website media guide
www.myipcm.com
CONNECT TO www.myipcm.com! surface treatment sector website to meet your investment needs for the promotion of your
advertising
updates coating
innovations
strategy
news
information like
share
surface technologies
research
target
network
support
visibility
database of technical knowledge
painting
community
social
follow interaction
connection
www.myipcm.com is the ideal coating and
marketing
brand, products, innovations or events. The news section of www.myipcm.com is updated constantly and accessed by thousands of users daily. The online availability of all our magazines published since 2010 and the indexation of their content coupled with a rich directory of suppliers of products, technologies, accessories and surface treatment services all easily accessed via our powerful internal search engine ipcmPEDIA make our website an authoritative and exhaustive source of
join myIpcm coatings community on Linkedin and connect to its 2,500 professional members*
information for all sector users and operators. Together with technical reports and case studies published in the international ipcm magazines, www.myipcm.com and its digital advertising options can maximise the visibility
* last update 15 October 2017 th
of your company within the global industry.
TRAFFIC DATA 2017 banner impressions on myipcm.com STANDARD BANNER
LEADER BANNER
Average impressions
240,000 per month
Average clicks
400
Average impressions
900,000 per month
Average clicks
500
Average clicks
350
BANNER IN THE NEWSLETTERS
OPEN RATE
NEWSLETTERS
myIPCM
Sector Average
Difference
Monthly Visits (average)
45,000
n/a
-
Yearly visits
540,000
n/a
-
Average Pages per visit
23
10
13
Average Visit Duration
26 mins
8 mins
+18 mins
26%
47,5%
-21%
Bounce (users that exit immediately after accessing the homepage)
(average)
myIPCM News - MOnthlY newsletters
20%
OUT NOW NEWSLETTERS
30%
issuu (www.issuu.com the digital publishing platform of ipcm®’s magazines) Lifetime statistics (since 28.10.2013 to 15.10.2017) READS
48,835 (+80% since 2016)
IMPRESSIONS
507,230 (+58% since 2016)
READING DEVICES
82% desktop - 5% tablet - 13% mobile
issuu (www.issuu.com) Average time spent online* with ipcm® magazines in 2017 ipcm®_International Paint&Coating Magazine
12 min.
ipcm®_Ibérica
8 min.
ipcm®_LatinoAmérica
9 min.
ipcm®_Protective Coatings
11 min.
ipcm®_Industrial Cleaning Technologies
8 min.
*pdf of each magazine can be downloaded
home page - digital advertising skyscraper
leader banner
skyscraper
SKYSCRAPER
Format: JPEG, PNG, GIF Resolution: 160x600 pixel Maximum weight: 200 kB (Jpeg), 100 kB (png), 300 kB (gif) Maximum animation time: 10 seconds Positions: 2 (left and right) Duration: 1 month Price: 1,600.00 euro
Leader Banner
Format: JPEG, GIF, PNG Resolution: 490x125 pixel Maximum weight: 150 kB (Jpeg), 90 kB (png), 250 kB (gif) Maximum animation time: 10 seconds Positions: 1 Duration: 1 month Price: 1,600.00 euro
Advertorial in homepage
advertorials
Homepage Image resolution: 320x200 pixel Text Length: 500 to 800 words N. of images allowed: 1 to 3 (72 dpi) Positions: 2 Duration: 2 weeks Price: 2,500.00 euro
Standard Banner
Format: JPEG, GIF, PNG Resolution: 180x80 pixel Maximum weight: 50 kB (Jpeg), 40 kB (png), 100 kB (gif) Maximum animation time: 10 seconds Positions: 5 Duration: 1 month Price: 800.00 euro standard banners
IPCMpedia Directory & Search Engine the place where demand meets supply! Ipcmpedia is a large, constantly evolving pool of information in the field of paints and coatings, process technologies, events, market news, insights and analyses powered by a powerful search engine. Ipcmpedia is also a large directory of companies, products and information on the surface treatment industry: liquid and powder coatings, raw materials and chemical products, plants, application systems and equipment, sandblasting, shotblasting, industrial washing and cleaning, painting and paint stripping contracting services, and much more. Any company is eligible to be included in the directory choosing between two different subscription options. Every company can benefit from the opportunity to create and coordinate new businesses and new operational synergies: this is a professional network for anyone involved in the surface treatment sector.
5 languages available* photo gallery
*we provide English and Italian. other languages should be provided by the customer itself
PROFILE
video gallery
brochure
average hits: 9563/month average clicks: 888/month
standard profile: company info + company description (max. 150 words) + category index + up to 10 keywords + logo (JPEG or PNG - 120x120 px) – 400.00 euro/year
top profile: same as standard profile with up to 20 keywords
+ company profile (max 700 words) + brochure gallery ( up to 6 pdfs, each with title and subtitle) + photo gallery (up to 12 pictures, 800x600 px, 72 dpi with title and caption) + video gallery (up to 3 videos already uploaded on YouTube) - 800.00 euro/year
myIPCM news - monthly newsletterS Released on the last day of each month, MyIpcm news monthly newsletter reports the most important news published on www.myipcm.com during the last month. It gives fast access to the latest and greatest of the surface finishing world.
ADVERTORIAL TOP BANNERs
Subscribers (to 15th October 2017) are: 3,978.00 ± 5%. Editions: Find out here the advertising options in MyIpcm news! Online order and PayPal payment available
advertorial top
Format: Jpeg, PNG Resolution: 328x204 pixel Maximum weight: 200 kB Price: 600.00 euro
banner
Format: Jpeg, PNG Resolution: 200x100 pixel Maximum weight: 50 kB Price: 250.00 euro
advertorial large Format: Jpeg, PNG Resolution: 716x286 pixel Maximum weight: 300 kB Price: 600.00 euro
ADVERTORIAL LARGE
“out now” newsletterS Every magazine of the ipcm® world has a digital version: we release each edition with its own dedicated newsletter, which reaches up to 9,000 professionals of the industry* and which has more than 80,000 notifications via coating sector dedicated Linkedin Groups. It is the perfect digital means to promote you brand within the global market. Editions: Find out here the advertising options in the Out Now Newsletter! Online order and PayPal payment available For the date of release, please refer to the media kit of each magazine (see: publication date in the “deadlines table”)
banner
Format: Jpeg, PNG Resolution: 180x80 pixel Maximum weight: 50 kB Price: 500.00 euro
*the exact number differs depending on which magazine is involved
BANNERs
CONTACTS
JOIN
myIPCM COMMUNITY ON
Founder Partner Editor-in-Chief
Founder Partner Editor and sales director
ALESSIA VENTURI
FRANCESCO STUCCHI
Founder Partner Editorial office, PR, events, training, administration
venturi@ipcm.it mobile: +39 347 7188257
stucchi@ipcm.it mobile: +39 347 2305437
giraldo@ipcm.it mobile: +39 347 5307304
Media sales and editorial office for Germany, Austria, Switzerland, Benelux, Danemark, France
Editorial Office, marketing and events assistant
Secretary, administration and editorial assistant
MONICA FUMAGALLI
MATTEO SOTTI
fumagalli@ipcm.it Tel. +39 0362 503215
sotti@ipcm.it Tel. +39 0326 503215
NICOLE KRAUS kraus@ipcm.it Fon: +49 (0) 6135 7035404 Fax: +49 (0) 6135 7035409
PAOLA GIRALDO
eos mktg&communication srl | via mascagni, 8 | 20811 cesano maderno (mb) | italy | www.eosmarketing.it | info@eosmarketing.it | tel. +39 0362 503215 | fax +39 0362 1794768
eos eos
MKTG & COMMUNICATION MKTG & COMMUNICATION