Nykd by Nykaa Showcases Latest Intimatewear Collection at INTIMASIA 5.0

Nykd by Nykaa , the brand will be showcasing its products at INTIMASIA 5.0, a leading platform for the intimate apparel industry in South Asia, in February 2023. INTIMASIA 2023 is scheduled to be held from 20th to 22nd February 2023 at Bombay Exhibition Center, Mumbai.

Nykaa, a leading online and physical retail marketplace for health and beauty products, has announced the launch of its new intimatewear line, Nykd All Day.

The brand, which was founded by Falguni Nayar in 2012, has expanded to include a range of bras, panties, sleepwear, shapewear, and accessories that provide both comfort and fashion.

“At Nykd, a brand by the House of Nykaa, we’ve made every effort to simplify your lingerie experience with products that provide comfort round the clock and seamlessly fuse fashion with function for an elevated everyday look. Our lingerie is easy to love and live in and feels like your second skin,” said Nykd by Nykaa.

In addition to its clothing line, Nykd by Nykaa has also created a Bra Advisor, a digital solution that helps customers better understand their bodies and choose the products that are most suited to them.

“As an inclusive, body positive brand built on the pillars of convenience, comfort, and tech, I am certain that this expansion will allow more consumers to see, touch and experience our wide range,” said Preeti Gupta, Business Head of Nykd by Nykaa, Gloot & Kica. “Nykd has been well received across the consumer spectrum and the new in-store experience makes it accessible to even more people.

Over and above, as a brand, we will use our voice to support real women and celebrate real experiences (the good and bad!) which so often get glossily overlooked in today’s world of social media.”

INTIMASIA 5.0 would be featuring 200+ Prominent Brands on Innerwear, Thermals, Shapewear, Sleepwear, Loungewear, Swimwear, Activewear, Sportswear and Socks. INTIMASIA also has a dedicated sourcing section which would feature another 100+ Raw Material Suppliers presenting Fibers, Fabrics, Laces, Elastics, Trims, Accessories, Labels, Packaging and Machinery.

The show is expected to gather a footfall of over 15000 Retailers and Distributors from India and neighboring countries. This would be the largest trade event that India would witness for a particular segment of the Textile and Apparel Industry.

Les Petits offers Dolce & Gabbana clothing

Les Petits, the luxury fashion brand for children, has come up with a premium collection from the house of Dolce & Gabbana. The collection will be available only on the Les Petits platform which reserves the exclusive rights to offer the collection in India.

In recent times, the concept of body positivity has been a significant topic in fashion. Body positivity seeks to educate the public on how popular media narratives influence and how individuals perceive their bodies, including how they feel about food, exercise, clothing, health, identity, and self-care. Along with body positivity, the concept of size inclusivity has also emerged.

Designers and fashion brands have started the practice of representing a wide range of body shapes and sizes.

PN Rao adds clothing for women

Les Petits brings a diverse range for different age groups of children, carefully curated keeping in mind upcoming occasions – Diwali, wedding season, birthday parties, baby showers etc. It comes with a variety of designs with different price ranges to make it a one-stop solution for children up to 12. One could choose from a fine collection of formal and party dresses, beautiful lacy, pastel colored tops, trendy pants and premium shoes. Accessories like fancy hats, handbags and belts make Les Petits a preferred shopping destination for the urban Indian consumer. The collection consists of dresses, track pants, shoes, etc featuring eyecatching, unique designs. The offering from D&G explores opulence with its unconventional and luxurious collection. It brings a distinct style to life that echoes the designer’s tryst with elaborate patterns to create a statement even when the children don their most casual looks. Les Petits is continually driven by the desire to ramp up its offering in the children’s segment.

Les Petits, a venture of the DS Group, is an established player in the luxury children’s wear segment in India. Launched in 2011, Les Petits has a solid lineage and an offering suited to the luxury demanding audience in India.

Power Sutra offers women a range of sizes, personalisation

Power Sutra offers women customised clothing of all sizes.

The premium clothing brand offers women an extensive selection of top-quality, authentic clothing all over India. Power Sutra provides a specialised clothing line in sizes XXS to 15XL so that women of various shapes and sizes can choose outfits that perfectly match their needs. The brand offers a wide selection of clothing for every occasion, ranging from trousers, tops, evening gowns, sheath dresses, culottes dresses, blazers, jackets, jumpsuits, skirt suits, and pantsuits.

Along with being size inclusive, Power Sutra also has another USP, which is personalisation. It gives customers the opportunity to get their clothes tailor made which perfectly fit and enhance their bodies.

The realm of fashion is an ever-evolving one and sometimes revolutionary things happen.

PN Rao plans to venture into women’s business wear.The focus is on strong and confident business women.

This is one of Bangalore’s oldest fashion brands known for men’s wear and is known for its high-quality fabrics and designs, unique and exquisite craftsmanship and each outfit is perfect to wear on all occasions.

The wedding wear for men covers sherwanis, tuxedos and suits, indo-western outfits and custom-made outfits. This clothing line is a mixture of grace and quality and each piece is a classic one. The range covers a wedding function from sangeet to reception.

PN Rao has a comprehensive collection for different kinds of ceremonies. Customers are helped with the selection of material, clothing and design as well. The fits are decent and the clothes are budget-friendly.

The company has completed 100 years and what began as one small store in Bangalore in 1923 now has seven outlets including two in Chennai. The company produces about one lakh pieces of garments a year and customers come from all strata of society.

PN Rao is established in the south and now is targeting the north as well. The brand uses a sustainable method of production, with the largest bespoke tailoring factory in the country completely relying on solar energy.