Brands Review Magazine - Issue 2

Welcome to the second edition of the power-packed Brands Review Magazine. For this issue, our team has burnt the midnight oil to bring a combination of the trending news on brands based on the categories on our website. So, get ready to relish the blogs on lifestyle (new recommended beverages, apparel industry, plant-based diets), wealth (business partnership in internet service, partnership in automotive industry), technology (solar energy, climate change, electronic items (laptops, camera)) and more.

The blogs written by our team members are a combination of authentic facts mixed with their experience in various sectors. The content is a treasure house of information that can keep you up-to-date with the recent trends.

Our team takes time to bring the latest information regarding various brands from different sectors for your knowledge and analysis. Our magazine caters to a wide readership with vast interests across Asia, Africa and the European regions. This is why our topics find favour from students, expert investors, experienced traders and several research groups. Our meticulously curated images and authentic information are some of the USPs for everyone to flip through these pages.

Our Editorial team also ensures to cover the recent events conducted by various event organisations around the globe. This is why we have become Acclaimed Media Partners for not only International Events on Cybersecurity, Automation (Technology), Banking but also for Conferences and Exhibitions on Healthcare.

Brands Review Magazine, as the name implies, was established as a digital website and magazine that can act as a single umbrella for authentic information on international brands in every industry. Today, with more than 2 years passed, we have covered most of the major Press Releases and News on global brands and various major events around the globe. However, we must say that our readers have always displayed a keen interest in new technologies, innovations and information on start-ups. This kind gesture, we find as a global human trait, goes on to show that they are always ready to give an ear to every new innovation that can bring a drastic change in every industry.

Co-Founders

Shankar Shivaprasad

Shashank Madesha

Editor Bill Thornton

Assistant Editor

B Sathya Narayana

Content Writers

Ujal Nair, Tamanna Shaikh, Madhulika Pandey, Amith Raj S, Medhaj Nair

Head of Sales, Research and Operation

Mike Lloyd

PUMA launches major brand campaign to strengthen Sports Performance Positioning

Blackmagic Design Announces new Digital Film Camera, Blackmagic PYXIS 6K

Ford and Allego Partner to Introduce Ultra Fast Charging to European Ford Dealers

Amazon’s Green Odyssey: From clicks to eco-tricks by 2040

Thai Airways to Purchase 45 Boeing 787 Dreamliners to Grow Its Fleet

Boeing [NYSE: BA] and Thai Airways announced the flagship carrier placed an order for 45 787 Dreamliners as the airline looks to modernize and grow its widebody fleet and international network. Thai Airways selected the 787-9 to support its long-term strategy to renew and expand its fleet with more efficient jets, as well as open new routes to support high demand for air travel across Southeast Asia.

“To accomplish our company’s and the national carbon neutral goals by 2050, the 45 new Boeing 787 Dreamliners will be equipped with GEnx engines, which are known for

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their cutting-edge technology and reduced environmental impact,” said Chai Eamsiri, Thai Airways CEO.

“Furthermore, we are confident that the acquisition of the 787 Dreamliners will ultimately benefit our customers and support the growth of our country’s economy.”

Thai Airways flies widebody jets including 777s and 787s to nearly 60 domestic and international destinations, including the Middle East, Asia and Europe. With more 7879s in their fleet, the airline will operate more efficiently, as the Dreamliner family reduces fuel use and emissions

by up to 25% compared to the airplanes it replaces.

“Thai Airways’ strategic investment in the 787 Dreamliner builds on our long-standing partnership and signifies the airline’s commitment to operate a modern, efficient and flexible fleet,” said Brad McMullen, Boeing Senior Vice President of Commercial Sales and Marketing. “This order will support Thai Airways’ ability to meet demand, foster tourism and trade, and create further opportunities for this carrier.”

The order, which was finalized in December 2023, was listed as unidentified on Boeing’s Orders & Deliveries website. Boeing’s 2023 Commercial Market Outlook for Southeast Asia projects that the region’s widebody fleet will see a three-fold increase over 20 years, with growing demand for nearly 800 airplanes including passenger jets such as Boeing’s 787 Dreamliner family and 777X, as well as freighter models.

At 20 feet (6 meters) longer than the 787-8, the 787-9 will enable Thai Airways to fly nearly 20% more passengers farther and build on routes first opened by the 787-8. Since revenue service began in 2011, the 787 family has launched more than 390 new nonstop routes around the world.

Boeing’s partnership with Thai Airways and support of the country’s aviation industry span more than 60 years. Boeing’s presence in Thailand includes offices in Bangkok and support for important causes including STEM education, programs for people with disabilities and sustainable livelihood through permaculture methods.

Lenovo Unveils AI-Powered Laptops –ThinkPad and ThinkBook, at

MWC Barcelona

At MWC 2024, Lenovo launched new hardware and software solutions that showcase its focus on AI-driven innovation and commitment to a more sustainable future. These include the new ThinkPad and ThinkBook business laptops – unveiling AI features that enhance productivity, creativity, and efficiency – with performance enhancements and multimode versatility.

Additionally, Lenovo introduced a selection of accessories designed to boost mobile productivity, including the ThinkVision M14t Gen 2 portable display, a USB-C Slim Travel Dock for comprehensive docking on the go, and a redesigned ThinkPad Executive 16-inch Backpack that allows for easy carrying of a mobile office. Rounding out the new hardware announcements are new software solutions, including

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Lenovo Identity Advisor, a digital identity monitoring tool and Smart Connect, a software that unlocks multi-device synergies and maximizes productivity. Finally, Lenovo unveiled a futuristic proof of concept laptop – the ThinkBook Transparent Display Laptop Concept – which features the industry’s first laptop with a 17.3inch Micro-LED transparent display, providing a completely borderless and see-through display experience.

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Redefining Boundaries with Futuristic Proof of Concept

Introducing Lenovo’s latest groundbreaking innovation proof of concept, the Lenovo ThinkBook Transparent Display Laptop Concept. This laptop revolutionizes the interaction and creation experience with its remarkable 17.3-inch MicroLED transparent display. With a borderless screen, transparent keyboard area, and a seemingly floating footpad design, it effortlessly exudes a sense of high-tech simplicity, elevating the user’s overall experience.

The brilliance of this laptop lies in its intelligent integration of the virtual and real. Through the power of Artificial Intelligence Generated Content (AIGC), the transparent screen opens up new avenues of work collaboration and efficiency by

enabling interaction with physical objects and overlaying digital information to create unique usergenerated content. The transparency allows it to effortlessly integrate naturally within its environment. Users can seamlessly switch between the keyboard and drawing board with a supported pen, unlocking new levels of creative efficiency. AI in combination with transparent displays will open up new ways of engaging with data and applications, offering opportunities to develop new features and form factors.

Micro-LED technology offers many advantages in the development of transparent displays. High colour saturation combined with exceptional contrast and 1000 nit brightness of the screen allows for optimal visibility both indoors and outdoors, making it equally suitable for nearly any setting. The technology also offers more possibilities in the future with further optimization of image quality, durability and adjustable transmittance to provide more privacy or more transparency to interact with real-world objects. With its ability to display videos and dynamic images, the transparent screen seamlessly blends and harmonizes with its surroundings.

A New Generation of AI PCs for Business

Introducing the latest generation of business laptops from Lenovo – the ThinkPad T14 i Gen 5, ThinkPad T14s Gen 5, ThinkPad T16 Gen 3, ThinkPad X12 Detachable Gen 2 and ThinkBook 14 2-in-1 Gen 4. These laptops are powered by the latest Intel Core Ultra processors with Intel vPro® on select models and Windows 11 and offer an optimal ecosystem of AI hardware and software solutions to deliver enhanced levels of security, power efficiency, and immersive experiences. With an ever-increasing selection of software applications that benefit from the dedicated AI acceleration support, users can enjoy new and enhanced proficiencies across broad areas of usability and productivity.

summarizing web pages and emails. Quickly access the AI companion with one press of the Copilot key.

The AI PC revolution is here, and Lenovo is dedicated to transforming its PCs and smart devices to deliver personalized AI solutions. These new Lenovo laptops are amongst the first to drive it. They offer users the most comprehensive personalized PC experiences yet, helping to streamline workstreams and boost productivity. Whether it is collaborating with colleagues, meeting with customers, or analyzing data and creating content, these new ThinkPad and ThinkBook laptops can accelerate workflows with supported AI-enabled software tools users need to encourage maximum creativity and efficiency.

Next-Level Productivity

Unleashed: Explore the Brilliant Powerhouse of the ThinkPad T Series Laptops

The Lenovo ThinkBook Transparent Display Laptop Concept is not only a proof of concept but showcases a futuristic perspective on AI PCs, blending digital and physical environments that can enhance user experiences in ways never imagined.

Copilot in Windows is at the user’s fingertips as their everyday AI companion and it works across many different apps on Windows 11 to control settings, kickstart creativity and save time with tasks including

The ThinkPad T series is one of Lenovo’s most successful business laptops, and the new ThinkPad T series laptops reinforce the importance of a very popular workhorse laptop built for discerning business users who seek high-performance and durable devices with access to the latest features designed to improve and enhance everyday productivity. The latest generation ThinkPad T14, T14s, and T16 incorporate the premium design feature of the elegant Communications Bar that houses a 5MP camera, noise cancelling microphones, and also acts as an easy one-handed lip for opening and closing the device. Furthermore, the communications bar allows for

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narrower bezels thereby increasing the screen-to-body ratio resulting in a more refined thinner and lighter design.

In addition, embracing the inclusive user experience focus of Lenovo’s Product Diversity Office, the ThinkPad T series will integrate the tactile markings announced on the ThinkPad X1 Carbon Gen 12 and ThinkPad X1 2-in-1 Gen 9. These additional tactile cues are designed to increase accessibility and aid users who are visually impaired to navigate the keyboard. Furthermore, the frequently used CTRL key has been swapped with the Fn key to be more readily accessible on the left edge of the keyboard. Additional user-centric innovations continue to enhance enduser experiences, such as:

• Double tapping the TrackPoint opens the TrackPoint Quick Menu allowing users to customize common features such as microphone or camera settings.

• Lenovo View application, which runs on the Intel Core Ultra NPU to save processor load, provides video enhancing tools for the camera including a new Low Light Enhancer that can brighten and denoise video in low light environments.

• 3M™ Optical Film solution is available on optional WUXGA displays on ThinkPad T14 Gen 5 and T14s Gen 5. The embedded optical film increases the brightness of the display from 300 nits to 400 nits while using up to 16% less power, thereby

reducing energy consumption.

• New ThinkPad T14 and T16 designs integrate enhanced repairability features.

• The new ThinkPad T14 Gen 5 will also be available powered by AMD Ryzen™ 8040 series processors with built-in AMD Ryzen™ AI, giving customers a broader choice of highperformance CPUs.

Innovating for Sustainability and Repairability

Lenovo is transitioning to a circular economy by innovating in the supply chain, product design, and services and is focusing on a “design, use, return, re-use” model and promoting disassembly and recycling. Lenovo integrates closed-loop recycled plastic into its products and aims to recycle 800 million pounds of end-oflife products by 2025-2026. They also aim to use 300 million pounds of postconsumer recycled content plastics in their products and improve packaging sustainability.

Lenovo’s commitment to a more sustainable future is evident in its ThinkPad line, highlighting its dedication to the circular economy. ThinkPad laptops prioritize sustainability from design to end-oflife management. Recycled materials are used in manufacturing, promoting responsible sourcing and minimizing waste. Additionally, ThinkPad laptops are designed for longevity, allowing for simpler repair and upgradability, extending their product lifespan.

with insights from the iFixit Solutions team, have been designed to be more repair-friendly, not only extending customer replaceable parts (CRU) to include the battery with a cablefree connector in addition to a fully socketed DIMM design, SSD and WWAN replacement, but also adding visual indicators for easier repairs. With support from the iFixit team, Lenovo created new repair guides including video procedures for all CRU parts as well as making those

ThinkPad T14 Gen 5 and T16 Gen 3,

parts easier to order. This extends the product lifecycle, reduces electronic waste and offers costsaving advantages for businesses and individuals. As a result of these improvements, ThinkPad T14 Gen 5 and T16 Gen 3 achieved a provisional iFixit repairability score of 9.3 out of 10.

“This is a major step forward for Lenovo and the technology industry. Making laptops that stand the test of time is essential to building a sustainable electronics industry. It’s not easy, and Lenovo is

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demonstrating that repairability and innovation go hand-in-hand,” said Kyle Wiens, CEO at iFixit.

An Ideal Blend of Performance, Portability and Versatility

The Lenovo ThinkPad X12 Detachable Gen 2 boasts a 3:2 display with Corning® Gorilla® Glass for both optimal durability and a stunning visual experience. Powered by the latest generation Intel Core Ultra U series processors, this sleek machine takes productivity to new heights with its integrated AI engine, providing a seamless user experience. The device also features up to 32GB Dual Channel LPDDR5x soldered memory, enabling users to effortlessly multitask and handle resource-intensive tasks with ease. With its detachable, backlit folio keyboard equipped with a threebutton TrackPad and the option for an accompanying magnetic pen, this device offers enhanced versatility and convenience for professionals on the go. Additionally, the userfacing 5MP + IR cam and the 8MP World-facing cam allow for crystalclear video calls and impressive photography capabilities for users in remote locations. And with CAT16 4G WWAN support, staying connected is rarely a concern. The Lenovo ThinkPad X12 Detachable Gen 2 is a true testament to innovation and practicality, offering highly mobile professionals, such as insurance, healthcare, or law enforcement workers, a reliable and versatile device designed for their specific tasks including photographic evidence, form completion, and digital signatures amongst others.

Redesigned Versatile 2-in-1 ThinkBook More Intelligent Than Ever

Lenovo ThinkBook 14 2-in-1 Gen 4 impresses with its latest drop hinge design, featuring a sleek and thin profile measuring only 16.85mm, and a lightweight body weighing just 1.64kg (3.61 lbs). The four-side narrow bezel enhances the overall visual experience,

boasting a 90% screen-to-body ratio for the 16:10 aspect ratio 14-inch display. Renowned for attention to detail, Lenovo has introduced a new 1.5mm key travel on the keyboard to deliver comfortable and precise typing, while the larger touchpad, crafted with glass-like Mylar material, further enhances the user’s interaction. Additionally, the new Magnetic Slim Pen adds a touch of convenience for seamless touch usage, and for added security and convenience, the ThinkBook 14 2-in-1 Gen 4 includes a Match-on-Chip fingerprint reader and optional Infrared camera with privacy shutter. Lenovo has also prioritized powerful AI PC computing in its ThinkBook portfolio by including features designed to improve device optimization and intelligent software tools. Smart Power helps achieve the right balance of power, performance and battery life while Smart Meeting

improves conferencing experiences by enhancing video features and audio quality management. Furthermore, Lenovo’s commitment to more sustainable practices is evident in the incorporation of 50% recycled aluminium metal on the bottom cover, as well as increased use of Post Consumer Content plastic materials, such as 50% in the keycaps and up to 90% for selected parts. Lenovo continues to raise the bar with its innovative approach, delivering not only powerful performance but also an intelligent design.

Lenovo Accessories for a Mobile Office Eco System

Experience productivity on the go with the Lenovo ThinkVision M14t Gen 2 Mobile Monitor (Touch), the best 10-point touch-enabled mobile display with up to 4,096 levels of pressure for seamless interaction with content. This 14-inch monitor has a 16:10 aspect ratio display and features 300 nits brightness, 2240 x 1400 resolution, 1500:1 contrast ratio, and 100% sRGB colour space coverage. The IPS panel offers wide viewing angles for easy sharing and the threeside NearEdgeless bezel design maximizes viewing area to let users see more and do more. With TÜV Rheinland® certified Natural Low Blue Light and Eyesafe® technology, users’ eyes are protected without distorting colours.

This monitor is convenient and versatile with a dual USB-C interface for charging and connectivity. Through this interface, users can extend the screen on a laptop or smartphone and

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even charge the device via a powerpass through one AC/DC adapter. It is lightweight, weighing under 700g (1.54 lbs), and has a super-slim design of 4.6 mm. It offers a wide range of adjustability, including tilt, pivot, and lift. Switching between portrait and landscape modes is easy with the L-shaped dongle and auto-rotation sensors and adjusting settings is simple with the on-screen-display menu. The ThinkVision M14t Gen 2 Mobile Monitor (Touch) from Lenovo is the ideal companion for professionals on the move.

The Lenovo ThinkPad Executive 16inch Backpack is the epitome of a refined, high-quality professional carrying case. With its modern and sleek slim design, this backpack seamlessly combines style and practicality. Crafted with robust storage and made from high-quality recycled polyethene terephthalate (PET) materials, it is the perfect choice for business professionals who are constantly on the move. It effortlessly transitions between formal and casual settings, making it suitable for virtually any occasion. The ThinkPad Executive 16-inch Backpack also boasts dual hidden easy-access security pockets and an RFI-blocking pocket, designed for the safety of the user’s belongings. Built with ultra-durable materials such as 2520D Ballistic recycled PET for maximum abrasion and tear resistance on the exterior, rip-stop lining, and metal buckles and pullers, this backpack offers a long-lasting solution for one’s carrying needs.

Dock is the perfect companion for the modern professional looking to stay ahead of the curve in today’s fast-paced digital world. With its eight strategically positioned ports extending connectivity for any supported laptop, this dock provides a surge of productivity no matter where one is. Not only can it efficiently drive a 4K display, but its universal compatibility also offers up to 65W Power Delivery to USB-C laptops. What sets this dock apart is its commitment to sustainability, with 66% Post-Consumer plastics recycled content in its exterior.

Designed for the remote worker, it combines style and functionality to deliver an anywhere hybrid productivity experience. Along with its 4K at 60Hz resolution support for high-quality visuals, it also allows for smooth data transfer through its

USB ports, thanks to innovative cable management.

“At Lenovo, we believe that the future of technology lies in AI-driven innovation and sustainable practices. With our latest hardware and software solutions including a futuristic transparent display laptop concept unveiled at MWC, we continue to push the boundaries of what’s possible,” said Eric Yu, Senior Vice President of SMB and Commercial Product Center, Lenovo’s Intelligent Devices Group.

“Our new ThinkPad and ThinkBook business laptops are not just powerful and versatile but also showcase AI features that enhance productivity, creativity, and efficiency. We are proud to be at the forefront of AIdriven innovation and are committed to empowering our customers with cutting-edge solutions.”

Smart Connect – Seamless Simplification through a Unified Ecosystem

Lenovo and Motorola joined forces to introduce Smart Connect, a software solution that unifies digital ecosystems to create a seamless multi-device experience. Designed for all, Smart Connect unlocks cross-device synergies to maximize productivity, sharing device capabilities and data management and proving that the sum is larger than its parts. With Smart Connect, users can switch tasks between a PC, phone and tablet 9 while maintaining an uninterrupted flow, enjoy hassle-free and secure filesharing, access mobile apps on a PC, and even manage phone notifications with ease.

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Whether it is working, creating, and gaming on a PC, communicating and consuming content on a smartphone, or taking everything on the go with a tablet, switching from device to device and sharing content across ecosystems is now possible with just a swipe. With Smart Connect, users can watch a movie on a tablet and swipe it to a PC to resume, listen to a podcast on a smartphone and finish it on a laptop at home, work on a document on a laptop and edit it on

their smartphone, and even start a presentation on a desktop PC and make it more portable by swiping it to a tablet. Users can also easily amplify everything displayed on their phones onto a bigger screen, for example, easily move games, movies, shows, and apps from their phone to a TV for more space to work and play. Smart Connect lets users control their devices using a single mouse or keyboard, utilize the high-resolution camera on a Motorola phone as a webcam for a more polished look during virtual calls, and even turn their phone into a Hotspot to connect their tablet or PC to the internet without adjusting settings or passwords. In addition, with its Share Hub feature, users can instantly share notes, edit documents, and even play highresolution movies across linked devices without needing to transfer files or create an additional copy.

Centralizing and Protecting Peace of Mind

Intending to provide smarter technology for all, Lenovo introduced Lenovo Identity Advisor powered by Norton™, a digital identity monitoring solution that alerts users of suspicious activity and assists them in restoring their identity if a theft occurs. With people banking, shopping, gaming, and sharing on social media, their information is online more than ever before; Lenovo Identity Advisor is a centralized smart tool for consumers who wish to protect their personal information.

Lenovo Identity Advisor powered by Norton actively monitors the dark web and alerts the customer if personal information or potential threats are found. In select regions, Lenovo Identity Advisor can monitor social media accounts and notify them when account settings are changed, risky links are shared, inappropriate content is found and more. If their identity is compromised, Identity Restoration Specialists will provide advice and support.

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Top Recommended New Beverages 2024

When you hear the word “beverage” the brain begins to visualize images of various favourite drinks along with special memories of their flavours. The word “beverage,” to many, may mean only tea or coffee, but in reality, it includes many types of drinks around the globe, ranging from cider, ale, ginger beer, martinis, gin and vodka, to name a few. Do not be surprised by the fact that there are some beverages (similar to tea and coffee) that do not contain alcohol or possess a little percentage. This blog gives you valuable information on the top recommended new beverages 2024.

Though the beverage word is of French origin, we will start focusing on products from the global point of view.

When it comes to the common beverages, you cannot help but admire the wide variety of beverages the public prefer to have, right from their breakfast (tea or coffee) or having a candlelight dinner with cocktails (mocktails) in any part of the globe.

1. Cider Beverage

Cider is one of the highest consumed beverages in UK and Ireland, and the company, Heineken is going to launch a new version of its popular product, Strongbow. Called as Strongbow Zest, it contains apple cider with carefully mixed portions of orange, lemon and lime flavours to cater to the public thirst. This new product, to be released in June 2024, does not contain artificial flavours, sweeteners or preservatives.

The English people are waiting with bated breath for the new version which may be one of the top recommended beverages 2024. So, are you also ready to taste the new flavour if you are in the UK?

2. English Ale

When it comes to English Beer, the drink is well-known as a staple of the English people’s diet, and they like to have the same at pubs. Hydes 1863, has launched 18 strong range ales in 2024. 12 are seasonal ales, while the other six are Vintage Ales.

The Vintage ales are as follows:

• Anvil Brand Brown Stout

• Nut Brown Ale

• Anvil Best

• Anvil Brand Pale Ale

• Oatmeal Stout

• Anvil Best

The ABV percentage in these ales ranges from 3.8 % to 4.8%.

When it comes to the 12 seasonal ales, the year ranges from 1895 to 1941 and is themed around cult TV shows that feature the best popular names, such as Phoenix Nights and Only Fools & Horses. The Hydes 1863 brewery is always known for producing new cask ales every year. Its patrons and loyalists hope that these 18 ales, released in January 2024, will satisfy the needs of the people. Unlike the previous name, Hydes 1863 ales make it to the top recommended beverages 2024.

3. Jack & Ginger Ale

This brand has a long impressive list of cocktails, but the product released this year is called the Jack & Ginger Ale. Having an ABV of 7%, it can be obtained as a single bottle or in four number packs. Already known as

one of the most preferred Ready to Drink (RTD) cocktails, and one of the fastest-growing brands in the spirits category, the company is hoping for a record sale this year.

4. Zoya Special Batch Gin

Gin has been always considered a classical English drink, but this product was launched in January 2024 by one of India’s largest spirits companies,

Image taken from Linkedin

Image taken from thespiritsbusiness website

Image taken from foodbev website

Image taken from abdindia website

called the Allied Blenders & Distillers Limited (ABDL). Its constituents comprise of mainly grain, natural spirits along with other ingredients to give it a perfect taste. One of the top recommended new beverages 2024 that you have to taste this year. So, kindly make a note of the name in your selected list.

5. Absolut Vodka & SPRITE

6. Aspen Vodka

WES Brands (a Spirits company from the US) has collaborated with Aspen Distilleries (Colarado) and developed

This cocktail product, developed by two brands, Absolut Vodka and SPRITE (the famous lemon-lime soft drink), was available in the UK market in February 2024. As per the recent updates, the ABV in this product is 5 percent but can vary when the product gets exported to other countries. Absolut Vodka & SPRITE has two versions:

• Sprite

• Sprite Zero Sugar

a new product, Aspen Vodka. This product, designed as a result of the oldest process of vodka preparation contains pure ingredients and as per experts, is bound to have a crisp taste.

7. Ginger Beer

Unlike the other beers which are prepared from grains, this type is prepared from fermented ginger, water and the required amount of sugar. In the present market, they are considered non-alcoholic because of their low content of alcohol (0.5 percent).

In the UK, Sunnyside Drinks Co released a new product, Sunnyside Alcoholic Ginger Beer in the first week of April 2024. Released in two flavours, this drink, as per its owner Christian Heath, is going to be the preferred ginger beer, that is devoid of preservatives, wine, foaming agents, as well as sweeteners.

Image taken from wesbrandsllc website

Image taken from absolut website

Image taken from thespiritsbusiness website

Conclusion

Hope you have taken note of the top recommended new beverages 2024 mentioned in the blog, that are bound to make a dramatic impact on the drinking habits of the global population. If we have not included any of the specific beverages which have made many a loyalist in 2024, we promise to include their names in the next Magazine.

- Blog by B Sathya Narayana

Corona Partners with Tripadvisor to Boost Nature Travel

Corona, an AB InBev global brand, is again putting its passion for nature into practice, through a global partnership with Tripadvisor, the world’s largest digital travel community. Together, Corona and Tripadvisor will share new opportunities and recommendations that inspire people to disconnect and spend more time outdoors.

At the heart of the partnership is the launch of the Corona Global Hub, a digital ecosystem that has Coronacurated travel guides and itineraries, first-hand traveller insights and

Regional hubs will also play an important role in encouraging and inspiring regional travel, showcasing how relaxation is closer than they might think and reinforcing how nature’s wonders are right around the corner. In partnership with travel creators and influencers, the Corona-curated regional itineraries are designed to foster discovery in local hidden gems and sunset spots. Starting in Chile, more will be launched yearly in South Africa, Colombia, Brazil, Canada and more.

“Tripadvisor is home to a global travel community of hundreds of millions of people, sharing and seeking out inspiration and guidance for their next adventure,” said Christine Maguire, Global Vice President of Sales & Partnerships, at Tripadvisor. “We want to help people become better travellers, and with around one in five Tripadvisor users prioritising nature and the outdoors on their holiday, this partnership with Corona is an exciting opportunity to showcase a host of global destinations, with first-hand traveller insight and experience,

reviews, all designed to inspire people of legal drinking age to decide their next visit in nature, highlighting the best places to enjoy the sunset. To help make that travel a reality, Corona is powering discounts for those who want to book their nature-fuelled experiences. Users can also access the 2024 Corona Sunsets Festival World Tour, a global festival series, and book curated travel packages. Last year, the tour brought music, art and culinary experiences all rooted in nature to more than 50,000 people across five continents.

“Every time a lime drops into Corona, people feel transported to paradise and through our partnership with Tripadvisor, we’re now able to help get them there,” said Clarissa Pantoja, Vice President of Corona Global.

“With these hubs, we are excited to reach more people – from those who haven’t yet travelled into nature but want to give it a try – to those who are looking for a quick getaway from routine. We inspire them all to explore outdoor experiences that help them relax and unwind.”

to get people excited about where to explore next.”

To kick things off, Corona unveiled The Wonderful Letter, inspired by thousands of traveller reviews that encapsulate the feeling of awe and wonder travel generates. The Wonderful Letter will direct commuters to pause from their busy daily routines and explore the global hub to get inspired to book their next trip to nature. The letter will go live in Chile and locations around the globe in the months to come.

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Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone – professional and everyday athletes alike – to see the game like PUMA does.

PUMA was founded in 1948 by Rudolf Dassler who had the vision to create shoes that make athletes agile, nimble and fast – just like a puma. Over the last 75 years, PUMA has worked with the fastest athletes, clubs and federations in the world to create cutting-edge innovations that provide sporting excellence and victories that live forever in the memories of fans across the globe.

This year – through the globally featured Brand Campaign – PUMA is demonstrating how speed has always been deeply rooted in the brand’s DNA. Speed has always been PUMA’s vantage point. The desire to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. “See The Game Like We Do: FOREVER. FASTER.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what

enables us to see the game differently, challenge conventions and create moments that will live with us forever.

“Everyone dreams of having a superpower and speed is PUMA’s,” said Arne Freundt, CEO of PUMA “Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr., or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.”

“Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing. “It is the first time that PUMA has one single message – FOREVER. FASTER. –throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”

“FOREVER. FASTER. – See The Game Like We Do” launches on April 10 and will be communicated across the entire media mix, such as Social Media, TV, PR, Out Of Home Media and Points of Sale worldwide. It will include a hero brand film and supporting creative assets

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with featured top athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier Balcazar “Chicharito”, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.

James Avery Launches New Designs and Family Tradition This Mother’s Day

James Avery Artisan Jewelry is celebrating the launch of its Mother’s Day Collection during its 70th year by featuring Lindsey Avery Tognietti, James Avery’s granddaughter, in its new campaign. Lindsey Avery Tognietti is the family-owned Company’s Director of Customer Service and Marketing Communication, carrying on the family legacy with the Texas-based company.

The new Mother’s Day Collection features more than 40 hand-crafted designs including charms, rings, gemstone necklaces, artful statement pieces and the company’s second Dr PepperÒ Charm.

“This Mother’s Day, we are bringing forward new designs that celebrate all of the mothers and mother figures in our lives,” said Sarah Herr, V ice

President of Merchandising and Design. “Our Designers were inspired by the beautiful nature surrounding us in the Hill Country as well as by the people they love, and we’re happy to share this with our customers.”

One new design is a sweet ode to the company’s Texas roots – the Country Mom Charm. Available in sterling silver and 14K gold, the charm features a

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pair of cowboy boots in motion along with dancing florals. For a pop of colour, the Enamel Floral Mom Charm will brighten her life as much as she brightens yours with hand-enamelled flowers beneath Mom in the script. Both designs, like many others in the new collection, are engravable. Add a special date, sweet symbol, initials or one of her favourite sayings to personalize her gift.

To shop the newest designs, find your local James Avery retail store, nearest Von Maur or Dillard’s store.

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Blackmagic Design Announces new

Blackmagic Design recently announced Blackmagic PYXIS 6K a next generation digital film camera that features a versatile box or cube design so you can rig up the perfect camera for your production! This new model features a massive 36 x 24mm 6K sensor with 13 stops of dynamic range and dual CFexpress media recorders, all in a customizable body. Blackmagic PYXIS 6K is available in three models, with customers able to choose between L-Mount, PL or Locking EF lens mounts. Blackmagic PYXIS 6K will be available in June from Blackmagic Design resellers worldwide.

The Blackmagic PYXIS 6K will be demonstrated on the Blackmagic Design NAB 2024 booth #SL5005.

With multiple mounting points and accessory side plates, it’s easy to configure Blackmagic PYXIS into the camera customers need it to be.

PYXIS’ compact body is made from precision CNC machined aerospace aluminum, which means it is lightweight yet very strong. Customers can easily mount it on a range of camera rigs such as cranes, gimbals or drones. In addition to the multiple 1/4 and 3/8 thread mounts on the top and bottom of the body, Blackmagic PYXIS has a

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range of side plates that further extend their ability to mount accessories such as handles, microphones or even SSDs. All this means customers can build the perfect camera for the any production that’s both rugged and reliable.

Blackmagic PYXIS features a massive full frame sensor with a native resolution of 6048 x 4032. That’s almost three times larger than a Super 35 sensor and allows customers to shoot with a shallow depth of field or to use anamorphic lenses uncropped for a true cinematic look. Whether users are shooting in bright sunlight or in almost no light at all, the 13 stops

of dynamic range with dual native ISO up to 25,600 provide stunning low noise images in all lighting conditions.

Using the full area of the sensor gives customers a unique open gate 3:2 image which also lets customers reframe their shots in post production. The large sensor also lets customers work in true 6:5 anamorphic without cropping, making widescreen cinematic images more detailed and in higher resolution than previously possible.

With 3 models, customers can choose between L-Mount, EF or PL lenses, making Blackmagic PYXIS compatible with the largest range of cinema and photographic lenses in the world. The L-Mount model works with the latest full frame lenses from Leica, Panasonic and Sigma but can also accommodate lens adapters, allowing customers to use a wide variety of new and vintage lenses. The EF model lets customers use high quality photographic lenses customers already own from DSLRs or even Blackmagic Pocket Cinema Cameras. Or the PL model lets customers work with professional cinema lenses from Zeiss, ARRI, Cooke and more without needing an adapter.

Blackmagic PYXIS can shoot in all standard resolutions and frame rates from HD up to DCI 4K and even 6K. Customers can even shoot stills at 24.6 megapixels. Blackmagic PYXIS will shoot up to 36 fps at 6048 x 4032 3:2 open gate or 60 fps at 6048 x 2520 2.4:1 and 60 fps at 4096 x 2160 4K

DCI. For higher frame rates customers can window the sensor and shoot up to 100 fps at 2112 x 1184 Super 16.

The built in LCD on Blackmagic PYXIS is more than just a simple status display. It’s a 4 high resolution HDR touchscreen that is also perfect for monitoring and reviewing shots on set. Its full HD resolution means customers can frame and focus their shots without needing to carry around a bulky external monitor. Customers can even use the display as a focus assist station.

Blackmagic PYXIS features a logical design that puts important functions such as ISO, WB and shutter at their fingertips with both touchscreen and physical controls. A row of 3 customizable function buttons means customers don’t have to go hunting through menus on a tiny screen to find a command. The controls can even be locked to avoid accidentally changing

settings during a shot or when the camera is out of reach on a rig.

The innovative side plates expand the riggability of their camera even further. The standard plate included with Blackmagic PYXIS is made from the same aircraft grade aluminum as the camera body and features 2 1/4 thread mounts and one 3/8 thread mount, allowing customers to add microphones, brackets or other accessories. Or customers can attach the included SSD plate which offers a convenient location to securely attach a USB-C drive for recording or even a mobile phone for live streaming.

Blackmagic PYXIS records in Blackmagic RAW to preserve control of detail, exposure and color during post production. It also records HD H.264 proxies in real time making it

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The Blackmagic PYXIS features two built in CFexpress card recorders, and a USB-C expansion port for recording direct to external flash media disks or an SSD. CFexpress media are more durable and faster than even older media so are perfect for recording full resolution, 12-bit Blackmagic RAW files. Plus, with dual CFexpress slots, customers can keep recording because customers can hot swap full cards without stopping.

Blackmagic PYXIS supports creating a small H.264 proxy file in addition to the camera original media when recording. This means the small proxy file can upload to Blackmagic Cloud in seconds so their media is available back at the studio in real time. The ability to transfer media directly into the DaVinci Resolve media bin as editors are working is revolutionary and has never before been possible. Any editor working anywhere in the world will get the shots.

When uploading to Blackmagic Cloud, customers can use an Apple or Android phone to get a connection to the internet via mobile data. Simply connect the phone to the USB-C port and Blackmagic PYXIS will configure for mobile data. Customers can also connect via wired Ethernet using the camera’s Ethernet port. This lets customers get their media out as customers shoot so post production teams anywhere in the world can start work in real time.

shooting accurate and easy. Customers get an integrated high quality 1920 x 1080 color OLED display with built in proximity sensor, 4 element glass diopter for incredible accuracy with a wide focus adjustment.

Blackmagic PYXIS features a wide range of connections for audio, monitoring, power and more. The camera includes a 12G-SDI out for monitoring with support for HDR and Ultra HD output. That means customers can connect an SDI display for on set monitoring of images, with or without overlays that show critical information and camera status. SDI allows for much longer cable runs than HDMI making it easier to reach monitors that are further away on set.

Blackmagic PYXIS features a built hardware streaming engine that supports RTMP and SRT streaming to YouTube, Facebook, X and more. For internet access, customers have two options, one to connect via Ethernet or customers can connect a 4G or 5G phone for mobile data. As the streaming is built into the camera, customers can see the stream status and data rate in the viewfinder and the LCD.

Blackmagic PYXIS 6K Features

Blackmagic PYXIS supports the optional Blackmagic URSA Cine EVF to make outdoors and handheld

• 36 x 24mm full frame 6K 6048 x 4032 sensor.

• Open gate 3:2, full height 6:5 anamorphic and Super 35 for creating cinematic content.

• Choice of models with L-Mount, PL or locking EF lens mounts.

• Records full resolution up to 36 fps or 120 fps windowed.

• Built-in 4 HDR 1500 nit LCD screen.

• Records Blackmagic RAW and H.264 proxies.

• Extremely fast dual CFexpress card recording.

• Ethernet or mobile data for mobile remote streaming.

• Optional Blackmagic URSA Cine EVF.

• Features 12G-SDI for monitoring with status overlay.

• Professional mini XLR input with 48 volt phantom power.

• Complete streaming solution for YouTube, Facebook, Twitter and more.

• High capacity BP-U series batteries.

Availability and Price

Blackmagic PYXIS 6K will be available in June from Blackmagic Design resellers worldwide.

“Since the introduction of the original Pocket Cinema Cameras, our customers have been asking us to make it in a more customizable design,” said Grant Petty, Blackmagic Design CEO. “But we wanted it to be so much more than just a Pocket Cinema Camera in a different body. The new Blackmagic PYXIS is a fully professional cinema camera with more connections and seamless integration into post production workflows. We think customers are going to love the incredibly adaptable design and we can’t wait to see how they use it!”

Soccer Star Neymar Junior joins forces with Fun Brands

Neymar da Silva Santos Júnior, known as one of the best soccer players in the world, joins forces with Fun Brands, a Miami, Florida-based beverage company, to announce a new collaborative venture of innovative, all-natural spirit- and wine-based cocktails and zero alcohol mocktails launching in Brazil later this year.

“This is a great opportunity for me to celebrate in a new way with my fans worldwide, creating possibilities for connection beyond soccer, which is my life,” highlighted the All-star.

“I want to share the flavors of Brazil that I love the most with my soccer fans at home and around the world in a different and irreverent way. The idea of also offering non-alcoholic beverages greatly attracted me to the venture.”

For Fun Brands, the moment has a special flavor. It is the unique opportunity to present the market

with an innovative line of low alcohol cocktails and zero alcohol mocktails through a Brazilian brand with global reach, brought to life in partnership with Neymar Junior’s vision for beverages that speak to his lifestyle and tastes. Fun Brands develops lowsugar, low-calorie beverages with allnatural ingredients.

“The partnership with Neymar Junior will focus on the ‘Tastes of Brazil,’ a country of incredible flavors, and globalize in collaboration with a large company in this segment,” said the Founder & CEO of Fun Brands, Joe Peleg. The new beverage brand will roll out with low and no-alcohol varieties first in Brazil and thereafter in strategic global markets.

Smiths Detection introduces SDX 10060 XDi, new X-ray scanner powered by diffraction technology

Smiths Detection, a global leader in threat detection and security screening technologies, announces that it has launched the SDX 10060 XDi, a ground-breaking X-ray scanner powered by diffraction technology.

X-ray Diffraction (XRD) is a powerful inspection technology offering highly accurate material discrimination and substance identification based on an object’s molecular structure. XRD is particularly suited to detecting constantly evolving compounds in powder, liquid or solid forms, such as ‘homemade’ explosives or narcotics, even for materials with similar densities

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Multi-level baggage and material handling operations and express forwarders are under pressure to screen huge volumes quickly and efficiently. The SDX 10060 XDi can transform this process by automating the resolution of potential explosive alarms, in turn improving both security and efficiency.

Due to its exceptional sensitivity, XRD technology can also be very effectively deployed to support customs agencies in screening for a range of contraband items including narcotics, helping to mitigate ever-growing threats to society.

Multi-level baggage and material handling operations and express forwarders are under pressure to screen huge volumes quickly and efficiently. The SDX 10060 XDi can transform this process by automating the resolution of potential explosive alarms, in turn improving both security and efficiency.

Due to its exceptional sensitivity, XRD technology can also be very effectively deployed to support customs agencies in screening for a range of contraband items including narcotics, helping to mitigate ever-growing threats to society.

Yerbaé strengthens Distribution Network with three new Partnerships

Yerbaé Brands Corp., a plant-based energy beverage company, announced the signing of strategic distribution partnerships with three esteemed companies: Ed F Davis Inc DFW, Maverick Distribution, and Standard Beverage Corporation. These partnerships mark a significant step forward for Yerbaé as it expands its distribution footprint and introduces its 12 oz energy line to its recently announced national retailers and regional customers.

Ed F Davis Inc DFW, recognized for its expertise in non-alcoholic beverage distribution, will champion Yerbaé’s product line by delivering it to grocery stores in the vibrant DFW (Dallas-Fort Worth) market. Maverick Distribution will serve Central and Eastern Nebraska as well as Central and Western Iowa, and Standard Beverage Corporation will bring Yerbaé’s innovative plant-based energy drinks to the entire state of Kansas.

Each distributor will be delivering Yerbae’s newest 12oz energy product line which includes Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet and Peachy Mimosa Twist.

“These collaborations represent an exciting opportunity for Yerbaé to expand our reach and make our newly launched 12 oz energy line accessible to consumers nationwide. With the support of our distribution partners

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and the incredible retailers that have authorized the products, we are confident in our ability to meet the growing demand and continue our mission of providing consumers with a healthier alternative in the energy drinks category,” said Seth Smith, Vice President Sales of Yerbaé PlantBased Energy.

With the addition of these three esteemed distributors, Yerbaé is poised for continued growth and success in the competitive beverage marketplace.

Wok Around the Clock: Boom in Asian Cuisine Market

Oriental cuisine is gaining momentum by redefining the concept of soft power and modernising the traditional notion of Pan-Asianism through food. Asian food is the fastest growing cuisine around the globe. A particular analysis states that over the last 25 years, Asian QSR sales have grown at a rate of about 135%, and in 2026, the category is expected to rise at a CAGR of 11.8%.

This popularity can be attributed to a larger trend towards international cuisine, which was spurred by the COVID-19 pandemic and younger customers’ expanding diverse palates and increased desire for unique and engaging eating experiences.

Chinese food became the dominant category in the market in 2022. It is well-known for its wide variety

of regional cuisines, which include Beijing, Cantonese, and Sichuan cuisine. India wasn’t far behind in bringing its distinct spice flavour to other countries. Japan, South Korea, Thailand, Indonesia are leading the way in offering delicious and diverse culinary experiences.

A number of industries, including restaurants, food products, and Asian

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ingredients, have grown in popularity in America. Asian food, with its rainbow of flavours and regional peculiarities, is helping Middle Eastern nations embrace diversity and readily bridge gaps between populations.

The Flavoursome Ascent of Asian Cuisine

Some of the world’s biggest and fastest-growing economies, including those of China, India, Japan, and South Korea, are found in the Asia-Pacific area. The region is growing as a result of consumers’ shifting nutritional habits, increased disposable incomes, and the growing demand for convenience meals brought on by busy lifestyles. For businesses in the Asia cuisine industry, the region’s huge and expanding middle class has also generated a sizable market opportunity.

Around the world, the popularity of Chinese cuisine has always played a major role in controlling the concept of “Pan Asianism,” an ideology that seeks to strengthen Asian unity among Asian nations while posing a serious threat to Western powers in both the political and economic spheres. India is the country that has pioneered gastronomic cultural fusion. With a blend of Indo-Sino spices and preparation, Indian Chinese food has a different flavour profile from traditional Chinese cuisine, yet it nevertheless appeals to Indians’ palates for spicy and saucy food. India is dominating the food palate with its diverse and multifaceted spice range, with each region offering its own unique culinary traditions. Butter

chicken and Biryani has won hearts of the people worldwide.

In addition to having an impact on globalisation, this type of cultural hybridization is producing a distinct kind of “cross-cultural communication.” Taking into account that other Asian nations, such as Thailand, South Korea, Indonesia, Malaysia, and Singapore, which have been influenced by the widespread appeal of Chinese food, are also depending on this element to establish positive international relations with their neighbours, particularly by utilising the idea of soft power as a catalyst to boost their national economies through gastronomy.

The Korean cuisine brand flourished thanks to the massive viewing of K-dramas on Netflix and the developing Hallyu trend through K-pop. People began to favour the foods that were frequently featured in dramas. Dishes like Soups, Japchae, Kimchi, Bibimbap started becoming a delicacy around the globe. This intriguing desire for a Korean culture is providing a significant interrelation between Korea and the world. The spicy nature of many Asian dishes is well-known, and customers seem to be addicted to them. In order to meet customer demand for fiery foods, marketers are looking to Asian cuisine for innovative ingredients and flavours as consumer tastes shift towards hotter menu items. Sichuan, mala, and sriracha are examples of regional Asian flavours with a strong chilli foundation that offer unrealized potential for developing

distinctive new flavour profiles that satisfy customers’ cravings for heat. The strong garlicky umami profile of the chilli-based flavours goes nicely with savoury dishes like Thai curry, Japanese teriyaki, and Korean BBQ.

Thai food has made a huge impact on big cities in the US and Europe. The usage of fresh herbs prominently lemongrass, mint, galangal is customary among the Thai chefs that deliver an added flavour to the food. In the present generation of social media, Thai food with its photogenic traits is becoming one of the most desirable cuisines by the food bloggers these days. Thai food is prepared either by stir- frying or steaming both which are substantially nutritious. The Thai government is successful in globalising their national food “Pad Thai” which has five different flavours and gains a lot of international attention by emerging as the most delicious food on the planet. Pad Thai’s remarkable

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global sales can be attributed to its rich history and the Thai people’s strong sense of patriotism. Thailand took a massive step forward by coordinating the ASEAN Gastronomy Network (AGN) that made the Thai food chain gain even more popularity among the global masses.

Japan is a prominent player in the market, renowned for its accuracy, refinement, and exquisite taste. In many nations, sushi has become a national dish, and sushi bars and restaurants can be found everywhere. Fresh sashimi and delicious ramen noodles are just two examples of the many flavours that make Japanese food.

Although Malaysian cuisine is not well-known worldwide, its fusion with Chinese and Indian cuisine is becoming more and more well-liked. A crucial component in Malay cooking is the use of coconut. Lastly, the spicy and herbal flavour of Indonesia’s wellknown dish “Nasi Goreng” has made it popular throughout the world.

Key Factors Driving the Success of Asian Cuisine

Diverse Flavours: Asian cuisine offers a diverse range of flavours, from spicy and tangy to sweet and savoury, appealing to a wide audience with different taste preferences.

Healthy Ingredients: Many Asian dishes are made with fresh ingredients such as vegetables, seafood, and spices, herbs, making them a healthier choice for health-conscious consumers.

Cultural Influence: Many Asian cuisines are prepared in tandem as per the famous proverb of Hippocrates, “Let food be thy medicine and medicine be thy food”. It reflects the rich cultural heritage of various Asian countries, making it an intriguing and exotic culinary experience for food enthusiasts.

Social Media Influence: The rise of social media platforms has helped popularise Asian cuisine through visually appealing food photos and videos, attracting a new generation of foodies.

Riding the wave

The need for a wider variety of tasty food options is reflected in the growing size and proportion of the Asian cuisine market worldwide. Asian cuisine has established itself as a mainstay in the global food industry thanks to its distinct tastes, wholesome ingredients, and cultural influences. Whether you’re a fan of spicy Szechuan dishes or refreshing sushi rolls, Asian cuisine offers something for everyone to enjoy.

- Blog by Tamanna Shaikh

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Sip in Style: Tea Trends to Elevate Your Daily Brew

“You can never get a cup of tea large enough or a book long enough to suit me.” C. S. Lewis accurately captures the sentiment of all tea and book enthusiasts. Tea has become the most prominent beverage worldwide as healthy living has become more popular. In 2023, the global tea market’s revenue reached USD 120.7 billion and this figure is predicted to rise further. When we look at the reasons, they cover a broad spectrum of topics, such as consumer behaviour, consumption trends, market tactics, and geographical boundaries. Let us sip in style and navigate the tea trends in the beverage industry.

Exploring the latest tea fads

Brewing wellness: Embracing the rise of herbal tea:

Customers are moving to better options, which is not only a choice but also a declaration of conviction—the understanding that each beverage has the potential to improve both personal health and the environment. Herbal tea comprises of spices with herbs and offer a number of health benefits. Among the most popular herbal drinks

are chamomile, ginger, and green teas. If tea companies offer these options and successfully promote their wellness and health benefits, they will be able to adjust to shifting consumer demand achieving success.

Consumption of Functional teas:

The rise in demand for functional teas has made tea companies come up with new flavours driven by innovative upstarts. These teas target non-tea drinkers by highlighting their health benefits and attracting a new generation of active and healthy consumers. Turmeric tea and green tea are among the most well-liked functional tea varieties.

The Matcha Movement:

The global matcha tea market is anticipated to grow by USD 3.8 bln with a CAGR of 6.6 percent. Matcha

tea is made of ground-up tea leaves with a creamy flavour loaded with antioxidants. It facilitates improved mental health, a faster metabolism, and increased energy levels. The tea has gained huge traction and is connected to leading a healthy and holistic lifestyle.

The Surging demand of Loose-leaf tea:

In recent years, we have seen an increase in the popularity of looseleaf tea due to consumer demand for premium tea. In contrast to the ones in bags, it is of a higher calibre. Looseleaf tea is more nutritionally potent, has a powerful flavour, and creates a more genuine tea experience because of its intense flavour, distinct taste, and freedom to blend mixtures.

Palate Pleasers:

The tea market is witnessing a surge in popularity and creativity in canned or ready-to-drink (RTD) teas. Naturally, this is a reaction to the fast-paced lifestyles and wellness-focused interests of contemporary consumers. Demand for these easy-to-transport options has surged, leading companies to create new blends and increase the variety of RTD tea options they provide.

Nurturing Green Future:

The increasing demand for sustainable products from consumers goes in tandem with an emphasis on wellness. Since consumers are conscious of the effects their purchases have on the environment and society, the tea industry is concentrating on fostering sustainability. Tea firms are attempting

to be more environmentally friendly in a number of ways, such as by using recycled packaging, obtaining their tea from farms that practise sustainability, and conserving water.

Key insights shaping the global tea market and geographical distribution

By 2025, the global tea business is predicted to reach 268.5 billion, with a jump in consumption to around 7.4 billion kg. This is because the tea sector is going through major changes due to new trends that are changing the industrial environment. The demand for herbal and specialty teas has increased as customers look for healthier beverage options, raising the value of the tea business to unprecedented levels.

The amount of tea that consumers drink is increasing, and as a result, tea has become a daily routine for those who want to be physically and mentally well. The global consumer consciousness surrounding carbonated beverages and health concerns has transformed the tea industry, resulting in a wider assortment of tea choices and the acceptance of ethnic characteristics. The tea industry’s dynamic is always changing, and tea trends are ready to keep growing and adapting to satisfy consumers’ shifting needs across the globe.

The rise of tea in various regions has been fueled by a variety of causes, including changing taste preferences, cafe lifestyles, growing awareness of the health benefits of tea, and geography.

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Source taken from fhafnb website

Sip, savour and stay trendy

As we traversed through the various trends, it was observed that the tea industry is ever-evolving. Countries are adopting this beverage because of ethnic and health-conscious preferences. Turkey is leading in the consumption of tea, while China leads in its production. Tea is becoming increasingly popular for its numerous health advantages due to its natural components, which include flavonoids and antioxidants. These trends will play a vital role for tea businesses that are looking to expand, adapt, and stand out.

- Blog by Tamanna Shaikh

Roast, Grind, and Sip: Discovering 2024's Coffee Trends

2024 brings forth a plethora of fresh and exciting innovations for coffee enthusiasts to explore. With groundbreaking trends in brewing techniques and novel flavour combinations to health-conscious blends, this year promises an exhilarating journey for all aficionados of the beloved caffeinated beverage. Coffee has a huge worldwide demand, with more than 50 nations producing it. Over 3 billion people drink this popular beverage on a regular basis. The worldwide coffee business is expected to generate somewhere around $200 billion in yearly sales, demonstrating its huge economic influence. According to market data, worldwide coffee consumption grows at a stable yearly pace of 2-2.5%. While there are multiple varieties of coffee in the market, the two most popular are Arabica and Robusta. Arabica, which is chosen by 60% of consumers, and Robusta, which is liked by the other 40%, are the market leaders. As coffee culture continues to evolve, driven by a relentless pursuit of new flavors and experiences, coffee enthusiasts around the globe are eagerly embracing fresh ideas that push the boundaries of tradition by captivating the palates and imaginations of coffee lovers around the globe. We will discuss some of the key coffee trends that will shape the coffee culture of the year ahead.

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Sustainability taking the front row:

Sustainability is crucial in 2024, especially in the coffee industry. Ecoconscious coffee drinkers are adopting innovative brewing methods that reduce environmental impact. From solar-powered espresso machines to biodegradable coffee pods and recyclable brewing equipment, sustainability is more than just a trend in coffee consumption. Coffee farming harms biodiversity, although certain methods are even more of a threat to the environment. The majority of the coffee is produced on monoculture farms, which minimises biodiversity to an alarming extent. Consumers of coffee are also to blame, as the use of single-use cups is creating enormous waste. These issues can be tackled by adopting sustainable practices.

Circular Economy in the Coffee Industry:

Circular economy’s principles have been integral to diverse farming methods for some time now. In coffee cultivation, the circular economy plays a significant role in safeguarding the environment throughout the entire process, from cultivation to harvesting and final processing. This involves implementing efficient water management techniques and adopting organic farming practices to reduce dependence on pesticides, fertilisers, and other chemical inputs.

Sustainable harvesting practices ensure that only ripe cherries are picked, reducing waste. Furthermore, utilizing coffee byproducts and repurposing materials that would

otherwise be discarded adds to the circularity. Additionally, employing sustainable packaging solutions, such as biodegradable or compostable materials, can greatly reduce the environmental impact of coffee packaging.

Exotic Bean Varieties:

For coffee lovers, the allure of exotic bean varieties is irresistible. In 2024, expect to see an increase in demand for rare and heirloom coffee beans sourced from remote regions around the world. From the delicate floral notes of Ethiopian Gesha to the earthy richness of Indonesian Java, exploring these exotic varieties offers coffee lovers a sensory journey unlike any other. With each new bean, a world of flavour unfolds, inviting enthusiasts to expand their palates and embrace the diversity of the coffee landscape.

Coffee and Wellness Unite Functional Coffee Blends:

In an age where wellness and selfcare reign supreme, one of the coffee trends that’s gaining popularity among health-conscious consumers is the functional coffee blends. It is an improved version of regular coffee that contains energy-boosting properties of coffee with added functional ingredients designed to enhance health and well-being. These additional ingredients can include various supplements like vitamins, minerals, antioxidants, adaptogens, and nootropics, each offering specific benefits such as improved focus, stress reduction, immune support, or enhanced metabolism. Whether it’s a morning pick-me-up or an afternoon indulgence, functional coffee offers more than just a caffeine boost—it’s a holistic wellness experience that nourishes both body and soul.

Tech meets Tradition:

Traditional brewing methods are taking a backseat as alternative techniques take the spotlight in the industry. Coffee enthusiasts are embracing precision in every sip and certain platforms offer a brand-new

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perspective of brewing techniques from airpower coffee systems to contactless payments. Coffee enthusiasts are coming up with various methods to prove that convenience doesn’t have to compromise on ‘flavours.’ A brewing method gaining popularity among both modern coffee enthusiasts and traditionalists alike is the cold and nitro brewing techniques. Cold brew, known for its sweeter, smoother, and less bitter taste profile, has captured the hearts of new-age coffee drinkers.

Brewing Innovation:

Coffee is not just a beverage, it brings people together, ignites creativity, and sparks joy in every sip. Whether it’s savoring a meticulously brewed cup of specialty coffee or embracing eco-friendly packaging solutions, the possibilities for indulging in our favorite caffeinated beverage are more diverse and inspiring than ever before. The coffee trends of 2024 demonstrate an evolving marketplace where consumer demands and innovation meet. The beverage industry is continuously evolving to cater to the varied demands and preferences of its worldwide consumer base. So, let’s raise our mugs to the boundless creativity and passion driving the evolution of coffee culture around the globe.

- Blog by Madhulika Pandey

Ford (NYSE: F) and Allego N.V. (NYSE: ALLG), a leading panEuropean public electric vehicle fast and ultra-fast charging network, announced a strategic partnership to bring ultra-fast charging infrastructure to hundreds of Ford dealerships across Europe.

The new collaboration will further expand convenient and reliable charging solutions for customers of Ford electric vehicles (EVs) including the new electric Explorer, as the American brand journeys towards a 100 percent electric line-up of passenger and commercial vehicles in Europe by 2035.

Customers can order the Explorer crossover, Ford’s first EV passenger car engineered and built in Europe.

Delivering up to 400 kW charging, Allego ultra-fast charging stations at Ford dealerships will be accessible to EV drivers around the clock and compatible with vehicles that offer DC charging capability regardless of manufacturer.

Ford customers will benefit from preferential rates when paying for charging using their FordPass Charging Card, the FordPass app or Plug & Charge, with other drivers able to pay using a debit or credit card.

Allego’s Chief Executive Officer, Mathieu Bonnet, commented, “Allego continues to expand its network to meet the demand for charging that

comes with more EVs on the road. Automakers like Ford are stepping up to the plate by producing a greater selection of EVs as the European market fully transitions to electric. By equipping these Ford dealerships with Allego’s ultra-fast charging technology, switching to electric will only become easier and more accessible to drivers throughout Europe.”

Ford’s European Head of Charging & Energy, Ford Model e, Joerg Hofmeister, commented “Ford believes charging infrastructure is one of the keys to giving consumers the confidence to make the switch to electric. Our new partnership with Allego is going to make the charging experience faster and more convenient for our customers, and encourage more drivers than ever to consider the benefits of zero emissions while driving in vehicles like our new electric Explorer.”

Ford’s European Manager, Charging & Energy Strategy and Go-to Market, Ford Model e, Oliver Adrian, says, “The new high-power charging stations will be included within the BlueOval Charge Network – Ford’s public charging service – which enables drivers to access and pay for charging at more than 600,000 charging points in Europe. A key benefit for Ford customers will be the Plug & Charge technology at Allego charging stations – providing fast and secure charging without needing to use an app or RFID card.”

Murata's Cutting Edge Ceramic Catalyst

Material cuts emissions and eliminates Precious Metal Reliance

Murata is pleased to announce a revolutionary ceramic catalyst material designed to reduce the impact of industrial gas exhaust systems. A Chinese manufacture (F-Tech), called Shanghai FT Technology Co., Ltd, makes and sells ceramic catalysts using this material. Unlike traditional catalysts in exhaust treatment systems, this ceramic solution does not contain any precious metals, and it significantly reduces both the consumption of the natural gas used for treatment and CO2 emissions.

Across a wide range of industrial production processes, exhaust gasses must be treated in order to prevent harmful particulate matter from entering the atmosphere. In many applications, regenerative thermal oxidizers (RTO) are used to decompose, and therefore treat, the exhaust gas by burning it with natural gas, eliminating volatile organic compounds (VOCs), hazardous air pollutants (HAPs) and odorous emissions produced during industrial processes.

Murata is pleased to announce a revolutionary ceramic catalyst material designed to reduce the impact of industrial gas exhaust systems. A Chinese manufacture (F-Tech), called Shanghai FT Technology Co., Ltd, makes and sells ceramic catalysts using this material. Unlike traditional catalysts in exhaust treatment systems, this ceramic solution does not contain any precious metals, and it significantly reduces both the consumption of the natural gas used for treatment and CO2 emissions.

Across a wide range of industrial production processes, exhaust gasses must be treated in order to prevent harmful particulate matter from entering the atmosphere. In many applications, regenerative thermal oxidizers (RTO) are used to decompose, and therefore treat, the exhaust gas by burning it with natural gas, eliminating volatile organic compounds (VOCs), hazardous air pollutants (HAPs) and odorous emissions produced during industrial processes.

Additionally, this change in operational conditions results in a decrease in CO2 emissions originating from natural gas usage, contributing to a decrease in environmental impact, as well as significantly lowering running costs.

The ceramic material also brings a number of advantages. Primarily, the initial system cost is far more predictable, free from the price fluctuations seen with precious metals. Furthermore, the performance of precious metal catalysts can become compromised when subjected to extremely high temperatures, as the active element can move and group into larger clusters. This process, referred to as sintering, reduces the number and area of active sites and deteriorates the catalyst’s performance. Alternatively, ceramic catalyst materials have active elements dispersed in their crystal structure and do not degrade even in high-temperature operation, leading to an extended lifespan compared to precious metal catalysts. In real-world applications at both

Murata’s manufacturing and partner sites the ceramic catalyst has had a significant impact on the environmental impact of RTO systems and operating costs, with the installation at Wuxi Murata Electronics Co. achieving full system payback in just 13 months.

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“With Murata’s patented ceramic catalyst material, we have taken our extensive ceramic capacitor knowledge and applied it to another market to create a truly innovative solution,” said Koichi Kawakita, Vice President Manufacturing Group Ceramic Capacitor Business Unit. He continued, “In terms of operation, it can help factory designers and exhaust gas treatment manufacturers achieve significant reductions in natural gas consumption and carbon emissions, while also cutting dependence on precious metals.”

Production is now underway and engineering samples are available for both the 100cpsi and 200cpsi variants.

The Next Big Trends in Apparel Industry

Humans need three important facets of life – food, clothing and shelter. When it comes to clothing, unlike aeons ago, there are so many varieties. With the population boom, readymade clothes are getting manufactured in mass production as per the size/ mould standards. Regarding the blog title, apparel signifies garments that are manufactured making use of labels, buttons, zippers, textile fabrics, accessories as well as other materials.

In the next round of paragraphs, we look at the next big trends in the apparel industry.

In the initial stages, let us get it right. Similar to every industry, even the apparel domain is divided into two parts – domestic and export. It is also divided in terms of weather –Summer/Spring and Autumn/Winter. It is based on season, style trends and durability that the apparels are manufactured in large numbers.

The apparel industry consists of: Menswear (to name a few):

• Coats

• Blazers

• Jeans

• Tracksuits,

• Mufflers

• Socks

• Trousers

• Ties

• Cloaks

When it comes to women, the clothing consists of

• Tops

• Dressing gowns

• Petticoats

• Shirts

• Skirts

• Bathrobes

The apparels for kids consist of

• Sweaters

• Swimwear

• Pyjamas

• Sunsuits

• Jumpsuits

• Frocks

• One-piece sleepers

The kids’ apparels are further divided as per the age:

• Toddlers

• Infants

• Young Children

• Teens

On a global scale, you can notice an impressive growth every year in the kid’s wear segment. Similar to any industry, even the apparel industry is prone to changes of every type, right from fashion to technology.

Industry in Every Part of the Globe (2024)

1. Competition in the Apparel Industry

Since the last decade, there has been a sudden hike in the number of first-time business entrepreneurs in the fashion industry. In the olden days, the public used to stay loyal to an apparel brand. But times have changed and these days, the public (mainly consisting of teenagers and middle-aged professionals) does not shy away from trying new products & fashion styles of other companies. Combined with the challenges of inflation, political tensions, and shifts in consumer demand, the brands in the apparel industry are trying hard to retain their loyal customers. To sustain themselves in the industry, their fashion and design team needs to be flexible and more adaptable to the style trends. There is also a need to stand out via their marketing, choice of sales channels and product

may differ from another. A new fashion may become a rage in one country and may shift to another style in a few months. In this situation, a brand (catering to local and international customers), needs to cater to the domestic market and also the international audience. Their creative team has to work overtime to ensure customer satisfaction on both fronts.

2. Interest in Saving the Environment

Start-ups and established companies in the apparel industry are using biotechnology to produce textiles that can reduce pollution, water usage and can also be friendly to the human skin. Since the olden days, environmental activists have complained about cloth dyes and tannery industries that produce waste products harmful to the environment. Biotech clothes are manufactured from living organisms and naturally produced dyes. The global human population is also keenly interest in protecting the environment. In recent times, many don clothes manufactured from sustainable or recycled materials in environmentally friendly processes.

3. Change In Business Models

4. Use of Recent Technologies

Similar to other industries, apparel brands are using technologies such as data analytics, artificial intelligence, automation and machine learning to gain information when it comes to keeping a tab on customer’s buying habits, designing marketing strategies/ campaigns and manufacturing products during mass production.

With the help of advanced computer vision technology, it has become easy for quality management professionals to identify defects, holes, misalignments and stains in a

A good deal of apparel start-ups is concentrating on manufacturing textile products that have a less carbon footprint, can be recycled, reusable and can be sourced with minimum labour. In short, there has been a hike in sales of biodegradable clothes. The sudden demand for biodegradable clothes can be considered one of the next big trends in the apparel industry.

Gone are the days, when apparel brands used to sell their products only using brick-and-mortar stores and franchises. These days, with plenty of options online, they can directly reach customers. Banking on the success of E-Commerce platforms such as Amazon and Walmart, apparel brands have transformed their digital presence into E-commerce platforms with proper security features. With online shopping enthusiasts looking for the best shopping experiences with a personalised touch, apparel brands have moved from traditional marketing channels such as retail stores and are interested in the Direct-to-Consumer marketing path. This shift can be considered one of the major changes in the apparel industry.

Advantages:

Direct interaction with the customers allows the apparel brand to gain valuable data regarding their preferences and style trends.

With the help of online design tools, it has become easy for fashion designers to create digital clothes with specifications on colour and style trends. These virtual clothes (used in only digital environments) can be designed without material resources. Consumers can check these products with the help of AR (Augmented Reality) and VR (Virtual Reality) technology. Then, if interested, they can give the order. Using recent technologies to ensure customer satisfaction and reduce wastage, can be viewed as one of the next big trends in the apparel industry.

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5. Smart Fabrics

We have seen multiple daily life products such as smartwatches helping the wearer to keep a tab on his/her physical health. Well, the new clothes can do the same task. Known as smart fabrics, these clothes have sensors/electronic gadgets to offer health protection and safety. Some products can change temperature (thermoregulation) as per the requirement.

6. The Next Big Trends (or Term) in Apparel Industry –Athleisure

A new style trend has emerged. The public is interested in donning clothes that can be used for various tasks, right from cleaning the home to taking part in sports. This new product, popularly known as athleisure, comes in various designs and shapes, ranging from sportswear, hoodies, yoga pants and more.

7. Robotics (Automation)

The role of automation started in the 18th century when the spinning machines were at the height of their popularity. With new technologies, apparel mills are successfully using automation technology and robots to manufacture apparel/garments in large numbers in less time and reduce errors.

8. Professional Clothing

These days, working professionals live by Mark Twain’s statement –Clothes maketh the man. Working professionals, even in Tier II as well as Tier III cities, do not shy away from trying new brands, purchasing clothes with new colours and setting a new fashion trend. With women making an impressive number in the workforce, they are also taking a keen interest in purchasing clothes that can suit their work needs. The millennials, who comprise a major part of the workforce, do not hesitate to spend on premium quality clothes.

Conclusion

The above-mentioned trends, as you can notice, have brought multiple benefits to the apparel sector. However, they have touched only the surface of the changes our team identified during the process when writing about the next big trends in apparel industry. As a parting note, let us prefer, in our lifetime, to wear clothes that are manufactured from zero waste process.

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Blog by B Sathya

Narayana

Amazon's Green Odyssey: From clicks to eco-tricks by 2040

In the era where environmental consciousness is on the rise, major corporations are stepping up with diverse commitments to make their share of mindfulness about the conservation of environment. Amazon Inc., one of the largest and most influential companies globally, has set an ambitious goal to become carbon neutral by 2040, a full decade ahead of the Paris Agreement targets (2050). This commitment reflects a corporate responsibility and a proactive stance towards addressing climate change. We will look into the multifaceted strategies Amazon has planned to achieve this humungous target.

The Climate Pledge Fund:

In 2019, Amazon and Global Optimism co-founded The Climate Pledge which was launched in 2020 with a commitment of USD 2 Billion and served as a pivotal initiative in the company’s broader strategy to combat climate change. This fund aims to accelerate the transition to a low-carbon economy by investing in innovative companies and technologies across various sectors. With a focus on renewable energy, energy efficiency, carbon capture and storage, sustainable transportation, and the circular economy, the Climate Pledge Fund seeks to drive impactful solutions that reduce greenhouse gas emissions and promote sustainability.

of emissions, including delivery fleets, energy usage, packaging, product manufacturing, customer device use, and more. The company evaluates emissions by multiplying the activity conducted by its appropriate emissions factor. This method provides a representative value for carbon dioxide emissions associated with each activity.

From baby steps to giant’s foot: Sustainable Packaging:

The proliferation of online shopping has led to a surge in packaging waste. Amazon aims to tackle this issue by optimizing packaging design to reduce material usage and increase recyclability.

Unboxing

Amazon’s carbon footprint:

Amazon’s carbon footprint encompasses three main categories of emissions: Scope 1, 2, and 3. Scope 1 includes direct emissions from operations like Amazon’s delivery fleet. Scope 2 covers emissions from purchased energy, such as electricity for facilities. Scope 3 includes indirect emissions from activities beyond direct operations, like packaging production and customer use of Amazon devices.

To calculate its carbon footprint, Amazon considers various sources

Additionally, the company is investing in innovative packaging solutions, such as biodegradable materials and reusable packaging options. As per reports published by Amazon, they have reduced the single-use delivery packaging by somewhere around 11.6 percent in 2022 across global operations.

Investing in renewable energy: Amazon is actively investing in renewable energy projects such as wind and solar farms to power its operations. The initiative, that has

already had a major impact in that area, is an important aspect of its mission of transitioning to 100% renewable resources as part of its operations by 2030.

Sustainable transportation and partnerships: Amazon and IKEA are pushing the ocean shipping industry to adopt zero-carbon fuel sources by 2040. The International Maritime Organization has set an initial goal of cutting carbon emissions from international shipping by at least 50% by 2050. CATF (Clean Air Task Force) has proposed making marine ammonia from renewables, nuclear power, or carbon capture and storage operations. Amazon plans to buy 100,000 electric vehicles from Rivian and has already delivered over 20 million packages using electric vehicles.

Carbon Offsetting:

While Amazon strives to minimize its direct emissions, some emissions are unavoidable. To address this, the company is investing in carbon offset projects, such as reforestation and renewable energy initiatives. These projects help neutralize Amazon’s remaining carbon footprint, ensuring that its net emissions reach zero by 2040.

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Counting Carbon or Just Counting Cards?

Amazon’s reported carbon footprint has increased over recent years, contradicting its commitment to decarbonization. While the company highlights improvements in its carbon intensity publicly, its private reporting reveals less impressive figures, indicating a slower pace of progress compared to rivals.

As per reports, Amazon’s GHG emissions increased by around 18 percent in 2021, to 71.54 million metric tonnes of carbon dioxide equivalent, a 40% rise from 2019. Despite a reported increase in GHG emissions, it’s essential to recognize the complexity of the issue and the broader context of Amazon’s sustainability initiatives. The company’s pledge to achieve net-zero emissions by 2040 demonstrates a long-term vision for positive climate control. Criticism and scrutiny are integral parts of corporate accountability, and Amazon’s case is no exception. However, amidst the skepticism, there lies an opportunity for constructive dialogue and collaborative efforts towards meaningful climate action. As Amazon continues on its sustainability journey, it’s clear that counting carbon is more than just a numbers game—it’s a commitment to shaping a greener, more sustainable future for all. With continued transparency, accountability, and innovation, Amazon has the potential to be a driving force for positive change in the fight against climate change.

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Charting the Path to a Greener Future:

Amazon’s pledge to become carbon neutral by 2040 is a monumental step towards a more sustainable future. By setting ambitious goals, investing in renewable energy, and embracing innovation, the company is demonstrating that corporate giants can be part of the solution to climate change. As other corporations follow suit, the vision of a carbonneutral world by 2040 will become increasingly attainable.

-Blog by Madhulika Pandey

Sunny Solutions: How Solar Power is Transforming the Future

“We have this handy fusion reactor in the sky called the sun; you don’t have to do anything, it just works. It shows up every day.” Elon Musk gave this tagline, and the world could not have enough of it. The future will be powered by solar electricity, even though some people find it to be an intimidating expenditure. The world now faces numerous issues as a result of urbanisation, including climate change. It is imperative that we move to renewable energy sources, and solar power may be the catalyst for this transformation. This blog will give you a quick overview of how

solar power can be integrated in urban areas, certain challenges it may face, innovations to tackle them, and lastly, improvements in solar power’s efficiency.

Brightening Homes – Utilisation of Solar Power in Urban Spaces

Energy consumption has increased due to the urbanisation trend, so it’s critical to look into alternative energy sources that have less of an influence on the environment. Urban living has witnessed a notable transformation, not confining itself to concrete jungles but evolving gradually. Solar power is

paving the way for the development of smart cities. Indeed, there are many obstacles to integrating solar electricity, including a lack of space, problems with shading from tall structures, and the requirement to take aesthetics into account. Overcoming such barriers is critical to realising the enormous potential for producing sustainable energy inside the urban structure. To solve these issues, design innovations are essential since they provide solutions that not only optimise energy capture but also smoothly incorporate solar systems into the current urban infrastructure.

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Shedding light on some design innovations for urban solar integration:

Building-integrated photovoltaics (BIPV):

BIPV offers the capacity to simultaneously produce electricity and act as building materials. While ground-based solar installations are common in traditional solar systems, vertical surfaces can be used more effectively with building-integrated photovoltaics (BIPV). In addition to maximising energy capture, this makes buildings active participants in the energy grid.

Facade-built solar solutions:

This category includes solar cladding, solar skins, and solar modules. Their purpose is to take the place of traditional building materials. Since

thin-film solar technology is flexible and adaptable to a wide range of architectural forms, it is especially well-suited for facade integration. This method adds to the visual appeal of metropolitan environments while simultaneously producing renewable energy.

Solar windows and skylights: This has a dual purpose that aids in the production of energy and natural lighting. These days, the windows can be changed into clear solar panels that let light in and capture sunlight to generate electricity. Thus fulfilling the needs for interior lighting and energy efficiency.

Solar-Powered Vehicles and roadways: Electric buses, trams, and trains driven by solar energy are environmentally benign substitutes

for traditional fossil fuel-powered automobiles. In addition to providing shade, solar canopies over parking spaces and bus stations produce renewable energy for charging electric cars. By utilising the pavement surface as a photovoltaic cell substrate, solar highways transform roads into assets that produce electricity. This strategy helps make urban transport networks more sustainable while addressing the issue of space constraints.

Solar panels and solar-powered street furniture: It is possible to rethink solar-powered street furniture, such as benches, lighting, and bus stops, to capture sunlight. As a result, lessening the stress on the centralised power system. The advent of flexible solar panels has created new opportunities as they can be deployed even in constructions

with unusual shapes. This flexibility encourages innovation in application and design while also increasing the viability of urban solar integration.

Revving Up Efficiency in Urban Solar Systems

Efficiency improvements centre on developments in solar cell technologies, urban-specific energy storage solutions, intelligent grid integration, and the rise of hybrid systems that combine multiple energy sources. Tandem solar cells, for instance, exhibit flawless improvements by combining multiple layers of different materials to catch a wider spectrum of sunlight.

Perovskite-silicon hybrid cells provide

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lower manufacturing expenses and greater productivity, whereas multi-junction cells provide for the concomitant absorption of numerous light wavelengths. By increasing the energy conversion efficiency of solar panels, these developments help make them more appropriate for an evolving and space-constrained metropolis.

High-capacity batteries, paired with smart energy management systems, facilitate the storage of additional power at the time of sunlight abundance and its discharge amidst increased demand. Fast-charging technologies can help urban solar systems maintain a steady and dependable power supply by promptly recharging energy storage. The way electricity is routed and controlled in metropolitan areas

has been completely transformed by the idea of smart grids. To maximise the efficiency of solar power systems, intelligent grid integration makes use of artificial intelligence, Internet of Things (IoT) devices, and real-time data analytics. This plan improves the urban energy grid’s resilience, efficiency, and dependability.

With the advancement of technology, it is now possible and even necessary to incorporate these efficiency-boosting methods to fulfill the increasing energy demands of urban populations. Urban regions may move towards greener, more sustainable energy solutions by utilising these advancements, which would be a major step in the worldwide effort to create a future that is greener and more environmentally conscious.

Powering Progress

“You are never too small to make a difference.” Greta Thunberg, a climate activist states assertively in an effort to make us realise that change is necessary. Urban environments can become cleaner, more sustainable, and ecologically conscious by utilising solar energy to its greatest potential. Cities need to embrace nextgenerationtechnologies, appropriate regulatoryframeworks,and community involvement. Urban solar integration is a journey that is both a technological advancement and a group effort that will transform urban areas of the future for the benefit of present and next generations.

- Blog by Tamanna Shaikh

With diet-related health issues growing at an alarming rate worldwide, the need for sustainable diets has become far more evident than ever.

‘Plant-based’ diets rose to popularity in the US and UK in the 1970s and later spread worldwide. Rising awareness about environmental issues such as climate change and human health concerns is driving the population towards a vegetarian diet. Plantbased foods have also gained approval among environmental activists because of their lesser impact on the environment in addition to the health benefits they provide compared to animal-based foods. Today, the world has become more conscious towards a sustainable lifestyle that supports the environment and ultimately, the planet. Consumers around the world are showing more interest in plant-based diets than ever before, creating a huge demand that has given rise to a wave of innovation in plant-based foods. Take a look at the statistics below revealed by studies that support this statement.

• A study reveals that there is a 302% increase in the newly launched packaged FMCG products with plant-based claims for the period 2018-2022.

• More than 75% of young people in Germany aged between 16-24 are consuming plant-based foods regularly.

• The plant-based food market could be worth around USD 160 billion by 2030.

• In the US, consumers prefer, purchase and consume plantbased foods over animal-based

foods such as meat, eggs, seafood, dairy and dairy products.

• Worldwide, there are more than a thousand plant-based protein manufacturers and 30% are in the US alone.

• In this blog, we will look at the different dietary trends in the plant-based foods sector and products that are making news in 2024.

Exploring Exotic Flavours: Plant-Based Culinary Adventures around the Globe

Trends in the Plant-based Industry Ecosystem

A.Change in the food manufacturing ecosystem: According to a CEO of a plant-based food company, manufacturers must prioritise diversifying their protein product portfolio to meet their sustainability goals since it is assumed that the plant-based foods sector is the only industry that can reach a 100% net zero target.

B. Regenerative Agriculture will be an area of focus:

The Founder & CEO of a consumer research company says that while many brands and products may come up with a lot of claims and supporting stories, traceability and transparency about the climate repercussions of choosing plant-based diets will be key.

C. Growth opportunities outside the restaurant space:

A Senior Analyst of a reputed Packaged Food company says that food service outlets at schools, corporate cafeterias and healthcare facilities are now offering plant-based food choices since they offer more nutritional facilities to a population of broad dietary preferences.

D. New product innovation: New products that are plant-based but not exactly a copy of existing products will be worth watching out for in 2024. While companies will continue to focus on natural ingredients closer to plants, technology will also have a role in improving the taste profile of plant-based equivalents.

It will be quite interesting to see the capability of AI in producing plantbased analogues that are closer to conventional products in texture and flavour.

E. Fermented and Cultivated Products:

Executive VP at an American Market Research Institute states that 2024 will be a testing year for fermented meat equivalents produced by mixing proteins from plant-based sources such as soy and peas and fermented in a controlled environment using fungi. Though some brands were launched in 2023, slow consumer adoption and high costs have left ample space for plant-based meat to win consumer hearts in 2024.

F. Adaptogens and natural sweeteners in Plant-based meat:

The US retailer Whole Foods Market has observed the growing awareness of adaptogens and expects more food manufacturers to incorporate Ginseng, Ashwagandha, Tulsi, Cordyceps and Lion’s Mane into their food products. Four Sigmatic and Cerebelly are two US companies that are the first ones to

and Maitake Mushrooms for their neurocognitive, anti-inflammatory and prebiotic properties. Fungi varieties such as Chaga, Lion’s Mane, and Cordyceps are also used in powder supplements and tea.

The recent study findings by WHO published recently this year citing Aspartame as a possible carcinogen has pushed interest towards plantbased natural sweeteners such as stevia, inulin and oligofructose.

Trends in Plant-based Foods and Brands in the news

Plant-based Dairy products: Califia Farm’s new Complete Plant Milk, made with a special blend of pea, chickpea, and fava bean, WhatIf Foods’ BAMnut milk made from Bambara Groundnut, a drought-resilient, generative legume are some new and innovative plantbased milk brands.

Plant-based creamers: More consumers prefer plant-based creamers for their cups of coffee and tea nowadays. Creamers from Oatly and THIS PKN’s pecan-based creamers, Forager Project’s Half-andHalf (made with oats, cashew, coconut

cream, and baking soda) and Tindle’s new barista oat milk are some of the notable brands in this category.

Plant-Forward Proteins: OMNI Foods’ new Lion’s Mane Mushroom Steak, Chef Chew’s Kitchen’s tofubased Fried Chicken, Dr. Praeger’s burgers made from cauliflower and southwest sweet potato, Abbot’s new Whole Burger made with 100% whole food ingredients and natural flavours, mushroom-based strips MyBacon from MyForest Foods, Umaro Foods’ red seaweed-based bacon, and Morinaga Foods’ Mori-Nu tofu are some of the new brands in plantprotein foods category.

Whole Foods: Plant-based whole foods like Canned beans, walnuts, tempeh, legumes and buckwheat are gaining popularity among consumers.

Mushrooms: A popular meat substitute, mushrooms are nutritionrich and resemble a meaty texture when cooked without the need for excessive processing, making them a hot favourite among plant-based foods.

Functional Foods: Prebiotic sodas like Olipop, Poppi, and Hip Pop are growing popular every day.

Plant-based Seafoods: This is a fast-growing category that saw the birth of Australia-based Boldly in 2023, and food technology company Oshi’s vegan Salmon debut in US restaurants. Revo Foods, a food-tech start-up from Austria launched the world’s first 3D-printed vegan salmon fillet with Promyc, a mycoprotein made from filamentous fungi as the main ingredient. Mind Blown range from The Plant Based Seafood Co. saw an addition to its – shelf-stable

vegan scallops, made from ingredients like konjac and wheat protein. Happiee entered the UK market with its range of seafood alternatives such as prawns and squid.

Pasta: This category may well be the most awaited plant-based foods in 2024 since they resemble traditional Pasta but are made from a range of gluten-free ingredients such as plantains, chickpeas, lentils and courgette. Notable brands in this category are Meatless Farm’s plant-based pasta products with vegan fillings, and ZenB’s pasta made completely from yellow peas.

Plant-based Eggs: These are the fastest-growing plant proteins in US restaurants after burgers. While many plant-based egg patties and scrambles have entered the market, efforts are on to create products that match whole eggs. Hard-boiled egg brands such as V-Love The Boiled by Migros, a Switzerland-based company and WunderEggs by USbased Crafty Counter are some of the popular brands.

Meal Kits: These have gained significant popularity these days, owing to their simple cooking process allowing people to cook plant-based meals at home without worrying about extensive meal planning or grocery shopping. Organic subscription service Green Chef and Purple Carrot are two brands that offer healthy plant-based meal kits with recipe cards and organic ingredients.

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Conclusion:

From the above market trends, it is quite clear that plant-based foods and diets are here to stay and the craze for them is not going to slow down anytime soon. Though there are a lot of debates and controversies about the nutritional inadequacy of plant-based foods, it is worth noting that plant-based foods have come a long way starting from the early human civilisations to the modern day when several major faiths in the world practice and recommend only vegetarian foods. Hence, if you are a fan of plant-based diets already, or wanting to try them for the first time, this is the best and most exciting time to do it!

- Blog by Amith Raj S

Nectar of Life: Going Vegan and Adapting Lifestyle Sans Dairy Products

Embracing a vegan lifestyle and phasing out dairy products isn’t just a dietary choice—it’s a commitment to a healthier and more ethical way of living. This approach benefits not only our health but also the environment and animal welfare.

Transitioning to a dairy-free, plantbased diet might seem daunting at first, but it’s a powerful step towards a sustainable future and optimal wellbeing. In this blog, we’ll explore the compelling reasons to go dairy-free and the profound impacts it can have on various aspects of your life.

Table I – Difference Between A Vegetarian Meal And Vegan Diet

Let’s ponder this interesting yet futuristic topic of the hour.

I) Benefits of Going Dairy-Free and Embracing a Vegan Lifestyle

Adopting a dairy-free, vegan lifestyle fosters a multitude of health benefits that can transform your well-being. Firstly, plant-based diets are known for being low in saturated fat and high in dietary fibre, which helps to improve heart health and regulate blood sugar levels.

Please note that plant-based diets are fortified with essential nutrients like antioxidants, vitamins, and minerals, boosting overall health and the immune system. Furthermore, the lack of dairy products lowers exposure to certain hormones and antibiotics that may be present in dairy cattle.

Table II- A Complete Vegan Food Chart With Key Sources

Studies have consistently shown that those who follow a vegan diet have a lower risk of developing chronic diseases such as hypertension, type 2 diabetes, and certain types of cancer.

II) Ethical Reasons For Adopting A Vegan Lifestyle

Dairy farming, as per a survey, can contribute to deforestation, water scarcity, and high levels of greenhouse gas emissions. By opting for a vegan diet, we are reducing the impact on the planet and fostering a more humane

approach to living that respects the lives and rights of all sentient beings.

By opting for dairy-free alternatives, we indirectly support industries that do not rely on animals. This choice fosters a more humane approach to our relationship with animals, aligning with a compassionate lifestyle that respects all living beings. Adopting a vegan diet thus becomes not only a personal health choice but also a profound ethical statement.

III) Alternative Sources Of Calcium And Nutrients

Transitioning to a dairy-free diet doesn’t mean compromising on your calcium intake or other critical nutrients. There are plentiful plantbased sources of calcium that can easily be incorporated into your diet. These include:

A. Fortified plant milk and juices, which offer a comparable amount of calcium per serving as dairy milk.

B. Almonds, sesame seeds, and tofu are not only calcium-rich but also provide additional nutrients like protein and healthy fats.

C. Additionally, to ensure adequate intake of Vitamin D, which aids calcium absorption, consider regular sun exposure or supplements as per your healthcare provider’s advice.

IV) Delicious Dairy-Free Recipes And Products To Try

Embracing a dairy-free lifestyle does not mean you have to miss out on flavour or even other varieties of recipes. Many delicious alternatives and substitutes offer the creamy texture and taste as compared with dairy products.

Some must-try dairy-free recipes include:

A. Vegan mac and cheese made with nutritional yeast and cashew cream.

B. Creamy tomato soup with coconut milk.

C. Dairy-free chocolate mousse with avocados and cocoa.

Table III – Cow Milk And Other Plant Based Milk Sources-A Comparison

*Depends on whether the milk is sweetened or unsweetened.

**Depends on overall fat content of milk

Sources: BucketListTummy & BusinessInsider

Experiment with coconut milk yoghurt, almond cheese, and cashew-based sour cream, which can be fantastic additions to your meals.

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V) Insights For transitioning To a Dairy-Free Lifestyle

Shifting to a dairy-free lifestyle can be a smooth and enjoyable process with the right approach:

A. Start by slowly substituting dairy products with vegan alternatives. For instance, replace cow’s milk with almond or soy milk.

B. Read labels carefully to avoid products that contain hidden dairy ingredients.

C. Join online forums and communities for support, recipes, and tips from others who lead dairy-free lives.

D. Educate yourself about the benefits and challenges of a dairy-free lifestyle to stay motivated and informed.

By adopting these practices, your transition to a dairy-free, vegan lifestyle can be not only successful but also deeply rewarding.

VI) Environmental Benefits of Reducing Dairy Consumption and Plant-Based Dairy Alternatives

Adopting a dairy-free lifestyle has profound environmental benefits that contribute to a more sustainable planet.

By reducing dairy consumption, individuals directly decrease the demand for these resources. As per a survey it may take approximately

4.5 gallons of water to produce just one gallon of milk. Shifting away from dairy to plant-based alternatives significantly reduces this water footprint.

Moreover, dairy farms may produce substantial amounts of methane, a potent greenhouse gas that contributes to climate change. Methane emissions from cattle are 28 times more potent at trapping heat in the atmosphere than carbon dioxide over a 100-year period. Therefore, reducing dairy intake can effectively decrease your carbon footprint, helping to combat global warming.

Conclusive Statement

Embracing a dairy-free vegan lifestyle is not just a diet change but a profound commitment to enhancing our health and making ethically sound choices that benefit the planet. The multitude of health benefits, ranging from improved heart health to better digestion, coupled with the crucial role it plays in animal welfare and reducing environmental impact, paints a compelling picture for anyone considering this lifestyle.

Whether prompted by health concerns, ethical reasons, or environmental considerations, adopting a vegan diet without dairy products pave way for a sustainable path and healthy existence. The road to a dairy-free vegan lifestyle requires commitment and continuous learning, but the benefits it brings are well worth the effort.

- Blog by Medhaj Nair