Brands Review Magazine - Issue 3

Welcome

Co-Founders

Shankar Shivaprasad

Shashank Madesha

Editor

Bill Thornton

Assistant Editor

B Sathya Narayana

Content Writers

Ujal Nair, Tamanna Shaikh, Amith Raj S, Medhaj Nair

Head of Sales, Research and Operation

Mike Lloyd

Advertising Contact Mike@brandsreviewmagazine.com

Graphic Designer

C Gidieon Sam Issac

Video Editor

Chandan R

Office Address

7 Bell Yard, London, England. United Kingdom

Post Code: WC2A 2JR

.....NOTE FROM

It is the third edition of the Brands Review Magazine, and our team has included valuable information that can make flipping the pages a worthwhile journey for you. In this edition, we have taken time to include blogs on reputed names (luxury brands) from various sectors, such as wristwatches, pens and handbags. Our team intends to shed more light on brands/ reputed names in other sectors such as laptops, gadgets and more. We sincerely hope, with your unwavering support, we will continue to shed light not only on brands, but also on startups that design new software and technologies to change the very landscape of a specific industry.

Our team has also taken time to write information on the advantages AI has brought to the manufacturing industry. AI has become an integral part of technology evolution as it enhances productivity and helps the organization gain an advantage over the traditional models.

Millennials are investing in large numbers in real estate in recent times, and to help the same genre, we have covered the top five countries for real estate investment in 2024. One of our loyalist readers asked us to give an insight into the connection between smart gadgets and health, the reason we wrote the blog. Children are a bundle of joy, and the best way to bring smiles on their faces is to gift them with chocolate and confectioneries. We have seen that most people on the globe will have information only on the top brands in the confectionery industry in their country. We want to throw light on the best and top names in the confectionery market, and we will continue to give information on other reputed names in the handbags, chocolate and shoe brands in the next editions.

Best of the Best: The Ultimate Guide to Top Luxury WristWatch Brands

Imagine the time when a clock was first invented. In the good olden days, our ancestors depended on Nature to know the time of the day. So, a clock or any type of time-telling equipment or a person was highly revered in those times. In a strange twist of irony, while we did not have the comfort to know the time instantaneously, we had all the time in our hands to spare. However, in the 21st century, we read time from our hands but complain about having no time at hand. Advancements in technology have shrunk the clocks to the size of wristwatches and since

the last two decades, we have been using our mobile phones and even smart rings to check the time. With the advent of several smartwatches today, many established branded wristwatches have yet to go out of fashion. Some of these brands come under the luxury fashion accessory segment and cost more than thousands of dollars for a single piece. Celebrities and affluent individuals consider wearing expensive branded models as a symbol of prestige. This blog gives information on the top luxury wristwatch brands on the globe.

Have you heard about the word “Horology?” As per the definition, horology (or in other words, chronometry) is the science where one studies the measurement of time and making of clocks and watches.

Wearing a Wristwatch is a Fashion Statement

When you wear a wristwatch, being a man or woman, it gives an impressive look at your clothes. Wearing a branded wristwatch can give a lot of information about your inner qualities. For example, your preferences &

style statement. Your appearance and personality will be incomplete without a luxury wristwatch.

The luxury wristwatch brands, we have mentioned in this blog have a variety of models. They have released their best collection in the market. To make matters easier, we have compiled the top-performing watches in the market. The selection was based on four factors – features, performance, appearance and prices.

Wristwatch Brands

Artificial Intelligence, Machine Learning, Internet of Things, Data Analytics and other new technologies are the recent buzzwords. Gadgets and home appliances with these new technologies are the most soughtafter in today’s time. But wristwatches have still maintained their hold in the fashion world. Also, a branded watch can suit every occasion & event. They can perfectly fit your style, regardless of the outfit.

A Sneak peek at the Wristwatch Brands around the globe

In the world of wristwatches, the old watch companies have still maintained their hold. Like many industries, the new companies’ brands have also created quite an impact with their basic model price amounting to six figures.

1. Omega

One of the well-known wristwatch brands on the globe, especially when it comes to sports. Many know that this brand is popular for being the official timekeeper when it comes to

the Olympic event. The other feather in the cap for Omega was that it was the major partner for the 2022 Winter Olympics.

The brand was first created in 1848 by Louis Brandt. The models are known for their accuracy and attention to detail.

The table mentions the important types of Swiss Omega Brand Wristwatches

Finest Models

• CONSTELLATION

• SEAMASTER

• SPEEDMASTER

• De Ville

The name is given after the Greek alphabet, Omega, which means “Great.” You would be amazed to know that the Omega Seamaster has been featured in all James Bond movies starting from 1995.

This brand has attained the name of designing some of the best wristwatch models on the globe. For example, water-proof watches. Its identity is a crown logo.

2. Rolex

Like Omega, Rolex is another popular Swiss wristwatch brand. The Rolex models are known for their exquisite formal and sports types. Hans Wilsdorf and Alfred Davis first created this brand in 1905. It was renamed to Rolex in 1908 and subsequently Rolex Watch Co. Ltd. in 1915. Some models do have jewels. The manufacturers are known for giving the best accuracy when it comes to designing models for men and women.

Do you want to have an art piece and also make a luxury statement in terms of appearance? Then Rolex is the perfect choice.

Famous Rolex Models

• SUBMARINER

• GMT-MASTER

• DAY-DATE

• LADY DATE-JUST

• COSMOGRAPH DAYTONA

• OYSTER PERPETUAL

3. Breitling SA

The other name that is synonymous with luxury brand watches is Breitling SA. Léon Breitling, a visionary founded the brand in 1884 (Saint Imier, Switzerland). His innovative watch designs made the brand one of the most sought-after names in the wristwatch industry. The models were preferred especially by aviation experts, track athletes and sports professionals. He still has a large number of patents to his name.

The models became popular for their high-performance abilities even in tough climate conditions. Today, Breitling SA continues to set the mark for excellence when it comes to designing luxury wristbarnd watches.

Breitling model watches have, for long, been a favourite for aviators, fighter jet pilots and astronauts.

Famous Model Collection

• CHRONOMAT

• NAVITIMER

• AVENGER

• TOP TIME

• SUPEROCEAN

4. Cartier

The last three names when it comes to luxury wristbrand watches have been from Switzerland. For a change, let us focus on a brand from France, that is Cartier.

It was in 1847 that the first model appeared. In earlier years, some members of the England Royal Family preferred these watches. As per experts, you can buy a model at more than USD 3000 via online websites. But there are also models in this brand that are quite expensive. In fact, some models contain gemstones that include the likes of diamonds and rubies.

Famous Cartier Collection

• TANK

• SANTOS DE CARTIER

• PANTHERE DE CARTIER

• BALLON DE CARTIER

• BAIGNORE

• RONDE DE CARTIER

5. TAG Heuer

When it comes to luxury chronograph wristwatch brands, one name stands tall – the TAG Heuer Watch. Motor race professionals prefer these models as they give accurate time. The Mikrograph model from TAG Heuer Brand is world-famous for the same reason. Do you know this brand was the first luxury wristwatch brand sponsor for the Formula 1 World Championship since its inception?

A Swiss watch brand, it was Edouard Heuer who created the first model in 1860. The other popular model was the Carrera Chronograph designed by Jack Heuer in 1963. Similar to Breitling,

even this watch is also preferred by aviators and space engineers.

TAG Heuer Collection

• TAG HEUER CONNECTED

• TAG HEUER CARRERA

• TAG HEUER FORMULA 1

• TAG HEUER AQUARACER

• TAG HEUER MONACO

• TAG HEUER AUTAVIA

• TAG HEUER LINK

6. IWC Schaffhausen

This brand also has its origins in Switzerland (Schaffhausen).

Florentine Ariosto Jones, an American watchmaker wanted to design personalised & innovative watches. He wanted to combine the skills of the Swiss watchmakers with new technologies. Thus, the International Watch Company was started in 1868. Known for its innovative designs, the luxury wristwatch brand has popular models, such as:

• PORTUGIESER

• DA VINCI PERPETUAL CALENDAR

• BIG PILOT’S WATCH

• AQUATIMER

7.

Jaeger-LeCoultre

As the name specifies, the brand also had its origins in Switzerland. It was in 1833, that Antoine LeCoultre established the brand. As per records, the model was considered one of the most accurate measuring instruments in those times. This brand has 400 patents to its name. Jaeger-LeCoultre has introduced many models into the wristwatch market. But, the most popular name that comes to mind is

Reverso, considered the finest piece in the stable. As per industry experts, this company manufactures its own dials, cases and important components inhouse.

Some of the Famous Models Include:

• REVERSO

• POLARIS

• RENDEZ-VOUS

• MASTER ULTRA THIN

• MASTER CONTROL

• DUOMETRE

• MASTER GRANDE TRADITION

• ATMOS

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Conclusion

These days, a majority of the population always looks for multitechnology gadgets. When it comes to a mobile, you can make calls, give accurate time, check the dates, make notes, do video calls, download files and more. However, luxury watches have still retained their place and importance. At present, industry experts expect the luxury wristwatch industry to reach more than $63 billion by 2030. However, as per industry experts, the models can undergo a change, with the population rooting for functionalities, extra features rather than the brand name and high prices. We will be covering the other brands with respect to wristwatches in our next magazine.

The Best Countries for Real Estate Investment in 2024

Since the last two decades, one English word has gained prominence, especially among working professionals. Passive Income. Though there are plenty of options to make money by having a 9 to 5 job, the returns are less attractive. But when it comes to Real Estate, investing in immovable properties has always fascinated professionals since the 1990s as they can get a 100% profit within a certain period of time. With the invention of the internet, and businesses attaining a global audience, it has become easy to conduct real estate business all over the globe. So, millennials are showing a keen interest in real estate, especially acquiring property. The main reason, they can make a decent income either from rent or sales in the long term. With that being said, let us look at the best countries for real estate investment in 2024.

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Guide for Real Estate Investment in 2024

Are you interested to venturing into the real estate industry? Is it because you are guaranteed 100 percent returns? You can always enter at your own will, but you need to get some expert advice. Also, you are liable to invest in real estate all over the globe. But there are some countries, and in them certain states, metropolitan cities, localities and areas where investing in real estate is considered attractive. Without wasting a moment, let us focus on the best nations for investing in real estate for 2024.

many foreign investors and workers.

The high yields in the UK when it comes to real estate is related to

• Increase in population

• Limited residential areas apply

• Rental buildings

The main reason the UK has become a favourite for investors in real estate is because of its stable economy. As per a survey, the sector has invited business proposals from mainly overseas investors and the prime locations are Manchester, Edinburgh, Sheffield, London and Oxford etc.

and historical significance. The two reasons and a UNESCO status are important for the UK tourism and business sector. Also, the presence of reputed organisations such as IBM, Amazon and Microsoft has also given a boost to its entrepreneurship status and job market. All these factors have contributed to making Edinburgh a hot spot for investing in real estate.

3. Manchester

The city has gone through a complete makeover from the 1990s and it has become an economic hub. With major companies such as HSBC, Google and

1. United Kingdom

As per real estate experts, the industry is slated to reach more than 21 trillion USD by 2024.

There are many types of real estate (buying/selling of land, leasing of apartments/land, residential properties). The residential sector is expected to reach a volume of more than USD 17.85 trillion this year.

The UK’s real estate market is experiencing a hike, because of demand for residential housing facilities. The hike could also be due to

Some favourite cities in the UK that are experiencing huge real estate investment are as follows:

1. Sheffield

The transformation of Sheffield from an industrial city to a cosmopolitan hub was slow, but steady. From 1997, the area has seen a growth of small & medium scale enterprises and new technology industries that has set the tone for extensive real estate growth.

2. Edinburgh

The capital of Scotland is known for its famous sandstone buildings

BBC making a mark in Manchester, there has been an influx of working professionals from other cities. This has given rise to a steady demand for residential homes and rental spaces.

4. Oxford

Mention Oxford, and you get reminded of the prestigious university that attracts students from the local population and international students. A tour of the city will take you to the famous libraries, art galleries, World Heritage Sites, and museums. With all that being said, there is no doubt that there is a severe shortage of rental

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apartments and residential homes. So, the time is ripe for the international investors who want to have a major share of the space in Oxford.

5. London

The capital of England, and considered on par with New York City – the place is well-known for its investors and international companies. More, it is the favourite place for start-ups. The population is on the rise, and companies are attracting international talent. So, there is no doubt that the investment ratio in London is bound to give magnificent returns.

2. United States

As per industry experts, the real estate industry in the US is going through a lull, but it will pick up after July 2024. Since many start-ups and business conglomerates are interested in a hybrid working set-up, there is a reduction in demand for office space. The number of rental apartments has increased and so there are chances there will be a reduction in rent prices in metropolitan cities.

By the end of 2024, the real estate industry in the US is expected to reach more than 330 million. The country has a strong GDP and a robust population comprising millennials. There are also professionals from every corner of the globe vying to work in the US, and interested in owning an apartment.

Professional real estate companies who have properties in areas which are experiencing rapid urbanization and an increase of start-ups can expect long-term growth.

Let us take a look at the cities that have seen a massive boom in Real Estate investment:

1. Nassau County, New York

The country is filled with high-profile working professionals and thus the hike in prices for real estate.

2. Boston, Massachusetts

The city is not only famous for its university, but also contains other attractions such as historical sites and hospitals. For the workforce, it has biotech companies, the main reason for a demand for rental houses and apartments. With many international students making a beeline for the universities in Boston, there is no doubt that the real estate market is on a swing.

3. Seattle, Washington

There are many small companies and high-tech corporations in the Seattle area, the most famous being Amazon and Microsoft. The prices have skyrocketed over the last decade for real estate. However, this 2024, as per

experts, it has mellowed down, but still beyond the range of the middle class. A price for a home in Seattle is a hundred times more than in a normal town in the US.

4. Washington, D.C.

The capital of the country definitely takes the cake when it comes to real estate prices. As per experts, the price of a normal home is almost 2.5 times more than any other city in America. With tourism making a major part of the revenue because of world-famous attractions such as the National Mall, Union Station, museums and historical sites, it is not only real estate prices but also other daily items such as groceries that are expensive. However, if you are interested in high-profile properties, then the city can cater to your taste with different properties.

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5. Las Vegas

The very thought of Las Vegas brings us a sense of entertainment and fun because of its casinos, worldfamous hotels and hot spots. The place has every aspect for a traveller, ranging from great infrastructure, plenty of jobs, and not to mention the tax benefits. For many real estate companies, Las Vegas is one of the prime places on their list. However, unlike Washington DC, the city offers affordable housing options, and in some areas, there is a reduction in rental prices.

The cities of Germany where there are plenty of real estate investments are as follows:

1. Hamburg

Known internationally as one of the largest cities in Germany, Hamburg is also famous for its port and trading activity. Also, there is no dearth of music, art and other forms of entertainment. The city, though known for its diverse population, has a considerable amount of high-profile working professionals. There is no doubt, that rapid urbanisation is still in

real estate market has remained unaffected since the past two years when compared to other Germany cities.

3. Frankfurt

It is a challenge to describe a city that is home to many of the world reputed financial institutions such as the German Stock Exchange, European Central Bank and others. Frankfurt is popular for its other names, such as the Financial Capital of Germany (Financial Capital of Europe).

3. Germany

As per the real estate experts, the country is going through major challenges in the housing sector. The real estate professionals are facing the heat because of an increase in interest rates, hike in construction costs and other factors. However, these factors have increased the interest of the global real estate companies. It is estimated that majority of Germany’s real estate is experiencing an increase in purchase by citizens of other countries, namely Hungary, Italy, France, Canada and United States.

the process and the rental apartments are fetching good prices. As per a survey, foreign investment companies have focused on this city.

2. Düsseldorf

Known internationally as a state for its large population, this city is also the capital of North Rhine-Westphalia. It has a population of diverse nationalities celebrating multicultural festivals and occasion. This city has major financial corporations, fashion houses, and a vibrant cultural scene. Unlike the other cities, Dusseldorf

The airport in Frankfurt is one of the busiest places in the globe. The population consists of multi-diverse nationals, but adopts a modern lifestyle. Similar to Hamburg and Dusseldorf, the city has an excellent transportation facility, which makes it one of the best places for travellers.

4. Berlin

On the golden pages of history, a lot has been written about the Berlin Wall. Berlin attracts not only working professionals but also artists, scientists as well as start-up enthusiasts. With a

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wide range of new cultural activity, the city offers exciting lifestyle to its inhabitants.

4. Japan

Known as the Land of the Rising Sun, Japan is a country known for its disciplined workforce. It is a country known for its rapid development and urbanization. As per experts, it has a stable economy, the main reason why expats are interested in buying assets in the country. However, it has to be known, that only some cities are preferred. Tokyo is the most preferred destination for investment in real estate. Osaka and Kyoto are also preferred destinations for investment in properties.

Main reasons for Japan becoming a hot bed for real estate investment:

Excellent Job Opportunities: The diverse job vacancies attract local and international talent.

Demand for Rental Properties:

With a limited housing supply, there is a heavy demand for apartments and homes, thereby giving the owners good profit.

Tourism: With Osaka, Kyoto being a favourite tourism destination for travellers, the property prices are also decent when compared with Tokyo.

1. Tokyo

Tokyo is the capital of Japan, and the real estate options are immense. The city is also known for its financial companies, tech start-ups and vibrant art culture. The population is on the rise as well as the demand for rental houses, office spaces and other properties. As per a survey, investing in real estate spaces of Tokyo is sure to offer high percentage returns in terms of long-term growth.

2. Osaka

This city is recognized for its multiple industry sectors, which makes the place a busy commercial centre, the spaces ranging from retail spaces and residential apartments. Because of the location and rapid urbanization projects, the city promises the best benefits for real estate investors.

3. Fukuoka

This city is fast gaining prominence in the real estate global market. The

major advantages are the favourable business environment, and the local laws. Foreign real estate investors searching for spaces in a metropolitan hub, select Fukuoka as one of the prime locations.

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5. Malaysia

As per a financial survey, the real estate sector in Malaysia has registered more than one lakh transactions between January to March 2024. This shows more than 30 percent increase than the previous year.

Considering as one among the top countries in South-East Asia when it comes to foreign investments, Malaysia’s biggest advantage is the Government initiatives that promote foreign investments. There are various affordable loan options for millennials by international banks who want to buy their first homes.

We will take a brief look at the cities that are considered attractive for real estate buyers:

1. Kuala Lumpur:

Kuala Lumpur, the bustling capital city of Malaysia, is a top choice for real estate investors. The prices in this capital city are the highest when compared to other cities in the country. Main reasons for foreign

real estate companies to invest in this city – It offers a blend of modern city life with rich culture, making it a comfortable place to live.

The other cities that are considered attractive in Malaysia for investing in real estate are

2. Selangor

This city is situated close to Kuala Lumpur, and has become one of the preferred places for businesses and residents.

The main reasons are –

• The cost of living is less in this city. The prices of land are less when compared to other cities in this country.

• The city has some of the best developed infrastructure and various construction projects are on the pipeline.

The other cities in Malaysia that have captured the attention of real estate investors are –

• Sabah

• Penang

Conclusion

We sincerely hope that this blog on the best countries for real estate investment in 2024 has given you valuable information. We understand that we have listed only five countries; the other countries for investment in real estate in 2024 and the forthcoming years are UAE, Canada, Sweden, Cyprus, Italy and Singapore. In the next magazine, we will be covering the details of real estate investment in these countries.

NASA ANNouNceS

itS ArtemiS II BAckup crew memBer for mooN miSSioN

NASA astronaut Andre Douglas poses for a portrait at NASA’s Johnson Space Center in Houston. Credits: NASA/Josh Valcarcel

NASA has selected astronaut Andre Douglas as its backup crew member for the agency’s Artemis II test flight, the first crewed mission under NASA’s Artemis campaign.

Douglas will train alongside NASA astronauts Reid Wiseman, Victor Glover, and Christina Koch, and Canadian Space Agency (CSA) astronaut Jeremy Hansen.

In the event a NASA astronaut is unable to take part in the flight, Douglas would join the Artemis II crew.

“Andre’s educational background and extensive operational experience in his various jobs prior to joining NASA are clear evidence of his readiness to support this mission,” said Joe Acaba, Chief Astronaut at NASA’s Johnson Space Center in Houston. “He excelled in his astronaut candidate training and technical assignments, and we are confident he will continue to do so as NASA’s backup crew member for Artemis II.”

The CSA announced Jenni Gibbons as its backup crew member in November 2023. Gibbons would step into the mission to represent Canada should Hansen not be available.

“Canada’s seat on the historic Artemis II flight is a direct result of our contribution of Canadarm3 to the lunar Gateway. Jenni Gibbons’ assignment as backup is of utmost importance for our country,” said CSA President Lisa Campbell. “Since being recruited, Jenni has distinguished herself repeatedly through her work with NASA and the CSA. She is also a tremendous role model for Canada’s future scientists, engineers, and explorers.”

The selection of Douglas and Gibbons as backup crew members for Artemis II is independent of the selection of crew members for Artemis III. NASA has not yet selected crew members for Artemis flights beyond Artemis II. All active NASA astronauts are eligible for assignment to any human spaceflight mission.

The approximately 10-day Artemis II test flight will launch on the agency’s powerful SLS (Space Launch System) rocket, prove the Orion spacecraft’s life-support systems, and validate the capabilities and techniques needed for humans to live and work in deep space.

More on Artemis II backup crew Douglas graduated from NASA’s astronaut candidate training program in March 2024. He is a Virginia native and earned a bachelor’s degree in Mechanical Engineering from the U.S. Coast Guard Academy in New London, Connecticut, as well as four post-graduate degrees from various institutions, including a doctorate in Systems Engineering from George Washington University in Washington. Douglas served in the U.S. Coast Guard as a naval architect, salvage engineer, damage control assistant, and officer of the deck. He also worked as a staff member at the Johns Hopkins University Applied Physics Laboratory in Laurel, Maryland, working on maritime

robotics, planetary defense, and space exploration missions for NASA. Douglas participated in the Joint EVA and Human Surface Mobility Test Team 5, working with a specialized group that develops, integrates, and executes human-in-the-loop tests, analog missions, and Moonwalks. Most recently, Douglas worked with teams on the development of the lunar terrain vehicle, pressurized rover, lunar Gateway and lunar spacesuit.

Gibbons was recruited as a CSA astronaut in 2017 and completed her basic training in 2020. Since then, Gibbons has continued to serve Canada’s space program and has worked in different positions, including Mission Control as a capsule communicator (CAPCOM) during spacewalks, and commercial spacecraft and daily International Space Station operations. Gibbons holds an honors bachelor’s degree in Mechanical Engineering from McGill University in Montreal. While at McGill, she conducted research on flame propagation in microgravity in collaboration with CSA and Canada’s National Research Council Flight Research Laboratory in Ontario. She holds a doctorate in engineering from Jesus College at the University of Cambridge, England.

Under NASA’s Artemis campaign, the agency is establishing the foundation for long-term scientific exploration at the Moon, land the first woman, first person of color, and its first international partner astronaut on the lunar surface, and prepare for human expeditions to Mars for the benefit of all.

Husqvarna and Liverpool FC break new ground with unique global partnership

Husqvarna, one of the world leaders in robotic lawnmowing and part of Husqvarna Group, is proud to partner with Liverpool Football Club – one of the most iconic football clubs in the world. As part of the multi-year global agreement, Husqvarna will become the official groundskeeping partner of Liverpool FC, the first partnership of its kind for both parties.

Since 2021, LFC has been using Husqvarna robotic mowers to maintain the pristine conditions of the green spaces at AXA Training Centre, and AXA Melwood Training Centre, supporting the Grounds management

team to ensure that LFC’s playing surfaces continue to be of the highest standard for players. Through this partnership, Husqvarna’s state-of-theart equipment and innovative solutions will be more deeply integrated into LFC’s groundskeeping teams’ daily routines and pitch upkeep, making it a key part of creating and maintaining optimal pitch conditions for elite level playing and training.

“We are thrilled to announce this partnership between Liverpool FC and Husqvarna, two premium market leaders united by their shared values and innovative approach”, says Ben

Latty, Chief Commercial Officer at LFC. “We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch. Husqvarna’s reputation for quality and innovation in grounds maintenance is unmatched, and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standards.”

LFC will help raise Husqvarna’s global profile through bespoke content and activations using its award-winning social platforms, which

enjoy a combined global following of 186 million. Additionally, Husqvarna branding will also be featured on the digital LED boards during matches, reaching over 400 million TV viewers per season around the world, enhancing Husqvarna’s brand visibility and awareness on a truly global scale.

“We are incredibly excited about the partnership with Liverpool Football Club, a globally recognized and prestigious institution that also shares our values, innovative approach and commitment to sustainability, it is truly a perfect match!” says

Yvette Henshall-Bell, President Europe, Forest & Garden Division at Husqvarna. “Together, we bring unparalleled experiences to fans and customers worldwide and we look forward achieving great things on and off the field.”

Husqvarna is a pioneer in robotic lawnmowing, introducing the world’s first robotic lawnmower in 1995, and has remained the undisputed market leader in automated lawn care solutions since then. In 2022, Husqvarna CEORA was launched, taking the commercial turf industry into the next era alongside already existing professional robotic solutions.

Ben Latty, Chief Commercial Officer at LFC.

Bajaj Auto launch Bajaj Freedom, World's first CNG hybrid motorbike

Bajaj Auto, a renowned Indian motorcycle manufacturer, has made a significant breakthrough in the twowheeler industry with the launch of the world’s first CNG-powered bike, Freedom! This innovative motorcycle combines the benefits of Compressed Natural Gas (CNG) and petrol to deliver unparalleled fuel efficiency, making it an attractive option for environmentally conscious and cost-

savvy riders in the UK. The Freedom 125 CNG hybrid bike is available in three variants, each offering seven vibrant colour combinations to suit individual preferences. Powered by a robust 125cc single-cylinder engine, this bike delivers 9.5 horsepower and 9.7 Nm of torque, paired with a smooth 5-speed transmission system. The engine features a counter balancer to

reduce vibrations, ensuring a smooth and comfortable ride. With 16-inch tyres, front telescopic suspension, and rear mono-shock, this bike is designed to provide superior comfort and handling on UK roads.

Rajiv Bajaj, Managing Director, Bajaj Auto, proudly announces the longest seat in the commuter segment, providing unmatched comfort for

riders. The bike also features a premium reverse LCD console with Bluetooth connectivity, making it a technologically advanced ride.

Safety is paramount, with the bike undergoing 11 rigorous safety tests,

CNG and petrol fuel. With a claimed top speed of 56 mph in CNG and 58 mph in petrol, this bike offers a combined range of approximately 205 miles. Bajaj Freedom is not only eco-friendly but also environmentally beneficial, reducing CO2 emissions by

including the CNG Valve impact test and Frontal pendulum test. Sarang Kanade, President – Motorcycle Business, Bajaj Auto, highlights the bike’s low operating cost, promising over 50% savings in daily rides compared to conventional petrol motorcycles. This translates to a staggering GBP 850 in savings over 5 years!

The Freedom 125 boasts a unique switch-on-the-go system, allowing riders to seamlessly switch between

26%, NMHC by 85%, and NOX by 43% compared to conventional petrol bikes.

With its impressive fuel efficiency, advanced technology, and commitment to sustainability, the Bajaj Freedom

125 is poised to revolutionize the UK motorcycle market. Get ready to experience the future of two-wheeler technology with Bajaj Freedom 125 –the ultimate ride for the modern era.

ExtendMax’s IOR & EOR Services – Solution for Vietnamese IT Market

Vietnam is becoming increasingly important for IT equipment manufacturers, with a growing need for imports and exports, including replacement equipment for warranty programs. However, importing and exporting IT products involve complex legal regulations regarding civil cryptography licenses, cybersecurity, and compliance certification. With over six years of experience in providing Importer of Record (IOR) and Exporter of Record (EOR) services, ExtendMax can help customers easily access the Vietnamese market without facing the aforementioned challenges.

CEO Tran Thanh Phương - A leading expert in Compliance and Import Regulations

Why do you need IOR & EOR services?

The import process, especially for IT equipment, can be very complex and requires extensive knowledge of Vietnam’s legal regulations, customs procedures, and compliance requirements. A small mistake can lead to delays, fines, or even confiscation of goods. Therefore, in some cases, the end users do not want to be the importer due to these risks.

Some IT equipment manufacturers need to stock spare parts in Vietnam for warranty services but do not have a legal entity in Vietnam to act as the importer.

helps customers overcome all these difficulties, avoid risks, and ensure that their goods are handled professionally and legally.

Professional IOR & EOR services handling process

ExtendMax’s import service process is designed professionally and methodically.

Step 1: ExtendMax provides detailed consultation on legal regulations and specific requirements for each type of product. They outline the necessary steps for importing products into Vietnam.

Step 4: After completing the paperwork, ExtendMax confirms for the customer to send the goods to Vietnam. They handle the customs procedures to ensure the goods clear customs smoothly.

Trusted partner of

leading IT brands

world’s

ExtendMax is not only renowned in compliance certification and energy labeling consulting but also a trusted partner of many major brands in importer of record and exporter of record services. Leading global IT equipment manufacturers such as Cisco, HPE, PaloAlto, Infinera, and

In Vietnam, to import IT equipment, the importer needs relevant licenses, including civil cryptography licenses, cybersecurity licenses, and compliance certificates. The procedure to obtain these licenses is very complex and time-consuming, and some end users do not even meet the requirements to be licensed.

Hiring professional importer of record and exporter of record services supplier with many years of experience, such as ExtendMax,

Step 2: ExtendMax proactively applies for the necessary licenses or uses existing resources to ensure that the import complies with local regulations and clears customs without issues.

Step 3: ExtendMax assists customers in preparing import documents, including contracts, invoices, packing lists, and other relevant documents, optimally to ensure smooth customs clearance and avoid all risks.

Spectra trust and use ExtendMax’s services, affirming the company’s position and reputation in the market.

With a vision to become a leading company in APAC in importer of record, exporter of record services and market access consulting, ExtendMax continuously strives to improve service quality and deliver the best value to customers. The company is committed to legal compliance, customer commitment, innovative solutions, and transparent consulting.

Multiple Recognition Awards for Excellence

ExtendMax has received numerous prestigious awards from reputable international organizations in the field of import-export consulting, particularly in consignment importexport. Notable among these are the SME100 Asia Award, recognizing ExtendMax’s growth, innovation, and leadership in the SME sector. The company has also been honored with the “Global Brands Award” and “World Business Outlook Award” for comprehensive contributions in regulatory compliance and market access consulting.

ExtendMax was also acknowledged by BRM magazine, receiving the Brands Review Magazine Award with title of “Best Market Access Consulting Firm Vietnam 2024”.

These accolades affirm ExtendMax’s commitment to providing high-quality, innovative services, enhancing clients’ competitive edge.

Best Footwear Brands to Revamp Your Shoe Collection

The first impression is the best impression – so, says the proverb. Today, you are judged by your appearance and wearables, which include even shoes. Shoes, for tiny tots and students are the best wearables when they play for fun and entertainment. For working professionals and millionaires, shoes along with their business suite are the best way to express their prestige and class. Are you a social media influencer, movie celebrity or a level 1 executive, and have to attend a business party or a grand celebration event filled with personalities? Are you searching for the best luxury footwear collection to attend the event? We have brought out the best footwear brands to revamp your Shoe Collection.

The names are the ones that professionals wanting to make a mark in any event will love – kindly note,

these branded models, you can use them at any time of the year. If you are a lover of footwear brands, you will find reputed names in the blog. You can start reading and scrolling at a fast pace to finish the blog in one go.

The footwear industry in the UK is slated to reach more than USD 16 billion in 2024. Every year, experts opine that it will grow annually by more than 4% CAGR between the years of 2024 and 2028. There are various types of materials used in the footwear industry (rubber, plastic, wool), but the leather footwear variety is slated to reach the highest point, that is more than USD 6 billion in 2024.

As per the fashion experts, within a span of five years, the industry is set to manufacture more than 338 million pairs of shoes. Many buyers are opting for eco-friendly and sustainable shoes.

The reputed footwear brands to revamp your shoe collection are –

1.Jimmy Choo:

It was in the middle years of the 1990s (1996), that a new brand emerged and very soon entrenched its presence in the fashion industry. A fashion designer from Malaysia, and an accessories’ editor from British Vogue established the brand “Jimmy Choo.” The names are Jimmy Choo and Tamara Mellon, and the place was “London.” These shoes are known for their elegance, sophistication and glamour. Sandra Choi, niece of Jimmy Choo, when appointed as Creative

Director, embarked on a significant expansion when it came to products and categories. The first store was opened in London (1996), and then

the company expanded into the US (1998).

Every model is designed with fine materials, and intricate details that makes it one of the most preferred brands for influencers, celebs and fashion icons.

2. Dolce & Gabbana:

This brand became popular with celebrities before the Jimmy Choo label. Founded in 1985 by Domenico Dolce & Stefano Gabbana (famous Italian designers), their products are in high demand all over the globe even today. You can identify the brand by the initials “D&G.”

The shoes are made of luxurious materials, ranging from satin, suede, leather of the finest quality and more. Those wishing to make a fashion

statement, can purchase various types of shoes – sleek stilettos to sneakers.

3. Emporio Armani:

Mention Armani, and you are reminded of the excellent business suites. However, though the globe got to know about the Armani brand as early in the 1970s, it soon became very popular with the younger generation. The founder, Giorgio Armani, focused on designing his collection not only in clothes but also in footwear. The brand gained many millions of loyalists in quick succession because its models had clean lines, excellently tailored products blended with recent fashion trends.

4. Prada:

Prada is one of the oldest brands in the fashion industry. Mario Prada established the company in 1913.

The brand is known for its trending fashion statements as well as making use of innovative materials. The Prada Group also owns reputed brands such as Car Shoe, Miu Miu and Marchesi 1924. It has more than 25 factories to manufacture the materials and a regular set of stores through which it sells the products.

5. UGG:

It is very rare in the business world, that a surfer designs a product that becomes world-famous. Brian Smith, a well-known surfer on his trip to America found that surfers do not wear shoes like Australia when surfing in the ocean. He founded the brand UGG, which has been celebrated by loyalist customers for the comfortable design and warmth. Compared to the other shoe brands in this blog, the price is considered affordable for even

the middle class, as they can buy their models starting from $150.

Their first models were designed for surfing enthusiasts and then the products were embraced for luxury, warmth and comfort. It was in 1995, that the founder collaborated with the reputed Decker Brands, and from there onwards, there was no looking back.

6. Hugo Boss:

Founded in Germany in 1924, the products of Hugo Boss became famous because of three reasons –quality materials (suede, leather and durable textiles), trending designs and excellent craftsmanship. The artisans’ high attention to detail captured the minds of the fashionistas because of the long-lasting nature of the models. The prices can start from $500. The

values that define this brand are the entrepreneurial spirit, youth spirit and the spirit of mutual trust.

7. Calvin Klein:

The brand was first launched in 1968, by Calvin Richard Klein. His models became popular because of his different product lines, and they had a separate segment for men as well as women that represented simplicity with modern designs and style. In 2003, the brand was acquired by PVH (Philips-Van Heusen Corporation), and it has continued to see long-term growth.

The products are designed as per the season and trends, and the brand is giving tough competition to its counterparts due to its popular marketing campaigns.

Conclusion

When it comes to footwear, especially shoes, you cannot consider them as an addition to your business or designer suite. They have to personify the right impression of comfort and style. The global footwear industry has seen numerous new brands in the past two decades that have offered the best designs and affordable prices to the global customers based on trending designs and making use of quality materials. From Italy to US, our team took the responsibility to unravelling a few of the shoe brands that have made a place for themselves in the fashion world of quality and style.

Smart Gadgets that Help to Keep You in Good Health

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Today, health has become one of the prime factors for staying happy. If you can remain in the best of health, it is easy to achieve your goals. If you fall sick often, a major portion of your energy will get concentrated on nursing your physical and mental body to good health. However, these days, it has become easy to stay fit and healthy because of the availability of many smart gadgets ranging from home equipment to wearable devices.

This blog will give valuable information about the smart gadgets that help to keep you in good health.

Challenges in Finding a Smart Gadget for your health

There are millions of technology gadgets, some even from brands, that promise the moon when it comes to features. Also, there are a few good gadgets that are on the online market but not regulated by any competent authority. The prices may be low, but you need to remember the reason for purchasing the same. Let us say, you purchase a smart gadget for a small price, but there is no warranty. Unfortunately, it gets repaired in a few weeks, then the money you spent will be a waste. You may have to opt for another smart gadget. Kindly note, we are not mentioning any brand in the blog; this blog is written only for informational purposes.

SmartWatches: Easy Gadgets to keep you in Good Health

There was a time when a watch was worn only for checking the time. Today, a smartwatch will have several features and apps. You can use the applications for keeping a tab on your heart rate, the number of steps you took from one place to another and the best part is, some apps in the smartwatch can also be used to determine your sleep analysis.

Bracelet

There was a time when a copper bracelet was worn on the wrists for good health. Kings and rich merchants in ancient times wore bracelets embedded with gems and crystals to attract good luck and health. Today, the neuro bracelet worn on your wrist can assist you to keep a check on your stress/anxiety levels as it can put a stop to imbalances in the nervous system. Also, these bracelets help promote good sleep.

Fitness Trackers

They contain apps similar to your smartwatch. You can make use of these gadgets even if you are not a marathoner or a powerlifter. Other than being a health watch gadget, you can make use of Google Maps, transaction with Google Wallet and make use of song apps.

Smart Weight Scales

There was a time when these scales used to give information only related to your weight. Now, with a smart weight scale, you can get information on other metrics such as muscle mass, BMI, water/fat percentage, bone mass, visceral fat and basal metabolic rate. These scales can be connected directly to certain third-party apps on your smartphone. This way, it is possible to get accurate information of your family members’ health, including babies.

Smart Water Bottles

As per experts, a person above 40 years of age needs to drink 8 liters of water to stay in the best of health. Also, during summer, it is necessary to stay hydrated to prevent headaches and sun strokes. A smart water bottle, expensive when compared to a normal water bottle, has many benefits such as –

There is an in-built feature that gives you notifications to drink water at regular intervals.,

• You can also track your daily intake of water.

• Some Smart bottles have selfcleaning ultra-violet technology

to eliminate more than 99 percent of the disease-causing organisms.

• The gadget can also act as a thermos flask. You can use the same for taking hot tea during winter or for eating a cold lemonade in the summer. Usually, the main problem with these technological gadgets is the batteries. However, with smart water bottles, the battery has been designed to last more than five days.

Digital Nutrition Trackers

If you have a busy working schedule, it is a challenge to take note of the calorie intake, and select the best nutritional foods that can keep you in the best of health. It is well-known that an unhealthy diet, improper sleep and irregular eating schedules are the main reasons for chronic diseases such as cancer, stroke, heart attacks, arthritis, and diabetes. With the help of digital apps, it has become possible to keep track of the diet you have every day. If needed, you can also inquire with the experts via the app to make a list of healthy recipes and dishes as per your body condition.

Virtual Personal Trainers

Tired of going to gym? Or are you finding the gym entirely crowded? Then you can opt for training sessions at your home. However, if you are into weight training, you should invest in a home gym. But for a yoga class, you just need a mat and good space. Long-distance training with expert trainers via online tools such as Skype, Zoom and Microsoft Teams can help you keep illnesses and diseases at bay.

Smart Pillows

Quality sleep is essential for rejuvenating a human after a day’s work. If your pillow is too hard or too soft, and does not give proper support to your neck muscles during sleep, there are chances you will wake up with a sprained neck. However, smart pillows are made with smartgrid technology and have air channels for smooth air flow. It can easily adapt to your sleep patterns.

The smart pillows have been carefully designed to give a relaxing, soft and comforting feeling to your neck.

Conclusion

Technology has given rise to many new innovations, designs and new equipment that can help us keep our health intact. By making use of the above-mentioned smart gadgets, the current generation can hope to live a healthy lifestyle.

Top Chocolate Brands in the Confectionery Industry

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Rich or poor, a human will have tasted a chocolate bar at least once in his or her lifetime. Known as one of the preferred sweet treats on the globe, the chocolate confectionery market is estimated to be more than 175 billion USD in 2024. There are many brands and reputed names, but the demand for excellent taste, high-quality products and attractive packaging has always driven the market. The older brands which were established three centuries ago have gained a prominent foothold in the market. But new chocolate makers are also carving their name in the industry amidst the stiff competition. In this blog, we focus on the top chocolate brands in the confectionery industry.

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Changing Preferences

The customer audience in any industry always wants a change every decade, and it is the same in the confectionery industry. You will be surprised to know that there are many customers today who look for chocolate products free from ingredients such as palm oil and gluten. Then there are certain people who crave only chocolates made from vegan and organic materials.

There exists severe competition in this industry. International brands have to bear the cost of excellent packaging, sourcing high-quality cocoa and expensive ingredients to give a rich flavour. The new entrants are giving tough competition by citing low price tags for their products. However, it has to be ascertained that

the new chocolate manufacturing companies also keep a strict vigil on manufacturing high-quality products.

New or old, every chocolate manufacturing company strives to protect and retain its identity based on various factors such as quality, emotional connections, packaging design, creating exquisite flavours, corporate social responsibility and more. They go all out to create a persona in the minds of their target audience which conveys their vision, mission and core values.

Why are Chocolates popular?

The sweet market, on a global scale, is facing a massive change because of the customer preferences. There are consumers who source specifically for products that do not have ingredients such as palm oil and gluten. Then, there are consumers who look only for vegan and organic products.

Also, the preference for chocolates is different; for children and tiny tots, it gives a refreshing feeling to their taste buds; for some sports professionals, it is a way to rejuvenate the glucose lost in sweat; however, for confectioners, chocolate making is an art. They carefully mix several ingredients of the right type and quantity to prepare a chocolate brand to enthral the fans.

Famous Names of Top Chocolate Brands in the confectionery industry

1 Lindt & Sprüngli

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• Vegetarian chocolate

You can also find different flavors ranging from

• Mint chocolate

• Orange chocolate

• White chocolate

• Caramel chocolate

• Nutty chocolate.

Lindt & Sprüngli was established by David Sprüngli-Schwarz and his son, Rudolf Sprüngli-Ammann in 1845 (Switzerland). The most famous products from its stable include the chocolate-covered nuts, fruits, chocolate truffles and bars. The other brand names in Lindt’s stable are Ghirardelli, Russell Stover, Caffarel, Hofbauer and Küfferle.

Few Popular Products:

• Lindt Lindor Milk Chocolate Truffles Box

• Lindt Excellence Dark 70% Cocoa Chocolate

2. Cadbury

The name of Cadbury is synonymous with sweet chocolate products all over the globe. The products come in various forms, such as chocolate covered pretzels, chocolate-covered nuts and bars. The company was established by John Cadbury in the year 1824 in Britain. Its history dates back 200 years and some of the famous Cadbury products today are

• Cadbury Bournville

• Cadbury Fingers

• Cadbury Milk Tray

• Cadbury Crunchie Dairy Milk

• Cadbury Dairy Milk Chocolate Bar

Based on the requirements, the products have been classified into various categories such as

• Vegan chocolate

• Chocolates with reduced sugar

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3. Nestle

Once again from Switzerland, this company, known for its various health drinks and food products, was established by Henri Nestle in 1866. Similar to its business counterparts, the products that have established Nestle as a household name are the chocolate-covered pretzels and chocolate bars. However, the most popular name that comes to mind is the chocolate-covered wafer bar known as KitKat. Another name that made a great impact in the confectionary industry is the Nestle Milk Chocolate bar.

The other famous names in Nestle brand are

• Nestle Baci Perugina

• Aero

• Quality Street (Box)

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4. Ferrero

This world-famous company was established by Pietro Ferrero in Italy (1946). Since its establishment, the company has always focused on sourcing high-quality ingredients to manufacture its popular products. They have retained long-term relationships with suppliers of raw materials such as eggs, milk, cocoa, palm oil, hazelnuts and sugar. Through perseverance, they have succeeded in building supply chains to build selfsufficient communities.

One of the most popular chocolate products from the Ferrero stable was the Ferrero Rocher, Nutella and Kinder. The other popular products that Ferrero has in its kitty are the Mon Chéri and Tic Tac.

5. Mars

Franklin Clarence Mars established this company in 1911 (America). Mars has launched many high-quality products in this past century. This food company is known for its large number of chocolate products, which includes chocolate-covered pretzels.

The most popular products of Mars company are the

• Mars Bar

• Skittles

• M&M’S

• SNICKERS

• ORBIT

• EXTRA

• KIND

• 3 Musketeers

These products are preferred in more than 180 countries.

6. Guylian

Guy Foubert established this company in 1967 (Belgium). When he got married to his love, Liliane, the couple set to designing a new chocolate by combining their names – Guy-Lian.

Some of the company’s products that have gained popularity are –

• Guylian Sea Shells

• Guylian Artisanal Belgian Chocolate

• Guylian Seahorse

• Guylian La Trufflina truffles

• Belgian Master’s Selection

7. Godiva

Joseph Draps established this company in 1926 (Belgium). Godiva is known for its extensive range of luxury products that includes chocolate bars, chocolate truffles, chocolate-covered nuts and fruits.

The most popular names are

• Godiva Gold Collection Box

• Godiva Ballotin Chocolate Gift Baskets

• Godiva Chocolate Truffles

• Napolitains

Conclusion

So there ends the first list of top chocolate brands on the globe. If you have been searching frantically online to know about the chocolate industry, do not forget to read the next editions of Brands Review Magazine. We will cover every top chocolate brand in the confectionery industry.

How have Women’s Handbags changed over the years?

We warmly welcome you to our blog that provides in-depth knowledge of how women’s handbags have changed over the years. Our team has reviewed the history files and the designer bags to provide you with worthwhile content.

Handbags have always been around from the ancient ages, in different types of shapes/ sizes and materials used. A sneak peek at the handbag, and you can easily guess that they stand as the or the evolution of human civilization. They have remained an integral part of the wardrobe for the last 1000 years.

As per archaeological surveys, the oldest handbag is dated to 5000 BC in Europe. Archaeologists found a leather pouch that contained an axe, weapons, fur and other garments.

How Handbags became Popular?

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After a certain period of time, the colour and material used for the preparation of handbags differed as per social status. The kings and rich business community carried silk pouches laden with gemstones. They carried gold and silver coins in pouches slung near their waists. If needed, they used these pouches to give coins to the needy. The farmers, on the other hand, used a large pouch or handbag to carry seed grains to sow

in the fields. They even carried money and small equipment in the same bag.

However, it was only when women took a genuine interest in handbags did, they really become an art piece. Men and women in the Medievalages used the girdle pouch to carry important items for long distances.

It was in the years 1790 to 1830 that the handbags underwent a complete upheaval. Tailors of those ages put in their best embroidery skills as well, making use of cloth pieces to make the cloth bag attractive. These bags were used for carrying toiletries, keys and small documents.

The first luxury women’s handbag is rumoured, to have been designed by H. J. Cave & Sons company for entrepreneur Samuel Parkinson. He found that his wife’s clothes pouch was too small for journeys. So, he ordered the H.J. Cave company to design personalised bags for his wife.

Handbags in the 20th Century

As per language experts, it was not until the 20th Century, that the term ‘handbag’ became famous. After World War I, women got equal rights to vote and participate in the workforce in large numbers. The fashion industry

had a revival and paved the way for new designs and new brands. After World War II the fever really caught on, with reputed designers such as Guccio Gucci, Louis Vuitton making a mark in the fashion industry with their designs.

Famous Handbag Brands

• Louis Vuitton Handbags

• Angela Roi

• Gucci Handbags

• Hermès Handbags

• Chanel

• Jacquemus

• Givenchy

• Fendi

• Bottega Veneta

• Céline

• Goyard

• Yves Saint Laurent

• Stella McCartney

• Bulgari

• Giorgio Armani

• Polene

• Prada

• Burberry

• Von Holzhausen

• Alexander McQueen

• Versace

Conclusion

Handbags have been the greatest daily life accessories since the ancient ages for men and women. Yes, the process

from a raw handbag made of animal skin to a sleek, elegant attractively designed product has come through various stages of development.

On the present day, the handbag industry’s revenue for 2024 is estimated to reach more than USD 68 billion. The market is expected to grow at a CAGR rate of more than 3 percent from 2024 to 2028. Among the countries, the US is expected to dominate the global market by generating the highest revenue of more than 13 million USD in 2024.

In the handbag industry, style and fashion statements always change according to consumer preferences. These days, it has become a fad to design handbags by making use of eco-friendly materials.

This blog contained a few points on the way handbags have evolved over time. Today, the design of handbags has changed from mere storage bags to making a fashion statement. There is no doubt that the handbags of today will continue to be an integral part of fashion in the future.

Aqara announces Global Availability of Smart Lock U200

Aqara, a global leader and pioneer in IoT, announced the official launch of the highly anticipated Smart Lock U200. Designed as a retrofit, keyless solution for home access management, the U200 lock offers unparalleled convenience, advanced security features, and seamless interoperability across smart home ecosystems and devices thanks to its native Matter compatibility.

The Aqara Smart Lock U200 brings a modern keyless lifestyle to a broad array of homeowners and renters, and provides multiple secure door

entry options, including Apple home keys, which allow iOS users to unlock effortlessly by tapping a compatible iPhone or Apple Watch. The U200 distinguishes itself as one of the first Matter-over-Thread locks to support home key unlocking and is also one of the first retrofit smart locks to feature Apple home key.

Other unlocking methods of the Smart Lock U200 include:

• Fingerprint recognition: Fast and secure access with the highprecision fingerprint reader.

• PINcodes: Personalized codes

can be entered on the included, pre-paired wireless keypad. Moreover, Aqara Home users can manage guess access easily with not only periodic passwords but also one-time passwords that can be remotely created, shared, and used even when the lock is disconnected from any platforms.

• Mobileapps and voice assistants: Remote control via Aqara Home, Alexa, Apple Home/Siri, Google Home/Google Assistant, SmartThings, Home Assistant, and more.

• Aqara NFC cards: Quick and easy

unlocking using Aqara’s NFCkey fobs.

• Traditional keys: emergencyaccess with the original keys.

The U200 lock stands out with its hassle-free retrofit design, allowing homeowners and renters to upgrade their existing locks – such as Euro mortise locks and US deadbolt locks – without the need to change keys or modify the door structure. This lock provides an instant smart update to most homes and is suitable for DIY installation, as attaching the U200 over the existing lock is simple and requires no tool apart from a screwdriver.

Security is a top priority with the Smart Lock U200. It features advanced encryption to protect against hacking, a tamper alarm on the wireless keypad, and an auto-lock function that secures the door automatically after a set period. Additionally, the U200 provides real-time notifications to keep users informed about their home’s security status.

The U200 retains many popular features of the previous Aqara locks, such as local and encrypted storage of sensitive data like fingerprints and passwords, anti-peep PIN code protection, Do-Not-Disturb mode, Passage mode, and Night Latch mode. Furthermore, it adds thoughtful features like quiet unlock mode to minimize the noise level, pull spring feature for handle-less or inwardopening doors, as well as turn-to-lock and turn-to-unlock functions.

for extended use. The lock runs on rechargeable Li-Ion batteries and boasts a battery life of up to 6 months between each charge. Additionally, the IPX5-rated wireless keypad is operable with AAA batteries or existing doorbell wiring, which allows for uninterrupted usage.

The Smart Lock U200 is now available at Aqara’s Amazon brand stores throughout North America (US, Canada) and Europe (France, Germany, Italy, Netherlands, Poland, Spain, UK), as well as through select Aqara retailers worldwide.

The U200 lock is compatible with Euro mortise locks with Emergency Function, and supports various cylinders including EU profile cylinders, select Scandi profile cylinders and UK oval cylinders. An Emergency Function enables the cylinder to be unlocked from the outside using a key, even if another key is already inserted on the inside. Adjustable cylinders are sold separately by Aqara. The U200 is also compatible with single-cylinder deadbolt locks.

Built upon the energy-efficient Thread protocol, the U200 lock is designed

CK-12 launches Flexi AI Tutor on WhatsApp in India

CK-12 Foundation, one of the leading non-profit educational platforms, is proud to announce its inaugural launch of Flexi AI Tutor, its innovative AI tutoring assistant, on WhatsApp all throughout India. Available in 300+ languages and dialects to answer every student’s questions, Flexi aims to revolutionize the way students learn through a combination of CK-12 expert curriculum and ChatGPT4.

“My parents always made sure, regardless of our financial situation, that me, my sister, and my brother received the best education,” says Neeru Khosla, Executive Director and Founder of CK-12. “Even when we could only afford to eat dahl and rice at the end of the month, our education always took priority. I created CK-12 and Flexi so money would never, ever be a barrier to a quality education to any child in the world.”

With customized learning and adaptive quizzing, Flexi is the next big equalizer of India. This friendly and reliable AI companion designed to seamlessly integrate into WhatsApp, offering a range of functionalities to enhance the learning experience. Powered by advanced natural language processing algorithms, Flexi can comprehend student messages and respond accordingly. Whether it’s solving math problems, explaining concepts, or providing study tips, Flexi strives to provide accurate and relevant assistance tailored to each student’s needs.

With over 400 million users, WhatsApp is the most popular messaging app in India, making it the ideal platform for Flexi to reach and assist students across the country. From every corner of India, students can access this tutor. Its machine

learning capabilities enable it to continuously improve its responses over time. By analyzing student interactions and feedback, Flexi Ai Tutor adapts its knowledge base to deliver more precise and tailored assistance, ensuring a personalized learning experience for every student. Through Flexi AI Tutor, CK-12 aims to make education more accessible and convenient for students in India. To experience the power of Flexi’s personalized AI tutoring, students can add Flexi to their WhatsApp contacts using the following number: WA# +91 72042 28312. Flexi is also available on mobile, computer, and tablets.

Philips Speech and Sembly AI collaborate to introduce New Cutting-edge Audio Recorders with an AI Meeting Solution

Philips Speech by Speech Processing Solutions, a globally leading innovator in voice technology, has announced that they are taking their cooperation with Sembly AI further by extending their audio recorder range with another three new products. Each new recorder is designed to cover different consumer needs and is equipped with Sembly vouchers for users to experience Sembly’s new AI capabilities with a free trial version.

Excellent audio recording paired with AI technology

“We are delighted to announce that our partnership with Sembly AI opens up new market opportunities by combining the best of both worlds. By providing top-of-the-line audio recorders paired with an AI meeting assistant, we can offer automatic transcriptions, summaries, and action lists for every recording, whether it’s a lecture or a meeting,” explains

Dr. Thomas Brauner, CEO of Speech Processing Solutions. “Our innovative solutions enable busy professionals to save time and conduct meetings more efficiently than ever,” he adds.

The new Philips VoiceTracer Audio Recorder DVT4115 and DVT6115, designed for students, boast 3MICs for long-distance recording, ideal for capturing lectures and interviews. Sembly can then transcribe and

Philips VoiceTracer Audio Recorders (Photo: Business Wire)

summarize these recordings. The new Philips VoiceTracer DVT8115, equipped with a 360° microphone, is perfect for recording meeting minutes, with Sembly’s easy share function to promptly distribute minutes and action steps to team members. These devices are part of a broader Philips product range, designed to meet diverse recording needs.

Sembly AI offers more than just meeting minutes

The Sembly AI tech startup, founded in 2019, has expanded to offer a

wide range of features, including automatic transcription with speaker separation, meeting notes, summaries, and action points. One of the newest innovations is that Sembly AI can now also offer professional AI insights into meetings and conversations, enabling efficient collaboration and streamlined decision-making.

“Our latest AI technology seamlessly integrates with Philips products, adding value whether customers are in the office or on the go. Sembly AI now offers much more than just

meeting minutes and we are fully committed to offer new AI services in the coming weeks and months,” explains Gil Makleff, CEO and Cofounder of Sembly AI. “We are proud to collaborate with Philips to enhance the customer experience, empowering users to unlock the full potential of their audio recordings and maximize productivity,” he adds.

These new devices join Philips’ existing portfolio of audio recorders and conference microphones, all compatible with Sembly AI’s software.

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TBAuctions, one of Europe’s leading multi-brand online B2B marketplaces for used industrial goods, acquires Surplex. The transaction closed on 7th August 2024. This strategic move accelerates TBAuctions’ growth into new countries including Spain, Poland, Portugal, Romania, Czech Republic, Hungary, and Serbia. It also bolsters TBAuctions’ presence in Germany, France, and Italy, adding deep industry vertical expertise in metal and woodworking. The combination with Surplex enables TBAuctions to achieve new milestones. The combined brands of TBAuctions reach nearly 200 million annual site visits, source sellers from 20+ countries across Europe, sell over 1.6 million assets receiving bids from 750K bidders in 175 countries, generating hammersales of over €1.6 billion, and employing nearly 1,200 team members.

The European market for used business equipment sales exceeds €250 billion per year, and digital auctioning is fast-growing channel

TBAuctions and Surplex join forces to expand across Europe

for trading these assets. Driven by tech advancements, digital adoption, and sustainability shifts. With a proprietary intelligent auctioning platform, TBAuctions makes auctioning more transparent and efficient through a connected bidder base, automation, AI, and scale. Every year, manufacturing of new vehicles, farm and construction equipment generates over a billion tons of CO2e. By extending the life of existing equipment, and buying secondhand machinery, companies can reduce their carbon footprint, and global emissions.

Founded in 1999 in Düsseldorf, Germany, Surplex has built a strong reputation across Continental Europe, specializing in installed industrial machinery for metal and woodworking for international commercial buyers. This complements well with TBAuctions position in the Nordics and Benelux focused more on mobile equipment.

Ulrich Stalter, Managing Owner of Surplex, Tom Christenson, CEO of TBAuctions and Michael Werker, Managing Owner of Surplex. Image taken from TBAuctions website

Tom Christenson, CEO of TBAuctions, shared: “Surplex has a great team of people, excellent customers, and a strong brand across Europe. Together with TBAuctions’ best-in-class tech platform and leading brands, we see great opportunities through our complementary services, values, and people to drive exponential growth. This marks a major milestone for us to serve customers in all countries of Europe on our journey to revolutionize digital auctioning and promote sustainable trade.”

Michael Werker, Managing Owner of Surplex, said: “It makes a lot of sense for Surplex to come together with TBAuctions. We share similar values, commitment to excellent customer service, and a passion to drive the circular economy.”

Uli Stalter, Managing Owner of Surplex, summarizes saying: “The combination of skills and geographic footprint between Surplex and the family of TBAuctions brands creates a comprehensive digital auction experience across Europe.”

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Unveiling mimik ai: Connecting the Dots for Hybrid Edge AI

mimik, a pioneer in Hybrid Edge Cloud Computing, is thrilled to announce the launch of mimik ai, a groundbreaking universal operating environment that accelerates the integration of intelligent agents into solutions by bringing advanced capabilities directly to endpoint devices and computing nodes. mimik ai allows AI agents to run on any computing node, enabling them to discover, interact, and collaborate seamlessly—offlinefirst, with support for multi-cloud and multi-LLM environments. With mimik ai, the future of intelligent solutions, AI agents and workflows is not just on the horizon—it’s already here.

mimik ai introduces a cloud-native operating environment featuring a generative AI runtime and a comprehensive suite of on-device microservices. This transformative solution redefines how AI is utilized by OEMs, AI model providers, and developers across all applications and market segments.

“Our goal with mimik ai is to empower enterprises and developers to achieve their business and development objectives securely, efficiently, and rapidly,” said Fay Arjomandi, Founder and CEO of mimik. “AI and Automation

are breaking down the siloed apps into collaborative solutions. mimik ai offers unparalleled flexibility, enabling businesses to grow profitably while maintaining full control over their data and operations. This launch represents a significant shift in accelerating the industry, paving the way for OEMs, AI model providers, and developers to lead in deployment of next-generation intelligent solutions.”

Key Features of mimik ai:

• Offline-First: Reduce costs and cloud dependency, improve energy efficiency, and enhance

sustainability by accessing the cloud only when necessary.

• Enhanced Security/Data Privacy: On-device data processing ensures secure transactions directly from the endpoint device.

• On-Device API: Industrystandard, easy to interface, with the fastest integration and interoperability.

• Multi-Cloud and Multi-AI Support: Agnostic, flexible, and expandable to meet various industry needs.

• AI-to-AI Communication: Increases response quality and value with multi-AI support,

enabling seamless interaction between different AI models.

• Zero-Config Service Mesh: Facilitates ad hoc node discovery, eliminates IT configuration costs, and offers a plug-and-play approach for rapid deployment.

“We are thrilled to introduce mimik ai to the market,” added Sam Miri, CRO at mimik. “Our team has worked tirelessly to develop a product that not only meets the current needs of our customers, but also anticipates the future demands of the rapidly evolving AI landscape. With mimik ai, we are empowering businesses to harness

the full potential of AI directly at the computing nodes.”

mimik ai delivers a versatile and powerful solution to meet the growing demand for hybrid edge AI capabilities across all industries and application, such as enterprise, IoT, Smart City, Software Defined Vehicle Automotive, Offshore and fleet operation, healthcare and any generic native app development. It enhances real-time decision-making, on-device processing, and data privacy while enabling seamless collaboration and efficiency across all applications — unleashing a seamless hybrid edge intelligence.

Get to know the Top Five Luxury Handbags in the Fashion Industry

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In this blog, our team will give you valuable information about the top five luxury handbags on the globe. Various brands design handbags to match the traditional look of their country. Some make it look attractive through creative designs and more. Some handbags give a personalised look as well as enhance the status of the customer. So, we will start this exciting journey!!!! We hope if you are searching for a branded handbag, you will find the perfect one. This is the first blog regarding handbags. In the next edition, we will write about other top luxury handbags around the globe.

1. LOUIS VUITTON SPEEDYLuxury Handbags

Louis Vuitton started this brand in 1854 (France). In the fashion world, Louis Vuitton has secured one of the top positions among handbags. The popular products range from travel trunks, jewellery, watches, shoes, handbags and more. Their products are manufactured from high-quality materials and stand out for their design. The management encourages the designers to try new designs as per customer preferences.

Popular Models:

• Graffiti LV Speedy

• Multicolore LV Speedy

• Louis Vuitton Noé

• Louis Vuitton Alma BB

• Louis Vuitton Sac Plat

• Louis Vuitton Neverfull MM

• Louis Vuitton Pochette Métis

• Louis Vuitton Multi Pochette Accessoires

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2. DIOR

Christian Dior established this French Luxury brand in 1946. The products are popular due to their out-of-thebox designs and excellent craft skills. Fashion experts recommend the Dior handbag as a must-have accessory for women. Celebrities prefer to have an impressive collection of DIOR handbags in their wardrobe.

Famous Models:

• The Lady Dior Bag

• The Saddle Bag

• The Book Tote

• Lady D-Lite Bag

• DiorDouble Bag

• Caro Bag

• St Honoré Tote

• Bobby Bag

• 30 Montaigne Bag

• The Dior Vibe Bag

3. Gucci Guccio Gucci founded this brand in 1921 (Florence, Italy). The designer team mixes the finest Italian excellence of art with modern designs. The bold approach to designs and a keen eye for detail have helped them gather a large clientele. Their customers range from celebrities, fashion influencers, millennials and, Gen Z population. Their popular model collection bags are the most sought-after in the fashion industry.

Popular Models:

• Gucci Jackie Collection

• Ophidia Handbag Collection

• Gucci Blondie Handbag

View All Handbags

• Crossbody Bags

• Mini Bags

• Shoulder Bags

• Tote Bags

• Backpacks & Belt Bags

• Top Handle Bags

• Clutches & Evening Bags

• Precious Handbags

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4. Hermès

This French brand made its grand introduction to the fashion world in 1837. The Kelly and Hermès Birkin handbags have entrenched their name in the pages of fashion history. Hermes Bags are a rare combination of

• Artistic Excellence

• Human Values

• Luxurious Materials

• Endurance.

Famous Models

• Hermès In-The-Loop bag

• Constance Hermès bag

• Hermès Kelly bag

• Della Cavalleria Hermès bag

• Lindy Hermès bag

• Evelyne Hermès bag

• Garden Party Hermès bag

• Lindy Hermès Bag

• Bolide Hermès Bag

• Jypsière Hermès Bag

• Picotin Hermès Bag

• Birkin Hermès bag

• Roulis Hermès bag

• 24/24 Hermès bag

5. Chanel

Gabrielle Chanel (Coco) established this brand in 1910 (France). It is easy to identify a Chanel handbag because of its quilted patterns and CC logo. Its timeless designs stand as a representation of feminine liberation and elegance.

Famous Models

• Chanel 2.55 Handbags

• Chanel Classic

• Chanel Boy

• Chanel Grand Shopping Tote

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• Chanel Gabrielle

• Chanel Gabrielle Backpack

• Chanel Wallet on Chain

• Chanel 22 Bags

Conclusion

We have covered only five of the luxury handbags in this blog. The branded handbags have become the best accessory for celebrities and fashionistas. Every brand brings its distinct identity to the table by defining its values. Their extensive market research helps them with garnering data that identifies customer preferences. The designer team then designs handbag models that meet the customer’s expectations. The new models from the mentioned brand get booked in large numbers before their launch.

How has AI improved productivity in the manufacturing industry?

Do you know about the simple definition of the manufacturing industry? It is raw materials get converted to goods, products as per the demands of the audience. The process happens either by machinery or by animal or human labour. This industry is also involved with other types of work. The best examples are installation/ repair of equipment. On some occasions, the manufacturing industry takes up contract operations for other parties. Technologies change with time. AI has brought

drastic positive changes in every sector (including manufacturing and healthcare). This blog explains the way AI improved productivity in the manufacturing sector.

History of Manufacturing

We will take a few minutes to go into the positive impact of AI in the manufacturing sector. Can we first turn the pages of history in manufacturing? The reason, the facts will help you not only to understand, but gain positive insights into the role of AI in the sector.

The manufacturing industry used human/animal labour in the initial stages of civilization. With the Industrial Revolution, workers used steam/water power to complete tasks. Ford introduced assembly lines for fast production of cars in the automotive industry.

The second breakthrough happened with the introduction of computers. The productivity levels increased due to the introduction of software, the internet and IC chips. Today, robotics,

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cloud computing, IoT have helped to expand the manufacturing industry to new horizons.

Two ways AI is changing the manufacturing industry

1. Operational efficiency

The first positive impact AI brings is that it has removed repetitive tasks. AI, with its ability to take care of the machines, gets used to performing repetitive manual tasks. Human labourers and engineers can work on complex machines and tasks.

AI tools help reduce energy consumption by proper scheduling of operating equipment. AI can identify downtime, and if needed, can schedule repairs for weekends. Sensor Data helps the management identify the equipment that will go on the road to failure. So, if maintenance is given at the proper time, the machinery will work without a break.

2. Proper Quality Control and Supply Chain Management

AI can detect defects in equipment with more accuracy than the human eye. The same applies to manufacturing products. AI ensures products get manufactured as per the standards of government agencies.

Experts use AI software to analyse

customer data and predict product demand. This ensures that products do not get manufactured more than the customer demand.

AI can also streamline logistics via tracking supplies. It can also provide accurate information about bottlenecks. This data provides the management with more visibility and transparency. AI can help make significant changes in the production, distribution and maintenance to generate profits.

Future of AI

AI has undergone a tremendous transformation into many types. They are:

As per Capabilities

• Narrow AI

• General AI

• Superintelligent AI

As per Functionalities

• Limited Memory

• Theory of Mind

• Self-Aware AI

As per Technology

• Expert System

• Computer Vision

• Robotics

• Natural Language Processing

• Deep Learning

The Future of AI in Manufacturing

The future of AI for manufacturing looks promising, with continuous advancements in AI development expected to drive further innovation. AI development companies are exploring new ways to leverage AI. These companies are inventing new ways to integrate software with industrial equipment (example – IoT).

Conclusion

AI has revolutionized the manufacturing sector in various categories such as predictive maintenance, quality control, supply chain and energy management. This has led to an increase in productivity and cost savings for the manufacturing sector.