Daniel Lee gives Burberry new identity

Burberry has unveiled a rejuvenated identity under the direction of its newly appointed chief creative officer Daniel Lee.

Born and raised in England, Daniel Lee is an awardwinning designer and one of the most exciting British creative talents of his generation. From 2018 to 2021, Daniel served as creative director at Bottega Veneta, where he helped reinvigorate the Italian luxury brand.

He was previously director of ready-to-wear design at Celine, which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga and Donna Karan.

He is an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success. In his new role, Daniel will oversee all Burberry collections.

He will present his debut runway collection at London Fashion Week in February 2023. Burberry is a British luxury brand. As the pandemic effect eases Burberry’s boutiques are all open back up fully.

Burberry has been pursuing a fusion between social media celebrities and the blockchain, including the launch of NFTs in the gaming world. Burberry’s ultra-savvy marketing drives are helping the company win new style-hungry customers across the world, desperate to get their hands on a slice of the brand and willing to pay full price for the privilege.