IRCE Conference Preview by IRCE

220 SPEAKERS | 130 CONFERENCE SESSIONS | 600+ EXHIBITS | 10,000+ ATTENDEES

FEATURING:

2 0 1 5 CONFERENCE PREVIEW

TARGET CORP.

Jason Goldberger President, Target.com and Mobile

Alexis Ohanian Co-Founder, Executive Chairman

1-800-FLOWERS.COM

FORRESTER RESEARCH

Christopher McCann President

James McQuivey Vice President and Principal Analyst

DIAMOND SPONSORS:

MCCORMICK PLACE WEST | CHICAGO, IL

10+ YEARS ROI REVOLUTION

速

Paid Search Marketing Experts: Ecommerce focused. Results driven.

OFFICIAL PUBLICATION AND MEDIA SPONSOR:

IRCE 2015

INSIDE The Top Benefits of Attending IRCE 2015….….….….….….… 4 New at IRCE ….….….….….….….….….….….….….….….….….….6 Daily Agendas-At-A-Glance ….….….….….….….….….….….….….… 9 Agendas: Pre-Show, Main Days and Post-Show….….….…15 IRCE 2015 Networking: The Event of the Year ….….… 40 Exhibit Hall + Exhibitor Overview ….….….….….….….….….….…41 Alphabetical List of 2015 Exhibitors ….….….….….….… 42

KEEPING AHEAD O F T H E C O N S TA N T R E V O L U T I O N AT IRCE 2015

Hotel + Travel Information ….….….….….….….….….….….….….… 44 Registration + Pricing ….….….….….….….….….….….….….….….….46 “Thank You” to Our Sponsors ….….….….….….…. Back Cover

2 0 1 5 CONFERENCE OVERVIEW IRCE 2015 returns for the 11th year as the flagship event of the e-commerce industry at Chicago’s McCormick Place West, which will host an anticipated 10,000 attendees this June 2-5. Online and bricks and mortar retailers, product manufacturers, marketers, distributors and consumer service professionals from around the world attend IRCE to hear from 200+ trailblazing expert speakers and to explore 600+ solution providers in the exhibit hall. If you do business online, IRCE has the education and the technology to help you grow! There are more ways than ever to reach consumers – including email, social media and more – and ensuring consumers are engaged is only the beginning. At IRCE, you’ll dive deep into the key topics that impact and improve your business. In

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addition to two full conference days June 3 & 4, IRCE offers focused day-long workshops on June 2 & 5. Expert speakers will address topics such as: • Using social media to further express your brand and create brand ambassadors • Strategies for e-commerce success within B2B relationships • Creating video marketing strategies and engaging mobile sites to connect with consumers • Keeping up with the constant change in search marketing • Strategies for success in the changing B2B relationship • How to compete in a global marketplace and what you need to do to be competitive

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CONFERENCE PREVIEW

TUESDAY, JUNE 2: PRE-SHOW WORKSHOPS

B2B WORKSHOP: NEW FOR 2015! IRCE is offering a new workshop on the 2015 agenda. The B2B Workshop will focus on e-commerce success strategies in the ever-changing B2B world, as the Internet continues to transform businesses, relationships and expectations. This workshop will provide an overview of the changes and provide companies that primarily sell to other companies strategies for adapting to the new B2B e-commerce reality. IRCE is offering a one-day pass that provides you direct access to the B2B workshop.

AN EXCEPTIONAL ROSTER OF SPEAKERS IRCE will host an incredible group of knowledgeable speakers in June. The IRCE agenda, crafted with the editorial experts at Internet Retailer, has been designed around industry challenges and new trends. Speakers are carefully selected to deliver the leading strategies in the e-commerce industry. With over 200+ speakers set to gather in Chicago, every sector of the e-commerce industry is represented on the IRCE agenda.

THE LARGEST COLLECTION OF E-COMMERCE SOLUTIONS CONVENE AT IRCE IRCE attendees build on what they learn in conference sessions by visiting the Exhibit Hall, filled with exhibitors covering every type of e-commerce solution. The Exhibit Hall at IRCE 2015 offers the best place for e-commerce professionals to find the solutions they need for their business this year. You will have the opportunity to see firsthand the new technologies that are helping shape the retail scene. The Exhibit Hall will boast more than 600 companies, making it the largest display of services and technology available in one place. Find more information about the exhibit hall on page 41.

IRCE—IT’S ABOUT COMMUNITY AND CAMARADERIE Create new connections and reconnect with old friends and clients. Join in the community. Win a new car. For four days, attendees of IRCE are able to create powerful connections that last well beyond the duration of the show and have a lasting positive impact. With the Exhibit Hall serving as the epicenter of several fun networking events, IRCE is the premier networking event of the year for professionals in online retailing. Plus, don’t miss our 2015 IRCE After-Dark Guide—your insider look at what happens each evening. See more about the events offered on page 40.

8:45 a.m.–4:30 p.m. Features 3 Concurrent Day-Long Workshops 1 Amazon and Me Workshop 2 Technology Workshop 3 B2B Workshop Exhibit Hall Hours: 4:00–6:30 p.m.

WEDNESDAY, JUNE 3: MAIN DAY 1 General Sessions: 8:15–9:30 a.m. KEYNOTE SPEAKER: Jason Goldberger, Target Corp. President, Target.com and Mobile SPECIAL GUEST SPEAKER: Alexis Ohanian, reddit Co-Founder, Executive Chairman Plus: 5 Breakout Tracks A Strategies for Top Executives D Small Retailers B Retail Chains E E-Marketing C Global E-Retailing Exhibit Hall Hours: 9:00 a.m.–6:30 p.m.

THURSDAY, JUNE 4: MAIN DAY 2 General Sessions: 8:15–9:30 a.m. KEYNOTE SPEAKER: Christopher McCann, 1-800-Flowers.com President FEATURED SPEAKER: James McQuivey, Forrester Research Vice President, Principal Analyst Plus: 5 Breakout Tracks F Fulfillment, Customer Service & Operations G Social Commerce & Marketing

H Technology I Video J Design and

Merchandising

Exhibit Hall Hours: 9:00 a.m.–4:00 p.m.

FRIDAY, JUNE 5: POST-SHOW WORKSHOPS 8:30 a.m.–4:30 p.m. Features 3 Concurrent Day-Long Workshops 4 Mobile Commerce Workshop 5 Search Marketing Workshop 6 Social Workshop Exhibit Hall Hours: closed

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IRCE 2015

BENEFITS OF

ATTENDING

1 2

UNRIVALED CONFERENCE CONTENT The IRCE agenda boasts 130 separate sessions, with six day-long workshops on the opening and closing days and 10 separate conference tracks on the two main conference days. With so many diverse options, there is something for everyone. IRCE is the only conference offering a curated agenda hand-selected by editors from Internet Retailer magazine.

IRCE IS HIGHLY RATED AND HAS UNRIVALED CREDIBILITY IN THE E-COMMERCE INDUSTRY Because of IRCE’s history of providing expert, current and unbiased competitive information on all e-commerce topics, attendees receive valuable information that gives their businesses a competitive advantage. The attendee ratings from last year’s event were consistently high: 93% of IRCE 2014 attendees rated the conference overall as either Excellent, Very Good or Good.

CONFERENCE EXPERIENCE

OVERALL EXPERIENCE

EXHIBIT HALL EXPERIENCE

Excellent - 17% Very Good - 42% Good - 26% Fair - 10% Poor - 5%

Excellent - 21% Very Good - 51% Good - 21% Fair - 6% Poor - 1%

Excellent - 25% Very Good - 46% Good - 22% Fair - 6% Poor - 1%

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R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

The Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry, now in its 11th year. A gathering place of retail trailblazers across every industry segment, IRCE is THE event to network and learn from industry leaders of all sizes. Total attendance at IRCE 2015 in Chicago is projected to exceed 10,000, and attendees will come from about 40 countries and from all segments of the industry. • • • • •

IRCE’s renowned agenda continues to be developed by the editorial experts at Internet Retailer magazine 92% of attendees rate the conference as excellent or very good Our highly qualified audience represents companies of all sizes from every industry segment Our exhibit hall offers an unrivaled collection of vendors to provide solutions for your business As the largest event in the e-commerce industry, IRCE is THE networking event of the year

For all businesses looking for strategies to grow their online commerce revenue, there is no better conference than IRCE.

A CONFERENCE AND EXHIBIT HALL FOR RETAILERS OF ALL SIZES IRCE attracts retailers of all sizes – from small businesses with less than $10 million in annual revenues to those that boast more than $1 billion – that attend IRCE to learn what’s new in the industry and help grow their online business. Our agenda features multiple tracks, including one just for CEOs/Top Executives and one for Small Retailers, to help you design the conference experience that most benefits your business. Plus, our 600+ vendors in the Exhibit Hall supplement what attendees learn in the conference sessions, offering the latest in services and solutions.

BY REVENUE

BY TYPE

Over $1 Billion - 14% $500 Million to $1 Billion - 6% $100 Million to $500 Million - 12% $50 Million to $100 Million - 7% $10 Million to $50 Million - 22% $2 Million to $10 Million - 20% $500,000 to $2 Million - 11% $1 to $500,000 - 8%

Branded Manufacturer - 11% Cataloger - 5% Consumer Services - 4% Retail Chain - 14% Web Shopping Portal - 6% Web Only Merchant - 20% Wholesale Distributor - 6% Financial - 3% Other - 17% Vendor to Retail - 14%

THE NETWORKING EVENT OF THE INDUSTRY IRCE is your best opportunity of the year to meet industry peers with whom you normally might not cross paths. That’s because the e-commerce professionals attending IRCE are as diverse as the show’s conference agenda and roster of experts. IRCE not only attracts nearly 10,000 attendees; it creates many opportunities to meet, exchange views and experiences and to learn from one another. With cocktail events and lounges in the Exhibit Hall and a brand new IRCE After-Dark Party guide, this is the industry event to meet new peers.

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IRCE 2015

NEW AT IRCE

1 2 0:00 AM

VIRTUAL REALITY AT IRCE Visit the Exhibit Hall for an incredible demonstration of the future of virtual reality in retail. Get ready to be transported to the retail experience of the future. Don the Oculus Rift headset and step into an e-commerce experience like no other.

THE OFFICIAL IRCE APP The IRCE app allows you to navigate like a pro. Set up your personal agenda and send it to your calendar, search and save the vendors you need to visit, review sessions and speakers, but most importantly, make connections that will last long past IRCE. The IRCE app is a closed community, available only to attendees and exhibitors at IRCE 2015. Track down colleagues and find new connections in the show’s dashboard feed. And even better, each session has a dedicated feed, allowing you to hold discussions within your session. For an added dose of fun, check in and compete to uncover who is at the top of the leaderboard!

GLOBAL THEATER IN THE EXHIBIT HALL

Expanded from 2014, the Global Theater at IRCE features content from global partners eTailing India and eShow, as well as a special keynote presentation by Porter Erisman, former VP, Alibaba Group. In addition, international vendors surround the Global Theater, creating a global commerce community in the exhibit hall.

WEDNESDAY, JUNE 3 GLOBAL THEATER Morning Sessions – Presented by eTailing India 10:30-11:15 a.m. Demystifying the Opportunity and Overcoming Barriers for Entering the Fast Growing Indian eCommerce Market 11:15 a.m.-12:00 p.m.Tips & Tools for Global Brands and Retailers Entering the Indian eCommerce Market 12:00 p.m. Lunch Break Keynote E-Commerce Opportunities in Emerging Markets; Porter Erisman, former VP, Alibaba Group Afternoon Sessions – Presented by eShow 2:00–2:45 p.m. Latin America: the Rising E-Commerce Opportunity with 90 Million Online Buyers 3:00-3:45 p.m. All You Want to Know About E-Commerce in the Latin American Market

THURSDAY, JUNE 4 GLOBAL THEATER Morning Sessions – Presented by eTailing India 10:30-11:15 a.m. How U.S. Retailers can Achieve Better ROI with Services & Products from India 11:15 a.m.-12:00 p.m. Smart Fulfillment Strategies that Deliver on Shopper Expectations 12:00 p.m. Lunch Break Keynote TBA Afternoon Sessions – Presented by eShow 2:00–2:45 p.m. Ready for LATAM E-Commerce Launch? Marketing Strategies You Must Know 3:00-3:45 p.m. Cross-Border Trade Strategy For LATAM and Great Opportunities to Grow

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CONFERENCE PREVIEW

4 WELCOME

RECEPTION + COCKTAILS More fun … more prizes … the exhibit hall is where it all happens! Grab an exhibit hall guide to discover all the excitement. And turn new acquaintances into friends with fun competitions, games and super cool tech demos including Oculus Rift! When the action slows down at McCormick Place, consult the IRCE after-dark guide for more fun to be found as we introduce you to IRCE’s hometown - Chicago.

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2EVENTS 1PLACE IRCE 2015

2015

Win the Wheels

JUNE 4 | EXHIBIT HALL IRCE | 1:00PM

2015

IR Excellence Awards

JUNE 3 | 7 - 10 PM | HYATT McCORMICK INTERNET RETAILER Presents

Excellence IRCE 2015 affords attendees several opportunities to win raffle prizes, with none being more coveted than the brand new 2015 Mercedes-Benz from Internet Retailer’s “Win the Wheels” raffle! The booth tour and drawing take place in the IRCE 2015 Exhibit Hall on Thursday, June 4. The lucky winner will receive the keys to a brand new Mercedes-Benz. Internet Retailer Booth #1129

AWARDS

The 2015 Internet Retailer Excellence Awards at IRCE The inaugural 2015 Internet Retailer Excellence Awards recognize the achievements over the past year of the most innovative and successful online retailers, merchants and brands that set the standards for excellence in global e-commerce, inspiring their industry peers and delighting online shoppers. awards.internetretailer.com

Official Media Sponsor of IRCE

CONFERENCE PREVIEW

A G E N D A - AT- A - G L A N C E TUESDAY JUNE 2, 2015: PRE-SHOW WORKSHOPS TECHNOLOGY WORKSHOP Exploiting Technology, Overcoming Hurdles

AMAZON & ME WORKSHOP Seize the Perks; Sidestep the Pitfalls

B2B WORKSHOP Strategies for E-Commerce Success in the Changing B2B Relationship

7:00–8:30 a.m. Registration & Breakfast

7:00–8:45 a.m.

Registration & Breakfast

7:00–8:45 a.m.

8:30–8:45 a.m.

Welcome and Introduction

8:45–9:00 a.m.

Welcome and Introduction

8:45–9:15 a.m.

Examining Amazon: What All Retailers Need to Know to Compete Against or Cooperate with Amazon

9:00–10:00 a.m. Rethinking and Re-Engineering Your Tech Stack for Omnichannel Success

8:45–9:00 a.m. Welcome and Introduction: the Future Is Bright for B2B E-Commerce

9:15–10:00 a.m. Pricing Strategies on Amazon

10:00–10:15 a.m. Break (sponsored by MarketLive)

10:00–10:15 a.m. Break (sponsored by ROI Revolution)

10:15–11:15 a.m.

How to Ensure Replatforming & Integration Success

10:15–10:45 a.m. Merchandising for Amazon

11:15–11:45 a.m.

Choosing Tech-Savvy Design Partners and Systems Integrators

11:45 a.m.– 12:45 p.m.

Lunch (sponsored by MarketLive)

12:45–1:15 p.m.

Product & Content & Asset Management: Tricks and Tools

1:15–2:15 p.m.

Single View of the Customer: Advanced Analytics, Personalization, CRM

10:45–11:15 a.m. Advertising on Amazon 11:15 a.m.– 12:00 p.m.

The Intricate Details of Fulfillment

12:00–1:00 p.m. Lunch (sponsored by ROI Revolution) 1:00–1:30 p.m.

First Party Versus Third Party on Amazon

Protecting Your Seller Reputation 2:15–2:45 p.m. Break (sponsored by MarketLive) 2:15–2:45 p.m. Break (sponsored by ROI Revolution) 2:45–3:15 p.m. International E-Commerce: Must Haves and Nice-to-Haves for 2:45–3:15 p.m. What’s Next: Five Strategies to Global Selling Grow Your Existing Amazon Business 3:15–4:30 p.m. 4 Hot Topics: Innovation in Omnichannel 3:15–3:45 p.m. Advanced Tactics for Selling on Amazon

9:00–9:30 a.m.

Registration & Breakfast

Providing a B2B Online Shopping Experience as Good (and Personal) as Offline

9:30–10:30 a.m. Latest Trends in B2B E-Commerce Strategies and Tech Investment 10:30–10:45 a.m. Break (sponsored by NetSuite, Inc.) 10:45–11:15 a.m. What Makes B2B E-Commerce Unique? 11:15–11:45 a.m.

How to Plan and Meet the Most Important Performance Metrics

11:45 a.m.– 12:30 p.m.

Listen. B2B Customers Know What Your Site Needs

12:30–1:30 p.m.

Lunch (sponsored by NetSuite, Inc.)

1:30–2:15 p.m.

Making Sense of Product Data

2:15–2:45 p.m.

Using Social Media to Acquire, Engage and Retain B2B Customers

2:45–3:00 p.m.

Break (sponsored by NetSuite, Inc.)

3:00–3:30 p.m.

How Mobile Sites and Apps Can Increase Sales from B2B Buyers in the Field

1:30–2:15 p.m.

3:45–4:30 p.m. Ask Everything Session: Bring Your Burning Questions

3:30–4:00 p.m. B2B and B2C Logistics: Managing Warehouses and Shipping for B2B and Consumer Orders 4:00–4:30 p.m.

4:00–6:30 p.m.

Welcome Reception in the Exhibit Hall

How to Bring B2B Online Without Upsetting Valuable Sales Employees

G R E AT N E T W O R K I N G ! D O N ’ T M I S S O U T !

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O, I L | M CCO R M I C K P L AC E W E ST

IRCE 2015

A G E N D A - AT- A - G L A N C E WEDNESDAY JUNE 3, 2015: MAIN DAY 1 7:00–8:15 a.m. Registration and Breakfast 8:15–8:30 a.m. Welcome and Introduction

8:30–9:00 a.m. KEYNOTE SPEAKER: RETAIL REVOLUTION: HOW DIGITAL IS TRANSFORMING TARGET & FUELING THE FUTURE OF SHOPPING 9:00–9:30 a.m. SPECIAL GUEST SPEAKER: Alexis Ohanian, Co-Founder, Executive Chairman, reddit 9:30–10:30 a.m. Break in Exhibit Hall

TRACK A Success Strategies for Top E-Retail Executives 10:30–11:00 a.m. Organizing for Success, Inside and Out 11:00–11:45 a.m. Everything You Ever Wanted to Know About Everything Shoppers Want—This Year 11:45 a.m.– 1:30 p.m.

Lunch

1:30–2:00 p.m.

Bitcoin: What Is It? Is It Right for You?

2:00–2:30 p.m. The MAP Minefield: The Latest in the Debate on Minimum Advertised Pricing

TRACK B Retail Chains: Optimize Chain Assets to Compete Online 10:30–11:15 a.m. Taming Multi-Screen Mayhem: How to Prioritize, Interpret and Act on Shopper Insights

10:30–11:00 a.m. A Decision Tree for Going Global 11:00–11:45 a.m. So You Think You Know What Foreign Online Marketplaces are About? Think Again!

11:15–11:45 a.m.

Selling to the Connected Consumer by Leveraging Inventory Location Data

11:45 a.m.– 1:30 p.m.

Lunch

1:30–2:00 p.m.

Bad Data Be Gone: Single Version of the Truth is Attainable for Chains

2:00–2:30 p.m. Revive a Brand Using Social Content to Drive Commerce

2:30–3:15 p.m. Funding IT Innovation - How To Make Your Retail IT Budget Go Further

2:30–3:15 p.m.

Tap into the Online Pricing Psyche to Lift Margins

3:15–3:30 p.m.

Break in Exhibit Hall

TRACK C Global E-Retailing: Capture New Customers Beyond U.S. Shores

11:45 a.m.– 1:30 p.m.

Lunch

1:30–2:00 p.m.

Go South and Rise Above Logistical, Regulatory and Cultural Barriers in Latin America

2:00–2:30 p.m. Digging In: A Multifaceted Approach to Building a Brand Abroad 2:30–3:15 p.m.

Making a Global Play? There are Many Ways to Pay

3:15–3:30 p.m.

Break in Exhibit Hall

3:30–4:00 p.m. What Investors Are Looking for in Online Retailers

3:30–4:00 p.m. Delivering on the Buy Online/ Pick Up in Store Promise

3:30–4:00 p.m. Successful Fulfillment Adventures: Tales on Two Continents

4:00–4:45 p.m. What Are the Tech Pace-Setters Planning Next?

4:00–4:30 p.m. Same Day Delivery - Do Stores Have an Edge over Web-Only Merchants?

4:00–4:30 p.m. A Global Reset: How One Company Organizes for Cross Brand Collaboration

4:30–6:30 p.m.

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Cocktail Reception in the Exhibit Hall

G R E AT N E T W O R K I N G ! D O N ’ T M I S S O U T !

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

M A I N

D A Y

Jason Goldberger, President, Target.com, Mobile, Target Corp.

TRACK D Small Retailers: Big Results on Careful Investments

TRACK E E-Marketing: Bringing Shoppers Through the Door

10:30–11:00 a.m. How to Make Small Beautiful: Attracting and Retaining Talent

10:30–11:00 a.m. Hyperpersonalize Your Email Marketing

11:00–11:45 a.m. David vs. Goliath: Technology for Leveling the Playing Field for Small to Mid-Sized Retailers

11:00–11:45 a.m. The Art of Keyword Marketing: Lessons for Optimizing Product Listings

11:45 a.m.– 12:30 p.m.

How I Got into the Top 500

11:45 a.m.– 12:30 p.m.

12:30–2:15 p.m.

Lunch

12:30–2:15 p.m. Lunch

2:15–2:45 p.m.

Choosing Your Spots On—and Your Battles With—Amazon

2:15–2:45 p.m.

2:45–3:15 p.m.

Shipping Secrets of Successful Small Retailers: 5 Tactics Every Retailer Should Know

2:45–3:15 p.m. The Truth About Cross-Device Marketing

3:15–3:30 p.m.

Break in Exhibit Hall

3:15–3:30 p.m.

3:30–4:00 p.m. The Three Best Ideas I Ever Had

Why Second-Generation Affiliate Programs Are Producing Better Results

Bonding With Shoppers: How Mobile Is Mastering Promotions and Sales

Break in Exhibit Hall

3:30–4:00 p.m. Mobile Marketing Musts

4:00–4:45 p.m. Three Competing Investor Pitches 4:00–4:45 p.m. Top Metrics That Matter: Get Show How to Perfect Your Own Ready for Holiday 2015 with Key Data from Holiday 2014

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

IRCE 2015

A G E N D A - AT- A - G L A N C E THURSDAY JUNE 4, 2015: MAIN DAY 2 7:00–8:15 a.m.

Registration and Breakfast

8:15–8:45 a.m.

KEYNOTE SPEAKER: ALWAYS INNOVATING: HOW AN E-COMMERCE PILLAR STAYS ON TOP Christopher McCann, President,

8:45–9:15 a.m.

FEATURED ADDRESS: THE INTERNET OF THINGS MEANS A FUTURE CONSUMER TSUNAMI: GET READY TO RIDE THE WAVE

9:15–9:30 a.m.

HOW THE TOP 500 KEEP UP WITH A SHIFTING MARKET Mark Brohan, Director, Research, Internet Retailer

9:30–10:30 a.m.

Break in Exhibit Hall

TRACK F Fulfillment, Customer Service & Operations: Underlying Every Great Site Are Great Systems

TRACK G Social Commerce and Marketing: Make Your Social Play Pay

TRACK H Technology: Keeping Up with the Evolution

10:30–11:00 a.m. Weighty Matters: Saving on Shipping Now

10:30–11:15 a.m. Separating the Social Time Suckers from the Money Makers

10:30–11:00 a.m. The Grass Is Never Greener on the Other Side of a Technology Integration

11:00–11:45 a.m. Social Media for Customer Service: Measuring Performance for Maximum Value

11:15–11:45 a.m.

Dream Up Creative Campaigns on Vine Time

11:00–11:45 a.m. Big Data Success Step 1: Get The Technology Right

11:45 a.m.– 1:30 p.m.

Lunch / Sponsored Raffle Prizes and Win The Wheels Giveaway

11:45 a.m.– 1:30 p.m.

Lunch / Sponsored Raffle Prizes and Win The Wheels Giveaway

1:30–2:00 p.m.

Customer Service: Help for Customers + Feedback for Retailers = Benefits for Both

1:30–2:15 p.m. Unlocking the E-Commerce Power of Consumer-Generated Images

2:00–2:30 p.m. Strengthening Consumer Trust in 2:15–2:45 p.m. E-Commerce Security 2:30–3:15 p.m.

Growing Global: Navigating International Distribution

3:15–3:30 p.m.

Break in Exhibit Hall

3:30–4:00 p.m. Four Global Payments Trends and Best Practices You Can’t Afford to Miss 4:00–4:45 p.m. Graduating to Automated Fulfillment: Along the Growth Path, When—And At What Cost?

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Five Tips to Get People Talking About Your Brand

11:45 a.m.– 1:30 p.m.

Lunch / Sponsored Raffle Prizes and Win The Wheels Giveaway

1:30–2:00 p.m.

Keeping Up with the Big Spenders: How to Make the Latest Technology Affordable

2:00–2:30 p.m. Breaking Up Is Hard to Do—But It Doesn’t Have to Be

2:30–3:15 p.m. How to Court, Cajole and Catch a Brand Ambassador in Social 3:15–3:30 p.m. 3:15–3:30 p.m. Break in Exhibit Hall 3:30–4:00 p.m. 3:30–4:00 p.m. Don’t Choke on the Firehose: Making Sense of All That Data from Shoppers’ Social Profiles 2:45–3:15 p.m.

4:00–4:45 p.m. Why You Need a Plan for Instagram

The Oprah Effect: Preparing for Your 15 Minutes Break in Exhibit Hall Automation Nation: How Marketing Automation Can Increase Conversions and Grow Repeat Customers

4:00–4:45 p.m. Analytics: What’s Important— and What’s Not

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

M A I N

D A Y

1-800-Flowers.com James McQuivey, Vice President, Principal Analyst, Forrester Research

TRACK I Video in E-Retail: Harnessing the Technology That Makes E-Shopping Come Alive

TRACK J Design & Merchandising: Tactics to Complete the Sale—Now

10:30–11:00 a.m. The Consumer Side: What Do They Watch, How Much, When and Where?

10:30–11:00 a.m. How to Find Amazing Web Designers and Manage Them to Get What You Want

11:00–11:45 a.m. How to Make Your Video Program Better

11:00–11:45 a.m. Easy-to-Fix Obstacles That Are Hurting Your Conversion Rate

11:45 a.m.– 12:30 p.m.

The Creation: Step-by-Step from Idea to Posting to a Site

What Are Consumers Telling You?

12:30–2:15 p.m. Lunch / Sponsored Raffle Prizes 12:30–2:15 p.m. Lunch / Sponsored Raffle Prizes and Win The Wheels Giveaway and Win The Wheels Giveaway 2:15–2:45 p.m.

What to Measure and How to Interpret Results

2:15–2:45 p.m.

How to Mine Negative Reviews for Positive Results

2:45–3:15 p.m.

Video Testing: What Should You Test—Or, Rather, What Shouldn’t You Test?

2:45–3:15 p.m. When Consumers Can Comparison Shop Easily, How Do You Stay Ahead in the Price Competition?

3:15–3:30 p.m.

Break in Exhibit Hall

3:15–3:30 p.m.

Break in Exhibit Hall

3:30–4:00 p.m. Customer How-Tos: Practical Uses of Videos

3:30–4:00 p.m. Why Mobile Doesn’t Convert, and How to Fix It

4:00–4:45 p.m. Videos that Tell a Story

4:00–4:45 p.m. How to Make Crowdsourcing Work

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IRCE 2015

A G E N D A - AT- A - G L A N C E FRIDAY JUNE 5, 2015: POST-SHOW WORKSHOPS MOBILE COMMERCE WORKSHOP Harnessing The Revolutionary Power Of Mobile To Increase Sales 7:30–8:45 a.m.

Registration and Breakfast

8:45–9:00 a.m. Welcome and Market Overview 9:00–9:30 a.m. MOBILE KEYNOTE: Responsive Design Is Taking Over 9:30–10:00 a.m. How to Prepare for Apple iOS 9 (coming soon!)

SOCIAL WORKSHOP Let’s Get Reciprocal: Stoking the Dialogue

SEARCH MARKETING WORKSHOP Keeping Up With The Constant Change 7:30–8:45 a.m.

Registration and Breakfast

8:45–9:30 a.m. Offset Rising CPCs by Remarketing to Valuable Customers 9:30–10:15 a.m. Getting More Out of Google: Here’s the Latest

10:30–11:15 a.m. Don’t Squander Your Seasonality: Ride the Wave With Expert Paid Search Strategies

10:45–11:00 a.m. Break 11:00–11:45 a.m. Understanding the App Ecosystem: How to Market Apps and What to Measure 11:45 a.m.– 12:15 p.m.

How to Reap Huge Rewards with Apps

12:15–1:15 p.m.

Lunch

1:15–1:45 p.m.

TV Commerce Goes Mobile

1:45–2:30 p.m.

Want to Succeed in Mobile? Hire ‘Downtown’

2:30–3:00 p.m. Effective Mobile and Mobile/ Social Advertising 3:00–3:15 p.m.

Break

3:15–3:45 p.m.

Deep Linking: Mobile Commerce’s Little Secret

3:45–4:15 p.m.

Cool Tools: Retailer Meets Dating App and Mobile Conversion Soars

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11:15 a.m.– 12:00 p.m.

In A World of Google’s Panda, Penguin & Manual Penalties, SEO That Actually Works

Registration and Breakfast

8:30–9:15 a.m.

New Social Platform? Time for New Marketing Tactics

9:15–9:45 a.m.

Should Social Influence Your Site’s Design?

9:45–10:30 a.m. Making Sense of Shopping Focused Social Networks

10:15–10:30 a.m. Break 10:00–10:45 a.m. Who Today’s Mobile Shoppers Are, and How They’re Changing E-Retail

7:30–8:45 a.m.

10:30–10:45 a.m. Break 10:45–11:30 a.m. How Shoppers’ Social Cues Drive Personalization 11:30 a.m.– 12:15 p.m.

How to Choose the Right Social Media Partners

12:00–1:00 p.m. Lunch

12:15–1:15 p.m.

Lunch

1:00–1:45 p.m.

Google Shopping Campaigns, One Year Later: What Retailers Know Now

1:15–2:00 p.m.

Dos and Don’ts of Social Plugins

1:45–2:30 p.m.

Leveraging Search Intent in Social Campaigns

2:30–3:15 p.m.

SEO for Video: Making Sure the Search Engines—and Consumers—Find You

3:15–4:30 p.m.

Live SEO Reviews: Are You Following Best Practices?

2:00–2:45 p.m. Pinterest vs. Facebook: What’s the Best Source for Traffic? 2:45–3:00 p.m. Break 3:00–3:45 p.m. How UGC Powers ROI on Facebook Ads 3:45–4:30 p.m. Finding the Right Social Strategy for Your Niche Market

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

P R E - S H O W + M A I N D AY S + P O S T- S H O W 1

TUESDAY, JUNE 2

PRE-SHOW WORKSHOP

AMAZON & ME WORKSHOP

7:00 - 8:30 a.m. 1

REGISTRATION & BREAKFAST

1 WELCOME & INTRODUCTION Scot Wingo, Chief Executive Officer, CHANNELADVISOR CORP. The Amazon and Me Workshop chairman, Scot Wingo, will give an overview of Amazon and its third-party marketplace. This session will also establish goals for the day’s sessions and provide a framework that will help attendees navigate the workshop content.

ROBERT W. BAIRD AND CO. Amazon has built its success on innovations and investments in all areas of operation. This session will look closely at Amazon’s investments in the past year in technology, distribution and marketing and help online retailers understand how and where they should be investing today to avoid being left in Amazon’s dust.

9:15 - 10:00 a.m.

1 PRICING STRATEGIES ON AMAZON

Nathan Franco, President, Business Development, Co-Founder, LIMITED GOODS; James Thomson, Managing Director, MARKETPLACEACCELERATOR. COM Competitively pricing your products on Amazon can significantly impact your success. But such pricing is even tougher at Amazon than elsewhere on the Internet because all pricing information is right there on the Amazon Marketplace. This session will educate attendees on best practices for re-pricing your listing at a level where you can nab the sale and still make money.

10:00 - 10:15 a.m. 1

BREAK

Sponsored by NetSuite, Inc.

AMERIPRIDE SERVICES B2B has long had a sales model in which representatives call on businesses and develop personal long-term relationships with company contacts. They resolve customer problems, are on hand if they need new products and guide them through expansion plans that will lead to more sales. Bringing B2B online, often more cost effective for sellers and more expedient for buyers, automates—and disrupts—some of that sales process and relationships. This session will examine how to balance bringing more B2B sales online while leveraging the personal relationships sale managers cultivate with customers.

3 BREAK

3:00 - 3:30 p.m.

3 HOW MOBILE SITES & APPS CAN INCREASE SALES FROM B2B BUYERS IN THE FELD

Ian Heller, President, HD SUPPLY WHITE CAP B2B customers are not always in the office, at a desk, or anywhere near a desktop or laptop computer when they need materials and supplies. In many cases, they may be on a construction job site, or making the rounds of a hospital complex. So it can be crucial to provide customers via mobile devices virtually all of the buying tools, including workflow authorization, product specs and contract pricing, wherever they happen to be. Our speaker will explain how his company’s

4:00 - 6:30 p.m.

3 WELCOME RECEPTION IN THE EXHIBIT HALL

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POST-SHOW WORKSHOP

B2B e-commerce sellers must attract business customers with informative and engaging content about products, and make it quick and easy for customers to order products online. To do that, sellers must have a strong grasp of all of their product data—including new product specs and images from their suppliers, the product information they use in merchandising and marketing campaigns, and what they provide to online resellers— and inventory availability based on what’s in their own warehouses, in production and on order from suppliers. In addition, they need to integrate this information with the data in their customer-relationship management systems to match the right product data with customer interests, including each customer’s contract pricing, and product selections based on what designated buyers are authorized to purchase. Our speakers will discuss

Scott Spata, Vice President, Supply Chain, Direct Fulfiillment, THE HOME

MAIN DAY 2

Stephanie Pike, Vice President, Digital, Channel Sales, RICOH; Justin King, B2B E-Commerce Strategists, ORACLE

3 B2B & B2C LOGISTICS: MANAGING WAREHOUSES & SHIPPING FOR BOTH B2B BULK ORDERS & CONSUMER ORDERS

MAIN DAY 1

a site with input from customers and how a site can be designed to appeal to small and mid-sized resellers of a company’s products.

LIVEWORLD Companies are getting more involved in social media to find and connect with business customers. For instance, they can use sponsored Tweets and engage with relevant Tweets about a company’s industry or even its own products and services, and they can run LinkedIn ads targeting people with particular job titles. It’s all about building a brand among targeted industries, developing contacts and establishing relationships that can turn into sales. Some companies are also using their own web sites as forums to solicit ideas from customers. Our speakers will address how online crowdsourcing collects ideas from customers about how to improve service, and how companies are working with Twitter, LinkedIn and other social networks.

3:30 - 4:00 p.m.

PRE-SHOW WORKSHOP

2:15 - 2:45 p.m.

new mobile site and app help to process more customer orders.

IRCE 2015

MAIN DAY 1 M A I N 7:00 - 8:15 a.m.

REGISTRATION AND BREAKFAST

8:15 - 8:30 a.m.

WELCOME AND INTRODUCTION Kurt Peters, Executive Editor, INTERNET RETAILER; Craig Dooley, Senior Vice President, Group Show Director, IRCE | EMERALD EXPOSITIONS

8:30 - 9:00 a.m.

KEYNOTE ADDRESS: RETAIL REVOLUTION: HOW DIGITAL IS TRANSFORMING TARGET AND FUELING THE FUTURE OF SHOPPING Jason Goldberger, President, Target.com and Mobile, TARGET CORP. In just three years, Target has moved on from a challenging web site re-platform to become a leader TARGET CORP. in digital with online sales Jason Goldberger President, Target.com growth far and Mobile outpacing the overall industry growth rate. Target is focused on making mobile its “new front door,” and has two of the most downloaded retail apps: the flagship Target app and Cartwheel, Target’s digital coupon app. Jason Goldberger, President of Target.com and Mobile, will share lessons learned along the retailer’s digital transformation journey and where he sees e-commerce heading. With channel-less shopping and personalization becoming the new norm, Jason will discuss how Target is creating a future where digital increasingly distinguishes best-in-class customer experiences — for shoppers online and in stores.

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S T A G E 9:00 - 9:30 a.m.

SPECIAL GUEST: THE REDDIT STORY—HOW THE FRONT PAGE OF THE INTERNET MOBILIZES FOR POSITIVE CHANGE Alexis Ohanian, Co-Founder, Executive Chairman, REDDIT Now in its 10th year, reddit remains one of the most influential social news web sites and advocates of free REDDIT speech, thanks to Alexis Ohanian its devoted global Co-Founder, Executive Chairman community. The site is home to informed discourse on politics, entertainment and breaking news, as well as narrowly defined topics such as how a particular brand is regarded by consumers, making it a rich resource for understanding trends and shifting marketplace sentiment. The co-founder of reddit will trace the beginnings of what has become known as The Front Page of the Internet, how it’s evolved and influenced mainstream media and where it’s going next. Alexis Ohanian will explain reddit’s unrivaled ability to mobilize users as a group, to defeat Internet-unfriendly legislation, for example, and as individuals supporting one another through redditmade crowdfunding and the redditgifts exchange. You’ll come away with an appreciation for what it means when redditors love your brand (and the consequences when they don’t) and how to interact with the community in ways to benefit your company. Understanding the reddit culture offers great potential, and advertising ROI, when the rules of the forum are understood and respected.

9:30 - 10:30 a.m.

BREAK IN EXHIBIT HALL

WEDNESDAY, JUNE 3 MAIN DAY 1

Success Strategies for Top E-Retail Executives Top e-retail executives face a level of complexity that has never existed before. Just as the Internet changed CEOs’ jobs a decade ago, e-commerce’s ongoing evolution and the rapid introduction of new technologies, techniques and ways of doing business are creating new challenges every day. These sessions will guide top execs as they sort through some of the latest approaches to online retailing and help them decide which are right for their business.

10:30 - 11:00 a.m.

A ORGANIZING FOR SUCCESS, INSIDE AND OUT

Nathalie Belanger (pictured), Vice President, E-Commerce, REITMANS; Elana Anderson, Senior Vice President, Worldwide Marketing, DEMANDWARE Retailers today have to embrace an unprecedented rate of change in their strategies for attracting, retaining and communicating with customers. But to effectively respond to the ever-changing world of digital commerce, retailers need to be nimble. Achieving agility means adjusting both the organizational structure and your operations. Attendees to this session will hear the real-world story around successful organizational transformation and learn how to answer some of the hard questions such as: How should I organize my business to address both business and technical concerns? What is the best way to organize in a way that will drive innovation? How do I ensure the entire staff understands our organizing principle? How do I measure success? Our speakers are a retailer who

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

11:00 - 11:45 a.m.

A EVERYTHING YOU EVER WANTED TO KNOW ABOUT EVERYTHING SHOPPERS WANT— THIS YEAR

Gian Fulgoni, Executive Chairman, Co-Founder, COMSCORE; Bala Ganesh, Director, Retail Marketing, UPS

A WHAT INVESTORS ARE LOOKING FOR IN ONLINE RETAILERS

A THE MAP MINEFIELD: THE

LATEST IN THE DEBATE ON MINIMUM ADVERTISED PRICING T.J. Gentle (pictured), President and CEO, SMARTFURNITURE.COM; Charles Forlidas, Attorney, MILLER AND MARTIN Many retailers complain that MAP—minimum advertised price, which restricts how large a discount a retailer can offer— makes it harder for them to compete. Retailers who abide by the MAP requirements cannot advertise discounts on certain products and they feel that places them at a competitive disadvantage to those who ignore MAP and advertise their lower prices. Some retailers have proposed approaches that they hope will benefit retailers, consumers and manufacturers alike. In this session, Smart Furniture CEO T. J. Gentle and corporate attorney Charles Forlidas will discuss the current MAP landscape and how it affects manufacturers and retailers.

2:30 - 3:15 p.m.

A BREAK

3:30 - 4:00 p.m.

Eric Roth, Managing Director, LAZARD MIDDLE MARKET; Norm Colbert, Partner, Managing Director, PETSKY PRUNIER Investment money has been rolling into the e-commerce market. Examining what is raising investors’ interest is a good way to predict the next new developments in e-commerce. This session will feature finance experts who will talk about what attributes they look for in an e-retailer. Is it an organization that’s positioning itself for the next big thing? One that has devised a strategy for competing with Amazon? A company that has found a way to excel in customer service and product fulfillment without breaking the bank? Whether you’re looking for investment or not, you’ll learn a checklist for investments and the attributes investors look at to forecast if an online retailer will sink or swim. Our speakers are an e-commerce systems development company that funds e-retail start-ups and growth and a traditional venture capitalist.

4:00 - 4:45 p.m.

A BITCOIN: WHAT IS IT? IS IT

A FUNDING IT INNOVATION HOW TO MAKE YOUR RETAIL IT BUDGET GO FURTHER

Steven Leeds, Director, Marketing, TIGERDIRECT.COM; Marzban Kermani, Director, Account Management, LYONS

Donna Woodruff, Director, Technology Business Management, COX AUTOMOTIVE (AUTOTRADER); Jon Winsett, Chief Executive Officer, NPI

Jeremy Black, Director, Retail, Hospitality, PIVOTAL LABS; Speaker TBA

CONSULTING GROUP Some major retailers have recently adopted Bitcoin and the alternative currency has some big backers. It’s also received lots of press. In the last few months Overstock.

The IT innovation that powers today’s retail environment is pushing retail technology spending through the roof. Retail IT executives must fund a growing list of IT initiatives that can make or break market

1:30 - 2:00 p.m. RIGHT FOR YOU?

A WHAT ARE THE TECH PACESETTERS PLANNING NEXT?

Each summer, Apple and Google hold developers’ conferences at which they unveil technology that will soon become part of consumer devices, such as mobile phones, tablets, TV set-top boxes and wearables. Many of these new features inevitably will have implications for

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

A LUNCH

2:00 - 2:30 p.m.

3:15 - 3:30 p.m.

MAIN DAY 2

11:45 a.m. - 1:30 p.m.

performance. To make their technology budgets go further, many are re-evaluating the way they source IT and manage vendors. Our speakers will share proven IT sourcing and vendor management strategies that will help retailers eliminate technology overspending, secure better pricing and terms from key IT vendors, and manage their vendor relationships for greater value. They will address hidden areas of retail IT overspending and how to avoid them, sourcing and vendor management mistakes that cannibalize IT budgets, and how to drive more effective vendor negotiations.

MAIN DAY 1

E-commerce executives can count on one thing—shoppers’ expectations about how they want to shop online change every year, if not even faster. UPS, comScore and The E-Tailing Group team up every spring to survey 5,800 online shoppers to find the latest thinking in what they want in an online shopping experience. They measure how social and mobile are changing how consumers shop; the roles product information, videos and imagery, returns policies and other customer service aspects play in purchase decisions; what technology customers are open to; what drives retention and repeat buying; the role of stores in e-commerce for chain retailers; and more. The most recent study revealed, for instance, only 44% of shoppers are satisfied with the post-shipment flexibility to choose another delivery date, while only 43% are satisfied with the ability to reroute a package; only half of consumers are satisfied with the ease of making a return and the clarity of retailers’ return policies; and 50% of consumers have abandoned a cart due to lengthy delivery times or when no delivery date is provided. Our speakers will provide insights into consumer behavior and provide guidance as to how e-retail executives can adapt or change their approaches to lead more consumers to buy.

com, Lord & Taylor, Dell, TIGERDIRECT and other merchants have announced they will accept Bitcoin for payment. In this session, a consultant and a retailer will provide a framework for top execs of e-retail organization to assess the risks and rewards of Bitcoin. Is Bitcoin hype? Does it offer real advantages that can improve conversions? Does it serve all e-commerce equally or should some stay away? Does it offer a competitive edge? This presentation will provide the background on Bitcoin, discuss the reasons an e-retailer should consider it, address some of the major questions around Bitcoin based on facts, and provide guidelines to perform a risk & reward analysis, determine its relevance to the business objectives and establish a high-level strategy.

PRE-SHOW WORKSHOP

has led an organization drive based on today’s digital imperatives and a long-term consultant and services provider who has advised hundreds of clients in such efforts.

IRCE 2015 retailers. This session will feature two experts who follow Google and Apple technology developments closely. They will pull out their crystal balls and give their take on innovations likely to come from Apple and Google this year and how those developments will affect the e-retail environment.

4:30 - 6:30 p.m.

A COCKTAIL RECEPTION IN THE EXHIBIT HALL

WEDNESDAY, JUNE 3 MAIN DAY 1

RETAIL CHAINS OPTIMIZE CHAIN ASSETS TO COMPETE ONLINE

Retail chains are keenly aware that web-only merchants enjoy an edge and they are deploying a wide array of strategies that exploit brick-and-mortar assets to narrow the gap. Our chain speakers will show how to improve delivery options through storebased fulfilment, leverage the in-store experience to cement shopper loyalty online and how to use analytics for powerful insights to set pricing in stores and online. All these initiatives are unified by a single objective: to enhance the experience across every channel so customers keep coming back because shopping is frictionless and rewarding.

generated from all this activity online and in-store. A simple task, such as search, carried out on one device has different implications than that same task performed on another device at another time in another location. Sorting through all this to extract meaningful insights is no easy trick. Our speakers will lay the groundwork by mapping the shopper journey across multiple screens, showing the mountain of data this activity generates. They’ll highlight ways to decipher the information and tease out opportunities to sell smarter in all channels via a unified experience and reduce wasted media spend by identifying and correcting redundant data streams.

11:15 - 11:45 a.m.

B SELLING TO THE CONNECTED CONSUMER BY LEVERAGING INVENTORY LOCATION DATA

B TAMING MULTI-SCREEN MAYHEM: HOW TO PRIORITIZE, INTERPRET AND ACT ON SHOPPER INSIGHTS

Eric Sherman (pictured), Senior Manager, Acquisition Marketing, RUE LA LA; Joe Stanhope, Senior Vice President, Marketing, SIGNAL E-retailers employ numerous tools to segment and analyze shopper data; meanwhile, consumers use multiple digital devices, exponentially increasing the volume and complexity of information

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2:00 - 2:30 p.m.

B REVIVE A BRAND USING SOCIAL CONTENT TO DRIVE COMMERCE

Speaker TBA

Erik Saltvold, Owner, ERIK’S BIKE SHOP; Soumen Das, Chief Executive Officer, Founder, UNITEU TECHNOLOGIES Just make it easy, shoppers say. I want it. I know it’s available somewhere. Don’t make me work for it. “Erik the Bike Man,” who founded at age 13 what’s grown into a 22-store chain, will illustrate how showing online shoppers which stores are in stock on a particular item lifts confidence and conversion while building loyalty. Leveraging inventory location data enables the chain to offer more service options such as buy online/store pickup and processing online purchases for customers via in-store POS. Our speaker from platform provider UniteU will share successes other retailers have seen putting inventory location data to work to boost sales.

11:45 a.m. - 1:30 p.m.

Retail chains, most notably grocery stores with their razor thin 1% profit margin, are not considered pioneers in the social media space. There’s just no budget. Weave social marketing initiatives into an existing loyalty program, however, and you’ve got the makings to drive commerce and inject new life into the brand. Our speaker will chart the new social marketing strategy at a discount food chain and how it’s tailoring digital assets for female consumers. With Facebook as the hub, Twitter as an extension of customer service, the web site as an information resource and email as an extension of the traditional print circular this e-retailer is engaging shoppers to “talk” about the brand, really for the first time, in social channels. Our speaker will quantify the return on investment for social along with what he calls the “return on engagement” in social channels, which lifts the brand profile in the eyes of shoppers.

2:30 - 3:15 p.m.

B LUNCH

10:30 - 11:15 a.m.

incomplete and inconsistent across different channels. In this session, Unilever Canada will show how it maintains a single source of truth for its massive volume of product information through marketing technology and process discipline. To provide broader context, content management solution provider Hubba will identify, from retailer case studies, proven data management practices that improve the integrity of product data to support decision-makers internally and that ensure consistency across all customer-facing channels.

B TAP INTO THE ONLINE PRICING PSYCHE TO LIFT MARGINS

1:30 - 2:00 p.m.

B BAD DATA BE GONE: SINGLE VERSION OF THE TRUTH IS ATTAINABLE FOR CHAINS

Faisal Awan, Senior Director, Global E-Commerce, STAPLES; Sudhir Holla, Senior Vice President, Retail, UGAM

Jessica Armstrong, Head of Digital E-Commerce, UNILEVER CANADA; Ben Zifkin, Chief Executive Officer, Founder,

Pricing strategy grows more complex as consumers use powerful technology for comparison-shopping across all selling channels. Product pricing is particularly challenging for chains that don’t enjoy the operating cost models of web-only merchants. Our retail speaker evolved its company’s approach to incorporate analytics that permit the chain to react to—and anticipate—price changes among online competitors and the very fluid price

HUBBA The proliferation of digital product information, channels and technology, together with flawed processes and human tendency to compromise data integrity, create one big headache for chain retailers selling online: A lot of product data is just inaccurate,

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CONFERENCE PREVIEW

C WEDNESDAY, JUNE 3 MAIN DAY 1

CAPTURE NEW CUSTOMERS BEYOND U.S. SHORES

3:15 - 3:30 p.m. B BREAK

3:30 - 4:00 p.m.

Is same-day delivery where brick-andmortar retailers enjoy advantages over web-only merchants? Is your company positioned to offer this service? Will shoppers, accustomed to expect free shipping, be willing to pay a premium for same-day delivery on certain items? In this session, our speakers will examine which types of operations are well-positioned to take on this logistical challenge, how to select partners to support the service, how to manage those service providers and whether it’s absolutely necessary to limit same-day delivery to densely populated areas. Hear what other e-retailers are doing with eBay and emerging new operating models such ride-sharing companies like Uber and how to frame expectations for shoppers.

4:30 - 6:30 p.m.

B COCKTAIL RECEPTION IN THE EXHIBIT HALL

10:30 - 11:00 a.m.

C A DECISION TREE FOR GOING GLOBAL

Maile Lesica, Senior Manager, International Strategy, Operations, GILT; Katie Evans, Managing Editor, International Research, INTERNET RETAILER Expanding the online business to reach new consumers in markets abroad seems not a matter of “if” but “when.” Plotting a market entry strategy means confronting a wide array of questions, and a chief one is “Why?” Until an e-retailer can fully examine and answer the “why,” there is no point proceeding further. Once you’ve articulated solid reasons to expand internationally, you can tackle the next key questions: Where to start? What do you hope to gain in the short and long term? How will you build on

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POST-SHOW WORKSHOP

The buy online/pick up in store option is rewarding for shoppers and boosts loyalty for e-retailers—when it works as expected. When it doesn’t, the resulting ill will from an undelivered order is costly and difficult to reverse. Fulfilling online orders through stores requires inventory data precision, organizational discipline and flawless communication between systems and stores and shoppers. This session will dissect the challenges of fulfilling online orders through stores— with a focus on technology, process and staff resources. You’ll learn how to identify the disconnects that aggravate shoppers and avoid miscues that lead to unintended order cancellations. With a robust “click and collect” program, e-retailers solidify the customer relationship while building traffic and incremental sales lift in stores.

B SAME DAY DELIVERY - DO STORES HAVE AN EDGE OVER WEB-ONLY MERCHANTS?

MAIN DAY 2

B DELIVERING ON THE BUY ONLINE/PICK UP IN STORE PROMISE

4:00 - 4:30 p.m.

MAIN DAY 1

tolerance of consumers. Hear how the office supplies retailer taps into consumer “signals” gathered online to inform dynamic pricing adjustments that yield improved margins. A pricing specialist from analytics vendor Ugam will reveal cost-free ways to collect online consumer signals, how to interpret the data and use this intelligence to set pricing in stores and online.

Whether your global aspirations are grand or modest, there is one certainty: It’s all changing fast. Trends, opportunities and challenges identified last year are out of date today. This package of presentations will examine what’s going on now in emerging international markets and what to expect in the next 18 months with regard to market entry strategies, online payment options, logistical considerations and opportunities you may have ruled out – such as overseas online marketplaces – but ought to reconsider. Our speakers will take you through their experiences building an e-commerce business in China and Latin America, where there is much growth, and also Europe and beyond so you can assess where your best next move will be to launch or expand e-commerce operations abroad.

PRE-SHOW WORKSHOP

GLOBAL E-RETAILING

IRCE 2015 early successes? What added costs—hard and soft—are involved? How will you vet solution providers overseas or can you work with some of your existing vendors? In this session, you’ll learn to craft a decision tree customized to your business that will prioritize each step of the way as you stretch to new international markets.

11:00 - 11:45 a.m.

C SO YOU THINK YOU KNOW

WHAT FOREIGN ONLINE MARKETPLACES ARE ABOUT? THINK AGAIN!

Charlie Hollander, Founder, Owner, GEMSTONE KING; Ashish Jhalani, Founder, ETAILING INDIA High-end brands often shy away from online marketplaces with the notion that marketplaces can cheapen their images. But in foreign markets, particularly China, the vast majority of online sales (in China some 80%) come through marketplaces. This session will show how online marketplaces in other countries are a different animal from those in the United States. Online marketplaces overseas have their own paid search models, offer an

opportunity for retailers to create a full e-commerce site within a marketplace, and most importantly, are where many consumers start their online shopping. Our first speaker will share experiences selling via marketplaces in China and our second speaker will share examples of U.S. e-retailers selling on online marketplaces in India. Prepare to rethink how international marketplaces may fit into your growth strategy.

online shopping trust issues and more in Latin America.

2:00 - 2:30 p.m.

C DIGGING IN: A MULTIFACETED APPROACH TO BUILDING A BRAND ABROAD

Jose Niño, Director, E-Commerce Marketing, Customer Acquisition,

11:45 a.m. - 1:30 p.m. C LUNCH

1:30 - 2:00 p.m.

C GO SOUTH AND RISE ABOVE LOGISTICAL, REGULATORY AND CULTURAL BARRIERS IN LATIN AMERICA

Agustin Torres, Chief Executive Officer, Managing Director, ESHOW; Sean Summers, Vice President, Marketplace, MERCADOLIBRE Sure, China gets a ton of ink on growing e-commerce, but retailers who really want to get in on the ground floor of online sales would be remiss to dismiss Latin America. A new Forrester report forecasts combined e-commerce revenue in Brazil, Argentina and Mexico will increase from $20 billion in 2013 to $47 billion in 2018. E-commerce is just starting to emerge in the region and retailers who figure out the hurdles (and there are many) over the next few years will enjoy growing e-commerce for years to come. This session will explain how to navigate logistical barriers, regulations,

PERRY ELLIS INTERNATIONAL When a U.S.-based company enters a new market outside its home country, the approach can be tentative: small scale test, refine, expand, repeat. Geo-cloning, however, is not always the prudent move. For Perry Ellis, which entered the Latin American market in late 2013, the approach is region-specific. For each brand, the company created 16 subdomains, each of which caters to customers in a particular area. Also tailored to each market are Google Campaign initiatives, predictive/ dynamic display and customer profiling to deliver an online experience unique to each region. In this session, our speaker from Perry Ellis will chart the 18-month journey and lessons learned while building out its business in Latin America.

2:30 - 3:15 p.m.

C MAKING A GLOBAL PLAY? THERE ARE MANY WAYS TO PAY

Philipp Povel (pictured), Chief Executive Officer, Co-Founder, DAFITI GROUP; Nadine Späth, Manager, Consumer Markets, E-Commerce, GERMANY TRADE & INVEST Expanding your e-commerce business outside the United States opens the floodgates to numerous market entry questions, not the least of which involves payments. Customers in different parts of the world have vastly different expectations and behaviors when it comes to paying for goods bought online. Many shoppers overseas do not have credit cards and those who do may be reluctant to use them for Internet purchases. Some shoppers are accustomed to paying Cash on Delivery and others don’t expect to pay until weeks after goods are delivered to their home. This session will explore various payment methods popular across countries and how to provide them to consumers.

3:15 - 3:30 p.m. C BREAK

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CONFERENCE PREVIEW

3:30 - 4:00 p.m.

C SUCCESSFUL FULFILLMENT

Roberto Rodarte, Chief Executive Officer, Co-Founder GAUDENA; Ricardo Flores, Chief Marketing Officer, WINE.COM

4:00 - 4:30 p.m.

C A GLOBAL RESET: HOW ONE COMPANY ORGANIZES FOR CROSS-BRAND COLLABORATION

4:30 - 6:30 p.m.

BIG RESULTS ON CAREFUL INVESTMENTS

In e-commerce, you have to spend to succeed. But if you’re a small retailer, you have to be extra vigilant in how you spend because ever-new technologies and approaches can eat your funds very quickly. This group of sessions will help small and mid-sized retailers determine the best ways to spend for success without going broke.

10:30 - 11:00 a.m.

D HOW TO MAKE SMALL BEAUTIFUL: ATTRACTING AND RETAINING TALENT

Ken Burkeen (top picture), Founder & CEO, HUETIFUL; Sam Sisakhti (bottom picture), Owner & Founder, USTRENDY One of the challenges of running a small business in a hot industry is finding and then keeping talented professionals. Especially when growth is so strong and resource-rich, big companies are grabbing anyone with experience and keeping your team together represents a challenge. Our speakers will explain how their companies recruited and retained e-commerce teams without breaking the bank.

11:00 - 11:45 a.m.

D DAVID VS. GOLIATH: TECHNOLOGY FOR LEVELING THE PLAYING FIELD FOR SMALL TO MID-SIZED RETAILERS

Nicholas Macco, Founder, SOUTHTREE; Andrew Scarbrough, Co-Founder & Chief Operating Officer, DELEGATOR Large retailers can afford the technology that helps them grow exponentially. Smaller retailers struggle with such investments. But that doesn’t mean small retailers have to struggle with secondrate technology. A slew of free and

11:45 a.m. - 12:30 p.m.

D HOW I GOT INTO THE TOP 500 Jeff Vanlaningham, President, REALTRUCK.COM; Andrew Hoefener, President, CAT5 COMMERCE Reaching Internet Retailer’s Top 500 is not easy if you’re a start-up. It takes the right investments in the right technology, marketing, merchandising, operating systems and more. This session will tell the story of how two retailers broke into the Top 500. They will explain how they made the decisions that got them where they are today and how they plan to stay there.

12:30 - 2:15 p.m. D LUNCH

2:15 - 2:45 p.m.

D CHOOSING YOUR SPOTS ON—AND YOUR BATTLES WITH— AMAZON

Chad Rubin, Managing Director, CRUCIAL VACUUM Amazon’s gravitational pull is so strong it’s sometimes hard to resist—or, if you work with Amazon, to know how to get out of orbit. But there are a number of ways to work with and compete with Amazon. Among the approaches: sell only commonly available items on Amazon’s Marketplace and save the unique, high-margin items for your own web site; buy up all a manufacturer’s inventory for unique items to prevent Amazon (and others, for that matter) from selling the same thing; create unique product descriptions for SEO purposes, something that larger retailers are usually unable to do because of the vast reach of their products. In this session you’ll hear from a retailer who makes 60% of his total sales on Amazon how he approaches these tactics and the results achieved.

C COCKTAIL RECEPTION IN THE EXHIBIT HALL

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

Ramping up to expand e-commerce business globally involves lots of moving parts including people, process and technology. Some companies take a widely distributed approach and others opt for a centralized e-commerce strategy to concentrate talent and resources across functional areas. Our speaker will detail how it’s optimizing the online experience for diverse brands with varying consumer behaviors, such as that of research-driven shoppers seeking deep detail on the safety attributes of a child’s car seat, to the very simple, but tactile experience expected by shoppers of writing instruments. Our speaker will share early wins, lessons and longer-term goals to grow e-commerce globally.

SMALL RETAILERS

low-cost technology exists that can help smaller retailers thrive—if they know where to look for these tools. A retailer and a provider of services in many areas of e-commerce will detail some of the latest tools in all areas that small retailers can employ, without busting their budgets, that will help place them on a par with the biggest online retailers.

MAIN DAY 2

Jeremy Liebowitz, Vice President, Global E-Commerce, NEWELL RUBBERMAID

MAIN DAY 1

The vital importance of effective fulfillment cannot be understated and the challenges are wildly different in various parts of the world. In China, e-commerce companies are investing heavily to build robust delivery networks and competition is hot to offer shoppers special services. In other places, like Latin America, poor infrastructure represents a significant challenge for fulfillment and delivery of online orders. In Mexico, cash on delivery is an important option to offer. Our speaker from Gaudena. com, which delivers to 95% of Mexico, will reveal how it offers exceptional service and fast delivery, rather than compete on price. Our speaker from Brazil, where infrastructure is sadly lacking, will candidly share the how the company overcame obstacles to offer three-day shipping in remote parts of the country. Both speakers will outline the resources brought to bear and lessons learned along the way to achieving their delivery and fulfillment objectives.

WEDNESDAY, JUNE 3

PRE-SHOW WORKSHOP

ADVENTURES: TALES ON TWO CONTINENTS

IRCE 2015

WEDNESDAY, JUNE 3 MAIN DAY 1

E-MARKETING BRINGING SHOPPERS THROUGH THE DOOR

2:45 - 3:15 p.m.

D SHIPPING SECRETS OF

SUCCESSFUL SMALL RETAILERS: 5 TACTICS EVERY RETAILER SHOULD KNOW Eric Nash, Senior Director, Online Marketing, STAMPS.COM; Mark Le Vine, Chief Financial Officer, BUBBLEFAST Shipping costs are a critical issue that affects every company’s ROI. Quick example: Carriers’ prices for shipping to different distances from your warehouse could vary by $1 or more per package. A small retailer who ships 100,000 packages a year could realize significant gains by carefully choosing the right carrier for each delivery. Now, with rate increases, surcharges and new carrier products being introduced every year, finding the cheapest shipping option can be a significant challenge. Our speakers will outline five shipping tactics every organization should implement immediately to lower costs. They will discuss specifics about tools that will help you rate-shop across multiple carriers, how the new dimensional weight pricing structure will impact your bottom line, and the packaging strategies that will increase profits.

3:15 - 3:30 p.m. D BREAK

3:30 - 4:00 p.m.

D THE THREE BEST IDEAS I EVER HAD

Joel Schlessinger, MD, President, LovelySkin.com, LOVELYSKIN.COM In the belief that everyone can learn from everyone else, this session will feature e-retailers sharing ideas that they believe led them to success. The executives in this session will provide their own tips

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on how they grew their businesses, how they compete effectively, where they find ideas, and more. If time permits, the speakers will ask the audience to provide additional ideas.

4:00 - 4:45 p.m.

The web broadens the universe of places and products for shoppers to peruse. And in an age of increasing competition, it’s every e-retailer’s challenge to capture that activity for their store. From e-mail to display ads to mobile and affiliate marketing, this session will highlight the latest tips, tactics and opportunities for online marketers to connect with shoppers— wherever they may be—and invite them in to browse and buy.

D THREE COMPETING INVESTOR PITCHES SHOW HOW TO PERFECT YOUR OWN

10:30 - 11:00 a.m.

George Deeb, Managing Partner, RED ROCKET VENTURES; Ross Peterson, Co-Founder & Chief Executive Officer, BLITSY; Sharon Schneider, Co-Founder and CEO, MOXIE JEAN; Jeff Eckerling, Chief Executive Officer, DOOGYLOOT

Nathan Decker (pictured), Director of E-Commerce, EVO ; Fayez Mohamood, Co-Founder and CEO, TRIGGERMAIL

Funding pitches to potential investors are a fact of life for new e-commerce companies looking to grow. Past the point of turning to angel investors, friends and family, in securing the next round of funding, established but still-young companies on their way up must deliver pitches that grab the attention of professional investors, inspire confidence and present key information as creatively, and as succinctly, as possible. In this session, hear and vote on three real-life pitches prepared by growing e-commerce companies seeking investment to take their business to the next level, and hear the feedback from a venture capital specialist with long experience in advising Internet companies. The audience will vote to determine which pitch wins a free consulting session—and attendees will gain valuable tips on how to refine their own investor pitches.

4:30 - 6:30 p.m.

D COCKTAIL RECEPTION IN THE EXHIBIT HALL

E HYPERPERSONALIZE YOUR EMAIL MARKETING

Personalization is one of the top trends driving results today in e-mail marketing. And automated, event-based e-mails generated by a change in customer behavior or status are the latest wrinkle in personalization efforts that are more sharply defined and customer-specific than ever. In this session, you’ll hear from a retailer and a vendor expert how dynamic personalization via e-mail retargeting— keying triggered e-mail in real time to on-site behavior—dramatically increased revenue from the e-mail channel.

11:00 - 11:45 a.m.

E THE ART OF KEYWORD MARKETING: LESSONS FOR OPTIMIZING PRODUCT LISTINGS

Lars Noreng, Vice President, Pricing, NEXTWORTH; Kevin North, President, Chief Executive Officer, TERAPEAK More online sellers are competing for the same customers — a particular challenge for smaller to mid-size retailers without bigger retailer’s large marketing budgets. The average retailer must be more proficient than ever in knowing how to build and optimize listings that get found first. In this session, discover how retailers on eBay

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

11:45 a.m. - 12:30 p.m.

E WHY SECOND-GENERATION AFFILIATE PROGRAMS ARE PRODUCING BETTER RESULTS

Robert Glazer, Founder, Managing Director, ACCELERATION PARTNERS; Greg Hintz (pictured), General Manager, TINY PRINTS

12:30 - 2:15 p.m. E LUNCH

2:15 - 2:45 p.m.

E BONDING WITH SHOPPERS:

HOW MOBILE IS MASTERING PROMOTIONS AND SALES Jag Bath, Senior Vice President, Product, RETAILMENOT

Consumers’ adoption of mobile is one huge new trend in e-commerce. And online shoppers’ addiction to promotions is well known. Retailers who have mastered these new realities are thriving, and in this session, you’ll learn how. RetailMeNot’s proprietary research shows how the two trends are combining to drive sales. The company will reveal the surprising motivations and emotions that drive deal seeking behavior and the critical role mobile plays throughout. You’ll also hear from a leading retailer on how to construct intelligent mobile promotions that form an emotional bond with individual shoppers, while driving purchases. You’ll learn what consumers are thinking and feeling during the shopping journey, and how to effectively translate promotional strategies to mobile.

2:45 - 3:15 p.m.

Lisa Joy Rosner, Chief Marketing Officer, NEUSTAR; Speaker TBA Identity matters across the different devices consumers use because marketers want to be relevant and connect with the right people at the right time across the customer journey. But many online retailers are hampered by ineffective data

3:15 - 3:30 p.m. E BREAK

3:30 - 4:00 p.m.

E MOBILE MARKETING MUSTS Dawn Trenson, Director, E-Commerce, YOSI SAMRA; Danielle Savin, Director, Digital Marketing, LYONS CONSULTING GROUP The most effective mobile commerce businesses concentrate on “user-first” experiences, reflecting an understanding that each e-mail, web property, app, push notification, newspaper ad or other touch point contributes to the whole experience for each user. Mobile has only recently exposed this holistic approach, as it’s the first time customers can be consistently identified across disparate browsing and buying experiences. In this session you’ll learn what user-first design is, gain an understanding of mobile measurement and analytics tools, discover the opportunities in mobile ad deep-linking and more.

4:00 - 4:45 p.m.

E TOP METRICS THAT MATTER: GET READY FOR HOLIDAY 2015 WITH KEY DATE FROM HOLIDAY 2014

Matthew Butlein, President, FRESHPAIR. COM; David Brussin, Chief Executive Officer, Founder, MONETATE

4:30 - 6:30 p.m.

E COCKTAIL RECEPTION IN THE EXHIBIT HALL

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

The 2014 holiday shopping season is over— but its victories and challenges greatly impact e-retailers’ business strategies for the year. In this quick-hitting review of the most important lessons from the 2014 holiday session, a retailer and a vendor expert will deliver surprising insights from an analysis of more than 600 million online shopping sessions. You’ll learn which marketing methods worked and which weren’t effective, and you’ll gain clear insights into why. You’ll leave with knowledge of demonstrated best practices in marketing from last year’s fourth quarter that will propel your business forward in Holiday 2015.

MAIN DAY 2

E THE TRUTH ABOUT CROSSDEVICE MARKETING

integrations, audience targeting, ad buys and measurement. Learn the latest on tracking consumer identity across devices and what this can bring to your crossdevice campaign results.

MAIN DAY 1

Online retailers are waking up to the fact that many affiliate marketing programs don’t deliver incremental revenue as promised, and cannibalize existing marketing channels and damage their brand. But taking a closer look at programs under an attribution lens can pay huge dividends. Second-generation affiliate marketing programs target a different base of partners and use better analytics and advanced attribution to drive revenue in a more brand-supportive way. You’ll hear from a retailer on how it’s updated its affiliate program for better results and the vendor expert supporting that growth. You’ll gain visibility into the

future of affiliate programs and performance marketing as well as tangible takeaways to try at home.

PRE-SHOW WORKSHOP

and Amazon can build and optimize sales listings in real-time, and understand the listing strategies of the most successful online merchants. You’ll find out why some retailers on these platforms dominate SEO by understanding how to use keywords effectively, and why others struggle to have their listings found. You’ll learn how to build and optimize your sales listings there by using the most relevant keywords.

IRCE 2015

MAIN DAY 2 M A I N 7:00 - 8:15 a.m.

REGISTRATION AND BREAKFAST

8:15 - 8:45 a.m.

KEYNOTE ADDRESS: ALWAYS INNOVATING: HOW AN E-COMMERCE INDUSTRY PILLAR STAYS ON TOP

S T A G E 8:45 - 9:15 a.m.

FEATURED ADDRESS: THE INTERNET OF THINGS MEANS A FUTURE CONSUMER INFORMATION TSUNAMI: GET READY TO RIDE THE WAVE James McQuivey, Vice President and Principal Analyst, FORRESTER

Christopher McCann, President,

RESEARCH

1-800-FLOWERS.COM On the 20th anniversary of e-commerce, 1-800-Flowers. com is one of the longestoperating and 1-800-FLOWERS.COM most successful Christopher McCann of e-retailers, a President status it’s achieved by being one of the most forward-looking in its strategy and investments. A consistent willingness to innovate with emerging technology and in sync with changes in consumer behavior—as well as knowing when to move on from experiments that don’t perform—have been hallmarks of the company’s formula for online success. With e-commerce accounting for nearly $1 billion of the company’s fiscal 2015 forecasted revenues, it’s a formula that yields ever-stronger results. And it keeps working to support the company’s newest ventures: the move to a new multi-brand web site that unites its many brands on one platform on both the consumerfacing side and backend, and a new multi-brand online loyalty program. In this session, 1-800-Flowers.com President Chris McCann shares what risks continual innovation poses for the e-retailer and what rewards innovation can achieve.

Once the stuff of comic books and sci-fi, web-enabled products and services are FORRESTER RESEARCH here—from James McQuivey Google Glass to Vice President and web-enabled Principal Analyst “smart” kitchen and household appliances. While “smart” products won’t in most cases be transactional for purchases, what they will do is yield unprecedented data on consumers’ needs, preferences and readiness to purchase, potentially allowing retailers to personalize customer outreach with scalpel-like precision, and redefining successful online marketing as something more closely resembling a personal digital assistant. In this session, see how smart products could reshape online marketing and selling, and learn what you can to do get ready for this next wave.

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THURSDAY, JUNE 4 MAIN DAY 2

FULFILLMENT, CUSTOMER SERVICE & OPERATIONS UNDERLYING EVERY GREAT SITE ARE GREAT SYSTEMS

Winning e-commerce sites are built on strong foundations. The distribution system that keep inventory stocked and ready for shipping, the last mile that delivers the package to the consumer, the contacts with customers that smooth the path to purchase or return, the payment and security protocols that give online shoppers the confidence to buy from your brand; these all have an enormous impact on shoppers’ experience with your online store and a big influence on whether they’ll return. This group of sessions will focus on the out-of-view operations vital to a site’s success.

9:15 - 9:30 a.m.

10:30 - 11:00 a.m.

Mark Brohan, Director, Research,

James Rhee, President, ASHLEY STEWART; Maria Haggerty, Chief Executive Officer, Co-Founder, DOTCOM DISTRIBUTION UPS and other logistics companies have been switching to a new, dimensional pricing model. Charging retailers for ground delivery according to package size rather than

HOW THE TOP 500 KEEP UP WITH A SHIFTING MARKET INTERNET RETAILER

9:30 - 10:30 a.m.

BREAK IN EXHIBIT HALL

F WEIGHTY MATTERS: SAVING ON SHIPPING NOW

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

11:00 - 11:45 a.m.

F SOCIAL MEDIA FOR

feedback from social media and even a letter it sends to every customer postpurchase to find and fix site issues small and large. Whether a small holdup like difficulty finding a link, or a larger issue requiring larger intervention, soliciting feedback through several avenues and blending it for a compete view lets Blinds.com resolve customer issues within minutes—or with the personal attention of a customer service agent, within 48 hours. Anyone can listen, but it takes a coordinated effort to turn customer feedback into action. Learn how Blinds.com is meeting that challenge and take home tips on how those best practices can work for you.

Mike Schneider, Director of Growth and Operations, CONVERSOCIAL

Rizwan Housain, Director, Product Management, SYMANTEC

Management of a retailer’s social presence— Facebook, Twitter, even visual social sites like Pinterest—often rests with the retailer’s marketing department. But making the most of social channels’ additional potential to deliver great customer service requires special handling in line with the goals of the contact center—and different metrics to evaluate success alongside traditional channels of e-mail, phone and chat. In this session, a retailer will share how metrics such as volume, response time and sentiment offered a clear picture of how customer service as delivered on social sites performed against the goals of customer satisfaction, first contact resolution and more. You’ll also hear from a vendor expert on best practices for measuring the performance of your own online social presence as a customer service channel.

24% of Americans stopped buying online because of recent breaches at Target, eBay and other large companies, according to a Princeton Survey poll last year, and another 56% said they reduced the number of Internet sites they use. Consumers’ increased anxiety about Internet shopping threatens the industry’s growth. Retailers want to gauge the effect on their sales— now, as well as likely future effects -and allay consumer concerns about online security at their sites. This session rounds up what measures leading online retailers have taken to date. You’ll also hear directly from a retailer on how it boosted customer confidence in site security in an approach that also drove increased website conversion and sales.

11:45 a.m. - 1:30 p.m.

1:30 - 2:00 p.m.

F CUSTOMER SERVICE: HELP FOR

CUSTOMERS + FEEDBACK FOR RETAILERS = BENEFITS FOR BOTH Katie Laird, Social Media Manger,

BLINDS.COM Blinds.com works hard to remove every barrier to online orders. The retailer combines data from post-call surveys its contact center, ratings and reviews, customer

2:30 - 3:15 p.m.

F GROWING GLOBAL: NAVIGATING INTERNATIONAL DISTRIBUTION

Aisha Slay, Director, Customer Experience, KARMALOOP; Tim Sailor, Chief Executive Officer, NAVIGO CONSULTING GROUP A seamless shipping and distribution strategy is critical to supporting global growth initiatives, and you’ll also need to incorporate best practices and technology to meet the logistical and operational challenges. This session will walk you through how to build a global distribution strategy. It will cover operational efficiencies, shipping mode choices, service enhancements, technical requirements

3:30 - 4:00 p.m.

F FOUR GLOBAL PAYMENTS TRENDS AND BEST PRACTICES YOU CAN’T AFFORD TO MISS

Souheil Badran, Senior Vice President and General Manager, DIGITAL RIVER WORLD PAYMENTS The world of global online payments is highly fragmented. Consumer payment preferences and financial infrastructure vary by country and broadband connections are inconsistent. In this session, a seasoned global payments executive will offer insights on how to turn your global payment program into a profit center instead of a cost center. You’ll learn about emerging geographies that should be on everyone’s radar and best practices for building a global payments program. A retailer will offer practical tips as well as potential pitfalls and a first-person perspective on its experience with current and emerging payment trends.

4:00 - 4:45 p.m.

F GRADUATING TO AUTOMATED FULFILLMENT: ALONG THE GROWTH PATH, WHEN—AND AT WHAT COST?

Stacie Sefton, Chief Executive Officer, BHFO; Jeff Hedges, President, OPEX MATERIAL HANDLING Unique order fulfillment challenges face growing online retailers today. The rate of e-commerce sales growth is unpredictable, yet fulfillment operations are capitaland labor-intensive fixed costs. At the same time, shoppers’ expectations of fast delivery and easy returns are rising. At what point does it makes sense to move to an automated warehouse or distribution center, especially for small to mid-size retailers that must watch every expenditure? In this session, you’ll learn how growing e-retailers can add automation elements to fulfillment in ways that boost throughput and lower costs without breaking the bank.

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

F LUNCH / SPONSORED RAFFLE PRIZE AND WIN THE WHEELS GIVEAWAY

F STRENGTHENING CONSUMER TRUST IN E-COMMERCE SECURITY

F BREAK

MAIN DAY 2

2:00 - 2:30 p.m.

3:15 - 3:30 p.m.

MAIN DAY 1

CUSTOMER SERVICE: MEASURING PERFORMANCE FOR MAXIMUM VALUE

and how to achieve best-in-class service pricing. You’ll discover how to steer a costeffective course through all of these and more to develop your own approach to the logistics of growing globally.

PRE-SHOW WORKSHOP

weight increases what retailers must may for smaller, lighter items, like apparel—items whose lower shipping cost under the earlier pay-by-weight model could be absorbed into free shipping programs popular with consumers. In this session, discover what you can do to ship smart under carriers’ new pricing structure that favors smaller, denser packages over larger, light packages that have become the norm in shipping goods ordered online. Learn how to revamp your shipping strategy including the use of spacesaving packaging and balancing inexpensive and fast shipping.

IRCE 2015

THURSDAY, JUNE 4 MAIN DAY 2

SOCIAL COMMERCE & MARKETING MAKE YOUR SOCIAL PLAY PAY There’s a lot of uncertainty and big promises in the social marketing world. This track will separate the hot ideas from the hype to help you focus on the social platforms best suited to your business and plot a strategy to heighten the brand’s image in shoppers’ minds. Learn how to entice customers to join your journey so everyone has fun, shares valuable insights and advice—all while building sales. The rules are always being rewritten in social networking channels so now is the time to experiment and speed through the learning curve so you are better prepared for the next big thing in social.

warrant only a nominal, if any, investment of resources.

verticals enhance site engagement and increase sales.

11:15 - 11:45 a.m.

2:15 - 2:45 p.m.

G DREAM UP CREATIVE

CAMPAIGNS ON VINE TIME Danny Gavin, Vice President and Director, Marketing, BRIAN GAVIN DIAMONDS; Frank Danna, Director, Marketing, SOFTWAY SOLUTIONS Money may not grow on trees but precious stones have grown on Vine for Brian Gavin Diamonds, whose integrated marketing campaign on the short-form, video-sharing service produced sparkling results right from the get-go. Our first speaker will show how minimal investment in 6-second Vine videos boosted web site traffic and generated 416,000 viewings in the first few weeks. Our second speaker, a digital marketing expert with a massive Vine following, will share hard and soft metrics including loop counts that are important to monitor for a successful Vine campaign, drawing on his experience developing creative Vines for top brands and retailers.

11:45 a.m. - 1:30 p.m.

G LUNCH / SPONSORED RAFFLE PRIZE AND WIN THE WHEELS GIVEAWAY

10:30 - 11:15 a.m.

1:30 - 2:15 p.m.

TIME-SUCKERS FROM THE MONEY MAKERS

POWER OF CONSUMERGENERATED IMAGES

Sarah Evans, Digital Correspondent, Founder, SEVANS STRATEGY

Shawna Hausman (pictured), Vice President, E-Commerce, Digital Marketing, GIGGLE; Pau Sabria, Chief Executive Officer, Co-Founder, OLAPIC

G SEPARATING THE SOCIAL

Snapchat? Yo? Bubblews? Sulia? Ello? They’re all very shiny—but are these for you? Blink and there’s yet another new social platform out there to investigate to determine if it merits a proof of concept trial, full-bore deployment into the marketing plan-or a thumbs down. A social media expert will walk attendees through the critical first steps of evaluating any new social platform before taking the plunge. Will the new platform complement-or disrupt-the healthy social engagement you’ve already nurtured? What’s the financial risk of deploying (and possibly abandoning) the platform? What are the telltale signs of a flash-in-the-pan platform that won’t be around next year? This session will examine the total landscape of emerging social platforms and help e-retailers identify which ones merit investment and which social platforms

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G UNLOCKING THE E-COMMERCE

With 30 billion images and more than 300 million people posting to Instagram monthly, there’s no doubt the photo-sharing social network offers rich opportunities for e-retailers and brands. In this session, attendees will learn how children’s clothing brand giggle pulls user-generated content from Instagram, Twitter and other social networks back to its own site pages to create a more engaging and authentic e-commerce experience while driving incremental sales. Speakers from giggle and Olapic, a platform that gathers and curates content, will show how organizing images in galleries, using hashtags and linking to relevant products, reviews and recommendations can help e-retailers in all

G FIVE TIPS TO GET PEOPLE TALKING ABOUT YOUR BRAND

Nick Palmisciano, President, Founder, RANGER UP Few things prompt tears of joy like unsolicited, glowing praise for the brand from a credible source motivated only by the desire to share something positive. There are ways to encourage brandbuilding banter in social channels and you’ll hear the top five from an e-retailer that enjoys phenomenal interactivity with customers. Our speaker will offer tips to help you identify hot button subjects to avoid (they may not be as obvious as you think), the critical importance of responding to customer dialogue in timely fashion and how to know when to step out of the conversation so it can find its natural resolution. Attendees will come away with tips to get shoppers talking and keep the chatter going in the one or two social channels most appropriate for the brand because “spray and pray” across all social channels is neither effective nor sustainable for most e-retailers.

2:45 - 3:15 p.m.

G HOW TO COURT, CAJOLE AND CATCH A BRAND AMBASSADOR IN SOCIAL

Ashish Mistry, Chief Executive Officer, President, KONTROLFREEK Align with a high-profile voice in social media whose intelligent commentary is relevant to your customer and soon their impressive following can be yours, drawing positive attention to your brand while building trust. Your social ambassador or affiliate need not be a Hollywood celebrity but rather a widely respected, credible voice within your niche. With due diligence, comfort in ceding control and a genuine respect for the mission of the ambassador you’ve targeted, you can heighten the profile of your brand in social channels. This session will outline the affiliate program at KontrolFreek and provide tips for identifying and approaching affiliates who align with your brand, a personality you’re more likely to find in your own niche market than in Hollywood.

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

3:15 - 3:30 p.m. G BREAK

G DON’T CHOKE ON THE FIREHOSE: MAKING SENSE OF ALL THAT DATA FROM SHOPPERS’ SOCIAL PROFILES

Aime Schwartz, Manager, Digital Marketing, KING ARTHUR FLOUR

4:00 - 4:45 p.m.

G WHY YOU NEED A PLAN FOR INSTAGRAM

Charlie Cole (pictured), President, THE LINE; Griffin Thall, Chief Executive Officer, Co-Founder, PURA VIDA

KEEPING UP WITH THE EVOLUTION

While it’s only one component of e-commerce success, technology is a crucial and fast-changing one. These sessions will help keep attendees up to date with the latest technology and approaches to managing technology.

10:30 - 11:00 a.m.

H THE GRASS IS NEVER GREENER

11:45 a.m. - 1:30 p.m.

ON THE OTHER SIDE OF A TECHNOLOGY INTEGRATION

H LUNCH / SPONSORED RAFFLE PRIZE AND WIN THE WHEELS GIVEAWAY

Scott Cohn, Vice President, E-Commerce, CHINESE LAUNDRY

1:30 - 2:00 p.m.

When Scott Cohn joined fashion shoe manufacturer and retailer Chinese Laundry as vice president of e-commerce, he faced e-commerce executives’ worst nightmare: The web platform was incompatible with the rest of the company’s technology. Whether the reason is maximizing the life of a legacy system, budget concerns or management changes, businesses often find themselves piecing together disparate retail management platforms. Whatever makes splintering software among two or more platforms seem attractive at first is quickly overshadowed by compatibility issues that result in all sorts of customer facing headaches—like pricing errors, outof-stocks and hours wasted chasing down data. Our speaker will explain the gotchas to watch out for when planning technology implementations and best practices for achieving real-time, cross-channel pricing, inventory and CRM continuity.

Gene Alvarez, Analyst, GARTNER So much of what is designed for e-commerce platforms is first designed to serve the largest retailers, with the technology eventually filtering down to smaller ones. That could put small and mid-sized e-retailers at a disadvantage. But there are ways to stay competitive with the newest technology without the resources commanded by the largest retailers. This session will examine what small and midsized e-commerce companies can expect in coming technology and how they can create a budget to make the technology affordable at the same time that their bigger competitors are buying it.

2:00 - 2:30 p.m.

H BREAKING UP IS HARD TO DO—BUT IT DOESN’T HAVE TO BE

H BIG DATA SUCCESS STEP 1: GET THE TECHNOLOGY RIGHT

Kim Hansen, Senior Vice President, Marketing, E-Commerce, WINSTON

Ankur Gupta, Senior Director, Big Data, SEARS HOLDING CORP.; Andy McNalis, Senior Manager, Big Data / Data Warehouse Administration, SEARS

BRANDS

HOLDING CORP. The more data a retailer possesses, the better the chances of connecting with customers to increase sales. But even before managers can evaluate the data and put it

As in life, not all technology relationships are forever. Sometimes it just doesn’t work out. This session will explore the preparations a retailer needs to undertake before ending the relationship with a technology provider. Our speakers will discuss such topics as what terms the

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

11:00 - 11:45 a.m.

H KEEPING UP WITH THE BIG SPENDERS: HOW TO MAKE THE LATEST TECHNOLOGY AFFORDABLE

MAIN DAY 2

BRACELETS Instagram is growing at breakneck speed with 300 million active users each month. Our speaker from The Line, which operates a content-rich luxury retail site and New York City store called The Apartment, will show how a well-crafted, -managed and -executed Instagram strategy pays dividends in the short and long term. Spontaneity and versatility are key but working within a defined framework, understood by all involved, is equally important. Our second speaker will explain why engagement, a metric on which Instagram outperforms its parent Facebook, is far more essential than sheer volume of fans or followers. Learn creative ways to tell your story and ignite a conversation around your brand via visuals on Instagram.

TECHNOLOGY

MAIN DAY 1

There are thousands of data points that can be gathered from shoppers’ social profiles and only a small fraction are important to your online business. Identifying which data points matter and which are mere distractions is no easy task and the irresistible desire to dig in with abandon (and without a roadmap) is usually counterproductive. Our speaker from King Arthur Flour, where social networks drive 10% of traffic, will deconstruct how her team attacked the challenge and selected which information to collect, analyze and mine for ideas to improve communications with customers and fine-tune the web site overall.

MAIN DAY 2

to use, a company must have the systems and strategy for gathering data. That’s where the first big challenge to a successful implementation of big data arises. This session will take attendees through Sears Holdings Corp.’s technology journey—from proprietary legacy systems to an open source big data platform—as it sought the e way to gather, store and make accessible to management the data needed to connect with customers. Our speakers will explain the options the company considered, the benefits and drawbacks of each, and how Sears made its final decision. They will also discuss what lessons Sears learned along the way and how it will apply those lessons to future big data initiatives.

PRE-SHOW WORKSHOP

3:30 - 4:00 p.m.

THURSDAY, JUNE 4

IRCE 2015 parties should build into initial contracts to make sure they maintain ownership and/or can retrieve data; what data you have to retrieve, how to retrieve it and how to secure it; how to select new technology while you’re divorcing your current technology provider; and how to ensure it all goes without an interruption to sales.

4:00 - 4:45 p.m.

H ANALYTICS: WHAT’S IMPORTANT—AND WHAT’S NOT

2:30 - 3:15 p.m.

H THE OPRAH EFFECT:

H BREAK

3:30 - 4:00 p.m.

H AUTOMATION NATION: HOW MARKETING AUTOMATION CAN INCREASE CONVERSIONS AND GROW REPEAT CUSTOMERS

Trip Kucera, Chief Strategy Officer, ABERDEEN; Ryan Gripp, Manager, Digital Marketing, E-Commerce, H2OPLUS Marketing automation is a fast-growing software category that provides marketers with an integrated toolkit to create e-mail and customized landing pages, track online visits, and create triggered campaigns based on demographic characteristics and online behavior of consumers. While the technology is commonly adopted by B2B product and service vendors as well as large consumer brands, the newest market entrants have created platforms that make sense for online retailers and help them accomplish tasks ranging from customer acquisition to retention marketing.

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I HOW TO MAKE YOUR VIDEO PROGRAM BETTER

WEB ANALYTICS DEMYSTIFIED Web analytics can overwhelm marketers— there is so much to measure and so many possible actions a retailer can take. That’s why marketers and retailers need a web analytics interpretation strategy. This session will explain how to determine which analytics metrics to track daily, weekly, monthly, seasonally, every now and then and never. Our speaker will explain how to create a web analytics strategy, how to test then finalize the analytics that are most important to track and how to stay current so you continue to track the most important data that will give you insights into how to increase sales.

Charles Mertz (pictured), President, E-Commerce, A&H SPORTSWEAR; David Fowler, Vice President, Marketing, INETU

3:15 - 3:30 p.m.

11:00 - 11:45 a.m.

John Lovett, Strategy Practice Lead,

PREPARING FOR YOUR 15 MINUTES

A sudden influx of web site traffic can be challenging to manage, whether you know it’s coming or not. Miraclebody.com learned this firsthand when it was featured on Good Morning America’s Deals and Steals, endorsed by Oprah. Though the company had some warning, its site needed serious preparation to deal with the rush of consumers eager to place orders. The company took steps to prepare for varying site loads to ensure it captured as many orders as possible, while providing a positive customer experience. This session will discuss the lessons for maintaining an always-open web site—whether traffic is coming from an unexpected event or predictable seasonal highs and lows.

mobile devices, their laptops, their desktops and, increasingly, their Internetenabled TVs. This session will feature in-depth research into what consumers watch online, with a special emphasis on product-related videos, how much, when, where and what effects online video viewing has on other online activities.

Our speakers will address what exactly marketing automation technology is, the difference between a marketing automation platform and an e-mail provider, how a marketing automation platform can create more e-retail sales, and more.

Val DuVernet (pictured), Senior Program Manager, ADVANCE AUTO PARTS; Ben Kopetti, Director, Video Commerce Strategy, LIVECLICKER Successful video programs don’t just happen; they need a strategy. In this presentation, our speakers will discuss the evolution of a successful video program, providing details about how to set clear objectives and meet challenges. They will cover how to get content on your site for the first time, where video works best on the site, and how the company ensured best results for the initial video initiative. The discussion will also incorporate outcomes and lessons learned from a range of online retailers just starting out with video. Our speakers will also review how to determine the best type of video content as the program moves to its next stage, looking at a variety of parameters, such as business model, product complexity and customer needs. They will also examine how to determine the types of videos best suited for particular pages; how to measure success as well as how to identify performance metrics, including social shares, time on site and revenue-per-play; and finally, how to determine the course of action for an ongoing video strategy.

THURSDAY, JUNE 4 MAIN DAY 2

VIDEO IN E-RETAIL HARNESSING THE TECHNOLOGY THAT MAKES E-SHOPPING COME ALIVE

Consumers’ demand for video is insatiable. And the more they experience online video, the more they want. These sessions will help retailers create and deploy effective video marketing strategies.

11:45 a.m. - 12:30 p.m.

I THE CREATION: STEP-BY-STEP FROM IDEA TO POSTING TO A SITE

Gregg Barclay, Videographer, SPARKFUN ELECTRONICS; Jamie Troia, Chief Executive Officer, GREYSTACK

10:30 - 11:00 a.m.

I THE CONSUMER SIDE: WHAT DO THEY WATCH, HOW MUCH, WHEN AND WHERE?

Joline McGoldrick, Director, Research, MILLWARD BROWN DIGITAL Video is taking over the Internet. Consumers can’t get enough of it. They watch both 30-second snips and 90-minute movies on their

DIGITAL MARKETING Creating a video can be daunting for those who have never done so. Starting with what kind of equipment to buy and what kind of setting to use, a video creator faces many questions that most people have never even thought of. Professional model, actor or staffer? Scripted or ad-libbed? 90 seconds or 5

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

12:30 - 2:15 p.m.

LUNCH / SPONSORED RAFFLE PRIZE AND WIN THE WHEELS GIVEAWAY I

2:15 - 2:45 p.m.

Justin Park, Chief Executive Officer,

VIDAAO Videos that engage shoppers demand a story—even if it’s only a 5- or 10-second story about a product’s benefits. The Video in E-Retail Track will wrap up with display of five videos that tell a story. Our speakers will show the videos, then explain what makes the videos so compelling as narratives.

Ken Wahlster, Chief Executive Officer, BIKEBANDIT; Brian Massey, President, CONVERSION SCIENCES Just as they do with everything else online, marketers should test videos. But videos are so complex, many marketers are unsure what to test. The short answer: everything. Our speakers will explain how to test the most obviously important elements—the product shots, the length and the message. And they will highlight elements that should get scrutiny but are easy to overlook, such as background colors, the product setting, use of actors or staffers, and more. Since videos are more expensive to produce than most web site elements, they’ll also provide tips on how to create videos for testing without breaking the bank. Finally, they’ll answer the all-important question: How do you measure results?

3:15 - 3:30 p.m. I

BREAK

3:30 - 4:00 p.m.

I CUSTOMER HOW-TOS: PRACTICAL USES OF VIDEOS

Eric Grunewald, Vice President, E-Commerce, DISCOUNTRAMPS Videos are not only for promotions or marketing. Often, they can be a source of practical information for customers. DiscountRamps.com has nearly 250 YouTube videos. Most are how-tos not only for ramps but also for the variety of useful everyday products that DiscountRamps. com sells. One video has been viewed more

THURSDAY, JUNE 4 MAIN DAY 2

DESIGN & MERCHANDISING TACTICS TO COMPLETE THE SALE—NOW

The Internet changes a lot of things in retailing; what it doesn’t change is the importance of merchandising. These sessions will guide e-retailers through the latest best practices in creating a web site that will entice shoppers to click the Buy button.

10:30 - 11:00 a.m.

J HOW TO FIND AMAZING WEB DESIGNERS AND MANAGE THEM TO GET WHAT YOU WANT

Krishna Gupta, Chief Executive Officer, SORTFOLIO; Speaker TBA We all know the importance of great web design. Optimizing user interfaces and user experience has a profound impact on brand identity, customer experience, sales

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

VIDAAO The use of online video for selling is new enough that marketers are still trying to figure out what works and what doesn’t work. Is measuring total views important? If so, what do you need to look at to determine if views = sales? How important is it to know the percent of viewers who watch the entire video? What about knowing at which point most viewers stop watching? Is there a relationship between a complete view and a sale? Is there a relationship between complete views and return shoppers? Like everything else on the Internet, video creates a slew of questions that don’t have obvious answers. An expert in video use and consumer behavior will provide guidelines for what to analyze and how to understand the results.

I VIDEOS THAT TELL A STORY Justin Park, Chief Executive Officer,

VIDEO TESTING: WHAT SHOULD YOU TEST—OR, RATHER, WHAT SHOULDN’T YOU TEST? I

MAIN DAY 2

I WHAT TO MEASURE AND HOW TO INTERPRET RESULTS

4:00 - 4:45 p.m.

2:45 - 3:15 p.m.

MAIN DAY 1

minutes? Edited or not edited? Music or no music? And the questions extend all the way to the point of deciding whether to host the final product on your own site or post on YouTube. Our speakers are an expert in video creation and a retailer who started a video program from scratch. They will enumerate every step of the process from buying a camera to uploading the finished product.

PRE-SHOW WORKSHOP

than 200,000 times and many videos have views in the tens of thousands. Our speaker will talk about how to create how-to videos, how to decide what content to cover and the results the company has achieved.

IRCE 2015 conversion and product differentiation. You’re ready for a website redesign, but how do you handle the daunting task of finding the perfect web designer, and even more importantly, manage the engagement so you and the designer avoid frustration and walk away satisfied with the best product possible? This session will explore strategies to find a web designer who best suits your specific needs, as well as set up a framework to optimize communication and deliverables with your designer so you end up with the best product possible. Attendees will gain real world, applicable strategies they can implement immediately.

11:00 - 11:45 a.m.

EASY-TO-FIX OBSTACLES THAT ARE HURTING YOUR CONVERSION RATE J

Scott Smigler, Chief Executive Officer, EXCLUSIVE CONCEPTS; Mike Griggs (pictured), President and Co-Founder, STRINGS AND BEYOND Sometimes the most innocuousseeming elements of a web site design can trip up your conversion rate. For instance, do you provide an expiration date for sales? Do you highlight reviews? Do you make sure all who qualify for free shipping are reminded of that throughout the entire shopping trip? Is your navigation bar where shoppers expect to find it? Our speakers will provide real-life examples of big results resulting from small changes. The changes and results have been tested and proven effective by a statistical conversion testing team who has conducted thousands of conversion experiments over the past decade.

11:45 a.m. - 12:30 p.m. J WHAT ARE CONSUMERS TELLING YOU?

Lauren Freedman, President, THE E-TAILING GROUP How often do you speak directly to your shoppers? A survey in early 2015 is setting out to do just that. Consultant Lauren Freedman will interview a large number of consumers and choose three to bring their point of view to IRCE. Freedman will provide the context for trends in merchandising and how consumers shop, then will ask her panel of three consumers to describe their own experiences as they have recorded them over several months before the show. Attendees will have their

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eyes opened to ways of shopping that they may not have anticipated—or may have their own conclusions about consumer behavior validated.

12:30 - 2:15 p.m.

J LUNCH / SPONSORED RAFFLE PRIZE AND WIN THE WHEELS GIVEAWAY

2:15 - 2:45 p.m.

J HOW TO MINE NEGATIVE REVIEWS FOR POSITIVE RESULTS

Henry Coleman, Director, Marketing, HAMMACHER SCHLEMMER; Matt Moog, Chief Executive Officer, POWERREVIEWS Customer reviews have been around for a long time. At first reviews were seen only as a way to help shoppers. It was only after they had been around for a while that retailers realized reviews can be a valuable source of information about how to improve a site or merchandise. But they haven’t always acted on that information, partly because they don’t know how to gather the data and partly because they don’t know what to do with it once they have it. This session will provide real-life examples of how negative reviews helped improve the overall customer experience.

2:45 - 3:15 p.m.

WHEN CONSUMERS CAN COMPARISON SHOP EASILY, HOW DO YOU STAY AHEAD IN THE PRICE COMPETITION? J

John Valente, Lead Product Manager, eBay Seller Insights, EBAY The Internet has intensified price competition and how retailers keep up with competitors’ prices. Adjusting prices once a week, or even once a day, is no longer good enough. Our speakers will explain how to create a price strategy that allows you to react to just the right price changes and preserve margin. They will explore such issues as: in what areas are consumers especially price sensitive, how to communicate your best prices to consumers without making the consumer’s entire decision price-based, the technology options available to today’s retailers, and more.

3:15 - 3:30 p.m. J

3:30 - 4:00 p.m.

J WHY MOBILE DOESN’T CONVERT, AND HOW TO FIX IT

Haley Nemann, Senior Manager, Global Commerce User Experience, CROCS INC; Michael Mace, Vice President of Mobile, USERTESTING On Cyber Monday 2013, a third of online traffic came from smartphones and tablets. However, conversion rates are typically only 3% on tablets, and less than 1% on smartphones. This enormous gap between mobile traffic and conversion leaves developers and designers with the daunting challenge of more effectively designing for a multi-device world. Our speakers will discuss the results of thousands of mobile user tests on e-commerce sites, which reveal that the real problem is not smartphones themselves, but the designs of mobile shopping sites which often discourage consumers from buying and can actually drive them away. They will reveal these mobile design issues and provide attendees with useful tips and realworld case studies on how to do mobile commerce right.

4:00 - 4:45 p.m.

J HOW TO MAKE CROWDSOURCING WORK

Aaron Magness, Vice President of Marketing, BETABRAND Crowdsourcing—soliciting feedback from customers for everything from product ideas to site design—is easy to do. Where many marketers find challenges is in how to sort through the data and then what to do with it. Some marketers have found the time it takes to organize results, pick through a lot of dross to find a few nuggets, then figure out ways to implement those ideas grows way out of proportion to the benefits that crowdsourcing provides. Others, however, contend that crowdsourcing is a great way to keep in touch with customers and potential customers and come up with ideas you might never have thought of otherwise. Learn about the challenges of crowdsourcing, how to keep it under control and how to know when staff idea development might be a more effective use of time and resources.

BREAK

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

FRIDAY, JUNE 5

POST-SHOW WORKSHOP

HARNESSING THE REVOLUTIONARY POWER OF MOBILE TO INCREASE SALES

4 HOW TO PREPARE FOR APPLE IOS 9 (COMING SOON!)

Arash Hadipanah, Senior Mobile Product Manager, RUELALA.COM

Bill Siwicki, Managing Editor, Mobile Commerce, INTERNET RETAILER

10:00 - 10:45 a.m.

7:30 - 8:45 a.m.

4 REGISTRATION AND BREAKFAST

8:45 - 9:00 a.m.

9:00 - 9:30 a.m.

4 MOBILE KEYNOTE: RESPONSIVE DESIGN IS TAKING OVER

4 WHO TODAY’S MOBILE SHOPPERS ARE, AND HOW THEY’RE CHANGING E-RETAIL

The number of retailers using responsive design in the 2015 Internet Retailer Mobile 500 hit 103, up 164% from 39 the previous year. Experts predict half the retailers in the 2016 Mobile 500 will use responsive design in some form. The biggest player in web retailing to go responsive has been QVC, No. 5 in the Mobile 500. Almost 40% of QVC 2014 web sales occurred on mobile devices. The e-retailing and TV giant in 2014 completed the transformation of its web site to responsive design to best serve the increasing number of shoppers on smartphones and tablets. The results have

Almost two-thirds of time spent with online retail occurs on a mobile device, according to web and mobile measurement firm comScore. What’s more, online retail is witnessing the rise of the mobile-only shoppers, consumers who shop online using only mobile devices. 43% of Target online shoppers and 38% of QVC online shoppers, for example, shop only on mobile devices. Consumers using smartphones and tablets to shop do so in ways different from consumers shopping on PCs. A top analyst at comScore offers an in-depth look at who the mobile shoppers are,

4 BREAK

11:00 - 11:45 a.m.

4 UNDERSTANDING THE APP ECOSYSTEM: HOW TO MARKET APPS AND WHAT TO MEASURE

Dhana Pawar, Vice President, Mobile, COUPONS.COM; Bertrand Schmitt, Chief Executive Officer, Co-Founder, APP ANNIE Apps are becoming more important than ever in retail: More than 42% of total mobile sales of merchants in the 2015 Internet Retailer Mobile 500 occurred in apps. As a result, marketers must become familiar with a whole new channel and all kinds of new metrics to really scale app success. Successful mobile gaming business models tend to be predictive of the business models of other apps, and retailers can learn a lot about app store data, advertising analytics and app store optimization from game publishers that have taken advantage of these metrics to maximize revenue and downloads and improve discoverability. Mobile app analytics firm App Annie, which tracks hundreds of thousands of apps and helps app publishers, including retailers, improve app performance, will offer practical tips to capitalize on the best app marketing opportunities.

11:45 a.m. - 12:15 p.m. 4 HOW TO REAP HUGE REWARDS WITH APPS

Ben Darr, Product Development, THRILLIST MEDIA GROUP JackThreads.com shows you don’t have to be a web-only retail powerhouse like Amazon or a retail chain with a big name like Wal-Mart to benefit from mobile apps. 52%

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

Alex Miller, Senior Vice President, Digital Commerce, QVC

Andrew Lipsman, Vice President, Marketing & Insights, COMSCORE; Chris Mason, Chief Executive Officer, CoFounder, BRANDING BRAND

10:45 - 11:00 a.m.

MAIN DAY 2

4 WELCOME AND MARKET OVERVIEW

Whether a retailer operates iOS apps or mobile or responsive web sites, when Apple updates its mobile operating system, there always are far-reaching ramifications. Consumers on iPhones and iPads (the most valuable mobile shoppers by far) will get new features and functions, and a better mobile experience. And there’s plenty retailers must do to take advantage of the new iOS to improve the shopping experience and meet Apple device owners’ high expectations. RueLaLa.com was on top of Apple’s last launch, iOS 8 in September 2014, and offered customers new features including deal notifications in the notification window and handoff, where an iPhone user can leave off shopping on one device and pick up where they left off on another device. You’ll learn from RueLaLa’s experience how to handle a new version of iOS, and what to look for in iOS 9.

MAIN DAY 1

Consumers are accessing retail and other web sites via their mobile devices in record numbers. Yet many e-retail sites are not designed to handle mobile volume. And even those that are struggle to keep up with changing usage patterns and consumers’ expectations. The IRCE Mobile Commerce Workshop will provide insight into ways to harness this new consumer behavior and convert mobile shoppers into active buyers.

9:30 - 10:00 a.m.

how and where they shop, when they use smartphones and when they use tablets, and more. And the CEO of Branding Brand, the No. 1 mobile commerce technology provider according to the 2015 Internet Retailer Mobile 500, offers an exclusive look at all the key mobile shopping metrics for dozens of its top retailer clients, as a group, showing how shoppers on smartphones and tablets research and buy. Both speakers show how their data has trended in recent years and where precisely those trends are pointing to prepare you for tomorrow.

PRE-SHOW WORKSHOP

MOBILE COMMERCE WORKSHOP

been positive. The top digital commerce executive at QVC will discuss why QVC decided to take the responsive plunge and how the retailer began at the end, with checkout, and worked backward through the purchase funnel to transform its site. He will also share some of the results to date and explain why he believes responsive design is such an effective technique.

IRCE 2015 of JackThreads’ 2014 sales came from mobile devices, 89% of its mobile sales came from apps, and 90% of its app sales came from iPhone users. JackThreads really knows how to sell to iPhone users. And it has to, as its demographic of young men favor Apple smartphones. JackThreads focuses each new iteration of its apps on making shopping faster and easier. Rather than making wholesale changes once a year or every other year, JackThreads makes continual adjustments to its universal Apple iOS and universal Android apps. App upgrades include easier product search, more robust product details and imagery, and a simpler checkout. JackThreads’ director of product development discusses how retailers can study mobile customer behavior to dream up a mobile shopping app that rings up sales galore, and, specifically, how to merchandise and market for shoppers on Apple mobile devices, by far the most lucrative mobile consumers.

12:15 - 1:15 p.m. 4 LUNCH

1:15 - 1:45 p.m.

4 TV COMMERCE GOES MOBILE Mike Fitzsimmons, Chief Executive Officer, DELIVERY AGENT Some say the next great movement in web retailing is TV commerce, where consumers shop on web-enabled smart TVs. But guess what? Before TV commerce even can gain momentum, it’s going mobile. Why? Because shopping on a TV is a pain, and the overwhelming majority of users of smartphones and tablets, devices much more conducive to shopping, use their mobile devices while watching TV. The CEO of Delivery Agent, which powers TV commerce for countless networks (CBS, NBC, Fox, HBO, Showtime, The History Channel, Turner Classic Movies, and many more) and operates the smart TV app marketplace ShopTV (which includes the likes of Wal-Mart, Fanatics and Wayfair. com), explains how mobile is the future of TV commerce, especially with the rise of automatic content recognition, a technology his company has pioneered that wirelessly tethers products seen in TV scenes or commercials with apps on nearby mobile devices. And he details various ways retailers can jump into TV commerce.

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1:45 - 2:30 p.m.

3:15 - 3:45 p.m.

4 WANT TO SUCCEED IN

4 DEEP LINKING: MOBILE COMMERCE’S LITTLE SECRET

MOBILE? HIRE ‘DOWNTOWN’ Matt Madrigal, Chief Technology Officer, FANATICS; Geoffrey Robertson (pictured), Vice President of Product, Innovation and Business Integration,

Brian Klais, President, PURE OXYGEN; Chris Marley, Director, Mobile, REI

W.W. GRAINGER If your company headquarters is in the distant suburbs or a rural enclave, you’re in the wrong place to find talent to differentiate yourself to today’s savvy mobile shoppers. You need smart, mobile-crazy kids straight out of college, and they’re in the city. That’s what huge mobile success stories like Peapod, Fanatics and Grainger found. In fact, all three retailers opened technology development offices in the hearts of major urban centers specifically to lure young talent to innovate in m-commerce and e-commerce. Executives from these merchants explain the kind of person retailers need to look for to create a mobile commerce program that meets customers’ needs in fresh, innovative ways, and the kinds of incentives and pay required to satisfy these key members of a web retailing team today. The merchants also discuss steps retailers can take either to lure talent away from the city or to work with talent at a distance.

2:30 - 3:00 p.m.

4 EFFECTIVE MOBILE AND MOBILE/SOCIAL ADVERTISING

Kristin Smith, Director, E-Commerce, STRIDE RITE Stride Rite ran a multiscreen retargeting advertising campaign with an emphasis on mobile that returned $8.60 for every dollar spent. Along with retargeting, the mobile strategy included geo-fencing to send location-based messages to moms on their smartphones while they were parked outside of schools waiting for their kids. Based on the success of its mobile campaign, Stride Rite expanded to running targeted mobile campaigns on Facebook and is tapping into Instagram and Pandora. A Stride Rite executive will discuss testing mobile approaches, what testing taught the merchant, and will share some mobile and social best practices.

3:00 - 3:15 p.m. 4 BREAK

Don’t know what deep linking is? You’re in good company. 80% of the top 50 e-retailers that offer mobile shopping apps have apps that are not compatible with deep linking, and as a result, they may be missing sales. Deep linking is a uniquely mobile practice. It takes a consumer on a mobile device who touches a link in an e-mail or mobile ad or web site from the e-mail or mobile web browser directly into a mobile app. Usually such links connect to a mobile web page, but savvy retailers know that shoppers who use apps convert more, spend more and buy more often than shoppers on mobile web sites because apps are able to offer far superior shopping experiences to web sites. Deep linking is just starting to get the attention it requires; especially as sales via mobile apps are on the rise. A mobile marketing expert who conducted the study of the top 50 e-retailers will offer an instructive look at how to make sure your app is compatible with deep linking, when to deep link a customer to an app, and how deep linking plays into mobile search engine optimization. A retailer with a successful deep linking initiative will explain what it took to create its program and what it’s gotten out of it.

3:45 - 4:15 p.m.

4 COOL TOOLS: RETAILER MEETS DATING APP AND MOBILE CONVERSION SOARS

Maureen Shea, Director, Merchandising, EBAGS.COM E-retailer eBags challenged developers to find new ways to merchandise products to consumers accessing its site on smartphones and tablets. The winning team loved the way the dating app Tinder works: by displaying pictures of potential dates and asking users to click a heart icon for hot or an X icon for not. As a result, eBags developed eBags Obsession, a tool that displays pictures of handbags with a heart icon for hot and an X icon for not, rather than forcing shoppers to sort their way through a list of 12,000 handbags in conventional vertical scrolling format. The tool learns along the way what shoppers like and eventually shows only handbags it determines the shopper will want to see.

R E G I S T E R AT I R C E . C O M

CONFERENCE PREVIEW

FRIDAY, JUNE 5

POST-SHOW WORKSHOP

SEARCH MARKETING WORKSHOP KEEPING UP WITH THE CONSTANT CHANGE

5 REGISTRATION AND BREAKFAST

5 OFFSET RISING CPCS BY REMARKETING TO VALUABLE CUSTOMERS Debbie Johnsen, Director, Interactive Marketing, LEADING HOTELS OF THE WORLD With the rising costs of CPCs and increased competition, effectively capturing and converting customers though paid search is becoming more difficult each year. Once you pay for that click, how do you increase your chances of turning that prospect

Sarah Karam, Strategic Partner Manager, GOOGLE Google is always adding features to help grow your audience. In this session, learn about the latest. Hear examples of how marketers are using Google’s platforms to increase user login and registration velocity, drive more Android downloads, and engage users across multiple platforms and devices. You’ll gain an understanding of how to get more of your content in Google Search, automatically sign in users across devices, generate notifications that appear across Google properties and more.

10:15 - 10:30 a.m. 5

BREAK

10:30 - 11:15 a.m.

DON’T SQUANDER YOUR SEASONALITY: RIDE THE WAVE WITH EXPERT PAID SEARCH STRATEGIES 5

Robert Cudd, Director, Online Stores, BOOKSTORES.COM; Denis Coombes (pictured), Director, ROI REVOLUTION Given that seasonality-triggered revenue increases are so easy to attain for ecommerce retailers, additional in-season growth potential is too often squandered. Most ecommerce sites experience some level of seasonality, yet as sellers of new and used textbooks, Bookstores.com and sister site TextbookRush.com increase their paid search investment 10x during the crucial back-to-school season. Such an immediate shift in traffic and keyword volume demands expert attention. A search marketing expert will share high-level tactics while Bookstores.com’s director of

5 IN A WORLD OF GOOGLE’S PANDA, PENGUIN, & MANUAL PENALTIES, SEO THAT ACTUALLY WORKS

David Varnai, E-Commerce Manager, ZENNI OPTICAL; Mike Mothner, Chief Executive Officer, Founder, WPROMOTE SEO provides a lucrative steam of traffic and revenue for e-commerce sites large and small, and dropping off Google even briefly will have a major impact on a retailer’s revenue. You’ll hear the story of how one retailer was hit by a Google penalty and de-indexed—and what it did to make up for past mistakes and ultimately come back stronger than ever. In a world where Google hands out penalties by the thousands, you’ll see why the SEO tactics of the past have no place in SEO’s future. You’ll learn how your site can avoid getting hit for tactics performed long ago, and specific on-site and offsite SEO strategies that the smartest retailers are using to leapfrog the competition.

12:00 - 1:00 p.m. 5

LUNCH

1:00 - 1:45 p.m.

5 GOOGLE SHOPPING CAMPAIGNS, ONE YEAR LATER: WHAT RETAILERS KNOW NOW

Eric Best, Executive Vice President, Marketing, COMMERCEHUB It’s been nearly a year since Google retired its Product Listing Ads campaign format, requiring advertisers to shift to Shopping Campaigns, which manage both AdWords and Product Listing Ads, including ad creation and bidding, from one place. The change was to benefit retailers by making managing ads in Google easier, giving them access to more product information and reporting data about campaign performance, and even adding a bid simulator that lets retailers bid on ads for multiple products at once. But the new format’s a challenge too, and how retailers set up their campaigns and inventory information within it will have a critical effect on their budget, campaign bids and overall goals. In this session,

J U N E 2 – 5 , 2 0 1 5 | C H I C AG O | M CCO R M I C K P L AC E W E ST

POST-SHOW WORKSHOP

8:45 - 9:30 a.m.

GETTING MORE OUT OF GOOGLE: HERE’S THE LATEST 5

11:15 a.m. - 12:00 p.m.

MAIN DAY 2

7:30 - 8:45 a.m.

9:30 - 10:15 a.m.

online stores shares his experience-driven recommendations to help retailers maximize seasonal paid search opportunities with campaign planning, execution, optimization, and roll-back.

MAIN DAY 1

Just when e-retailers believe they’ve found the right formula for profitable search engine marketing and search engine optimization, the rules and the landscape change. Google and other search engines shift algorithms in a quest for ever more relevant results to natural search queries, while new offerings in paid search increase the complexities of spending. This day-long workshop offers expert advice and retailer insights on keeping the best of what has been demonstrated to work, along with how to evaluate and implement the most promising new developments in this key channel of online marketing.

into a returning customer? The interactive marketing director of a top hotel chain found an answer in more precise remarketing. In this session, learn how Leading Hotels of the World successfully targeted non-converting customers through Google RLSA (Remarketing List for Search Ads) with sharper segmentation and message targeting and by aggressive bidding on sets of carefully selected keywords. You’ll also take home tips and tactics on other remarketing tactics to win back potential customers.

PRE-SHOW WORKSHOP

10% of Obsession purchased a handbag, an astunding mobile conversion rate. The retailer will discuss how retailers can find inspiration in mobile leaders in other industries and how to effectively transform mobile sites into buying machines.

IRCE 2015 hear how retailers are navigating their way successfully through the first year of Shopping Campaigns and the lessons learned.

attendees from the floor, has something for everyone-whether your site is reviewed, or whether you learn from the reviews of other sites volunteered. Our expert will highlight what sites and are right in optimizing for search and where there is room to improve. You’ll take away quick, practical tips that you can apply to your own site to boost SEO.

1:45 - 2:30 p.m.

5 LEVERAGING SEARCH INTENT IN SOCIAL CAMPAIGNS

Aaron Goldman, Chief Marketing Officer, KENSHOO Leveraging consumer search data in social campaigns can have a significant impact on both search and social advertising performance including lowering cost-perclick and increasing return on investment. One retailer recently targeted consumers on Facebook based on the specific ads on which they had previously clicked. The social audience created up to 110% higher ROI and 66% lower CPC than shoppers gained through similar paid search campaigns. In the session, a retailer and a vendor expert will share additional results and show ways retailers can leverage the data they collect in search to boost results across channels.

2:30 - 3:15 p.m.

5 SEO FOR VIDEO: MAKING SURE THE SEARCH ENGINES—AND CONSUMERS—FIND YOU

Tom Clifton, Co-Founder and Head of B2B, ANIMOTO ; Sonny Ganguly, Chief Marketing Officer, WEDDINGWIRE E-retailers face the perennial challenge of how to optimize videos for search engines. By now, optimizing for search has become pretty straightforward for product descriptions and images. But many marketers remain perplexed as to how to optimize videos for SEO. And with consumers’ rapidly growing interest in viewing product videos, optimizing for search becomes even more important. This session will lay out some simple ideas that any marketer can implement so videos show up high in search results. It will include real-life examples of great optimization as well as examples of where improvement is needed.

3:15 - 4:30 p.m.

FRIDAY, JUNE 5

POST-SHOW WORKSHOP

SOCIAL WORKSHOP LET’S GET RECIPROCAL: STOKING THE DIALOGUE

Social media is driving rapid change in several operational areas, not the least of which involve marketing and overall site design. Before embarking on a new social initiative, it’s crucial to assess impact on your organization and that’s how the Social Workshop gets off the ground. Once you’ve charted your priorities and goals, it’s time to investigate the wide array of social components to incorporate into your site to make it easy for shoppers to adopt new tools and engage with your site more frequently and on a more personal level. These workshop sessions are designed to provide a practical roadmap to discover and deploy social functionality in ways that make shoppers want to furnish you with fresh content and to share your content with their own social circles.

7:30 - 8:30 a.m.

6 REGISTRATION AND BREAKFAST

8:30 - 9:15 a.m.

6 NEW SOCIAL PLATFORM? TIME FOR NEW MARKETING TACTICS

5 LIVE SEO REVIEWS: ARE YOU FOLLOWING BEST PRACTICES?

Josh Martin, Director, Digital, Social Media, ARBY’S

Stephan Spencer, Co-Author, “THE ART

You’ve done exhaustive due diligence and are confident the new social platform you’ve chosen is a good fit and has great ROI potential. Now what? Social does not exist in a vacuum and that calls

OF SEO” A longstanding favorite at IRCE, this session consisting of expert live reviews of e-commerce sites volunteered by

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for a recalibration of marketing to fully exploit the new platform without risking disruption to other social initiatives. In this session, you’ll learn how to stay up on emerging social platforms, proven ways to implement a new platform in harmony with existing ones, how to establish metrics and goals and how to ensure the new platform does not undermine the progress you’ve already achieved in the social space.

9:15 - 9:45 a.m.

6 SHOULD SOCIAL INFLUENCE YOUR SITE’S DESIGN?

Jon Kubo, Executive Vice President, Chief Digital Officer, WET SEAL E-retailers are redesigning their online stores with a sharp focus on integrating social elements into their sites. This session will focus on the considerations that go into those “social” redesigns, what a brand gains from doing so and what retailers need to think about when embarking on a redesign. For instance, how can e-retailers determine whether shoppers will use emerging social tools and how can design encourage community-building and sharing of content? The Wet Seal’s chief digital officer will show how to identify and prioritize the goals you want social to achieve and connect those objectives to design execution so you can monitor and measure effectiveness of your site enhancements.

9:45 - 10:30 a.m.

6 MAKING SENSE OF SHOPPINGFOCUSED SOCIAL NETWORKS

Rachel Waller, Global Head, Online Communications, FARFETCH.COM; Deena Varshavskaya, Chief Executive Officer, Founder, WANELO Though they lack the reach of Facebook and other major social channels, shopping-focused social networks with names you may not know deliver higher conversion rates and average order values for one simple reason: Consumers on these sites are single-minded. They visit shopping-focused networks like OpenSky, Polyvore and Wanelo ready to buy rather than to catch up on the news, watch video, find fun memes or otherwise kill time. This session’s speakers will explore the pros and cons of various shopping-focused social networks and how their business models differ so you can determine if one

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CONFERENCE PREVIEW

10:30 - 10:45 a.m. 6 BREAK

10:45 - 11:30 a.m.

resources are needed to manage the relationship? And how can you ensure full accountability for results at the outset?

12:15 - 1:15 p.m. 6 LUNCH

1:15 - 2:00 p.m.

6 DOS AND DON’TS OF SOCIAL PLUGINS

Annemarie Frank, Vice President, Omnichannel Marketing, HSN

Anshuman Taneja, Senior Director, Head of Digital Product Management, ABERCROMBIE & FITCH; Lance Trebesch, Chief Executive Officer, CoOwner, TICKETPRINTING.COM

Social plugins such as Like, Share, Tweet and Google +1 enable shoppers to share your content easily and expose your brand to a wider audience. Effective execution raises lots of questions: How can you incorporate plugins into the web site design so they complement aesthetics? Can you isolate the plugin to specific pages? How can you ensure load time is not compromised? Do you display number of social shares—or hide them until low figures rise to a respectable level? What are the new rules on incentivizing people to Like your page? Which metrics will tell you if your social plugin strategy is working? Our speaker from HSN will outline the challenges encountered and early wins with social plugin strategy, which sometimes take a start-stop-restart trajectory before the best path becomes clear.

Social logins enable consumers to skip the registration step on a new web site by using login information already stored by Facebook or other social networks. Fast and easy. The advantage for e-retailers offering social login is that it allows collection of all sorts of information on customer demographics, psychographics, shopping and mobile app behavior, browsing habits, e-mail and friends lists. Recent developments give shoppers more control over what info they share, lending more transparency and comfort. Our e-retail speakers will detail how to leverage this data to customize digital communication to individual customers in a way that’s welcome—and what measures to put in place to avoid being creepy.

2:00 - 2:45 p.m.

6 PINTEREST VS. FACEBOOK:

6 HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PARTNERS

WHAT’S THE BEST SOURCE FOR TRAFFIC?

Bob Pearson, President, W2O GROUP; Speaker TBA

Mark Ginsberg, Chief Marketing Officer, BEYOND STORES; Jason Roussos, Chief Marketing Officer, LIVING DIRECT Furniture e-retailer Beyond Stores had a burning question: Where to concentrate resources and imagery to attract new customers. Surprise. It’s not Facebook. The web-only merchant focused its marketing efforts on Pinterest, whose 50 million monthly active users skew overwhelming to women, and launched contests to engage the household purchase decision-makers. In this session, Beyond Stores’ CMO will chart the path he took to optimize the brand’s profile on Pinterest. Our second speaker from Living Direct will share its initiatives to engage shoppers in social channels and how Pinterest compares with Facebook.

6 HOW UGC POWERS ROI ON FACEBOOK ADS

Romain Liot, Chief Operating Officer, ADORE ME; Paul Goodman, Chief Financial Officer, Co-Founder, PURA VIDA BRACELETS; Tomer Tagrin, Chief Executive Officer, YOTPO Advertising on social networks is inherently different from advertising on search engines or display networks, and yet many retailers simply reuse ads on Facebook that have worked for them elsewhere. Pura Vida Bracelets was one such retailer until it deployed user-generated content as ad copy on Facebook with a resulting 80% increase in return on investment. Speakers from Pura Vida, Adore Me and a social media expert from Yotpo will divulge what type of UGC is the most effective on Facebook, and how to find the right audience for it.

3:45 - 4:30 p.m.

6 FINDING THE RIGHT SOCIAL STRATEGY FOR YOUR NICHE MARKET

Chad Arnold, Chief Executive Officer, President, DOOR TO DOOR ORGANICS; Cambria Jacobs, Vice President, Marketing, Customer Service, DOOR TO DOOR ORGANICS Door to Door Organics focuses on “farm to table” organic produce in its online grocery business, which emphasizes healthy lifestyles and delivers products to select markets in Colorado, Illinois, Michigan and Missouri. The e-retailer grew 2013 web sales 60% to $26 million through a web site upgrade and use of multiple social media channels. In this session, Door to Door’s top executives will detail the decisions behind selecting social channels most appropriate to their niche and why they steered away from other channels that seemed to be a good fit intuitively but lacked the depth of engagement needed to feed the shopper relationship not only for transactions but also for meal planning and nutritional education. E-retailers serving a niche will learn tactics to build context around their brands.

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POST-SHOW WORKSHOP

Social channels are no longer the ultimate DIY channel for many e-retailers. As the sophistication and number of social networks continues to grow, so does the challenge to find a service provider equipped to propel your initiatives forward today—and tomorrow—despite numerous variables, known and unknown. Our speakers, a social media expert who led groundbreaking social media campaigns at Dell and his retail copresenter, will help you craft a scorecard to evaluate vendors and RFPs once you’ve narrowed the field of candidates. Prioritize your questions such as: Can reports be customized and automated? Does the vendor merely collect data or deliver meaningful measurements? What internal

3:00 - 3:45 p.m.

MAIN DAY 2

11:30 a.m. - 12:15 p.m.

6 BREAK

MAIN DAY 1

6 HOW SHOPPERS’ SOCIAL CUES DRIVE PERSONALIZATION

2:45 - 3:00 p.m. PRE-SHOW WORKSHOP

is a good fit for you. Learn how shoppingfocused social networks provide a unique window into developing shopping trends and how monitoring the conversations can help you refine your merchandise mix.

IRCE 2015

THE EXHIBIT HALL SERVES AS THE EPICENTER OF FUN AND NETWORKING DURING IRCE 2015.

NETWORKING

MAKE NEW CONNECTIONS DURING R E C E P T I O N S , P R AC T I C E YO U R S W I N G AT T H E G O L F Z O N E , P L U G

THE INDUSTRY EVENT OF THE YEAR

I N AT T H E I N T E R N E T L O U N G E O R P U T YO U R F E E T U P AT T H E M A S S A G E S TAT I O N .

1 WELCOME RECEPTION

6 MASSAGE STATION Need a minute to unwind? Visit the Massage Station located in the Exhibit Hall and re-energize with a complimentary chair massage.

2 COCKTAIL RECEPTION A Cocktail Reception, featuring complimentary beer and wine for all IRCE attendees, will be held on the evening of Wednesday, June 3, from 4:30 - 6:30 p.m.

2014 “Wine the Wheels” winner.

The Exhibit Hall serves as the site of the Welcome Reception to be held on the evening of Tuesday, June 2, from 4:00 6:30 p.m. Open to all IRCE attendees, the Reception includes complimentary beer, wine and hors d’oeuvres.

3 INTERNET LOUNGES Attendees can stay plugged into their worlds for the duration of IRCE. The IRCE 2015 Exhibit Hall houses two strategically located Internet Lounges. Each lounge is equipped with lounge furniture, giving attendees an ideal spot to access the Web as they recharge their own computers/mobile devices, grab a complimentary snack, relax and network with their peers. Sponsored by:

4 MOBILE DEVICE CHARGING STATIONS Stay powered up for the duration of IRCE. The complimentary Mobile Device Charging Stations are conveniently located in the Exhibit Hall. With the ability to charge a wide variety of devices in a secure area, you can drop your device off at one of the stations while you visit with exhibitors in the hall, and when you return your device will be powered up and ready to use. Sponsored by:

5 GOLF ZONE A high-tech golf simulator and a 90 ft. long putting surface will be located on the Exhibit Hall floor and will be used to run closest to the pin, long-putt, and “hole-in-one” daily contests. Contestants will compete for a chance to win a $10,000 Grand Prize. Sponsored by:

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“WIN THE WHEELS” TOUR & DRAWING IRCE 2015 affords attendees several opportunities to win raffle prizes, with none being more coveted than the brand new 2015 Mercedes Benz CLA 250 from Internet Retailer’s “Win the Wheels” raffle! Made possible by generous advertisers of the June issue of Internet Retailer magazine, the booth tour and drawing take place in the Exhibit Hall on Thursday, June 4. The lucky winner will receive the keys to a brand new 2015 Mercedes Benz CLA 250. Sponsored by:

8 GLOBAL THEATER IRCE has partnered with eTailing India and eShow! The Global Theater at IRCE, located directly behind the West Hall Cafe in the Exhibit Hall, will feature a series of industry sessions addressing issues specific to the Indian and Latin American e-commerce markets. For more details, see page 6. Global Partners:

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EXHIBIT HALL+

EXHIBITOR O V E R V I E W EXHIBIT HALL HOURS + EVENTS TUESDAY, JUNE 2 | 4:00–6:30 P.M. 1. Welcome Reception in the Exhibit Hall WEDNESDAY, JUNE 3 | 9:00 A.M.–6:30 P.M. 1. Morning and Afternoon Breaks 2. Lunch 3. Cocktail Reception in the Exhibit Hall THURSDAY, JUNE 4 | 9:00 A.M.–4:00 P.M. 1. Morning and Afternoon Breaks 2. Lunch 3. Win-The-Wheels and Sponsored Raffle Drawings FRIDAY, JUNE 5 Workshops Only, Exhibit Hall will not be Open

IRCE attendees supplement what they learn in the conference sessions by visiting the Exhibit Hall. There, attendees will find exhibitors that demonstrate the latest technologies, services and solutions in the e-commerce industry. The Exhibit Hall is the networking hub of the event – hosting the conference’s two cocktail receptions, all meal and beverage breaks, internet and relaxation lounges. The Exhibit Hall is a can’t-miss piece of the IRCE experience, as it hosts the largest collection of e-commerce solutions under one roof of 250,000-square-foot show floor, making it one of the largest displays of services and technology.

BUT YOU CAN STILL NAVIGATE THE EXHIBIT HALL WITH EASE The size of the Exhibit Hall is tamed by its easy navigability. Attendees can utilize the IRCE show app to navigate the show floor, which will help attendees find who they need to visit within one of over 70 solution categories. Explore the floorplan, exhibitor list and categories at www.irce.com/floorplan.

NETWORKING OPPORTUNITIES The Exhibit Hall will continue to be the epicenter of networking and relaxation for attendees at IRCE 2015. Events happening in the Exhibit Hall include two cocktail receptions, held in the evening on June 2 and June 3. Find out more on page 40.

FEATURED AREAS & LOUNGES Stay plugged in for the duration of IRCE. Practice your golf swing. Get a complimentary massage. Win a brand new luxury car. These are just some of the examples of what’s happening in the Exhibit Hall. Find more details on what’s happening on page 40.

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IRCE 2015

ALPHABETICAL LIST 4-Tell 4PX 500friends 7Search.com Acceleration Partners Access Technology Solutions Accurate Box Company Act Bold AddShoppers Adlift, Inc. AdRoll ADSI - Advanced Distribution Solutions, Inc. Advanced Pricing Logic Aero Fulfillment Affiliate Window AFMS AFS Agility Multichannel AgilOne Ai AirSaver Akamai Technologies AKENEO Ally Commerce Altius Americaneagle.com Amware Fulfillment Answers APC Postal Logistics Aria Systems, Inc. Artifi Labs Asendia USA Atandra T-HUB Authorize.Net Avalara Avectous Integrated Software B&W Press B2C Europe USA Inc. Barilliance Beacon Technologies Better Packages, Inc. BitPay BKA Content Blosm Blue Acorn Blue Cherry Group BlueSnap BlueSwitch Bongo International Borderfree

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Box On Demand Braintree Brand View Broadleaf Commerce BRONTO buySAFE Buzztala Cake Canada Post CardinalCommerce Corporation Celerant Technology Corporation Certona Channel IQ ChannelAdvisor ChannelMAX Chetu Inc. Chicago Tag & Label Classy Llama CommerceHub CommerceV3, Inc. Compare Metrics Connexity, Inc. Convermax Conversions On Demand Corelead Interactive CORESense Corra CPC Strategy Criteo Crossview Inc. CrowdFuel Custora CyberSource Demandware Dematic Deposco Devbridge Group DHL Global Mail Digital River Direct Link Worldwide, Inc. Direct Tech Distribution Alternatives DK European Fulfilment DM Fulfillment DMi Partners Domo Dotcom-Monitor Dotcomweavers dotMailer Inc. Dunn Solutions

DuplexPackSlipLabel Dydacomp Dyn EasyAsk EasyPost eBay Commerce Network eBay Enterprise eBay Inc. eBay Local Elite SEM EmailDirect.com eMerchant Inc. Endicia eNext Group Engineering Innovation EPiServer Etail Solutions Ethoca Evergage Exclusive Concepts Extole Eye4Fraud EYEMAGINE Fanplayr Targeted Conversions Fathom FedEx Feedvisor Feefo FIDELITONE Fifth Gear First Flight Solutions FirstMile FitForCommerce Flanders Investment and Trade FlexShopper Fluent Fulfillment.com FuturePay GeoSwift Gift Wrap Solutions Global Delivery Network Global Response GlobalOne GlobalShopex Globegistics Glyph Language Services GoECart Gorilla Group GPShopper Grand River Group FiO

Companies in bold caps indicate show level sponsors

Guidance HasOffers Hawk Search Help.com HookLogic hybris Software, An SAP Company Ideosity IDR Marketing Partners IDS - Integrated Distribution Services, Inc. iGlobal Stores IgnitionOne Iksula INetU Managed Hosting Inferlytics Innotrac/SmartHub InOrder OMS and WMS Software Inpay inRiver Inc. INSITECOMMERCE International Checkout International Delivery Solutions Internet Retailer Interpro Translation Solutions, Inc. Intershop Invodo IPG Jagged Peak JCB International Credit Card Co. JH Specialty, Inc. JR Language Translations k-eCommerce Kadro Kalio Kevy KISSmetrics Kount LexisNexis Risk Solutions Liaison Technologies LINNWORKS LiquidPixels Listrak Liveclicker LiveIntent Logicbroker LYONSCG Magento

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OF 2015 EXHIBITORS Manna Distribution Services Maple Logistics Solutions Marketing Alternatives, Inc. MARKETLIVE MartMobi MasterCard Maxymiser McFadyen Solutions MerchantAdvantage MerchantWords MICROS Mirakl Inc. Miva Merchant Monetate Monsoon Commerce MOZU Multichannel Merchant Multidev Technologies/ e-comDrive MyBuys National Fulfillment Services Natural Solutions Navigo Consulting Group Nectar Online Media, Inc. Needle NetElixir Netsphere Strategies NETSUITE INC. NEWEGG Newgistics Nexcess NEXTOPIA SOFTWARE CORPORATION Numina Group OHL Olapic OnBrand24 OnTrac OperationROI OPEX Corporation Optimove Orckestra OrderDynamics OrderGroove Original Media Ortery Technologies OwnerIQ OWOX Packsize, LLC Parcel Insurance Plan PayPal

PFSweb Pitney Bowes ECommerce Planet Payment PM Digital POWERREVIEWS PrairieWeb Internet Marketing Inc. Prepress India PrestaShop PriceManager PriceWaiter Promotion Fulfillment Center PulsarFour Purolator International QCSS Inc. Quebell Queue-it Rackspace Ranpak Corp Razorfish Recurly Reflektion Refund Retriever RefundsManager Rio SEO Riskified RJMetrics RKG RM Boulanger ROC Commerce ROI REVOLUTION, INC. RR Donnelley Saddle Creek Logistics Services Sailthru Sales & Orders Salesforce ExactTarget Marketing Cloud SalesWarp SapientNitro Schaefer Systems International Inc. Sealed Air Corporation Searchandiser SearchSpring Seller Cloud SellerActive Sellpoints SEMrush ShareASale ShippingEasy

ShipStation Shipsurance Insurance Services ShipWorks SHOP.COM Shopatron ShopFans Express ShopSocially ShopVisible Shotfarm Siggins Signal Sitecore SiteLock SiteSpect Skubana SkuVault Slatwall eCommerce SLI Systems SMARTASSISTANT SmartBear Software Smarter Remarketer SmartFocus Snap36 Snapfulfil SaaS WMS Social Annex Solid Commerce Speed Commerce SPS Commerce Stamps.com StellaService Sticker Mule Storopack StrongView SureDone Symantec TAGG Logistics Tealium Teapplix Tension Packaging & Automation Thanx Media The Media Trust Thill, Inc. Tobii Technology, Inc. Total-Apps Translations.com Transportation Impact TransUnion/TLOxp TriggerMail TrueShip Trustpilot

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TurnTo TVPage Ugam Unbound Commerce UNBXD United Delivery Service United Fulfillment Solutions, Inc. United States Postal Service UniteU Commerce / uMobile POS U-PIC Insurance UPS USA Fulfillment Usability Sciences UserTesting Vcare Technology Verified Reviews Verizon Digital Media Services Vertex SMB Vertical Rail Vinculum Limited Visa Visual IQ VTEX Ward/Kraft, Inc. Web 2 Market WebJaguar WebLinc eCommerce WebShopHub Wiland Windsor Circle Wiser Wolters Kluwer WooCommerce WPROMOTE X-Cart Yahoo Yotpo Yottaa Zeon Solutions Zerolag Hosting Znode Ztuff Rigid Mailers

List current as of 1/15/2015

IRCE 2015

HOTEL+TRAVEL I N F O R M AT I O N I R C E ’ S O F F I C I A L H OT E L PA R T N E R , T R AV E L PLANNERS, OFFERS SECURE BOOKING SERVICE

HYATT REGENCY CHICAGO 151 East Wacker Drive, Chicago, IL 60601 Discounted IRCE 2015 Conference Room Rate: $245 per night The Hyatt Regency Chicago is the northernmost accommodation and also a stop along the IRCE Express Bus Route. Enjoy the new welcoming lobby, engaging check-in pods and more. The authentic hospitality received from the moment you arrive to the time you depart tops it all off.

F O R T H E S H O W. P L E A S E B O O K D I R E C T LY T H R O U G H T R AV E L P L A N N E R S T O TA K E A D VA N TA G E O F T H E D I S C O U N T E D H O T E L R AT E S . TO B O O K O N L I N E , V I S I T W W W. I R C E . C O M / T R AV E L - I N F O R M AT I O N O R C A L L T R AV E L P L A N N E R S D I R E C T LY AT 800-221-3531.

PALMER HOUSE HILTON CHICAGO 17 E Monroe Street Chicago, IL 60603 Discounted IRCE 2015 Conference Room Rate: $257 per night The Palmer House Hilton offers more than 1,600 deluxe rooms and 40 suites and is situated in the heart of Chicago’s Loop – all while being less than two miles from McCormick Place West, home to IRCE 2015. It is located within one block to the Elevated Trains from O’Hare and Midway Airports.

HILTON CHICAGO 720 South Michigan Avenue Chicago, IL 60605 Discounted IRCE 2015 Conference Room Rate: $257 per night The Hilton Chicago is one of Chicago’s largest hotels and a mainstay for convention visitors due to its proximity to McCormick Place convention center. The hotel is also a short distance from Chicago’s loop business center, as well as the shopping and theater district.

HYATT REGENCY MCCORMICK PLACE 2233 S. Martin Luther King Drive Chicago, IL 60616 Discounted IRCE 2015 Conference Room Rate: $269 per night Hyatt Regency McCormick Place’s main draw is proximity: it is connected via enclosed walkway to McCormick Place, home of IRCE 2015. This hotel offers direct connection via enclosed skybridge to McCormick Place Convention Center and remains the preferred choice for visitors year after year.

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CONFERENCE PREVIEW

VISIT WWW.IRCE.COM/TRAVEL-INFORMATION TO BOOK YOUR HOTEL.

W E LCO M E TO C H I C AG O ! A WO R L D - C L AS S CONFERENCE, IN A WORLD-CLASS CITY!

(Top) Exterior of Hyatt Regency Chicago, courtesy of Hyatt Hotels, (left) Outdoor lounge at the Hyatt Regency McCormick Place Chicago, courtesy of Hyatt Hotels and (right) a guestroom at the Hilton Chicago © 2014 Hilton Hotels & Resorts. Image opposite page: historic lobby of The Palmer House Chicago © 2014 Hilton Hotels & Resorts.

FREE EXPRESS BUS SERVICE

GETTING HERE

There will be no need for IRCE attendees to wait in line for cabs, fight the traffic on Lake Shore Drive or pay for taxi or parking fees thanks to the Convention Express Bus Route that links Chicago’s downtown hotels to McCormick Place West’s main entrance. This express route is reserved exclusively for private buses to McCormick and runs non-stop through Grant Park. The free IRCE buses will run every 15 minutes to and from each hotel and McCormick during peak hours. The shuttle schedule will be posted on the conference web site closer to the show.

With two major airports offering thousands of nonstop flights, getting to Chicago is easy. You can fly into O’Hare International (ORD), a hub for United and American Airlines, or Midway International (MDW), Southwest Airline’s hub in Chicago. Both airports offer easy access to the city via the public transportation and taxi service. Driving directions and parking information is available at www.irce.com.

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IRCE 2015

R E G I S T R AT I O N

A P

N C

D G

C H I C AG O | M C C O R M I C K P L AC E W E S T

IRCE 2015 REGISTRATION IRCE offers a variety of passes to meet your needs. Registration options include an intensive, four-day pass, which includes all offered workshops and conferences. Or, choose from a two-day main conference pass for the best overview of e-commerce trends in the industry. Looking to get your feet wet or only have a day to spare? A one-day workshop pass is available for either June 2 or June 5.

WHAT CONFERENCE REGISTRATION* INCLUDES • Exhibit Hall Pass for the entire show • Breakfast and lunch or meal voucher for each registered conference day • Online access to speaker presentations before and after the show • Cocktail parties in the Exhibit Hall *Exhibit Hall only passes do not include these benefits. Please refer to the pass type chart on page 45 for specific benefits of each pass type.

HOW TO REGISTER FOR IRCE 2015 You can register online at www.irce.com – it only takes minutes! All registrations must be pre-paid by credit card. Get the best pricing by registering early – Early Bird rates expire on March 30. Questions? Contact Customer Service: 800-352-IRCE or 312-292-9000 (Monday – Friday 9:00 a.m. – 5:00 p.m. EST) You may also email us at customerservice@irce.com. Please send all group requests via email.

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