YU-YU CHIEN
Work Samples and Music Events Portfolio
From the cradle of C-‐pop To the cradle of Rock Music
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Universal Human Values of Music Aesthetics
Records of Music 樂記 (Yue-Ji) ”
⼦子曰:「移風易俗，莫善於樂(Yue)。」
There is nothing more effective than music (yue) for changing the ways and customs of the people. Chinese ancient book of music aesthe:cs ‘Yue-‐Ji’ (Xi Han Dynasty, 206 B.C. -‐ 8 A.D.)
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Project of electronic music events planning from 2010 to 2014
The Taichu 太 初 有 舞 太初－ ‘ Tai-‐Chu ’ means In The Beginning. 有－has or there is, the word has different mening
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in English depend.
舞－Dance, pronounced ‘Wu’ also represented create in Chinese.
Calligraphy ‘Chu’ means the First Great one < John 1:1 > In the beginning was the Word, and the Word was with God, and the Word was God.
The Taichu dedica:ng to the explora:on of possibili:es for music event through collabora:on with young ar:sts in various fields.
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SELECT PROJECT 01
Waterfall 瀑 2011, Techno event with Installa4on Art Responsibility: Director / Coordinator / Promoter Time: 2011 Loca4on: Taipei, Taiwan Event Scale: 200-‐300 ppl Key Contents: Techno-‐Ar<st / Installa<on ART /Graphic Artwork Co-‐operate Music Records: Revox, Kaohsiung
Inspired by the concept of listening to techno music. Waterfall aims to reenact music penetra:ng through the audio ambience and the sound waves vibrate and resona:ng with human bodies. The music experience simulates medita:ng underneath a waterfall.
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PROJECT WATERFALL 瀑
BILLBOARD IDEAS ”
MAIN CONCEPT
GRAPHIC ARTWORK
INSTALLATION ART Development Process
ON-SITE
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The Artwork by godkidlla Known for his works in Visual Designs of Music Records and Boosk, Taiwan designer godkidlla was named Taiwan Young Ar:st.
” “ The highest good is like water. ” －Lao Tzu, Tao Te Ching
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Venue：Historical Raw Water Pumping Sta4on Raw Water Pumping Sta:on is a project completed a^er World War II. The machine room was completed in 1964. The Pumping Sta:on serves to supply Taipei City’s water by pumping fresh water from Xindian River. The Sta:on re:red in 1977 due to increasing pollu:on. In 1993, it was designated as Grade 3 Historical Site.
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Top: Building façade BoNom: Construc:on process
2011 Waterfall, PIPE LIVE MUSIC（Raw Water Pumping Sta:on）
Top: Space simula:on BoNom: Actual projec:on
About the work: Visitors are surrounded by semi-‐translucent white gauze, which provides the screen onto which a variety of water images are projected. As the images change with the music, visitors are in for a visual and audio treat with sensual feelings.
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PROJECT WATERFALL
Event Review Par4cipant’s Feedback: The atmosphere and dynamics of the music remixes were realis7c. I could almost feel the rain falling, the creek rumbling, and the river flowing, all of which culminate at the Great Falls before the eventual downpour. -‐ BLACKBELL, 2011 ⾳音樂中透過不同歌曲的氛圍與 動態，詮釋⾬雨⽔水落下，集結為 湍急⼩小溪，進⼊入緩緩⼤大河，逐 步逼近前⽅方的⼤大瀑布，最後傾 瀉⽽而下的流動過程 －⿊黑鈴, 2011
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SELECT PROJECT 02
Light & Darkness 光與闇
2011, Techno event collaborated with Bri4sh film ar4st. Responsibility: Director / Coordinator / Promoter Time: 2011 Loca4on: Taipei, Taiwan Event Scale: 200-‐300 ppl Key Contents: Bri<sh-‐Ar<st, Craig Murray / Graphic Artwork Co-‐operae4on Music Records: Revox, Kaohsiung “ Electronic music is characterized by both light and dark elements, a playful vibe, organic sound design, and a deep commitment to psychedelic state. ”
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Project: Light & Darkness 光與闇
BILLBOARD IDEA ”
MAIN CONCEPT
VISUAL ART
GRAPHIC ARTWORK
Development Process
ON-SITE
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The Artwork by Hsien-‐Hsun,Huang As a young Taiwanese graphic designer, Hsien-‐Hsun Huang has an accolade of awards under his belt, including the Interna:onal Biennial of Graphic Design Brno, Hong Kong Interna:onal Poster Triennial, Taiwan Interna:onal Poster Design Award, and Golden Bukerfly Award.
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“ Electronic music is characterized by both light and dark elements, a playful vibe, organic sound design, and a deep commitment to psychedelic state. ”
” Exhibi4on：Visual Art -‐ Craig Murray Award winning Film / Music Video Director Craig Murray is a Bri:sh film maker who does everything from avant-‐guard films to music videos to fashion promos as well as making most of his props, prosthe:cs and some of his soundtracks.
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CONCEPT of LIGHT & DARKNESS
Artist, Craig Murray (UK)
https://www.facebook.com/video.php? v=10150245290008770&set=vb. 150184694995023&type=3&theater
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Introducing British Artist Craig Murry
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Curating Outdoor-‐display
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A crowd of 200 to 300 ppl
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PROJECT LIGHT & DARKNESS
Event Review Par4cipant’s Feedback: A special experience that successfully married East and the West. I am fortunate to have been able to be a part of the event, where I met some outstanding Bri:sh ar:sts and Taiwanese electro musicians. They were the main ar:s:c contributor of this special event. Thank you all and keep it up! －Zoe Lo, 2011 ⼀一次成功的特殊展演體驗、東 ⻄西交流。讓我有幸認識了優秀 的英國藝術家及台灣本⼟土電⼦子 ⾳音樂藝術家，謝謝你們的⽤用⼼心 規劃，請繼續加油！ －羅琬軒, 2011
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SELECT PROJECT 03
ShiAn Festival 是岸 Outdoor Music Fes4val, 2013 & 2014 Crowd-‐funding / Free Admission Responsibility: Funder / Coordinator / PR Time: 16 March 2013 and 11 October 2014 Loca4on: Taipei, Taiwan Event Scale: 1500-‐2000 ppl / 12 hours Key Contents: Electronic Music / Crea<ve Market with handmade workshop / Pain<ng Ac<vi<es / Street Forum / Installa<on Arts / Performing Arts
岸＝彼岸 (bǐ àn) means The Other Shore 是 (shì) - means are/is/be 是岸- This is the other shore...
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PROJECT SHIAN FESTIVAL
The Other Shore (彼岸) ” Buddhists say that the goal of practice is to cross the river from this shore of ignorance to the other shore of awakening (the world of nirvana)
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Man People is the subject of music.
What it would be like If ‘The Other Shore’ exist？
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Sky & Earth Grand music is in harmony with Heaven and Earth
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PROJECT SHIAN FESTIVAL
Promotional Video 2014. Conducted an interview with ar4st from different aspect of life. Also bring out the records of last event for promo4onal video. Ques4on: Where do you see your shore? ? Viewers are prompted to ponder the ques:ons: Where is the shore? What is it that they are truly passionate about?
http://youtu.be/P6EUG1W9_U0
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Collaborator: Mistroom Mistroom is a small design studio based in Taipei. It is run by Peng Yu Rui and Huang Ruiyi. The studio specializes in book design.
Prizes for the 2013 ShiAn Fes:val Crowfunding Sponsors: CD, T-‐shirt, and shoulder bag
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PROJECT SHIAN FESTIVAL
The Shore of Individual Each person is an individual, independent from each other. Different hearts are touched by the event. The ac:vity allows par:cipants to reach their own ideal state of mind with deep joy and sa:sfac:on.
A magazine article covering the event.
ShiAn Festival on FB
An online special report featuring the event. Newspaper coverage.
Fund Raising Activity (earned ÂŁ2,121) Platform: ZECZEC, Taiwan. https://www.zeczec.com/projects/shianfest2014
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APPENDIX 01 / Event Work Samples
The Body Shop Taiwan 2012-2014 The 2013 Formoz Fes4val Responsible for sesng up and running THE BODY SHOP Booth for the music fes:val Deliver THE BODY SHOP pledge to support Cruelty Free Interna:onal's push for a global ban on animal tes:ng for cosme:c products The 2013 ‘AGAINST ANIMAL TESTING’ CAMPAIGN Campaign for a global ban on animal tes:ng in cosme:cs in stores
The 2013 Halloween Run Promote brand popularity to akract poten:al customers to shop at physical stores or online.
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The 2014 Campus Campaign Use live-‐size TT Doll as aken:on grabber and giveaways, e.g. coupon & sachet, to popularize brand
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The 2014 Campus Campaign Organize brand story sessions on campus to introduce different aspects of the brand, also demonstrate our OL look for gradua:ng student.
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The 2012 Store Renova4on Event Organize an in-‐store live music gig as the centerpiece of the “Re-‐ Open Event” for the TBS-‐Customers
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APPENDIX 02 / Artworks
Photography and DJ SET
Mo4on (2010) Naeba, Japan
The Taichu (2010) hkps://soundcloud.com/howhowone/thetaichu
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Thank you for your attention.