Red Tape opens giant store in Rajasthan

Red Tape has opened a 5,369 sqft store at Ajmer in Rajasthan. This is the fashion and lifestyle brand’s biggest store.

Currently, Red Tape operates over 220 stores in more than 100 cities across India. Founded in 1996, Red Tape based in Uttar Pradesh does men’s clothing and accessories.

Red Tape was one of the first Indian footwear brands to be available in the UK. Since then, Red Tape’s footprint has moved onwards and upwards. Its omnichannel retail strategy, with a strong emphasis on digital infrastructure, is enabling the brand to increase its domestic reach and deliver an engaging and seamless experience to customers.

Augmented reality solutions at brand outlets have helped consumers enjoy an interactive and immersive shopping experience. Environment-friendly practices have been integrated into operations to reduce waste, optimise resources and minimise the impact on the planet.

The brand is run by Mirza, a manufacturer and exporter of leather footwear which was founded in 1979 and which markets its products across the UK, France, Spain, UAE, China, Poland, Canada, Australia, Germany, and the US.