Bliss Club to open more stores

Bliss Club plans on opening close to 20 stores in 2023. The stores will be in malls, high streets, and as popups, standalone stores, or as part of multi-brand outlets and will be in cities like Delhi, Mumbai, and Bangalore.

The average store size will be around 400 sqft to 500 sqft where apart from selling its merchandise the brand will plan to use it as a community-building platform by engaging consumers in various activities. An omni experience will be built for customers and the brand will use technology to make that seamless. Currently, stores of the brand are company-owned and company-operated and going ahead the brand plans the replicate the same model as it wants to have full control of the experience. In the next five years, the brand is planning to build its depth and width across various categories like sports bras, outerwear, and maternity wear. Bliss Club, a women’s activewear brand, founded in 2020, has a vision to enable women to discover the joy of movement and build beautiful and functional products. What began as a personal attempt at making a better pair of workout clothes has now become a revolution to get women across the country to go out, workout and move around more comfortably and freely.