Š Robert Umpleby and Irun Business Intelligence 2009
Is Social Media a Fad? Welcome to the Revolution
Š Robert Umpleby and Irun Business Intelligence 2009
Twitter For Business
Introductions • • • •
Your Name Company/Organisation Twitter Account? Yes or no, How many? What are you looking for from this training course
Nick Cable Irun Business Intelligence 2009
Recognise Anyone?
Nick Cable Irun Business Intelligence 2009
Today’s Workshop • • • • • • • • •
Brand Awareness Through Social Networking What is Twitter Why Tweet Examples of Local Successes Getting Started Do’s and Don’ts Tools What Else Should You Be Doing? What Next? © Nick Cable and Irun Business Intelligence 2009
What brand name comes to mind when I say ‘hamburger’?
© Nick Cable and Irun Business Intelligence 2009
What brand name comes to mind when I say ‘soft drink’?
© Nick Cable and Irun Business Intelligence 2009
What brand name comes to mind when people think of your product or service? • Your Name?
• Or Your Competitor’s
© Nick Cable and Irun Business Intelligence 2009
Staying Top Of Mind • Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers • Is time spent on social networking a cost or an investment? • It depends on the results
© Nick Cable and Irun Business Intelligence 2009
What is Twitter • • • • • • • •
Social network with 54m visitors Each post no longer SMS text message Valued at $1billion 422% Growth in 2008 1382% since Feb 2009 Retention rate less than FaceBook (300m) Its very mobile Could become a search engine © Nick Cable and Irun Business Intelligence 2009
The biggest challenges for most business owners‌ 1. Lead Generation - generating additional sales enquiries - prospects 2. Conversion - turning more prospects into - paying customers 3. Customer Retention - strengthen customer relationships - reduce attrition rates 4. Penetration, Up-sell, Cross-sell - Maximise sales to existing customers - make more profit 5. Business Process - Streamline to increase service or cut costs
Š Nick Cable and Irun Business Intelligence 2009
Actually, the biggest challenge is being heard, getting noticed and remembered… What really makes you special?
“Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”
© Nick Cable and Irun Business Intelligence 2009
The Future – its not garlic bread! • Gone are the days when we sell AT people. • The time has come for us to engage with our audience on a more personal level. The tools that will allow us to do that are now here, and these are called Social Media and they enable us to build powerful Social Networks. • Using this new medium we have to be careful, and pay particular attention to how we engage with people. We need to choose our words very carefully and we must construct our messages so that we appeal directly to our audience’s hearts and minds Paul Sage ..........
© Nick Cable and Irun Business Intelligence 2009
• Is it history? • Actually YES
© Nick Cable and Irun Business Intelligence 2009
PULSE of the PLANE Google Search Demo NickCable & topsweena
Š Nick Cable and Irun Business Intelligence 2009
Who is using it?
Š Nick Cable and Irun Business Intelligence 2009
Why Tweet • • • • • • •
Get to know other local businesses Learn from others Worldwide Share your ideas and experience Find new suppliers Find new customers Monitor your brand Engage with your customers © Nick Cable and Irun Business Intelligence 2009
3 Steps To Twitter Happiness:
Start Conversations
Exchange Information
Build Relationships
Nick CableIrun Business Intelligence 2009
Examples of Local Successes • Jigsaw Business Services
© Nick Cable and Irun Business Intelligence 2009
Examples of Local Successes • Organic Farmers & Growers
© Nick Cable and Irun Business Intelligence 2009
Examples of Local Successes
Š Nick Cable and Irun Business Intelligence 2009
Examples of Local Success
Š Nick Cable and Irun Business Intelligence 2009
Examples of Local Success
Š Nick Cable and Irun Business Intelligence 2009
Examples of Local Success
Š Nick Cable and Irun Business Intelligence 2009
Examples of Local Successes • Naked Pizza – New Orleans (but why not here?)
© Nick Cable and Irun Business Intelligence 2009
Example of UK New Starter
Š Nick Cable and Irun Business Intelligence 2009
Getting Started • Set objective – Local – International
• Brand – Your name or your company’s
• Setting Up an Account
© Nick Cable and Irun Business Intelligence 2009
Step 1 – Create An Account
© Nick Cable and Irun Business Intelligence 2009
Step 2 – Find & Make Friends
Š Nick Cable and Irun Business Intelligence 2009
Update Your Settings • • • • • •
Your URL (Website address) Your One Line Bio Your Location Don’t ‘Protect my updates’ Picture Design
© Nick Cable and Irun Business Intelligence 2009
Find People
Š Nick Cable and Irun Business Intelligence 2009
The Jargon • • • • • • • • •
Tweet Following Followers @NickCable RT or Re-Tweet Reply Direct Message Favourites #Tags
© Nick Cable and Irun Business Intelligence 2009
Do's and Don'ts • Do – Ask questions – Answer Questions – ReTweet interesting Tweets
• Don't – Try to sell on your first contact – Be spammy – Be dull – Let Twitter consume you! © Nick Cable and Irun Business Intelligence 2009
Twitter Tools This list is accelerating quicker than you can say “I want an iPhone” Check out http://www.squidoo.com/twitterapps
© Nick Cable and Irun Business Intelligence 2009
Tweetdeck.com Seesmic Desktop
Nick Cable Irun Business Intelligence 2009
Tweetdeck.com
Š Nick Cable and Irun Business Intelligence 2009
Hootsuite.com
Nick Cable Irun Business Intelligence 2009
Socialoomph.com (formerly Tweetlater)
Š Nick Cable and Irun Business Intelligence 2009
Twellow.com
Š Nick Cable and Irun Business Intelligence 2009
Twollo.com Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.
Š Nick Cable and Irun Business Intelligence 2009
Twitterfeed.com (for advanced users)
Š Nick Cable and Irun Business Intelligence 2009
Twitter Karma
Š Nick Cable and Irun Business Intelligence 2009
www.Bit.ly – URL shortener
© Nick Cable and Irun Business Intelligence 2009
What Else Should You Be Doing? • • • •
LinkedIn.com - professional relationships Ecademy.com - good for search engines 4Networking.biz - good regionally Tweet your blogs (Wordpress.com) – Use bit.ly
• Facebook – keep personal life seperate!
© Nick Cable and Irun Business Intelligence 2009
Linkedin.com – professional relationships
Š Nick Cable and Irun Business Intelligence 2009
Ecademy.com – good for search engines
Š Nick Cable and Irun Business Intelligence 2009
4Networking.biz – good regionally
Š Nick Cable and Irun Business Intelligence 2009
Start a Blog – Wordpress.com
Š Nick Cable and Irun Business Intelligence 2009
FaceBook page for fans
Š Nick Cable and Irun Business Intelligence 2009
What Next? • Register on Twitter • Let us know your email address now so we can send you this presentation • Email us back with your Twitter username • We’ll email a list of everyone's Twitter usernames in a few days time so you and future Yorkshire workshop attendees can follow each other © Nick Cable and Irun Business Intelligence 2009
Š Nick Cable and Irun Business Intelligence 2009
A Bit About Irun • Business development specialists who use the Internet to grow businesses • Clients big and small UK wide including Holiday Inn Express and Thames Water • If you need – More Enquiries – Better Conversion – Higher Customer Retention – Cross & Up Sell your portfolio – Do it more economically • Then Call Us © Robert Umpleby and Irun Business Intelligence 2009
Any Questions ? Then all tips gratefully received! Follow me @NickCable & GET TWEETING
Š Nick Cable and Irun Business Intelligence 2009