FORCE ONE 32 - Spring 2022

Page 26

© Salif Gueye

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ENTERTAINMENT

MOVES METAVERSE By Steven Saltzman Shaping the Future of Entertainment - Bringing luxury, music & entertainment into the virtual world against the iconic backdrop of Monaco. 2022 will be noted in history as the pivotal year for the metaverse technology with a projected USD 1 trillion yearly business opportunity, as estimated by JP Morgan. 2022 sees the First Edition of Meta Entertainment World and the Metaverse Awards, distinguished as part of a professional Summit in the classic setting of the Hermitage Hotel in May, putting Monaco on the “metaverse” map globally. So, what is THE Metaverse?

A Metaverse is an online 3D world, the next dimension of the internet, an equivalent step like the move from black-white TV to colour TV 60 years ago. Now, we’re moving from 2D to 3D! There have been several important Metaverses that have been created: The Sandbox metaverse was the first, and was conceived in 2011 as a two-dimensional platform, and since musician Snoop Dogg moved as the first celebrity into the Sandbox in 2021, it has continued to grow especially in Entertainment. Warner Music Group is


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