Groversons : Continues its legacy of pioneering Indian women’s innerwear

As a frontrunner in women’s innerwear segment, Groversons has made a mark with its comfortable, stylish, affordable range of brands. With plans to open more exclusive brand stores across India, it will continue to lead the way and create new benchmarks

Atrue Indian success story, the Groversons Group has been delighting Indian women with its range of high-quality innerwear that is trend and pocket friendly for years. The portfolio of Groversons brands has made it possible for Indian women to buy international quality innerwear high on comfort and style.

All about comfort, style and quality

Groversons’ lingerie portfolio includes signature bras, panties, lingerie, loungewear, swimwear, active wear and shape-wear. Groversons has the distinction of being the first Indian intimate brand to receive the ISO ISO9001:2008 certification.

Groversons brands are the flagship Paris Beauty, Super Girl, Sparsh Plus, Poems, Miss-T, Sunaina and Winta. “GS Paris Beauty is committed to inspiring women and empowering them with comfortable yet modern and trend-driven garments. We are a brand that brings you together, lifts you up and celebrates the power of you,” opines Rakesh Grover, Managing Director.

Siddharth Grover, Director goes on to

• Launched in 1997 with small office

• Has touched a merchandise value of Rs 500 crore

• Pan America growing at a CARG 12-15 per cent per annum

• A mid segment fashion brand for men, affordability, quality are its USP

• First EBO opened in 2000, now has 80

• 5,500 MBO’s, 250 shop in shops and 8 large format stores

• Has a presence in Dubai and Middle East explain, Paris Beauty focuses on targeting the younger generation with new styles and a modern take on everyday essentials. “We have a huge range of products that satisfy every women’s needs. Whether its lingerie for your everyday use or special occasions active wear for a high-intensity workout, loungewear to keep you comfortable, or nightwear for comfortable nights. GS Paris Beauty offers something for every need.

Growth through online presence

As per Siddharth Grover, 70 per cent sales take place through the brand’s website. Groversons’ portfolio of products are also listed as top sellers at Nykaa, Shoppers Stop,

Ajio, Amazon, Myntra, Limeroad, Meesho, Udaan and Flipkart, where it has the ‘Gold Seller’ status. Groversons targets a wide range of customers with a comprehensive line up of products that address their requirements based on age, body-type and lifestyle.It connects with social media platforms like Facebook and Instagram to get the right feedback for innovation. Today the company has a 50 million strong customer base and has served 10 million customers. The e-conversion rate from e-traffic is a phenomenal 80 per cent. Thanks to a robust online presence and transaction, the brand has clocked in a whopping 89 per cent growth in customer base expansion.

Spreading its reach across India

The organisation has a robust pan-India distribution network of 400 plus distributors spread over 2,000 plus cities and a retail network of 20,000 plus. The brand has two exclusive stores in Delhi’s Karol Bagh and South Extension 1. The new South Extension store offers exclusive Groversons experience and its popularity has grown phenomenally in a short time. The store has a team of professionally trained women who walk customers make informed purchase decisions. This approach has boosted traffic and sales as customers feel comfortable about leaving the store delighted with the right purchase.

The store also offers the right kind of innerwear for every personal and social occasion.This helps in increasing awareness about the brand’s comprehensive product

Rakesh Grover, Managing Director

portfolio that is trendy and on point. The entire experience is built around womanhood, understanding her body and what gives her comfort. The exceptional quality of fabric and craftsmanship brings forth intimate possessions that are a beauty to behold and joy to wear.

The plan is to open more exclusive brand outlets this year. With another 15 exclusive outlets ready to be launched in 2023, the brand intends to push the number of exclusive outlets to 60 in 2024 and 100 by

2025. Year 2023 is going to be a watershed for Groversons, as the complete experience of exclusive brand outlets is expected to help it score much better than competitors in the category of physical sales outlets.

Meanwhile, Groversons products will also be available across India through over 70 shop-in-shop in 2023.The plan is to go live in over 100 multi-brand outlets by the end of year. The full brand experience of exclusive brand outlets will also be offered at these multi-brand outlets. Every multi-brand outlet will be stringently supervised, monitored and operated by professional management team at GS Paris Beauty.

For some years now, Groversons has been bullish about its expansion plans and this stands reinforced with the expansions plans revealed by the company

Geared for exceptional growth

Predicted as the top five Indian innerwear brands that are surging ahead with phenomenal growth, Groversons is a Noidabased company that has been around for the last 65 years, providing best-in-class innerwear experience for Indian women across the length and the breadth of the nation. Today, it is a leading brand in woven, knitted and hosiery-fabric underwear. Enabled with a monthly production capacity of 2.5 million pieces, the manufacturing facility has been expanded to increase its outputs. Having invested in top-of-the-range Japanese, American and Italian machinery like Juki, Brothers, Eastman and AMP Pisani, the production process is streamlined to increase capacity to serve the growing demand for Groverson range of products.

A legacy in innerwear

Incepted in 1955 by Suresh Grover, Groversons Industries is an unlisted private company incorporated in November, 1987. The company is a reputable manufacturer of women’s undergarments in woven, knitted, and hosiery fabric as well as thermal wear. Well known for its style and quality of products for nearly 70 years, the company has helped in building high standards in Indian intimate apparel industry.

Rakesh Grover says, “We at Groversons Group understand there is nothing in the world that adds to the self-confidence of a woman other than an outstanding pair of undergarments. We are specialized to craft such exceptional pieces of innerwear for a woman that epitomizes fashion and her poise.”

Giving a peek on their background, Grover says, in 1953 the late Chamanlal Grover perceived how rare a good lingerie piece was for women who either got them tailored or depended on imported ones. He then decided to shape up an Indian lingerie brand that offered peerless quality and was affordable. Over the years, the focus has

“Paris Beauty focuses on targeting the younger generation with new styles and a modern take on everyday essentials. We have a huge range of products that satisfy every women’s needs. Whether its lingerie for your everyday use or special occasions active wear for a high-intensity workout, loungewear to keep you comfortable, or nightwear for comfortable nights. GS Paris Beauty offers something for every need.” been on women’s comfort and international trends in innerwear. The legacy was carried forward by Suresh Grover who further organized the integral processes and set new benchmarks for perfection parameters: quality, comfort and style. Today, Groversons is ably led by father-son duo, Rakesh and Siddhath Grover who pride themselves in enriching the company’s legacy through growth, innovation and most importantly as being recognized as a benchmark for the confidence of millions of women across India. They are also credited for taking the Indian brand across international shores. The success of the group can be attributed to its competitive and focused approach, innovative techniques to manufacture the iconic products and philosophy of being conventionally contemporary. The company’s inherent strength are its R&D based on consumer feedback and insight as well as a team of gifted designers and technical experts that create the ultimate fit for body.

The brand’s vision is being committed to inspiring women and empowering them with comfortable yet modern and trenddriven garments that makes for an uplifting and confidence-boosting experience. Its mission is to be known globally as the most approachable women’s lifestyle brand that provides products with the best fits and designs at a great value to the consumer. A perfect example of legacy and modernity, passion for quality and innovation, the Groversons portfolio that celebrates a woman’s personal essentials with comfort and style is what distinguishes it from competition and propels it to success after success.