Ibﾃｩrica all over the world with ipcm
ﾂｮ
Media Guide 2016 The trade journal of surface treatments and surface ﾏ進nishing for Spanish and Portuguese speaking markets
www.myipcm.com
eosMktg&Communication
Ibérica
Ipcm_LA/Ibérica Why?
P 01
Circulation
P 02
Editorial Calendar 2016
P 03
Advertising and subscription rates 2016
P 04
Advertising formats and deadlines 2016
P 05
why?
Ibérica
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
pcm.it www.i
2013 I ANO/AÑO Trimestral N°4-Novembro/Noviembre
Spain and Portugal are two of the most industrialised and meaningful countries in Europe. In addition to this, they share their languages with another burgeoning market: Central and South America.
® ®
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
This is why we launched the edition of ipcm _Ibérica (print) and ipcm _LatinoAmérica (digital) in 2013: two different versions of the same magazine, in Spanish and Portuguese, to spread technical information about surface technologies and to meet the ever growing need of internationalization.
pcm.it www.i
®
2014 II ANO/AÑO Trimestral N°6-Maio/Mayo
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
Ibérica
®
read the digital version
www.ipcm.it
After Chinese, English, Spanish, and Portuguese are the most widely spoken languages in the world: with its sisters ipcm _LatinoAmérica and ipcm _Ibérica, ipcm helps its customers in the long process of internationalization.
2015 Agosto
®
PaintExpo in Karlsruhe, Germany
®
®
ipcm _LatinoAmérica and ipcm _Ibérica contents features technical, scienti ic and
The place to be!
®
©PaintExpo
®
practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. Contents include cleaning and corrosion protection issues. The magazines share some articles with ipcm but also original articles focused on or coming from the target countries. ®
01
circulation: your current and potential customers
Ibérica
ipcm _LatinoAmérica and ipcm _Ibérica represent ®
®
a primary source of quali ied information to Decision Makers in the ield of surface inishing technologies. The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial ields who consider the inish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and inishes.
Read ipcm _LatinoAmérica and ipcm _Ibérica on www.myipcm.com ®
®
Target audience ipcm _LatinoAmérica and ipcm _Ibérica readers ®
®
and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface inishing technologies.
Volume and Editorial Analysis 5 issues (2014: 2 issues; 2015: 3 issues)
ipcm_Ibérica and ipcm_LatinoAmérica
2014/2015
Total volume
412.00 pp.
100.0 %
Editorial
342.00 pp.
83.0 %
70.00 pp.
17.0 %
Advertising
Analysis of Editorial contents
342.00 pp.
100,0 %
Market & Industrial Analysis
25.25 pp.
7.40%
Innovations, R&D
29.75 pp.
8.70%
Technical Case Histories
Geographical Breakdown (annual average)
Readers by industry
122.00 pp.
35.70%
Market News & Product News
93.50 pp.
27.30%
Events, Trade fairs & Conferences
27.00 pp.
7.90%
Washing, Cleaning and Vibrofinishing
44.50 pp.
13.00%
Total Job coaters
9%
Architects&designers
1%
Metal working, carpentry, foundry
8%
Geographical Breakdown ipcm_LA:
Share of distributed circulation
Brasil
45 %
Argentina, Colombia, Venezuela, Chile, Perù
20 %
Mexico
35 %
Metal Furniture
18 %
Aluminium
30 %
Geographical Breakdown ipcm_Ibérica:
Automotive
28 %
Spain
70 %
Portugal
30 %
Household appliances / HVAC / Electronics
4%
Others
2%
Total
Share of distributed circulation
Circulation: 3000 copies ipcm_Ibérica Yearly circulation: 12000 copies
100 % 4000 copies ipcm_LatinoAmérica (digital) - 2 printed editions, February and August Yearly circulation: 16000 copies Circulation: 1000 copies for each issue Total circulation (annual average): 28000 copies
02
editorial calendar 2016
Ibérica ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ipcm_Ibérica n. 1
Focus on Aluminium finishing
Powder Coating Show* (College Park GA, USA, April 13-14, 2016)
ipcm_Ibérica n. 2
Focus on innovations in paint&coating technologies, surface treatments & finishing
BIEMH* 2016 (Bilbao, Spain May 30 - June 04, 2016)
ipcm_Ibérica n. 3
Focus on Automotive, Commercial Vehicles & Transportation
ipcm_LA n. 15
AUTOMECHANIKA (Frankfurt/Main, Germany, September 13-17, 2016)
Colour trends
ipcm_LA n. 13 February 2016
Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation IR-UV curing / Paint stripping Finishes and effects for metal architecture and industrial design Colour and quality control Weathering
CoaTech*-FabTech Mexico 2016 (Mexico City May 4-6, 2016)
ipcm_LA n. 14 May 2016
EXPOALUMINIO* BRASIL 2016 (São Paulo, Brasil 7-9 June, 2016)
Case-histories
Surfair* (Biarritz, France, May 24-26, 2016)
Standard & Legislation Review of events&exhibitions
Surfex/ITM Poland* (Poznan, Poland, June 07-10, 2016) VETECO* 2016 (Madrid, Spain October 25-28, 2016) * Also distributed at PaintExpo 2016* (Karlsruhe, Germany, April 19-22, 2016)
Surface preparation / Surface Engineering / Cleaning Powder coatings / liquid paints / coil coating / New finishes and technologies
August 2016
Painting lines & finishing installations / filtration / water treatment
Waterborne coatings / UV curing painting systems / innovations in paint shops, automation and application equipment / Shot-peening Powder-In Mould Coating
FEITINTAS / FESQUA / TECNO FACHADAS* (São Paulo, Brasil 21-24 September, 2016) EMAF* 2016 – FIMAP FERRALIA 2016 (Porto, Portugal November 23-26, 2016)
Anodic oxidation - PVD Coatings / plasma technology
Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables
Water & air treatment Quality control & weathering
PVD Coatings / plasma technology
Case-histories Review of events&exhibitions
Quality control Case-histories Review of events&exhibitions
* Also distributed at Aluminium 2016* (Düsseldorf, Germany, November 29 December 1, 2016)
The present editorial calendar offers a general indication for your advanced planning.
For further information please write to info@ipcm.it ISSUE
TOPICS
ipcm_Ibérica n. 4
Focus on Painting & Coating technologies Surface preparation / Surface Engineering / Cleaning
ipcm_LA n. 16 November 2016
EVENTS
Powder coatings / liquid paints / coil coating / New finishes and technologies Painting lines & finishing installations / filtration / water treatment Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables PVD Coatings / plasma technology Quality control Case-histories Review of events&exhibitions
*IPCM is media partner with own booth or press corner 03
Ibérica
advertising rates 2016: value for money
(valid up to 31.12.2016) 1st Coverpage (FC)*
1 time
2 times
3 times
4 times
€ 3.434,00
€ 3.088,00
€ 3.012,00
€ 2.850,00
2nd Coverpage (IFC)*
€ 2.163,00
€ 1.946,00
€ 1.890,00
€ 1.835,00
Page facing the 2nd Coverpage (FRH)*
€ 2.163,00
€ 1.946,00
€ 1.890,00
€ 1.835,00
Page opposite to the Editor’s letter*
€ 2.163,00
€ 1.946,00
€ 1.890,00
€ 1.835,00
Page opposite to the Contents*
€ 2.163,00
€ 1.946,00
€ 1.890,00
€ 1.835,00
3rd Coverpage (IBC)*
€ 2.163,00
€ 1.946,00
€ 1.890,00
€ 1.835,00
4th Coverpage (BC)*
€ 3.028,00
€ 2.725,00
€ 2.650,00
€ 2.574,00
Internal Full page
€ 1.731,00
€ 1.558,00
€ 1.513,00
€ 1.471,00
1/2 page
€ 1.039,00
€ 935,00
€ 908,00
€ 882,00
1/4 page
€ 562,00
€ 505,00
€ 492,00
€ 478,00
Double page
€ 2.769,00
€ 2.492,00
€ 2.423,00
€ 2.354,00
Double half page (only vertical)
€ 1.922,00
€ 1.730,00
€ 1.667,00
€ 1.627,00
Double 1/4 of page (vertical or horizontal)
€ 1.247,00
€ 1.122,00
€ 1.090,00
€ 1.058,00
SUBSCRIPTION RATES 2016 Ipcm_Ibérica (print+digital): 4 issues EMEA: 50.00 € (postage included) Rest of the World: 200.00 € (fast airmail shipping included) Ipcm_Ibérica (digital only): 4 issues € 35,00 Ipcm_LatinoAmérica (digital only): 4 issues € 35,00 To subscribe www.myipcm.com Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
* if available
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
For more information please contact sales@ipcm.it
Frequency of publication: Published quarterly: 4 issues per year Year of publication: Ipcm_Ibérica: 1st Volume 2016 Ipcm_LatinoAmérica: 4th Volume 2016
• Closing date: please consult the attached schedule. • Trim Size: 230x280 mm; • Bleed Size: 240 x 290 mm; • The bleed size includes 5 mm leeway on each side.
Size of journal: 230 mm width x 280 mm height
• Please include crop marks in the graphic file
Website: www.myipcm.com
• Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)
Publishing House: Eos Mktg&Communication Srl, Via Matteotti, 16 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it
• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information: info@ipcm.it
04
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the ield.
DEADLINES
advertising formats and deadlines
Ibérica
width x height 1st Coverpage
230x280 mm + 5 mm leeway per side
2nd Coverpage
230x280 mm + 5 mm leeway per side
Page facing the 2 Coverpage
230x280 mm + 5 mm leeway per side
Page opposite to the Editor’s letter
230x280 mm + 5 mm leeway per side
Page opposite to the Contents
230x280 mm + 5 mm leeway per side
3rd Coverpage
230x280 mm + 5 mm leeway per side
4th Coverpage
230x280 mm + 5 mm leeway per side
Full page
230x280 mm + 5 mm leeway per side
1/2 page
230x140 mm / 115x280 mm
nd
Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
230x70 mm / 57,5x280 mm
Double page
460x280 mm
Double half page (only vertical)
115x280 mm (left + right)
Double quarter page
230x70 (left+right) or 57,5x280mm (left + right)
(vertical or horizontal)
+ 5 mm leeway per side
end size including cropping area/bleed difference
26/02/16
13/05/16
25/05/16
15/2016 - August
22/07/16
05/08/16
26/08/16
16/2016 - November
25/10/16
11/11/16
25/11/16
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Trim size: 115 mm wide x 280 mm high
end size including cropping area/bleed difference
end size
1/2 page vertical
5 mm cropping area/bleed difference
Trim size: 230 mm wide x 140 mm high
4 mm minimum distance to bleed
1/2 page horizontal
Trim size: 230 mm wide x 280 mm high
4 mm minimum distance to bleed
end size including cropping area/bleed difference
Single page
area for text and graphics
8 mm minimum distance to bleed
Trim size: 57,5 mm wide x 280 mm high
5 mm cropping area/bleed difference
12/02/16
22/04/16
Double 1/4 page vertical
area for text and graphics 4 mm minimum distance to bleed
5 mm cropping area/bleed difference
area for text and graphics
Trim size: 460 mm wide x 70 mm high
end size
22/01/16
14/2016 - May
end size
8 mm minimum distance to bleed
Double 1/4 page horizontal
8 mm minimum distance to bleed
end size
Trim size: 115 mm wide x 280 mm high
4 mm minimum distance to bleed
8 mm minimum distance to bleed
Double half page (vertical only)
Double page
area for text and graphics
Trim size: 460 mm wide x 280 mm high
end size
Trim size: 57,5 mm wide x 280 mm high
Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high
54,5 mm
1/4 page vertical
Cover 1/4 page horizontal
10 mm
end size including cropping area/bleed difference
13/2016 - February
+ 5 mm leeway per side
Single and multipage inserts accepted on request.
5 mm cropping area/bleed difference
Date of publication
®
+ 5 mm leeway per side
Ibérica
Printing material
®
+ 5 mm leeway per side
INSERT
Editorials
Book online your advertising on ipcm _LatinoAmérica and ipcm _Ibérica Go to www.myipcm.com
+ 5 mm leeway per side 1/4 page
Issue and period
8 mm minimum distance to bleed
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Complete solutions for your marketing and communication
EOS Mktg&Communication has a deep and speci ic knowledge of the surface treatments industry. We offer a complete range of services, a cross-media visibility, networking and training options to help you achieve your goal in the surface technology market. Supplemento a IPCM n° 35 - Settembre/Ottobre 2015
®
INDUSTRIAL CLEANING TECHNOLOGIES
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
ICT digital on
www.ipcm.it
Ibérica
Protective Coatings ®
read the digital version
www.ipcm.it
2015 Agosto
POSTE ITALIANE SPA – SPED. IN A.P. 70% LO/MILANO
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit ew brand-n ite! Webs m.it
®
pc www.i
2014 II ANO/AÑO Trimestral N°6-Maio/Mayo
CORSI DI FORMAZIONE
LA FORMAZIONE PER I TECNICI DI VERNICIATURA
PaintExpo
E IL CONTROLLO QUALITÀ NELLA GENERAL INDUSTRY
in Karlsruhe, Germany
Milano e Roma le sedi dei corsi di ipcm_academy L’informazione e l’aggiornamento per mantenere l’eccellenza
The place to be! ©PaintExpo
eos Mktg&Communication srl Via Matteotti, 16- 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768