The SeniorCare Investor / LevinPro HC 2024 Media Kit by Irving Levin Associates

2024 MEDIA KIT Target an Elite Audience

2024 Media Kit

YOUR MESSAGE + OUR TARGETED AUDIENCE = SUCCESS Table of Contents 2

Audience Profile

Advertising Opportunities

5 Editorial & Bonus Distribution Calendars, Space/Material Due Dates 7

Digital Specifications

Print Specifications

Terms & Conditions

Partner with the Industry Leader. First published in 1964, The SeniorCare Investor is the established leader in the seniors housing and care investment market. It is endorsed by leading industry decision makers because it is THE “must read” investment publication that measures the pulse of this rapidly growing capital market. Now a part of LevinPro LTC’s platform, our mission is to deliver actionable and strategic financial intelligence to seniors housing and care investors, operators, intermediaries and other key professionals. For the health care M&A industry, our LevinPro HC platform is a comprehensive service devoted to healthcare mergers and acquisitions for the serious analyst and investor. Our weekly digital newsletter, LevinPro HC Newswire and monthly Health Care M&A News delivers the latest M&A market developments in every key segment of the health care services and technology sectors. Reach The Top Decision Makers. The SeniorCare Investor and LevinPro HC each has a devoted readership of C-Suite executives in the seniors housing and health care industries. Our issues have in-depth analyses and an insider’s knowledge of mergers and acquisitions and the capital markets in each sector. As an industry leader, we can help you target our elite audience and successfully relay your message as an expert in the business.

Join Other Savvy Marketers - Put Your Message in Front of Our Proven Buyers

been in this industry for 30+ years, and to this day I read every article of every “issueI have of The SeniorCare Investor. I find it timely, witty and thought provoking and advise newcomers to the industry, if they only read one publication, this is it. ” ALAN PLUSH, CHIEF EXECUTIVE OFFICER HealthTrust

www.levinassociates.com

2024 Media Kit

AUDIENCE PROFILE

Reach Top Decision Makers In A Unique Market Niche

SE NIORS HOUSING & CARE INVESTOR MARKET

Geographic Distribution Northeast

27%

By Job Title

Midwest

22%

■ 50% ■ 22% ■ 19% ■ 6% ■ 3%

Southeast

24%

West

17%

Southwest

10%

CEO/President/Other Senior Mgmt CFO/VP/Other Financial & Marketing Mgmt Sr. Managing Director/Nat'l Mgr/Other Mgmt Svcs Legal/Marketing/Other General Administration Mgmt Sr. Analyst/Financial/Research/Other Operations Mgmt

By Industry

Demographic Distribution

■ 26% Senior Care Services ■ 24% Investment Banking/Financial Services ■ 20% Real Estate ■ 20% Legal/Marketing/Other General Operations ■ 6% Health Care Services ■ 4% Consulting

Male

76%

Female

24%

Our Elite Readers include: • Investors

H E A LT H C A R E M & A I N V E S T O R M A R K E T

• C-Suite Executives/Sr Management • Managing Directors/Other Mgmt Svcs • Owners, Operators, Providers

By Job Title

• Developers, Designers

■ 33% ■ 14% ■ 23% ■ 19% ■ 11%

Average Reach

By Industry ■ 44% ■ 21% ■ 15% ■ 10% ■ 6% ■ 4%

www.levinassociates.com

Financial Services Legal/Other General Operations Health Care Services Consulting Real Estate Marketing

The SeniorCare Investor

30,000+

The SeniorCare Investor Dealmakers Forum

30,000+

Health Care M&A News

15,000+

LevinPro HC Newswire

30,000+

Spotlight

30,000+

Insights Series

10,000+

2024 Media Kit

ADVERTISING OPPORTUNITIES

Brand Awareness. Thought Leadership. Lead Generation. PU B LI C ATI O N S: The SeniorCare Investor This leading subscription newsletter analyzes the month’s M&A and investment activity in the private world of seniors housing and skilled nursing. This content is circulated to paid members, trial subscribers and conference attendees and is available on the LevinPro LTC platform. Don’t miss this channel to maximize your brand exposure. Advertising space is limited. ■ Sent 12X/yr (print & digital) Full page, 1/2 pg, 1/4 pg Health Care M&A News Monthly /Quarterly Reports Reach Healthcare M&A decision makers. Published since 1994, this awardwinning publication delivers exclusive reporting and analysis on the key drivers that are shaping healthcare mergers and acquisition. Enhanced digital format is available on the LevinPro HC platform. ■ Sent 12X/yr (digital) Full page, 1/2 pg, 1/4 pg

It is the preeminent “publication in our sector

to measure the pulse of the investment and capital markets for seniors housing. It has been an easy decision for nearly 20 years to advertise in The SeniorCare Investor.

”

JEFF BINDER, MANAGING DIRECTOR Senior Living Investment Brokerage

Spotlight on Senior Care M&A Annual Report Partner with the leader in M&A data at key investment conferences in the seniors housing and care M&A markets. This annual report covers the entire seniors housing M&A industry and highlights key M&A transactions during the 21st century. Receives widespread distribution to our full database, and at industry conferences, PLUS a full year exposure on our website as a complimentary whitepaper.  Annual. Two-Page Advertorial, Full Page, ½ Page & ¼ Page  Sent to 30,000+ Targeted C-Suite Professionals and key industry conference attendees (digital, print to targeted conferences)

W E E K LY D I G ITA L N E WS LET TE RS: The SeniorCare Investor Dealmakers Forum This award-winning digital newsletter delivers the latest, breaking news on seniors housing and care mergers and acquisitions, financing and developments. Reach an elite audience of CEOs, investors, advisors, owners, operators, and developers.  Sent 3x/wk (digital) to 30,000+ LevinPro HC Newswire A weekly digital newsletter targeted to M&A decision makers. Editorial focuses on recent health care transactions with data on emerging trends, sectors to watch, and more. Reach an elite audience of CEOs, owners, providers, investors, consultants, attorneys and private equity firms who rely on our analysis and commentary to gain insight into the latest deal trends in health care.  Sent weekly (digital) to 30,000+ www.levinassociates.com

2024 Media Kit

S P O N SO R S H I P S/ TH O U G HT LE A D E R S H I P : SPONSORSHIP OPPORTUNITIES: Insights Series (NEW) Topical, single subject headline interiews and write-ups covering current M&A activity and trends in the healthcare industry.

2024 WEBINAR TOPICS

Webinars/Quarterly Investors Calls Join the Top Thought Leaders LIVE in web broadcasts of engaging interactive webinars. Timely topics include the latest seniors housing & care M&A, financial strategies, developments and quarterly updates.

MARCH

Whitepapers Topics typically match webinar topics or current events in the industry. Connect with your advertising representative to learn about planned topics.

 The Current Lending Environment for Senior Care Properties

60 Seconds (NEW) Lead story/video in Weds issue of The SeniorCare Investor Dealmakers Forum discussing current M&A trends and developments in seniors housing & care. Sponsorship opportunities include:  Sponsor recognition  Full page ad or digital banner ad (based on platform selected)  Distribution of link to your clients  Lead Generation Opportunities THOUGHT LEADERSHIP OPPORTUNITIES: Thought Leadership Advertorial Promote your services and expertise to key players in the Seniors Housing and Healthcare M&A industries with an editorial contribution along with a full-page or ½ page ad for a two-page advertorial spread in select monthly newsletters or the annual Spotlight on Senior Care M&A. Custom E-Blasts Direct messaging delivered to C-Suite executives, investors, owners, operators, developers, and other key decision makers in the seniors housing and health care M&A markets.  Cost-effective way to promote your message to our audience.  Database: 30,000+ | Minimum: 5,000  Your copy, your content. We send on your behalf.

FEBRUARY

 2023 M&A Valuations  The state of Active Adult M&A and Development

APRIL

 Q1 Investor Call

MAY

JUNE

 The Assisted Living (or Skilled Nursing) M&A Market

JULY

 Q2 Investor Call

AUGUST

 Mid-Year Update: Senior Care M&A Valuations

SEPTEMBER

 Building for the Boomers: A Look at the Construction Market in.....

OCTOBER

 Q3 Investor Call

NOVEMBER  HC/SC Synergy Topic TBD

DECEMBER

 What will the REITs Do in 2025?

2024 WHITEPAPER TOPICS FOR CURRENT TOPICS PLEASE CONTACT CRISTINA BLAZEK-HEARTY (203) 295-4519 OR EMAIL ADVERTISING@LEVINASSOCIATES.COM Webinar / Whitepaper Topics to Change * Suggestions for additional Webinar or Whitepaper Sponsorship Topics are welcomed. Topics subject to review/approval by our editorial team.

care and seniors housing M&A webinars offer excellent “ The healthpanels, and the topics are always relevant. ” www.levinassociates.com

HENRY ALONSO, SVP & SENIOR BANKER KeyBank Real Estate Capital - Healthcare Group

2024 Media Kit

2024 Editorial Calendar and Bonus Distribution Issue

The SeniorCare Investor Editorial Focus

BONUS DISTRIBUTION Seniors Housing and

Care Conferences American Seniors Housing Assn (ASHA) Annual Mtg, ECAP24 Summit

Space Close Date:

Material Due Date:

12/15/23

12/20/23

1/15/24

1/25/24

2/15/24

2/25/24

3/15/24

3/25/24

JAN

Q4:23 M&A Results REITS/Public Co. Stock Results

FEB

Preview of Senior Care Acquisition Report Results 2023 Senior Care Broker Rankings

MAR

A vs. B M&A Markets

APR

First Quarter M&A Results The Active Adult Market

MAY

Lending for Senior Care M&A Refinances and Development

NIC 2024 Data & Analytics Conference, Argentum Senior Living Executive Conference & Expo

4/15/24

4/25/24

JUN

The Future of Skilled Nursing

Long-Term Care & Senior Living CXO Summit 2024 Zimmet Healthcare Annual Conference

5/15/24

5/24/24

JUL

Second Quarter M&A Results

6/14/24

6/25/24

AUG

Seniors Housing Construction for the Mid-2020’s

7/15/24

7/25/24

SEP

Two Years on from the Capital Markets Crisis Healthcare Topic TBD

8/15/24

8/26/24

OCT

Third Quarter M&A Results

NIC 2024 Fall Conference (Digital only, post conference)

9/15/24

9/25/24

NOV

The Affordability Issue in Assisted Living

10/15/24

10/25/24

DEC

Healthcare REITs and Senior Care in the 2020’s

11/15/24

11/25/24

Senior Living 100 Leadership Conference

* Advertising in only NIC print bonus distribution issues subject to approval. Updated 12.4.23

ONLY MAJOR CONFERENCES are listed here and are based on 2022/2023 agreements. Conferences are listed under the appropriate issue/month to advertise. Editorial calendar and bonus distribution schedule are subject to change. New conferences are added throughout the year. Check with your advertising representative for the latest distribution schedule.

**********************************

“

Just as we rely on The SeniorCare Investor as a reliable source for industry information, we know our target audience is doing the same. Advertising in The SeniorCare Investor is a sure way to reach the right people at the right time and is critical in our overall marketing strategy to grow our business.

”

EILEEN GEHRING, CREATIVE DIRECTOR Blueprint Healthcare Real Estate Advisors www.levinassociates.com

2024 Media Kit

HEALTHCARE M&A NEWS

2024 Editorial Calendar and Bonus Distribution Issue Health Care M&A News Editorial Focus

BONUS DISTRIBUTION: Healthcare Conferences (Includes print and/or digital issues based upon agreeement)

Space Close Date:

JAN 2023 Healthcare M&A Results FEB Medical Office Building 2024 Outlook Revista 2024 Medical Real Estate Investment Forum

Material Due Date:

12/15/23

12/20/23

1/15/24

1/25/24

MAR Home Health & Hospice Market Trends ACG Healthcare Conference (New York) 2/15/24 2/25/24 APR Physician Medical Group Q1 Results & Outlook McGuireWoods 20th Annual Healthcare Private 3/15/24 3/25/24 Equity & Finance Conference The DTC Healthcare Conference MAY Trends in Urgent Care M&A BHASE Summit (Behaviorial Health Summit) 4//15/24 4/25/24 BOMA MOBs & Healthcare Real Estate Conference JUN Private Equity Half-Year Check-in Marcus Evans National Healthcare CFO/CXO Summits 5/15/24 5/24/24 JUL First Half of 2024 M&A Report Zimmet Healthcare Annual Conference 6/14/24 6/25/24 AUG Trends in Behavioral Health Care 7/15/24 7/25/24 SEP Specialty Pharmacy M&A 8/15/24 8/26/24 OCT Third Quarter Healthcare M&A Results iiBig 16th Annual Investment amd M&A Opportunities 9/16/24 9/25/24 in Healthcare DealFlow Healthcare Services Investment Conference NOV

2024 Hospital M&A Results and 2025 GlobeSt Healthcare Real Estate 2024 Conference 10/15/24 10/25/24 Preview

DEC

2025 Lending Market Preview

11/15/24

11/25/24

* ONLY MAJOR CONFERENCES are listed here and are based on 2022/2023 agreements. Conferences are listed under the appropriate issue/month to advertise. Editorial calendar and bonus distribution schedule are subject to change. New conferences are added throughout the year. Check with your advertising representative for the latest distribution schedule.

------------------------------------------------------------------------------------------------Advertising: Cristina Blazek-Hearty 203-295-4519 advertising@levinassociates.com www.levinassociates.com

Editorial: Ben Swett, Editor 203-846-6800 editorial@levinassociates.com

2024 Media Kit

DIGITAL SPECIFICATIONS

The SeniorCare Investor Dealmakers Forum / LevinPro HC Newswire Ad Type

Size

Advertisement Specs:

Horizontal Banner 728 x 90  30K maximum file size Mobile Banner 320 x 50  GIF, JPEG and PNG format  3rd party click tags accepted  Web optimized images only. No looping & no animation.

One Month Digital Ad Campaign Includes:  Ad placement in digital newsletter delivered to 30,000+  Ad placement per week in digital newsletter (4x/month)  Ad placement on newsfeed site for full campaign  Position rotates in newsletter and newsfeed site for full campaign

Webinar Sponsorship  Brand recognition on promotional announcements  Digital ad and link on event web page  Sponsor mention at beginning and close of the presentation  Logo and company description on sponsor slide  Panelist opportunity (subject to approval)  Digital ad and link on archived event web page for two months  Attendee list (subject to attendee approval)

Custom E-Blast*  We send on your behalf  Your message to our exclusive audience  Client provides HTML file (* E-Blast content subject to approval)

* D I G ITA L D E A D LI N E S & R E Q U I R E M E NTS * See Current Rate Card for Digital Rates TYPE

SPACE CLOSE

MATERIALS DUE

DIGITAL BANNER ADS WEBINARS CUSTOM E-BLAST

15th day of the preceding month 2 months prior to webinar date 15th of prior month of campaign

10 business days prior to publish date 45 days prior to webinar date 25th of prior month of campaign

www.levinassociates.com

2024 Media Kit

PUBLICATION/PRINT SPECIFICATIONS DISPLAY 4-COLOR PRINT OPPORTUNITIES

Please send press-optimized PDFs. Max file size 5MB. No Crops or Bleed. Frequency: 1X, 3X, 6X, 12X Ad Size

Width

Height

Full Page

7.32"

9.19"

1/2 Vertical

3.5"

9.19"

1/2 Horizontal

7.32"

4.375"

1/4 Page

3.5"

4.375"

Full Page

1/2 Page Vertical

1/2 Page Horizontal

1/4 Page

Center 2-page Spread* (2 Full Pages in issue center) *Select issues Advertorial 1 page editorial contribution (Word doc: 700 -750 words) + Full Page Ad (above) *Annual Report only  Rates are per month for The SeniorCareInvestor and Health Care M&A News  Rates are 1x for annual Spotlight on Senior Care M&A only.  20% premium for Back Page or Insert - Full Page only.

Whitepaper Sponsorship  Sponsorship Recognition

 Text Ad in The SeniorCare Investor Dealmakers Forum for one month  1 Full Page ad in the whitepaper  Exclusive interview/company write up (Level 2 only)

PUBLICATION/PRINT DEADLINES

Space reservations: 15th day of the preceding month, pending availability. Materials due date: 25th day of the preceding month.

Two page Advertorial

publication is without doubt the most comprehensive source “ This of deal flow and capital market activity in the seniors housing industry. All the key decision makers are regular readers, so we know that through our relationship with The SeniorCareInvestor we are continuously reaching our target audience.

”

DANA HAMBLY - VICE PRESIDENT, INVESTOR RELATIONS National Health Investors, Inc.

www.levinassociates.com

2024 Media Kit

TERMS & CONDITIONS Payment Terms: All ads in a program must be paid based upon the terms specified in the invoice. If new materials are not received by the closing date, materials furnished or run in the previous issue will be published. Short Rate Policy: Advertisers billed at discounted frequency rates but who fail to fulfill the contract will be billed at the Publisher’s sole discretion for the difference to reflect the actual rate that is earned based on the number of ads actually published. Special Positions: On a case-by-case basis and at the Publisher’s discretion only. Premium charge applies. Agency Commission: 15% commission allowed on gross billings to recognized advertising agencies on space, color and position, provided the account is paid upon receipt of invoice. Rate Policy and Contract Provisions: All insertion orders for advertising are accepted subject to the terms and provisions of the current rate card. Publication of the advertisement represents acceptance of the order. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order form, insertion order or contract that conflicts with the terms or conditions of the official rate card. Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and conditions of the rate card applicable to the issue in which such insertion is to be published. Insertion order and/ or contract cancellations will be accepted only upon written notice 45 days prior to closing date. Advertiser and agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order or any other order submitted to the Publisher. Conversion of advertiser’s materials to Publisher’s printing requirements will be billed

at Publisher’s cost. Advertisements not received by the production department by closing date are not entitled to review or revision by the advertiser or agency. Publisher accepts all advertisements entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. The advertiser and/ or agency will indemnify and hold harmless the Publisher from and against any suits for libel, violation of rights of privacy, plagiarism trademark and copyright infringement and other claims based on the contents. The Publisher reserves the right to reject advertising which is not in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word “Advertisement” to any ad that too closely resembles editorial pages. The Publisher shall not be subject to any liability for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher. The Publisher’s liability for any error will not exceed the charge for the ad in question. The Publisher assumes no liability for errors in ad content. The Publisher is not responsible for the accuracy of corrections or changes made to any advertiser’s materials. Conditions other than rates are subject to change by the Publisher without notice. No condition, other than those set forth in this document, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. As used in this section, “Publisher” shall refer to Irving Levin Associates, LLC.

Contact Information: Advertising: Cristina Blazek-Hearty 203-295-4519 advertising@levinassociates.com

www.levinassociates.com

Editorial: Ben Swett, Editor 203-846-6800 editorial@levinassociates.com

P.O. Box 1117, New Canaan, CT 06840 (203) 846-6800 www.levinassociates.com