IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
all over the world with ipcm
ÂŽ
Media Guide 2018 The trade journals of surface treatments and surface finishing for Spain, Portugal, Central and South America
www.myipcm.com
eosMktg&Communication
IbĂŠrica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Ipcm_LA/IbĂŠrica Why?
P 01
Circulation
P 02
Editorial Calendar 2018
P 03
Advertising and subscription rates 2018
P 04
Advertising formats and deadlines 2018
P 05
why?
Ibérica Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
pcm.it www.i
2013 I ANO/AÑO Trimestral N°4-Novembro/Noviembre
Spain and Portugal are two of the most industrialised and meaningful countries in Europe. In addition to this, they share their languages with another burgeoning market: Central and South America.
® ®
A primeira revista internacional de tratamento de superfícies - La primera revista internacional de tratamientos de superficies
our Visit -new brand ite! Webs
This is why we launched ipcm _Ibérica and ipcm _LatinoAmérica two editions of the same magazine, in Spanish and Portuguese, to spread technical information about surface technologies and to meet the market’s ever growing need of internationalization.
pcm.it www.i
®
2014 II ANO/AÑO Trimestral N°6-Maio/Mayo
®
Supplemento a ipcm N° 34 - Luglio/Agosto 2015
Ibérica
After Chinese, English, Spanish, and Portuguese are the most widely spoken languages in the world: with its sisters ipcm _LatinoAmérica and ipcm _Ibérica, ipcm helps its customers in the long process of internationalization.
read the digital version
www.ipcm.it
®
2015 Agosto
PaintExpo
®
®
in Karlsruhe, Germany
ipcm _LatinoAmérica and ipcm _Ibérica contents features technical, scientific and
The place to be!
practical information on all kinds of surface technologies: pretreatment/cleaning, wet coating, powder coating, coil coating, anodizing, E-coat, electroplating, thin coating, paint stripping, blasting, sanding, chemicals, raw materials, pigments, paints and coatings, measuring, testing, materials handling, application machines and equipments, coating facilities, IR/UV technology. Contents include cleaning and corrosion protection issues as well.
®
©PaintExpo
®
The magazines share some articles with ipcm but also original articles focused on or coming from the target countries. ®
01
Ibérica
circulation: your current and potential customers
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
ipcm _LatinoAmérica and ipcm _Ibérica represent ®
®
a primary source of qualified information to Decision Makers in the field of surface finishing technologies. The magazine has a crosswise readership: OEMs, job coaters and manufacturers in different industrial fields who consider the finish a high added value production step; research institutes and university centres, style labs, architectural studios and main contractors which are the ultimate trend setters for colours, materials, and finishes.
Read ipcm _LatinoAmérica and ipcm _Ibérica on www.myipcm.com ®
®
Target audience ipcm _LatinoAmérica and ipcm _Ibérica readers ®
®
and subscribers are mostly R&D Managers, Plant and Production Managers, Quality Managers, Sales Manager and Purchasing Managers from all relevant areas to surface finishing technologies.
Database: Our Know-How
Geographical Breakdown
Readership
(annual average of the print edition)
The largest International database for the specialist world of Surface Finishing & Paint Technologies. Our constantly updated and growing database currently has over 50k global contacts thanks to a dedicated maintenance team and the constant presence of ipcm at all major sector trade shows worldwide. Our extremely actual and high quality database is available to our customers for promotional activities such as editorials, press releases and e-marketing. ®
Volume analysis
Total Aluminium (façade, profiles, frames, coil, panels, roofing, etc.)
30 %
Automotive, Transportation, ACE, Off Road
28 %
Metal and MDF Furniture (contract, garden, office, urban sport design, house)
18 %
Job coaters
9%
Metal working, carpentry, foundry
8%
Household appliances / HVAC / Electronics
4%
Architects&designers
2%
Others
1%
Total volume Editorial Advertising 02
2016
4 issues
400.00 pp.
100.0 %
312.5 pp.
78.2 %
87.5 pp.
21.8 %
Share of distributed circulation
Brasil
35 %
Mexico
45 %
Argentina, Colombia, Venezuela, Chile, Perù
20 %
ipcm_Ibérica:
Total ipcm_Ibérica and ipcm_LatinoAmérica
ipcm_LatinoAmérica
Share of distributed circulation
Spain
70 %
Portugal
30 %
Circulation: ipcm_Ibérica: 3,000 copies Yearly circulation: 12,000 copies
100 % ipcm_LatinoAmérica: 4,000 copies (digital) Yearly circulation: 16,000 copies Total circulation (annual average): 28,000 copies
Ibérica
editorial calendar 2018
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ISSUE
TOPICS
EVENTS
ipcm_Ibérica n. 9
Focus on innovations in paint&coating technologies, surface treatments & finishing
CoaTech*-FabTech Mexico (Mexico City, May 2-4, 2018)
ipcm_Ibérica n. 10
Focus on Automotive, Commercial Vehicles & Transportation
BIEMH* 2018 (Bilbao, Spain, May 28 – June 01, 2018)
ipcm_Ibérica n. 11
Focus on Aluminium
Feitintas / Ebrats / Fesqua* (Sao Paolo, Brazil, September 12-15, 2018)
Colour trends / pretreatment / cleaning / vibrofinishing
Fastener Fair Mexico (Guadalajara, Mexico, June 20-21, 2018)
ipcm_LA n. 21 (print edition) February 2018
Surface preparation / Surface Engineering / Cleaning Powder coatings / liquid paints / coil coating / New finishes and technologies / zinc lamellar coatings
* Also distributed at PaintExpo 2018* (Karlsruhe, Germany, April 17-20 2018)
ipcm_LA n. 22 (E-Magazine) May 2018
Painting lines & finishing installations / filtration / water treatment / automation Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables
Waterborne coatings / UV curing painting systems / zinc lamellar coatings
ipcm_LA n. 23 (print edition) August 2018
Aluminium pretreatment technologies / Nanotechnologies / Special effects finishes / Coil coating / Smart coatings / Anodic oxidation / Sublimation IR-UV curing / Paint stripping
Innovations in paint shops, automation and application equipment / Shot-peening
Finishes and effects for metal architecture and industrial design
In Mould Coating (powder and liquid)
Inorganic coating Anodization Zinc lamellar technologies
Anodic oxidation - PVD Coatings / plasma technology
VETECO* 2018 (Madrid, Spain, November, 13-16, 2018) * Also distributed at Aluminium 2018* (Düsseldorf, Germany, October 9-11, 2018)
Colour and quality control Weathering
PVD Coatings / plasma technology
Water & air treatment Quality control & weathering
Case-histories
Quality control
Case-histories Review of events&exhibitions
Standard & Legislation Review of events&exhibitions
Case-histories Review of events&exhibitions The present editorial calendar offers a general indication for your advanced planning.
For further information please write to info@ipcm.it ISSUE
TOPICS
EVENTS
ipcm_Ibérica n. 12
Focus on Painting & Coating technologies Surface preparation / Surface Engineering / Cleaning
EMAF* 2018 – FIMAP FERRALIA 2018 (Porto, Portugal, November 21-24, 2018)
ipcm_LA n. 24 (E-Magazine) November 2018
Powder coatings / liquid paints / coil coating / zinc lamellar coatings Painting lines & finishing installations/filtration/water treatment Advanced pretreatment technologies / Mixing&Application equipment / Accessories & Consumables PVD Coatings / plasma technology Quality control Case-histories Review of events&exhibitions
*IPCM is media partner with own booth or press corner 03
Ibérica
advertising rates 2018: value for money
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
(valid up to 31/12/2018) 1st Coverpage (Front Cover)*
1 time
2 times
3 times
4 times
€ 4,000.00
€ 3,700.00
€ 3,500.00
€ 3,300.00
2nd Coverpage (Inside Front Cover)*
€ 2,500.00
€ 2,300.00
€ 2,200.00
€ 2,100.00
First Right Hand (Page 3)*
€ 2,500.00
€ 2,300.00
€ 2,200.00
€ 2,100.00
Page opposite to the Editor’s letter*
€ 2,500.00
€ 2,300.00
€ 2,200.00
€ 2,100.00
Page opposite to the Contents*
€ 2,500.00
€ 2,300.00
€ 2,200.00
€ 2,100.00
3rd Coverpage (Inside Back Cover)*
€ 2,500.00
€ 2,300.00
€ 2,200.00
€ 2,100.00
4th Coverpage (Back Cover)*
€ 3,500.00
€ 3,300.00
€ 3,200.00
€ 3,000.00
Internal Full page
€ 2,100.00
€ 1,950.00
€ 1,850.00
€ 1,750.00
1/2 page
€ 1,250.00
€ 1,150.00
€ 1,050.00
€ 1,000.00
1/4 page
€ 750.00
€ 680.00
€ 650.00
€ 600.00
Double page
€ 3,500.00
€ 3,300.00
€ 3,100.00
€ 2,900.00
Double half page (only vertical)
€ 2,400.00
€ 2,200.00
€ 2,050.00
€ 1,900.00
Double 1/4 of page (vertical or horizontal)
€ 1,450.00
€ 1,350.00
€ 1,200.00
€ 1,100.00
* if available
TECHNICAL INFORMATION & ADVERTISING SPECIFICATIONS
Ipcm_Ibérica (print+digital): 4 issues EMEA: 50.00 € (postage included) Rest of the World: 200.00 € (fast airmail shipping included) Ipcm_Ibérica (digital only): 4 issues € 35,00 Ipcm_LatinoAmérica (digital only): 4 issues € 35,00 To subscribe, please visit www.myipcm.com (click on “magazines” in the main menu, then on “subscriptions” and fill in the form) Payments can be made online with PayPal or by bank transfer to the following account: EosMktg&Communication Srl IBAN IT97F0844033270000000084801 SWIFT CRCBIT22
For more information please contact sales@ipcm.it
04
SUBSCRIPTION RATES 2018
Frequency of publication: Published quarterly: 4 issues per year
• Trim Size: 230x280 mm;
Year of publication: Ipcm_Ibérica: 3rd Volume 2018 Ipcm_LatinoAmérica: 6th Volume 2018
• Bleed Size: 240 x 290 mm;
Size of journal: 230 mm width x 280 mm height Website: www.myipcm.com Publishing House: Eos Mktg&Communication Srl, Via Mascagni, 8 20811- Cesano Maderno (MB), Italy tel. +39 0362 503215 fax +39 0362 1794768 www.eosmarketing.it info@eosmarketing.it
• The bleed size includes 8 mm leeway on each side. • Please include crop marks in the graphic file • Elements that must not be cut off must be placed far enough away from the edge (minimum 4 mm)
• Preferred method: • 300 dpi Adobe PDFs, all photos/fonts embedded, CMYK for 4C or 2C. • Photoshop or Illustrator files-300 dpi min. TIFs orJPGs, photos/fonts/color as above.
No word processor program files accepted. For more information: info@ipcm.it
Ibérica
advertising formats and deadlines
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
Advertisers and their agencies assume liability for the contents of all advertisements, and the publisher reserves the right to reject advertising considered unsuitable or unrelated to the field. Advertising that resembles editorial material will be labeled “advertisement” in small print. Advertisers are rate protected for the duration of their contract.
DEADLINES
Revista de pintura y acabado industrial Revista de pintura e acabamento industrial
width x height 1st Coverpage (Front Cover)
230x280 mm + 8 mm leeway per side
2nd Coverpage (Inside Front Cover)
230x280 mm + 8 mm leeway per side
First Right Hand (Page 3)*
230x280 mm + 8 mm leeway per side
Page opposite to the Editor’s letter
230x280 mm + 8 mm leeway per side
Page opposite to the Contents
230x280 mm + 8 mm leeway per side
3rd Coverpage (Inside Back Cover)
230x280 mm + 8 mm leeway per side
4th Coverpage (Back Cover)
230x280 mm + 8 mm leeway per side
Full page
230x280 mm + 8 mm leeway per side
1/2 page
230x140 mm / 115x280 mm
1/4 page
+ 8 mm leeway per side 230x70 mm / 57,5x280 mm + 8 mm leeway per side
Double page
460x280 mm
Double quarter page
230x70 (left+right) or 57,5x280mm (left + right)
(only vertical)
+ 8 mm leeway per side
23/02/2018
11/05/2018
25/05/2018
11-23/2018 - August
20/07/2018
03/08/2018
31/08/2018
12-24/2018 - November 19/10/2018
09/11/2018
23/11/2018
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
8 mm minimum distance to bleed
end size
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference
5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size including cropping area/bleed difference
area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Trim size: 115 mm wide x 280 mm high
5 mm cropping area/bleed difference
end size
1/2 page vertical
4 mm minimum distance to bleed
Trim size: 230 mm wide x 140 mm high
4 mm minimum distance to bleed
end size including cropping area/bleed difference
area for text and graphics
1/2 page horizontal
area for text and graphics
Trim size: 230 mm wide x 280 mm high
5 mm cropping area/bleed difference
Single page
end size
8 mm minimum distance to bleed
Trim size: 57,5 mm wide x 280 mm high
end size including cropping area/bleed difference
09/02/2018
20/04/2018
Double 1/4 page vertical
5 mm cropping area/bleed difference
19/01/2018
10-22/2018 - May
end size
8 mm minimum distance to bleed
Trim size: 460 mm wide x 70 mm high
area for text and graphics
8 mm minimum distance to bleed
Double 1/4 page horizontal
8 mm minimum distance to bleed
4 mm minimum distance to bleed
09-21/2018 - February
®
115x280 mm (left + right)
Trim size: 115 mm wide x 280 mm high
4 mm minimum distance to bleed
end size
Date of publication
®
Double half page (only vertical)
Double half page (vertical only)
Double page
end size including cropping area/bleed difference
area for text and graphics
Trim size: 460 mm wide x 280 mm high
end size
Trim size: 57,5 mm wide x 280 mm high
Trim size: 230 mm wide x 280 mm high Trim size: 230 mm wide x 70 mm high
54,5 mm
1/4 page vertical
Cover 1/4 page horizontal
10 mm
5 mm cropping area/bleed difference
Printing material
+ 8 mm leeway per side
Single and multipage inserts accepted on request.
Ibérica
Editorials
Book online your advertising on ipcm _LatinoAmérica and ipcm _Ibérica Go to www.myipcm.com
+ 8 mm leeway per side
INSERT
Issue and period
8 mm minimum distance to bleed
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
end size area for text and graphics 4 mm minimum distance to bleed 5 mm cropping area/bleed difference end size including cropping area/bleed difference
Complete solutions for your marketing and communication MAGAZINES
Ibérica
CONTACTS
INDUSTRIAL CLEANING TECHNOLOGIES
EVENTS
TRADE FAIRS
SERVICES
• workshops • training courses • technical advice and in-house training • open-houses • conferences • business meetings • presentations • inaugurations • net-working and B2B events of various kind, outside traditional circuits for business meeting.
• • • • •
• press-office (writing and diffusion of press releases and newsletters, PR, relations with international and national press, survey, realization of monographies, organization of events) • graphic design.
stand booking setting up services travel organization logistic support and support at the booth • fund retrieval.
Founder Partner Editor-in-Chief
Founder Partner Editor and sales director
Founder Partner Editorial office, PR, Events, training, administration
Alessia Venturi
Francesco Stucchi
Paola Giraldo
venturi@ipcm.it Mobile: +39 347 7188257
stucchi@ipcm.it mobile: +39 347 2305437
giraldo@ipcm.it mobile: +39 347 5307304
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France
Editorial Office, marketing and events assistant
Secretary, administration and editorial assistant
Nicole Kraus
Monica Fumagalli
Matteo Sotti
kraus@ipcm.it Fon: +49 (0) 6135 7035404 Fax: +49 (0) 6135 7035409
fumagalli@ipcm.it Tel. +39 0362 503215
sotti@ipcm.it Tel. +39 0326 503215
Join MyIpcm Community on
EOS is the official agency for Italy, Spain & Portugal of
eos Mktg&Communication srl Via Mascagni, 8 - 20811 Cesano Maderno (Mb) Italy - P.IVA/CF 06695850963 - REA MB-1863762 www.eosmarketing.it - info@eosmarketing.it - tel. +39 0362 503215 - fax +39 0362 1794768
Karlsruhe, Germany, Karlsruhe, Germany.