SUSTAINABILITY
Comfort with integrity Hypnos continues to introduce initiatives In handcrafting luxury beds and mattresses, Hypnos provides retailers with comfortable, sustainably made beds for their customers. Recently presented with the Sustainability Award by the National Bed Federation, Hypnos was recognised for its commitment and passion in all areas of sustainable design and manufacture. The ethos at Hypnos centres around creating comfort with integrity: products that are great for sleep and well-being and better for the environment. Whether it’s investing in developing new recyclable carbonneutral packaging, using only sustainable and natural materials, or generating its own energy with biomass boilers, reducing its environmental impact is a core target. Collaboration is key to this success, and this includes being part of The Woolkeepers, a quality assurance platform for traceable British wool – undervalued for decades. It brings together wool farmers with the supply chain to ensure high-quality wool products and prompt, fair payment so that farmers can plan for the future. Meanwhile, Red Tractor certification gives consumers confidence in the
32
Interiors Monthly November 2021
standards of farming. ‘We are extremely proud to be the first bed maker to win the NBF Sustainability Award. Breaking new ground when it comes to sustainable bed design is where we lead the way. Take our unique collaboration with John Lewis: we created two new
sustainable mattress collections using wool provided by its award-winning Waitrose sheep farms, ensuring a known ethical supply chain – very important to the John Lewis and Waitrose consumer,’ says James Keen, Hypnos ceo. ‘We also presented our new Orthos Support collection at the Bed Show, which has been redesigned in line with our values and as the next chapter of our Origins story. This popular firmsupport range uses a comprehensive mix of sustainable fibres including organic cotton, flax and hemp, breathable eOlus (recycled fibres) and layers of British wool, traceable to Red Tractor assured farms.’ Hypnos has also begun a five-year partnership the Eden Project. ‘This is incredibly exciting for us. As our official charity partner, we’ll be collaborating to enhance our consumers’ knowledge and understanding on issues around climate change and sustainability, and that of our employees and stakeholders. The partnership will influence new, forwardthinking ways to integrate sustainability into all aspects of our business and our products too. There’s lots planned – just watch this space,’ he says. Visit: www.hypnosbeds.com
