People always crave genuine stories. 13. How-to blog: Did something work particularly well? What is the key takeaway from organizing your event? Share your lessons with your peers. 14. Invite delegates to submit their blog posts: Leverage the potential of the crowd and ask your delegates to share their stories from your conference – main takeaways, how-to’s, key learning points, etc. 15. Share your speakers’ bios: Spice it up with additional questions about their professional life. It’s a win-win. You get great content with no effort and your speakers get more visible. 16. Post-event Q&A: If you use a Q&A platform at your event, email the archived questions that were not answered to your speakers. Ask them to respond to them in the form of a video or a blog post. Your audience will love you for

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providing them the answers that they didn’t hear from the stage. Part 4: Use event photos as content for marketing 17. Sneak peek photos: Whet your delegates’ appetites by showing a sneak peek of your event being set up, hotel lobbies, surrounding area, etc. 18. Collect selfies: “Selfies are the new autographs,” said Julia Hartz from Eventbrite. At events, where people have the chance to meet their ‘heroes’ and colleagues, they take a lot of them. Share them! People love reliving the joyful moments. 19. Publish candid photos: While you often need to wait for a couple of days for the official pictures, you can share attendees’ candid captures instantly. You can also encourage more photo sharing by displaying picture tweets on the Twitter walls. 20. Post a photo collage: Create a photo collage from tons of pictures accumulated at your conference. The most important factor in promoting an event successfully is knowing the audience and tailoring promotion such that it will resonate with them. Keep your messaging simple and relevant, and continue to put in the work, and you will see your event grow.

May 2021

One-Stop Company Helping The Machatunim

Chirag Shah-CEO

vents of Happiness came into existence in 2009-2010. A one-stop company helping the machatunim. With the tremendous hard-work of all the teammates equally, we were able to shoot our dream with flying colours and deep satisfaction of our clients as they always provided the feedback in the form of corsages. Events of Happiness strives to be the bestrunning event management company, producing the highest quality events that not only set the standard for event production but also set the trend for the industry. We are a panel of 15 skilled and dedicated craftsmen who are highly qualified designers thereby adding the extra edge to our platter of deliverables. We can help fledgeling events get 22 inory

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off the ground and existing events soar. We’re flexible, fast, responsive and reliable. And we always bring a fresh perspective. No matter what stage of the planning you’re in, we’d welcome the opportunity to help you make your event the best it can be. Our corporate offices are in Pune and Rajkot and our footprints extends to Punjab, Rajasthan, Mumbai giving our work and thought process a global perspective thereby working wholeheartedly to make a memorable event of bride and groom. Events of happiness is a leading event management company, taking pride in making your job as easy as possible, providing all your event planning needs with whole-hearted dedication centering the customer satisfaction. We can be part of as much or as little of your events as you wish and make all efforts on your behalf. We take care of all the detail starting from conception to execution, our total event management programs fulfill logistical needs, align with specific event goals and map to your larger marketing strategy and thereby making your event great epic. It doesn’t matter which stage of the event planning process you are at; we can always assist you and for being better and better. Equally if you need an extra pair of hands throughout the event planning and are running out of time, we can step in and help ease your workload. We will produce a seamless event, just shooting the target decided by you and making you successful as Client satisfaction is our main motto at events of happiness. Our vision at Events of happiness is to become one of the best events management team using only the best principles and practices in managing which are well-established by formal education, training, competence, experience, professionalism, uniqueness, and happy of each team member to give not only the best services for client but to make every event filled with wonders and adventures by a unique program for every event that will surely last forever in clients’ lives. We are dedicated to conceiving, designing and executing events that surpass the objectives envisioned for our clients and create the wow factor that is the hallmark of every event at Events of Happiness. 23 inory

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Helping Leaders Articulate Their Vision In A Credible Narrative Anchored In The Real World. Genesis is a strategic and creative consultancy that helps organizations turn their unique points of difference into market advantage. We work with leaders to optimize brand, strategy, communications and investor relations.

to become more holistic in the belief that an entity’s image, reputation, belief system and communication cannot be separated. Our greatest contribution to clarity and to our client’s larger purpose is often that we act as advocates for the user.

In 1967, Jim Adler, founded Genesis in a tiny storefront office in Evanston, Illinois, and he has served as the company’s lead strategic communication and marketing advisor ever since. Jim’s creative ability to identify and solve the “right” problem has gained him the trust of the senior executives and management of Genesis’ client companies, as well as the internal teams for which he provides leadership.

Jim’s experience as a change agent, developing strategic positions, building brand equity and achieving real results has proven successful for clients that range across cultures and industries, from start-ups to global Fortune 500 corporations.

Jim began his career with Container Corporation’s Centre for Advanced Research in Design, under the influence of some of the great minds of the Bauhaus movement. It was during this period that Jim developed a fundamental belief that guides Genesis to this day - that by linking a company’s behaviour, communication, culture and strategy to its overarching promise, the resulting combination of experience and identity creates a differentiating and ongoing sense of trust across constituencies. Over the years, Genesis’ approach to positioning and branding has evolved

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Mike Miller, CCO and Partner, committed wheel guy…cars, bikes, motorcycles… “you know, rolling stock.” Believes in the power of a great idea, and that design can change the world. After working in small advertising shops Mike realized that design was where his heart really was. Landing at Genesis in the mid 70’s, Mike has worked on a breadth of clients around the globe. Working on projects that range from wildly corporate communication to serious startup strategies, Mike loves the challenge of bringing brands to life. Fortunately, there have been a lot of sporting goods clients in the mix at Genesis. Iconic brands like Schwinn, Scott USA, Orbea and Giant bicycles all have worn work that Mike directed. An avid skier, snowboarder and

cyclist, Mike knows the insides of factories from Mittersill, Austria to Shenzhen, China all on a quest to understand how design can grow brands. Genesis has always formed deep and lasting relationships with senior executives and their teams—in some cases working with the same business leaders in successive companies. At least one principal partner is always immersed in a project, and each one is an expert in his or her discipline. We add value through a high-touch partnership, solving strategic problems creatively and creative problems strategically. We are champions of the idea, adept in all media. We like to work from the inside out, creating continuity from culture to customer. We believe you should do it before you say it, so you mean what you say. Since 1967 we have been a trusted partner of every kind of enterprise, big and small, all over the world. We value curiosity, courage, intelligence, humanity, and originality. And we aspire to create change for the better. In business, your brand is your promise and reputation. Hard won, easily lost. It is also your personality, the thing that individualizes

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and personalizes you, the reason customers relate to you emotionally. Reputation, personality, relationship: these are often things businesses approach in a counter-intuitive way. These things are our business. Business is about two points, A and B, and the journey between them. Great strategy is a straight, direct road that leads to envisioned goals,

Genesis by name, Genesis by nature.

Be a catalyst for excellence.

In enterprise, every day is day one. A chance to plant a flag, or fly one higher. We partner with committed leaders to create change for the better, in brand, strategy, communications, and the real world.

We are an agent of change. We’re here to think the unthinkable, in order to bring out the best

Work from the center.

Solve the right problem.In the jungle ecology of 21st century business, the right answer is to ask the right questions. Our business is journalism, not fiction. It’s the relentless pursuit of the elegant solution.

to your true north, it specifies the way your enterprise competes in its space,

At the core of every worthy enterprise is a single, simple truth. And the road to a strong culture and a fiercely loyal customer runs clear and straight from that center. Champion the human being.

it makes everything you do cumulative and therefore more powerful. At

Every enterprise is the sum of its parts –

whatever point we join a company’s journey; this is where we always begin.

a community of employees, leaders, and investors. Business is people, a chain that only has value if it’s anchored in the human needs of the customer.

and to the triple bottom line of people, planet and profit. It is forever aligned

The genesis of Genesis was design – the art of creating a form

in our clients and in ourselves. When we help organizations excel, we excel.

Be bold. If you want to be loved because you’re different, be different. Not just in what you claim, but in everything you do. The world is shopping for integrity and originality. A yard of effort, a mile of trust. States Jim.

that perfectly expresses function. We have become a company with a much wider portfolio of disciplines, but the same intention always applies. We express the function of a company or organization in whatever form is most compelling, whatever the medium. We always start at the center, we always serve the end-user. The relationship between profit and value has never been more strained. We live in a world in which business cycles are speeding up exponentially, and decision cycles are collapsing correspondingly. Investors crave integrity and transparency, a compelling vision and strategies, and a consistent return commensurate with risk. Genesis helps leaders articulate their vision in a credible narrative anchored in the real world.

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6 Simple Steps for Better Post-Event Engagement

our work isn’t over when the last guest exits the venue. In fact, it’s just getting started. When it comes to postevent engagement, you have much more to do to nurture your potential guests to ensure they take desirable action that converts to higher ROI.

A post-event engagement survey is perhaps the simplest way to gauge attendee satisfaction or lack of it. The results provide valuable metrics with data on what went well and what didn’t go so well.

For a low rating, such as a five or below, ask guests what was it in particular that caused them to give a low score. Surveys can also come with an incentive, such as a discount code, to increase participation.

Send the survey within 12 hours after the event, and include questions where guests rate Post event evaluation is an effort various parts of the event. This that all planners should undertake can be a 1-to-10 scale asking – in order to understand if questions, such as: the even met expectations for all stakeholders, and to o How much did they enjoy the identify strengths and areas for individual workshops? improvement. o How would they rate the clarity The key is to stay in touch with of the speaker/presenter? the attendees through these fun o Did they like the venue? and guest-focused tactics. Try these Easy Post-Event o Did they enjoy the food? Engagement Ideas: o How helpful and courteous was 1. Create a post-event survey for the staff? post-event engagement.

2. Create a networking event after the event.

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Are your followers following each other? After the event, you can set up a smaller follow-up event where attendees return. This time, though, the goal is just for returning guests to mingle a second time and get to know each other. This can be a live event or a remote one. Either way, there should be a facilitator. If the attendees were from all over the map, then identify locations where attendees within a geographical area can meet up. May 2021

If you prefer a simpler approach, then consider creating a temporary forum where a moderator can start threads and facilitate discussions regarding anything related to the event. People who attend the same event have a common interest, and a networking event creates a community where discussion of your company or broader industry remains fresh.

engagement includes: o A thank you message to everyone who attended o A montage of testimonials and event highlights o A post-event offers exclusive to everyone who attended o A collection of memes and GIFs compiled from the event

3. Get active on your blog or o A deeper look into the product vlog for stronger post-event or service promoted at the event engagement. Sure, the content above can be Blogs and vlogs are common posted on your social media, pre-event marketing resources. but a blog and vlog allow you They’re also just as effective to include the content in much afterward. In the days that follow greater depth. after the event, ramp up your posts; you have plenty of content 4. Give back to guests to improve post-event engagement. material for doing so. Some stuff to include in your Your attendees did you a huge blog or vlog for post-event favor by attending the event. By 27 inory

all means, send a quick thank you email. However, you should take your gratitude to the next level. Show guests that you really appreciate their attendance by giving them something of actual value. This can be a simple discount code. However, something more physically tangible may be more appropriate. How about a mailin, handwritten thank-you card with a gift card inside? A thank you gift should be sent within 24 hours after the event. However, you can also send additional gifts afterward to show that you haven’t forgotten. By the time the next event rolls around, for example, you can send them a personal invitation or exclusive early bird special deal.

May 2021

Impressions Entertainment & Events Making Events Truly Fascinating with Out-of-the-Box Ideas

Dr. Jitendra Josh

Founder & Global President- Global India Business forum

Impressions Entertainment & Events Pvt. Ltd. is venture by Abhi Group. It is an Event Management company established by Dr. Jitendra Joshi in the year 2007. Company has more than 10 years of experience and has huge satisfied clients from all over India & globe. It brings fresh & unique approach to the event Management Industry.

A self-made business icon and visionary Dr. Jitendra Joshi is the MD and Group Chairman of Abhi Group Of Companies. Dr. Jitendra Joshi honoured PhD with the theses in “Heavy Duty Transportation Industry” in India, with masters in Management Science and a background of Bachelors in Electronics Engineering. He further went to complete

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his post-graduation in IT, DIE (Diploma in Industrial Electronics), DMM (Diploma in Material Management), ADC SSA (Advanced Diploma in Computer Software) and PGD BM. Coming from a humble background, Dr. Jitendra Joshi has worked his way out to be successful. A successful entrepreneur, a family man, a social worker and an inspiration to many, Dr. Jitendra Joshi feels he still has to achieve a lot before he calls it a day. He has received many awards and recognition in various fields like Femina Pune’s Most Powerful Award (2018-2019), Times Men Of The Year Award (2018), Award of Excellence by Gulf Maharashtra

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Business Forum (2018), Yuva Udyojak Puraskar (2015), Rotary Leadership Excellence Award (2014), etc. Also, He has travelled all across Maharashtra in 15 cities to guide and motivate thousands of youngsters through ‘Young Inspiratory Network’ - Program by Sakal News-Paper. Under his chairmanship MSBTE started “Learn & Earn Scheme” in Maharashtra. When it comes to event Management, we believe anything is possible. We work tirelessly to find the best solutions for your venue and your budget. We provide everything from initial concept with economical & creative aspect. We’re also agile and happy to assist only where you need us most. Now a day’s corporate events are part of daily business routine. Such events have crucial importance in corporate sector. Conference, Seminars, Business Meetings, etc. are playing vital role to running & expand successful business and business relations. We provide professional Corporate

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Event Management Service with our Professional Event Organizer. We are well-known event management company consisting of a team of experts that have years of expertise in managing high-end social and corporate events such as baby showers, munj ceremonies, naming ceremony, weddings, birthday parties, etc. Our team at Impressions has long been associated with delivering innovative events and we are also known for our world-class venue decorations! In today’s Glamorous world Celebrities are most attractive part of the event. Just choose celebrity of your choice; our expert team will manage everything from their appearance to their media perception & magazine cover. We organize various events and also undertake Celebrity management, States Joshi.

May 2021

Complete experiential solutions Marrquee Events Private Limited is a leading Event Management & Experiential Marketing Company, with its headquarters in Pune. Marrquee Events Private Limited has presence all across India and has done events in more than 20 cities in India. With a vision of providing world class innovative experiential marketing solutions to clients and with its own production house Marrquee Events Private Limited has been able to provide efficiencies both in execution and cost to clients.

Rajesh Rane Chairman and Managing Director

Pankaj Joshi Director 30 inory

Marrquee Events Private Limited has produced events across all verticals like Conferences, Concerts, Product Launches, Activations, Parties, BTL, Outbound & Employee Motivation Programmes etc. and its core team brings with it an experience of over 2 decades in the industry. Rajesh Rane, Chairman and Managing Director, an MBA has been producing events for over 20 years. As founder chairman of the Express Youth Forum (EYF), he has worked extensively in segments like youth, schools, corporates & also for social initiatives that involve the under privileged. He has produced more than 800 events across India like concerts, product launches, reality shows, festivals including ‘VERVE’ - India’s biggest Inter-Collegiate Festival & has worked with some of the world’s best brands. With over 2 decades of industry experience, he is also a faculty on Event Management & Business schools. Pankaj Joshi, Director is a Graduate in Event Management. He has been producing events for over 10 years across all verticals. Pankaj Joshi worked on major brands like IDEA, NOKIA, MOTOROLA, Pune Festival etc. He has vast experience in production across all segments with great vendor relations. May 2021

Our mission is to exceed the expectations of the client. We aim to be the best event management company with excellent services in each and every genre, and we want to constantly challenge ourselves and the upcoming trends, we aim to set a trend in the market and deliver the best creative designs to the clients, we offer trained eyes to every detail of the event. To establish and network the brand name of Marrquee Events and Conferences all over the globe by homely, nostalgic and entertaining experience to the customers with the capability of doing events in all fields and sectors, we aim to ensure client satisfaction and loyalty, every event has to be more than perfect and should be error free. Marrquee Events is all about generating excitement that fires the mind and imagination. Uniqueness, Intangibility, Rituals, Personal interactions and Time scale is our company’s backbone with a creative vision to discover people’s Big Dream into a Reality. Our Working Philosophy “The greater the depth of thought in terms of the objectives set for the event, the better the benefits that can be reaped.

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Organizing Flawless Technology Driven Events Across India One Events is an integrated event management and promotions company. We work with small, medium and large companies, social organisations, government departments, educational institutions, associations, trade bodies, individuals and celebrities to plan, manage and execute all their events. We offer event management, hospitality and travel related services to businesses, government departments, not for profits and individuals. We also offer local language interpretation and translation services to foreign dignitaries attending national and international events, meetings, conferences, seminars, trade fairs and exhibitions in India. In the last few years since our inception we have planned and executed corporate meetings, employee reward functions, dealer meets, product launches, music concerts, comedy shows, pub events, birthday parties, weddings, baby showers, anniversaries, theme parties for 32 inory

kids, outbound tours, seminars, annual functions, trade fairs, exhibitions, press conferences, movie premiers, music launches, movie promotions, music festivals, film festivals, art shows, fashion events, sports events and various other events. At One Events, we are passionate about creating memorable experiences for everyone. We believe in delivering experiences that will be cherished forever. This is the guiding philosophy behind One Events and is the cornerstone of our organisation. One Events is a privately held company and the owners include seasoned professionals, first generation entrepreneurs and scions of established large business families. One Events is managed by an experienced, creative and enthusiastic team of individuals skilled in event management, project planning, advertising and production. We offer turnkey event management services beginning

from event conceptualization to comprehensive execution of all elements. Our objective is to ensure that our clients have a reliable one point contact for all work related to their events. We provide 24 x 7 service and access to the best resources to create a memorable event experience. We offer event marketing services like selling sponsorship, tickets and space for an event. We also help event organizers in venue, media, hospitality, travel and celebrity tie-ups. We also promote events online and offline through social media (Facebook, Twitter, Instagram, YouTube, GooglePlus etc.), digital marketing, online ads, email, mobile SMS, WhatsApp, Snapchat, Hike etc., ads in newspapers, magazines, television channels, radio channels, cinemas, malls, hoardings, outdoor ads, posters, leaflets, handouts etc. We have a large database of event goers all over India that can be targeted for ticketed events and other public events. May 2021

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May 2021

Use Content Marketing To Promote An Event

In a recent survey of B2B content marketers, 88% of respondents said that they use content marketing to promote a product or service and 76% said that they would produce more content this year than they did last year.

because it is designed to be useful and relevant.

Content marketing is one of the most popular marketing strategies among experts because it is also one of the most effective strategies to promote a product or service. But despite the overall popularity of content marketing among marketers generally, iNory Magazine study shows, that event organizers and event marketers are underutilizing content marketing when it comes to promoting an event.

• Content can be visually compelling, helping your event stand out from the crowd

content marketing strategy that will be able to effectively promote an event or conference using proven tactics employed by some of the most successful events. It can be used strategically to help support several aspects of your event – from initial promotion to on-the-day engagement. You might have heard the phrase content is king – it may be a cliché but it’s one that we believe in. Event content marketing is what comes next. It’s the process of taking the content you’ve created and getting it seen by the right people at the right time. There are numerous channels that you can use tactically to achieve this, but more on that later. Why you should use content to market your event When done right, content marketing can be a highly effective form of communication. It’s a fantastic way to achieve genuine engagement with the audiences that you are trying to reach. It also differs from traditional advertising

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Here are some of the reasons you should consider content to promote your event online:

• Content can add useful context and provide helpful information about your event • Content can be shareable – it can be effective at spreading awareness of your event • Content brings added value to your primary message • Content can be recyclable – you can update it when your next event happens Creating compelling and imaginative content will only enhance the image of your event or organisation. Great content can entice new users and also service your existing attendees with useful information. Getting Started with Content for Events A great place to start with content marketing for events is to use it to inform potential attendees about the relevant details of your event. You’ll want them to know the essentials – what, when, where – but also, who’s going to be speaking and exhibiting, ticket prices, itineraries and, most importantly, why they should come. You could even use your content to help them get the most out of the day. Broadcasting this information and your core messages out to potential attendees can seem like an overwhelming task. Remember though that the internet offers

lots of tools and platforms to help you get your content out there. More on this later. So, you’ve created some relevant, eyecatching and search-optimised content. You’ve posted it in the right places. There are still some other actions you can do to boost traffic and engagement. Sharing is caring. Play your cards right and your content will be liked and shared by lots of people that find it useful and love what you’re all about – value. All of that effort you put into creating truly valuable content is worth it. Encourage them to Like and Share through enticing CTAs. Once your content is shared online it will have a wider reach and has the added weight of a personal recommendation too. Post-event Marketing Ideas Content can be extremely valuable even after your event has taken place. It is a way to continue the conversation with event attendees by providing them with useful information that builds on what they have already learnt. Typical examples of this would be handy summaries or slide-shares of the talks they might have attended, companion articles that expand on topics covered at your event or simply just curated learnings from your event. Crucially, post-event content keeps the channel of communication open between you and your event attendees. Content can help you to build communities of like-minded people that are passionate about the same things. Regular post-event content keeps your attendees engaged with what you are doing now and, in the future, making your promotional activity a lot easier for the next event you run.

May 2021

Use Content Marketing To Promote An Event

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