IRCE Focus Web Design + Mobile Commerce 2014

FORWARD MOBILITY WEB DESIGN + MOBILE COMMERCE ORLANDO | 2014

FEBRUARY 10-12, 2014

HYATT REGENCY ORLANDO PREVIEW GUIDE

QVC

STAPLES

Todd Sprinkle VP, Platform, Content Innovation

Faisal Masaud Executive VP, Global E-Commerce

PLATINUM SPONSORS:

WAYFAIR Mike O’Hara Vice President, Engineering

CAFEPRESS.COM

NEWEGG NORTH AMERICA

Sumant Sridharan President

Soren Mills Chief Marketing Officer

D ES IG N

D ES IG N

D ES IG N

D ES IG N

M O BI LE

M O BI LE

FEATURING RETAIL TRAILBLAZERS INCLUDING:

ZAPPOS Jennifer Sidary Head of Zappos Couture

Two powerful events. One premier destination.

The 7th annual Internet Retailer Web Design & Usability conference and exhibition (IRWD) has been combined with the Mobile Marketing & Commerce Forum (MMCF) to form IRCE Focus: Web Design + Mobile Commerce.

2014 IRCE FOCUS PREVIEW GUIDE

Table of

Contents

Design Consultations .................................................................. 2 Agenda-at-a-Glance .................................................................... 3 Conference Pricing ...................................................................... 4 Reasons to Attend ....................................................................... 5 Web Design Agendas ................................................................. 7 Mobile Commerce Agendas .....................................................14 Index of Speakers .......................................................................19 Exhibit Hall Overview ................................................................21 Exhibitors ..................................................................................... 22

TWO

Powerful Events only ONE Place to Be

The 7th annual Internet Retailer Web Design & Usability conference

the additional resources needed to re-invest in the next round of

and exhibition (IRWD) has been combined with the Mobile

improvements. IRCE Focus on Web Design will present the latest

Marketing & Commerce Forum (MMCF) to form IRCE Focus: Web

design and usability developments and help online marketers

Design + Mobile Commerce. This new and improved event is

understand what it takes to continue evolving as online customers

projected to draw more than 650 participating companies, with

become more sophisticated and their expectations rise.

total attendance reaching 1,300.

FOCUS ON MOBILE COMMERCE With two concurrent conferences and one shared exhibit hall, IRCE

Mobile Nation: Marketing for How We Live Now

Focus: Web Design + Mobile Commerce will offer a collection of

The mobile revolution is reshaping online marketing and retailing.

solutions and services that address the needs of a highly qualified

Nearly 50% of traffic to U.S. retail web sites is now coming from

audience – presented by noteworthy speakers covering significant

smartphones and tablets and even merchants and marketers

and timely industry topics.

who aren’t actively promoting mobile are finding a fourth of their customers and prospective customers are accessing their sites via

The e-commerce authority Internet

mobile. IRCE Focus on Mobile Commerce will include insights on:

Retailer magazine, as official publication

•

understanding the makeup of today’s mobile customers,

and media sponsor of the conference, has crafted an expert

•

the latest design and usability strategies and tactics,

agenda designed to help you keep up with the fast pace of web

•

how management must change its mindset and business

design and mobile commerce.

approaches as mobile adoption soars, •

Choose your preferred track and then mix and match sessions on site. One registration allows access to both conferences. At

practices, •

IRCE Focus: Web Design + Mobile Commerce you can design the conference experience that most immediately benefits your business.

how mobile radically changes well established digital marketing what marketers and merchants must do to keep up with everevolving practices, and

•

how the mobile market might evolve in 2015 as consumers employ their smartphones and tablets even more for shopping,

FOCUS ON WEB DESIGN

ordering and buying.

Always Evolving: Reaping the Benefits of Rolling Redesign

1

Keeping up with the constantly evolving Internet is a huge challenge

The conference will kick off with a full day of the Mobile Design

and requires a constant investment in time and resources as well

Workshop that will provide details on every step of the mobile design

as a willingness to re-think approaches. Retail organizations with a

process. It will cover setting priorities, making sure your product

commitment to change and a flexible approach to business learn

pages perform, how to test apps, whether to embrace responsive

quickly that there is a payoff to their openness. They improve their

design, and more. It will wrap up with the always popular live reviews

conversion rates and increase sales. And as a result they have

of sites and apps volunteered by members of the audience.

Register at focus.irce.com/irwdmc

WEB DESIGN + MOBILE COMMERCE

COMPLIMENTARY

Design Consultations UNCOVER IMMEDIATE ROI FOR YOUR BUSINESS IRCE Focus: Web Design + Mobile Commerce is about even more than expert speakers, exhibitors, and networking opportunities.

Paid conference attendees* are also eligible for two free private design consultations (valued at $500 each) from leading web design and usability firms, who will review your e-commerce site in advance of your meeting and provide detailed pointers on improvements. Appointments are available on a first come, first served basis with a maximum of 2 appointments per registered company. *Excludes Workshop-Only and Exhibit Hall Attendance-Only attendees.

HOW IT WORKS Registrants can choose from up to 15 design and usability consulting firms and more than 500 appointment times on February 10 & 11.

PMS173

C: M: Y: K:

0 79 100 0

R: 241 G: 93 B: 34

Scheduling your company’s two free design consultations is part of the online registration process. You can select consultants based on their areas of expertise, industries served, and times they have available. You will be asked to provide information to help the consultants prepare for their sessions with you, including your site’s URL, one specific design topic or challenge you wish to discuss, your company background and any additional paid registrants who will be attending the session with you.

Registrants are strongly encouraged to schedule their Design Consultation appointments in advance to get their preferred consultants and time slots as well as give the consultants time to prepare recommendations.

Discover more information and view a full list of consulting companies at focus.irce.com/irwdmc.

ORLANDO, FL | HYATT REGENCY

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Agenda-at-a-Glance GLANCE 2014 IRCE FOCUS PREVIEW GUIDE

Web Design SEO Day Session Web Design Workshop Session

Web Design SEO Day Session

Web Design Workshop Session

Mobile Workshop Session

Mobile Workshop Session

11:00 a.m.

Break

10:00 a.m.

Break

Workshop Registration and Breakfast

Web Design SEO Day Session

12:00 p.m.

1:00 p.m.

Web Design SEO Day Session

Web Design SEO Day Session

Web Design Workshop Session Mobile Workshop Session

Web Design Workshop Session

Web Design Workshop Session

Lunch

Mobile Workshop Session

Mobile Workshop Session

Design Consultations

7:00 a.m.

8:00 a.m.

9:00 a.m.

10:00 a.m.

11:00 a.m.

12:00 p.m.

1:00 p.m.

Web Design Session

Exhibit Hall Open

Registration/Breakfast

Welcome and Introductions

FEBRUARY 11

9:00 a.m.

Break

8:00 a.m.

Welcome and Introductions

FEBRUARY 10

7:00 a.m.

Web Web Design Design Keynote Session

Mobile Keynote

Web Design Session

Mobile Session

Break in Exhibit Hall

Web Web Design Design Featured Session Address Mobile Session

Mobile Session

Lunch

Mobile Mobile Featured Session Address

Web Design Session

Lunch Mobile Session

Design Consultations

3

8:00 a.m.

9:00 a.m.

10:00 a.m.

11:00 a.m.

12:00 p.m.

1:00 p.m.

Exhibit Hall Open

Registration/ Breakfast

Welcome and Introductions

FEBRUARY 12

7:00 a.m.

Web Web Design Design Session Keynote

Web Design Session

Mobile Keynote

Mobile Session

Register at focus.irce.com/irwdmc

Mobile Session

Break in Exhibit Hall

Web Web Design Design Featured Session Address

Lunch

Mobile Mobile Mobile Featured Session Session Address

Web Design Session

Lunch

WEB WEBDESIGN DESIGN+ MOBILE + MOBILECONFERANCE COMMERCE

Conference Pricing Register at: focus.irce.com/irwdmc

2:00 p.m.

3:00 p.m.

$895

$995

$1,095

Main Conference (2 Days):

$745

$845

$945

Pre Conference (Workshops only):

$395

$445

$495

Exhibit Hall only:

$195

$225

$295

4:00 p.m.

Mobile Workshop Session

Break

Mobile Workshop Session

On-Site (After 2/9/14)

Main Conference (2 Days & Workshop):

Web Design Workshop Session

Break

Web Design Workshop Session

Pre-Show (1/1/14 - 2/8/14)

5:00 p.m.

6:00 p.m.

Web Design SEO Day Session

Break

Web Design SEO Day Session

Early-Bird (Through 12/31/13)

Exhibit Hall Welcome Reception

Mobile Workshop Session

Design Consultations

2:00 p.m.

3:00 p.m.

4:00 p.m.

Exhibit Hall Open

Web Design Session

Break in Exhibit Hall Mobile Session

Web Design Session

Mobile Session

Design Consultations

2:00 p.m.

3:00 p.m.

Raffle Drawings

Web Design Session

Mobile Session

Break in Exhibit Hall

Web Design Session

Web Design Session

Mobile Session

6:00 p.m.

Exhibit Hall Cocktail Reception

Web Design Session

Mobile Session

5:00 p.m.

4:00 p.m.

REGISTER EARLY FOR THE BEST PRICING! ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

THE TOP

Reasons #1

An Incredible Agenda: Created by the experts at Internet Retailer, our stellar agenda features speakers from companies including Zappos, Twitter, Staples, QVC and Wayfair.

92% of previous attendees rate the previous conference as excellent or very good.

An Intimate Venue for Networking: Build your business and make new connections at IRCE Focus: Web Design + Mobile Commerce. The Hyatt Regency Orlando is the

#2

perfect venue to connect with peers during meals and breaks as well as during cocktail receptions held in the exhibit hall.

Web Design Consultations Offer Immediate ROI: Return to your office with expert suggestions to improve your web site. Web design consultations are offered at no additional charge to attending companies.

Find more details on page 2.

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Register at focus.irce.com/irwdmc

#3

WEB DESIGN + MOBILE COMMERCE

to Attend

#4

An Exhibit Hall Dedicated to the Latest in Web Design & Mobile

Technology and Services: Located adjacent to the session rooms, our exhibit hall features companies ready to provide solutions for your business.

Workshops that Dive Deep: Select from among

t

#5

three pre-conference workshops and get a deep understanding on how to improve your web site design, how to build a mobile commerce platform or how to get the most out of your SEO program.

#6

An Escape from the February Chill: IRCE Focus: Web Design + Mobile Commerce will call the Hyatt Regency Orlando (formerly the Peabody Orlando) home this February. Conveniently located just minutes from Orlando International Airport, the Hyatt Regency is also a short drive to Walt Disney World, Universal Orlando and world-class golfing. And with special hotel rates for IRCE Focus attendees, you can enjoy the February sunshine at 40% off!

ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

WEB DESIGN AGENDA

Agendas WEB DESIGN

MONDAY, FEBRUARY 10 Pre-Conference SEO DAY

8:45 – 9:00 a.m.

WELCOME & INTRODUCTION

9:00 – 10:00 a.m.

KEEPING UP WITH GOOGLE AND BING: THE LATEST ON THE TWO MOST IMPORTANT SEARCH ENGINES Tim Kilroy, chief executive officer, AdChemix; Additional speaker TBA Landing high in search results on Bing and Google becomes more complex every year.

Content, keywords, site design and usability all must work together to ensure shoppers

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10:00 – 10:45 a.m.

manager — and why successful ones are

a product. The SEO Day at IRCE Focus:

HOW SEO’S EVOLUTION CALLS FOR COMPANY WIDE COLLABORATION

Web Design starts with an update on the

Justin Schoen, natural search program

latest initiatives from Google and Bing. Our

manager, REI; Seth Dotterer, vice president,

speakers also will highlight the important

marketing, Conductor

differences between Google and Bing, where

SEO, once a marketing job, is now a cross-

30% of all searches originate today, and

department function involving product

provide guidance on how to optimize your

managers, merchandisers, copywriters,

CREATING SEO-FRIENDLY CONTENT ON A BUDGET

site for one without undermining your efforts

IT staff and others. Many marketers are

Patrick Garmoe, e-marketing specialist,

on the other.

still waking up to this reality, leaving

Betty’s Pies Distributing; Darren Johnson,

a competitive opening for those who

business development manager, Betty’s

implement cross-functional SEO programs

Pies Distributing

now. Learn how SEO managers keep up

Having the right content is key to SEO

with fast-evolving rules and practices and

success. But budgetary constraints can make

communicate and collaborate with all in

ongoing creation of content that boosts SEO

the company whose actions affect SEO.

a challenge. Some e-retailers offload the task

You’ll discover what to look for in an SEO

of keeping site content fresh and findable

will find your site when they’re looking for

Register at focus.irce.com/irwdmc

often an organization’s best politicians.

10:45 – 11:00 a.m.

BREAK

11:00 – 11:30 a.m.

WEB DESIGN + MOBILE COMMERCE

keyworddiscovery.com, bad-neighborhood.

track for conversion rates, sales, margins,

com, Google cache, followerwonk.com and

repeat buys, ROI and yield. This session will

others, helping attendees understand which

cover important concepts in SEO keyword

will be useful for their own situations. The

portfolio management such as keyword

session will include live demonstrations

brainstorming, using tools like Quintura and

on how to use some of the tools and the

Soovle, how to do keyword research using

opportunity for attendees to see tools

tools like Google AdWords Keyword Tool and

applied to their own sites.

Google Trends, and more. You’ll learn what

12:30 – 1:30 p.m.

metrics are essential to evaluate keyword performance and come away knowing how to

LUNCH

create an entire keyword strategy.

1:30 – 2:15 p.m.

3:00 – 3:15 p.m.

LINK BUILDING: SHUN THE SHORTCUTS TO IMPROVE SEARCH RANKINGS

BREAK

3:15 – 4:15 p.m.

SEO strategy, Resolution Media

LIVE SEO REVIEWS: IS YOUR SITE FOLLOWING THE RULES — OR BREAKING THEM?

Thoughtful link building can push your site

Stephan Spencer, co-author, The Art of SEO;

higher in search results, but be ham-handed

Ross Monaghan, Director, Search Engine

and you’ll pay a hefty price. Google will

Marketing, Zeon Solutions

for search engines to outside content

punish you and it can take time and money

The SEO Day will wrap up with live, fast-

developers, but that’s not the only way to

to recover from practices you may not

paced, on-the-spot reviews of SEO practices

win. Discover how to create SEO-friendly

realize are link spam. Learn what types of

at web sites that session attendees volunteer

content in-house and on a budget. Learn

links Google views as egregious, how to find

from the floor. Our experts will analyze

how to re-imagine content you may already

and purge them, what types of links fit your

just how well the sites succeed in meeting

have or can find elsewhere at no cost or low

niche and how to measure link effectiveness.

standards for SEO best practices — or how

cost to create fresh bouquets of content that

Our speakers also will show how to create

they are falling short. Even if the experts

can make your site soar high in search.

valuable links that will help your SEO and

don’t pick your site for review, you’re sure to

outline the investment of time and effort

learn a lot by observing and analyzing what

crucial to a credible link-building strategy.

your competitors are doing.

2:15 – 3:00 p.m.

4:00 – 6:30 p.m.

Dave Cluka, director, digital marketing, Briggs & Stratton; Bryson Meunier, director,

11:30 a.m. – 12:30 p.m.

FREE AND LOW-COST SEO TOOLS AND HOW TO USE THEM Online marketers have many free and low-

HOW TO MANAGE AND REFINE YOUR SEO TERMS

cost SEO tools at their disposal — but some

Ash Salleh, SEO lead, Zappos; Stephan

are more useful than others. Our speaker will

Spencer, co-author, The Art of SEO

describe both well-known and more obscure

Successful keywords should be part of a

free SEO tools, such as wordtracker.com,

comprehensive portfolio that SEO managers

Wil Reynolds, founder, Seer Interactive

WEB DESIGN AGENDA

Web Design and Mobile Commerce

EXHIBIT HALL WELCOME RECEPTION

ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

MONDAY, FEBRUARY 10 Pre-Conference Design Workshop

8:45 – 9:00 a.m.

WEB DESIGN AGENDA

WELCOME & INTRODUCTION

9:30 – 10:30 a.m.

THE BUILDING BLOCKS OF DESIGN: TAKING THE BASICS TO A NEW LEVEL

10:45 – 11:45 a.m.

HOW DOES YOUR SITE PERFORM? LIVE TEST DRIVES William Albert, executive director, User

David Workman, manager, e-commerce

Experience Center, Bentley University; Scott

operations, Delta Apparel; Josh Levine,

Kincaid, vice president, user experience,

chief experience officer, co-founder, Ai

Usability Sciences

WHAT IS THE GOAL OF YOUR REDESIGN: SETTING YOUR OBJECTIVES

Color, typography placement,

Explore site design in a new way. First, you’ll

organization — even white space — are

observe usability lab participants as they

the visuals that can help attract shoppers’

navigate web sites, encounter and overcome

Sam Sarullo, vice president, e-commerce,

attention, keep them engaged with the

design flaws. Next, three volunteers will

Lakeshore Learning

site and intrigued with the brand and turn

take part in live usability exercises on web

Successful redesigns start with an

them into buyers — or they can turn off

sites offered by the audience. Through

identification of the problems you need

or confuse site visitors, detracting from

these “live test drives,” you’ll watch your

to fix and the goals you want to achieve.

the shopping experience and the brand.

peers carry out basic tasks such as search,

Sounds basic, but redesigns are so

In this session, hear from two experienced

finding product descriptions and checkout.

complex that designers and developers

web designers about how to master your

Common roadblocks and superior execution

quickly can lose sight of the over arching

handling of these powerful elements in

will be highlighted by our speakers, who will

objectives as they fix one feature or

web site design and turn them to your

reveal ways to make your site more intuitive,

beautify another. Our kickoff speaker for

advantage.

beautiful and easy to navigate.

10:30 – 10:45 a.m.

11:45 a.m. – 12:30 p.m.

9:00 – 9:30 a.m.

the Design Workshop will show attendees how Lakeshore Learning stayed focused

a flexible, customized and unified user

PICK YOUR PATH: DEVICEAGNOSTIC VERSUS DEVICESPECIFIC

experience across all groups of shoppers.

Darren Johnson, director, e-commerce,

in its recent redesign targeting different customer constituencies, while ensuring

BREAK

LoveSac; Mike Pitone, senior manager, product management, user experience, Urban Outfitters Can a single site deliver a great experience across all devices? Using responsive design,

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Register at focus.irce.com/irwdmc

WEB DESIGN + MOBILE COMMERCE

LoveSac created a device-agnostic site that

technology consultant and an e-retailer

TUESDAY, FEBRUARY 11

shines no matter what device consumers

who’ll walk attendees through how that

Web Design Conference Day 1

use to get there. Our second speaker will

shapes design priorities.

detail how Urban Outfitters takes a different approach — marrying device-specific

8:15 – 8:30 a.m.

WELCOME & INTRODUCTION Kurt Peters, executive editor, Internet

that comes with responsive design. You’ll

HOW BEAUTY AND SPEED CAN COEXIST IN WEB DESIGN

learn that there is more than one way to

Michael Hanreck, managing partner, PAG;

Failing to keep up with fast evolution will

build a retail site where one size really

Mariano Ferrario, director, e-commerce

result in extinction. Our conference chair will

does fit all, the trade-offs and shortcuts to

solutions, NetSuite

explain why creating a rolling redesign is

consider and the results to expect.

Rich imagery and product videos boost

crucial to online retail success and highlight

online conversion, but they can slow web site

ways that the IRCE Focus: Web Design

page loads. Slow-loading cellular networks

conference will help attendees survive to

compound the problem when consumers

compete another day.

features with the efficiency and scalability

12:30 – 1:30 p.m.

LUNCH

1:30 – 2:30 p.m.

Retailer

access sites on a mobile phone. And the longer, data-heavy pages that work for tablet

8:30 - 9:00 a.m.

YOUR REDESIGN: WHAT SHOULD IT COST?

and mobile phone display present additional

Paul Shrater, Co-Founder, Minimus.biz; Rich

and a retailer will explain how they optimize

Lyons, president, chief executive officer,

images, cache data and progressively load

Lyons Consulting Group

content so the retailer’s site loads quickly on

KEYNOTE: STARTING FROM SCRATCH ALL OVER AGAIN: HOW WAYFAIR PULLED TOGETHER 200+ SITES TO REINVENT ITSELF

It’s one thing to decide purely from a needs

all devices, without sacrificing the elements

Mike O’Hara, vice president, engineering,

perspective what features and functionality

that induce consumers to buy.

Wayfair

should be implemented first when it comes to redesigning your e-commerce site. But your decision can’t be finalized until you gain an understanding of what those bells and whistles will cost. How is that cost

performance challenges. A design expert

3:15 – 3:30 p.m.

BREAK

3:30 – 4:30 p.m.

Most e-retailers think of a site redesign as a refresh to adopt the latest design techniques.

That was not the case with Wayfair, No. 52, in the Internet Retailer Top 500. In 2011, after selling online as CSN Stores for nine years with more than 200 product-specific

key features and the range of how much

LIVE SITE REVIEWS: DOES YOUR WEB SITE MEASURE UP?

each one can cost — and we’ll hear from a

Ethan Giffin, president, Groove Commerce;

all products under the Wayfair brand and

Blake Ellis, CEO, CommerceV3

URL. That necessitated a front-to-back

In this fun and informative session, a favorite

revamp of the web site. Our keynote speaker

with IRCE Focus: Web Design audiences,

will explain how the company executed a

attendees will have the opportunity to hear

complex site redesign while maintaining

live feedback on their e-commerce site’s

sales growth and not losing SEO juice or

design when they volunteer their sites from

disrupting major procedures. He’ll provide

the floor. Two web design experts will offer

pointers that all e-retailers can use when

insights on what is — and isn’t — working on

redesigning a site — and perspective that

the e-commerce sites they’ll review on the

no matter how extensive your redesign is, it

fly, along with advice on improvement. It’s a

can’t be as ambitious as Wayfair’s was.

structured? In this session, we’ll identify 10

WEB DESIGN AGENDA

2:30 – 3:15 p.m.

domain names, the company consolidated

learning opportunity for all and a chance to grab a bucketful of take-home tips on how to bring your e-commerce site up to the next level.

4:00 – 6:30 p.m.

EXHIBIT HALL WELCOME RECEPTION

9:00 – 9:30 a.m.

EASY FIXES YOU CAN DO RIGHT AWAY Andrea Marron, managing director, digital, Nicole Miller Well-considered, self-contained web site tweaks pay big dividends when tested first and deployed as part of a comprehensive

ORLANDO, FL | HYATT REGENCY

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WEB DESIGN AGENDA

2014 IRCE FOCUS PREVIEW GUIDE

strategy. Our speaker from apparel

their heads — but also prompted significant

reviews and shipping details, when it’s

e-retailer Nicole Miller will reveal how simple

changes to the site once they better

appropriate to show related products and

enhancements such as free shipping and

understood how shoppers navigate the

how to incorporate social components.

improved product presentation helped

site. Our speaker will describe the weirdest

double web sales in a year. She’ll outline

results and how even those results provided

how to identify which design changes

insights that improved the site experience.

have greatest potential, how to measure the impact the changes will have on site functions and sales lift and how to test and

11:45 a.m. – 12:15 p.m.

STREAMLINING THE CHECKOUT PROCESS John Tucker, vice president, member experience, Trunk Club; Michael Boeke,

FEATURED ADDRESS: CUSTOMERS CALL AND NEWEGG RESPONDS WITH BETTER SITE DESIGN

design and UX lead, Braintree

USABILITY TESTING: THE REAL VOICE OF THE CONSUMER

Soren Mills, chief marketing officer, Newegg

checkout; the retailer loses sales and

North America

shoppers are unlikely to return. A clear and

Bryon Colby, senior vice president, digital

$3 billion online retailer Newegg knows its

trustworthy path through checkout is critical.

commerce, Cornerstone Brands; Bernardine

best customers — cold. That fact is reflected

Hear how one e-retailer, with a focus on

Wu, president, FitForCommerce

in Newegg’s constantly changing approach

personalized service, enhanced checkout

How consumers use sites and what they

to web site design. Newegg was an early

with one-click payment, the resulting

expect from sites are always changing. An

adopter of advanced site search, customer

conversion improvements and how this

expert tester and an e-retailer will show how

ratings and reviews, personalized product

feature will be extended to mobile shoppers.

to harness insights from understanding the

recommendations and deep product

An online payments expert will detail how

consumer psyche, how shoppers navigate

content. Our featured speaker will explain

to build the payments piece of a site so it’s

your site and which design features engage

how Newegg uses web analytics data,

user-friendly.

them and lead to a purchase. They will

customer service interactions and rating and

dissect usability testing options including

reviews to improve the core e-commerce site

eye tracking, card sorting and focus

and sync it with mobile commerce and social

groups — both in- and out-of-lab. They will

media. He will explain what other retailers

THE LATEST COLOR TRENDS IN DIGITAL DESIGN

identify which tests are best for specific

can learn from Newegg’s accomplishments —

Yoav Schwartz, chief executive officer,

circumstances and explain how test results

and challenges — with site design.

founder, Uberflip

then implement to maximize ROI.

9:30 – 10:15 a.m.

guided design decisions that improved conversion.

9:45 a.m. – 6:30 p.m.

EXHIBIT HALL OPEN

10:15 – 11:15 a.m.

Benefits of a superior online experience swiftly go “poof” if a roadblock impedes

2:15 – 2:45 p.m.

Consumers respond to color in ways of

12:15 – 1:15 p.m.

LUNCH

1:15 – 1:45 p.m.

which they may not even be aware. And how they respond to certain colors changes as those colors go in and out of fashion.

That makes color a powerful force that can significantly enhance a web site’s success.

GETTING THE PRODUCT DETAIL PAGE RIGHT

An expert on the importance of color in web

René Charles Arseneau, vice president,

color and the secrets of effective use of color

marketing, Against Nudity; Steve

in digital design, including how many colors

7 QUIRKIEST THINGS WE LEARNED FROM USABILITY RESEARCH AND A/B TESTING

Weiskircher, chief information officer,

to use, which colors prompt certain emotions

ThinkGeek

and actions, color values, the relationship of

The complex product detail page, your

colors to each other and more.

Jag Bath, senior vice president, product,

site’s strongest conversion driver, poses

RetailMeNot

design challenges as best practices evolve

It’s a sure bet that consumers don’t use your

with changing shopper expectations. In this

site in ways you expect them to — or that

session, our speakers will explain how to

are even logical or intuitive. RetailMeNot,

prioritize scores of elements in the product

provider of online coupons and discounts,

presentation hierarchy to provide a clear

has run thousands of tests on how

path to the “buy” button. They will show how

consumers use its site. Results of some

to optimize photos without killing page load

tests left designers and execs scratching

time, where to position product descriptions,

BREAK

11:15 – 11:45 a.m.

11

1:45 – 2:15 p.m.

Register at focus.irce.com/irwdmc

site design will discuss the psychology of

2:45 – 3:30 p.m.

BREAK

WEB DESIGN + MOBILE COMMERCE

particular area. Expect to see a broad range

9:00 – 9:45 a.m.

THE VIDEO TESTING SECRETS YOU NEED TO KNOW

of inspiring examples in navigation, checkout, imagery, integration of social media, video,

INTEGRATING SOCIAL MEDIA TOOLS INTO YOUR SITE DESIGN

John Cecil, author, The Video Marketing

product descriptions and mobile, and hear

Tom Montgomery, co-founder, head of

Revolution; Additional speaker TBA

detailed explanations of what makes each one

marketing, web design, Chubbies Shorts;

A/B test results guide web site design

worth emulating.

Additional speaker TBA

choices, yet few e-retailers perform A/B testing on video. Video content and

Designers are deluged with new social

presentation contain numerous, multifaceted

WEDNESDAY FEBRUARY 12

components that can be compared and

Web Design Conference Day 2

evaluated to determine which options perform best. A testing expert will demonstrate how to pick winners for types

media tools to consider adding, but how do you weigh which bells and whistles are right for your customer? Discover social media tools you can incorporate

8:30 – 9:00 a.m.

right away that deliver a personalized experience yet don’t require custom development, saving cost and time. An

wardrobe colors, types of scripts, run time,

KEYNOTE: HOW KEEPING CURRENT CREATES SUCCESS AT CAFEPRESS

background music and more. He will be joined

Sumant Sridharan, president, CafePress.com

of social plug-ins, will detail why the

by a marketer who will provide details about

With a growth rate almost two and a half

company chose the ones it did and the

his company’s specific experiences in A/B

times the industry’s growth, CafePress is

conversion results the features have

testing of videos.

doing something right. A top priority is

delivered.

of video talent (your CEO vs. an actor),

4:00 – 6:30 p.m.

EXHIBIT HALL COCKTAIL RECEPTION

4:15 – 4:45 p.m.

WEB DESIGN AGENDA

3:30 – 4:15 p.m.

keeping up with the latest look and feel of retail web sites and doing it in a way that connects with its audience. CafePress presents unique, user-designed and commercial, personalized products in an

e-retailer that recently added a host

9:45 a.m. – 3:00 p.m.

EXHIBIT HALL OPEN

9:45 – 10:15 a.m.

20 SITES THAT DO SOMETHING REALLY WELL

current themes and issues. Our day two

NEW CONTENT CHALLENGES THAT SOCIAL SITES CREATE

keynote speaker will talk about the design

Veronica Valladares, vice president, Dress

Stu Silverstein, user experience consultant,

challenges of staying up with current

Barn; Frank O’Brien, founder, Conversation

stuartsilversteindesign

events, holidays, changing fashions and

In the social media realm, doing things right

No web site excels at every conceivable

product demand. He will detail CafePress’

can yield compelling, instant results. But

measure but there are some sites whose

design process that ensures key segments

that presents new, unexpected challenges.

outstanding design heightens one specific

of the company are in agreement on

When an e-retailer’s images are re-pinned

aspect above others in the industry. In this

each approach and how the process

on Pinterest, that company is obliged to

fast-paced session, a design and usability

accommodates differing points of view.

post more new photos to keep its own site

ever-changing backdrop that highlights

expert will show 20 sites whose stellar

imagery fresh. Companies with big followings

execution makes them a rock star in one

on Twitter and Facebook may restructure

ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

job responsibilities or staff up to meet the demand for fresh content. Our speakers will explain how to anticipate cause and effect of social initiatives, how to measure ROI and the

WEB DESIGN AGENDA

rewards of social initiatives.

10:15 – 11:15 a.m.

BREAK

11:15 – 11:45 a.m.

LEVERAGING CONSUMERGENERATED CONTENT FOR SEO

12:15 – 1:15 p.m.

2:30 – 3:00 p.m.

1:15 – 2:00 p.m.

3:00 – 3:30 p.m.

reviews, blogs, social network postings,

CONTENT: THE FOUNDATION OF SEO SUCCESS

forum discussions, photos, videos or

Jeff McRitchie, vice president, marketing,

Annie Trombatore, director, product,

wikis. Such content generated outside your

MyBinding.com; Larry Becker, principal,

Jackthreads

organization can amp up your search results

Larry Becker web

Embracing a “mobile-first” design strategy

— but only if presented in a manner that

In the past three years, content has taken

is laudable, but what does that mean from

encourages a continuous flow of new material.

on a much more important role in e-retailing

a practical standpoint? What tradeoffs

Hear from a retailer SEO expert how a

success as Google now ranks sites based

must you accept to ensure the experience

strategy that incorporates filtering, indexation

on the quality of their content. This session

is optimal across all devices? Our presenter

of targeted phrases and links viewed as useful

will help attendees analyze which products

will outline must-have design enhancements

to the community can boost search visibility

need constant freshening of content, where

and which seemingly irresistible refinements

that drives traffic and sales.

to obtain such content, how to make sure

to forgo when the objective is speediest,

your efforts to create outstanding content

streamlined navigation. At Jackthreads,

result in your site’s ranking high in search

substance of content is as crucial as how

results, who the ideal staffers are for content

that content is presented. You’ll hear new

strategy and where to find them and how

ways to refine design without undermining

content developers and SEO marketers can

content as a trust-builder.

Ryan Gripp, manager, e-commerce, digital marketing, H2O Plus It’s no longer enough to simply allow customers to contribute to your product

11:45 a.m. – 12:15 p.m.

FEATURED ADDRESS: COMMUNICATING THE BRAND VALUE THROUGH DESIGN Jennifer Sidary, head of Zappos Couture, Zappos

LUNCH

work together.

2:00 – 2:30 p.m.

HOW MOBILE-FIRST DESIGN DRIVES SALES ACROSS ALL SCREENS

3:30 – 4:15 p.m.

LIVE REVIEWS: WHERE DOES YOUR SITE STAND OUT — OR NEED IMPROVEMENT?

selling shoes. Today, Zappos has branched

RESPONSIVE DESIGN: A STEP-BYSTEP TOUR OF ONE E-RETAILER’S ODYSSEY

out and offers couture products and an

Alaa Hassan, vice president, iNetVideo.com

RadiantBrands; Craig Smith, chief executive

extensive luxury brand portfolio on Couture.

Though responsive design has many

officer, founder, Trinity Insight

Zappos.com. Significant growth in three

evangelists, some soon forget the bumpy

The Web Design conference will wrap

years proves that the right design approach

path they took to get there — the hurdles

up with the ever-popular live site design

can result in product line extensions and new

scaled, the tradeoffs and tough decisions.

critiques. Our experts will review sites that

customers and revenue. The head of Zappos

In this session, you’ll hear from an e-retailer

attendees volunteer from the floor and

Couture will discuss how Zappos, now a unit

that recently made the switch and will

highlight what the site is doing right and

of Amazon, built on past success and applied

detail what factored into the decision to go

where it needs improvement. Even if the

principles of design to move into a new

responsive versus a mobile-only site, the

experts don’t choose your site, you’re sure to

source of revenue and profits.

extensive planning and testing involved,

learn a lot.

Zappos.com focused on the customer experience to make a name for itself in

tools used and the impact on sales now that the web site is rendered in optimum fashion for smartphones and tablets.

13

BREAK

Register at focus.irce.com/irwdmc

Steven Donaldson, president, founder,

WEB DESIGN + MOBILE COMMERCE

MOBILE COMMERCE

the retailer’s sites and apps as their very mobile-savvy customers.

9:45 – 10:15 a.m.

10:30 – 11:30 a.m.

THE CHALLENGES AND OPPORTUNITIES IN USER TESTS FOR APPS

MOBILE SITE REDESIGN: SETTING YOUR PRIORITIES

Frank Panko, chief executive officer, co-

Braden Hoeppner, vice president, web sales,

chief executive officer, Artisan

Coastal Contacts; Ben Terrill, vice president,

A/B testing is often used to identify web

customer success, Mobify

site refinements. But such testing has been a

Only a year after it launched a mobile web

challenge on apps, which do not reside at a

site, Coastal.com moved to its second-

central location and which require consumers

generation mobile commerce site. The

to download and install. Advances in

site has a new design, embedded product

technology have made such testing possible.

videos, Gigya social integration for sign-in

Our speakers are from a company that

‘MOBILE FIRST?’ FIRST YOU NEED A DEDICATED TEAM

and registration and a Try On View feature,

developed A/B testing systems for apps and

which lets mobile shoppers virtually try on

a retailer who improved its app based on

Speaker TBA

eyewear frames. Our speakers will explain

A/B testing. They will show how to test and

Mobile commerce development is a top

how they altered design elements based on

improve your app without having to wait for

priority for many and for some companies

user analytics data from the first mobile web

the Apple approval process required when

that means a “mobile-first” strategy,

site, implemented image resizing for better

developers make changes to an app.

in which web site design is driven with

performance, added fixes for dealing with

various mobile devices and screen sizes

high-density displays and more.

MONDAY, FEBRUARY 10 Pre-Conference Mobile Workshop

8:45 – 9:00 a.m.

WELCOME & INTRODUCTIONS

9:00 – 9:45 a.m.

in mind and business decisions across the organization are influenced largely by mobile objectives. In this session, an

10:15 – 10:30 a.m.

BREAK

founder, A View From My Seat; Bob Moul,

11:30 a.m. – 12:30 p.m.

WHAT INFO SHOULD A MOBILE PRODUCT PAGE PRESENT? Ken Au, director, e-commerce, Abt

e-retailer will detail genesis of its mobile

Electronics; Josh Zapin, global director,

first strategy, the staffing resources

global e-commerce, Crocs

required and next steps to ensure store

Product info on mobile is much different

associates are as well-informed about

from product info on a web page. But it’s not

MOBILE COMMERCE AGENDA ORLANDO, FL | HYATT REGENCY

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MOBILE COMMERCE AGENDA

2014 IRCE FOCUS PREVIEW GUIDE

15

2:45 – 3:00 p.m.

just a matter of cutting back. Remove the

span different device screens, and support

wrong pieces and sales will suffer. Retailers

customer service and even face-to-face

must measure the impact of every piece of

interactions with agents. Learn how MetLife’s

information to know which prompts sales,

top application development executive and

and get rid of stuff that gets in the way. Our

his team are building out sites and apps

speakers will explain which information is

for maximum utility and continuity across

A CRUCIAL STEP: COMPRESSING DATA FOR MOBILE DOWNLOADS

most important, how to balance competing

all channels, and gain insights into the best

Scott Newman, chief executive officer,

needs of marketing, merchandising and

practices in mobile development.

president, US Markerboard; Brian Houlding,

site performance, how to test results, make refinements and whether mobile content

2:00 – 2:45 p.m.

BREAK

3:00 – 3:45 p.m.

IT manager, US Markerboard Compressing data — making videos, images

SECRETS OF CREATING A RESPONSIVE DESIGN FOR SMARTPHONE AND TABLET SITES

and other files smaller for faster page

Michael Layne, director, internet marketing,

Our speakers will discuss the ways data can

Fathead; Erick Barney, director, marketing,

be compressed, how to find a vendor that

Motorcycle Superstore

will do the job reliably at a reasonable price

AT YOUR FINGERTIPS: HOW METLIFE’S MOBILE AND DIGITAL INITIATIVES WILL RE-INVENT HOW CONSUMERS BUY INSURANCE

Responsive web design that detects the type

and costs and benefits of data compression.

Gary Hoberman, senior vice president, chief

obstacles. Our speakers in this session will

information officer, regional application

explain how responsive web design works in

LIVE REVIEWS: WHERE DOES YOUR SITE OR APP STAND OUT — OR NEED IMPROVEMENT?

development, MetLife; Alex Schmelkin, chief

their organizations, the challenges to smooth

Brian Klais, chief executive officer, founder,

executive officer, founder, Ai

operation, the benefits and drawbacks to

Pure Oxygen Labs; Jeremy Black, director,

Mobile plays a starring role in how global

responsive web design and how they have

retail, hospitality, Pivotal Labs

insurance provider MetLife is re-engineering

refined their responsive web design program

The Mobile Commerce conference Workshop

how consumers will purchase insurance,

based on what they have learned so far.

will wrap up with the ever-popular live

should affect web site content.

12:30 – 1:30 p.m.

LUNCH

1:30 – 2:00 p.m.

of device a consumer is using and adjusts the web site format accordingly is a hot concept that offers great benefits as well as some

loading — is important in web site design and even more important for mobile sites.

3:45 – 4:30 p.m.

with sites and mobile apps that integrate

critiques of mobile sites and apps. Our

the digital presentation of its products to

experts will review sites and apps that

Register at focus.irce.com/irwdmc

WEB DESIGN + MOBILE COMMERCE

8:30 – 9:00 a.m.

KEYNOTE: QVC SHOWS THE FUTURE OF MOBILE COMMERCE

HOW TO WORK WITH YOUR VENDOR TO ACHIEVE MOBILE SUCCESS

Todd Sprinkle, vice president, platform,

Joshua Stanley, technology product

content innovation, QVC

manager, web, mobile, Zappos

QVC is at the forefront of the rapidly

Mobile commerce marketing and technology

developing mobile commerce revolution.

moves so fast that marketers have a hard

Mobile accounts for an astounding $1 billion

time keeping up. Many hire vendors whose

in sales, up 32% from the year before. QVC

sole job is to keep abreast of the mobile

ranks No. 3 in mobile commerce retail

business. While this route has benefits,

sales, behind only Apple and Amazon. In a

it creates management challenges in

foretaste of the future, an amazing 45% of

overseeing the vendor’s work, making sure

QVC’s Japanese e-commerce sales come in

you’re getting what you need and that

via mobile devices. Our keynote speaker will

your vendor is keeping you current with

explain QVC’s mobile commerce strategy,

the market. Our speaker will address the

how consumers’ quick shift to mobile has

challenges and benefits of using vendors and

changed how the company operates, the

help attendees devise a strategy for keeping

benefits besides sales that QVC gets from

vendors aligned with goals and objectives.

mobile and how QVC’s mobile strategy is evolving as more consumers go the mobile route. attendees volunteer from the floor and highlight what they are doing right and where they need improvement. Even if the experts don’t choose your site or app, you’re sure to learn a lot.

9:45 – 10:15 a.m.

9:00 – 9:45 a.m.

STATE OF THE MOBILE MARKET AND HOW IT’S EVOLVED

10:15 – 11:15 a.m.

BREAK

11:15 – 11:45 a.m.

10 THINGS TO UNDERSTAND ABOUT RESPONSIVE DESIGN Speaker TBA It’s a hot topic because it promises a single

founder, comScore; Mark Brohan, director,

web site that serves all consumers well, no

research, Internet Retailer

matter if they’re on a desktop computer,

Mobile technology has experienced one of

tablet or mobile phone. But responsive

the fastest rates of consumer adoption in

design isn’t easy and it raises new questions.

the history of technology. This session will

Do you start with the smallest or largest

examine the state of the mobile market

screen when designing a site? At what break

today. Our first speaker will examine:

points do you revise elements the consumer

Who are the users? What are their

sees? How do you ensure the site loads fast

demographics? What do they buy? How do

and how will a responsive site work with

WELCOME & INTRODUCTION

they use their phones and tablets to shop?

existing technology? Learn about the most

Bill Siwicki, managing editor, mobile

How does their mobile shopping behavior

important problems designers face when

commerce, Internet Retailer

differ from their web shopping behavior?

going responsive and how to solve them.

The IRCE Focus: Mobile Commerce

Our second speaker will report on retailers’

conference will kick off with insights into the

and marketers’ mobile initiatives and

future of mobile commerce and marketing.

how quickly they have responded to the

Conference chair Bill Siwicki, who heads up

consumer-led revolution.

4:00 – 6:30 p.m.

EXHIBIT HALL WELCOME RECEPTION

TUESDAY FEBRUARY 11 Mobile Commerce Conference Day 1

8:15 – 8:30 a.m.

Internet Retailer’s mobile coverage, will look at the continuing evolution of mobile and provide guideposts for attendees looking to get the most out this conference.

9:45 a.m. – 6:30 p.m.

EXHIBIT HALL OPEN

11:45 a.m. – 12:15 p.m.

RESPONSIVE WEB DESIGN IS BECOMING MORE REFINED — AND MORE RESPONSIVE Chris Boomhower, director, e-commerce, Jewelry Warehouse; Soumen Das, chief

MOBILE COMMERCE AGENDA

Gian Fulgoni, executive chairman, co-

executive officer, UniteU Technologies Some technology companies are developing further refinements to responsive web design — in which a site’s format responds to the

ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

vendor relationship. Our speakers, from two

will discuss the advantages of combining

companies who are hiring their own mobile

server-side technology with the power of a

experts, will explain what they look for in

GOOGLE MOBILE: WHAT ALL MARKETERS NEED TO KNOW

consumer’s mobile browser to mitigate the

staff, how to find the right talent, how to train

Google executive

responsive design issues of page weight and

internal staff to take on mobile duties and

Just as on the Internet, Google is an important

speed. By presenting each device with the

what mobile professionals require to be happy

player in mobile. It’s deeply embedded in the

correct design elements, the device has a

and stay with you.

Android operating system on smartphones

smaller amount of code to process, providing customers speed and ease of use while

and tablets and is encouraging marketers to play in the mobile paid search market. And just as on the web, marketers who don’t keep

Cory Pulice, vice president, e-commerce, e.l.f.

competitors. In this session, attendees will

Cosmetics; Pinny Gniwisch, adjunct professor,

gain insight — directly from Google — into

FEATURED ADDRESS: TWITTER’S FUTURE: WHAT THE LEADING MOBILE MARKETING MEDIUM HAS IN STORE FOR RETAILERS

McGill University

Google’s overall strategy for making mobile a

While the mobile industry is focusing much

more integral part of the shopping experience

attention on responsive design, many

and learn tips for mobile paid search.

Twitter executive

understanding of business goals and customer

Timeliness in snaring customers today means

motivation to create a satisfying user

WEDNESDAY FEBRUARY 12

e-marketers must have a mobile marketing

experience. Ice.com and e.l.f. Cosmetics both

Mobile Commerce Conference Day 2

strategy. And for many marketers, that

offer robust m-commerce sites with features

means Twitter. In fewer than eight years,

and functions designed to convert mobile

Twitter has had a huge impact on marketing

browsers into buyers. Our speakers will explain

in the e-retail world. Our featured speaker

why they adopted their approaches and what

will address the ways marketers can use

they have gotten out of them.

12:15 – 12:45 p.m.

Twitter, both mobile and on the Internet, including how marketers can tap into the Twitter conversations going on around TV shows, sports and news events. He’ll also

MOBILE COMMERCE AGENDA

2:15 – 2:45 p.m.

THE LATEST M-COMMERCE WEB SITE DESIGN TACTICS

navigating a site tailored to their device.

talk about non marketing ways marketers

up with Google changes will fall behind their

design approaches exist that require deep

2:45 – 3:30 p.m.

BREAK

3:30 – 4:00 p.m.

8:30 – 9:00 a.m.

KEYNOTE: MOBILE AT THE HUB: HOW STAPLES IS BUILDING A NEW CROSS-CHANNEL SHOPPING EXPERIENCE Faisal Masud, executive vice president, global e-commerce, Staples Reducing its retail store footprint and expanding online in step with an increasingly

service or to create games, and about

DEVICE DEVELOPMENT: WHAT’S NEXT WITH APPLE

Twitter’s upcoming features.

Jeremy Black, director, retail & hospitality,

recent rollout of a redesigned mobile site

Pivotal Labs

and mobile app overlays the commitment to

Apple has major influence on mobile

mobile commerce key to its broader cross-

commerce and marketing. Even though

channel strategy. On the new mobile assets,

Android devices significantly outnumber

customers can search and buy products

Apple iOS devices, it’s iPhones and iPads that

by category, item number, even a “what’s

represent the vast majority of mobile sales.

new” tab, enjoying easy checkout and a

HOW TO FIND MOBILE STAFF AND BUILD A TEAM

Marketers and retailers must keep up with

more personalized experience. With billing

Apple products to succeed in the mobile

information stored on Staples’ mobile app, as

Geoffrey Robertson, vice president, U.S.

arena. This session will answer the questions:

well as the ability to apply coupons, shoppers

e-commerce strategy, planning, W.W.

What’s next for Apple? Is it planning any more

can also now buy directly from the app.

Grainger; Kenneth Weiss, director, direct

revolutionary products? Are major changes

In the session, Executive Vice President of

marketing, Things Remembered

in the works for existing products? Can the

Global E-Commerce Faisal Masud details how

In an industry as new as mobile, finding the

market continue to expect innovative products

Staples’ mobile initiatives are leading the way

staff to keep you ahead of the game is a

now that Apple’s chief visionary is gone?

as the company builds a superior multichannel

are using Twitter, such as for customer

12:45 – 1:45 p.m.

LUNCH

1:45 – 2:15 p.m.

challenge. While some turn to outside help, others believe success comes from staffing internally. Even if you outsource, you still need knowledgeable staff to manage the

17

4:00 – 4:30 p.m.

device the consumer is using. Our speakers

Register at focus.irce.com/irwdmc

4:00 – 6:30 p.m.

EXHIBIT HALL COCKTAIL RECEPTION

digital customer, office supplies giant Staples’

shopping experience.

WEB DESIGN + MOBILE COMMERCE

9:00 – 9:45 a.m.

11:15 – 11:45 a.m.

1:45 – 2:30 p.m.

Kevin Murphy, senior director, CRM, business

Carrie Seifer, vice president, strategy,

Dawn Deal, senior director, digital

intelligence, Beyond the Rack; Kyle Lacy,

Millennial Media; Additional speaker TBA

marketing, emerging media, Sam’s Club;

senior manager, marketing research,

Mobile has changed the world of copywriting

Tom Boisvert, senior vice president, product

education, ExactTarget

in a big way. When writing for mobile, there

innovation, Triad Retail Media

Studies show that nearly half of marketing

is no gradual romancing of the product;

Retailers have successfully monetized

e-mails are now opened on a mobile device.

instead, the copy must grab readers’

their web sites beyond the shopping cart

The increasing shift in consumer behavior

attention right away. This session will lay out

with digital shopper marketing, brand

from the use of desktops to mobile devices

tips and tricks for writing effective mobile

advertising, social media integration and

creates huge challenges for marketers,

copy, whether you’re on Twitter, texting,

branded content. But today’s shoppers are

including how to format messages and how

running mobile display or paid search ads,

mobile — shouldn’t web site monetization

to change the product pitch the message

or writing e-mail messages the shopper

tools be too? Learn how Sam’s Club is

contains. Our speakers will explain how they

will read on a mobile device. Our speakers

extending its digital shopper marketing to

have developed e-mail marketing tactics to

will provide specific examples of mobile

mobile apps, the mobile web and beyond.

accommodate the new world of mobile, how

copywriting and explain why they worked or

The session will discuss the key link between

their messages have evolved as they have

didn’t work.

online and mobile, completing the path to

SENDING E-MAIL IN A MOBILE WORLD

COPYWRITING FOR MOBILE — THE RULES ARE ALL NEW

learned more about the medium and what further changes are likely.

9:45 a.m. – 3:00 p.m.

EXHIBIT HALL OPEN

9:45 – 10:15 a.m.

5 KEYS TO UNLOCKING MOBILE SEO POTENTIAL Jennifer Bell, director, web site marketing,

THE TIME IS NOW FOR MOBILE MONETIZATION

purchase, and tactics to engage shoppers in

11:45 – 12:15 p.m.

FEATURED ADDRESS: FLASHSALE E-RETAILERS LEAD THE WAY IN MOBILE SELLING Speaker TBA

12:15 - 12:45 p.m.

a nonintrusive way on their personal mobile devices.

3:00 – 4:00 p.m.

M-COMMERCE FOR SMALL RETAILERS: WE DID IT AND YOU CAN DO IT, TOO Terri Hunsinger, partner, WebUndies.com; David Byun, president, Accessory Geeks

Labs

Ken Harker, senior performance consultant,

shares of traffic from mobile devices doubled

Search engine success in mobile is different

Keynote

in one year while mobile sales nearly tripled.

from search engine success on the Internet

In the mobile world, speed equates

Our second speaker’s company had such

— the screen is smaller so there is less real

directly to sales and success is measured

success with mobile that it redesigned its site

estate to make your pitch, responsiveness

in milliseconds. Even the smallest, most

to better handle mobile traffic. They’ll talk

might not be as fast as online and shoppers

harmless-seeming misstep can kill your

about what it took to go mobile, how they

are usually in a want-it-now mode. Plus,

page performance. For instance, that

chose their systems and benefits gained. The

Google now ranks mobile web pages based

250K banner ad, which barely registers

session — and the conference — will wrap

on its own mobile SEO guidelines, which

on the Internet, can be blocking shoppers

with attendees sharing their own stories in

retailers ignore at their own peril. This

from finding a product or completing

an “open mic” format.

session will lay out five essential steps to

a transaction on your mobile site. Our

making sure your ads appear at the proper

speaker will discuss the importance of

time and present a compelling message to

page-load performance and how it’s

entice shoppers to click to your mobile site.

measured, and provide 10 concrete

You Enterprises Inc.; Brian Klais, chief

two small retailers who took the leap into mobile. Our first speaker is a retailer whose

examples of little devils that coders overlooked that had big impact on mobile

MOBILE COMMERCE AGENDA

This session features inspiring stories from

executive officer, founder, Pure Oxygen

BEAT THE CLOCK: FINDING THE GREMLINS BEHIND SLOW MOBILE PAGE LOADS

corporate public relations, Lettuce Entertain

page downloads.

ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

Speakers

WEB DESIGN + MOBILE COMMERCE

William Albert Executive Director, Usability Center Bentley University

Rene-Charles Arseneau Vice President, Marketing Against Nudity

Ken Au Director, E-Commerce Abt Electronics

Erick Barney Director, Marketing Motorcycle Superstore

Jag Bath SVP, Product RetailMeNot

Larry Becker Principal Larry Becker Web

Jennifer Bell Director, Web Site Marketing, Corporate Public Relations Lettuce Entertain You Enterprises Inc.

Jeremy Black Director, Retail, Hospitality Pivotal Labs

Michael Boeke Design and UX Lead Braintree

Tom Boisvert SVP, Product Innovation Triad Retail Media

Chris Boomhower Director, E-Commerce Jewelry Warehouse

Mark Brohan Director of Research Internet Retailer

David Byun President Accessory Geeks

John Cecil Author The Video Marketing Revolution

Brands

19

Dave Cluka Director, Digital Marketing Briggs & Stratton

Bryon Colby Senior Vice President, Digital Commerce Cornerstone

Soumen Das CEO UniteU Technologies

Dawn Deal Sr. Director, Digital Marketing and Emerging Media Sam’s Club

Steven Donaldson Founder, President RadiantBrands

Seth Dotterer Vice President, Marketing Conductor

Blake Ellis CEO CommerceV3

Mariano Ferrario Director of E-commerce Solutions NetSuite

Gian Fulgoni Executive Chairman & Co-Founder comScore

Patrick Garmoe E-Marketing Specialist Betty’s Pies Distributing

Ethan Giffin President Groove Commerce

Pinny Gniwisch, Adjunct Professor McGill University

Ryan Gripp E-Commerce, Digital Marketing Manager H2O Plus

Michael Hanreck Managing Partner PAG

Ken Harker Senior Performance Consultant Keynote

Alaa Hassan Vice President iNetVideo

Braden Hoeppner Vice President of web Sales, Coastal Contacts

Gary Hoberman SVP, CIO, Regional Application Development MetLife

Brian Houlding Manager, IT US Markerboard

Terri Hunsinger Partner WebUndies.com

Darren Johnson Business Development Manager Betty’s Pies Distributing

Register at focus.irce.com/irwdmc

WEB DESIGN + MOBILE COMMERCE

Darren Johnson Director, E-Commerce LoveSac

Tim Kilroy CEO AdChemix

Scott Kincaid VP, User Experience Usability Sciences

Brian Klais Chief Executive Officer, Founder Pure Oxygen Labs

Kyle Lacy Sr. Manager, Marketing Research & Education ExactTarget

Michael Layne Director, Internet Marketing Fathead

Josh Levine Co-Founder, Chief Experience Officer Ai

Rich Lyons President & CEO Lyons Consulting Group

Andrea Marron Managing Director, Digital Nicole Miller

Faisal Masud Executive Vice President, Global E-Commerce Staples

Jeff McRitchie VP, Marketing MyBinding.com

Bryson Meunier Director, SEO Strategy Resolution Media

Soren Mills CMO Newegg North America

Ross Monaghan Director, Search Engine Marketing Zeon Solutions Inc.

Tom Montgomery Co-Founder, Head of Marketing, Web Design Chubbies Shorts

Bob Moul CEO Artisan

Kevin Murphy Senior Director, CRM, Business Intelligence Beyond the Rack

Scott Newman President, CEO US Markerboard

Frank O’Brien Founder Conversation

Mike O’Hara VP, Engineering Wayfair

Frank Panko CEO A View From My Seat

Cory Pulice Vice President, E-Commerce e.l.f. Cosmetics

Wil Reynolds Founder Seer Interactive

Geoffrey Robertson VP, U.S. E-Commerce Strategy, Planning W.W. Grainger

Ash Salleh SEO Lead Zappos

Sam Sarullo Vice President, E-Commerce Lakeshore Learning

Alex Schmelkin President Ai

Justin Schoen Natural Search Program Manager REI

Yoav Schwartz CEO, Founder Uberflip

Carrie Seifer Vice President, Strategy Millennial Media

Paul Shrater Co-Founder Minimus.biz

Jennifer Sidary Head of Zappos Couture Zappos

Stu Silverstein User Experience Consultant stuartsilversteindesign

Bill Siwicki Managing Editor, Mobile Commerce Internet Retailer

Craig Smith Founder, CEO Trinity Insight

Stephan Spencer Co-Author The Art of SEO

Todd Sprinkle Vice President Platform, Content Innovation QVC

Sumant Sridharan President CafePress.com

Joshua Stanley Technology Project Manager, Web, Mobile Zappos

Ben Terrill Vice President, Customer Success Mobify

Annie Trombatore Director, Product Jackthreads

John Tucker Vice President, Member Experience Trunk Club

Veronica Valladares VP Dress Barn

Steve Weiskircher CIO ThinkGeek

Kenneth Weiss Director, Direct Marketing Things Remembered

David Workman Manager, E-Commerce Operations Delta Apparel

Bernardine Wu President FitForCommerce

Josh Zapin Global Director, Global E-Commerce Crocs

Mike Pitone Senior Manager, Product Management, UX Urban Outfitters

ORLANDO, FL | HYATT REGENCY

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2014 IRCE FOCUS PREVIEW GUIDE

Exhibit Hall Discover the Latest in Web Design + Mobile Commerce Technology and Services Located adjacent to the session rooms and registration area, the IRCE Focus: Web Design + Mobile Commerce exhibit hall features companies ready to provide solutions for your business. Discover partners who will improve your companies ROI! With over 80 solution providers expected to exhibit, the combined exhibit hall will bring the best resources in e-commerce to one venue. The result will be an unparalleled collection of services and solutions to address the needs of any size business.

Connections that Matter Network with industry peers, have some fun and take a shot at winning one of several prizes that will be raffled off in the exhibit hall during the following events.

•

Welcome Reception – The Exhibit Hall serves as the site of the Welcome Reception to be held on the evening of Monday, February 10, from 4:00 to 6:30 p.m. Open to all attendees, the reception includes complimentary beer, wine and hors d’oeuvres.

•

Beverage Breaks - All mid-morning and afternoon beverage breaks on Tuesday, February 11 and Wednesday, February 12 will be located in the Exhibit Hall and provide excellent opportunities to meet and greet your peers and the best solution providers in the e-commerce business.

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Register at focus.irce.com/irwdmc

WEB DESIGN + MOBILE COMMERCE

Overview

Interested in Exhibiting?

Exhibit Hall Hours

To reserve a booth, or for more information about

Monday:

4:00 p.m. – 6:30 p.m.

exhibiting and sponsorship opportunities, please contact:

Tuesday:

9:45 a.m. – 6:30 p.m.

EXHIBIT SALES

Wednesday:

9:45 a.m. – 3:00 p.m.

IR Events Group, 800-352-4723 exhibit@ireventsgroup.com

IRCE Focus Web Design + Mobile Exhibiting Companies More than 80 companies specializing in E-Commerce solutions will be exhibiting, including:

•

3dcart

CLI

Kalio

SearchSpring

Ai

Conductor

Liveclicker

SLI Systems

AlertSite by SmartBear

Corra

Lyons Consulting Group

Snap36

Altius

eGifter

MarketLive

Social Annex

Americaneagle.com

EYStudios

Miva Merchant

TurnTo

At Cost Fulfillment

FitForCommerce

MyBuys

Unbound Commerce

Authorize.Net

Fortune3 Ecommerce

Nextopia Software

UniteU

Avalara

GoECart

Optimizely

UserZoom

Beacon Technologies, Inc.

Gorilla Group

Ortery Technologies Inc

Branding Brand

Groove Commerce

Perfecto Mobile

Celebros

Internet Retailer

ROI Revolution

Current as of 10/31/2013

Cocktail Reception - The Exhibit Hall serves as the site of the Cocktail Reception to be held on the evening of Tuesday, February 11, from 4:00 to 6:30 p.m. Open to all attendees, the reception includes complimentary beer, wine and hors d’oeuvres.

•

Raffle Drawings – IRCE Focus: Web Design + Mobile Commerce 2014 affords attendees several opportunities to win raffle prizes, with none being more coveted than the brand new Apple MacBook Pro with Retina Display! The drawing will take place in the Exhibit Hall during the last break on Wednesday, February 12.

ORLANDO, FL | HYATT REGENCY

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Web Design + Mobile Commerce February 10 - 12, 2014 | Hyatt Regency Orlando Get in touch! The future of commerce is evolving faster than ever, online and on the go. In order to stay on top, we’ve combined two powerful events into one premier destination. IRCE Focus will teach you how to tap into tomorrow’s design strategies and move your business forward with mobile commerce. Discover how to activate more users, create better interfaces and promote seamless transactions, wherever your customer engages you.

The place to be in February is Florida. The time to book is now.

Register by December 31 and save $200 on your full conference pass!