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TABLE OF CO N T E NT S
1
DESIGN -
A LB U M COV E R COFFEE & D O N U TS V ER IZO N A P P T EA M U P AP P V IS UA L DIARY H OW TO BOO K L E T V ER R AZAN O P OS TE RS LO GO DES I GN S
2
T YPE
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D ROP C AP S H AN D GLOV E S T Y P O GRAP H Y P O S TE R E D I TORI AL D E SI GN BOO K JAC K E T D E SI GN
3
I L LUS TR AT I O N
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C H EETO S F OR P R ES ID E N T D R AWIN G C L A S S S KETC H E S SOUND P RO B LEM C I RC LE S Q UA R E T R IA N GL E
D E S I GN
ALBUM COVER
GRAPHIC DESIGN - BRIAN SMITH
USING THE DESIGNER AND TYPOGRAPHER TIBOR KALMAN AS A REFERENCE, THE ASSIGNMENT WAS TO CREATE AN ALBUM COVER INFLUENCED BY THEIR VISUAL STYLE. THE ALBUM IS ‘FEAR OF A BLACK PLANET’, BY PUBLIC ENEMY. THE COVERS TRANSLATE ACCORDING TO DISPLAY SIZE.
COFFEE AND DONUTS GRAPHIC DESIGN - BRIAN SMITH
WITH THE CONCEPT OF A COFFEE SHOP BEING A PLACE FOR SOCIAL INTERACTIONS, I CAME UP WITH THE IDEA OF ORBIT, A JAPANESE INSPIRED SHOP RUNNING ON A CONVEYOR BELT. THIS PROJECT SHOWS THE DEVELOPMENT OF IDEAS BEHIND THE BRANDING AND IDENTITY OF THE SHOP.
COFFEE & DONUTS
BRAND SYMBOL
#595451
#B6A89F
#B9CC9A
#C1816B
#EFE3DE
COLOR PALETTE
PRIMARY TYPEFACE
GRAVUR Condensed Light
ABCDEFGHIJK abcdefghijklm
GRAVUR Condensed Bold
ABCDEFGHIJK abcdefghijklm
CONCEPT AND VISUAL IDENTITY
PRIMARY BRAND LOGO
BRAND ICONS
KLMNOPQRSTUVWXYZ mnopqrstuvwxyz
KLMNOPQRSTUVWXYZ mnopqrstuvwxyz
PATTERN DESIGN
SECONDARY LOGO
VERIZON APP
GRAPHIC DESIGN - BRIAN SMITH
THE DIDACTIC: THE CONCEPT OF THIS PROJECT WAS TO REDESIGN THE INFORMATION OF A PHONE BILL SO THAT IT IS EASIER FOR THE RECIPIENT TO READ AND UNDERSTAND. THE INFORMATION WOULD BE TRANSLATED FROM A LETTER-SIZED PAPER DOCUMENT TO A SMART-PHONE SCREEN.
TEAM UP APP ADVERTISING - NEIL RAPHAN
WITH THIS PROJECT I HAD TO COME UP WITH A SMART AND INNOVATIVE APP IDEA, DEVELOP AND DESIGN IT, AS WELL AS COME UP WITH INTERESTING WAYS TO ADVERTISE IT.
SEL SPORTS
Basketb
Basebal
Footbal
Volleyb Soccer Tennis TIME 4
:
30
TEAM UP
EV
SELECT
NEARBY
TEAM
27
M
Basketball
4:30 pm 340 East 24 St
SELECT
NEARBY
TEAM KIMBERLY Beginner
SPORTS Basketball
YOU
Baseball
TONY Moderate
Football Volleyball Soccer
STEPHAN Professional
Tennis TIME 4
:
AREA 30
Kips Bay
MELANIE Moderate
^
JOSH Professional
NEARBY
TEAM
27
TEAM
4:30 pm
FRIENDS ERIC Tim let始s play again tomorrow.
CHAT CHRIS
^
Your moves are sick bro!
PROFILE
TIM MILLER
JOSH Hey! Are you guys coming?
4.7/5
Basketball Match 340 East 24 St
EVENT
MARCH
PROFILE
CHAT
EVENT
SELECT
Basketball
5/5
Football
3/5
Soccer
3/5
Hi guys! I始m Tim. I love doing sports but sadly my friends are too lazy to join me. I始m a great team player and sociable guy! Let始s have fun in the field!!
TEAM UP NO NEED TO WAIT FOR YOUR LAZY FRIENDS ANYMORE
VISUAL DIARY
VISUAL LITERACY - RICHARD WILDE
A ONE MONTH LONG PROCESS RECORDING THE MOST IMPORTANT ASPECTS OF MY DAY, OR ANYTHING THAT I FELT WAS PERTINENT. THE SOLUTIONS HAD TO BE GRAPHIC AND UNDERSTANDABLE.
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!
z
z
z
!!!
z
!
! !
!!!
1
HOW TO BOOKLET GRAPHIC DESIGN - BRIAN SMITH
DESIGN INSTRUCTIONS ON HOW TO DO A SIMPLE EVERYDAY TASK FOR SOMEONE WHO HAS NEVER DONE IT BEFORE. THINK OF THEM AS AN ALIEN THAT HAS COME TO EARTH FOR THE FIRST TIME. USE ONLY IMAGERY OR ICONS.
VERRAZANO POSTERS COMPUTER STUDIO - TINA FONG
“IT’S THE 100TH VERRAZANO NARROWS BRIDGE ANNIVERSARY!” FOR THIS PROJECT WE WERE REQUIRED TO MAKE CELEBRATORY POSTERS FOR THE BRIDGE’S ANNIVERSARY.
Hope to see you there. Costed $320 years. Built for ship passage. Me years. Built for ship passage. Me years. Built for ship passage. Me are unparallel. 13th longest bridg are unparallel. 13th longest bridg are unparallel. 13th longest bridg Verrazzano. Starting point of the
0 mil ion. Missing a Z. Built in 5 eant to be a tunnel. Its towers eant to be a tunnel. Its towers eant to be a tunnel. Its towers ge in the world. By Giovanni da ge in the world. By Giovanni da ge in the world. By Giovanni da e NYC Marathon Celebrate with us
LOGO DESIGNS
COMPUTER STUDIO - TINA FONG
THIS PROJECT INCLUDES VARIOUS LOGO DESIGNS FOR DIFFERENT BRANDS: VERRAZANO NARROWS BRIDGE, AN ITALIAN WINE SHOP AND MY OWN GRAPHIC DESIGNER LOGO (FOXGRAPE).
VERRAZANO NARROWS BRIDGE
V VNVNB NBB
VNB VNB VNB
VNB
VNB
IC D.O.C.
MIO VINO
O N
MIOVINO
VNB
IC
VNB
IC IS
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C
LA
BEL A
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T Y P E
ISABELLA CUDA
D
RO P C A P S
DE SIS GN
Nine differe n t d e signs f o r t h e letter
K.
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paraFOR THIS PROJECTgrap WE WERE ASKED TO DESIGN 9 DIFFERENT I DEh DROP-CAPS. , DROP-CAPS LOOK TYPOGRAPHY - JASON HEUER CIDED TO MAKE MY fully VERY MODERN AND WITH SIMPLISTIC justiDESIGN. fied. PORTFOLIO 2016/17
DROP-CAPS
K
HANDGLOVES
TYPOGRAPHY - JASON HEUER
FOR THIS PROJECT WE HAD TO DESIGN A TYPEFACE BASED ON HELVETICA BOLD. THE WORD WE HAD TO USE WAS “HANDGLOVES” FOR IT SHOWS A GREAT VARIETY OF DIFFERENT LETTERS AND HOW THEY INTERACT WITH EACH OTHER.
HANDGLOVES
T YPOGRAPHY POSTER TYPOGRAPHY - JASON HEUER
FOR THIS PROJECT WE HAD TO DESIGN A TYPOGRAPHIC BASED POSTER, ONLY USING THE TYPEFACE GARAMOND. THE COLOR PALETTE HAD TO BE LIMITED TO ONLY THREE COLORS.
8
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8
0 o o
3
8o
B
8 8
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o o oo 8
0 o o 6 0
9o 0
EDITORIAL DESIGN
TYPOGRAPHY - JASON HEUER
FOR THIS PROJECT WE HAD TO DESIGN A MAGAZINE SPREAD FOR AN ARTICLE REGARDING SOPHIE CALLE, A FRENCH TYPOGRAPHER AND ARTIST. THE THEME OF THE ARTICLE WAS BASED ON A HEARTBREAK, “HE LOVES ME NOT”.
BO O K JAC K E T D E S I G N COMPUTER STUDIO - TINA FONG
A BOOK JACKET DESIGNED FOR MY OWN AUTOBIOGRAPHY. “ART SCHOOL IS BLEEDING ME DRY”. THE PROJECT REQUIRED TWO VERSIONS OF THE COVER, ONE TYPOGRAPHY BASED AND THE OTHER ALLOWING IMAGES.
“An hilarious perspective on the modern artist” - The New York Times
Born in Italy in 1998, Isabella Cuda is a Communication Design major at the School of Visual Arts in New York. She is also a devoted cosplayer and the biggest nerd in existence.
“GO TEAM VALOR” - Nerd Culture Magazine
“Creatively ingenious autobiography!” - The Guardian
ART SCHOOL IS BLEEDING ME DRY
- The Huffington Post
A passionate adventure through the eyes of an overly stressed and broke art student. There is never a moment of peace in the life of the young Isabella. She is a world traveller, always on a plane and suffering from jetlag. A trip around the world, from Italy to Germany to China and America. Ultimately ending in a small cloustered dorm room.
Isabella Cuda
“Brilliantly amusing!”
#TeamValor
www.bookmark.com
- The Huffington Post
“An hilarious perspective on the modern artist” - The New York Times
Born in Italy in 1998, Isabella Cuda is a Communication Design major at the School of Visual Arts in New York. She is also a devoted cosplayer and the biggest nerd in existence. #TeamValor
www.bookmark.com
“GO TEAM VALOR” - Nerd Culture Magazine
“Creatively ingenious autobiography!” - The Guardian
Isabella Cuda
“Brilliantly amusing!”
ART SCHOOL IS BLEEDING ME DRY
$8.50
ART SCHOOL IS BLEEDING ME DRY A passionate adventure through the eyes of an overly stressed and broke art student. There is never a moment of peace in the life of the young Isabella. She is a world traveller, always on a plane and suffering from jetlag. A trip around the world, from Italy to Germany to China and America. Ultimately ending in a small cloustered dorm room.
$8.50
IL L US T R AT ION
C HEETOS FOR PRESIDENT COMPUTER STUDIO - TINA FONG
A KIDS’ BOOK BASED ON THE STORY OF A CHEETO BEING ISOLATED BY ALL OTHERS, RESULTING IN ONLY MORE PAIN. UNDERLYING A SATIRICAL REFERENCE TO TRUMP AND HIS PRESIDENCY.
CHEETOS FOR
PRESIDENT Property of: ____________
Time ago in a Cheetos factory, a Cheeto was born differently from all the others...
... he was bright orange, hairy and with very small hands...
... because of this he was always made fun by others.
The Cheeto started reading a lot, and learned about another great Cheeto once ostracized by others.
Inspired by his great idol he decided to run for president as well. And after a tough fight against H. Cronut, he won.
However, even after becoming President, people wouldn’t stop laughing at him.
Offended, the Cheeto decided to start a presidency full of hatred and discrimination.
D R AW I N G C L A S S S K E T C H E S DRAWING - JOHN PARKS
VARIOUS SKETCHES DONE THROUGHOUT THE YEAR IN DRAWING CLASS. IT TOOK A LONG TIME TO FIND MY OWN STYLE, INCLUDING LEARNING HOW TO USE WATERCOLORS PROPERLY.
SOUND PROBLEM
VISUAL LITERACY - RICHARD WILDE
GRAPHIC REPRESENTATION OF SOUNDS, CONSIDERING THE TEMPO, VOLUME, DURATION AND COLOR. THIS EXPANDS THE GRAPHIC VOCABULARY BEYOND THE NARRATIVE, USING ABSTRACTION, METAPHORS AND SYMBOLISM.
CIRCLE SQUARE TRIAN GLE VISUAL LITERACY - RICHARD WILDE
USING THE GEOMETRIC SHAPES: CIRCLE, SQUARE AND TRIANGLE; ILLUSTRATE A PICTURE MAINTAINING THE INTEGRITY OF THE 18 SHAPES, USING BLACK AND WHITE ONLY.
THANK YOU MOM, DAD, PROFESSORS, AND COFFEE.