InstantBoss Magazine - October 2022 Issue

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@instantbosses

OkieRoots

ClosetHustle

HOW

Jewelry? Jewelry?

DORA CRISTINA DZUSES ORA CRISTINA ZUSES

NATALIE NHILL ATALIE HILL

DANIELLE DSTUMBO ANIELLE STUMBO

Storybehind Syour torybehind Syour torybehind your business bname usiness bname usiness name

My maiden name is Black. And seeing as how it’s for clothes/fashion, I liked the play on words of “little black dress”. That’s how Little Black Boutique came about!

We are YellowHouse Market & Boutique. it`s named after the first home my husband & I built together which was a yellow farmhouse!

My first initial of my first name and my daughters first initial of her first name.

InstantBoss Hands you $500 what you doing with it?

Kendi Cove VIP

Orange Blossom Boutique

Alyssa Avila Vargas

Honestly at this point, I would just have someone come in look at my socials, website & my setup, and tell me what I’m doing wrong, how to fix it, keep doing what I’m doing on certain things, etc.

Turquoise Rhinestones & Relics

LaDonna Kline Young

On my PayPal bill! I have plenty of merchandise but no shows to sell at.

The White Cotton Boutique

Kendra Baroudi

Cassie Judkins Leary

WAREHOUSE WAREHOUSE

bow and arrow

loving life boutique

Mischa Roy

BobbiJean Keesling

We’re wholesale and we love to post boutique photosespecially since we brand all our products with boutique’s names! We don’t sell retail so it gives people options to buy our products from our

I have a monthly “Share Your Pic” contest where multiple people can win $10 shop credit. I usually do one winner for every 10 photos shared. I have 100+ photos shared in my group

a r

This is my first mo everyone who pos entry if they post i love seeing them

BRICK BAND RICK BAND RICK AND MORTAR MORTAR MORTAR

Jack and Georgia Emily Harris Kings Mountain, NC

Southern Fashionista Stephanie Reeves Lewis Moncks Corner, SC

What's Wbeen hat's been your ybiggest our biggest mistake min istake in bbusiness? usiness?

So many! My biggest one was probably thinking the lower my prices, the more I would sell. DEAD. WRONG. my sales steadily increased as I raised prices. I think people assumed cheap = poor quality.

Not comparing my shop to other shops and the growth of mine/theirs

PHOTOSHOOT PHOTOSHOOT IINSPO NSPO

Mountain Mel's Essential Goods

Mutterspaugh Klavuyo

Lavish Frost Jewelry Tierra Muldrow Klayvio

Oh Happy Day Party Shop

Bowman Shopify

Smokin Pistols

Emery

automatically sends

A Girl's Gotta Spa Shannon Smyth Klaviyo

Kolstad & co. Melissa Joy Omnisend

MAUVE MONLINE AUVE ONLINE I ALSO USE SMILE, AND WE JUST ISTARTED ALSO USE SMILE, AND WE JUST STARTED USING IT IN STORE TOO WITH MY USHOPIFY SING IT IN STORE TOO WITH MY SHOPIFY POS. POS.

FROG FSAC ROG SAC SMILE SMILE

KANA AND KKAI ANA AND KAI ANOTHER SMILE USER AHERE! NOTHER SMILE USER HERE! ST SWHOLESALE T WHOLESALE SMILE SMILE

TTHE HE SHOP: MARKET & SBOUTIQUE HOP: MARKET & BOUTIQUE WE USE SMILE FOR IN STORE WPURCHASES E USE SMILE FOR IN STORE PURCHASES AND CS REWARDS FOR AONLINE! ND CS REWARDS FOR ONLINE!

Sass and Sparkle Boutique

Sassy Couture

West Avenue Vivacious

Soulful Bling Boutique

Dream Catchers Clothing Boutique

ndy McCorm ick lin s

n

Nicole

e Dean

LEMON BLUSH LVIP EMON BLUSH VIP

SHOPIFY

PREPPY PINEAPPLE PCREATIONS REPPY PINEAPPLE CREATIONS SHOPIFY SHOPIFY

GRACEFULLY GSOUTHERN RACEFULLY SOUTHERN

& AGIFTS

&

HONEYBEES

SHOPIFY

Year

Boutique

Higginbotham

Heart and soul btq Kristin Kelly

Years

Southern Threads Boutique Brittney Hodges

Year

Beyond the Hem Boutique

Barreira Santos

Years

Happily Ever Co. Boutique

Jane Hall

Years

Highland Boutique Laura Mendez

Years

MIRROR

What I would wear

LOVE ME LGALORE OVE ME GALORE

What we would wear. Both

SWEET SCHICKADEES WEET CHICKADEES

BLOSSOM AND BBLISS LOSSOM AND BLISS

Shirley & SStone hirley & SStone hirley & Stone

did

Hyou

much did you spend sto pend sto pend to start your small shop?start

small shop?start

small shop?

MEDIUM AND MLARGE EDIUM AND MLARGE EDIUM AND LARGE MED, L, MXL ED, L, MXL ED, L, XL

SMALL AND SMED MALL AND SMED MALL AND MED the pink pineapple boutique THE LEOPARD ANTLER kj & co Boutique

SMALL

Boutique

SMALL

What is your best Wselling hat is your best Wselling hat is your best selling Holiday? Holiday? Holiday?

SMALL BUSINESS SATURDAY

SMALL BIZ SATURDAY

BLACK FRIDAY

W

T I S T H E M O S T Y O U H A V E S O L D I N O N E D A

?

THESWEATYBLONDE THESWEATYBLONDE

BDESIGNS, UZZWORTHY BDESIGNS, UZZWORTHY DESIGNS, LLC LLC LLC

MERRY MMODEST ERRY MMODEST ERRY MODEST APPAREL

GLAMFOX GBOUTIQUE LAMFOX GBOUTIQUE LAMFOX BOUTIQUE

Sierra Mireles Garza Buzzworthy Designs

Pirate ship!

Breona BClawson reeeazy Love Shop LLC

SMALL BIZ SATURDAYPirateship all the way!

Serene Allbi Candles Bt Serene

Pirate ship!

Amanda LBruner eather Quill Shoppe

I couldn't run my business without it

Check out our podcast!

FLAT LAY FINSPIRATION LAT LAY INSPIRATION

RILEY RCREEK ILEY CREEK DESIGNS DESIGNS

SMITH & SSAYLOR MITH & SAYLOR

JACK & JMONROE ACK & MONROE BOUTIQUE BOUTIQUE

BOHO RANCH BCO. OHO RANCH CO.

Unique Ways to Move Product

Last year to get rid of things I’ve had since open I did a $10 sale on all items not moving. It was a HUGE hit, and got things out the door that were sitting there.

- Tina varner, wild hearts salon & Boutique

I do a 5 for $45 on our sales rack. Any five pieces for $45, but they have to have five pieces to get that price. Works like a charm! - lori hepler

I do Sunday steals. Every Sunday at 8:20 in the morning my customers know to set their alarm for good bargains. I typically post 10 different items for sale.

- christine riffle, c's boutique

Have you tried Instagram story sale? I don’t have a huge following but I was able to get a ton of stuff sold. Also maybe try doing a local pop-up? I have a rack up for 25% off, if stuff that I try to get rid of - foxy luxe

Molly WTrumpler ith Love, Molly

With Love Molly, Wholesale started at age 16 in a hot pink bedroom with white glitter stars all over the walls and purple strings of shiny beads dangling from the closet. Owner & founder, Molly Trumpler, used to cut up her old clothes in her bedroom after school, patch them together, make new designs, and wear them proudly… no matter how goofy or ill fitted they may have been. She strutted her stuff in one of her cringe-worthy custom outfits during her college tour of The Fashion Institute of Technology in NYC. And yes, her friends who tagged along for moral support were wearing her fits too! She was in the zone, and no one could kill her vibe.

Except for her year two internship. THAT could definitely kill her vibe. Or at least change the trajectory of where she thought she was going with her career. Ever seen the movie “The Devil Wears Prada”? Imagine something like that (but without the cute guys fighting over her). The one day that stuck out most to her was when she found herself lost in Manhattan. Sitting on a random curb on a random street, ugly crying next to two fifty pound bags of the wrong color rocks and the wrong kinds of flowers (because the kind her boss insisted on weren’t in season), she thought about the other intern she was working with. The one who was a princess (yes, literally from a foreign royal family). The one who could do no wrong, no matter how little she tried or how little she knew. The one who was dressed in Versace from head-to-toe every day. The one who got invited to the parties and was provided an endless amount of career possibilities while Molly was carrying rocks.

…

It was this day that Molly vowed to herself that when she finally made it into the fashion industry on her own, she would make the glamour of highend fashion accessible to everybody. And that’s exactly what she did and exactly what WLM stands for. She took her own personal style from the city vibes she grew up with and combined that with her girly, bubbly, pink-loving personality and started designing women’s clothing that would help bridge the gap between luxury quality and fast fashion. Unique designs that aren’t in every store shouldn’t be unobtainable, and it’s Molly’s mission to help owners stand out from the crowd without having to sacrifice quality or profits. Her ultimate goal is for her retail partners and their customers to feel that everything her company does is with love. She believes all owners can and should provide their customers with a gorgeous and exciting fashion experience no matter how little or big their stores are! As WLM Wholesale closes out their first year in business completely debt free and projected to do almost a million in sales next year, Molly reminisces on not only that day but also the many years of hardship it took to get here. We’re often bombarded with overnight successes, but we must always remember that while that does happen… it’s not realistic. Her story was and is much different, and today she’s here to not only provide fabulous items for boutiques around the globe but also to inspire others to never lose sight of their dreams.

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Equipment do you use?

Natural and ring

Natural lighting always

Natural lighting and a preset!

Tips for Market

Wear really comfortable shoes! Come with a plan. Make a list of “must see” vendors and get them seen first. The last time that went, we had FAVES pro app on our phones. It was a huge help. Kept us organized of what we ordered and ship dates.

Southern Saint Boutique

If you've never gone, take a look at vendor lists before you go! Do your research and look at some vendors you want to check out while you are there! The days go really fast, and you want to make sure you see touch and feel everything you want while you're there!

-Macoma boutique

If you know which vendors you’d like to purchase from, look them up before hand and see their booth numbers so you have an idea of where you need to go

- Print out your business name, shipping address, tax ID, email, and telephone number on address labels and print them out so that you can just stick them to the order so that you do not have to write it down each time if they allow it, take pictures of the items that you are purchasing because a lot of vendors have very similar items and you don’t want to buy identical pieces

Shoe shi boutique

I would say make sure you are well rested! As fun as it can be it is also a lot of work! Market is energizing and exciting but make sure you aren’t rushing and are also loving what you will be putting in your shop. Also huge for me.. you may need to take a mental break and that is okay! Go outside, grab a coffee etc. If it’s your first time you will def need your Tax ID and drivers license! That’s all I have!

-Laura's boutique

RENAE RMICHALSKI ENAE MICHALSKI

shopping shopping bags bags

LORIE LEA LYOUNT ORIE LEA YOUNT

RACHEL RPEREZ ACHEL PEREZ BAILLEAUX BAILLEAUX

f one cloth

tucked and tthreaded

and threaded