Leading into the Future | An Immersive Experience in Lisbon

01 Introduction The driving force of this programme is to help people in organizations improve the way they face uncertain and turbulent contexts. We will help you develop the capacity to anticipate trends and explore scenarios and how this can improve your approach to strategy and innovation processes.

For 5 days, participants will have the opportunity to explore the most cutting-edge concepts and tools in the fields of foresight, strategic design, and innovation, integrated into a unique Futures Framework.

Participants will have firsthand access to the ‘SCANNING, SENSING AND ACTING’ Framework, used to anticipate and explore the future, identify new opportunities, and build innovative strategies to solve strategic challenges.

By the end of the programme, participants will be better prepared to

Be future leaders

Engage in bold strategic processes

Act as true change-makers

Oct10ISEG th

Keynote Olivier Woeffray

World Economic Forum

OctCasa 11 da Praia Oct12 th

Keynote Pedro Janela WYgroup

Strategic Intelligence by the World Economic Forum

Digital Marketing

Foresight: Thinking and Acting on the Future

Building Scenarios for the Future

Paulo Soeiro de Carvalho Lunch

Keynote Rita Alemão INSEAD & LYD

Leading into the Future

Scanning, Sensing & Acting: A futures framework

Paulo Soeiro de Carvalho

Keyn Ana Ca

GAL

Being a Corporat

Building S for the Paulo Soeiro

Lun

Keyn Arlindo O

Instituto Supe

The Digital Mind: redefining

Strategic D Innova

Paulo Soeiro de Carvalho

Rui Quinta e T Welcome Dinner Pousada de Lisboa

2ISEG th

note asaca

LP

te Entrepreneur

Scenarios Future de Carvalho

nch

note Oliveira

erior Técnico

: how science is humanity

Design & ation

Tiago Nunes

Oct 13 Oct 14 ISEG VW Digital Lab th

th

Keynote Stefan Gotthardt

Keynote Ana Teresa Freitas

Going Agile and Digital at Volkswagen

The Future of Personalized Medicine

Strategic Design & Innovation

Sustainable Finance

Rui Quinta e Tiago Nunes

Sofia Santos

Volkswagen

Heart Genetics

Lunch

Keynote Ricardo Macieira Revolut

Revolutionizing Financial Services in the Digital Era

Leading into the Future Rita Alemão

02

An immersive experience in Lisbon that aims to develop the capacity of participants to anticipate trends, explore scenarios and how this can improve their approach to strategy and innovation processes.

Group work Case Studies Lecture & Keynote Speakers

Practice Clinics®

Simulation Exercises

Company Visits Class Discussion

We believe that training leads to greater value for participants through direct application and practice. Consequently, the organization has more potential to gain from this investment: both in the wealth of its human resources, as well as in the generation of ideas that can benefit the business.

The proposed program is based on a mixed methodology that includes several dimensions. The sessions will be dynamic in nature. The goal is to find the right balance between theoretical and practical experience.

The constantly changing pace of the learning experience is designed to ensure the best results and contribute to a greater retention of the concepts presented.

M

03 Methodology

Programme Director

Paulo Soeiro de Carvalho Executive Director of MBA ISEG, the MBA of the University of Lisbon. PhD in Management Sciences, Université Jean Moulin Lyon 3. He was Director of Economics and Innovation at the City Council of Lisbon. Coordinates the Postgraduation in 'Strategy, Innovation and Foresight'.

Rita Alemão

Rui Quinta

Co-founder and Managing Partner of LYD,

Official Design Thinking Coach at the HPI

specializes in Organizational Performance

Academy - School of Design Thinking in

and her concepts and methods of

Berlin and member of the innovation

intervention are based on psychodynamic assumptions and tools, used by INSEAD and MIT. Coordinates the Leadership & Personal Development Stream of ISEG MBA.

international network WWHDO. Co-Founder of Peixaria Centenária, Toyno and With Company.

Sofia Santos Certified ESG analyst from the European Federation of Financial Analysts. Consultant in climate finance and sustainability for several Portuguese and international organisations. Author of several books on the link between banking and sustainability.

Tiago Nunes Official Design Thinking Coach at the HPI Academy - School of Design Thinking in Berlin. Co-founder of With Company Strategic Design Consultancy. Founding member of the international innovation network D.eople.

04 Faculty

Keynote Speakers Ana Casaca

Ana Teresa Freitas

Over 20 years of experience in innovation & tech transfer and is now the Global Head of Innovation at Galp. She is driving growth and innovation through technology, startups, and ecosystem development. She began as a researcher in San Francisco and moved to become a corporate entrepreneur after receiving her MBA.

Co-founder of Heart Genetics. Her main expertise is on the areas of Computational Biology, Human genetics, Algorithms and Data Mining. For the last 15 years she has coauthored about 90 papers in journals and international conferences in those areas.

Arlindo Oliveira

Olivier Woeffray

Professor of the Department of Computer Science & Engineering at IST. Author of the book "The Digital Mind: How Science is Redefining Humanity", published by MIT Press.

Former Dean of IST - Instituto Superior Técnico.

Practice Lead and Strategic Intelligence at the World Economic Forum. He oversees partners engagement and innovations with the Forum's collective intelligence platform. He also co-manages the Global Future Council on Innovation Ecosystems.

Pedro Janela CEO and co-founder of WYgroup, the largest national capital group dedicated to digital marketing, advertising and design. He is also co-founder and business angel through the seed capital fund eggNEST. He teaches in digital marketing.

Ricardo Macieira

Stefan Gotthardt

Head of Growth at Revolut. Previously, he was Country Manager for Revolut in Portugal. Developed Airbnb's business in Portugal from 2014 to 2019.

Director of the Digital:Lab Lisbon at Volkswagen AG.In-depth knowledge in the fields of corporate comms, setting up agile & lean software development projects, automotive supply chain processes.

Sigh

06

ghtseeing Optional Programmes

#1

Lisbon

HIPPOtrip A unique way to sightsee in Lisbon. Aboard an amphibious vehicle, the participants will explore the heart of Portugal’s capital, by land and river, without leaving the comfort of their own seat.

This experience will be entertained by lively animators, who will share myths, legends, and curiosities during an entertaining ~90 minute show full of positive energy and passenger interaction. It’s all about fun and laughter. Don’t expect a “traditional” sightseeing tour with a “traditional” guide, but rather a memorable experience that will leave all participants shouting out loud…

Fado House & Dinner One of Lisbon pearls, Fado is part of UNESCO’s World’s Intangible Cultural Heritage list. A night of fados is a truly artistic experience in the heart of Lisbon. To have dinner and listen Fado are paired and nurturing rhymes that spreads two major outlines of the Portuguese Culture: national song in permanent evolution, by the new generations, and all the variety of our gastronomy of regional inspiration.

€120/person

(minimum: 10 participants)

Sintra

#2

Going on a Sintra tour is discovering a town full of magic and splendor; it is like entering a romantic realm where majestic palaces, a fairy tale castle and wonderful mansions emerge from the lush hills and woods.

With an exclusive tour guide, we suggest this afternoon visit the Pena Palace and Quinta da Regaleira, ending the afternoon at Casa Piriquita to taste the famous sweet treats: Queijadas de Sintra and Travesseiros.

€95/person

(minimum: 10 participants)

Freeport Fashion Outle

#3

(minim

Located in Alcochete, only 30 minutes from Lisbon and passing by one

beautiful bridges in the continent - the Vasco da Gama bridge, Freepor Outlet is the ideal place to spend a perfect day.

With more than 150 brands with discounts up to 70% all year round, it is

shopping destination for those who are looking for great national and in

€50/person

mum: 10 participants)

et

e of the most

rt Lisboa Fashion

s the perfect

nternational brands.

#4Q

B

4Quinta da

Bacalhôa

€60/person

(minimum: 10 participants)

The Bacalhôa brand, established in 1922, has always showed a search for the perfection of their wines. The commitment of Bacalhôa Vinhos de Portugal is focused on the product differentiation, followed by a strong innovative component simultaneously, in order to not only meet but also anticipate and even exceed the expectations of the visitors of its spaces.

The company headquarters is located in Quinta da Bassaqueira, in Azeitão, and discover different collections divided into three thematic groups expositor. The visit combines wine, nature and art.

From the millennial olive trees transplanted from the Alqueva dam to the winery gardens, to the interior of the premises, the route never ceases to amaze. During the tour, the participants will take the opportunity to taste the wines and fully appreciate the pleasure which can be found in all of wines.

From the tasting room, can be admire the tranquil scene of the Japanese garden, in which some of the works of the sculptor Niizuma are exhibited, along with a Kaki tree, the 'great-granddaughter' of the only tree to survive the Nagasaki bomb.

After the visit in the Winery and the Museum, it will be time to visit the Palácio da Bacalhôa where you will discover the setting which has the distinction of dating back to founders of the Avis dynasty.

October 2022, 10th - 14th Programme Fee 1.500€

Venue

Lisbon | ISEG Executive Education For questions and application, please contact:

Claudia Garcia Ivonciac (11) 3732-3501 claudiag@fia.com.br

www.isegexecutive.education ISEG Campus

Rua do Quelhas 6 - 4th Floor, 1200-781 Lisbon

With the suppor of: