PROJECT
THE RULES OF SUCCESS IN AGRIBUSINESS
LANDLORD PROJECT LANDLORD IS THE FIRST MULTIMEDIA PROJECT FOR THE LEADERS OF AGRICULTURAL BUSINESS. 1. LANDLORD MAGAZINE
IS BUSINESS MAGAZINE FOR AGRIBUSINESS PARTICIPANTS
2. LANDLORD.UA WEB-PAGE PROVIDES PROFILE RATINGS, ANALYTICS, SPECIAL PROJECTS AND INTERVIEWS
3. EVENTS:
•
LANDLORD CLUB IS A CLOSED EVENT FOR OWNERS AND TOP MANAGERS OF KEY AGRICULTURAL COMPANIES
•
LANDLORD WORKSHOP IS A BUSINESS EVENT
FOR OWNERS OF AGRICULTURAL BUSINESS, WHICH HAS A MAXIMUM APPLIED NATURE AND IS FOCUSED ON MEETING WITH THE LEADING EXPERT PRACTITIONERS OF AGRARIAN BUSINESS, AND EFFECTIVE BUSINESS-NETWORKING
• #COFFEE WITH LANDLORD IS AN EDUCATIONAL WORKSHOP IN THE FORMAT OF BUSINESS-BREAKFAST FOR OWNERS AND TOP MANAGERS OF THE AGRICULTURAL SECTOR AND CATERS FOR BUSINESS
• LANDLORD CLUB FIELD IS A CLOSED OPEN-AIR PICNIC FOR LANDLORD CLUB MEMBERS
LANDLORD MAGAZINE THE MAIN INFORMATION IN THE MAGAZINE IS
LANDLORD.UA
LANDLORD.UA
П РА В И Л А У С П Е Х А В А Г Р О Б И З Н Е С Е
П РА В И Л А У С П Е Х А В А Г Р О Б И З Н Е С Е
№4, ФЕВРАЛЬ 2016
• SECTOR RATINGS
• EXPERT OPINIONS
• ANALYTICS, MAJOR DEVELOPMENT TRENDS OF THE GLOBAL AGRICULTURAL MARKET
• INTERVIEWS WITH KEY PLAYERS IN THE AGRICULTURAL SECTOR
• STORIES OF SUCCESS AND FAILURE OF THE LARGEST AGRICULTURAL COMPANIES
• INNOVATIVE TECHNOLOGIES IN AGRIBUSINESS
• INTERNATIONAL MANAGEMENT AND MARKETING IN AGRIBUSINESS: BEST PRACTICES
№5, МАРТ 2016
ПОСЛЫ ДОБРОЙ ВОЛИ
ОЛЕГ БАХМАТЮК
КИТАЙСКИЕ ТРАДИЦИИ: ПРАВИЛА ВЕДЕНИЯ ПЕРЕГОВОРОВ С ПОКУПАТЕЛЯМИ ИЗ ПОДНЕБЕСНОЙ
РАССУЖДЕНИЯ МУЛЬТИМИЛЛИОНЕРА О ТОМ, КАК БИЗНЕС ОТСТАИВАЕТ СВОИ ИНТЕРЕСЫ НА ВНЕШНИХ РЫНКАХ
АМЕРИКАНСКАЯ МЕЧТА: ОСНОВЫ МЕЖДУНАРОДНОЙ ТОРГОВЛИ НА ПРИМЕРЕ ГИГАНТА CARGILL КРУПНЕЙШИЕ ЭКСПОРТЕРЫ
НЕЗАВИСИМЫЙ ТОРГОВЕЦ
РАФАЭЛЬ ГОРОЯН ОСНОВАТЕЛЬ КОМПАНИИ «ПРОМЕТЕЙ» СУМЕЛ ПОСТРОИТЬ БИЗНЕС БЕЗ КРЕДИТОВ
КРУПНЕЙШИХ ИМПОРТЕРОВ ТОВАРОВ ДЛЯ АГРАРНОГО БИЗНЕСА
СДЕЛКА НА $43 МЛРД: ОТЧАЯННАЯ БИТВА ЗА SYNGENTA AG
КРУПНЕЙШИХ ЭКСПОРТЕРОВ АГРАРНОЙ ПРОДУКЦИИ
РУЧНАЯ РАБОТА: КОМПАНИЯ «ЛЕВАДА» ХОЧЕТ НАКОРМИТЬ МИР
№1 (01) НОЯБРЬ · 2015
LANDLORD.UA
PARAMETERS:
П РА В И Л А У С П Е Х А В А Г Р О Б И З Н Е С Е
ДЕНЬ С МИЛЛИОНЕРОМ:
ВИКТОР ПОНОМАРЧУК
КРУПНЕЙШИХ АЛКОГОЛЬНЫХ КОМПАНИЙ УКРАИНЫ
ВЛАДЕЛЕЦ КОМПАНИИ VIOIL ПОСТРОИЛ КРУПНЕЙШИЙ В СТРАНЕ МАСЛОЗАВОД
ВИННЫЕ ТРАДИЦИИ:
ФОТОПРОЕКТ: ЗОЛОТЫЕ СТРАУСЫ СЕРГЕЯ РАДЧЕНКО МАСЛОМ ВНИЗ: ИСТОРИЯ ПРОВАЛА ГРУППЫ «КРЕАТИВ» ИНФОГРАФИКА: КАК ИЗМЕНИЛСЯ МИРОВОЙ АГРОБИЗНЕС ЗА 30 ЛЕТ
КРУПНЕЙШИЕ АЛКОГОЛЬНЫЕ КОМПАНИИ
РЕЙТИНГ БОГАТЕЙШИХ АГРАРИЕВ
БОГАТЕЙШИХ АГРАРИЕВ
• FORMAT (SIZE): 215Х280 MM
• ISSUE FREQUENCY: MONTHLY
• NUMBER OF PAGES: 120
• CIRCULATION: 10 000 COPIES
№2-3, ДЕКАБРЬ-ЯНВАРЬ 2015-2016
ПРАВИЛА УСПЕХА В АГРОБИЗНЕСЕ
РОБЕРТ ГУЛИЕВ
ПРАВИЛА РАЗВИТИЯ СЕМЕЙНОГО БИЗНЕСА ОТ СОВЛАДЕЛЬЦА КОМПАНИИ «ОДЕССАВИНПРОМ»
БОЛЬШАЯ РЕСТРУКТУРИЗАЦИЯ: КРЕДИТНЫЕ ИСТОРИИ ХОЛДИНГОВ «МРІЯ» И UKRLANDFARMING ФОТОПРОЕКТ: ФРАНЦУЗСКИЕ КРОЛИКИ АМЕРИКАНСКОГО ХОККЕИСТА
TARGET AUDIENCE •
WNERS OF LARGE AND MEDIUM-SIZED AGRICULTURO AL BUSINESS
• TOP
AND MIDDLE MANAGEMENT OF KEY AGRICULTURAL BUSINESS
• THE
MOST INNOVATIVE AND PROACTIVE REPRESENTATIVES OF SMALL BUSINESS
• PROFILE
ANALYSTS, INVESTMENT AND COMMERCIAL BANK SPECIALISTS AS WELL AS REPRESENTATIVES OF INTERNATIONAL FINANCIAL ORGANIZATIONS, INTERNATIONAL BANKS (IFC, EBRD)
• REPRESENTATIVES
OF FOREIGN STOCK EXCHANGES
• FOREIGN
INVESTORS WHO CONSIDER UKRAINE AS AN APPEALING OBJECT OF INVESTMENTS
• REPRESENTATIVES • OWNERS
OF PROFESSIONAL ASSOCIATIONS
AND PROPRIETORS OF THE COMPANIES THAT PROVIDE SUPPORTING SERVICES TO AGRIBUSINESS MEN (CONSULTING, AUDIT AND LEGAL SERVICES)
INDEX/MAIN TOPICS • ISSUE – THE TOPIC OF EACH LANDLORD EDITION IS ONE OF 12 PROFILE RATINGS. •
FOCUS – ANALYSIS OF THE RELEVANT AND MOST IMPORTANT EVENTS, WHICH TAKES PLACE IN UKRAINIAN AND FOREIGN AGRICULTURAL INDUSTRY.
•
OPINION – A COLUMN OF THE MINISTER OF AGRARIAN POLICY AND FOOD OF UKRAINE.
• ROUGH SPOTS – AN AUTHOR COLUMN WITH LEGAL ANALYSIS OF RELEVANT LEGAL ISSUES IN THE AGRICULTURAL SECTOR. •
VIEW FROM THE OUTSIDE – A COLUMN OF UKRAINIAN OR
FOREIGN EXPERTS, WHICH EXAMINES TRENDS OF WORLD AGRICULTURAL MARKET. • AGROFINANCE TURAL BUSINESS:
– ONLY FINANCIAL INFORMATION ABOUT AGRICUL-
COST-EFFECTIVENESS INVESTMENTS M&A DEALS STOCK MARKET QUOTES STOCK MARKET TRENDS
ALSO IN EVERY ISSUE •
AGROSTORY (LONG READ STORY) – THE EXPAND STORY OF SUCCESS / FAILURE OF ONE OF THE PARTICIPANTS OF UKRAINIAN AGRICULTURAL MARKET.
•
INTERVIEWS WITH PARTICIPANT OF THE RATING / DIALOGUE OF PARTICIPANTS OF AGRICULTURAL MARKET ABOUT RELEVANT BUSINESS TOPIC.
•
AGROENTREPRENEURS – STORIES OF MIDDLE AGRICULTURAL BUSINESSMEN. IN THE CATEGORY: HISTORY OF UKRAINIAN ENTREPRENEURS, HISTORY OF FOREIGN ENTREPRENEURS, PHOTO PROJECTS.
•
AGROANALYTICS – DETAILED OVERVIEW OF KEY SEGMENTS OF THE AGRARIAN MARKET.
•
AGROSTRATEGIES – CASES OF SUCCESSFUL AND
UNSUCCESSFUL PRACTICES OF MANAGEMENT, MARKETING AND PRODUCTION TECHNOLOGIES IN THE LARGEST AGRICULTURAL AND FOOD COMPANIES OF UKRAINE. •
AGROLIFE – ARTICLES ABOUT TOURISM AND PRESENTATION
OF FASHION NEWS (TOPIC OF LEISURE AND LIFESTYLE OF LANDLORD MAGAZINE READERS)
2015-2016 RATINGS DECEMBER-JANUARY 2015-2016
THE LARGEST MANUFACTURERS OF ALCOHOL FEBRUARY 2016
THE LARGEST IMPORTERS MARCH 2016
THE LARGEST EXPORTERS APRIL / MAY 2016
LARGEST AGRICULTURAL HOLDINGS UKRAINE JUNE 2016
AGROHOLDINGS REPUTATION AND FINANCIAL RELIABILITY RATING JULY / AUGUST 2016
THE MOST EFFICIENT AGRICULTURAL COMPANIES OF UKRAINE SEPTEMBER 2016
LARGEST DAIRY PRODUCERS OCTOBER 2016
THE MOST HIGHLY PAID AGRIBUSINESS MANAGERS RATING NOVEMBER 2016
THE RICHEST AGRARIANS
STRUCTURE OF PUBLICATIONS DISTRIBUTION KHARKIV MYKOLAYIV
KHERSON
POLTAVA
ODESA
7% 10%
12%
5%
5%
10%
VINNYTSIA
14%
30%
THE LARGEST HOLDINGS
30%
SYNGENTA, BASF, BAYER, MONSANTO, DUPONT PIONEER, JOHN DEERE, NEW HOLLAND, etc.
ZAPORIZHZHYA
9% 20%
THE LEADING INTERNATIONAL IMPORTERS OF AGRICULTURAL PRODUCTS INTO UKRAINE
DNIPROPETROVSK
8%
KYIV
30%
AGRICULTURAL BUSINESSES AND PROFESSIONAL ASSOCIATIONS OF UKRAINE
5% 5%
30%
KIROVOGRAD
30% OTHERS
GENERAL CIRCULATION:
DIRECT MAIL FOR
10 000 COPIES
3 000 MEDIUM-SIZED FARMING BUSINESS IN 8 REGIONS OF UKRAINE
15%
15%
30% 30% DIRECT MAIL FOR TOP-500 KEY
INTERNATIONAL ORGANIZATIONS, PROFESSIONAL ASSOCIATIONS
RETAIL SALES (KYIV)
5% SUBSCRIPTION
THE LARGEST FINANCIAL, LEGAL, CONSULTING COMPANIES, WHICH PROVIDE SUPPORT SERVICES TO AGRIBUSINESS
EBRD, IFC, ACC, ICC, REPRESENTATIVE OF THE WARSAW STOCK EXCHANGE IN UKRAINE, etc.
20% 5%
MHP, ASTARTA, KERNEL, UKRLANDFARMING, NIBULON, AGROPROSPERIS, etc.
20% PARTICIPATION IN KEY INDUSTRY EXHIBITIONS, CONFERENCES, AS WELL AS LARGE INVESTMENT AND ECONOMIC FORUMS
BIG 4, INTEGRITES, BAKER TILLY, CRE’DIT AGRICOLE, REIFFEISEN BANK AVAL, KRESTON GCG, ARZINGER, ALEXANDROV&PARTNERS, etc.
MAIN EVENTS AGRICULTURAL HR-CONFERENCE 1 APRIL / ALFAVITO HOTEL XIV INTERNATIONAL PR-FESTIVAL 14 APRIL / RADISSON BLU HOTEL XIII INTERNATIONAL CONFERENCE: “BLACK SEA GRAIN: TRADE MUST GO ON” 20 21 APRIL / INTERCONTINENTAL HOTEL RISKS AND ANTI-FRAUD 21 APRIL / ALFAVITO HOTEL ANNUAL AGRICULTURAL CONFERENCE “INTERNAL AUDIT: RISKS AND ANTI-FRAUD “ 22 APRIL / OPERA HOTEL AGRO INDUSTRY FORUM 12-13 MAY / OPERA HOTEL CONFERENCE ON AGRARIAN LAW 13 MAY / RADISSON BLU HOTEL IBYS 2016 19-21 MAY / YACHT CLUB “RED SNOW BALL TREE” AGROPORT 26-28 MAY / LVIV INTERNATIONAL AIRPORT AGRO-2016 8-11 JUNE / EXPOCENTRE OF UKRAINE KIEV INTERNATIONAL ECONOMIC FORUM 6-7 OCTOBER / KYIV INTER AGRO - 2016 8-11 NOVEMBER / KYIVEXPOPLAZA EXHIBITION CENTER
LANDLORD.UA INFORMATION RESOURCE WEB-PAGE STATISTICS
• UNIQUE USERS PER MONTH: MORE THAN 5 000 • PAGE VIEWS PER MONTH: MORE THAN 15 000 • AVERAGE PAGES PER SESSION: MORE THAN 3 PAGES • AVERAGE SESSION DURATION: MORE THAN 2,5 MIN
GEOGRAPHY OF WEB-PAGE TRAFFIC:
• UKRAINE – 88% • RUSSIA – 3% • THE USA – 1,5% • OTHER – 7,5%
MAIN SECTIONS OF THE WEB-PAGE:
• ANALYTICS: REVIEWS OF THE MARKETS, INFOGRAPHICS
• RATINGS: EVERY MONTH EDITORIAL BOARD RELEASES PROFILE RATING
• INTERVIEW: EXPERTS OPINIONS, NEWSPAPER SPECIALISTS COLUMN, MANAGEMENT BEST PRACTICES
• AGROLIFE: CUSTOM TEST DRIVE, SMART DEVICES FOR BUSINESS PEOPLE, TRAVEL, GASTRO-NEWS
• CALENDAR: REVIEWS OF MAIN EVENTS OF AGRICULTURAL, INVESTMENT, ECONOMIC SPHERE
• EDITORIAL BOARD CONTENT SPECIAL PROJECTS
EVENTS: LANDLORD CLUB FORMAT:
PRIVATE BUSINESS EVENING EVENT FOR OWNERS AND TOP MANAGERS OF KEY AGRICULTURAL BUSINESSES
QUANTITY OF VIP-GUESTS:
100-150, 60% OF THEM ARE BUSINESS OWNERS
EVENING SCENARIO:
• GUESTS WELCOME AND WELCOME COCKTAIL
• MAIN PART, WORK OF SPEAKERS
• NETWORKING, RECEPTION
PLAN OF EVENTS FOR 2016
MAY 26 LANDLORD CLUB, THE 2ND MEETING
SEPTEMBER 27 LANDLORD CLUB, THE 3RD MEETING
NOVEMBER 22 LANDLORD CLUB, THE 4TH MEETING
THE RESULTS OF THE FIRST MEETING OF LANDLORD CLUB DISCUSSION THEME:
FEBRUARY 9, 2016
“THE MISTAKES OF UKRAINIAN AGRARIAN COMPANIES FROM THE INVESTOR’S POINT OF VIEW: THE DISCUSSION OF THE PUBLIC HOLDING OWNER AND THE INVESTOR”.
PARTICIPANTS OF DISCUSSION, GUESTS:
EUGENE CHERNIAK, OLEXANDR KUPRIYANOV
• SPEAKERS: YURIJ KOSYUK THE OWNER OF “MIRONOVSKIY HLEBOPRODUCT”. ALEXEY KRIVOSHAPKO, THE DIRECTOR OF “CAPITAL PROSPERITY MANAGEMENT” INVESTMENT FUND
• MODERATOR: DARIA ISAKOVA, THE DIRECTOR OF LANDLORD PROJECT
MAXIM BIROVASH, ARTEM KOVBEL
160 VIP-PERSONS, NEARLY 80 PEOPLE WERE PROPRIETORS AND OWNERS OF BUSINESSES
OLEXANDRA SOLOVEY
VICTOR KUPAVETS, PETRO YEVICH
IRYNA BRYKOVA
ANATOLIY YURKEVYCH, FOUNDER OF MILKLAND COMPANY OLEXANDR PETROV, OWNER OF INDUSTRIAL MILK COMPANY HOLDING YURIY DAVYDOV, FOUNDER OF APOLLOGROUP VICTOR KUPAVETS, CO-OWNER OF ROSTOKHOLDING COMPANY
VIACHESLAV PETRISCHE, OWNER OF ALLSEEDS COMPANY OLEXANDR SLIPCHUK, CO-OWNER OF UKRPRODUCT GROUP COMPANY VICTOR PONOMARCHUK, OWNER OF VIOIL COMPANY RAFAEL GOROYAN, OWNER OF PROMETEY COMPANY
LOCATION AND SCENARIO OF THE EVENING: FAIRMONT GRAND HOTEL, KYIV, BALL HALL GUEST OF LL CLUB, OLEH KUZNETSOV
LIUDMYLA DRYHALO
YURIY PYVOVAROV
19.30 - GUESTS WELCOME, WELCOME DRINK 20.00 - START OF DISCUSSION 21.30 - 23.00 - RECEPTION, GUESTS NETWORKING
FULL PHOTO-REPORT
POST REPORT
VIDEO
EVENTS: BUSINESS-BREAKFASTS #COFFEE WITH LANDLORD FORMAT:
BUSINESS WORKSHOP FOR OWNERS AND TOP MANAGERS OF THE LEADING AGRICULTURAL COMPANIES
ORGANIZERS: LANDLORD AND PARTNER COMPANY THAT DELEGATES EXPERT SPEAKERS
NUMBER OF PARTICIPANTS: 30-35 GUESTS SCENARIO:
• REGISTRATION OF GUESTS, NETWORKING
• MAIN PART, WORK OF SPEAKERS
• NETWORKING
DURATION: 3-3,5 5 HOURS POST-REPORT OF THE EVENT IN FEBRUARY POST-REPORT OF THE EVENT IN MARCH
EVENTS: LANDLORD CLUB FIELD FORMAT:
ENTERTAINING FULL DAY EVENT FOR PARTNERS AND MEMBERS OF LANDLORD CLUB, HELD IN ONE OF THE COUNTRYSIDE ENTERTAINMENT COMPLEX
SCENARIO:
• INTELLECTUAL CLUB – ZONE FOR SPEAKERS WORKSHOP AND BUSINESS-NETWORKING
• RIDING LESSONS
• ITEST DRIVE
• IREFRESHMENTS, PICNIC
• ICHILDREN’S AREA
• ILIGHT MUSIC
• IENTERTAINMENT ON STAGE
• IPRIZES AND GIFTS
2016-2017 LANDLORD PROJECT DEVELOPMENT STRATEGY APRIL 2016 LANDLORD WORKSHOP
MAY 2016
Largest agricultural holdings Ukraine
LANDLORD.UA WEB-PAGE
Publication of the English version of ratings on the monthly basis, developing the FB community and Youtube channe
AUGUST 2016
Agroholdings reputation and financial reliability rating
The most efficient agricultural companies of Ukraine
SEPTEMBER 2016
#COFFEE WITH LANDLORD APRIL 25
LANDLORD CLUB FIELD
Largest dairy producers
OCTOBER 2016
NOVEMBER 2016
#COFFEE WITH LANDLORD MAY 24
DECEMBER 2016
LANDLORD WORKSHOP
LANDLORD WORKSHOP
The most highly paid agribusiness managers rating
The largest alcohol companies in Ukraine
The richest agrarians
2017
Launching the English version of the publication on a monthly basis
Growth of webpage traffic up to 10,000 unique users per month
Launching content specials section
THE 2ND MEETING MAY 26
LANDLORD CLUB
DISTRIBUTION
JULY 2016
LANDLORD WORKSHOP APRIL 19
LANDLORD PUBLICATION
#COFFEE WITH LANDLORD
JUNE 2016
THE 3RD MEETING SEPTEMBER 27 #COFFEE WITH LANDLORD JUNE 23
#COFFEE WITH LANDLORD JULY 12
#COFFEE WITH LANDLORD AUGUST 22
#COFFEE WITH LANDLORD SEPTEMBER 20
THE 4TH MEETING NOVEMBER 22 #COFFEE WITH LANDLORD OCTOBER 10
#COFFEE WITH LANDLORD NOVEMBER 25
#COFFEE WITH LANDLORD DECEMBER 15
PICNIC JULY 9
Expansion of retail network in Kyiv
Expansion of distribution to the top 500 key international agricultural companies
CONTACTS DARIA ISAKOVA HEAD OF LANDLORD PROJECT ISAKOVA@ICOM.CO.UA
IRYNA CHUKHLEB EDITOR IN CHIEF OF LANDLORD PROJECT CHUKHLIEB@ICOM.CO.UA
MAXIM BIROVASH DEPUTY CHIEF EDITOR OF LANDLORD BIROVASH@ICOM.CO.UA
IRYNA BRYKOVA HEAD OF SALES DEPARTMENT BRYKOVA.IRYNA@ICOM.CO.UA
OLENA PETROVA MARKETING & EVENT MANAGER PETROVA@ICOM.CO.UA
PAVLO SHEREMET DISTRIBUTION MANAGER SHEREMET@ICOM.CO.UA
YULIA HOROSHKO WEB-PAGE EDITOR YULIA.GOROSHKO@GMAIL.COM