Defence Life Magazine - Media Kit

MEDIA KIT 2016

e f i L e c n e f e D er 2015

d Octob Publishe

Annual Lifestyle Guide for Australian Defence Families

S R E E R A C ON I T A C O L E NR O I T A C U D E LIFESTYLE The magazine for Defence Families

• Published annually • FREE full colour publication • Circulation 15,000 • Readership 30,000 • Published online FREE

defencelife.com.au

DefenceLife We provide important info for Defence families

Detailed content enables informed decision making Defence families on the move

Moving to a new posting and new locality Defence Families Australia Defence Community Organisation Employment assistance for partners Support for Defence families Dealing with deployments Health & Child Care

Educating children & Childcare services

DefenceLife contains up-to-date information on the issues that confront Defence personnel and families, including moving home and family from one posting to another, coping with different education systems, relocating children into school or childcare, dealing with deployments, and partners having to find new employment in a new location.

Making the best of career choices in the Services, and dealing with the eventual transition to civilian life are also important aspects of DefenceLife content. DefenceLife provides advice on many aspects of career development while in the Services and when they transition to a new life.

Our readers love DefenceLife Readers of this full-colour magazine have an average salary of $70,000 pa, and an average family income exceeding $120,000 - and are within the top 50 per cent of income earners nationally. This represents a unique and lucrative market sector.

‘

On being posted to Toowoomba we received a copy of DefenceLife. This publication was amazing. The resources and information provided on Defence postings, the education information as well as ‘Life in Defence’ were great reading. We read it, and re-read it.

’

Nathan & Natalie

Distribution is Australia-wide and the magazine can be read online Now in its 18th year, DefenceLife offers an advertising pathway to Defence personnel and families through direct distribution and online as they move into a new locality.

DefenceLife is distributed nationally to Defence personnel and families on military bases across Australia, and directly to members and families on arrival at their new posting through Housing Management Centres and offices of the Defence Community Organisation.

A major advantage to advertisers is that DefenceLife is also online at defencelife.com.au with a full colour pageturning presentation of the whole magazine - and it lasts for the whole year.

To enable increased exposure of your advertising message the online edition has direct links from advertisements in the magazine to advertiser websites.

Education and Defence families Helping children adjust to a new school State by State Education guide Childcare services state-by-state

Adapting to lifestyle changes

Lifestyle choices across the ADF Helping families settle into a new locality State by State events guide, what’s on and what’s hot

It’s also about career options Defence personnel and their families need to manage their careers while in the Defence Forces and plan for the time when they leave to take up a new life and employment in the civilian sector.

DefenceLife provides information and advice on how to manage two careers: the present one within the ADF, and a new career in ‘civvy street’. Effective management enables success during a military career leading to a smooth transition to civilian life.

Career progression and options

Education & Training opportunities to enhance careers Achieving civilian equivalents in Defence training Options to switch careers while in the Defence Force

Adapting to life after the Defence Forces

Effective transition preparation for ‘civvy street’ Getting the right job and having employment options Planning for a new career in a new organisation

‘

DefenceLife is a great magazine, it provides a lot of advice on making the most of my Army career while keeping the future in mind ... and then there’s all the information on relocating on posting, and family matters, that are just as important.

’

Graham, Australian Army soldier

Booking Form Advert Details

Advert Sizes (depth x width)

Date and Deadlines Published October 2015

Book

Copy

30/09/15

15/10/15

Placement Costs Size

HALF V (mm) 277d x 93w

FULL PAGE A4 (mm) image area 277d x 190w trim area 297d x 210w bleed area 303d x 216w

Cost

Back Cover

$4200

Inside Covers (front or back)

$3400

Full Page

$3100

Half Page Horizontal

$1850

Half Page Vertical

$1850

Third Page

$1250

Quarter Page

$995

Quarter Page Strip

$995

Eighth Page Horizontal

$550

Eighth Page Vertical

$550

Loading for preferred page

QUARTER V (mm) 135d x 93w

EIGHTH V (mm) 100d x 60w

HALF H (mm) 135d x 190w

THIRD (mm) 90d x 190w

EIGHTHH (mm) 65d x 93w

QUARTER STRIP (mm) 65d x 190w

Colour: 4 colour process CMYK Artwork: Advertising material supplied by client on CD is to be accompanied by a colour proof. Press-quality PDF files: PDF files may be electronically transmitted via info@strikepublications. com.au or ftp upload to ftp.defencenews.com.au. Compatability: Acrobat 4-6 •All fonts embedded •All colour images/background tints CMYK. Emailed copy must be supplied as follows: • Text should be contained within the email • Images to be attached as JPG files at 300dpi, resolution 100% at placement size (N.B. Most digital cameras are 72dpi) • We cannot accept images of graphics supplied as MS Publisher or PowerPoint files. If there are any other requests regarding material specifications, please call (07) 3282 9019 or email info@ strikepublications.com.au.

(A) Cost per insertion (B) Loading = 10% for specific page Nett cost per insertion (A+B) *All ads are full colour, prices exclude GST.

Fast Facts • • • •

• • • •

Full colour, full gloss magazine Published annually - 12 months exposure for your advertising Resource Handbook for Defence personnel and families Content includes Lifestyle, postings and transition, Family support services, State by State education guide, What’s on and what’s hot in your new locality Marketing to Defence personnel and families some of Australia’s top income earners Online presence - your adverts linked to your website Circulation 15,000 - Readership 30,000 Distributed to ADF families through Housing Management Centres and nationally to military bases across Australia

Booking Confirmation Company Name: ABN:

Phone:

Fax:

Email:

Address:

Postcode:

Billing Address:

Postcode:

Booking authorised by: Position in company: Signature:

Date:

For more information please contact:

Suzette Armstrong Client Support Manager

Strike Publications, PO Box 124, Ipswich Qld 4305 P: 07 3282 9019 F: 07 3812 3233 E: Suzette@strikepublications.com.au

DefenceLife