buying and Merchandising in Fashion.

Buying and Merchandising in Fashion.

Izabela Niemiec .

MOMO boutique is a ladies clothes store stocking Cameo the label The Fifth, Bourne, Three Floor, Jovonna, Lavish Alice.

Shop is based in Southport on Union Street , and it’s a family business run by Molly .

Shop was established in 2009 , and its been growing since then .

It has their regular customers , who keep the business growing .

Shop Layout ad visual merchandising

Bem Belle Boutique

Designer kids wear.

Lapel Menswear

Established in 1983, and with a sister shop in Lancaster, Lapel Menswear stock an array of clothing and footwear including trousers, jeans, leather jackets, shirts and ties.

For formalwear there is a selection of quality suits and a complimentary alteration service to ensure that each garment fits to perfection.

Designer brands include Matinique, Lambretta, Teddy Smith and Voi jeans. The shoe department boasts designs from shoe makers Base, Azor and Jimmy B.

Coco Boutique

Established in 2008, Coco Boutique is an exclusive ladies designer wear, shoes and accessories store specialising in brands from Europe's leading fashion houses.

All the exclusive ranges are hand-picked in Milan, Paris and London, including top names such as Dolce Gabbana, Gina, Milly, Tibi, Juicy Couture, Pinko, Jasmine di Milo and Matthew Williamson.

They are assisted by four personal shoppers who can advise customers on the wide range of handbags, shoes, accessories and clothes ranging from casual and swimwear to evening dresses and gowns.

Dolce & Gabbana Gina Milly Tibi Juicy Couture Pinko Jasmine di Milo Matthew Williamson

All shops are located in the same building as Ella Louisa's boutique , they all stock designer clothing for men , women , and kids like Dolce and Gabbana , Gucci , Micheal Kors.

These are the main 3 competitors with very high prices , which probably will attract richer customers , and most likely they wont be going into Ellas boutique ,however when we leave the Arcade building we will find , Next , Debenhams , River Island , H&M, and The Outfit , which are more likely in a range price of Ella Luisa Boutique.

Business Summary For my business I have chosen MOMO boutique based in Southport centre . MOMO boutique is private independent shop which stocks affordable range of clothing and jewellery , from fast on trend-fashion pieces to classic wardrobes staples and casual wear.

The range I am going to produce will be a Spring/ Summer 2017 –summer wear for the occasions like family holidays , garden parties , mini social events, within price range for the current customers.

Purpose of this collection is to let the whole family to be able to buy pieces that they need for the occasion for instance family holidays The collection will have pieces available for women , men , and children (girls) It will be based on future trends which I will find out by completing trend forecasting reports available from WGSN. Marketing strategies will involve a big promotion within north west region .

More activity online and on shops media accounts.

Adverts in local radio stations Short term aimAdvertising campaign – big event at the launch of the collection – including snacks , champagne (red carpet event) – First one to arrive will receive - Discounts to shop the collection -25% off .

Mid aim term- Expand the range to next season Autumn /Winter .

Expand advertising campaigns – adverts in local radio stations .

Long term- My long term will be that the shop will establish their own identity within north west region .

Expand to the different cities –like Liverpool , Manchester.

Existing Customer profile Georgia Rigby -27, Hair stylist.

Georgia lives in Southport , she is a professional hair stylist who works at Atelier in Formby.

She loves her job , and she gest to attend loads of events , to which she has to buy outfits for special occasions , she loves shopping at the little boutiques in which she can find dresses for every occasion , she doesn’t like looking like everyone else that’s why she chooses little private shops where she can find rare pieces of clothing .

Molly and Hannah – 23 and 24 , are young professionals working in the office.

They have plenty business events to attend , and love being admired for the way they dress, that is why they love shopping at the boutiques where they can find rare pieces of clothing.

William

Target customers profile

Sarah

Lilly

William -32. He has his own business. He loves to travel and he loves to buy the newest gadgets.

He loves to spend his spare time with his family, and his friends.

Because he has a very tight schedule , he likes to shop at small boutiques when he can choose quickly what he likes , without spending too much time in a shop.

Lilly is 3 years old.

She loves spending with her mummy, and trying on new dresses. She loves playing with in her bedroom with her favourite teddy bear.

Sarah-29. Sarah is a working mum , she runs her own modelling agency. Most of her time she spends on working and meeting up with new people . Her wardrobe consist unusual pieces which can be worn in day and night time .She has a little girl , which she adores and loves taking her shopping. Boutiques are her favourite places to shop.

Apart from that , in her spare time she takes her little French bulldogMimmie for a walks.

Comp Shop Boys trainers £39

Disney Dresses Inspired by Disney Princesses (hand made) £100 or above

Velvet dress £59

Faux fur Rachel Riley coat.

£79

£79

Denim dungarees £39

Ballerina shoes girls £39

Tartan dress £69

Over The Moon Kids Boutique

Comp Shop

Girls ballerina shoes £39.99

Girls boots £49.49

Chic baby coat £67.95 Boys suede boots £40.55

Comp Shop

£13 Scallop Mary Janes (Younger Girls) Main 100% Polyester. Lining 100% Cotton.

Ruffle collar dress £14

£11 - £12 Pointelle Cardigan (3mths-6yrs) 100% Cotton.

Leggings Printed 92% Cotton, 8% Elastane. Leggings Grey 47% Polyester, 21% Cotton, 10% Viscose, 9% Nylon, 8% Elastane, 5% Metallised fibre. Leggings pink 92% Cotton, 8% Elastane

£12

Pink Occasion Dress £28-£35 With sequin embellishment.

100% Polyester.

£195.00 C/meo Collective Allure Dress

LAUREN Ralph Lauren blue gown with ruffle and clasp detail in Camden Blue

£200

Three Floor Petite Couquette Dress

Keepsake pleat black dress with back zip fastening.

Soft-touch stretch jersey Bandeau design Self-tie cuff detail Gathered wrap skirt 71% Modal, 26% Polyester, 3% Elastane

£155.00

Stretch fabric Halterneck design Cut-out waist Waist tie detail Zip-back fastening

£125.00 95% Polyester, 5% Elastane

£120.00

£135.00

Comp Shop - Women

Heavyweight satin Soft-touch finish Crew neck Selected Femme Sound Long Cupro Shirt

£95.00

C/meo Collective Shirt Dress in White

£130.00

£240.00

Juicy Couture Pitch Black lace insert mix fabric dress with side zip and top button fastening.

£391.00 Diane Von Furstenberg Kaleb Combo Embellished dress with sequin detail in black and white.

100% Polyester

£95.00

£120.00 Silk-mix woven fabric Plunge front Button placket Embroidered detail 70% Cotton, 30% Silk

C/meo Collective On My Mind Skirt

£160.00

Michael Kors leather & suede skirt with side zip fastening.

£180.00

Poupette St.Barth Mini skirt Bibi in white/red with elasticated waistband.

Finders Keepers Seidler Skirt

£95.00

£185.00

Woven fabric High rise Striped design Faux leather panels 90% Polyester, 10% Elastane

£55.00

Smooth woven fabric High-rise waistband Ruffle dipped hem Zip-side fastening Regular fit - true to size Hand wash 100% Polyester

£150.00

£180.00

Patrizia Pepe

C/meo Collective Never Be Playsuit

Patrizia Pepe Double Fabric Jumpsuit £235.00

•Woven fabric •Square neck •Sheer mesh insert •Side pockets •Wide-cut legs •Racer back •Zip-back fastening •100% Polyester £120.00

£325.00 Alice McCall You’re So Young So Have Fun Playsuit in Black

Sister Jane Instant Crush Lace Blouse

£50.00

Michael Kors White & Blossom Embroidered Shorts £55.00

•Woven fabric •Sheer mesh panels •High neckline •Plunge front •Embroidered chest •100% Polyester £260.00

Milly Tie Neck Blouse Petal £125.00

•Super lightweight chiffon •Semi-sheer finish •Printed design •Crew neck •Lace-up front •Ruffle detailing £45.00

C/meo Collective Last Call Pants

£75.00

The Seafarer Penelope Flare Jeans

•Textured crepe •Stretch waist •Side pockets •Tapered leg

Price: £160.00

•100% Polyester

£120.00

Finders Keepers The Logic Vest

Milly Lindsey Sleeveless Coat Black £255.00

•Stretch woven fabric •Padded shoulders •Notch lapel •Press-stud closure •96% Polyester, 4% Elastane

£125.00

£190.00

Selected Femme Marlen Leather Jacket

Vilagallo

£199.00 £190.00

Y.A.S Gwen Leather Jacket

100% Real Leather £200.00

I have carried out a comparative shop for my chosen retailer, looking at independent boutiques and one online retailer that have a similar target .

I found that the branded garments were not similar price to those of my chosen boutique.

For instance MOMO boutique skirts was £95.00 , and COCO boutique branded skirt was £185.00 , whereas skirt from Asos was £150.00.

When I’ve looked at the fabrics , I found that MOMO and COCO boutique do not provide any information about the fabrics they use, where Asos provides all the information we need – I found that Asos branded skirt was made form 100%.

MOMO have a limited women's collections mainly going out garments which suggest to me that’s the main reason for their customers to shop – party wear. They do not have any menswear or children wear this is likely due to the store’s main target customer ,however stores like Asos , or Coco boutique ( an independent retailer ) they have a big variety of womenswear and menswear , because that is their targeted market.

When buying I will concentrate more on womenswear , but I will also introduce new ranges which will be available for men , and children . The range I will produce for the menswear , and children wear will be the same nature as the garments they already stock .

I hope that by bringing in new range , I will attract more male customers , or even whole families.

BAKHTZ. A new designer who started in April 2015 in Dubai. Designer creates elegant dresses which can be worn in from day to a night. From business meeting to a dinner at elegant restaurant. This brand is for casual, elegant young ladies.

VIVIAN MOAVAD. Women's brand designed and made in Egypt. Brand establishes in 2015 , is for modern women who is not afraid to be unique.

This brand is a promotor for an individual style.

Clothes are timeless and feminine , they tell the story .

DARLING LONDON. Launched in 2008 , brand has quickly gained popularity by creating beautifully crafted designs , for women who have their own style. Clothes have classics silhouettes and are mixed with rich colours and bold prints.

La Squadra Paris.

This brand combines Italian and Parisian style.

Made from high quality fabrics offers the best high end clothes.

BEN SHERMAN Designer presents modern 1960 jazz man.

CUBIC. Feminine clothes , for the women who are unique and are not afraid to show their unique personality, her mood, character , her lifestyle.

Pure London is one of the biggest trading shows in England. It happens twice a year . It showcases accessories , shoes, collections for men and women. It has exhibitors from over 10000 brands worldwide. It provides catwalks with latest trends , which let buyer to see the newest trends and collections , it also let them to see what is trending locally and globally. It divides into few categories: Pure Allure- occasion wear for daytime and night time.

Pure Spirit-up to style , young street fashion.

Pure Aspire-vibrant collections from urban style to contemporary casual brands.

Pure Premium-exclusive designer pieces .

Pure Man –mid to high end fashion wear from casual to smart pieces , accessories and footwear.

Pure Athleisure –source of latest sportswear , from UK and global brands.

Pure Footwear- collections from exceptional designers and brands –UK and global.

Pure Accessories – Accessories for every outfit .

As a buyer for MOMO I would definitely look into Pure Allure –designer BAKHTZ, and Pure Aspire –designer like Darling London . Both of those have pieces that I think would be perfect for my boutique and it would meet my target customer, who has their own unique style just at the items of the designers from these categories,also the style of both of the designers perfectly fits in to MOMO style , which is elegant, timeless, and modern.

I would also look into Pure Man category to find some perfect pieces for my collection ,and into Accessories section where I can find high end pieces for men and women.

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TRENDS FORECASTING ANALYSIS

Prints and Patterns are inspired by Africa and Asia authentic dress.

Mix of ethnic prints inspired by African and Asian traditional gown, brings on new global vision to urban apparel.

Lacoste has reinvented poolside stripes to a seasonal urban wardrobe as robed silhouettes relating to athletic looks.

Towelling fabrication in whites and bright colours fresh for spring season, with a retro neutral touch.

Marni took the inspiration from utility wear, but the shapes are modernised, with original detailing , in pastel colours.

Silhouettes are softened for the feminine feel .

Accessories are oversized.

Pink comes for summer as coral tones come infused with red. Single colour looks make a statement across both casual and formal garments.

LOUIS VUITTON

GUCCI

Saturated yellows are warmed up with gold and amber tones.

Monochrome accents have a bold, modernist appeal.

Woollen and silk fabrications lend a softer touch.

HEATHER Palest purple hues come with cooling blue undertones for a fresh and feminine feel that compliments crisp shirting and subtle tailoring Summer brigs on bright , sunny colours.

Which are inspired by nature.

TRENDS FOR MEN S/S17

KEY ITEMS-

STYLES ARE INSPIRED BY 1950 SILHOUETTES .

WORKWEAR SUIT

SHORT SUIT

UTILITY JACKET

THE ZIP THROUGH JACKET

KEY SHAPES ARE FOT THE S/S 17 ARE INSPIRED BY 1950S RESORT LOOKS , AND 1990S SKATER LOOKS .

This season takes on new relaxed look, and creates tailored looks.

RESORT SHIRT

VOLUME CHINO

TRENDS FOR KIDS S/S17 KEY ITEMS-GIRLS

CULOTTE SHORTS BRACED SKIRT

TRAPEEZE DRESS

PEASANT BLOUSE

COLOURS

PADDED JACKET

PALETTE CAPTURES WARM COLOURS , OF 1970s STYLE .

TRENDS FORECASTING ANALYSIS. After conducting trends forecasting research using WGSN , and Vogue we can see the main theme coming through for the S/S 17. Trends for men , women and kids have one theme in common which is travelling and nature –in women's we can see nature theme coming through in floral and fruit prints as seen in Altuzzara whereas travelling theme is seen in Joseph Atuzarra –’’Cherries, pineapples, berries and lemons danced their way across Altuzarra's spring collection with the optimistic energy of a fruit machine line-up. They hit the jackpot on the evening wear: a succession of tiered organza gowns prettily embroidered with sequinned emoji-style fruits.’’ (Pithers, 2017) Floral patterns are seen in Alexander McQueen, and Chloe at Paris Fashion week.

Main colours trending in S/S17 are pinks infused with reds , and honey yellow.

Which can be seen in Delpozo collection in Paris.

Palest purple tones are use for fresh feminine feel.

Alexander McQueen

Main trend showing in men's trends for S/S17 is 1950s Cuba.

This trend is clearly noticeable in Dolce and Gabanna menswear collection for S/S17. 1950s inspired shapes with tropical patterns included on shirts , jackets trousers .

Dolce and Gabbana s/s17

£169.00 £260.00 Alice McCall playsuit.

£515.00

Zimmermann silk-satin playsuit Concealed zip fastening at side and exposed button fastening at back Round neck, long sleeves, buttoned cuffs, cut-out at waist, open back, self-tie straps with tasselled ends at back, ruffled trims.

100% silk.

£460.00 Diane von Furstenberg jumpsuit Deep V-neck with panel detail, sleeveless, wide-leg, panel detail at waist, two slip pockets at front, darts at chest and front, darts at back, fully lined pants.

100% polyester; 100% viscose; 71% acetate, 29% viscose

Ted Baker woven playsuit Exposed zip fastening at back Strapless, boned bodice, v-slit at front neckline, fitand-flare silhouette, all-over geometric pattern, high-rise at front, skirted detailing, fully lined 49% viscose, 46% polyester, 5% metallised fibres; 95% polyester, 5% elastane.

£845.00 Max Mara Elegant satin and crepe jumpsuit.

Concealed zip fastening at back.

V-neck, sleeveless, darts at front, contrasting satin bodice, bow detail at waistband, wide-leg, pressed centre crease at front and back, partially lined.

75% polyester, 25% silk; 70% triacetate, 30% polyester; lining 89% acetate, 6% silk, 5% nylon.

£1,795.00

£835.00 Emilio Pucci jersey dress.

Slips on Cowl neck, long sleeves, allover palm leaves print, fitted.

83% viscose, 13% silk.

Stella McCartney stretch-crepe dress.

Concealed zip fastening at back Round neck, sleeveless, darts at chest, tiered fringed trims, fitted skirt, racerback, fully lined 64% viscose, 32% acetate, 4% elastane; 50% silk, 50% viscose; lining 100% silk Dry clean

£1,815.00 £1,890.00

C/meo Collective Charged Up Dress £210.00

Mary Katrantzou crepe dress.

Concealed zip fastening at side Plunging V-neck with self-tie detail, sleeveless, full skirt with metallic leopard motif and striped design, fully lined.

43% silk, 57% polyester; 100% silk

Balmain jacquard dress Exposed zip fastening at side Asymmetric neckline, sleeveless, fitted, structured, all-over abstract pattern with metallic accents, gold-toned hardware, straight hem, fully lined.

34% acetate, 57% cotton, 9% polyester; lining 52% viscose, 48% cotton.

Dry clean.

MAX MARA Lilia cashmere wrap coat £2,315.00 Max Mara cashmere coat Slips on Open front, shawl lapels, long kimono sleeves, detachable self-tie belt at waist, two patch pockets at front.

100% cashmere

Selected Femme Savill Coat £145.00

S MAX MARA Anversa brushed-wool coat

£590.00 Concealed popper fastening at front Notch lapels, cropped long sleeves, brand tab at cuff, handstitched, slip pockets at sides, darts at back yoke 100% wool

SANDRO Jills woven coat £450.00

Sandro woven coat Exposed button fastenings at front Peak lapels, button detail at shoulders, long sleeves, buckled cuffs, double-breasted, self-tie belt at waist, two jet pockets at front, straight hem 54% polyester, 44% laine, 2% elastane; lining 100% viscose

CLAUDIE PIERLOT Galva wool-blend coat £495.00

Claudie Pierlot wool-blend coat Concealed popper fastening at front Notch lapels, dropped shoulders, long sleeves, welt pockets at sides 80% wool, 20% nylon

PROENZA SCHOULER Ruffle crepe skirt

£1,030.00 High-rise, selftie detail with ruffle trim at waist, split at front 66% acetate, 34% viscose

C/meo Collective Hold On Skirt in Koi £155.00

DAVID KOMA Split-detail stretchcrepe midi skirt £690.00 Exposed zip fastening at back High-rise, fitted, split at front, contrast panel at side, fully lined 52% acrylic, 45% viscose, 3% elastane; lining 98% acrylic, 2% lyocell

ELLERY Jacques mid-rise pleated skirt £1,220.00 Mid-rise, button nonfunctioning zip detailing at centre front, two slip pockets at sides, open slit at front, contrasting stitching, studded detailing, pleated at hem, fully lined 53% polyester; 43% wool, 4% lycra; lining 100% silk

TONI MATICEVSKI Atlas cotton-drill midi skirt £1,280.00 Exposed zip fastening at back High-rise, elasticated waistband detail, contrast flap detailing at waist, contrast zip detail at sides, full skirt asymmetric hem 69% lyocell, 30% cotton, 1% PU bonded rib.

SANDRO Caline silk shirt £199.00 Sandro silk shirt Concealed button fastening at front Band collar with pussybow at neck, long sleeves, buttoned cuffs, curved hem 100% silk.

ST JOHN Pussybow silk blouse £495.00 Concealed zip fastening at back Collar with self-tie bow, long sleeves, buttoned cuffs, loosefit, notched sides, straight hem 100% silk; 95% silk, 5% elastane

ETRO Flared collar silk-blend blouse £710.00 Sister Jane Main Squeeze Blouse £55.00

Etro silk-blend blouse Exposed button fastening at front Flared collar with pleats, long sleeves, buttoned cuffs, all-over metallic spots pattern, curved hem 67% silk, 33% metallised fibre.

STELLA MCCARTNEY Goldie silk-satin shirt £545.00 Round neck, long sleeves, buttoned cuffs, draped placket, curved hem 100% silk

£115.00 Finders Keepers High Sea Pant in Navy.

DRIES VAN NOTEN Paola striped tapered trousers £375.00 Concealed hook-and-eye and zip fastening Mid-rise, tapered, belt loops, allover wide striped print, pressed centre creases at front and back, slip pockets at front with stitch detailing, double darts at back, jet pockets at back 56% polyester, 44% linen

ROKSANDA Tillae high-rise wool and silk-blend trousers £795.00 High-rise, wide-leg, belt loops, D-ring belt at waist, slip pockets at sides, exposed stitch detailing, pleating at front yoke, satin panelling at sides, pressed centre creases at front and back, gold-toned hardware, darts at back, buttoned jet pockets at back 90% virgin wool, 10% silk; 76% acetate, 18% silk, 6% polyamide

MAX MARA Alessia woolblend trousers £250.00 Regular-fit, mid-rise, straight, two front side pockets, pressed creases, unfinished hems ready for tailoring to your desired length - trousers cannot be returned after alteration 81% wool, 18% silk, 1% elastane

ROSIE ASSOULIN Dupioni high-rise trousers £975.00

High-rise, straight, self-tie wrap detail at waist, pleat detail at front, slip pockets at sides, one welt pocket at back 93% viscose, 6% silk, 1% elastane

£50.00

Selected Femme Ema Claudia Jumper in Pale Green.

ALLSAINTS LIMITED Naomi chunky knit woolblend jumper £278.00 Slips on Round neck, dropped shoulders, long sleeves, chunkyknit, ribbed-knit panels, split at side, notched side, ribbed trims 85% wool, 13% nylon, 2% elastane

THEORY Salomina tie-back cashmere jumper £305.00 Theory cashmere jumper Slips on Round neck, long sleeves, fine knit, strap-fastened keyhole detail at back, ribbed trims 100% cashmere.

ST JOHN V-neck woolblend jumper £580.00

St. John wool-blend jumper Slips on V-neck, dropped threequarter length sleeves, metallic thread detailing, flared drop hem 99% wool, 1% polyester

S MAX MARA Fine-knit cashmere and silkblend jumper £360.00

Round neck, long sleeves, fine-knit, ribbed trims 60% cashmere, 40% silk

ADEAM Overlay-detail crepe dress £1,065.00

ADEAM crepe dress Exposed button fastening at back Round neck, short sleeves, overlay detailing, self-tie drawstring at waist, layered detailing at skirt, fully lined 100% polyester

C/meo Collective Shirt Dress in White £130.00

ELIE SAAB Sleeveless sheer floral-lace gown £5,525.00 Crewneck, sleeveless, sheer floral lace panel at front and back yoke, allover floral lace, embroidered floral lace panelling, eyelash scalloped lace trim at hem, partially lined.

81% cotton, 11% polyamide, 7% polyester, 1% silk; 100% silk

OSCAR DE LA RENTA Floral-lace underwired dress £6,185.00 Round neck, long sleeves, fitted bodice, moulded cups, underwired, flexible boning, all-over floral lace, embellished beaded detailing, A-line skirt, eyelash scalloped trims, tulle underskirt, fully lined 100% nylon; lining 100% silk

MUGLER Cut-out scuba dress £1,475.00 Mugler crepe dress Concealed hook-and-eye and zip fastening at back Crewneck, sleeveless, cutout at side, silver-toned stud detailing, contrast panel, asymmetric hem, fully lined 51% polyester, 49% acetate; 57% viscose, 43% polyester

GUCCI Graphic-detail leather jacket £3,680.00 Exposed zip fastening at front Biker collar, long sleeves, popper-fastened epaulette at shoulders, zipped cuffs, three zip and one popperfastened flap pockets at front, detachable buckle belt at hem, brand logo print at back, branded silvertoned hardware, checkpatterned quilted lining 100% leather; lining 100% wool; 100% viscose

Selected Femme Marlen Leather Jacket £190.00

RICK OWENS Walrus Classic leather biker jacket £1,450.00 Biker collar, long sleeves with ribbed panelling, three zipped pockets at front, fully lined 100% lamb leather; 53% viscose, 47% cupro; 100% cupro; 77% cotton, 23% silk; 100% cotton; 100% wool; 100% corozo

RAG & BONE Mercer leather biker jacket £750.00 Popper-fastened biker collar, popper-fastened epaulettes, long sleeves, zipped cuffs, three zipped pockets at front, ribbed waist, one internal pocket, fully lined 100% leather; lining 63% cupro, 37% cotton

BURBERRY Remmington leather jacket £1,295.00 Collar, oversized lapel, shoulder epaulettes, long sleeves, zipped cuffs with popper-fastened straps, quilted detailing at shoulders, gold-toned branded hardware, two zipped pockets at front, two popper-fastened flap pockets at front, buckled straps at waistband, signature check at lining 100% leather; lining 100% cotton

D I R EC T I O N A L S H O P E VA LUAT I O N

When completing directional shop task I have noticed that more high end clothing brands seem to include more detail in their garments , as well as in the description of them , especially online.

High end designers pay more attention to detail of the garments they produce.

For instance MOMO boutique has a white dress on their website for a price of £130.00 , and the only description we get of this dress is the name of it and the colour, and in the additional information section we only get information about the size they have available in the shop.

We can see it on the screenshotted picture of their website .

Where more details is given to high end clothing –for instance similar dress from ADEAN to the one from my boutique for a price of £ 1065.00 is stock on Selfridges website , it has a clearer explanation of the product and more detail is given about the fabric , and the shape of the garment.

When looking at women shirts I have noticed that if higher the price the more attention is given to the design , quality (use of better fabrics) , and the description of the product.

For instance shirt from ETRO for the price of £710.00 contains more detailing- Flared collar with pleats, long sleeves, buttoned cuffs, all-over metallic spots pattern, curved hem.

Whereas shirt form MOMO boutique for a price of £50.00 had ruffled sleeves , but the fabric used isn’t as good as the one used for high end shirt.

This shows the difference between preferences of the high end and high street customers .This is because the designer customers want more detailed designs and they want to stand out , because this is what they expect from the designer clothing , where the high street customer prefer to spend less money on the garments that's why less attention is paid into detailing and the quality of the garments .

The directional shop also taught me that some of the designers price their garments higher but they do not use high quality fabrics for instance trousers from Dries Van Noten for £375 use 75% polyester and 25% nylon . The same fabrics get used in high street shops , but their price isn’t as high , as the designer one .

This showed us how prices and quality vary on the high end and the high street environment.

Girls S/S17 collection.

Mens S/S17 collection

Women S/S17 collection.

Collections-Evaluation Above collection are for S/S 17 . There are 3 collection , build for the MOMO boutique.

Children (girls ) age 1-5 in a variety of sizes .

Womens available in sizes from 8-12.

Mens available in sizes

Available sizes.

MEN

WOMEN

GIRLS

Collections are for Spring /Summer events such as family holidays, family parties .

As a theme in girls range I have used little mermaid – which reminds us of happy sunny beach holidays , playing in the sand , or having fun at children parties , the collection is made from light cotton patterned fabrics perfect for warm days , with embellishments of little mermaid tail , and little mermaid herself- made from sequins.

It has 10 pieces :tank tops, lace tops dresses , kimono, coulotte shorts ,shorts, flare skirt, sandals, ballerina shoes , head band and sunglasses . They are all made in one theme of little mermaid.

Womens range is based on S/S17 trends – flowers. This trend is seen on dresses , skirts , pants – in my collection I have used floral patterns which remind us of cottage garden , this theme is perfect for garden parties , and family events .

Variety of maxi dresses , A-line gown skirts and jumpsuit gives consumer a choice of style-whether it is a romantic evening dinner away , or family gathering .

Collection offers 8 pieces in different styles and patterns . Dressers are made of balzarine ( light cotton material ) perfect for summer clothing.

Mens collection is based on summer chilled tropical theme which was one of the main themes for S/S17 .

Collection is made of 5 cotton resort shirts , 2 lounge sets made from cotton jersey for stretchy and comfortable wear. , 3 different styles of linen shorts , and linen trousers perfect for cooler evenings .

All pieces have this tropical feel to it-Cuban prints on men's shirts , and trousers are ideal for holidays away , but also for stay at home barbeque with friends.

To source fabrics for my ranges I will be attending Premier Vision Trade show in Paris. Before attending this trade show I will conduct some research about the show and its exhibitors , and make some appointments with vendors I will be interested in I will have to prepare myself and be sure I find out about quality of their products, their seasonal products availability and brands which already used that particular vendor, also ensure about costs of packaging, taxes , shipping costs, and most important establish a good relationship with suppliers .Prices and shipping cost will be dependable o the country of origin this supplier came from, because the exchange rates will be variable .All this above affects RRP price of the garments, and how much margin collections will make .For instance if the exchange rates are poor I will have to price up pieces of the collection higher because more money will be spend production costs Place of manufacture .

After finding the right fabrics , and the supplier – I will have to negotiate my prices , and show them the garments I want the to produce for me. My vendor has his factories in India – this where my garments and my trims will be manufactured.

Visual Merchandising.

Because the collection has that summer feeling , visual merchandising it will have to have that summer vibe.

MOMO boutique has one big display window – that’s why I will have to ensure that it will be noticeable. Main pieces from the collection will be displayed on the shop window. There will be women , men and children outfit displayed to show that this collection is for the whole family – the theme will showing family holidays . Mannequins will be wearing main pieces form the collection , and on the background we will have a pictures of some holiday destinations.

Collection lay out – collection is going to placed in the middle of the store – with clear sections for men , women , and kids .

Visual Merchandising –whole collection will be displayed on the shop floor . Main pieces form the range will be at the window display, to attract customers .

• • • • • • • • • •

• • • • •

Online website Customer Service Good quality garments.

Activity online –Instagram , snapchat .

Well stablished brand name in Southport .

Supply chain management Critical path Fabrics Digitalisation Single source

Location (not in a town centre) Expand the collections to children's ,and men's wear.

Expand to different locations .

Better website ( better description of the garments) Use of local media for advertising campaigns .

• Location • They only have 1 shop .

• Lack of descriptions of the garments and available sizes.

• Lack of advertisement .

• Single source .

• Presence of competitors ( 2 boutiques with vintage clothing opposite) • Availability of men's and children range in competing boutiques.

• Competitive prices.

• Critical Path • Location • Economic situation –Brexit- higher shipping costs to pay.

SWOT ANALYSIS It is very important for a buyer to critically analyse the SWOT for the business, in order to understand strengths and weaknesses , and for looking at the opportunities and threats to my business .

As a strength found in MOMO boutique is active online website on which they post their newest arrivals and they also have an option which lets their customers to purchase the garments online , however presence of other boutiques which sell similar items to MOMO is a threat for the business , because is gives the boutique lovers more options so find their favourite pieces (collection include children and menswear.). As a buyer business strategy I could use in order to overcome that threat is to launch collections for men and children .

Another strength found in MOMO is good quality garments they have available in their store ,however their competitors across the road stock vintage clothing , at the cheaper prices which is very in nowadays . To overcome this threat I could offer discounts to regular customers , and new customers.

Supply chain management , and critical path are one of the biggest strengths. Boutique always have on trend good quality pieces available to be purchased online and in store. This means that their supply chain in well managed and their good relationship with their single vendor allow them to get what they need on time .By having good relationship with their vendor they are aware of the quality of product they get , and they can always negotiate the prices and get the best deals possible.

However MOMO boutique has a good single source , their competitors use more than one supplier , which in case of disturbance in critical path they have always more than one vendor to rely on , where MOMO in case of unexpected events might face a problem with getting stock on time , and that could cause unhappy customers , as I buyer I could implement business strategy to avoid this sort of scenario by completing a research and fid some new suppliers, by doing this I will have more options to negotiate the prices of the garments and find better deals for the boutique, for instance better materials , and better exchange rates – and hopefully increase of RRP prices .

Swot analysis also have a list of opportunities I could put in place as buyer and which would beneficial to the business , for example a location of the store in one of the biggest opportunities. Store isn’t located near a town centre , where the most people shop ,by changing the location or expanding store will gain an opportunity to gain new customer. By changing the location store will also face new threats which involve bigger competition and price difference , as buyer I could overcome this threat by making sure that the product are always on trend and deliver on time , that there are discounts and promotions in place to keep existent customer happy and attract new ones .

Generally this SWOT analysis has supported me with enough information regarding MOMO boutique , their external and internal factors and how they impact the business .

This YouTube video shows negative impact on foreign workers within fast fashion business , it talks about how much money they earn , and how little kids get used in the factories which is illegal , but that’s the only way for them to survive and afford food . https://www.youtube.com/watch?v=A3xrXC9wcZg

Video reflections.

MIMCO Positive impact on fashion MIMCO brand uses women form Kenya to produce their accessories.

By working for this company families in Kenya are able to afford to buy food and send their kids to school. This is one of the positive impacts fashion has on workers , and it shows they are businesses out there which help people from different countries by paying them fairly and treating them with respect.

BANGLADESH FACTORY .

Video about life's of people who where in the factory when it collapsed , and survived it. This video shows one particular girl who lost both of her legs , and struggles with every day life , she still cannot understand why they let them into the building even they knew that the building wasn’t safe to work in .This video gives a very negative picture of fast fashion business. Since the accident loads of new regulations were introduced to ensure this wont happen again , buyers have to go out to factories to check working condition and ensure that the places are safe to work in .

NATURAL DISASTERS Natural disasters such a floods , hurricanes , earthquakes can have a huge impact on the supply chain.

Disasters like floods can affect farms, and that can affect cotton they grow ,this will cause lack of the material for the production of the garments .

Buyer will have to spend loads of time to find new suppliers , at the similar cost price , or try to save some of the material which been destroyed , but most likely this will cause loss of the money for the company .

At the event of the hurricanes for example if the whole factory will get destroyed , we wont be able to recover the products , and this will cause a loss of money for a company . That’s why when making a resourcing decisions buyers have to complete a research , and look for places without any natural disasters happening.

LOCAL DISASTERS Local disasters such a fires , or building collapses due to health and safety checks not being completed , or the factories not following the health and safety regulations . This could cause company troubles – they could face fines , and loss of the money .

If this happens buyer has to look for a new suppliers /factories , and make sure all the health and safety checks are completed , and the places are safe to work in .

Articles talking about natural disasters which occurred in Italy and Thailand , and how they affected peoples live .

Epidemics such a swine flu or Ebola can have a huge impact on the supply chain , they can cause death of workers , or wiped out some animals which will cause lack of material for example leather.

WAR/CONFLICTS Political conflicts in certain countries can affect supply chain. Buyer could face difficulties contacting suppliers , they could also loose their suppliers , their relationships could be affected , because they wont be able to visit factories and the places to discuss the prices , and to review working conditions . War could also prevent company from getting their goods , because of the restrictions .

Buyers will have to find a locations which are not facing any political problems , to be able to successfully source.

ECONOMIC SITUATION, COST, POLITICAL SITUATION In this case as a buyer I will have to consider different currencies and their cost .This depends on economic and political situation In a country I will be planning on sourcing my fabrics from , and different currency rates can affect the supply chain , because if the exchange prices will go down for me as a buyer it means that I will have to increase my budget , because the prices of the garments ,and fabrics as well as shipping costs and taxes will become more expensive, which will affect the retail price of some of the garments, ,and this could lead to consumers not being happy with the increased prices.

One of the recent political events is Brexit , UK leaving Europe , which causes loads of arguments and questions within fashion industry .

Leaving Europe means end of fair trade between other countries , and increased taxes , prices .

ARCADIA GROUP

ETHICAL TRADING

Arcadia group is one of the biggest fashion companies . It owns 8 brands including TopShop , TopMan, Burton , Miss Selfridge, Outfit, Dorothy Perkins.

Because they are one of the biggest fashion companies its important that they follow Ethical Trading , and all the laws which come with it .

After looking at Arcadia Group website about Ethical Trading I have found ou8t that they have important laws in place to ensure that all laws are followed and are in place.

At the Arcadia Group, we are committed to sourcing our products in an ethical, legal and responsible manner. We have a sustainability programme in place, “Fashion Footprint”, to monitor and manage the ethical, social and environmental impacts of our business. Arcadia’s Code of Conduct clearly communicates our expectations to our suppliers and our ethical trading programmes monitor and improve working conditions at the factories that manufacture products for us. (Anon, 2017) This is Arcadia group statement about their commitment to Ethical Trading and their own programmed which they established to monitor and control ethical ,and environmental impacts on their business .

Fashion Footprint is divided into 4 sections : Products (Ethical Trading section), Environment , Employees , Communities .

Our Fashion Footprint vision provides us with a mission statement that we can all get behind: to produce fashionable products in an ethical way and demonstrate a responsible attitude towards people and the environment. (Anon, 2017) .

Arcadia Group does not own any factories , they have strong relationship with their suppliers on countries like Romania , India ,China , Turkey , Vietnam.

They continue to make improvements to their Ethical Trading programme to ensure that factories follow Health and Safety procedures , and that workers get paid minimal wage , and get treated with respect. That’s why they introduced system in which they complete audits of the factories they use or they want to use , and they use grading system which involves colour marking : red , orange , and green.

If the audit is graded red, we will not allow any of our brands to use this factory until the issues have been resolved, irrespective of whether it is a new or existing factory. ‘Red flags’ include serious breaches of our Code of Conduct and local laws, such as non-payment of the minimum wage or locked fire exits.

Orange rated issues are often quite complex and we provide those suppliers with up to a six-month window for remediation. However, our expectation continues that non-compliances should be resolved as quickly as possible.

Green graded factories are audited annually.

We provide tools such as our Code of Conduct Guidebook to accelerate the resolution of problems identified during audits.

We continue to work towards 100% of our factories operating with a green rating.

We have made progress against our targets and now work with no factories with out-of-date audits, 79% of our factories were graded green (low risk), 20% were graded orange (high risk) and 1% were graded red (critical risk). (Anon, 2017)

They also preform country risk assessments of countries like Bangladesh , Myanmar, and also UK .

Bangladesh remains an important sourcing country across Arcadia. We remain committed to our role in driving safety and sustainability within the Bangladesh Ready-Made Garment (RMG) industry, having signed the Accord on Fire and Building Safety in Bangladesh. (Anon, 2017) .

Over the past year we have carried out internal training sessions for functional teams to build understanding on regional specific issues and our Accord commitments. These training sessions are meant to ensure all teams are engaged and knowledgeable about the area in which they are sourcing and the issues facing workers in Bangladesh. (Anon, 2017) By providing this training to their employees company ensures that their employees are aware of things happening in the country they source from , so they can made right buying decisions , and have a back up plan in case something happens.

We continued our work this year as a signatory of the Bangladesh Accord. This five-year programme ensures a safe and sustainable Bangladeshi garment industry by: defining the level of response from suppliers, such as inspection, remediation and training; providing a framework for Governance, including an Advisory Board and Steering Committee and dispute resolution systems; appointing an independent, qualified Safety Inspector who will oversee safety inspections with all factories covered by the Accord to be inspected within the first two years of the agreement; defining approaches to remediation, including the protection of workers’ employment relationships during any factory closures while renovations are carried out; enabling an extensive fire and building safety programme; overseeing regular publicly available updates on key aspects of the programme; guaranteeing all tier 1 and 2 factories will undergo a full fire, electrical and structural inspection- these factories are requested to allow access to training teams, as well as ensuring that any necessary remediation work is carried out; and coordinating with the Better Work Bangladesh (BWB) and the Ethical Trading Initiative (ETI) to identify Accord-listed factories participating in their programmes- they could then be encouraged to participate in newly developed worker safety committee training programmes. (Anon, 2017)

MYAMI. We are involved in a programme in Myanmar run by the Business Innovation Facility (BIF), a private sector development programme funded by Department for International Development (DFID).

BIF is a five-year initiative, which also works on similar projects in Malawi and Nigeria. It employs a ‘market systems approach’, aiming for large scale, sustainable economic impact, and works by helping companies to innovate.

A specific area for such innovation in Myanmar sees BIF working with factories to improve productivity and human resource management systems and to evaluate the impact of training to establish the link between productivity and worker welfare.

This sort of programme helps Arcadia Group confirm that the factories they use do not hire any illegal workers , and also helps factories to develop better working environment for their employees .

STRATEGIC LABOUR PROJECT .

Includes • Living wage- this aims to improve living wage for the workers and their life quality .-The initiative aims to improve wages by establishing industry collective bargaining in key garment and textile sourcing countries, supported by world class manufacturing standards and responsible purchasing practices. (Anon, 2017) • Freedom of association- to improve working conditions for workers .

• Purchasing practices • Vulnerable workers

Sourcing Decisions , Trade Shows

Yarn Expo Yarn Expo Shanghai China it is a 3 day event which produces natural products like natural and blended yarns including cotton, wool, flax, regenerated flax and hand made fibres and yarns.

Suppliers from Asia , and Europe attend this trade show, to source the latest farbics for their collection , this Expo is also a great opportunity for buyers to gain some important connections.

This trade show is based in Florence, Italy-it’s a word scale event, on which we can see the biggest designer and buyers attending to get some inspirations for their collections.

Premier Vision –Paristrade show which has over 2000 exhibitors ( 7th-9th of February).

This event can hold up to 18 months in advance fashion directions.

International Fabric show- Munich , Germany.

This event showcases product from Manufacturing, Fabrication, Repair & Maintenance, Textile, Fabrics & Yarns industries. This event showcases product from including spinning, nonwovens, weaving, knitting, buttons, trims, jewellery components, fastenings, hang tags, garment making, testing, software as well as dyestuffs and chemicals etc. in the Manufacturing, Fabrication, Repair & Maintenance, Textile, Fabrics & Yarns industries. (Show et al., 2017) Lineapelle New York Lineapelle New York is a 2 day event being held from 1st February to the 2nd February 2017 in New York, United States Of America. This event showcases product from Leather & Leather Products, Lifestyle & Fashion, Textile, Synthetics, Accessories And Components, Fabrics & Yarns industries. (York et al., 2017)

Every February and August, the retail industry convenes in Las Vegas for the United States’ most comprehensive fashion marketplace - MAGIC. Here you will find the latest in apparel, footwear, accessories, and manufacturing. From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC fuels the business of fashion. (Ubmfashion.com, 2017)

Pure London and Pure Man trend-inspired fashion trade shows, take place 12-14 February 2017 at Olympia London.

The AW17 edition features premium, new, emerging and established brands and designers, showcasing menswear, womenswear, footwear and accessories.

(Purelondon.com, 2017)

Each season, the SEEK Contemporary Fashion Trade Show presents a choice selection of around 250 handpicked brands. The portfolio, which is made up of mainly menswear brands, is supplemented by selected womenswear collections, as well as lifestyle products and tech gadgets. SEEK presents a preeminently modern portfolio that unites the most disparate segments. Alongside menswear and womenswear collections, footwear, sneakers, denim and sportswear, bags, jewellery and glasses are also showcased, as well as cosmetics, homewares, stationery and gadgets. (Tradefairdates.com, 2017)

Trade shows are a huge part of buyers job and the sourcing process, but the kind of show buyer will attend it depends on what sort of collection and the season they will be buying for- there are 3 main trade shows which have exhibitions with Yarn , Textiles , and Branded .

In order to source fabrics for my collection for MOMO I have to take a closer look and compare each trade show.

To source fabrics for my range I will attend Premier Vision in Paris.

This event display products like Apparel & Clothing, Leather & Leather Products, Textile, Fabrics & Yarns, Lifestyle & Fashion.

Over 750 exhibitors show fabrics for women's wear , menswear and kids wear. By attending this event I will be able to source materials which I will need to complete my ranges -light cotton materials I'm going to source all my fabrics form this trade show, by attending this show I will also be able to meet new people, and make some important connections , which might become useful in a future.

I don’t have to attend any other trade show , because I can source all fabric I need from the Premiere Vision.

BUYING CYCLE

Monitoring sales figures.

Merchandiser from MOMO boutique is responsible for this section – they will have to look at the data from previous years and then they inform buyer about the figures , after this buyer will be able to tell which piece was the best seller , when do they have to make some different decision – this will all differ and it depends on what budget buyer will have available to develop new ranges.

Review season performance- in tis section MOMO buyers have to look at the best sellers from previous and current years. By doing this they are able to tell what was trending at previous season , and what to put on sale (lower the price ) or when to raise some prices .They will also look at the competitors ( what they were or are selling).

They also have to complete comp shop and directional shop with their competitors form across the street.

Budget planning MOMO buyer has to communicate with merchandiser or the owner of MOMO to find out how much budget they have available to spend on the products.

Planning and buying schedules and trips.

This is where MOMO buyer has schedule trips to trade shows. In this case is the Pure Vision in Paris to source fabrics for the collection and to negotiate the best possible deals with vendors . Momo boutique uses single source – so buyer in this section has to schedule deliveries , and make sure that they arrive on time, also by having a very good relationship with their supplier buyer might negotiate some better deals , because

Range selection .

In this section MOMO buyer has to look at trend forecasting websites , produce a comp shop , and directional shop to see what designer boutiques are stocking for the season we will be producing our range for. There are 3 boutiques on the same street as MOMO , so buyer has to ensure that their range is above the competitors items.

Looking at the key shapes , prints and colours for S/S17 its very important to make sure that the range will meet customer demand.

Price negotiating and setting retail price.

This section is all about negotiating the lowest price possible with our supplier, because MOMO uses a single source their relationship with the vendor is already established – having a good relationship with the is very beneficial , because they can get some good deals, and save us some money. Quality of the fabrics is very important as well as the cost price because this is how we will be able to establish our RRP prices.

Order processing and confirmation.

This is where are range is ready to be produced .

We have looked at the samples , and we are happy for the factory to start producing our collection. This decision has to be made with the owners.

Monitoring deliveries.

Ensuring that everything will be deliver on time –critical path, MOMO uses single source , so they know their delivery methods , and they know that they can rely on this supplier .

Retail selling period.

This is when we decide , where our collection will be on sale , what date it will get launched into the shops.

Because this collection is for Spring /Summer 2017 , it will be launched on 1/3/2017.

Industry professional Practices and Procedures The company will need to ensure it can meet production goals and health and safety requirements.

This is both production and organisational requirement – it applies to the company (head office) and the suppliers and their factories. MOMO doesn’t have a head office , so the whole organisational process happens in the boutique where the owner has its office.

Factories have to follow H&S regulations , that their warehouses are safe places to work in and that they do not break any laws , they also have to ensure that they deliver their products on time , and that they are good quality .If those aren’t met suppliers might loose big businesses .

Retailer has to be aware of the environment their suppliers work in , and be aware of any unwanted situation which could be happening at the warehouses ( for instance child labour ).This is very important for any business , because not following those regulations can lead to bad reputation, and bad press –which will cause loss of customers.

MOMO buyer will have to schedule trips to ensure that the factory meets all the required conditions.

The company will need a fully developed marketing plan.

This an organisational requirement – My retailer has to ensure that their promote their products to the right customer, because it is a small boutique they already established their customers relationship, they will have to ensure that their new range uses successful advertising techniques .

Buyers have to make sure that the range which they developed fits the right customer profile , and meet their demand .

By not completing their research buyer might face some loses in sales , and might loose regular consumer which know already the brand and their products .

The company will need equipped offices or premises in the correct locations.

Offices are in the right and accessible places , close to motorway, so delivery trucks can easily get to the warehouses.

MOMO is on the side road in Southport , there is an access for delivery truck , although, there are certain times that it will be hard for the truck to fit into little street.

The company will need business plan . outlining targets projections , short , mid and long term aims.

This is an organisational requirement which will take place in companies head office . By having set up targets which staff have to meet , they have time to make sure that the whole buying cycle process runs smoothly and that the collection gets delivered on time and becomes successful for the business , and allows them to develop more product line, and expand to the global scale. By having short , mid , long term aims company secures the future , and the staff work towards aims stated in the business plan. This gives company stability . This also affect customers by ensuring that products they want are always available to buy and there is no shortage of stock. MOMO has 2 owners , and they are responsible for setting up targets for their sales assistant , because the shop is only small , everyone knows their job role.

The company will require staff who have correct skills and abilities to fulfil the job role.

Having trained staff is a organisational requirement . MOMO has 2 owners and 2 sales assistant, its important for the owners to discuss the products with the staff before they will be launched in the sore, they also have to set their expectations.

There is an internal personnel policy put in place .

This important for the business to provide a correct training to their staff –from Health and Safety procedures to full product information. By having everyone trained in their role company improves their image in consumer eyes. They are seen as professional and knowledgeable , they give a positive shopping experience – which will increase sales. By not having all those factors in place business can loose their customers and their good name .

It's important for the company to have reliable distributors , who can deliver stock on time .

This is important for the organisations to be have experienced distributors working with them , to ensure that the stock their require is a good quality and it meets company standard . This is an organisational and production requirement, both have to be reliable to be able to make business with each other and earn money, if one of the side wasn't able to fulfil their contract , that would cause chaos in critical path , stock wouldn't get delivered on time and business could loose it's customers because they wouldn't be getting stock they desire,

There is clarity about finances .

This is an organisations requirements ,each department responsible for finance , and data. They have to produce clear and on time reports , to give the buying team necessary data so they can produce future ranges . This important because clear data allow buyers to order enough good sellers and develop new rangers in order to boost company margin and sales . If this isn't done properly business can loose their profits , because stock delivered to the shop floor won't be selling . In my retailer case they do not have a big head office , that’s why a buyer has to discuss previous sales with the owners.

There is a communication system - for example - varied language speaking buyers - Skype , telephones, Internet , emails .

This is organisational and production requirements , buyers able to speak in different languages are very useful when there company has offices abroad - this is beneficial for gaining different suppliers and for keeping good relationship with then - for instance if there are supplier in Germany - a German speaking buyer will be responsible to maintain their relationship with that supplier , to get the best possible deals . Foreign language speaking sales assistant on the shop floor are also beneficial to the business because they can provide a better service for the foreign customers.

There should be a clear decision making structure within company's business . This organisational requirements , each department in head office has targets to meet, to know their targets they have to attend meetings on which they discuss their results , new ideas , and set clear targets for each department . By doing this everyone knows what they have to work towards to.

MOMO holds their meetings in store twice a month , during those meeting their discuss store performance ,sales , new products .

Managerial roles within organisation should be clear , for example there are clear moments of evaluation of coordination/leadership .

There has to be a clear hierarchy structure , staff need to know whom to ask for help , who is in charge of each department , and where to get help if needed .Decisions made by head office department have to be respected by for example store manger , and then his floor managers , assistants , and sale assistants.

Fabric testing should be carried out before production .

This is an organisational and production requirement. Fabric quality control has to be completed by the buyers before they agree to produce the whole range , this is important because of health and safety regulations ( that fabrics are not flammable ) . Also that the garments have right shape , right colour , and that they meet brand standards . It's important they the garments are produced in one distribution centre so the quality of the garments is the same for the whole range . Also buyers can be sure that they can use the same supplier next time , because they were happy with the quality of the garments they produced for them previously , MOMO only uses a single source so they already know the quality , but in the future retailer could look into finding new vendors.

All sample garments development is carried out in centralised product development centre and dedicated sample room.

This is an important requirements for the production – buyers have to order few samples to be able to check their quality , the fabrics , shapes , if they are save to be worn ( for instance clothing for children –zips ,buttons , materials are not flammable) Those checks have to be completed before they buyer will order garments in big quantities Its important that samples get produced in one centralised area so the quality remains the same through the whole process of collection making .

Technical knowledge and international experience is essential.

This is organisation and production requirement. MOMO boutique has to be aware of what is going on in the world- what is trending in different countries , what is on top in different countries , this is important because research is one of the most important things buyer has to do , thanks to research the are able to get all the important information they need to produce successful collection.

This will also include a general knowledge in terms of economic situations in different countries especially the one they plan on sourcing from .

Technical knowledge is needed for any sort of problems which might occur during the production process , that the right people are in place and ready to fix them .

If medium sweaters were put in a boxes would work out cheaper than putting them in a container.

PROCESS

LEAD TIME

PLANNING

16/8/16-allow up to 4 weeks to review past sales, best sellers, and budget planning.

RESEARCH

17/8/16 4 weeks to complete local, and global trends , and to find affordable vendors.

DESIGN

17/9/16-week to design garments.

PROTO SAMPLE & COSTINGS

24/9/16-up to 4 weeks to sample different fabrics, and asses the full garments for fit and costs of production.

PRE RANGE SELECTION MEETING

25/10/16-allow up to one week for pre-range decisions.

NEGOTATION / TRIP TO FACTORIES

1/11/16- allow up to 2 weeks to visit the trade shows and find the suppliers, and for the negotiations .

FINAL RANGE SELECTION MEETING

15/11/2016-allow up to 7 days to

PLACE ORDER

22/10/16-place whole order.

GARMENT FITTINGS

22/10/16-4 weeks for the garment fittings

FABRIC ORDER

22/11/2016- weeks to produce fabrics.

TRIM & COLOUR APPROVALS

SHIPPING

26/12/16-4 weeks for the accessories approval, and Health and Safety checks.

26/01/17- one week for the bulk production, and extra time for quick fixes.

2/02/17-Allow up to 4 weeks for the delivery via boat.

WAREHOUSE – STORE ALLOCATION

25/02/17-allow up to 5 days for the delivery.

PRODUCT LAUNCHED IN STORE

1/3/2017 start of the selling period for the collection.

BULK PRODUCTION

This is the critical path for my S/S17 ranges for MOM0.The collection is due to be launched in store on 1/3/2017, and I have worked backwards to figure out how much time I need to plan my collection , and when do I have to start planning the collection.

I have allowed a week each for both pre range decisions and finals range selection meetings .

I have allowed 4 weeks to sample different fabrics , and asses the full garments fit and to work out costs of the production, after fabrics sampling I have scheduled up to 2 weeks for trips to visit trade show - , and for the negotiations, after, because the vendors are based in India, the shipping times takes a bit longer, than for European suppliers.

Because shipping from India can take up to 4 weeks-via boat , I have allow 4 weeks for this in my critical path , then up to 5 days for delivery form Liverpool docks to the store in Southport.

Collection will get launched into the shop on the 1/3/2017.

A Critical Path is a schedule of key dates of the development of a product.

It is crucial that the deadlines are met if the range is to be launched on time into the stores by the intended date.

Key dates for a season are planned and set at a high level by senior managers, these are Key Milestone dates that are not movable i.e. Range launch dates.

Lead times Explain how lead times can impact the critical path ?

Lead Times are length of time expressed by the supplier for them to complete a process e.g. Shipping lead times, approvals, sampling.

The critical path could be disturbed in a way like for instance supplier didn’t ship orders on time , and they will arrive too late to the shop , or buyer wasn’t happy with the quality of the sample garments , or some of the samples weren’t approved by the buyer- all this will impact Critical Path by delaying the orders , and causing orders not being delivered on time to shops.

Explain and analyse how lead times can affect profits for a company .

When orders don’t arrive on time it affect company profit , because items wont be on the shop floor on time , and this will cause disappointment within customers , and that will cause loss of sales for the business.

Discuss in detail :Pre-processing, Processing , and Post Processing.

Lead time is made of: Pre-processing Lead Time Time needed for planning, research sampling, fabric buying, negotiation. In this section .In this section buyers plan the collection , complete research to put the garments together , they go on the trips to source the fabrics and to find factories that will produce garments for them . After they’ve found the factory they go over to the country the factory is from and negotiate the best possible deal for them ( this depends on the budget they have available to spend on the collection).

Processing Lead Time: It is the time required to manufacture an item In this section items get manufactured.

Fittings get attented by manufacture , the buyer and the designer so they can approve the style – stiles are usually measured to size 12 in women , and size 42 in men styles.

First Fit sample – in sub fabric or similar to correct Second fit sample will be submitted if first fit is rejected – several fit samples maybe required but need to be aware of the critical path dates Fit approval complete 2 identical samples are produced in correct fabric .

QC seals sample with retailers seal of approval, signature & date. One sample is returned to the manufacturer and one is kept for reference by the retailer A graded sample size run may also be requested by QC (a sample of garment in each size ordered).

After the fitting process buyer passes the garments to quality control department , they will also travel to factories to check the standards , and complete random checks , to ensure that the quality of the garments is good.

After all checks are completed items get packed into bulks , and get ready to be shipped into stores.

Postprocessing Lead Time: Time needed for dispatch, transportation, customs, delivery of goods to warehouse .

Once the items been manufactured they are ready to be shipped to warehouse.

There a few ways of getting garments delivered : by plane, by boat or by the truck . Buyer has to work out the quickest and the cheapest option of delivering the goods to the warehouse. All depend on how far is the supplier based , and what transport is going to be used for the delivery .

What is the lead time usually from China?

Up to 12 weeks.

What is the lead time usually from India ?

Up to 10 weeks.

How long can it take to ship stock from Europe by truck .

They can take up to 15 days.

What form of shipping will you be using for your ranges and why ?

To ship my ranges I will be using boat, because its cheaper , and I can transport more items, but I will have take into consideration custom charges. Also I will have to take into consideration current economic situation –Brexit , because pound is getting weaker , I will have to look at the exchange rates , and custom charges because they might be higher.

Asses your range and amend and critically evaluate designs to meet costs , production needs and other constraints.

Women S/S17

Design issues.

Costs

Problem areas and Constraints

Language barrier.

This could impact the sourcing and the communication with the suppliers in the factories , about the things you want them to do, or even negotiate the deals, this is because if you do not speak the same language the communication between the buyer and the vendor wont be successful , and the sourcing will get affected and at the end buyer might find itself in the situation when they have to find another supplier.

Shipping

As a buyer I have to make sure that I plan my budget strategically , that I will have enough budget to successfully complete the whole range .

Things I will have to take into consideration are trips to trade shows trips to factories, fabrics samples being shipped – to ensure that the quality is right , and to find any faults before the whole collection will go to production –this a very good way to save any extra costs.

Warehouse Sourcing When sourcing the fabrics it important that they are high quality fabrics , and that they will be right for the garments

Fabrics

Warehouse has to be in the easy accessible location .

Staff employed for the warehouse are required to monitor the stock , ensure that the stock gets shipped on time in order to get delivered to the store.

During the design process of children collection I would have to ensure that Health and Safety procedures are followed – because tops have little sequins , and playsuits have zips at the back , also that fabrics are not flammable – this is very important design issue because little kids could for instance choke on little bits – that’s why this is very important that all checks are completed and approved by the quality teams.

Design Issues

Shipping

Girls S/S17

As a buyer I would have to ensure that samples get shipped for the necessary quality checks to avoid any unexpected surprises .

Costs

Problem areas and Constraints

Warehouse

Prints and design.

Because my children wear consist of a lot of prints of Little Mermaid , I would have to ensure that I have the rights to use the particular prints , and that I wasn’t crossing copy rights law.

Fabrics

Buyers have to make sure that Health and Safety procedures are followed at the factories , and that the products are completed to a high standards.

There a plenty of issues which occur during the design process .

For instance the fabrics samples are not up to required standards , or the garments have not been completed they way we want them to be.

As a buyer I have to make sure that the items get deliver on to the store on time , there cannot be any disturbance in Critical Path.

By having a good relations with the suppliers I can get them to work good deals for me whether is the delivery time, time they will produce the garments.

Design issues

Shipping

Men S/S17

Costs

Into our costs we have to include warehouse rent , warehouse maintenance .

Problem areas and Constraints Health and Safety issues – for instance factory building isn’t safe to work in any more. This would cause a massive disturbance in the supply chain , and we would have to find a different supplier.

Sourcing

Fabrics

One of the issues which could impact sourcing are natural disasters, because they happen unexpected- such as flood that could damage a crop (for instance cotton), which I will be using as a fabric for my collection , if this would happened I would have to speak to the suppliers to see if they have any leftovers ,or look for another place to source from.

Warehouse

Fabrics have to in a very good quality , and meeting the retailer and the consumer standards.

Compare and contrast Zara’s supply chain with Primark.

In house production –allows the organization to be flexible.

Zara keeps a significant amount of its production in-house and makes sure that its own factories reserve 85 percent of their capacity for inseason adjustments. In-house production allows the organization to be flexible in the amount, frequency, and variety of new products to be launched.

(Anon, 2017) New styles get fast tracked into the store .-If a certain style or design becomes the new must-have on the street, Zara gets to work.

Designers churn out the new styles and they're fast-tracked to stores while the trend is still going strong. (Anon, 2017) Use of customers feedback when deciding on new items- Store managers communicate customer feedback on what shoppers like, what they dislike, and what they’re looking for. That data is instantly funnelled back to Zara’s designers who begin sketching on the spot. (Anon, 2017) Headquarters in Spain allow them to ship more often is smaller batches , also by doing it this way they do not have as many unsold items to get rid off. This quick in-season turnaround, from production facilities located close to Zara’s distribution headquarters in Spain, allows Zara to ship more often and in smaller batches. If the design Zara hastily creates in an attempt to chase the latest trend does not in fact sell well, little harm is done.

Company has focused on building larger stores to increase their profit , they also put more focus on them because they bring the most sales. Since 2001, when it built a 100,000-square-foot store in Manchester, Primark has focused primarily on large stores to encourage volume shopping. Floor space has tripled in the past decade, resulting in higher sales densities.

(Ieseinsight.com, 2017) Primark delivers new stock every 6 weeks , they do no sell the same designs .Which can be seen as advantage in a way that , any unsold repeated stock which didn’t sell wont be wasted .

Merchandising Spreadsheets .

Merchandising Spreadsheets –Women's Range S/S17

Merchandising in fashion retail refers to the process of stock planning, management and control.

Buyer is responsible for analysing buying patterns and predicting future .

Skills I have developed form merchandising activity are the used of Like for Like table , to find out predictable numbers of item will get sold in during the weeks collection will be available in shops , and how to work out these numbers – I have also learnt how to grade my stores which are either A-flagship store found in city locations , B –High street town centre stores C – Concessions and out of the locations stores D – online stores.

I have also learnt how to work Cost of the Products , Margin , Gross Profit, Total RRP price .

Advertising methods I will use in MOMO. Leaflets , activity kits for kids ,posters.

They are going to be used to advertise my collection , the week before it launches , and for next 2 weeks .

To advertise women's collection I'm going to use poster on which I will place designs from a catwalk which are similar to my garments -to attract customers , by placing my garments next to catwalk ones, by doing this I will show customers that the collection is on trends .

For kids collection I will produce little activity kits . Kits will have little mermaid on them , and few garments form the collection – kids will be able to dress the little mermaid in the garments from the collection – this is a fun way to keep kids busy while parents will be shopping , and also introduces them to the pieces form the collection .

For the men's collection I will produce posters and leaflets , with the pieces from the collection .

Collection will be also available online on the shops website , and their Instagram page. I will also place advertisements in local magazines .

When advertising my collection I will have to ensure that adverts will be aim for my target customers – that’s why it will be important for the boutique to ensure that their Instagram page is updated regularly same as the shops website .

What amendments could you make to your designs to ensure faster and cheaper production.

Ruffles – I could skip the ruffles , for faster production.

I could use different fabric for the ruffles instead of tulle.

I could get rid off top layer , and make the shorts just plain.

Use different fabric for the layers .

I could print only one mermaid character .

I could print the embellishments on mermaid tale.

I could make the top plain , without any prints on it.

To make this design simple I could minimalize prints on the short and make it more simple.

I could get rid off scallop at the bottom , that would make the design simpler, to produce.

I could make shorts without any prints on it .

While designing kids range I will have to take into consideration Health and Safety issues like small embellishments , buttons , and zips.

I have used sequins in on of the tops , they could get just printed on so they will become safer to kids , as fastening I have used zips and large button which shouldn’t be a problem, because they are large enough . The little mermaid is the main theme of the whole collection that’s why I wouldn’t want to remove any of the prints , however I could make few changes to make the collection appropriate age of my target customer .

To ship my collection I could use different way of transporting the garments into the UK , or find suppliers somewhere in Europe, or even have the whole collection manufactured in the UK , that would save huge amount of money.

Warehouse – the whole collection will be stored in the shop- by doing it this way I will save money on warehouse costs like rent.

What amendments could you make to your designs to ensure faster and cheaper production.

To make these garments simpler to produce , I could reduce the amount of prints on them, or make the prints simpler .

I could forget ruffles in the maxi dressers and ballets , to get it produce faster .

While designing women's range I could save money and time on reducing the floral prints , and make the more simple to print , I could also not use ruffles in my designs . Because main theme of the collection are flowers , I couldn’t print have the garments plain.

Range is going to manufactured in India , and shipped to the UK via boat , I could find different and cheaper way of getting the whole collection to the UK or I could manufactured the whole collection in the country .

Collection will be stocked at the back of the shop , because there is enough space for it This saves money on warehouse costs , and we have a better control of the stock.

What amendments could you make to your designs to ensure faster and cheaper production.

Men's shorts

Men's shorts

Men's shorts

Men's lounge set

Men's shirt

To make the designs simpler I could skip the prints on the pockets , and the shorts .I could also make the prints simpler .

I could make some of the shirts plain , and just keep one or two them with the whole prints on .

While the designing the collection for men , I could make the prints simpler, because the collection is in tropical theme , I cannot not use any of the prints form the main theme ,. I could place the prints on fewer garments , and make the rest of the collection plain, by doing it this way , I still keep the tropical theme , but allowing the collection be produced faster.

The collection is made in India , so this is already saving the money on the costs of the collection , the only costs I have to consider are the shipping costs I could produce the whole range in the UK and have better control of it , but this could actually be more expensive .

Activity 28.

Evaluate organisational and production requirements suggested design and garments for garments in your range.

There should a clear information's about available stock

Dress has to be made of light material , because its for the summer time .

Wearer cannot feel sweaty while wearing it.

Quality of the fabrics has to be up to retailer standards.

Fit for purpose.

Fabric testing It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

Buyer has to ensure that the fabrics are ethically sourced .

There should be a clear guideline for sizing.

Fastenings and the zips on the back cannot irritate the skin.

Fabrics must not irritate the skin

Organisational Requirements

Garments go into fitting stage to ensure that measurements are correct.

Fit for purpose

Fabrics have to be send out for the quality checks .

Quality team has to ensure that elastic isn’t too tight around the ankles .

It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

Fabric testing

Buyer has to ensure that the fabrics are ethically sourced .

Pants have to be made of light material , because its for the summer time . Wearer cannot feel sweaty while wearing them

Organisational requirements There should a clear information's about available stock.

Garments go into fitting stage to ensure that measurements are correct.

Prints have to be in the correct place, and in the correct colours.

Fit for purpose It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

Fabric testing

It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

Shirt has to be made from light material which is appropriate for a hot days .

Buyer has to ensure that the fabrics are ethically sourced .

Organisational requirements Quality team has to check buttons , that they are sewed on correctly and that they wont fall ,during washing.

Buyer has to ensure that the fabrics are ethically sourced .

Trousers have to be made of light material , because its for the summer time .

Wearer cannot feel sweaty while wearing them.

Fit for purpose

Garments go into fitting stage to ensure that measurements are correct.

It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

Fabric testing

Organisational requirements Garments have to available in various sizes.

Quality team has to check buttons, zips , ensure that they are sewed in properly .

Fit for purpose

Zips and buttons have to be check for health and safety requirements.

Fastenings and the zips on the back cannot irritate the skin.

Dress has to be made form a light breathable fabric .

Fabric testing

It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

There should a clear information's about available stock.

Fabrics cannot irritate the skin.

Organisational requirements

Quality of the fabrics has to be up to retailer standards.

Quality team has to check the embellishments , for the Health and Safety requirements.

Fit for purpose

Garments have to available in various sizes.

Fabrics has to tested for any allergic reactions

Fabric testing Top has to be made form a light breathable fabric .

Quality of the fabrics has to be up to retailer standards.

It must not take too long too dry and must not dry with unpleasant smell ,which could be picked up from the ground.

Organisational requirements

Fabrics cannot irritate the skin.

Evaluation .

Women's Range My women's range in made up from 18 garments , 1 necklace and 2 pairs of shoes –sandals , and ballerinas.

The whole range is made up from 8 dresses ,2 playsuits , 2 bralette tops , 2 trousers, 2 pairs of shoes.

All the dresses are maxi dresses with floral prints on them , they are priced from £89 to £150.00.

Playsuits also have floral prints on them and they are pri8ces at £129.00 . Maxi skirts have floral prints on them , and they are priced at £69.00 . Pants have floral prints , and they are also available in a plain option, they can be paired with the tops , which are also available in 2 options –floral and plain.

The prints are well suited for the Spring /Summer season , and this theme is also one of the main ones coming through for the Spring/Summer 2017. The shapes and the fabrics are suitable For the summer holidays , and different sorts of events – they can be worn at the day time and the evening time . Light cotton fabric is the key fabric and can be sources sustainably .

I only have one accessory which is a velvet choker , it can be worn with all the outfits.

Shoes are made from real leather , and they have some floral prints on them . Sandals are black with floral prints , and ballerinas are in a dust pink colour , with some lacing – they can be worn with the lace or without it. These are priced at £59.00 for the sandals , and £69.00 for the ballerinas .

Collection is going to be available in sizes from 8-12.

In total I will order 1000 garments , mainly I will focused on sizes 8, and 10 because that’s the majority of sizes that sell at MOMO . I'm expecting the maxi dresses to be very popular , especially with upcoming events like Races .

The total costs of the production will be £52.000, and I will make £70 margin on the maxi dresses, £67 on playsuits , and £50 on the shoes.

The collection will be displayed in the middle of the store with the men's and children's range , because shop doesn’t have a big floor space , only few pieces form the collection will be hang out.

There will be a big table o which I will place the outfits .

Visual merchandising will have main pieces form each collection in the window , and each garments will have their theme behind it – floral in this case.

My comparative shops places my collection in the same price range as its competitors , the fabrics and attention to detail is similar, but not the same as the high end competitors , however , I made sure that the fabrics and the quality of the garments meets the retailer standards.

Men's Range Men's range is made up from 16 garments , 1 pair of sunglasses , and 2 pairs of shoes sandals and loafers . The whole range is build from 2 resort shirts in different prints , 1 top , 2 lounge sets ,3 short trousers in different prints and designs , and 2 pairs of trousers .

Resort shirts have 4 different prints on them , but all are in the same tropical theme .

The lounge sets also have some tropical prints on them , but only on the pants and sleeves of the T-shirts. 2 pairs of shorts are in blue and beige colours with some detailed prints on the bottom and on the inside of pockets . Other pairs of shorts are in 2 variations –plain dark blue , and prints of palms leafs . Last pair of shorts are in plain beige and , plain beige with prints of the Hawaiian flower on the pockets . Long trousers come in 2 colour variations dark blue and beige. All pieces from the collection go nicely together all the prints and the pieces been designing in the way that they can be put into to outfits , pieces can get mixed with different pieces . prices of these items are £59.00 for the shirts and the tops. £99.00 for the lounge sets , £69.00 for the shorts , and £99.00 for the long trousers .

Shoes are made from leather and they come in brown colour their prices are : £129 Loafers , and £105.00 for the sandals .

Fabrics used for this collection are light breathable materials perfect for the warm days.

The range will be available in sizes S-L. Majority of sold items will include sizes S and M. In total I'm going to order 1500 pieces , because MOMO doesn’t have men's range in their shop, I think that collection will be selling quite well, because all of the current female customer will bring their husband with them so they can pick some outfits for themselves .

The total margin I will make each piece will be £69 for the shirts , £55 on the lounge sets, £66.00 on the trousers, and £45 each on the shoes .

My comparative shop placed my collection in the middle between my competitors prices, however most of my competitions are high ends boutiques, I have build the collection which meets my target customer , and its within my target customer budget .

Collection will be placed in the centre of the shop, where it can be easy noticeable to the customer eye , also the main pieces form the collection will be at the shop window .

Girls range Girls range is made up form 22 pieces , 3 accessories , and 2 pairs of shoes .

The collection includes pieces like tank tops with mermaid tail with embellishments on the tail.

3 dresses with prints of little mermaid and sea life. 2 kimonos with the prints of little fish and the mermaid .

2 tulle skirts on dust pink and turquoise colours. 3 jumpsuit with different prints of shells , and little mermaid .

3 of the shoulder tops with an option of having a plain top or with the prints on.

2 different styles of shorts with or without the prints. The whole collection is in Little Mermaid theme.

All the pieces have the prints of little mermaid on them .

Fabrics which I have used for this range are suitable for little kids, they are also breathable and light , perfect for the hot days .

They also been tested for the Health and Safety requirements like if they are not flammable , and they wont irritate the skin .

Collection can be worn for events or just as a day to day wear .Pieces are not too dressy but they are dressy enough to fit into summer (family events).

I have only include 2 accessories in the collection , because this is a new thing for the MOMO , I didn’t use as many accessories to see how well will the collection sell, however the accessories I have used are enough to complete the whole look.

Shoes like sandals and ballerina flats are made from leather and will go perfectly with the outfits.

The items are in a price range from £39.00 for the tops , to the most expensive Kimono piece for the price of £79.00.

The collection is prices in the middle price range , and its competing with other boutiques – which sell designer items for the higher price, that’s why in this collection I have focused on details and the quality of the garments , which is noticeable for the consumer eye , and its cheaper than the other boutiques.

I will order around 1300 pieces , around 22 pieces of each garment-. Range is for girls from 2-6 years old.

Collection will be displayed next to men's and women's ranges, this will create show the customers that5 they can buy pieces for the whole family ,in one shop.

Main pieces form the collection will be displayed in the shop window

How will external factors determine how will you develop your range.

Location .

Shop isn’t located in a town centre , its locate on the side road, 10 min walk from the town centre , there aren’t any specific places you could go to to be able to pass notice that boutique like that is there . The location is very important because this how shop gains its customers , because every customer which passes the shop is the potential one . When developing ranges for MOMO I have focused on the customers who already know and shop at MOMO, hoping that the female customers after seeing the ranges for men's and the girls will bring their partners and children next time they go shopping .

Technological MOMO already has their won online website , but its not very good – the description of the garments its not detailed enough , also there isn’t enough information's about the sizes and stock they have available. Online shopping is a big thing nowadays , that’s why it is important for the store to have fully functioning online website with all the information's consumers want to know , that’s when the range will be launches I will ensure that the website has all the garments , their sizes. colours and full description.

Because at the moment those information aren’t there , and it can put off the some of the customers , because they might feel like the shop isn’t making enough effort to “please” them.

Legal – use of little mermaid character .

For my girls range I have used Little Mermaid as the main theme for my collection , that’s whu7 I will have to ensure that I wont b breaking and copy rights laws.

As a buyer I will have to complete a research and find out how much it would cost me to pay for the license to use the Little Mermaid in my prints , if I didn’t pay for the licence I could face a massive penalty fees , and end up loosing all the money before I was able to make any. There is also a chance that company I would be asking for the permission to use the prints wouldn’t let me to use them , then I would have to rethink my whole range .

TASK 21

Critical Path and Production Issues.

Premises • Factory.

• Warehouse.

• Head Office.

RESOURCES

Packaging • Boxes(for shipping) • Plastic wrapping (to protect clothes).

• Promotional Packaging (gift bags).

Factories • Staff • Machinery • Sewing machines • Cad machines-computers.

• Cutting tables.

• Sample rooms.

• Fabrics dyeing room.

Distribution • Ships • Cars/Trucks • Planes

Fabrics

Head Office.

• Design Team • HR • Finance

Each company need resources for production of their goods. This is very important for the successful production.

Warehouse, Factory.

Factory has to be reliable , and produce good quality goods and always be on time .There also have to enough equipment needed for the production, like sewing machines, cutting tables-machinery have to be in a good condition , there also have to be enough trained staff who know what they have to d , and how to use the machinery, this is very important ,for the successful and on time production.

Warehouse has to have enough space to stock items when they get shipped form the factories , and there have to be enough staff to handle the deliveries .

Packaging .

Boxes are needed to put clothes in them and prepare them to be shipped , they also have to wrapped into plastic wraps , to be protected from getting damaged .

Gift wraps also should available on a shop floor .

Distribution.

Ships, Trucks, or aeroplanes , they can be used to deliver the goods , to the warehouse. Buyers have to work the cheapest , but also the quickest way of delivering the goods on time .

Head Office.

This is where all major decisions happen, each head Office should enough departments to be able to handle amount of work given to produce ranges.

They need a design team to design the garments , buying team to research new trends and produce the ranges , merchandising team to communicate sales and to work put budget available for the production of new collection ., and the best seller , and plenty of different departments which have to work together . Each department have target , which get discussed at the board meetings.

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