InstantBoss Magazine -- October Issue -- Magazine for Small Shop Owners

Page 1


3 - HOW TO USE THIS MAGAZINE 5 - MICRO CALENDAR 7 - TAKE YOUR PET TO WORK 8 - DAY IN THE LIFE OF SHOP DOGS 11 - FLAT LAY INSPIRATION 12 - SHIPPING TIPS 13 - IDEAS FOR CUSTOMERS TO POST PICTURES 15 - INSTANTBOSS MONTHLY ENCOURAGEMENT 16 - BIGGEST MISTAKE IN BUSINESS 17 - DISPLAY YOUR JEWELRY 18 - STORY BEHIND BUSINESS NAME 20 - WHAT WOULD YOU DO WITH $500? 22 - ASHLEY ROSS OF ROLLASOLE'S STORY 27 - WAREHOUSE INSPIRATION 28 - DO YOU BUY WHAT YOU WOULD WEAR? 30 - WHAT YEAR DID YOU OPEN? 33 - APPSPIRATION 34 - MOBILE BOUTIQUE: REBEL DOLLS 37 - HOW MUCH DID YOU SPEND TO START? 38 - BRICK AND MORTAR INSPO 40 - MOST YOU HAVE SOLD IN ONE DAY? 42 - YOU INCLUDE IN PACKAGING? 43 - PHOTOSHOOT INSPO 47 - WHAT SIZE SELLS BEST? 48 - POP UP SHOP INSPIRATION 49 - FAVORITE MARKET 50 - MOBILE BOUTIQUES 52 - OFFICE SPACE 54 - ABANDONED CART SOFTWARE

J. Hall, Revolte Boutique, By Vinnik

Voyager's Dream, Gutsy Goodness, Stella Bean Clothing Co., She Shed, Shirley & Stone, Trendy Tee Co


click this icon to grab free download and freebies throughout the magazine!

click this icon anytime to start shopping the page. We feature awesome wholesaler and even some fellow boutique owner items so you can support your InstantBosses!

Whether it’s supporting another InstantBoss by liking a page or joining a Facebook Group this is the where this icon will take you!

Anytime you see this icon you can click to watch the video! We have lots of fun interviews, TikTok ideas and so much more along the way!



sunday monday tuesday wednesday thursday friday saturday

01

02card

making day

05

06noodle 07

30 11

04

taco day

10handbag

12

own business day

day

18

chocolate cupcake day

@smallshopsocial

halloween!

31

international artist day

09

15

16

13train 14 your brain day

20

dessert day

international chef day

26

pumpkin day

27

black cat day

beer and pizza day

world students' day

world food day

21apple 22smart is 23 day

cool day

make a difference day

29internet candy 30 corn

82

24happy 25

day

bathtub day

08

91

17

world teachers day

@instantbosses

day

day


VOYAGERS

DREAM WHOLESALE


Dansby Swanson Roberts emmaleah boutique

maggie graceful wares mister c razzleberries fine gifts daisy the mint daisy boutique




Shop The Look

Gid dy Up $38 Top

Pink & Go ld St ack $16

Ivo ry Fe do ra $3 0

Se q Ea uin D rri ng rop s$ 20

J. HALL

Support an InstantBoss


FLAT LAY INSPIRATION

BASIC BLAKE BOUTIQUE

REFRESH BOUTIQUE

TRUE LOVE APPAREL CO.

THE NEW HOMESTEAD STORE


Griffin Brittany Elliott outique B Sweet As Dixie ne click and it syncs your Shopify

.O I love pirateship SMALL BUSINESS SATURDAY orders.

Kristine LaRue Mimi's House Boutique I currently use shippo.

Tee Smith G r TSG Group eenfield LLC

I use pirate s because it’s hip and buy supplies fr om amazon cheaper. SMALL BIZ SATURDAY

Alicia J. Lewis The Golden Dandelion

Don’t use Flat Rate Boxes! Use the free Priority Boxes from USPS and ship cubic with PirateShip.

BLACK FRIDAY

Gina Melvin ( Shop Gina C Amadee) eleste Never

use fla poly mailer t rate. Ship everything (if

you can) in a


ero de

We have a review thread in the announcements and for each picture review they get $10 off their next purchase. Review with no picture gets $5 off.

m Ja i

N ajo

Kass

Rom

ar

y

Je

a L awren

ce

ic ss

I let them know they have a chance to be featured on our page...I repost every tagged photo to our story and certain ones get featured on our feed! I get tagged on photos daily

e Bender

We offer a $5 gift card when they tag us on FB or IG. We don’t have many do it though 😖



"FOR SUCH A TIME AS THIS" ESTHER 4:14 Esther is my all time favorite woman of faith in the Bible. She is just a hardcore as they come. If you ve never heard her story from the book of Bible named after her, Esther was a Jewish girl who was chosen by the king to be his wife. She was personally picked out by the King from all the most beautiful women in his kingdom. It was like winning Ms. America pageant, and getting to be queen as a result. While living the plush life of queen, the king sent out a proclamation to kill all the Jews. Esther found out about the plan and risked her life to go before the king without being called. She set a plan in motion that ended up with her revealing to the king that she also was a Jew, further endangering her life ’

.ended And yet Esther s actions up saving the lives of the Jewish people. Her acts of boldness can teach us so many things about standing up for what you believe in — even when it s HARD! Our businesses and social media accounts give us a platform to speak. You can choose to use that to just advance your own goals, or you can recognize the good that you can do by being KIND on the internet for those who aren t always surrounded by positivity in their day to day life. You never know what even a simple “you go girl can do to your fellow instantbosses self esteem! ’

BEAND KIND,ALWAYS BE NICE,BE POSITIVE


n e e b s ' t Wha biggest your take in mis ess? busin Everyone is not your customer.... Keep doing what I am doing well and stay in my own lane.


HOW DO YOU DISPLAY YOUR

? y r l e w e J

LINDSI COOMER ANN MORA

JOADE ARNDT LACEY ALLISON


ur o y d n i h e b y r e o t m S a n s s e n busi Southern is my grandmothers maiden name and Savage is my last name. I make 90 percent of what I sell.

Sings My Soule Boutique is from the hymn and the ‘e’ is just added bonus haha

Benita Ceceille was my granny's name. She once told me not to take opportunities for granted because women in her day didn't have many❤ I named my brand after her as a way to honor her and let her name live on through me.


Shop the Look

py p a 5 Str it $2 e t u i Wh odys eB c a L

Ca me Be lte l Ove dB r laz sized er $55

Support an InstantBoss Bla Leat ck Lace her Skir t $4 5

REVOLTE BOUTIQUE


s d n a H s s o B t n Insta u o y t a h w 0 0 5 $ you ? t i h t i w g n doi

Violet Skye Boutique Lisa Ellen

Rent Blonde & Brunette Boutique Dawson Caylee Boyd What theTo set up a website and comment sold , because trying to invoice by myself takes so much time away from my babies 😭y would do with the $500

Birdees Boutique Jamie Tescher

Inventory!

Spirit To A Tee

Shay Hendley Sipe

Marketing!




I am born and raised in Las Vegas. A common problem on the “Las Vegas Strip” is women will walk around the casinos barefoot late at night! This led to Rollasole’s unique beginning. Rollasole footwear is the solution to this problem and Vegas was the right market for our footwear. In 2011, I started with 3 shoe vending machines. At first, I thought it would be an easy task to place the vending machines inside the casinos. However, it took a lot of persistence and hard work. Fast forward to today, we have over 20 Rollasole shoe vending machines located inside different properties on the Las Vegas Strip. In 2015, stores showed interest in carrying our black flats in their gift shops and travel stores. This was a huge moment for Rollasole as it allowed our company to go beyond selling

our product in vending machines. I knew I needed to create the perfect packaging for our shoes to display our unique brand. Once we started placing our shoes in several stores, it was a domino effect and our black flats were sent to stores all across the United States! This was the moment I knew, wholesaling Rollasole was the direction we needed to go. We were literally “on a roll” selling our black flats. I wanted to create a shoe collection that was comfortable to wear all day or night. The collection needed to be fashionable and something I would like to wear myself! Our brand concept is for “the girl on the go”. Every pair needs to roll or fold and be ready for use at any moment. Each pair of shoes comes with a high-heel carrying bag. It is very important for us to stick with


our story as that is what makes Rollasole stand out. We are not just any shoe, we provide the go-to shoes for any occasion that will fold up and fit in your purse! We have many different styles today from sandals, sneakers, flats, mules and loafers. I am so proud of the growth Rollasole has had and I am very excited for the future of our company. We focus on working with small businesses and look forward to working with all the amazing retailers that are apart of Instant Boss!

a s i e l o s a l Rol wholesaler d u o r p InstantBoss with



s r e n w O p o h S l l a m S Realho understand your struggles w


WAREHOUSE

beyond athletica, dallas, tx

glam fairy boutique, louisiana

magical mailers, north carolina


I do both.

M O S N A R R O RAGS F g and n u o y e v a h I ! Both older ladies

MILLIE KATE

ould I do mostly what I w based it b a d n a p x e t u b r a we ’d like. y e th k in th I t a h w on

BLUEGRASS COMPANY



Jaxon Wayne & Co. Alyssa Daniels 1 Year

Loving Life Boutique Lauren Richmond 3 Years

TX. Creations Micayla Harden 4 Years Homegrown Hearts Boutique Melinda Eller Overstreet 3 Years

Bold Boutique Exquisite Mahalia 2 Years

Ava Grace Fashions Jessica Maynard-Gilbert 3 Years


ACCESS TO MEGA MENTORS

ask your direct questions to some of the most successful multi-million dollar small shop owners and wholesale owners

PRIVATE FACEBOOK COMMUNITY

access to our super active group filled with other small shop owners like you to find solutions, ask questions and learn new tips and tricks you won't find anywhere else!

CUSTOM BRANDED ENGAGEMENT PHOTOS

@janericeclothing

@smokinpistolsboutique

receive custom branded engagement graphics that create brand awareness consistency each and every month.

PRINTABLES

so you can stay organized with your business and keep track of your growth from using our membership


LIVE CO-WORKING SPACE

Where you can video chat with other small shop owners and make new friends while working!

@yoursmallshop

Grab your flip flops and your sunscreen and strut your stuff in this ________ (Product). This spring we can make sure your pool party is ready at ______ (boutique name) with our favorite ________ (Product) starting at just ________ ($). 3 DAYS AGO

FILL IN THE BLANK CLOTHING CAPTIONS

so you can stop ripping your hair out trying to figure out what to caption your product, and then just using " this super cute..." on every product you sell

DAY TO DAY CONTENT CALENDAR

Stop letting your social media die or become stale, make sure that your customers are constantly up to date.

VENDORS LIST

Now you can stop spending so much time trying to find the products your customer s want or wondering if your wholesaler is actualkly going to follow through or leave you high and dry

Come join the Fun!


Vêtue Boutique

The Pretty Hot Mess Boutique

Three Hippie Sisters

Mylah Rose Boutique

Peachy Keen Boutique Online

One Loved Babe





d to n e p s u o y d di h c ? u p o m h s w Ho a ll m s our y t r st a

About 1,500 total

$300 talk. About return on investment!

$1,000


BRICK AND MORTAR Southern Lemonade Jennifer McGee Center, TX

Lovelee Boutique Gifts & More Danielle Beardsley Thorndale, TX


Gimme Some Sugar Jennifer Graves Lafayette, AL

Glow Salon & Boutique Christa Abbott-Phillips Milledgeville, GA


WHAT IS THE MOST YOU HAVE SOLD IN ONE DAY?

$5k in ONE Live $6K and I was so stoked! $20K Grand Opening!


grab them all as a Small Shop Social member!


I offered free Car Freshies for certain orders!

A handwritten note and extra stickers from my shop.

LILY REIGN BOUTIQUE

LUCKY DOG DESIGN CO.

I added mixology samples and my girls LOVED them

HEIDE MAE BOUTIQUE

A few lifesaver candies- a personal thank you note all wrapped in tissue. Bought the 5lb bag on amazon.

HOOK AND HORSESHOE BOUTIQUE


PHOTOSHOOT INSPO




Shop the Look Black Velvet Tuxedo Tail Evening Gown $375

Rose Stalactite Ear Jackets $60

Support an InstantBoss Couture Dolman Sleeve Hi-Lo Top $325

BY VINNIK

Papagena Crimson Clutch $135


SMALL AND MED

XL AND 2XL

MED AND XL

simply suede boutique clothed in confidence lulu belle boutique

LARGE AND XL

LARGE AND XL

MED AND L

soul sisters style pink cotton boutique back porch boutique


Colorado Kims

n o i t c e l l o c a ihan


THE COLLAR AUTHORITY I WANT TO GO TO ATLANTA. THE BLUSHING K DALLAS THE BOHO GLO VEGAS FOR MAGIC! THE COTTON HOUSE BOUTIQUE I’VE ONLY GONE TO ATLANTA


MOXIE CLOTHING COMPANY

COUNTRY FRIED CHARM BOUTIQUE

FLIRTY CHIC





Savvy Bling Savannah Root Omnisend

Mendi Wyatt Living Grace Boutique Kit. Styled In Comfort Crystel Mattingly Klaviyo By Vinnik Suzanne Vinnik Omnisend Thread Habit Adrienne Tucker Omnisend

Urban Bliss Boutique Carmen Robinson Shopify


JOIN OUR FREE FACEBOOK GROUP


Here's the deal: a new boutique is born every minute. One way to attract your ideal customers and keep them coming back for more is YOUR BRANDING. Branding is the secret sauce. You know, the X-Factor - what makes YOUR business unique. Why would someone choose you over your competitor? Because they love your brand! Make sure you weave in threads of your X-Factor everywhere you can! Here's a few ideas to get you started! Logo Homepage Product Pages About Us Page Transactional emails Hangtags

ss e M hot ng i t l u cons

Social media pages Instagram highlight icons Thank you cards Need more help to nail down your brand? Find out what really matters (and what doesn't!) when it comes to branding on the Hot Mess Blog >>

Fierce branding is more than what we do at Hot Mess - it’s who we are! Our expert designers will help you choose the best colors and typography based on your ideas, create a professional logo, and provide you with a Custom Brand Guide for your store! Reach out and book your branding and website design service today!



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