從使用者需求找到設計方向 王秀娟(臺大智活使用者經驗組資深經理)

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王秀娟

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Explore Know

Envision USER

Evaluate

Create Embody

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enquire

enrich

enlighten

Contextual Inquiry

User Personas

User Experience Vision

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enquire

enrich

enlighten

Contextual Inquiry

User Personas

User Experience Vision

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Contextual Inquiry 6


Brain Dump 7


Affinity Diagramm 8


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enquire

enrich

enlighten

Contextual Inquiry

User Personas

User Experience Vision

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“To create meaningful innovations, you need to know your users and care about their lives.�

- Hasso Plattner, Stanford d.school

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User Personas

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User

User Model

User Persona

Jeff Ma

A Member of MIT Blackjack Team

Ben Campbell

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Build Skeleton 16


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C

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D

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A

B

C

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D

F


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擬真如生 Flesh Out 26


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性感

甜美

優雅

睿智

Angelina Jolie

Jessica Alba

Keira Knightly

Meryl Streep

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IKEA Home For Hope

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IKEA Home For Hope

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賦予生命 Breathe Life 33


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enquire

enrich

enlighten

Contextual Inquiry

User Personas

User Experience Vision

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Corning, A Day Made of Glass, 2011

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Start Here

DESIRABILITY

FEASIBILITY

VIABILITY

The solution that emerge at the end of the Human-Centered Design should hit the overlap of there three lenses: they need to be Desirable, Feasible, and Viable

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Start Here

DESIRABILITY

FEASIBILITY

VIABILITY

The solution that emerge at the end of the Human-Centered Design should hit the overlap of there three lenses: they need to be Desirable, Feasible, and Viable

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閱讀圖表 Wall Walking 43


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點子融合 Idea Fusion 47


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故事接龍 Chain Storytelling 53


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Microsoft Vision of the Classroom of the Future, 2011 Microsoft Vision of the Classroom of the Future, 2011

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Microsoft, Keep Shopping TV Commercial 2011


願景交織 Vision Remix 61


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4 + -

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Criteria Start Here

DESIRABILITY

FEASIBILITY

VIABILITY

The solution that emerge at the end of the Human-Centered Design should hit the overlap of there three lenses: they need to be Desirable, Feasible, and Viable

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iNSIGHT, Future Cancer-care Service, 2015

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探查 enquire

充實 enrich

啟迪 enlighten

脈絡訪查 Contextual Inquiry

使用者人物誌 User Personas

使用經驗願景 User Experience Vision

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