Allen Solly opens store for the little ones

Allen Solly has opened a children’s wear store in Lucknow. The store has a bright, white interior and open façade, with central islands showcasing a wide selection of late winter outerwear. Allen Solly’s deer’s head logo is displayed throughout the store and the brand’s seasonal boys’ collection features bright, sporty jackets, graphic sweatshirts, and thick flannel shirts and for girls puffer jackets, tutustyle dresses, and pastel T-shirts.

Founded in 1744, Allen Solly was bought by Madura Fashion in the 1990s and launched in India in 1993. The Madura Fashion business was subsequently acquired by Aditya Birla in 2001. The brand was originally known for its men’s formal wear and it later diversified its product range to include women’s and children’s wear, among other categories.

The children’s apparel market in India is growing at five per cent a year. The market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality children’s apparel.