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Brands get going with store openings

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INDUSTRY BYTES

INDUSTRY BYTES

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ith consumers thronging the malls and high streets, there is a slew of store openings at malls and on high streets. The newfound confidence is apparent in the announcements of new outlets of apparel and footwear brands, both in urban centers and in small cities. The brands get going with store openings that have

Wspurred sales of casual and informal clothing sales.Fitness enthusiasts are willing to spend on shoes and backpacks and hikers are looking for travel gear that meets their needs. Apparel brands including Shoppers Stop, Aditya Birla Fashion and Retail, and many others have chalked out expansion plans for their physical store network.

It is not only adults who are serious buyers. Children have emerged as buyers with likes and preferences of their own, fuelled by social media and insta and peer and youtube influencers. And what they liked three months back may not be what they like now. So brands are getting nimble and quickly adapting to the changes. Online retailers are updating their offerings with unprecedented regularity. All in all, buyers are hitting retail with a vengeance and brands are looking to make sure customers don’t go back disappointed.

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