Trends opens in J&K

Trends has opened a store at Bandipura in Jammu and Kashmir.

The store boasts a modern aesthetic with a similar ambience and features an affordable range suited to local consumers. The store will be showcasing a selection of various apparel and accessories including women’swear, men’swear, children’s wear and fashion accessories.

Trends is Reliance Retail’s apparel and accessories specialty chain. Trends aims at democratising Indian fashion by strengthening its reach and its connection with Indian consumers. Its aim is to connect with consumers in metros, mini-metros, as well as in Tier II and Tier III cities.

India’s consumption structure has been skewed in the past over a narrow base of richer consumers accounting for a large chunk of the overall market. However, as the economy is broadening across many more cities and the impact is reaching further down the income ladder, the opportunity for value formats and value brands is expanding. In the next few months, multiple stores are expected to come up in this segment as big brands want to tap this segment. After the consumption has increased in metro cities as well as Tier II cities, retailers are eyeing growth in 2023.

Reliance Retail opened 789 new stores, totaling an area of six million sqft in the third quarter of fiscal year 2023.