First Cry opens Gurugram store

FirstCry has opened a new store in Gurugram.

The store is spread across an area of 3000 sqft on the first floor with the roadside store facing front covering an area of 35 feet.

FirstCry, based in Pune, is Asia’s largest online shopping portal for children and baby products with more than 90,000 products and over nine lakh customers.

The company also has a presence in Delhi, Bangalore, and Mumbai.This baby care brand values parents’ myriad needs and always strives to fulfill them. It drives an integrated marketing strategy between online, mobile, and offline stores, which is helpful for customers. After creating a strong presence for itself in the virtual space, FirstCry has also expanded in offline mediums with 180 physical stores.

First Cry houses more than 2,000 national and international brands under its belt, including Pigeon, Farlin, Mattel, Pampers, Disney, and others. FirstCry has tied up with hospitals for gifting new mothers. This has helped the brand get increased footfall at physical stores and also raise four rounds of funding from investors. The industry forecast is that of a heavy boom in the retail market and increasing demand for baby and children’s products.