GOPA CONSULTING GROUP
CORPORATE IDENTITY MANUAL
INTR.
GOPA Consulting Group has put in place synergies, common processes and joint structures to improve the performance of its seven companies. The new structure made a stronger group, and this needs to be embodied by a solid visual identity to communicate internationally.
This manual will help the companies to convey a common message supported by common values thanks to turnkey solutions. A set of elements designed especially for the group are presented to make the companies look professional and belonging to a larger team.
This is not a new visual identity, but a harmonization of several. With these guidelines each company stays independent, with its own logo and colour preferences, but now also enjoys the support of the group. By harmonizing business cards, letter heads and e-mail signatures, etc, the group gains coherence, visibility and professionalism.
KEY GRAPHICAL IDENTITY - THE PILLAR This symbol (referred to the Pillar) is derived from the shape of the letter A of the GOPA group logo. The Pillar appears throughout graphical presentations / publications of the GOPA group in order to strengthen the unity of group solidarity. It always appears on the left side of layout, bleeding to the edge (except office print or print on 3D materials where a white margin is un avoidable). It will create a interesting wide opening which animates the white space and contents.
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01.
MAIN GRAPHICAL ELEMENT
USE OF GROUP LOGO Margins of white space and background specific application
White margin around the logo is
1.1
FOR WHITE BACKGROUND
defined by the height and width of the letter G as illustrated here.
Use of this “Member of GOPA Consulting Group” logo when it appears together with group company logo.
MAIN FONT: GOPA TheSerif BOLD E SUBTITLE FONT: GOPA TheSans BOLD E Use of this GOPA font is limited to the use of the LOGO only, in order to emphasise the characteristic of the logo. For the other font, we recommend to use a neutral font as described in
1.2
FOR DARK BACKGROUND
1.3
CORPORATE SLOGAN
Chapter 3: Choice of Typography.
Use of this slogan is limited to the GOPA Group Corporate products only, GillSans Condensed font is
YOUR PERFORMANCE PARTNER FOR A BETTER TOMORROW
recommended in order to contrast with the typography of the logo.
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02.
MAIN GRAPHICAL ELEMENT
APPLICATION OF COLOUR Main colour code specification and variation of secondary colour
2.1
2.2
MAIN COLOUR
CMYK: C-0 M-25 Y-100 K-0 RGB: R-255 G-194 B-14 WEB: R-255 G-204 B-0 PANTONE COATED: 116C PANTONE UNCOATED: 114U
CMYK: C-0 M-0 Y-65 K-0 RGB: R-119 G-120 B-123 WEB: R-119 G-120 B-123 PANTONE COATED: 7C PANTONE UNCOATED: 8C
Use this colour as key accent to the visual which highlights special graphic elements, key text, etc...
Use this colour as title or body text.
SECOONDARY COLOUR RANGE
CMYK: C-0 M-39 Y-96 K-0 PANTONE COATED: 130C
CMYK: C-0 M-33 Y-89 K-0 PANTONE UNCOATED: 116U RAL COLOR CODE OF THE WALLS: 1033
Use these colors when there is more need for intensiveness or warmness to create ambiance in the space in order to grab the viewer’s attention, such as wall signs and promotional materials.
MAIN COLOUR
CMYK: C-0 M-0 Y-0 K-10 PANTONE UNCOATED: 1U Use this colour as alternative colour of the main colour yellow, for example when the company logo doesn’t match with the main yellow of the Pillar. Transparency can be adjusted depending on the design.
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2.3
SERVICE LINE IDENTIFICATION COLOUR AND ICON
HEALTH, EDUCATION AND EMPLOYMENT
CMYK: C-80 M-30 Y-48 K-5 RGB: R-48 G-136 B-134
ENERGY
CMYK: C-6 M-75 Y-100 K-0 RGB: R-229 G-100 B-33
FOOD AND NATURAL RESOURCES
CMYK: C-45 M-6 Y-93 K-0 RGB: R-154 G-192 B-72
GOOD GOVERNANCE AND HUMANRIGHTS
INFRASTRUCTURE
CMYK: C-77 M-13 Y-36 K-0 RGB: R-22 G-166 B-169
ECONOMIC GROWTH
CMYK: C-100 M-75 Y-40 K-32 CMYK: C-56 M-52 Y-13 K-0 RGB: R-3 G-60 B-90 RGB: R-127 G-124 B-169
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03.
MAIN GRAPHICAL ELEMENT
CHOICE OF TYPOGRAPHY Use and combination of typography for professional printing and recommended font for office document
3.1
FOR PROFESSIONAL LAYOUT (LEAFLET, BANNERS, ANNUAL REPORT)
ABCDEFGHRJKLMN abcdefghrjklmn
GILLSANS LIGHT
Sub title
Main title
GILLSANS CONDENSED
body text
GILLSANS REGULAR
BODINI
ABCDEFGHRJKLMN abcdefghrjklmn ABCDEFGHRJKLMN abcdefghrjklmn
ABCD EF G H R J K L M N abcdefghrjklmn
3.2
FOR OFFICE DOCUMENT / LAYOUT (WORD, POWERPOINT)
CARIBLI REGULAR
body text
Sub title
Main title
TREBUCHET
GEORGIA
ABCDEFGHRJKLMN abcdefghrjklmn ABCDEFGHRJKLMN abcdefghrjklmn
A B CD EF G HRJ KLM N abcdefghrjklmn 9
04.
PRACTICAL GUIDELINE
APPLICATION OF GROUP IDENTITY Group companies can choose the layout depending on the graphic nature of the existing corporate identity
VERTICAL LEAFLET/REPORT FORMAT: TYPE A
ANNUAL REPORT 2015 Use this format as standard
When it is possible, height of upper case letter of group company logo must align with the height of the letter G of GOPA logo.
VERTICAL LEAFLET/REPORT FORMAT: TYPE B
For alignment with GOPA logo, please refer to page 14.
Header font can be selected from Gill Sans Light, Gill Sans Condensed, Gill Sans Regular depending on the space and characteristic of the document.
ANNUAL REPORT 2015 The colour by default of the Pillar, should be yellow, however the user can decide to display it in grey if surrounding images are too colourful or the yellow simply does not match with the group company logo or images on the page. Tip: If the Pillar appears too strong on the layout, it can be displayed with a soft transparency, as in the example.
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HORIZONTAL LEAFLET / PRESENTATION FORMAT: TYPE A
Te c h n i c a l S e r v i c e A r e a
HEALTH POLICY AND FINANCING
HORIZONTAL LEAFLET / PRESENTATION FORMAT: TYPE B
Te c h n i c a l S e r v i c e A r e a
HEALTH POLICY AND FINANCING
MAGAZINE / EVENT BANNER FORMAT: TYPE B
MAGAZINE / EVENT BANNER FORMAT: TYPE A INTEGRATED PRIMARY HEALTH CARE
INTEGRATED PRIMARY HEALTH CARE
We consider primary health care (PHC) as an integral part of the health system and also as part of the overall social and economic development in countries. We address PHC from an integrated systems approach, as an element of health sector development with inter-linkages to national and community development, leading to the progressive improvement of comprehensive health care for all.
We consider primary health care (PHC) as an integral part of the health system and also as part of the overall social and economic development in countries. We address PHC from an integrated systems approach, as an element of health sector development with inter-linkages to national and community development, leading to the progressive improvement of comprehensive health care for all.
WEB BANNER FORMAT: TYPE A CONFERENCE 2015
HEALTH POLICY AND FINANCING March 5 2015, Brussels
WEB BANNER FORMAT: TYPE B CONFERENCE 2015
HEALTH POLICY AND FINANCING March 5 2015, Brussels
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GROUP FOLDER LAYOUT / EXAMPLE OF USE OF ILLUSTRATION
GOPA Consulting Group
YOUR PERFORMANCE PARTNER FOR A BETTER TOMORROW
It is also encouraged to use an illustration to make a publication more lively and original. In this case, the Pillar should not cover the illustration.
Alignment with GOPA group logo With a heightened awareness of synergies, joint structures and processes, GOPA Consulting Group is well-positioned to respond to the growing and changing requirements of international clients and markets. Leading development agencies, ministries and Âpublic clients across all service sectors and countries entrust us to manage projects and help find the best solutions in challenging environments. As a result, GOPA Consulting Group has developed into one of the most impactful consulting groups in Europe – transforming policies to projects and ideas into actions with a focus on creating a better tomorrow.
In this example, the Pillar is grey because it is the secound time it appears in the same product (back cover).
Contact Details GOPA Consulting Group www.gopa-group.org Hindenburgring 18 61348 Bad Homburg Germany Tel.: +49-6172-930-0 Fax: +49-6172-930-100 E-Mail: info@gopa-group.org
SIGNATURE FOR EMAIL
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CORPORATE LETTERHEAD
WORD DOCUMENT TEMPLATE
PRESENTATION DOCUMENT TEMPLATE
For the word document printed on office printer, respect 5mm margin so the shape of the Pillar won’t be cropped abruptly.
TITLE OF THE PRESENTATION AUTHOR:
DATE:
HEADER 1 HEADER 2 E Galla Tuscos imperasset atque Constantini imperasset matreque aetatis nono apud consulares praefecturae ipse nono matreque natus nobilitarunt vita in Constantini vita interitu sui Constantini e Constantio pertaesus Constantio natus apud apud excessit Veternensi aetatis Constantini inmaturo trabeae fratre quos.
HEADER 2 E Galla Tuscos imperasset atque Constantini imperasset matreque aetatis nono apud consulares praefecturae ipse nono matreque natus nobilitarunt vita in Constantini vita interitu sui Constantini e Constantio pertaesus Constantio natus apud apud excessit Veternensi aetatis Constantini inmaturo trabeae fratre quos.
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SIGNAGE IN THE SPACE
CMYK: C-0 M-33 Y-89 K-0 PANTONE UNCOATED: 116U RAL COLOR CODE OF THE WALLS: 1033 Use this colour when there is more need for intensiveness or warmness to create ambiance in the space in order to grab the viewer’s attention, such as wall signs and promotional materials.
M E M B E R O F G O PA C O N S U LT I N G G RO U P
M E M B E R O F G O PA C O N S U LT I N G G RO U P
M E M B E R O F G O PA C O N S U LT I N G G RO U P
VERTICAL BUSINESS CARD FORMAT: TYPE A
Dr. Bernd Mitlewski Senior Consultant Rural Development and Environment bernd.mitlewski@gopa.de tel. +49 6172 930-511 fax +49 6172 930-500 mobile +49 160 90 874 906 w w w. e p o s . d e Hindenbur gr ing 18 61348 Bad Hombur g Ger many
www.gopa.de
VERTICAL BUSINESS CARD FORMAT: TYPE B
Dr. Bernd Mitlewski Senior Consultant Rural Development and Environment bernd.mitlewski@gopa.de tel. +49 6172 930-511 fax +49 6172 930-500 mobile +49 160 90 874 906 w w w. e p o s . d e Hindenbur gr ing 18 61348 Bad Hombur g Ger many
www.gopa.de
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PROMOTIONAL MATERIALS
MUG CUP PANTONE COATED: 130C
PROMOTIONAL BOOK
amenimaio et GOPA, 50 simus, site nobit ium fugiatist
EVENT ROLL-UP
Gopa Group
Academy 2014
CHOCOLATE BOX
www.gopa-group.org
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CONTACT US For more information regarding graphical application or to request graphic production, please contact GOPACOM. Graphic studio.
+ 32 2 286 1993 GRAPHIC_STUDIO@GOPACOM.EU