PROJECT: GALATH3A FemTech disrupting women's image in the digital-age
Irina Bogdan + Gili Ron Berlin Open Lab Universität der Künste Berlin | TU Berlin
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ABSTRACT ongoing
these behaviours: are they necessary?
design research in woman-machine
Should it be passed on? If so, how
collaboration,
the
could we enhance it to empower
Berlin Open Lab, Universität der
women? The work raises questions
Künste, Berlin. Speculating on what
about sexuality, gender biases and
is culturally considered as womanly
human-machine kinship.
Project:GALATH3A
is
an
performed
at
behaviour and women’s image in the digital age inspired a design process of
Our method includes 3d scanning,
gestures and gentle touch, in robotic
design of digital make-up patterns,
fabrication. We focus on the act of
design and fabrication of bespoke
applying makeup: associated with
end-effectors, translation of hand
commoditization of women and the
gestures
male gaze, for a design intervention. A
Currently tested on our faces, our aim
robotic arm mirroring human gestures
is with an interactive, live installation
prompts questions about the nature of
for people to participate in.
into
robotic
tool-path.
FACE DRAWING SIMULATION Proposed collaboration in putting on make-up, to addres smistrust in automation.
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INTRODUCTION New technologies effect self-image
the norms of womanhood, we
in the digital-age. Beauty standards
propose a bespoke woman-machine
are imposed via social-media
collaboration. Behaviors considered
and
the physical impression of the woman
“womanly”
body is used to promote sales. Digital
translated into machine tool-path.
tools and interfaces also enable
By digitally “mirroring” gestures, we
exploration of varied occurrences to
question the behavior associated
“woman” or “feminine”. From digital
with and the norms expected of
filters to CGI influencers, alternative
genders. Mirroring also gives way to
lifestyles, genders, body types and
reversal of gender roles and power
feminisms occur and made public. Thus,
structures.
digital-tools are potentous for gender
Galathea is the image of the perfect
representation and empowerment.
woman formed by Pygmalion, for
While women’s image is explored in
his pleasure. We wanted to reverse
images and digital graphics, women’s
this relationship: the instrument
image in gestures and movements are
is regarded as equal to its human
yet to be explored with digital tools.
counterparts and is invited to partake
To contemplate and fabulate on
in co-creation.
Right: FACE DRAWING, Berlin Open Lab, UDK Experiments in robotic fabrication, using UR5 robotic-arm
are
recorded
and
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AIM We aim to add to the political discourse
of inhibiting a posthumanist world
on the image of women and disrupt it,
and positively facing what is already
using woman-machine collaboration.
happening.
The design proposes an innovative
Our aim for is to present the findings
approach to machining and tool-path
of our research as an interactive
planning, emphasizing the use of
installation. A set up a live performance
gestures to improve human-machine
with public participation: 3d scanning
interaction, through gaining of trust.
and makeup applied by a robotic
Despite having a largely automated
arm, unique for each individual. The
environment already, automation and
installation on-site includes a set
robots are
often seen as negative
design of a 3.0 salon, built in Berlin
processes and entities. We wish to
and assembled for ARS Electronica
promote kinship and collaboration
2021.
between humans and robots as a way
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INNOVATION Project:Galath3a is situated at the
“Hacking make-up” is an innovative
crossroad of fashion, technology and
design
art. Its speculative design and the
behaviors, sometimes negative ones,
performative quality of the research
are repurposed to empower those
and planned installation can be used
who do them. We propose coupling
to promote novel design-approaches
old behaviours with new materials
in all of the industries mentioned.
and digital agency, to empower
In the cosmetic industry, hacking
women.
makeup has potential in promoting
The design proposes an innovative
social cohesion, gender equality and
approach to tool-path planning:
products responding to issues of digital
using gestures to improve human-
privacy. In the Tech-industry, the project
machine interaction, through
promotes a kinship between humans
gaining of trust. Despite having a
and robots with innovative approach
largely
to machine tool-path planning. This
already, automation and robots are
has potential in emerging fields where
often seen as negative processes and
humans and machines work together:
entities. We wish to promote kinship
in fabrication, design and service.
and collaboration between humans
Data
human-machine
and robots as a way of inhibiting a
collaboration and trust can benefit the
posthumanist world and positively
robotic design industry.
facing what is already happening.
mining
on
method
where
automated
known
the
environment
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METHOD with
code. 3D scans for tool-path planning
robots,
are innovative and advantageous in
visualization and simulation to imitate
hi-res execution. Out intended use
human-gestures and their use in
of the robotic arm in gentle gestures
human-machine collaboration. Human
performed on multiple users at once
gestures, studied and translated into
has, to the best of our knowledge,
tool-path, play a role in building trust
never been done before.
between
“Hacking make-up” is an innovative
This
research’s
appropriating
initiative
is
industrial
humans
and
machines.
Gaining of trust is tested with robotic-
design
touch. We chose to focus on robotically
behaviors, sometimes negative ones,
applying makeup because it demands
are repurposed to empower those
accuracy, gentle touch and trust.
who do them. We propose coupling
The
process
old behaviours with new materials
consists of a constantly synchronizing
and digital agency to empower
data-flow, changing with every new
women.
subject. This is in contrast to widespread
Finally, project:Galath3a’s innovative
use of robotic arms in a factory line
use of industrial robots as instruments
fabrication type and a pre-written
to promote gender-related discourse
bespoke
fabrication
method
where
known
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3D FACIAL SCAN | PHOTOGRAMMETRIC Bridges the gaps between tangible and digital world. The resulted point clous informs the robot.
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DATA FLOW AND DIGITAL DESIGN Photogrammetry > Point Cloud > Mesh > Facial Read > Designed Patterns > Machine Tool-path
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ROBOTIC DRAWING Tests performed at the Berlin Open LAb, UDK, Berlin
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TOOLS Project:Galath3a
constitutes
a
3D scanning and Ai training for facial
multitude of cutting-edge technology.
recognition and a resultant make-up
Robotic tool-path planning consists of
design pattern.
photogrammetric 3D scans, digitally
The use of a 6-axes robotic arm is
designed make-up patterns and robot
proposed for their advantage in
path-planning
articulated movement. Reclaiming
in
Rhinoceros
of
3D,
Grashopper 3D and Robots. Digital
tools of fabrication (from
fabrication includes 3D modelling
automotive industry) for feministic
and printing of bespoke make-up
fabulation,
end-effectors. Experiments in numeric
background of this work with Donna
fabrication are performed using a UR5
Haraway’s A Cyborg Manifesto (1985)
robotic arm.
and the artwork by VNS Matrix.
Data mining in behavior patterns
Thus Digital Fabrication relates not
in
and
only to computer aided design and
documentation of human gestures
manufacturing (CAD/CAM), but also
supports the design of robotic gestures.
to the creation of stories and fables
The project's future aims include Lidar
(“fabrication”).
mammals,
recording
sets
the
the
theoretical
Exterior ø 63mm
Interior ø 34mm
Interior ø 22mm
BRUSH END-EFFECTOR DESIGN Design proposal for a variety of design tools, mounted on the robot.
SPONGE
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DRAWING TOOLS: SILVER BRUSH; ACQUAREL BRUSH; STENSIL BRUSH; SPONGES Tool-set originating from cosmetics, art and industrial fabrication.
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RIGHT: : GALATHT3A (Collage, 2020). Based on Pygmalion und Galatea, Jean-Léon Gérôme, 1890
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PATTERN DESIGN The proposed design is
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PATTERNGALATH3A SALON DESIGN | AN INTERACTIVE INSTALLATION Design The proposed proposal design for on-site is set up, with audience participation
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SALON GALATH3A | AN INTERACTIVE INSTALLATION Proposal for set design, with lighting, curtains and make-up station
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SALON GALATH3A | AN INTERACTIVE INSTALLATION Proposal for set design, with lighting, curtains and make-up station
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SALON GALATH3A | AN INTERACTIVE INSTALLATION A spectacle of human-machine collaboration
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SPACES FOR HUMANS AND MACHINES Project:GALATH3A
is
concerned
with post-human interactions and environments. An ongoing study in Human-Robot Interaction (HRI) inspired a design of collaborative spaces for humans and machines. The project’s aim is to promote trust between humans and machines, with gentle touch and safe-spaces. The spaces host co-creation activities of humans and CoBots (Collaborative Robots; situated in close proximity with humans). An interactive installation’s design includes a spatial design and interaction design, with a UR5 robotic arm. Space design and robotic gestures are designed to support trust and collaboration.
SALON GALATH3A | AN INTERACTIVE INSTALLATION Proposal for set design, with lighting, curtains and make-up station
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3810 1035 1925 1449
MAKE-UP SALON UR5 Robot
MASSAGE PARLOR KR150
950
1900
950
3345
2582 6690
SALON GALATH3A | AN INTERACTIVE INSTALLATION The space is adaptable depending on the use and the size of the performing robot
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MEET THE TEAM: Gili Ron and Irina Bogdan Humans, designers, sometimes architects.
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MEET THE TEAM: GALATHT3A (or: GALA) Univeral Robot model 5, robotic arm
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Gili Ron B.Arch, M.Arch giliron.space@gmail.com +49 1774732655 Bänschstr 63, 10247, Berlin
LoI
Gili Ron is an architect, practicing computational design and design research. In 2016-2018 she conducted her M.Arch dissertation at the Architectural Association, titled SANDs: digital design and on-site robotic fabrication using local materials, for environmentally resilient settlements in the Sahara.
Practice
Exhibitions VIRAL Digital Festival | Online, 2020
Beit Ha’Ir Museum | Tel-Aviv, 2016
MakeCity Berlin Festival | Berlin, 2018
Antwork#2, Deli | Tel-Aviv, 2015
TimberExpo | Birmingham, 2017
La Culture #9 | Tel-Aviv, 2015
AA Projects Review | London, 2017
Archiporn, Kuli Alma | Tel-Aviv, 2014
Next Marché Du Film, Festival De Cannes | 2016
La Culture Feat. Mooooon Publishing | Tel-Aviv, 2014
Gamenight, Haotsar | Tel-Aviv, 2016
Antwork #1, Deli | Tel-Aviv, 2013
10.2020-
Burckhardt+Partner GmbH | Berlin, Germany
04.2020-
Bänsch 63-70 | Berlin, Germany
04.2020-
Utopia Digital Magazine| Editorial staff, contributor
03.2020
Remote Architects Club | Contributor
2019
HDR GmbH | Berlin, Germany
2018-2019
HENN GmbH | Berlin, Germany
2014-2016
Mayslits-Kassif Architects, Tel-Aviv, Israel
Israel Association of United Architects (AIUA) | Tel-Aviv, Israel 2019
2016
Tel-Aviv University | Assistant Researcher
Bartlett School of Architecture, B-Pro Grad. Programme | London, Uk 2018
Assistant Researcher: Planning Objections and Justifications in Israel by Talia Margalit And Adriana Kemp
Technion, Faculty of Architecture and Urban Planning | Haifa, Israel 2017, 2018
2014
Bea Architects | Holon, Israel
Tel-Aviv University, Azrieli School of Architecture | Tel-Aviv, Israel 2018
Creative Collective for Art and Architecture Critical writing on Architecture and SciFi Critical writing on Digital Architecture
Education 2016-2018
Universität der Künste | Berlin, Germany 2020 California Institute of the arts (CalArts) | Santa Clarita, California, 2020 California College of the Arts (CCA, GSM) | California, 2020 Shenkar School of Engineering, Design and Art, B.Sc. program | Tel-Aviv, Israel 2020 Re-Publica tl:dr Conference | Berlin, Germany 2019 Ratio Forum | Sofia, Bulgaria, 2019 Architectural Association, EmTech Grad. Programme | London, Uk 2018
Publications Architectural Association School of Architecture (AA), Emergent Technologies and Design Master Programme (EmTech), London, UK | M.Arch in architecture. Dissertation: on-
Gili Ron | The unknown, the inconceivable and the superhuman: Hyperobjects in architecture | Sept. 30th, 2020 | http://futures.
site robotic fabrication for arid-region settlements: material exploration, climate adaptation, joinery design
Gili Ron | Digital architecture to the rescue: a design shift in Corona times? | April1 9th, 2020 | https://remotearchitects.club/
for robotic-assembly.
2010-2016
Panels, Talks & Juries
Azrieli School of Architecture, Tel-Aviv University (TAU) , Tel-Aviv, Israel B.Arch in architecture (High Honors).
utopiafest.org.il/magazine
Betti G., Aziz S., Ron G. (2020) Pop-Up Factory: Mixed Reality Installation for the Makecity Festival 2018 in Berlin. Gengnagel C., Baverel O., Burry J., Ramsgaard Thomsen M., Weinzierl S. (Eds) Impact: Design With All Senses. DMSB 2019. Springer, Pp. 265-276 Betti G., Aziz S., Ron G. (2020) Henn Workplace Analytics. Gengnagel C., Baverel O., Burry J., Ramsgaard Thomsen M., Weinzierl S. (Eds) Impact: Design With All Senses. DMSB 2019. Springer, Pp. 636-647
Volunteer, Service 2015-2019
Layla-Tov NGO | Tel-Aviv, Israel Founding Member: Social initiative against sexual harassment and assault in israeli nightlife.
Betti G., Aziz S., Ron G. (2020) Pop-Up Factory: Mixed Reality Installation For The Makecity Festival 2018 In Berlin. Conference Proceedinga: Ecaade + Sigradi 2019At: Porto, Portugal, September 2019 Pop-Up Factory | September, 2018 | Rob|Arch: Robotic Fabrication In Architecture Art and Design, Video Submission.
- The Walking Man Prize for Urban Activism (2016) | 1st Prize
Ron, G. (2018). On-Site Fabrication and Assembly for Arid Region Settlements. Kepczynska-Walczak, A, Bialkowski, S (Eds.),
- The Dror Prize for Social Change by the New Israel Foundation (2016) | Honourable mention
Computing for a Better Tomorrow - Proceedings of The 36Th Ecaade Conference - Volume 1, Lodz University Of Technology, Lodz,
2005-2007
IDF | Naval Officers Academy
Poland, 19-21 September 2018, Pp. 801-810
2004-2005
Sea Scouts Head of Kinneret Sea-Scout Center; youth counsellor; teacher
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Irina Bogdan B.Arch, M.Arch bogdan.irina@gmail.com Forsterstr. 4, 10999, Berlin +40 726654600
LoI
Irina Bogdan is an architect, practicing at the crossroads between art, design, spatial design and architecture. She graduated in 2011 from University of Architecture and Urbanism “Ion Mincu”. After engaging in organizing
Exhibitions
and tutoring workshops revolving around the notions of digital design and fabrication, she practiced as an
An Eulogy to This Ground, Nuit Blanche Metropolitaine | Paris, 2020
architectural designer for five years as part of UNStudio (Apr.2013 - Sept.2017). In 2018 she dived into the field of
On Air, Studio Tomás Saraceno, Palais the Tokyo | Paris, 2018
arts and worked along with Studio Tomás Saraceno before launching her own practice in 2020.
Slow Door, Lexus Design Award, Milan Design Week | Milan, 2016 Play Mincu, Venice Architectural Biennale | Venice, 2012
Practice
Questionable Traditions, Street Delivery Public Art Festival | Bucharest, 2011 Questionable Traditions, Architectural Annual | Bucharest, 2011
08.2020-
Studio One to Many | Berlin, Germany FOUNDER: Design studio for spatial explorations
Projects and Workshops
05.2018-
Studio Tomás Saraceno | Berlin, Germany
Founded One to Many Studio | Berlin, Germany 2020
Architect, Designer, Exhibition Designer, Project Coordinator
Co-founded Studio Methexis | Shanghai, China, 2015-2016
2013-2017
UNStudio | Shanghai, China
Co-organized the “UNO” Interactive Design Workshop, Institute of Contemporary Design | Bucharest, Romania 2012
Architect/Associate
2012
Co-tutored the “Architecture Challenge”, University of Applied Arts (Die Angewandte) Design Workshop Vienna, Austria 2012
SYAA(SC SOARE & YOKINA ASSOCIATED ARCHITECTS SRL) | Bucharest, Romania
Co-organized and Co-tutored the “Lacuste in Eter” (“Grasshoppers in Ether”) Design Workshop | Timisoara, Bucharest 2012
2008-2009
AnOther Architect | Berlin, Germany
Junior Architect: Design and 3d modeling Junior Architect: Design and 3d modeling
Co-tutored the “Spring Challenge”, University of Applied Arts, Die Angewandte, Design Workshop | Vienna, Austria 2012 Organized and Co-tutored the “Questionable Traditions” Design and Fabrication Workshop | Bucharest, Romania 2011 Organized and Co-tutored the “Introduction to Digital Design and Fabrication” Workshop | Iasi, Romania 2011
2006
ArtisProject Architectural Bureau | Bucharest, Romania
Co-organized the Advanced Digital Desig and Fabrication Workshop (UAUIM + TU Delft)| Bucharest, Romania 2010
2005
Re-Act Now Architectural Bureau | Bucharest, Romania
Participated at the “In Search of Entropy” Workshop and Exhibition | Dessau, Germany 2009
Participated at the “No Man’s Land” Parametric Urbanism Competition Workshop (AA) | Nicosia, Cyprus, 2010
Public talks Education
Generative Design: a new vision on design as we know it. The rise of algorithmic design, digital fabrication and DIY communities in Romania – connecting with the world, T_A_I Research Group | TEDx Bucharest, Bucharest 2012
2008-2009
Anhalt University of Applied Scienses (Bauhaus), Dessau Institute of Architecture (DIA), Dessau, DE |M.Arch(Erasmus): Introduction to notions of algorithmic design and digital fabrication
2004-2011
University of Architecture and Urbanism “Ion Mincu” (UAUIM), Bucharest, Romania | Diploma studies (B.Arch, M.Arch): Graduating project proposal combined research on movement and crowd intelligence in public spaces as agents of design. The study translated into an architectural proposal for a cruise ship terminal in Famagusta(Cyprus), analysing optimal flow of movement by using minimal surfaces as structural and spatial elements with intrinsic multi-directional qualities
Introductory lecture on parametric design and advanced digital fabrication methods, T_A_I Research Group | Strada de C’Arte” Cultural Festival, Bucharest 2012
Publications Miyoshi, Kensho (2020) Designing Objects in Motion: Exploring Kinaesthetic Empathy | Slow Door, (2020 December; in print). Basel: Birkhäuser Gheorghe, Andrei (2019) Dada - Digital Architectural Design Assertion | 7.3.7 AC11 “Tectonic Explorations”, June. 28th, 2019,
Volunteer, Service 2008
Basel: Birkhäuser Pp. 96-103 https://www.dieangewandte.at/publikationen/dada_-_digital_architectural_design_assertion Bogdan, I. , Cosmatu T., Gheorghe A. (2013) “Parametrisches Entwerfen und generative Architektur”, Allgemeine Deutsche
Universidad de la Salle | Bogota, Colombia
Zeitung fur Rumänien, Mon. 07.Januar.2013 https://adz.ro/artikel/artikel/parametrisches-entwerfen-und-generative-architektur/
Worked with local communities on mapping off-the-grid urban developments with the aim of designing and
Bogdan, I. , Cosmatu T., Gheorghe A. (2011) “1:1 Design”, Zeppelin (Anul ARHITECTURA.SPATII.IDEI No.96 / IULIE-AUGUST 2011)
improving living solutions in local favelas
Bogdan, I. , Cosmatu T., Gheorghe A. (2011) “Atelier Traditii Indoielnice | Proiectare Parametrica si Metode Digitale de Fabricatie 1:1”, Arhitectura Magazine (NR.3 / 2011)
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Thank you for your interest.
The information contained within this bounded document is the property of Project: Galath3a. Copyright is reserved by them and the drawings are issued on the condition that they are not copied, reproduced, retained or disclosed to any unauthorised person without prior consent in writing from Project: Galath3a. The information contained within this bound document is for informational purposes only. Images courtesy the artist; Project: Galath3a Bornholmer 20 II 10439 Berlin T +49 177 47 32 655 +40 726 654 600