i-Classics Music & Fashion STRATEGIC ADVICE FOR THEATERS TILBURG
“What motives and/or limitations does the young, urban crowd have towards coming to the i-Classics event on the 15th of March 2018 in the Spoorzone in Tilburg?” RESEARCH “WHO ARE THE YOUNG, URBAN CROWD?”
YUPPIES: MONEY & EXCLUSIVE
EXPERIENCES, STATUS, HIGHLY EDUCATED, LIVE CLOSE TO CITY.
MUPPIES: FEMALE BETWEEN 22-35, READ & WRITE BLOGS, ONLINE SHOPPING, HEALTHY FOOD SPORTS, SUCCESS, STATUS AND POWER, SOCIAL NETWORKING. HIPSTERS: CREATIVE, AUTHENTIC, EXCLUSIVE, SUSTAINABLE, HIGHLY EDUCATED, SOCIAL MEDIA.
“WHAT ARE THE MOST COMMON MOTIVES AND LIMITATIONS IN THE CULTURAL SECTOR?”
MOTIVATIONS: BROADENING HORIZON, EMOTIONAL EXPERIENCE, ESCAPING DAILY LIFE, A SHARED EXPERIENCE, RELAXATION, EDUCATIONAL. LIMITATIONS: MONEY, NO
INTEREST, INSUFFICIENT INFORMATION, JOURNEY TO LOCATION, NOT ENOUGH OF AN EXPERIENCE, NO EDUCATIONAL ELEMENT.
“WHAT ARE THE MOTIVES AND/OR LIMITATIONS FOR THE YOUNG, URBAN CROWD REGARDING CULTURAL ACTIVITIES?”
INTERESTS: CAREER, CREATIVITY, SOCIAL STATUS, SUCCESS. PREFER:
1. FESTIVALS & CONCERTS 2. THEATRE & CINEMA 3. MUSEUMS & EXHIBITIONS
TOP MOTIVE: RELAXATION. TOP LIMITATION: MONEY.
RECOMMENDATIONS STRATEGIC
i-Classics
STRATEGY: AIDA
COMMUNICATE IN ENGLISH TO REACH BIGGER AUDIENCE.
TICKET DISCOUNT FOR MAIN TARGET AUDIENCE.
USE SOCIAL MEDIA TEMPLATES FOR RECOGNITION AND BRAND AWARENESS.
CERTAIN AMOUNT OF EXCLUSIVE TICKETS: REGULAR TICKETS COMBINED INTEREST: IN THESE VISUALS, WITH A SPECIAL OFFER. COMMUNICATE ABOUT TOPICS THAT ARE THE MAIN INTERESTS OF THE PROVIDE FREE PARKING FACILITIES. YOUNG URBAN CROWD.
RELAXATION, SOCIAL EXPERIENCE AND EDUCATION SHOULD BE KEY ELEMENTS IN EVENTS. HAVE EVENTS FOR THIS TARGET GROUP ONCE A MONTH. IMPORTANT THEMES: CAREER, CREATIVITY, SUSTAINABILITY, AUTHENTICITY, WRITING, ONLINE SHOPPING AND HEALTH.
PROMOTE i-Classics ON SOCIAL MEDIA. CREATE POSSIBILITY FOR VISITORS TO CONNECT WITH OTHER VISITORS THROUGH A “CONNECTING” SPACE WITH DRINKS AND BITES. CHANGE THE SUBJECT OF THE NEXT EDITION OR IMPLEMENT ANOTHER SUBJECT TO THE SHOW, INSTEAD OF ONLY FASHION.
ATTENTION: USE ATTRACTIVE & RECOGNIZABLE VISUALS ON SOCIAL MEDIA.
DESIRE: EXCLUSIVE OFFERS, DISCOUNTS AND CAREER POSSIBILITIES. ACTION: IMPLEMENT AN EASY REFERENCE SUCH AS A ‘BUY TICKET NOW’ BUTTON OR A LINK TO THE WEBSITE.