Senior Portfolio - Design

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Isabella Cuda BFA Design School of Visual Arts 2018/2019

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WHIP GELATO JFFLA REBRAND MANA WELLNESS BAR PLASTIC MAGAZINE DE CECCO PASTA PACKAGING HERBA FARM HELLO HUNGRY BIRD

01 JAPAN FILM FESTIVAL LOS ANGELES REBRAND Henrietta Condak / Eric Baker This is the rebranding for the JFFLA— Japanese Film Festival LA. The goal is to fully celebrate Japanese culture. Besides experiencing the amazing featured movies, we want to expand the festival through food, music, architecture and traditional Japanese folklore.

Deliverables: • • • • • • •

Brand Identity Visual Language Packaging Design Interior Design Product Development Sampling & Merchandise Packaging Design

BEFORE

日 FF 本 LA

AFTER

/ 筑紫A丸ゴシック/ ABCDEFGHIJKLMN OPQRSTUVWXYZ

0123456789 ABCDEFGHIJKLM NOPQRSTUVWXYZ

0123456789

JFFLA celebrates Japanese food culture by calling the top Japanese chefs to cook at the event.

THE VENUE I designed the venue to be a mix of modern and traditional Japanese architecture. I went for a futuristic anime-like venue that had traditional “tatami� components.

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02 WHIP GELATO Eric Baker WHIP is a branding project for a French owned ice cream shop.

Their specialty is air-whipped gelatos, which have a light and mousse like consistency. Not only are they pretty to look at, but because of the air whipped quality they are also a healthy and good treat.

Deliverables: • • • •

Brand Identity Packaging Design Product Development Sampling & Merchandise

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03 MANA WELLNESS BAR Eric Baker For this project the goal was to design the branding for a wellness bar. I created Mana; a wellness bar situated in Hawaii. It gets its name from the Polynesian concept of the “life force”, which is a universal energy that is in a perfect state of balance. Mana’s juices strive to keep balance within your body with their targeting ingredients.

Deliverables: • • • • • •

Brand Identity Packaging Design Visual Development Product Development Sampling & Merchandise Interior Store Design

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04 PLASTIC MAGAZINE Olga Mezhibovskaya Plastic is a contemporary culture and philosophy magazine that I designed in my Typography class.

It covers articles ranging from philosophy, music, architecture and classical literature. It is degigned with extreme minimalist design and the need to have a clear and organized space.

Deliverables: • Visual Identity • Branding System • Editorial Design

No longer mourn for me when I am dead you

than

hear

shall

the

surly

sullen

bell

give warning to the world that I am fled from this vile world with vilest worms to dwell, if

nay,

you

read

line,

this

remember

not

the hand that writ it, for I love you so, that I in your sweet thoughts would be forgot, If thinking on me then should make you woe. o,

if,

I

say,

you

look

upon

this

verse,

when I perhaps compounded am with clay, do not so much as my poor name rehearse, but let your love even with my life decay, lest the wise world should look into your moan, and o,

mock none,

you

with

unless

this

me

after miracle

I

am

have

gone. might,

that in black ink my love may still shine bright.

NO LONGER MOURN FOR ME WHEN I AM DEAD THAN YOU SHALL HEAR THE SURLY SULLEN BELL

no LON ger MOURN for ME when I am DEAD thanVILEYOUWORLD shallWITH HEARVILEST the WORMS SUR ly TOSULDWELL: len BELL FROM THIS e WARNREADing THIS TO theLINE,WORLD that I NOT am FLED NAY, IFgivYOU REMEMBER from THIS vile WORLD with VIL est WORMS to DWELL: THE HAND THAT WRIT IT, FOR I LOVE YOU SO, nay, IF you READ this LINE, re MEM ber NOT THAT I IN YOUR SWEET THOUGHTS WOULD BE FORGOT, the HAND that WRIT it, FOR I LOVE you SO, IF THINKING ON ME THEN SHOULD MAKE YOU WOE. that I in YOUR sweet THOUGHTS would BE for GOT, O! IF, I SAY, YOU LOOK UPON THIS VERSE, If THINKing ON me THEN should MAKE you WOE. WHEN I PERHAPS COMPOUNDED AM WITH CLAY, o! IF, I SAY, you LOOK upon THIS ver SE, DO NOT SO MUCH AS MY POOR NAME REHEARSE; when I per HAPS com POUND ed AM with CLAY, BUT LET YOUR LOVE EVEN WITH MY LIFE DECAY; do NOT so MUCH as MY poor NAME re HEARSE; LEST THE WISE WORLD SHOULD LOOK INTO YOUR MOAN, but LET your LOVE even WITH my LIFE de CAY; AND MOCK YOU WITH ME AFTER I AM GONE. lest THE wise WORLD should LOOK into YOUR mo AN, O! NONE, UNLESS THIS MIRACLE HAVE MIGHT, and MOCK you WITH me AF ter I am GONE. THAT IN BLACK INK MY LOVE MAY STILL SHINE BRIGHT. o! NONE, unLESS this MIRacle HAVE mi GHT, that IN black INK my LOVE may STILL shine BRIGHT. GIVE WARNING TO THE WORLD THAT I AM FLED

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05 DE CECCO PASTA PACKAGING Louise Fili / Eric Baker In my Packaging Design class by Louise Fili we redesigned the original De Cecco pasta packaging. Made to stand out on the shelves and simplify the design. I designed a new hierarchy system to organize the packaging information. The project won a Graphis Silver award at the New Talent Annual 2019.

Deliverables: • • • • •

Brand Identity Packaging Design Visual Development Product Development Merchandise

OLD LOGO & PACKAGING

NEW LOGO

TYPEFACES

CLOISTERS OPEN FACE DISPLAY

BERLINER GROTESK LIGHT

BODY TEXT

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG The Quick Brown Fox Jumps Over The Lazy Dog 0123456789$%

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG The Quick Brown Fox Jumps Over The Lazy Dog 0123456789$%

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06 HERBA FARM Eric Baker Herba is a project from my Branding class, the idea was to create a brand for an organic farm. I choose Herba Farms, an organic botanical farm in Upstate NY. They produce all kinds of natural herbs and spices for edible, cosmetic and domestic purposes.

Deliverables: • • • • • •

Brand Identity Packaging Design Visual Development Product Development Sampling & Merchandise Interior Store Design

HERBA Organic Farm

A PLANTABLE BUSINESS CARD

CULINARY LINE The Herba Culinary line includes a range of teas, herbs and spices, and herbal salts. A the products are to make the most flavorful, organic meals.

THE STORE A clean, simple and modern store in the middle of NYC. Herba Farm displays its variety of products on the shelves, from beauty to culinary.

It’s all about the organic fresh experience.

HERBA

ORGANIC FARM

HER

ORGANI

RBA

IC FARM

HERBA

ORGANIC FARM

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07 HELLO, HUNGRY BIRD Jon Chonco / Diego Zaks Hello, Hungry Bird is a never-seenbefore type of food app, for street food.

Hungry Bird is mainly meant for the night owl eaters, that find themselves wondering around in the middle of the night with a striking hunger. But it also caters to the early birds, displaying two different interfaces for night and day.

Deliverables: • Visual Identity • UI/UX Design • Merchandise

TYPEFACE BRANDON GROTESQUE MEDIUM

DISPLAY

THE QUICK BROWN FOX JUMPS OVER THE LA Z Y DOG The Quick Brown Fox Jumps Over The Lazy Dog 0 123456789$%

Two interfaces...

...for two types of people.

Th Th an y han a k k n y o y k ou u u ou Th T T h an y an h a k k ou yo nk you u u

h u

h u Eric Baker Henrietta Condak Olga Mezhibovskaya Louise Fili Jon Chonco Diego Zaks Marcos Lopez Mamma e PapĂ Riccardo

/ thank you.

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isabellacudadesign.com

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