Chandigarh gets new Clovia

Clovia has opened a store in Chandigarh. Spread across 550 sqft, this is Clovia’s second store in Chandigarh and eleventh in Punjab and the fiftieth overall.

The store offers a complete range of Clovia’s lingerie, sleepwear and activewear as well as the Skivia range of personal care products from Clovia. The brand plans to have in all 100 exclusive brand stores across Indian markets by the end of this financial year.

Clovia is a premier D2C fashion, lingerie and personal care brand. Clovia’s revenue went up 67 per cent in fiscal year 2022 compared to fiscal year 2021.Tier II and III towns account for 60 per cent of the lingerie and innerwear brand’s business. Clovia caters to some 900 cities all over India.

Clovia started operations about eleven years ago. Bras account for some 65 per cent of its sales while its activewear category accounts for over ten per cent of its revenue in addition to the nightwear category, which accounts for over 15 per cent of the total revenue. Currently the offline channel accounts for ten per cent of the company’s revenue.

The company’s key markets are Bangalore, Delhi, Mumbai, Kolkata, Chennai and Hyderabad, apart from Patna, Ranchi, Surat, among others.