VOLUME 10 / ISSUE 1 • QUARTER 1, 2017 • SINGLE ISSUE $14.95
Industry Outlook 2017 and Beyond Page 30 Offering Value and Understanding Sales Page 36 Adding People to Your Marketing Equation Page 38 Fabricator Profile: Indeko Page 40
Annual New Colors & Materials Spotlight Taking a look at what’s new in the world of surfacing materials Page 24
IN TERN ATIO N AL SU RFACE FAB RIC AT O RS ASSO CIATIO N
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CREDITS Letters to the Editor
Photography
Countertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.
Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.
Please send letters to editor@isfanow.org or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow. org or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor.
Photography/graphics provided by: MS International and Indeko.
Contacting ISFA
Ryan Miller, President Adam Albee, Immediate Past President Kate Dillenburg, Vice President Mike Langenderfer, Treasurer Kelley Montana, Secretary
Phone: (412) 487-3207 Fax: (412) 487-3269 editor@isfanow.org www.isfanow.org
About This Magazine Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal. Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2017. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs. Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers. Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 2400 Wildwood Road, Gibsonia, PA 15044.
4 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Magazine Credits Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications
ISFA Officers of the Board
ISFA Directors Mike Woods, Director Augie Chavez, Director Amy Miller, Director Matt Kraft, Director John Hansen, Associate Member Representative Jessica McNaughton, Associate Member Representative
ISFA Staff Bryan Stannard, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Carol Wilhite, Operations Manager Paul Wisnefski, Account Representative Amy Kyriazis, Program Manager Lynn West, Membership Coordinator Chris Pappenfort, Trainer
Cover Photo This countertop was fabricated from MSI’s QTM Premium Natural Quartz in one of the newest colors, Calacatta Verona Quartz. This is just one of the many new colors and materials featured in the spotlight this issue. Read more on Page 24.
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CONTENTS
Features 24 Annual New Colors & Materials Spotlight A look at the latest material colors and new
surfacing materials
30 Industry Outlook What does the industry look like in 2017 and beyond? 36 Offering Value and Understanding Sales: Your Business Lifeline Ideas to boost your sales
24
38 The Marketing Mix’s Missing Link: The 5th “P” How including people in your marketing equation can
improve outcomes
40 Fabricator Profile: Indeko A Mexican fabricator focused on professionalism and
teamwork
Departments
8 From the Editor
30
10 From the President 12 From the Executive Director 14 Calendar of Events 18 Education Connection 20 Industry News 44 ISFA News 46 ISFA Fabricator Directory
36 36
52 Product News 57 Reader Service Form 58 Classifieds/Ad Index
4
38 6 • Vol. 10 / Issue 1 • International Surface Fabricators Association
40
Check us out on social media for more regular information: Like us on Facebook at www.facebook.com/CASMagazine/ Follow us on Twitter as @ISFA.
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From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director
A Jumble of Numbers Can Make All the Difference As I write this editorial, I find my brain spinning in a whirlpool of numbers, facts and figures.
It seems since November, I have been crunching numbers to calculate and assess many of the
to plan is planning to fail” (which can be attributed
available for free to anyone who knows where to
adage. So while it can be a painstaking, brain-
information. The government also provides overall
to Benjamin Franklin), and I’m a firm believer in the numbing task, it is a critical one.
various programs we offer through ISFA. And,
Hopefully, you have business plans — both short-
and double checked for accuracy, they must be
plans based on the information you gathered. If you
of course, once the calculations are finished analyzed.
Hopefully I am not alone in this frustrating, yet
valuable, endeavor. Anyone managing a business
should be doing the same thing. Only by analyzing our successes, and our less successful ventures, can we truly paint a picture of the state of our organization as we move into a new year.
However, before we make use of those numbers, they must be put in a logical format that allows
them to be compared and contrasted in a way that best makes sense. What was in highest demand? What had the highest profit margin? What market brought in the most business? What was our
largest expense? The list of questions goes on and on. We can analyze our operations in dozens of
different ways to figure out our strengths and our
and long-term — and you can just update these
don’t have a business plan, I strongly suggest you research how to put one together and begin work immediately. A business plan, most importantly,
should be used to help manage your business with a specific vision and incorporates your analyses to create a path to success. Additionally, if you ever
need to take out a loan, lenders will want to you be
able to demonstrate you have created a road map to success, so they know they aren’t taking a big risk.
look, much of which shows regional and overall
forecasts for economic growth, employment and numerous sets of data broken down by industry. You can also look to educational institutions,
research firms and trade associations for data and forecasts. Much of the information these groups
provide will be free, if you know where to look, and others may require you to pay for their research. Some of these sources may have done much of
this work for you already. And this leads me back
to why my own mind needs a rest. This magazine puts out the only free industry outlook that’s not
specific to only one surfacing product or one path to market, as far as I know, and it just happens
Once the business plans have been updated and
our annual forecast is in this very issue (see Page
the new year, right? Unfortunately, we’re not quite
years now, and work diligently to find the right
time frames for accomplishing them — yet more
make sense. I hope you find it useful.
a budget has been established, we’re ready for
30). I have been writing forecasts for almost 20
done. The next step is to set realistic goals with
information and put it together in a way that will
numbers and figures to calculate, but also worth
However, forecasts aren’t perfect, and no matter
the effort.
how much analysis and planning you perform,
weaknesses for the year. But, before we can use
After that, there’s still more that can be done to
things can always go astray. As such, you need
planning, we must put them in context.
reasonable and/or develop contingency plans.
most likely to go wrong based on the knowledge
you understand the dynamics that may affect your
document. If things aren’t going exactly the way
our facts and figures to begin the next phase of That means we have to look at them against
previous years. This allows us to see trends in our business, as well anomalies. If our profit margin
confirm that our calculations for the new year are
to have contingencies for things that you feel are
There are many sources you can tap into to help
you’ve gathered. So, your plan must be a living
company.
you expected, you will need to make adjustments to keep you on the right track.
for the last four years was highest on sales of a
First, it is key you gather local information on your
took that spot, compare the factors involved in
city or county government, your local chamber of
numbers and putting them into a useful order may
you are allied with, like kitchen & bath outlets,
the difference.
particular product, but this year a different product that change and make a determination whether it’s
an anomaly, some internal issue or an actual trend. The same is true of the cost side of the business. Once this is done and we have a good
assessment, start budgeting and planning for the coming year. Of course, this further adds
service area, which may be available from your
At the end of the day, dealing with the jumble of
commerce or other business owners/managers
be a little tough and tiring, but it may also make all
builders, architects, designers, home improvement stores, distributors or any other allies you may work with to get your product and services to
You will also want regional information, if you can
numbers, the chances of a more successful year
building trends broken out by region. There are
are diminished. We’ve all heard the saying “failing 8 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Sincerely,
market.
to the numbers and calculations that the brain
has to absorb, but without a plan based on real
As always, I look forward to your feedback.
find it. A variety of companies will issue overall also numerous government statistics that are
Kevin Cole, Publisher & Editor kevin@isfanow.org
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From the President From the Desk of Ryan Miller, 2017 ISFA President
Be the Best! “Be the best!” It’s a motto I remind myself of each and every day. It’s a philosophy and mindset that I’ve always tried to influence not only our teams at VT Industries, but also my children Gavin and Harper, to adopt. It’s the motto I hope to instill this year as the president of ISFA. I’m excited and honored to be the 2017 ISFA President. I have big shoes to fill as Adam Albee did an outstanding job as our 2016 president. In fact, all of us cannot thank Adam enough for his dedication and hard work to improve and grow ISFA. His charisma and leadership are a rare combination, and thankfully I had the opportunity to learn and grow from my many conversations and interactions with him. One of his many accomplishments was leading the effort of creating ISFA China. So once again, THANK YOU Adam for all of your hard work and for your leadership last year! I’m glad you are on the board one more year to provide us additional guidance. I’m also excited that Bryan Stannard has accepted the position of ISFA Executive Director. He previously held the title of ISFA Membership Director. Bryan has served a variety of roles in the surfacing industry including surfacing manager for ITW Polymers Sealants North America, commercial manager for DuPont and strategic account manager for IPS. He also served three years as an associate board member with ISFA and has been a member of ISFA since its inception. We are very fortunate to have him lead our organization moving forward. I want to take this opportunity to recognize the rest of our outstanding staff at ISFA: Carol Wilhite, Amy Kyriazis, Lynn West and Chris Pappenfort. Thank you for your efforts and continued drive to improve our organization for our members. Also, let me specifically thank Kevin Cole for living and breathing ISFA each and every day. As Communications Director and editor of our magazine, Kevin brings a level of 10 • Vol. 10 / Issue 1 • International Surface Fabricators Association
commitment and passion to the industry and our organization that sets the tone for all of us.
I encourage everyone to attend at least one of
each of these events in 2017! By March 31, we
will also announce our next ISFA Annual Meeting
Please help me also in welcoming our new, first-year board members: Augie Chavez, of Gecko Solid Surface Solutions; Amy Miller, of L.E. Smith; Matt Kraft of Custom Marble Inc.; and Steve Stoddard of Advanced Surfaces, Inc. You all have been nominated and chosen by your peers to join the leadership of the organization and help give back to our industry and members. Thank you for your acceptance and commitment!
China has been an amazing undertaking. The
My three main goals for ISFA this year are:
sharing of knowledge, ideas and products. I will
1. Maintain and grow our U.S. membership base by focusing on providing services and educational opportunities that add value to the industry and our members’ businesses and identifying and creating networking opportunities 2. Support our most recent international extension of ISFA: ISFA China 3. Pursue and evaluate additional international opportunities
location and details. I cannot wait to see many of you there this fall.
2. Support ISFA China. The addition of ISFA
sharing of ideas between the board of directors
and our new peers in China has been invaluable. As we support this new extension of ISFA,
the entire industry will grow and reap from the
personally be traveling over to the Xiamen Stone Fair in March, and I am working on setting up a meeting to visit with the board of directors for ISFA China.
3. Pursue and Evaluate Additional
International Opportunities. The Board of
Directors and Bryan have been approached by many different countries and groups inquiring
about the opportunity to start a branch of ISFA for their markets. We will continue to evaluate
… and these goals relate 100 percent back to our mission statement which is: To help ISFA members become more profitable in their businesses by promoting them and the products and services they offer, providing education to help them become better craftsmen and strong business leaders and improving the industry through standards, professionalism and honesty.
each of these opportunities and ensure they are
Let me briefly touch base on each of these goals.
Please do not hesitate to reach out to me, the
1. Maintain and Grow our Membership Base. This will be our first goal and the one we most focus on in 2017. We will continue to offer our CEO/Upper Management Gatherings program along with fabrication training classes throughout the year. Our next CEO/Upper Management Gathering is in March hosted by one of our new board members, Augie Chavez. We also have a Quartz and Stone Total Fabrication Training event scheduled in March.
carefully vetted.
With these goals, an amazing staff and a Board of Directors that is committed to giving back to the industry, I’m very excited about what ISFA can provide in 2017. The presidential election is finally over and based on most economic
forecasts, 2017 is set to be a prosperous year. board of directors and/or anyone on the staff.
We are committed to helping your companies “Be the Best” in 2017.
Best wishes for a safe and prosperous 2017!
Ryan Miller, ISFA President rmiller@vtindustries.com
Circle RS#06 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2015
From the Executive Director From the Desk of Bryan Stannard, Executive Director
Looking Ahead Dear Colleagues, Welcome to 2017. As the new executive director of ISFA, I am
excited about the possibilities. I always look forward to the new year and the immense
promise it holds. As such, I wanted to take this opportunity to lay out my/the long-term vision for the association.
First and foremost ISFA is and will continue to be serving our members — both fabricators
and associates. This is our main priority and what we try to do for you every day through everything we do.
Our next priority is membership growth. In 2016 we expanded ISFA into China. We have made many friends and found many opportunities there. Bringing business owners together
from all over the world is a remarkable thing to witness. Our partnership with ISFA China
allowed us to further expand our reach across
the globe. We now add China to the members
we already have in Canada, Spain, Italy, United Kingdom, Mexico, United Arab Emirates, Russia, and the list goes on …
We are having more CEO/Upper Management Gatherings this year, with the first two taking
place in San Antonio, Texas, and Boston and a
strong possibility of more to be announced. As
with the architectural and design community,
gets better than the last and strongly believe
business.
I have personally witnessed, every roundtable that the one in March in San Antonio is going
to be the best so far. However, we will continue to improve our education sessions so you get the best knowledge and networking possible from them.
which in turn can help you to grow your
We will also continue to grow Countertops
& Architectural Surfaces magazine and are
fortunate to have the great staff that contributes to making it better every issue. Please read the insightful articles and the fabricator member
We have also formed a partnership with the
spotlight we have put together for you. We
Association (NBMDA). This will bring the
magazine that I believe is the best in the
and offer more educational and networking
And before I wrap up here, I want to remember
North American Building Materials Distribution
work very hard to provide you with a quality
members of both associations closer together
industry.
opportunities. This is something I’m extremely proud of as it brings more of us together who
share a common bond — the surfacing industry. We are also excited about our movement
toward an all on-site fabrication program. This allows our members to have the fabrication in
their facilities and cuts down the cost of travel
for all involved. We have had sessions in places all over the country, from Alaska to even a
to thank our new board, who volunteer their time to make ISFA a better organization.
I look forward to building relationships with
you, so track me down at Coverings, send me an email or give me a call. I would truly enjoy getting to know you better.
May 2017 be a year of success for you, your family and your business.
prison in California.
We have new continuing education unit (CEU) sponsors and are looking forward to growing
our AIA certified CEU library. If you are unaware about this member benefit, please contact me. You should be using these to better connect
Bryan Stannard, ISFA Executive Director bryan@isfanow.org
It’s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts. Call ISFA today and find out how to make your world a better place. (412) 487-3207 www.ISFAnow.org Circle RS#08 on Reader Service Page or visit www.isfanow.org/info. 12 • Vol. 10 / Issue 1 • International Surface Fabricators Association
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Special Section
Calendar of Events
Xiamen Stone Fair 2017 March 6 – 9 Xiamen, Fujian, China +86 592-595-9691
MIA+BSI Industry Education Series May 11 Chicago, Ill. (440) 250-9222
Marmomacc 2017 Sept. 27 – 30 Verona, Italy 045 829 8111
ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone March 7 – 8 Virginia Beach, Va. (412) 487-3207 www.isfanow.org
ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 16 – 19 Virginia Beach, Va. (412) 487-3207 www.isfanow.org
MIA+BSI Industry Education Series Oct. 5 Tulsa, Okla. (440) 250-9222
MIA+BSI Industry Education Series Hosted by MSI March 9 Houston, Texas (440) 250-9222 Fishstone Precast Concrete & GFRC Training March 16 – 17 Crystal Lake, Ill. (815) 276-0299 ISFA CEO Roundtable Hosted by GECKO SSS March 28 – 30 San Antonio, Texas (412) 487-3207 info@isfanow.org www.isfanow.org 2017 MIA+BSI Convention April 1 – 4 Daytona Beach, Fla. (440) 250-9222 Coverings 2017 April 4 – 7, 2017 Orlando, Fla. (703) 539-5504 www.coverings.com CMA Regional Meeting April 10 Schaumburg, Ill. (866) 562- 2512 MIA+BSI Industry Education Series April 27 Memphis, Tenn. (440) 250-9222 CMA Regional Meeting May 3 – 4 Northern California (866) 562- 2512 East Coast Builders Conference May 4 – 5 Atlanta, Ga. (214) 566-8764
Interzum 2017 May 16 – 19, 2017 Cologne, Germany 49 221-821-2200 MIA+BSI Industry Education Series Hosted by MSI June 1 Jessup, Md. (440) 250-9222 ISFA CEO Roundtable Hosted by JCW Countertops June 6 – 8 Woburn, Mass. (412) 487-3207 info@isfanow.org www.isfanow.org MIA+BSI Industry Education Series June 22 Livermore, Calif. (440) 250-9222 Dwell on Design LA June 23-25 Los Angeles, Calif. (323) 930-7930
CMA Regional Meeting Oct.18 Lancaster, Pa. (866) 562- 2512 MIA+BSI Industry Education Series Hosted by MSI Nov. 2 Austell, Ga. (440) 250-9222 Concrete Décor Show Nov. 6 – 10 Palm Harbor, Fla. (877) 935-8906 Greenbuild Nov. 8 – 10 Boston, Mass. (972) 536-6363 ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 5 – 8 Virginia Beach, Va. (412) 487-3207 www.isfanow.org
AWFS July 19 – 22 Las Vegas, Nev. (800) 946-2937 MIA+BSI Industry Education Series Hosted by MSI July 20 Norwood, Mass. (440) 250-9222 MIA+BSI Industry Education Series Hosted by MSI Sept.14 Aurora, Colo. (440) 250-9222 ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 19 – 22 Virginia Beach, Va. (412) 487-3207 www.isfanow.org
14 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Submit your event for consideration in Calendar of Events by emailing Editor Kevin Cole at kevin@isfanow.org.
Circle RS#26 on the Reader Service Page or visit www.isfanow.org/info.
Circle RS#09 on the Reader Service Page or visit www.isfanow.org/info.
OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR
Education Connection ISFA has continued to see high levels of demand for its ISFA On-Site Training program in which an ISFA-certified trainer travels to the trainee’s location and trains a whole group of their employees in best-practice fabrication techniques. Currently the program is focused on training in solid surface fabrication, but it will be expanded into quartz/stone fabrication once an infrastructure for the training is in place.
Hands-on fabrication techniques are a big part of the ISFA ON-SITE training program.
Another Satisfied Customer Event Planning, Development and Execution Company Participates in ISFA On-Site Training Program to Much Success ISFA On-Site is customized to meet the needs of a specific business or organization. Basic fabrication instruction includes product orientation, safety, tooling, inspection, shop layout, templating, cutting, seaming, edge treatments, sink and bowl mounting, cutouts, backsplashes, thermoforming, finishing, basic repair, material support, overhangs, inlays and installation. More advanced instruction includes manufacturers’ specific fabrication/installation requirements. The benefits include: allowing staff to train in the actual environment where work will take place using their own tools; no loss of travel days and less expense for travel for one trainer than a whole group of students; and an on-site assessment of needs, just to name a few.
international provider of cutting-edge event and media technology, scenic design and room-inroom solutions. While the training was held for only nine of the employees that work in the Oregon location, altogether, the overall company employs more than 500 worldwide and handles more than more than 3,000 events, trade shows and exhibitions annually. Having worked
The training usually runs two to three days, depending on the needs of the trainees, and includes both classroom-type training and actual hands-on fabrication. When finished, participants get certificates showing they have completed a professional training program. The Latest Students The most recent participant in the program was a company called Satis&fy LLC at its Portland, Ore., facility. The company, which has 10 locations around the world, is a leading 18 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Hands-on fabrication techniques are a big part of the ISFA ON-SITE training program.
successfully with such prominent clients as Nike, Hurley, Michael Jordan, Oakley, Columbia Sportswear, Sorel and Swarovski has given the company a stellar reputation. It’s the company’s focus to turn creative ideas into tangible realities. “We strongly believe that ‘impossible’ is merely an opinion and not a fact. To achieve the impossible, you need to bring a lot to the table: a variety of media, interdisciplinary methods, and committed, creative people. We have it all under one roof,” said Danika Duren Goldstein, a project management team leader at Satis&fy. “Consistency is key, and our service model, the ‘one-stop solution,’ is our way of promising unprecedented quality and peace of mind to our clients. Our project managers, planners, multimedia specialists, set designers, architects, carpenters, industrial designers and logistics specialists all have one quality in common— they strive to conquer the impossible.” The company’s one-stop solution is an idea of packaging integrated technical consulting, planning and implementation for professional events that focuses on support along every step of the way. This offering encompasses classic technical services, such as lighting, audio and video support, and extends to scenic
OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR
More advanced classes may include assistance with CNC machinery, specific requirements of manufacturers and shop layout.
Learning to create inlays, such as with these intricate company logos with black on white, are par for the course.
and interior design, furniture, graphics, exhibit construction and custom builds.
The Result
“In its simplest form, Satis&fy’s focus is on executing premium events for clients that demand excellence,” explained Duren Goldstein. “From the early stages of planning to the event’s conclusion, our team delivers world-class service every step of the way, while seamlessly incorporating leading technology and unparalleled scenic design into every job. We link industry specialists from various disciplines, cutting-edge equipment and modern transport logistics to ensure your event is executed flawlessly—from start to finish.” She went on to describe how the company is made up of firm believers that when it comes to knowledge, more is better, and as such, that was why choosing to incorporate solid surface fabrication capabilities into the company’s repertoire of skills was a no-brainer. “By growing and adapting to incorporate cutting-edge fabrication into our workflow, we’re able to make good on the promise that drives our company: the “one-stop solution” service model,” she said. “Having solid surface fabricators on our team not only adds another dimension to the service we’re able to offer, it opens doors to work with clients that understand and value the quality and craftsmanship tied to the material. Simply put, the ability to now tackle solid surface tasks inhouse further sets us apart from the rest.”
In the end, Satis&fy was pleased with the results of the training, and ISFA was glad to have another member as part of its growing network. When asked how she felt about the training program, Duren Goldstein answered, “The level of professionalism and experience that came with the ISFA’s On-Site training program can’t be overstated. The confidence, helpfulness and comfort with the materials our instructor brought to the table spoke volumes about his dedication to the product and training course — not to mention his flexibility and sense of humor while braving a Portland snowstorm of historic levels. “Without a doubt, we would recommend ISFA’s solid surface training program to other companies looking to expand their capabilities,” she continued. “Keeping in line with our company’s dedication to sustainability and a greener future, we couldn’t be happier with the added benefit solid surface fabrication brings: high-quality creations that can stand the test of time.”
All participants are awarded certificates when the course is completed showing that they have had professional training. Here trainer Chris Pappenfort presents the certificate to Tim Taunton of Satis&fy.
Those interested in either on-site or TFT solid surface training can get more information by contacting Operations Manager Carol Wilhite at the main ISFA office by emailing carol@isfanow.org or calling (412) 487-3207. For more information about Satis&fy, visit www.satis-fy.com.
International Surface Fabricators Association • Vol. 10 / Issue 1 • 19
In the Industry CountertopResource.com Hires Industry Veteran Chad Thomas as Sales Director
Clio Holdings Acquires Top Master Clio Holdings, LLC of Birmingham, Mich.,
CountertopResource.com hired Chad Thomas, a well-known personality in the countertop/surfacing fabrication industry as sales director. The website is an information portal for professionals in the countertop industry and its subsidiaries. Thomas has more than 15 years of experience in the countertop and surfacing industry, having started at Integra Adhesives in 2001, in sales and product development. In 2010, he left Integra to found Gluewarehouse. com, an e-commerce start-up. In his new role, he will be assisting suppliers and manufacturers of countertop and surfacing-related products to develop their audience and marketing programs. Thomas will also handle sales related to CountertopResource.com’s companion website GreenSurfaceResource.com.
acquired Top Master, Inc. of Kansas City, Kan., expanding its footprint of regional countertop fabrication businesses to eight states. Top
Master, a portfolio company of CID Capital, Inc. of Indianapolis, Ind., is a designer, fabricator
and installer of custom countertop products,
including granite, quartz and solid surface, used in both residential and commercial applications. Founded in 1984, Top Master has operations in five locations primarily serving Kansas, Iowa, Missouri and Nebraska. It works through big box home improvement stores, kitchen and
bath dealers, homebuilders and commercial
contractors. Clio was founded in 2016 with a
vision to create an industry leading supplier and fabricator of countertops, providing the capital and operational expertise to implement best practices across the industry.
Coverings 2017 Offers Free Fabricator Educational Sessions
more than a $40 million investment, the Triton Stone Group will continue the tradition set
forth by Triton Stone Group of New Orleans by operating as a women-owned business
with the two Jensen sisters at the helm. Katie Jensen Peralta will serve as president and Rachel Jensen Jones as vice president.
SolidSurface.com Recognized as Top 300 E-Commerce Company SolidSurface.com was named by Internet Retailer and B2BeCommerceWorld.com as one of the top 300 B2B (business to business) e-commerce companies for the second consecutive year. The
A new 22,500-sq.-ft.distribution facility will be
company was ranked 39th in the Hardware/Home
Stone Group gained five new locations as a
Retailer magazine also recognized SolidSurface.
Little Rock, Ark.; Knoxville, Tenn.; Huntsville,
for the past four years. B2B E-Commerce
to Industry Standards, Guidelines and Best
it owns and operates nine U.S. locations
category are expected to grow by 28 percent,
Tile Installations; Silica Exposure and Employee
and Baton Rouge, La.; San Antonio and
year) mainly because of the continued strength of
A Historical Perspective; State of the Industry
Richmond, Va.; Raleigh, N.C. and Charleston,
30.8 percent in 2016. Its customer base is now
built on Port of New Orleans property. Triton
Improvement Industry. Additionally, Internet
result of this acquisition — Southaven, Miss.;
com as a Top 1000 general e-commerce website
stone professionals, including: Critical Changes
Ala.; and Birmingham, Ala. Additionally,
companies in the Hardware/Home Improvement
Practices; Crossing the Bridge to Natural Stone
across the Southeast including New Orleans
to more than $13 billion (up from $10 billion last
Safety in the Stone Industry; Stone Trends:
Austin, Texas; Mobile, Ala.; Portsmouth and
the housing market. SolidSurface.com itself grew
— Impact of the Natural Stone Promotional
S.C. It employs 218.
roughly two-thirds commercial and B2B sales.
This year’s Coverings event takes place April 4 to 7 in Orlando. As part of the show, there
will be a variety of free technical and practical education sessions created specifically for
Campaign; Managing a Family Business;
Perspectives in Benchmarking; Attracting
More Designers to Your Showroom; Natural Stone Supplier-to-Buyer Manual: Creating International Standards for Importing and
Exporting; Women in Stone Speed Mentoring & Leadership Workshop; Fabricator Appreciation Day Tour: New and Innovative Products from
the Marketplace (Pre-registration required); and Fabricator Appreciation Day Luncheon: Build a KickA$$ Culture and Watch Your Profits Soar (pre-registration required).
Triton Stone of New Orleans Acquires Triton Stone Group Brand Triton Stone Group of New Orleans announced the acquisition of Triton Stone Group Brand. It will now be referred to as Triton Stone Group and its headquarters will relocate to New
Orleans from Southaven, Miss. Following 20 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Cosentino Group Gathers Top North American Customers Cosentino Group held its annual “Cosentino 100” convention in Puerto Vallarta, Mexico, for its leading North American partners and customers. This year’s event was the biggest so far, drawing 340 attendees representing 126 U.S. and Canadian fabricators and Cosentino customers, various professional associations, and 14 machinery and tool suppliers. The conference presented the company’s main strategies, new products and new advertising campaign, “Tops on Top,” endorsed by supermodel Cindy Crawford. Francisco Martinez-Cosentino, the company’s president, thanked attendees for contributing to the company’s year-over-year growth and emphasized that “we are committed to differentiation as a competitive strategy.”
NKBA Announces 2017 Chairman and Board of Directors The National Kitchen & Bath Association (NKBA) announced its 2017 Board of Directors. They will work with CEO Bill Darcy to guide the
association. They are led by NKBA Chairman
Lorenzo Marquez, vice president of marketing at Cosentino USA, and include Chris Terrill, CEO
of HomeAdvisor; Mark Kovich, vice president of sales and marketing for Waypoint; Neil Bailey,
Wall Street analyst conference call. According to
Interim CEO Yonathan Melamed, the partnership will center on a new product called “Transform
by Caesarstone.” The product is a 1.3cm quartz surface designed to overlay other countertop materials as lower cost retrofits. The material
president of business development for Ferguson.
now, but will eventually move to SCIGRIP.
Houzer Awards RJS Associates as 2016 Rep of the Year
significantly to the company’s sales until 2018.
SCIGRIP, a manufacturer of specialty
Young Huh, LLC; and Steve Petock, senior vice
outlets. Manufacturing will remain in Indiana for
don’t expect the new product to contribute
Steve Joseph, chief product officer for Side
Patricia Davis Brown, LLC; Young Huh, owner of
the current Glue Boss and SCIGRIP distribution
partnership with IKEA, and company officials
SCIGRIP Announces Acquisition of Glue Boss
Chef; Patricia Davis Brown, CKBD, owner of
remain, with products available for order through
will reportedly not be offered via the company’s
president of Smallbone of Devizes; Emilee
Chappell, director of marketing for TOTO USA;
and acrylic surfaces. The Glue Boss name will
In appreciation of outstanding sales achievement,
methacrylate adhesives, has acquired Glue
performance
Boss Incorporated. Glue Boss will join Integra
Adhesives and Glue Warehouse, which have both
and growth,
been bought out in recent years. Headquartered
Houzer recognized Robert Sapienza and RJS
name in the manufacture and supply of surfacing
Sapienza’s skills, work ethic and professional
StoneBond brands that can be used to bond
sales since taking on representation of Houzer
Caesarstone to Partner with Lowe’s
in Elkhart, Ind., Glue Boss is an established
Associates as 2016 Houzer Rep of the Year.
The addition of Lowe’s, the North American Big
adhesives with its SeamPro, SeamBoss and
virtues are responsible for a twofold increase in
quartz, granite, marble, sintered stone, porcelain
in Illinois and Indiana.
Box chain, as a new sales channel for publicly
traded Caesarstone was recently announced at a
Circle RS#10 on Reader Service Page or visit www.isfanow.org/info. ISFA Members since 2004 International Surface Fabricators Association • Vol. 10 / Issue 1 • 21
In the Industry NAHB Names Michael Menn 2016 Remodeler of the Year
NBMDA Announces 2017 Board of Directors
The National Association of Home Builders
The North American Building Material
Distribution Association (NBMDA) announced
(NAHB) honored Michael Menn, CAPS,
the organization’s 2017 Board of Directors.
CGP, CGR, a remodeler and architect from Northbrook, Ill., with its highest annual remodeling achievement award, the 2016 NAHB Remodeler of the Year. The award recognizes superior business management, exemplary NAHB involvement at
Groves Releases 2017 Stone Handling Catalog
OHARCO, Omaha, Neb. Distributor Directors
are: Jamie Barnes of McKillican International,
Edmonton, Alberta; Don Lorey of E.B. Bradley, Los Angeles; Jon Minnaert of Aetna Plywood,
and a variety of fabrication tables and storage/ material handling products for granite, quartz and other slab and countertop related materials. It can be downloaded at Groves’ website or mailed upon request.
Jeffersontown, Ky.
The 2017 Vitória Stone Fair, the largest stone
Falls, S.D.; Vice President Missy O’Daniel of
and Immediate Past President Bill Sauter of
Systems. The catalog features new products
Texas; and David Noe of Rev-A-Shelf,
Michael Donnelly of Metro Hardwoods, Sioux
Supply, Pinellas Park, Fla.; President-Elect
Moriarty of Atlantic Plywood, Woburn, Mass.;
Stone Storage, Fabrication and Transportation
Mike Purtell of M.L. Campbell, The Woodlands,
Vitoria Stone Fair Canceled at the Last Minute
remodeling industry.
Groves Incorporated released the new 2017
of Arauco North America, Markham, Ontario;
They are President Ray Prozzillo of A&M
Web-Don, Charlotte, N.C.; Treasurer Wayne
all levels and outstanding contributions to the
of Majure Data, Milton, Ga.; Kevin Shotbolt
Rockford, Ill.; Steve Petersen of Lumbermens, Grand Rapids, Mich.; and Bill Stokke of
Holdahl Co., Plymouth, Minn. Manufacturer/
Service Provider Directors are: Tim Atkinson
of Wilsonart, Temple, Texas; Matthias Bulla of
Grass America, Kernersville, N.C.; Jim Houser
industry event in South America, was canceled on Feb. 10 in the face of local unrest and
concern for exhibitor/visitor safety. The show was cancelled just four days prior to its
opening, which was scheduled for Feb. 14,
after police patrols stopped and more than 130 were killed in fights on the street. The annual expo will not be rescheduled this year. An
announcement on the event organizer’s website stated, “This decision was made considering
the multiple requests sent by the exhibitors and visitors … with the purpose of preserving the
safety and integrity of our customers, exhibitors and visitors.”
Circle RS#11 on the Reader Service Page or visit www.isfanow.org/info. 22 • Vol. 10 / Issue 1 • International Surface Fabricators Association
TigerStop Hires Rakesh Sridharan as New CEO
with its project ENIGMA in Barcelona, Spain. ENIGMA is a high-end restaurant with a complex design that included kitchen islands with organic
TigerStop LLC hired Rakesh Sridharan,
geometric shapes, sloped vertical paneling and
formerly of the Leatherman Tool Group, as the The company’s founder, Spencer Dick, said that
Neolith by TheSize Announces Fabricator of the Year
2016 was TigerStop’s strongest year in its 21-
Neolith, a compact sintered surface supplied
company’s new CEO of worldwide operations.
year history and that Rakesh can help guide and continue the growth. Dick will focus his efforts on new product innovation.
by TheSize, announced the Top Fabricator of
doors, drawers and appliance spaces. Fabrication involved tiling the kitchens and installing the countertops, stove hoods and furniture for the kitchen and the bathrooms. A custom pattern was developed for the project. The greatest technical
the Year winner from its design contest. Jaime
difficulties included islands that were not at
Rodón Martínez, J.J.RODON S.A, took the honor
straight angles, but rather rounded and conical.
Circle RS#12 on Reader Service Page or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 10 / Issue 1 • 23
New colors and materials spotlight Aristech Aristech Surfaces is introducing 12 all-new
architectural and design materials
under the Studio Collection™ by
AG&M MetroQuartz
Avonite Surfaces brand. The collection features
Architectural Granite & Marble (AG&M) launched four new colors in its MetroQuartz line with whites, grays and veined marble styles: Absolute White, Calacatta Lucca, Bardiglio Vecchi and Latinum. The new colors provide soft hues in line with the current trend demand for a true marble look.
translucency and terrazzo-inspired looks that bring
Circle RS#50 on page 57 or visit www.isfanow.org/info.
designs with movement and texture, ultra-
a unique aesthetic for interior design. According
to the company, these newly formulated polymer materials combine a striking design look with
a formable, repairable and seamable surface.
Applications include room dividers and partitions, store fixtures, column wraps, illumination,
countertops and accent pieces where lighting and aesthetics are key elements of design. Twelve
new colors are categorized into three collections.
The Elements Series includes the new translucent
veined colors Tempest, Ocean Breeze, Jet Stream, and Rose Quartz; the Mosaics Series includes
Terrazzo and Crushed Garnet; and the Frosted
Glass Series includes Citron, Harbor Fog, Catalina, Pewter, Grenadine and Pure Aqua. Custom
colors are also available through the company’s
Akrilika
Chromatix™ program.
Circle RS#53 on page 57 or visit www.isfanow.org/info.
Akrilika launched a unique line of custom-made solid surface sinks with stainless steel bottoms that combine aesthetics and durability. The launch is parallel to its launch of four models of 18-gauge handmade stainless sinks. Circle RS#51 on page 57 or visit www.isfanow.org/info.
Arborite Arborite has a line of high pressure laminate with designs inspired by nature, including recent additions such as Modern Cherry, Elm and Safari. Each design has GREENGUARD certification. Circle RS#52 on page 57 or visit www.isfanow.org/info.
24 • Vol. 10 / Issue 1 • International Surface Fabricators Association
panel created in three dimensions through a proprietary process. The thermoformed process creates deeply textured patterns that offer more than 45 different finishes that mimic wood grain, patinas and metals. All new finishes are available in both 4- by 4-ft. and 4- by 10-ft. sizes. Circle RS#54 on page 57 or visit www.isfanow.org/info.
Caesarstone The new Transform by Caesarstone is a custom 13mm quartz overlay that’s applied over existing countertops, giving an update without the time, tear-out and cost of a full kitchen remodel. Customers provide basic measurements and a date and time for fabricator consultation. Fabricators measure the spaces and provide a project estimate. Transform is installed in a matter of hours. The material is intended to overlay any countertop; however, uneven surfaces and over-mount sinks may require additional kitchen installation or fabrication service. Initially offered in 12 colors and five edge profiles it will reportedly be offered through a new partnership with Lowe’s home improvement stores and will not be offered at IKEA. Also launched were two new colors of standard Caesarstone quartz surfacing: White Attica, a combination of black and white shades with a touch of delicate gray; and Georgian Bluffs, a shade of gray with gentle veining. Circle RS#55 on page 57 or visit www.isfanow.org/info.
ATI Decorative Laminates ATI Decorative Laminates introduced four new MirroFlex™ finishes:
Vintage Metal, Bronze Strata,
Steel Strata and Diamond
Brushed were made available
for MirroFlex Structures as well
as flat sheets. MirroFlex is a
decorative thermoplastic
Domain Industries The Majestic Collection is the latest addition to Domain Industries offering of Affinity Surfaces solid surface products. Made of 100
percent acrylic, it has the look of natural stone. The collection has nine solid surface colors available in full and half sheets. Majestic includes colors with random veined patterns, marbling effects and translucent chips. Every color in the collection is different from sheet to sheet, varying slightly in color tones and pattern disbursement. The product has a 10-year limited warranty, can be fabricated virtually seamless, is stain- and scratchresistant, is renewable, easy to clean and maintain, is nonporous, which inhibits bacterial growth, and is food safe and SGS certified. Circle RS#56 on page 57 or visit www.isfanow.org/info.
Eco Crush Eco Crush, LLC manufactures and fabricates sustainable engineered stone. The slabs are both durable and attractive while containing high levels post-consumer recycled content. The company’s proprietary manufacturing process and unique aggregate blend creates a natural-looking slab that can be used for countertops in the kitchen or bathroom. Slabs of Crush are 2cm, measure 60 by 108 in. and contain at least 88 percent post-consumer recycled content, including concrete, window glass and rock, held together by a unique bio resin. The variety of materials in it make it slightly porous, like natural stone, so a wipe-on granite sealer is recommended. It’s available in 20 patterns in three collections. The Original Collection includes Arctic, Canyon, Dune, High Desert, Portland Grey, Sage, Snow Leopard, and Twilight. The AG Collection uses only recycled glass in a resin binder, giving it a smoother look, and it includes five colors: Glacier, Graphite, Mist, Old Mill and Winter. The Timeless Collection is primarily finer crushed broken glass, giving it a sandy appearance. This collection comes in Blizzard, Coal, Fallen Timber, London Fog, Mink, Nimbus and Pismo Dunes. Circle RS#57 on page 57 or visit www.isfanow.org/info.
Ege Seramik Ege Seramik has brought its unique “Long Island” collection of glazed porcelain tile to North America. It emulates the look of natural wood while offering the durability and easy maintenance of tile. Available in four colors (White, Beige, Grey and Brown), this 6- by 36-in. plank tile is suitable for both indoor and outdoor residential and commercial applications. The tiles won’t fade and repel liquid, eliminating problems with staining, mold and warping. Circle RS#58 on page 57 or visit www.isfanow.org/info.
Federal Brace Federal Brace added Stainless Steel Countertops to its catalog of designer supports and shelves. Customers can order their own custom countertops by contacting the company with their specific installation needs and sizing information, and will quickly receive an accurate quote and expert assistance. A solid island countertop is available online to purchase in a standard 50 by 26 by 1.5 in. According to the company, the countertops are antimicrobial, stain-resistant, heat-proof and easy to clean. The countertops are made in America. Circle RS#59 on page 57 or visit www.isfanow.org/info.
Formica Formica Corporation introduced several new products such as Formica® Writable Surfaces, offering durable chalkboard and markerboard surfacing in six designs. After writing on them, they can be wiped clean. They are suitable for both horizontal and vertical applications. Also new are four 180fx® large-scale laminate stone
designs: Fantasy Marble, a stream of pewter, sand and earth tones; Azul Aran, variations of blue-gray veins on white; Blue Flower Granite and Silver Flower Granite, swirling patterns of quartz crystals with earth-toned lines. Additionally there are seven new colors in the Residential collection: White Bardiglio, a neutral gray with white highlights; Silver Shalestone, a blended breccia design in varying grays; Geriba Gray, a charcoal with mid-tone gray crystalline; Star Dune, latte tones with tiny particles of browns and grays; White Marble Herringbone, a look of Carrara marble combined with herringbone pattern; Silver Oak Herringbone, gray paired with an oak wood look; and Planked Urban Oak, a weathered wood design. The company introduced a new laminate texture called Infiniti, which is a smooth matte finish with a low gloss and resistant to fingerprints while remaining post-formable. Twenty colors are available with the new finish.
Circle RS#60 on page 57 or visit www.isfanow.org/info.
Hanex Solid Surface Hanwha Surfaces introduced the Stratum Collection by Hanex Solid Surfaces, the company’s solid surfaces division. The collection’s six new colors fuse versatility with International Surface Fabricators Association • Vol. 10 / Issue 1 • 25
beauty, inspired by diverse conversations with architects and designers to create innovative commercial and residential acrylic surfacing. Styles include soft veining and movement that adds a sophisticated element to interior spaces. Six colors and patterns in the collection are: Clara, a serene white color; Marelinho, with soft touches of realistic veining twisting through a warm sand color; Nublado, with a drifting wavy pattern and light gray palette; Adosia, a silky gray base with soft, rippling notes; Moreno, featuring earth tones and flowing strata; and Grenicio, with gray coloring and wispy veining. The surfaces are stain-resistant and nonporous, making them suitable for commercial applications.
– all while absorbing sound. EchoPanel, made from recycled water bottles and PET, introduces sound absorption and style into nearly any space and is available in panels, partitions, systems and tiles.
Circle RS#61 on page 57 or visit www.isfanow.org/info.
KRION™ Porcelanosa Solid Surface collection has been expanded with five new designs that incorporate flecks that emulate precious metals like gold or copper. Various-sized flecks are integrated in the material in the style of the metal particles found in rocks. The new colors are: White Copper, with a white background speckled with pale-colored and copper-like flecks; Sand Copper, with a sand-colored background dotted with white, gray, black and copper-like flecks; Dark Copper, with a taupecolored background speckled with copperlooking and taupe-like flecks; Grey Gold, with a bluish-gray background dotted with golden, black, white and transparent flecks; and Black Gold, with a black background dotted with golden and transparent flecks of varying sizes.
InteriorArts InteriorArts has added six new colors to its line of Cracked Cement high pressure laminate. The Cement finish patterns are part of the InteriorArts collection of more than 90 colors/ patterns. They are all GREENGUARD certified for low VOCs and available in 4- by 8-ft. sheets suitable for vertical use in interior spaces.
will maintain its color over time and offers a total of 29 surfaces. See our ad on Page 52 Circle RS#65 on page 57 or visit www.isfanow.org/info.
Lapitec
Circle RS#63 on page 57 or visit www.isfanow.org/info.
KRION
See our ad on Page 27 Circle RS#64 on page 57 or visit www.isfanow.org/info.
Lapitec® launched Urban, a new collection of full-body sintered stone slabs with new finish inspired by four cities: Brooklyn, London, Rome and Casablanca, each with its distinctive architectural style. Available in three thickness — 12mm, 20mm and 30mm — the new collection aims to become the go-to product for large size surfaces such as building façades and walls. Brooklyn is an interpretation of colors and shades of iron alloys. London is the most metropolitan color: ash gray with hues that draw inspiration from the classic shades of London smog. Rome is a suffused, warm color. Casablanca is a pale and pure ivory finish.The new Urban finish retains the technical properties of sintered stone. The large-sized slabs are of calibrated thickness and share identical colors from one lot to the next. Lapitec is also scratch-proof, nonslip, and resistant to low temperatures, salt spray atmospheres and UV radiation. According to the company, Bio-Care technology gives the material photocatalytic properties capable of maximizing the building’s performance in terms of environmental impact. Circle RS#66 on page 57 or visit www.isfanow.org/info.
Circle RS#62 on page 57 or visit www.isfanow.org/info.
Kirei The new EchoPanel acoustic color line from Kirei brings designers and architects the capability to design beyond the norm. The new palette, featuring colors like Lime Splice and Sage, offers a wide range of design capabilities 26 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Laminam
LG Viatera
Designed especially for the world of large, high-end kitchens, Laminam introduced the CAVA Series of 1,620 by 3,240 by 12-mm-thick porcelain slabs. The product is hygienic, easy to clean, resistant to mold and fungi, fire- and heat-resistant, resistant to wear and scratches, as well as cleaning products and detergents. It is suitable for both interior and exterior projects,
LG Hausys introduced four new styles of its Viatera quartz surfacing product in its Musica Collection with a combination of large movement and marble-like patterns and shades of earth and rock. The new colors are: Lento, a smoky gray with hints of beige tones; Clarino, a polished white background with gold veins; Quartet, a spectrum of subtle shades of gray;
and Waltz, a beige background accented with brown and white marbling.
material for commercial applications where aesthetic design is the primary consideration
Circle RS#67 on page 57 or visit www.isfanow.org/info.
Circle RS#69 on page 57 or visit www.isfanow.org/info.
Maqstone
Lotte Advanced Materials
Livingstone Livingstone, a US Surface Warehouse company, introduced eight new colors to its “Smart Palette,” a large selection of the popular and specified solid surface colors. From rich veining to contemporary styling, Livingstone has products designed to be popular and competitively priced. According to the company, its philosophy is one of being easy to do business with for both fabricators and specifiers. Circle RS#68 on page 57 or visit www.isfanow.org/info.
STARON® acrylic solid surfaces offered by Lotte Advanced Materials are designed to be an optimum material for a spectrum of interior applications, particularly where a hygienic and repairable surface is the requisite. Lotte Advanced Materials also launched the Radianz Quartz Marble Collection featuring free-form, directional veined-patterns in popular hues and colors, such as Ashford Fog; Denali Cloud; Impala Black; Kiani Cream; and Lucern Lake. Radianz Quartz Surfaces offers a premium
Maqstone offers Pegasus, a classic and elegant marble with a white background and smooth movements. During the production process of this special stone, an epoxy resin is applied to the surface to assure a healthy slab without any pits or fissures. This process doesn’t adversely affect the durability or beauty of the material. All of the slabs are book-matched, allowing a consistent flow pattern. Pegasus is a very hard marble and can have a variety of finshes, including polished,
Circle RS#13 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013 International Surface Fabricators Association • Vol. 10 / Issue 1 • 27
honed, antique or satin. Any use of this material will provide a modern look. See our ad on Pages 16-17 Circle RS#70 on page 57 or visit www.isfanow.org/info.
Neolith by TheSize
MEGANITE In celebration of MEGANITE’s 40th anniversary in building material and solid surface and the support received by fabricators, ISFA, distribution partners and customers, it launched the MOVEMENT Series, which is designed to embody the company’s vision that ideas, patterns and colors should evolve and be fresh. The introduction features three colors: Mt. Jade, a white-on-white décor with a feather-like pattern; Mt. Vancouver, a gray-on-black décor with angular and pristine marble lines; and Mt. Titlis, a white-on-white décor with intertwining veins throughout. Circle RS#71 on page 57 or visit www.isfanow.org/info.
TheSize, manufacturer of sintered compact surface brand Neolith, has several new product launches including pattern designs, thicknesses, formats and finishes. The new color patterns are Blanco Carrara, inspired by Carrara marbles from Italy, in two versions – one subtle and one with more prominent veining; Nero Marquina, inspired by Spanish marble with white veining on a black backdrop; Taj Mahal, with a look of Indian Quartzite; Zaha Stone, modeled after Iranian Gray Stone, with white veins in contradicting directions; Concrete Taupe, with micro flakes for a slight sparkle and Aspen Grey, a full-body matte with scattered micro elements. Finishes are Antique, a matte with visuals of a worn texture, and NanoTech Polished, a high gloss. TheSize will also now manufacture a 2cm thickness in Basalt Black Satin, Arctic White Silk, Cement Satin, Beton Silk and Pierre Bleue Silk. It’s 3mm slabs are now available in Calacatta, Estatuario, Pulpis, Strata Argentum, Calacatta Gold, Pierre Bleue, Beton and Iron Frost. Circle RS#73 on page 57 or visit www.isfanow.org/info.
realistic marble look. It offers bright whites and a grainless surface that reflect light and shine. The material is nonporous, making it stain-resistant, easy to clean and hygienic for food preparation. It is also etch-, scratch- and heat-resistant. Slabs are jumbo sized at 3cm thick and 126 by 63 in. The material comes in seven marble-like colors/patterns: Calacatta Dinergy, Epitome, Etched, Lincoln, Phidias, Paragon, Sfumato and Venatino. It comes with a 15-year warranty. Circle RS#74 on page 57 or visit www.isfanow.org/info.
QuartzStone by IceStone QuartzStone™ by IceStone® is a new commercial grade surface that is suitable for residential or heavy use applications. It is nonporous, resistant to flexing, abrasion and acids, and requires minimal maintenance. The content includes 94 percent crushed waste stone left over in quarries or from natural stone beds. Slabs are manufactured using the state-of-the-art Breton™ system used to manufacture most high-end engineered stone products. It comes in six colors: Alabaster, Snowfall, Cloud, Greyhound, 10pm and Midnight. Circle RS#75 on page 57 or visit www.isfanow.org/info.
MSI’s Q The Q™ brand of quartz surfacing by MSI introduced several new white marble designs. The new collection has 12 styles from barely visible veining with subtle tones to dynamic striations with lots of movement. Statuary Classique and Calacatta Verona are among the newest white marble look-alikes to join the Q lineup. The product is scratch-, heat- and stain-resistant, and is backed by a lifetime residential warranty. Q now offers more than 55 low-maintenance colors. See our ad on Page 3 Circle RS#72 on page 57 or visit www.isfanow.org/info. 28 • Vol. 10 / Issue 1 • International Surface Fabricators Association
OHM International OHM International introduced Aurea Stone, which it calls a second-generation quartz surfacing. The company bills it as Quartz 2.0 because of its realistic match to natural marble. It has sharp, clean, tight lines of movement and a translucent quality that allows for depth in subtle undertones of color that enhance its
SapienStone SapienStone, a DTeco company, is a porcelain slab product available in 14 full-body colors with veins throughout. Available in 1.2cm and 2cm thicknesses, it is resistant to heat, scratches, acidic etching, stains and UV light, which makes it suitable for both indoor and outdoor applications. Circle RS#76 on page 57 or visit www.isfanow.org/info.
Silestone by Cosentino Building on Silestone®’s success of White Zeus Extreme, one of the brands best-selling colors, Iconic White takes white quartz to the next level with its vibrant and luminous appearance. White, often an integral and essential part of the design palette, embraces a clean, uncluttered aesthetic. Iconic White is designed to provide an even purer white and is suitable for residential and commercial applications. A dramatic contrast to the vibrancy of white, Iconic Black builds on Silestone’s black offering, with a brilliant luster and high durability, perfect for kitchen countertops, vanities, bar tops, wall cladding and more. Iconic Black is an intense black that exudes distinction in any application. Additionally, Iconic White and Iconic Black are the first colors created with Silestone N-Boost, an advanced technology made to further improve technical and aesthetic properties, allowing for intense color and an improved glossy finish. In addition, the technology makes cleaning easier, thanks to its water-repellent properties. See our ad on Page 59 Circle RS#77 on page 57 or visit www.isfanow.org/info.
Spectrum Quartz Cool gray tones are blended with warm whites to produce “Balance,” one of Spectrum’s more universal aesthetics out of 50 colors and textures. Authentically variegated, Spectrum Quartz offers more than 50 aesthetics to choose from. It’s suitable for residential and commercial spaces. The company has multiple process patents that allow it to create its palette of colors. Focusing on large-scale movement, the company recreates the looks of natural marble, granite and exotics, like quartzite and onyx. Circle RS#78 on page 57 or visit www.isfanow.org/info.
Vadara Quartz Surfaces Vadara Quartz Surfaces offers four additions to its Veined Collection that are designed to replicate the style of natural stone while offering the qualities of a quartz surface. The Veined Collection is manufactured using advanced technology to create natural looking veining and color. Every Vadara slab is manufactured to exacting standards for aesthetics, quality, durability, innovation and value. Circle RS#79 on page 57 or visit www.isfanow.org/info.
Vicostone Vicostone quartz surfacing added a new Vein Cut Series available from all of the company’s United States warehouses. Inspired by the elegance of natural stone with a vein cut that visually resembles wood grain, these new colors offer unique variation with the resiliency of engineered quartz. Circle RS#80 on page 57 or visit www.isfanow.org/info.
look in a wide range of applications from countertops and walls to large-scale fireplace surrounds. Porcelain requires zero maintenance and is durable. It is currently available in three colors/patterns: Calacata Gold, Calacata Classic and Statuary. All come with polished finish and are available in slabs that are 126 in. long by 63 in. wide by ½ in. thick. They are suitable for residential and commercial applications in both vertical and horizontal, as well as indoor or outdoor projects. Circle RS#81 on page 57 or visit www.isfanow.org/info.
Wilsonart Wilsonart has a new Ultra Matte laminate finish, as well as eight additions to its quartz surfacing line, eight additions to its solid surface line and 24 new patterns of laminate. The new Ultra Matte Finish provides a low-sheen option for stone looks that is available in six of the new Wilsonart laminate designs. The 24 new laminate patterns are inspired by sticks and stones, with 20 stone designs, like Cote d’Azur and Marmo Bianco, feature veining, fracturing and four woodgrain patterns, like Antique Bourbon Pine and Planked Texas Walnut. The eight new quartz patterns range in design from extra-large veining to smoother styles in medium to fine/ small particulates. They maintain a neutral palette of white, gray and black. The eight solid surface designs are dominated by Carrara marble looks, with linear movement and translucency in shades of white and gray such as the White Sands translucent pattern pictured here. Circle RS#82 on page 57 or visit www.isfanow.org/info.
Walker Zanger Porcelain Slabs Thinner than traditional stone slabs, Walker Zanger’s new Porcelain Slabs allow for a marble International Surface Fabricators Association • Vol. 10 / Issue 1 • 29
Industry Outlook
A forecast for the countertops industry for 2017 and beyond By Kevin Cole, Editor Forecasting is never a simple task. Our economy to align. The general economy is subject to
However the Fed is more optimistic, projecting
U.S. Housing Starts Historical Data
has many complex pieces that are difficult
the unemployment rate to drop to 4.5 percent in
change based on a variety of factors, and some
Year
Total
Singlefamily
Multifamily
factors while others will falter. However, in any
2006
1,801,000
1,465,000
336,000
2007
1,355,000
1,046,000
309,000
2008
905,000
622,000
283,000
2009
554,000
445,000
109,000
2010
587,000
471,000
116,000
2011
608,800
430,600
178,200
2012
780,600
535,300
245,300
2013
924,900
617,600
307,300
2014
1,003,300
647,900
355,400
2015
1,111,200
714,600
397,300
2016
1,174,300
781,600
392,600
markets will hold up through change in these
industry there are indicators that can help make an educated guess as to what the future holds.
Examining those indicators most closely related to the countertop industry should help make an
estimation of how it will fair in 2017 and beyond. Anecdotally, the industry has been doing quite well. However, to get a true estimation a study of the available data must be performed and
the opinions of the experts must be factored in beginning with the general economy and
factoring down through related markets to the
most specific information. Of course, conditions are subject to local and regional factors that are
Source: U.S. Census Bureau
difficult to take into account when looking at
Figure 1
the broad view, so there will obviously be some variance. And, the unique political atmosphere
could also come into play in unpredictable ways. Those incalculable factors aside, the predictors
that follow should allow for an estimation of what is to come.
The experts believe GDP will continue to grow in 2017, with the CBO predicting an average rate of about 2.1 percent, but falling back to 1.9 percent in 2018. Likewise, the latest economic projections of the Federal Reserve Board have 2017 GDP pegged at a growth rate
The General Economy
of 2.1 percent and dropping to 1.9 percent in
Looking at 2016, the general economy
continued in the correct direction. According to
Congressional Budget Office statistics released
in late January, the average increase in real GDP
2018. The Conference Board, a global, business membership and research association, has 2017 GPD averaging at 2.3 percent.
in 2016 was about 1.6 percent, with it ending in
Unemployment ended at 4.8 percent in 2016,
2017 and staying there through 2019. In the latest Construction Outlook by FMI, a construction industry consulting company, CEO Chris Daum said, “The election was a big point of uncertainty and contention. With that behind us, many of our clients are cautiously optimistic—if not even bullish—on the U.S. engineering and construction industry going into 2017. Favorable general economic conditions, a high level of consumer confidence and the potential for tax reform and increased federal spending all promise to keep the industry on track for yet another positive year. Of course, with this optimism comes a dose of pragmatism, including uncertainty about what these new policies and regulations will look like and whether Congress will have the ability (or the will) to enact legislation that’s favorable to the E&C industry.” Housing The decorative surfacing industry is closely tied to the housing market, and it showed strong overall growth once again in 2016, but when scrutinized, all of the growth was in single-family homes. While still well below peak levels in 2006 during the housing bubble, in 2016 housing starts grew overall by almost 6 percent. However, multifamily units, which have seen steady growth since 2009, actually fell by about 1.2 percent in
2016 (see Figure 1). That said, they are still well
Q4 at 1.9 percent. This is down from 2015, which
below the “full employment” marker of 5 percent.
averaged at about 2 percent. The first quarter, as
According to Trading Economics, a research
above 2006 levels. Single-family home starts,
is typical because of winter, was only 0.8 percent,
firm with 10 years of global economics research
though, grew by more than 9 percent in 2016.
rising to 1.4 percent in Q2 and hitting a high at
experience, the drops in the unemployment rate
And once again, by far, the strongest residential
3.5 percent in Q3. However, it fell back to just 1.9 percent in Q4.
(last year from 5 to 4.8 percent) will level off in 2017 and remain at the same 4.8 percent rate.
building trends are in the South, with the second highest growth rate being in the West.
Nonresidential Building Construction (in millions of U.S. $) Type
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Lodging
35,806
25,499
11,635
9,129
10,836
13,585
16,839
21,728
25,912
28,214
29,124
Office
68,563
51,908
37,850
36,011
37,800
41,344
44,491
55,188
66,700
72,329
74,636
Commercial
86,212
54,069
40,100
42,816
47,335
50,992
57,877
66,924
72,386
76,974
79,307
Healthcare
46,902
44,845
39,344
40,204
42,544
41,484
41,038
40,734
41,365
43,014
44,955
Educational
104,890
103,202
88,405
84,985
84,672
77,996
78,464
83,517
88,276
94,317
99,609
Source: FMI Construction Outlook — Q4 2016 - 2018 based on forecasted information Figure 2 30 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Looking at the Wall Street Journal’s economist survey, which takes into account the opinions
Annual Average Rate of Revnue Growth in the Home Improvement Market 2014
2015
2016
2017
Architects
9.5%
10.1%
6.7%
6.9%
Interior Designers
12.7%
8.6%
8.0%
11.3%
GCs/Remodelers/Builders
11.5%
10.2%
9.1%
10.3%
Design-Build
12.2%
10.1%
8.3%
10.5%
10.3%
9.1%
9.5%
10.9%
of more than 60 economists, the numbers jibe, with the prediction of new home starts at 1.26
million in 2017. Figures presented by the National
Association of Realtors (NAR) are more pessimistic, predicting only a 2 percent increase in housing
starts in 2017, with a more robust increase in 2018 of 4 percent.
Specialty - Building & Renovation
Nonresidential Construction
Source: 2017 Houzz State of the Industry Report — 2017 are predicted numbers Figure 3
When it comes to nonresidential construction,
the outlook also seems positive, although slower than the growth in 2016. FMI predicted in its
Construction Outlook Report that the five major
nonresidential construction segments historically tied to surfacing (lodging, office, commercial,
healthcare and educational) will all see increases in 2016 (see Figure 2). FMI expects to see the
largest increase, at 9 percent, in the lodging sector, followed by the office, education and commercial sectors, at 8 percent, 7 percent and 6 percent
respectively. Bringing up the rear will be healthcare building with a predicted increase of 3.8 percent. Points of insight in the FMI report include: ■■ Four out of the five categories (all but healthcare) have grown for five straight years.
■■ In lodging, growth takes a major drop from 19 to just 9 percent, with green building more common in remodels.
■■ Office construction will drop from a growth rate of 21 percent to just 8 percent in 2017, credited
to more shared workspace and working from home via the “cloud.”
Figure 4
■■ With commercial, Internet sales will continue
to negatively affect growth, pulling it from 8 to 6 percent in 2017 and dropping to a predicted 3 percent by 2020.
■■ While growth is predicted in the healthcare
sector, changes in the government healthcare
policy will keep growth sluggish, largely relegating work to renovation/additions and outpatient care for the near future.
■■ Greater attention in education will be put on green building technologies. However,
significantly less funding combined with an
increased enrollment in primary education by 2.5 million over the next four years will mean more renovations/additions instead of new schools. The Consensus Construction Forecast from
the American Institute of Architects (AIA), an
from mid-year 2016,” stated the AIA report.
household incomes beginning to rise for the first
“Commercial construction activity is expected to
time in years, homeowners potentially will have
increase in excess of 8 percent this year, which
more money to spend on fixing up their homes.”
is slightly above the projection from mid-2016.
Industrial construction looks to remain essentially
According to the Houzz State of the Industry
flat at 2016 levels, below the growth expected
Study, “Residential renovation and design
is projected to grow at an almost 6 percent
growth in line with 2016.”
companies [are] anticipating rates of revenue
as of the last forecast. Institutional construction pace, largely unchanged from last summer’s
According to the study, the home improvement
consensus.”
industry surpassed its pre-recession levels in 2016 and will continue to grow in 2017 (see Figure 3).
Remodeling/Home Improvement The 2016 remodeling/home improvement sector
of the U.S. economy is also indicating continued
growth, according to experts, but just how much depends on the source of the prediction.
The typical growth rate reported was in the 8.5 percent range. The Joint Center for Housing Studies at Harvard University is also optimistic as to growth. The
average of forecasts from seven major building
The American Society of Interior Designers
Leading Indicator of Remodeling Activity (LIRA)
growth. “For the coming year, the AIA Consensus
stated, “An undersupply of homes for sale
program along with the organization’s January
home renovation, repair and remodeling activity
home improvement spending will grow at a steady
market institutions, also predicts nonresidential
Forecast panelists are projecting growth in overall nonresidential building spending of almost 6 percent, virtually identical to their projection
(ASID) released a forecast in January that
released by the center’s Remodeling Futures
along with rising home prices are spurring
report (see Figure 4) projects annual growth in
toward its highest level since the recession. With
rate of about 6.8 throughout 2017 “Growth in
International Surface Fabricators Association • Vol. 10 / Issue 1 • 31
A Direct Look at Countertops
Cabinet Sales in Billions of U.S. Dollars (includes 70 percent of industry reporting)
While all of the previous factors influence the
Year
Total Sales
Overall % change
stock cabinets % change
semi-custom cabinets % change
custom cabinets % change
2016
$6.80
4.5%
4%
5.9%
1.3%
2015
$6.5
8.5%
12.3%
4.2%
13.6%
2014
$6.0
9.2%
10.5%
7.1%
14.3%
2013
$5.6
20.7%
26.2%
16.3%
17.9%
2012
$4.7
7.3%
11.7%
4.5%
0.1%
2011
$4.4
-1.7%
-3.2%
0.0%
-3.0%
2010
$4.5
-4.1%
-6.7%
-0.5%
-13.2%
2009
$4.8
-28.3%
-24.1%
-30.2%
-37.2%
2008
$6.7
-19.3%
-18.5%
-19.9%
-20.6%
2007
$7.9
-12.3%
-19.8%
-4.7%
-5.2%
2006
$9.0
countertop industry, and all of them point a decent,
but slower year ahead, several research companies regularly publish studies that offer more specific
countertop numbers. While we did manage to get some of this information, the most recent reports
available to this publication at press time were both issued in late 2015. So the information is at least
a year old, but one offers predictions through the next seven years.
The Freedonia Group’s most recent “Countertops” study is a 389-page study that offers predictions and insights into the marketplace (see Figure 6).
The study makes market predictions ranging all of the way out to 2024. It also pegs the largest five
material suppliers to the U.S. countertop market (in terms of square feet) as Wilsonart, Formica,
Source: Kitchen Cabinet Manufacturers Association (KCMA) Trend of Business Reports, www.kcma.org. Figure 5 home prices is continuing at a healthy pace and
While growth in lower-end stock cabinets dropped
investments,” said Chris Herbert, managing
custom cabinets actually rose by1.7 percent, but
encouraging homeowners to make remodeling
director of the Joint Center for Housing Studies. “Home sales are remaining on an upward
trajectory, as well, and this coupled with continued growth in remodeling permit activity suggests
another strong year for home improvements.” “Although above-average growth is expected
this year, we’ve lowered our projection for market size somewhat with the recent release of new
by a rather large 8.3 percent, mid-priced semi-
these five companies account for 41 percent of all countertop material used in the United States. According to the report, U.S. demand for
countertops is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at
high-end custom cabinet growth slowed by a
about $29.3 billion. This is a marked improvement
whopping 1.3 percent.
jumping up from an estimated 2.3 percent growth
Looking back at the virtual freefall the kitchen
rate between 2009 and 2014, according to the
cabinet segment took in the last decade, these
report. “Growth will be propelled by a rebound
numbers don’t look too bad, but it could signal a slowdown for allied industries, such as those in the countertop industry, which is closely allied.
in new building construction activity as well as
increased spending on improvement and repair of
existing structures,” stated the report. “Value gains
U.S. Countertop Demand (in millions of square feet)
benchmark data from the American Housing
Survey,” said Abbe Will, research analyst in the
Remodeling Futures Program at the Joint Center.
Panolam, DuPont and Cosentino, and asserts
% of Annual Growth
“Spending in 2014 and 2015 was not quite as
Item
2009
2014
2019
2024
2009-2014
2014-2019
Total Countertop Demand
588
660
810
900
2.3%
4.2%
percent over these two years compared to 14.3
By Material: Laminates
301
300
355
375
-0.1%
3.4%
Natural Stone
90
120
155
180
5.9%
5.3%
Solid Surface
73
85
105
120
3.1%
4.3%
Engineered Stone
34
52
69
81
8.9%
5.8%
Cast Polymers
41
46
55
62
2.3%
3.6%
Tile
39
44
50
52
2.4%
2.6%
Other
10
13
21
30
5.4%
10.1%
Residential Building
453
535
655
725
3.4%
4.1%
Nonresidential Building
119
104
127
143
-2.7%
4.1%
Nonbuilding
16
21
28
32
5.6%
5.9%
robust as our LIRA model estimated, growing 11.3 percent as estimated.” Kitchen Cabinetry Kitchen Cabinetry sales numbers are another predictor for the countertop industry, and the news here remains optimistic. While growth
slowed significantly in 2016 vs. 2015, it represents five consecutive years of growth after crippling negative growth from 2005 to 2011.
Sales, as reported in the Kitchen Cabinet
Manufacturers Association’s (KCMA) monthly Trend of Business Survey, dropped from an increase 8.5 percent in 2015 to 4.5 percent in 2015, however
actual sales hit numbers not seen since 2007 (see Figure 5). Considering around 70 percent of the
kitchen cabinet market participates in the survey, the numbers are a reliable gauge of where the segment stands.
32 • Vol. 10 / Issue 1 • International Surface Fabricators Association
By Market:
$/square foot
32
34
36
39
1.2%
1.1%
Countertop Demand (in billions of $)
19.1
22.5
29.3
24.8
3.3%
5.4%
Figure 6
Source: The Freedonia Group, Inc.
Value of U.S. Countertop Supply by Material, 20072015 (in millions of manufacturers’ U.S. dollars) Material
2007
2012
2015 (est.)
Stone
$2,199.3
$1,749.0
$2,412.3
Percent total
41.2%
42.8%
43.2%
Plastic Laminate
$1,550.8
$927.1
$999.9
29.1%
22.7%
17.9%
1
Percent total Engineered Stone
$549.4
$438.8
$905.7
Percent total
10.3%
10.7%
16.2%
Solid Surface
$492.6
$465.7
$575.4
9.2%
11.4%
10.3%
Other Materials
$540.0
$502.9
$629.7
Percent total
10.1%
12.3%
12.4%
Total Countertop Shipments
$5,332.1
$4,083.5
$5,586.0
5.2%4
11.0%5
1,2
Percent total 1,3
Compound Annual Growth Rate
--
Notes: Supply is shipments plus imports; Countertops shipped separately; if a countertop is made by a cabinetwork manufacturer and shipped with the cabinetwork, the countertop is counted in the cabinetwork data; the value of shipments is at the point shipped from the manufacturing plant, excluding any further fabrication done at the customer site and all installation costs Estimated by Catalina Research Engineered countertops are made of a resin-based quartz material 3 Includes tile, metal and other countertop materials 4 5-year compound annual growth rate 5 3-year compound annual growth rate 1 2
Source: U.S. Department of Commerce - compiled, calculated and estimated by Catalina research, Inc.
Figure 7 will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials.” While laminate countertops will maintain the largest square foot share of the market, the Freedonia report predicts that share will continue to decline. However, the negative growth estimated by the report between 2009 and 2014 will bounce back significantly with an expected 3.4 percent growth annually through 2019. “Laminates will maintain a significant share of the countertop market and account for over one-third of sales through 2019,” stated the report. “These materials remain popular…due to their favorable performance characteristics at reasonable price points. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit the decline in market share.” Natural stone, according to the report, will continue to see large gains going forward because of the dropping price point and low-cost imports. However, square footage will grow slightly less, dropping from 5.9 to 5.3 percent for the next several years. “While the continued mainstreaming of the material bodes well for overall granite countertop sales, it also suggests that high-end homes, as well as businesses, are in the process of moving on to other, less commonly used surfaces,” stated the report. The report continues to show and predict solid surface will hold its place as the third most popular countertop surface in terms of square feet and will see an increase in demand from 3.1 to 4.3 percent going forward. In the fourth spot engineered stone is predicted to see the best growth, at 5.8 percent, but this is a significant drop in the 8.9 percent rate of annual growth the report attributes to 2009 through 2014. Of note is that during that period, the material increased in demand by more than 50 percent overall. International Surface Fabricators Association • Vol. 10 / Issue 1 • 33
Circle RS#14 on Reader Service Page or visit www.isfanow.org/info.
The generic “cast polymers” category holds the
materials.” It terms of dollars, it asserts stone
representatives, educators and students committed to interior design
2.3 to 3.6 percent. Tile holds the sixth most popular
accounting for more than 43 percent of the dollars
Catalina Research, www.CatalinaReports.com, a firm that recently released its “2015 Natural and Manufactured Stone Product Industry Report” available for purchase through Ceramic Tile And Stone Consultants at https:// ctasc.com/product-category/stone-reports/
fifth spot and demand is expected to increase from position in terms of square feet according to the
report, which also unexpectedly asserts tile as a
countertop material will actually increase more over the next several years.
Lastly, Freedonia also predicts very significant
increases in “other materials” to the tune of 10.1 percent per year through 2019. Typically metals, recycled materials and concrete tend to fall into
this “others” category, but it is unclear if the newer sintered compact surfaces fits in this or the “cast polymer” category, and what role they will play according to the report.
(largely granite) dominated the U.S. market in 2015 spent. It names laminate the second place material with about 18 percent and puts engineered stone in the third position just slightly behind with more than 16 percent. In contrast to the Freedonia
report, it relegates solid surface to last place (10.3
The Conference Board, www.conference-board.org, a global, independent business membership and research association
which it pegs at having 12.4 percent of the market
FMI, www.fminet.com, a consulting and investment banking services company for the construction industry
Overall, when looking at the data in terms of the
The Freedonia Group, a research firm that recently released a “Countertops” study available for purchase at www.freedoniagroup.com
related markets, a somewhat conflicting picture
Houzz, a well-known online information outlet for remodeling and design, www.houzz.com.
percent market share) behind “other materials,” in terms of manufacturer dollars.
general economy down through more specific and comes into view. Taking all of this information into
The second useful study specific to countertops was released in December of 2015 by Catalina Research and is titled “2015 Natural and
Manufactured Stone Product Industry Report.” This
account, barring any large economic disasters and/
or political factors that as of yet are a question mark, one may reason that 2017 will be a fair year for the market, but with less robust growth than 2016.
The Joint Center for Housing Studies (JCHS), www.jchs. harvard.edu, Harvard University’s center for information and research on U.S housing The Kitchen Cabinet Manufacturers Association (KCMA), www.kcma.org, a non-profit representing cabinet and decorative laminate manufacturer
238-page report calculates countertop demand
Editor & Publisher Kevin Cole can be reached at kevin@ isfanow.org.
Figure 7). This makes it difficult to directly compare the numbers released by the two reports.
The author would like to thank the federal government for a variety of statistical information, as well as acknowledge the following sources used in the creation of this article:
While this second report focuses much more
The American Institute of Architects (AIA), www.aia.org, a professional membership association for architects
Trading Economic, a researcher that provides economic and other related data for 196 countries, www. tradingeconomics.com
calculations for laminate, solid surface and “other
The American Society of Interior Designers (ASID), www.asid.org, a community of designers, industry
The Wall Street Journal, www.wsj.com, a business-focused international newspaper
in terms of dollars earned by manufacturers (see
on stone and engineered stone, it does offer its
The National Association of Realtors (NAR), www. realtor.org, representing more than 1.1 million members composed of residential and commercial realtors
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2400 Wildwood Dr. Gibsonia, PA 15044 International Surface Fabricators Association • Vol. 10 / Issue 1 • 35
PHOTO COURTESY OF GRANITE-TOPS, ALL RIGHTS RESERVED
Offering Value and Understanding Sales:
An organized showroom such as this one at Granite-Tops in Cold Spring, Minn., can make a great first impression on customers.
Your Business Lifeline
By Dale Schleppenbach and Rachel Scheck
The lifeline of your business begins with sales.
differentiated value and your market niche;
cutting to maximize slab utilization and using
have a sales strategy or even a salesperson or
experience.
understand the value and option. Having
Often, I meet with fabricators who do not
sales department — they solely rely on walk-in business and referrals. Be careful because
and 2) outlining your customer sales Understand Your Niche Market
this type of sales strategy might be working
Define and understand the products that
conditions, but when the tide turns you may
goal with your sales team. Brainstorm how
share and sales within your market.
competitors, and then train your team to
Sales occur in every organization to a greater
you apart from other fabricators.
well for you now based upon the market
you want to sell, and share this vision and
find yourself scrambling to maintain market
your offerings and services differ from your
or lesser degree. A business that heavily relies
highlight these differentiated values that set
SlabSmith as a selling tool to help customers this knowledge directly impacts our bottom line because of increased material yield.”
Emphasize where your company excels and educate your sales team, and watch your
profits increase. Set goals for increased future profits.
Define Your Customer Experience Successful selling is having the ability to
on referrals will need a supplemental sales
Be aware of the capabilities of the shop and
educate a customer and allow them to clearly
word-of-mouth is a great way to advertise, it
to increase sales. For example, if you have
to purchase. A customer will spend more on
should promote that capability. It is important
salesperson’s job to educate the customer
have over your competitors. If you try to sell
Create a win-win sale every time. A good
If the salespeople can successfully focus on
set expectations that your shop can meet.
process to draw in more customers. While
understand what it is you want to highlight
see why your product is the one they want
has many limitations that can be overcome
the ability to miter efficiently, your sales team
a product if they see the value in it. It is the
to showcase the differentiated values that you
as to what makes your company unique.
everything, you will spread yourself too thin.
salesperson can educate your customer and
with a more focused sales process.
Businesses that have dedicated employees and have developed sales strategies tend
to have more control over their businesses’
success. The market is currently strong and so this is a great time to develop a strong sales
strategy that will help your business thrive for years to come.
Whether you choose to have a designated
salesperson or a whole team, it’s important to have someone within your organization focused on sales. Once identified, there
are two fundamental elements for them to
consider: 1) understanding your company’s 36 • Vol. 10 / Issue 1 • International Surface Fabricators Association
selling the differentiated value(s) and highlight the unique capabilities of your company, this will set your business apart from the competition and result in an increased
profitability. The direct impact sales staff has on your bottom line will be clearly seen.
“You want educated salespeople so they make good decisions in the very beginning, at the
first point of contact,” commented Cameron. “This greatly reduces many mistakes.” When the salespeople are prepared with goals
and have checklists of decision points, all
“It’s important that our sales team understands
expectations can be met. Having no call-
Kip Cameron, of Granite-Tops in Cold Spring,
importantly, having the customer’s buying
our shop’s processing capabilities,” explained
backs, less chaos in the shop and, more
Minn. “For example, the value of commonline
experience be top-notch is critical to success.
new potential customers in your direction, but think outside the box and gain an increased value from this word-of-mouth communication by directing it. If it is a residential customer, offer them some sort of a small reward for referrals that subsequently place an order with you. Or, if a customer purchased from you for a commercial building and are planning on hosting an event, such as a grand opening or re-opening, this could be a marketing opportunity. If there is a creative opportunity to display your company to a group of potential customers and permission has been granted, take ahold of it. It never hurts to PHOTO COURTESY OF GRANITE-TOPS, ALL RIGHTS RESERVED
A friendly and knowledgeable salesperson makes a positive impression on the customer and helps to set the proper expectations.
actively brainstorm new approaches to reach their target audience. Have the face of your company in the community so you stay top of mind. This
Streamlining the process and experience
they need in selecting the materials and
could be accomplished in many ways,
sales consultant and subsequently a very
stock material or allow the customer to select
hosting an event or speaking at a Chamber
allows for a confidence to develop in the happy customer.
The sales process includes everything from
the first impression made by your showroom to the sales representative’s friendly greeting all the way through the purchase itself.
Maintaining a well-kept and organized shop
project designs. If you offer slab viewing of
which parts of the slab will be used on their
project, this will feel like a personalized sale
to the customer. Liken buying countertops to buying jewelry for the home. A countertop is a stunning piece of material that customers want to showcase in a striking way.
is important because the customer is walking
In order to create the perfect project for your
a fresh set of eyes. Their first impression of
salesperson uncovers their needs. Listen to
company. Managing the overall appearance
requirements. Develop a relationship with the
into your environment for the first time with
customer’s home, it is essential that the
your facilities reflects the overall image of your
your customer and identify their individualized
entails the following:
customer through the process of selecting
■■ Cleaning regularly
installation. Help the customer bring their
■■ Organizing the shop in a professionally pleasing manner
■■ Staging the process in ways that accentuate its key features
■■ Training the salespeople to have complete knowledge of all steps in the process
These are just a few items that will have an
effect on an outside observer’s perspective. It may very likely take practice to keep a
well-kept facility, but it is the best option. The customer’s perception influences the sale, so
the upkeep on your shop is crucial to winning them over. When a company holds itself to
the high standards of a clean, well-organized atmosphere with products glimmering on
display, they are understood to be high quality. Buying new countertops is a luxury, and so customers’ buying experiences should be
that of luxury. Give the customers the support
the countertop material, fabrication and
vision to life and walk out the door satisfied. After the Sale Relationship There has to be a level of trust established
when a customer purchases from you. When that level of trust has been built and the
customer’s expectations have been met, the
such as an advertisement on a billboard, of Commerce meeting, just to name a few. Develop a relationship with the community. When you are involved at events, it engages current customers as well as encourages new customers. The goal should be to create and strengthen long-lasting relationships with your clients. The goal of increasing profits is attainable as long as you are prepared to make it happen. Have a dedicated salesperson or team that is educated on the select products your company wants to focus on selling to your niche market. Also, have a clear customer sales experience outlined for your sales staff. The customer should feel welcomed into the experience and at the end of the process understand the value that you bring to the table.
relationship with your customer does not end. That means your staff must make sure to
continue your relationship. Leave marketing materials with the customer when you have the chance, whether it is a flyer, a business card a magnet or some other promotional
material that will provide them with access to
information and remind them of your business and the satisfying experience you provide. If you plan on following up with the customer, let them know when they should expect to hear from you.
Customers that trust your business will refer
About the Author Dale Schleppenbach has been a sales consultant for Park Industries for 20 years. Park Industries is an American manufacturer and supplier of a variety of stoneworking and fabricating equipment. For more information visit www. parkindustries.com or contact the company by phone at (800) 328-2309 or by email at park@parkindustries.com. International Surface Fabricators Association • Vol. 10 / Issue 1 • 37
4 Place Promotion Price
The Marketing Mix’s Missing Link:
The Fifth “P” By P. Max Le Pera
Product For ages, marketing basics have centered
around the “Marketing Mix,” or what is known
as the 4 P’s. Generally speaking, the four P’s of marketing — price, product, promotion and place — are a strategy used to improve your
marketing efforts and take products or services
to market in a way that meets specific needs or wants of customers.
High school and college textbooks devote a
significant amount of time to the development and analysis of these concepts. It is perhaps universally accepted that these elements are
indeed compulsory in optimizing the probability of success of a new product brand, product or service launch.
While I concur on the theoretical and
fundamental integrity of the traditional 4 P Model, I believe it has been and remains
significantly incomplete in its efficacy to yield an optimizing framework. A comprehensive
marketing plan to optimize the success and sustainable traction of a product launch
requires one additional “degree of freedom”
or pillar to the old model. We need to add one more “P” and forever change the marketing mix to, the 5 P’s. Let me explain.
Having helped manage countless product launches over the past two decades, the commonalities among them are many.
Financial, competitive landscape, features
and benefits and demographic analyses are
essential and yet, applying the historical 4 P
Marketing Mix Model neglects the one P that is the anchor to the whole framework. That fifth and most critical P is “People.”
38 • Vol. 10 / Issue 1 • International Surface Fabricators Association
The 4 P’s are essentially purely theoretical and while purporting to optimize product launch success — it neglects the dynamic that may not ensure success but does mitigate certain failure. All the analysis in the world can make you a theoretical billionaire and yet, if your message is not delivered in the right way, even your best analyses could yield dismal or even failing results. Indeed, some might say, “Well, that’s sales and that’s a different discipline and they address that separately.” Not so fast. Sales and marketing may be distinctly different executables, but the truth remains that the umbilical cord between them can never be cut if the hopes of long-term survival and sustainability are to be retained. I forecast that the art of sales will only assume more dynamics of marketing, and its representatives will align themselves closer to the marketing department as they personalize and customize their delivery. Sales and marketing efforts need to be aligned to facilitate acceptance, trust and synergy. While it is true that a good salesperson does not necessarily make a good marketing person and vice versa, there needs to be a bond in spirit and understanding between them — a sort of invisible link that the salesperson has the appropriate emotional intelligence to deliver the message. Quite simply: If the 4 P’s are
perfectly designed but neglect the execution protocol considering credence, integrity and
alignment, how could the Marketing Mix ever
effectively optimize the probability of success? Without considering the fifth P, the calculable projections are tenuous at best.
As the famed sales coach and motivational
speaker Zig Zigler asserted, “If people like you, they’ll listen to you, but if they trust you, then
they’ll do business with you.” Essentially, people buy from people. Indeed the product, price,
promotion and position must be there — this
is compulsory — but if the representative(s) do
not understand the message and how it solves their customer’s constraints and furthermore,
use the 4 P’s to create a value proposition, then the optimization formula has failed before it got started. This is why I assert that the historical
4 P model is incomplete and one that inevitably must include the elements of people and, accordingly, execution.
Lining up the right people to execute and be
accountable for the plan is critical — so much so, it needs to be part of the planning mix.
Essentially, Marketing Mix Theory needs to be
redefined to encompass the totality of product launch protocol. If NASA can substantiate the rewriting of every textbook that references Pluto as the ninth planet, then we can
substantiate the writing and reformulation of
the Comprehensive Marketing Mix to include the fifth P.
We can further understand the need to include
people as the fifth P by invoking the old axiom: “You are only as strong as your weakest link.”
The 4 P’s are essentially purely theoretical and
and John Maynard Keynes would have agreed
success — it neglects the dynamic that may
of capitalism. The traditional way in which you
while purporting to optimize product launch
not ensure success but does mitigate certain failure. Therefore the traditional 4 P’s model has a missing link, which means the old
“chain” is unsustainable as a complete model. The traditional marketing mix is useful and
imperative — it has been a strong theoretical framework that is undeniable. However, 21st century business is evolving in complexity in
which interdepartmental and cross-functional teams tease etiquette and norms. I challenge the world of marketing professionals to
consider that the traditional 4 P model is
incomplete, limiting and not optimized because it neglects the aligned execution component. Much as the discipline of corporate finance is considered applied economics, sales is,
or should be considered, applied marketing.
The strongest sales teams are marketing foot soldiers; they must understand the brand message, the position, the price and the
product. They are like fraternal twins, in as much as they may look different within the
company, but they are truly united in a unique
way — more so than any other two disciplines in business.
There seems to be an inexorable trend
that sees corporate disciplines, especially sales and marketing, spiraling closer to
dynamics of alignment and synergy. Why?
Because alignment and synergy are additive
that natural selection is embedded in the fabric take a new product or service to market needs to change so that it incorporates people.
People buy from people and people buy trust and integrity. As part of the Comprehensive Marketing Mix Plan to optimize a product launch, both people and the execution
strategies must be considered. The old 4 P model is useful, just incomplete, especially
potential clients are engaged and converted is online.
And this is where traditional marketing
textbooks end. With the 4 P’s analyzed and
strategized, it is imperative, in fact, absolutely required that consideration now be given to
who is your execution team and what are the
actual execution strategies. This is where the fifth P comes in and will essentially complete the marketing mix framework.
when considering that sales and marketing
Good people are hard to find. Human resource
alignment.
to evaluate authenticity, sincerity, cognitive
departments are drawing nearer in mission and Given these few examples, fabricators should start by intentionally as well as intuitively
considering the marketing mix if they are looking to launch any of the following: a
new brand; product line; custom-developed product; new service; and/or an expansion plan. Only by doing so can they properly combine the ingredients to capture and
promote a brand or product’s unique selling
points that differentiate it from its competitors.
departments employ interviewing techniques ability and, in a way, psycho-emotional
stability. Once you have determined the ideal sales candidates’ qualifications, you need to
plan a way and leave ample time to recruit the optimal team
While recruiting, analyses and discussions
can center around how and when to execute
the product launch. You will have to consider
time of year, locations, with whom, what point of purchases are required, is a grand or soft
These are the traditional considerations:
opening needed, etc. when coming up with the
■■ Product — A product can be either a
the many executables requiring consideration
tangible good or an intangible service that fulfills a need or want of consumers. It’s
optimal product launch. These are just some of to ensure the highest probability of success.
imperative that you have a clear grasp of
Starting today, give yourself, your team and
and what makes it unique before you can
The historical marketing model of the 4 P’s
exactly what your product/brand/service is
your company every chance to succeed.
successfully market it.
defining the marketing mix should be replaced by the 5 P’s defining the Comprehensive
in nature — self-leveraging if you will. They
■■ Price — Once a concrete understanding
inconsistencies and redundancies; it is a
start making some pricing decisions. Price
strategies are equally important as any other
teams across various departments acts as
supply, demand and marketing strategy.
Sales and marketing may appear as different
alignment and synergy within a company.
positioned differently based on varying price
remember, we share 96 percent of the same
The original 4 P’s all need to be considered
■■ Promotion — Promotion looks at the
and marketing and why it is the dawn of a new
relevant product information to consumers and
5 P Marketing Mix.
Marketing Mix. People and execution
utilize momentum as free energy by reducing
of the product offering is established, you can
natural and intuitive path. Input from diverse
determinations will impact profit margins,
part of the launch analysis and planning.
the annealing process in establishing strong
Similar products and brands may need to be
as chimpanzees and humans but always
points.
genetic make-up; such is the bond of sales
in relation to each other. It doesn’t really
matter in what order they are defined. That
said, the fifth and critical P, people, should be considered once the framework around the
primary 4 is constructed. The model will take on a personality, if you will, and from there,
you can best define the specific assets needed and develop the execution strategies for an effective comprehensive marketing mix.
The only thing we can ever know for certain is
that things can and will change. They must, as pure stagnancy is not allowed by the laws of
physics (specifically: The Law of Entropy and
Heisenberg’s Uncertainty Principal of Quantum Mechanics). In fact, I think that Charles Darwin
many ways marketing agencies disseminate
understanding of the true and comprehensive
differentiate a particular product or service.
Promotion includes elements like advertising,
public relations, social media marketing, email marketing, search engine marketing, video marketing and more.
■■ Place — Often you will hear marketers
saying that marketing is about putting the right product, at the right price, at the right place, at
the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in
situations where the actual transaction doesn’t happen on the web, the initial place many
About the Author Paul Max Le Pera is the Global Vice President of Sales & Marketing for Hirsch Glass & Spectrum Quartz, with 20 years’ experience in business and marketing strategy for the building materials industry. He can be reached at (908) 358-5252 or Max@ HirschGlassCorp.com. International Surface Fabricators Association • Vol. 10 / Issue 1 • 39
ISFA FABRICATOR PROFILE:
iNDeko
The craftsmanship behind the company has earned it a good reputation in the restaurant community, leading to work at many chains.
food locations. Breaking into the commercial
market gave the company a chance to expand sales, which then led to bringing on new The company started in the residential sector, but now most of its work is in the commercial arena.
products, such as quartz surfacing and granite.
INDEKO IS A WORLD-CLASS BUSINESS
participated on big projects like three of the
“We have been growing up since then,
and we are proud to say that Indeko has
based in Jalisco, Mexico, in the Guadalajara
biggest football stadiums in Mexico — Chivas,
surface, quartz and granite. Over the course
Marriott, Ibis, Finest, Holiday Inn, Crown Plaza,
Azteca, Monterrey; hotels like Hard Rock,
area that specializes in the fabrication of solid
Staybridge and Hyatt Palace; franchises such
of the 15-year history of the business, founder
as Cheesecake Factory, Domino’s Pizza,
and owner Rodrigo Velázquez has learned just what it takes to rise to the top of the industry. From the Ground Up The story of Indeko is one in which much effort over time paid off.
Starbucks, Burger King, BBVA Bancomer, Rodrigo Velázquez founded Indeko at the age of 17 in his parents’ garage and has now built it into a fabrication company with four locations and 50 employees throughout Mexico.
When he was in high school, Velázquez started
employee to help him with the solid surface
where he proved his construction skills. He did
and installation. At this point, he was only
working in the kitchen remodeling industry,
so well, that in 2002, at the age of 17, DuPont offered him certification to fabricate Corian® solid surface. That was when he founded Indeko.
However, similar to many other early
fabricators, Velázquez had little money to get the business going, so he started working
out of his parents’ garage. As things started
to grow, he bought a few tools and hired one 40 • Vol. 10 / Issue 1 • International Surface Fabricators Association
fabrication, transportation to the jobsite
selling solid surface and only for residential application, mostly countertops.
Over time, Indeko grew enough to rent a warehouse, buy more tools and hire
more employees. And, because of the
good reputation that came along with the
and apartments towers all over Mexico,”
said Velázquez. “Right now we are fabricating for a hotel from Karim Rachid Design called ‘Temptation Cancun.’” Standing Strong Now Indeko has 50 employees at four
locations: Mexico City, Guadalajara, Cancun
and Monterrey. The company provides service all around Mexico and has set a goal of being truly international by 2020. However, the
company has already started on that path with its first successful export for the Cole Haan shoes stores.
advancement of the business, the company
In addition to solid surface, quartz surfacing
such as a small hospital project and some fast
other natural stones, Dekton and Neolith
was invited to do a few commercial projects,
and granite, the company has expanded into
ISFA FABRICATOR PROFILE: iNDeko
Solid surface remains the main product the company sells in the commercial arena because of its hygienic, nonporous and virtually seamless nature.
“More people are asking about green products, and products like Lapitec and Dekton are starting to get noticed for their newer advantages.” compact sintered surfaces. The majority of
Indeko runs four fabrication lines and much of the work is still performed by craftsmen using hand tools.
the work done by the company (more than 40 percent) is solid surface, with it going through more than 175 sheets per month, but also fabricates more than 120 slabs of engineered stone (about 30 percent of the work) each month. Granite makes up almost 20 percent
than 50 slabs) are done in some other natural stone or one of the compact sintered surfaces the company handles. “In the residential sector, quartz and natural stone seem to be
because of the benefits of the product. More
people are also asking about green products, and products like Lapitec and Dekton
are starting to get noticed for their newer
of the material used each month, around 90
most popular,” said Velázquez. “But in the
advantages.”
slabs, and the remaining 10 percent (more
commercial area, solid surface does best
However, he also admits that working with multiple products can make for a more
difficult business model. “The business is more complex by working with multiple
products than specializing on one product, but I have found more benefits than
disadvantages as long as you have certified
fabricators and management specialized on
each of the products,” said Velázquez. “I also think that having a variety of options allows
your business to offer an integral solution for your clients.”
The main facility has around 7,250 sq. ft. of
space (2,200 sq. meters), running four lines of production. While Indeko has CNC machines, thermoforming equipment and a bridge saw, much of the work is still done using manual
equipment, making it even more important that
The company is known for its attention to detail and philosophy of providing both aesthetically pleasing but also highly functional products. International Surface Fabricators Association • Vol. 10 / Issue 1 • 41
ISFA FABRICATOR PROFILE: iNDeko
While the company started out strictly fabricating solid surface, it now handles quartz, natural stone and compact sintered surfaces as well. Whether residential or commercial, the company remains on the cutting edge of trends and skill.
the crew is made up of highly skilled craftsmen
“We collect rainwater and recycle the water we used when polishing stone. Around 20 percent of the scrap we generate is recycled for a different line of products, and now thanks to an idea we heard at the ISFA annual meeting, we have solar panels to generate energy.”
and not just laborers. The company has come a long way from its roots in residential countertops to a point where the majority of the work is in the commercial sector, with 65 percent straight commercial work, 30 percent being apartment structures, and the remaining being residential and other work. It gets to market in a variety of ways, such as through builders, kitchen & bath outlets, architects, designers, direct sales and just about every channel it can. “We work with everyone,” said Velázquez. “We have valuable salespeople in each of the markets that help generate the business, and we do good business with all of the various markets.” Indeko is also working on being a socially responsible company. “We collect rainwater and recycle the water we used when polishing stone,” explained Velázquez. “Around 20 percent of the scrap we generate is recycled for a different line of products, and now thanks to an idea we heard at the ISFA annual meeting, we have solar panels to generate energy.” Additionally, as part of being socially responsible the company donates a percentage of all sales
member of our company helps us every day to deliver our work successfully.”
“Indeko is different than other companies because we are always looking out for
the best interest of the client,” explained
Velázquez. “We always work to create win-win situations and that is our attitude in all of our
dealings. You have to make sure you are doing the job well and giving the clients what they
need so the company can receive its win too.” The philosophy set by Velázquez and followed
The Philosophy behind the Company Indeko´s mission is to improve the appearance of spaces based on integral solutions that both make the customers happy and improve their quality of life. “Our best feature as a company is professionalism,” said Velázquez. “It’s important that Indeko is certified for the
by the company even earned him an award
for “Best Entrepreneur” in the state of Jalisco in 2015.
When asked what advice he would give to
other fabricators, Velázquez responded with a simple, yet profound statement, “Worry about teamwork and being honest regarding each
fabrication of solid surface and quartz, and we
action you take along the way.”
also offer a punctuality guarantee.”
There’s little doubt that formula has worked
That focus on skilled and diverse work along with the ability to oversee large projects in several different areas is a formula that works well for the company. However, Velázquez certainly gives a lot of credit to the human side of the equation, explaining that teamwork and
to MAYAMA, a foundation that works with poor
a skilled and dedicated staff is one of the best
children and their families to better their lives.
assets of the company and that, “every single
42 • Vol. 10 / Issue 1 • International Surface Fabricators Association
well for Indeko, and it will lead them to even bigger and better things.
For more information, contact Indeko at Blvd. Los Charros 1500, Col. Belenes Industrial Nte., Zapopan, Jalisco, Mexico, or visit www.indeko.com.mx, call 01-8007-INDEKO or email extras@indeko.com.mx. They are also on Facebook and Twitter at @indekomexico. Editor Kevin Cole can be reached at kevin@isfanow.org.
Circle RS#15 on the Reader Service Page or visit www.isfanow.org/info.
Here.Now.News. Texas CEO and Upper Management Gathering in March
Still time to register for this excellent learning opportunity! ISFA’s first CEO/Upper Management Gathering
The event agenda is as follows:
Building Materials Distribution Association, as
Tuesday, March 28
this year is co-sponsored by the North American part of a partnership developed between the two organizations last year. The event will be held at
GECKO SSS in San Antonio, Texas, and Wilsonart in Schertz, Texas, and will include tours of both GECKO’s commercial fabrication facility, and
Wilsonart, manufacturer and supplier of quartz
surfacing, solid surface and laminate, as well as a variety of other products.
The event takes place March 28 to 30, and
includes speakers, networking opportunities, roundtable discussions and the facility tours. This presents opportunities for companies’
executive management to share experiences,
common concerns and best practices regarding
the processes of running (and growing) surfacing businesses. The gatherings are designed to
bring together small groups of CEOs and upper
management from a variety of companies to share ideas and network in a close-knit, semi-structured environment.
Speakers/moderators for the event include: Jessica McNaughton, president of CaraGreen, a
distributor focused on providing more eco-friendly materials options. She will speak on “Preparing and Protecting your Business — The Future of
7 to 9 p.m.: Welcome reception sponsored by GranQuartz with hors d’oeuvres and drinks, at Holiday Inn Riverwalk, the official hotel of the event.
Wednesday, March 29 8 a.m.: Pickup at hotel for transport to Gecko SSS 8:30 a.m. to 5 p.m.: Roundtable Meeting (including lunch) at Gecko SSS and sponsored by Laser Products. Two of the speakers will lead/moderate the conversation this day, Jessica McNaughton and Cosentino. 6 to 9 p.m.: Group dinner sponsored by Wilsonart at Azuca near Riverwalk.
Thursday, March 30 8 a.m.: Pickup at hotel for transport to Wilsonart 9:30 a.m. to 2 p.m.: Roundtable Meeting (including lunch) at Wilsonart and sponsored by Moraware. Speaker Augie Chavez will lead/ moderate the discussion.
Quartz.”
Augie Chavez, president of GECKO SSS, a
Cost for the event is $199 per person (does
commercial fabricator of quartz surfacing, solid
not include hotel) and space is limited. Those
on “Getting to the Next Level, or Should You?”
website at www.isfanow.org, contact the
surface, stone and “green” materials. He will speak
wishing to attend can sign up on the ISFA
Cosentino, supplier of numerous products such as ISFA office at (412) 487-3207 or email carol@ isfanow.org. Silestone quartz surfacing, natural stone, Dekton sintered compact surfacing and its Eco product
that contains recycled materials, as well as several
A second CEO/Upper Management Gathering
other offerings. The company will be speaking
will take place June 6 to 8 in Woburn, Mass.,
Fabricators.”
details will follow.
on “Bridging the Gap between Architects and
THANKS TO OUR SPONSORS:
44 • Vol. 10 / Issue 1 • International Surface Fabricators Association
and is being hosted by JCW Countertops. More
Upcoming ISFA Training & Events
For more information or to sign up to attend any of these events, call (412) 487-3207 or email info@isfanow.org.
ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone March 7 – 10 Virginia Beach, Va. ISFA CEO Roundtable March 28 – 30 San Antonio, Texas ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 16 – 19 Virginia Beach, Va. ISFA CEO Roundtable June 6 – 8 Woburn, Mass. ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 19 – 22 Virginia Beach, Va. ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 5 – 8 Virginia Beach, Va.
ISFANews ISFA Fabrication Training for Quartz and Stone
ISFA CEU Program Receiving Upgrades ISFA and the sponsors of its continuing
in nature, and so presenters must be trained
education unit (CEU) program are working to
by ISFA on how to properly conduct the
update and upgrade the program’s offerings, which are certified by the AIA. The CEU program is designed for members to be able
seminars. However, many participants in the program provide lunch after the sessions and then have opportunities to network with the
to draw in architects to their facilities and
participants.
This year ISFA has teamed up with Regent Stone
educate them on a variety of topics. That way,
For more information on the ISFA CEU
on fabrication training. The two-day course is
their potential customers. AIA certification
Products to provide comprehensive hands-
the ISFA members can better interact with
followed immediately by two additional days of
requires that all courses be nonpromotional
The ISFA Fabrication Training for Quartz and
is made to teach the highest industry standards.
surface repair and polishing that is optional.
Stone takes place at Regent Stone’s training
facility in Virginia Beach, Va., with the repair and
polishing running the following two days. Classes begin at 8:30 a.m. and wrap up around 4:30 p.m. The ISFA & Regent Stone Quartz and Stone
Fabrication Training program for our members
is designed to meet the needs of your growing business. Instruction includes: ■■ General shop safety
Those attending receive 30 days free technical support to assure they have confidence in any situation.
■■ Tools and supplies of the trade needed to be successful
■■ Repair assessment training — knowing
what to look for, and translating that
■■ Introduction to industrial diamond technology
■■ Cutting with bridge saw by hand
■■ Identifying when cleaners may be the
into a repair plan
■■ Shaping with router and by hand
■■ Honing and polishing edges
■■ Effects of sealers/color enhancers on
■■ Rodding
solution
face polishing
■■ Undermount and drop in bowls,
■■ Diamond polishing — wet vs. dry pads
■■ Templating and installation
■■ Face polishing quartz, marble, resin
manual and semi-automated
■■ Seaming ■■ An introduction to laminating
Stannard at bryan@isfanow.org or by phone at (210) 389-2917. ■■ Blending face polishing repairs with
a factory-like finish
■■ Edge polishing Dates of Training Classes are March 7 to 10,
Topics covered in the class include:
Program, contact Executive Director Bryan
and when to use each and granite
■■ Supplies for the best material finish
May 16 to 19, Sept. 19 to 22 and Dec. 5 to 8. Cost The basic two-day program costs $1,099 per person and includes two days of fabrication training, all tools and supplies necessary, a light breakfast and lunch each day. The repair course, which can also be taken separately, costs $798 per person, plus tooling. Those taking the fabrication class prior to the repair course receive a $200 discount. Annual membership to ISFA, which yields a number of benefits to fabricator members, is $400 and is optional. Contact the ISFA office about registering for the class or joining ISFA at carol@isfanow.org.
■■ Sealing, color matching and
color enhancing
The Engineered Stone and Granite Top Polishing and Repair Course that follows the general
fabrication course is designed to be beneficial for
all skill levels from beginner to expert desiring to fix surface blemishes in quartz surfacing and granite. Taking this class will take your skill set to the next level, giving you the resources and knowledge of tenured professionals.
Industry professionals will guide you one on one, sharing vital tips and techniques that have taken
years to develop. The class will give you the tools and supplies you need to successfully restore
virtually any hard surface countertop. This class
ISFA Contacts Main Office 2400 Wildwood Rd. Gibsonia, PA 15044 (412) 487-3207 • Fax: (412) 487-3269 www.isfanow.org
Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org
Executive Director Bryan Stannard (210) 389-2917 bryan@isfanow.org
Operations Manager Carol Wilhite (412) 487-3207 carol@isfanow.org
Account Representative Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net Program Coordinator Amy Kyriazis (412) 487-3207 amy@isfanow.org Membership Coordinator Lynn West (412) 487-3207 lynn@isfanow.org
International Surface Fabricators Association • Vol. 10 / Issue 1 • 45
ISFANews ISFA Board of Directors Ryan Miller President VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 Phone: (712) 368-4381, ext. 236 RMiller@vtindustries.com www.vtstonesurfaces.com
Augie Chavez Director 4630 Sinclair Rd. San Antonio, TX 78222 Phone: (210) 227-3100 augie@geckosss.com www.geckosss.com
Adam Albee Immediate Past President Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 adam@lincolnlaminating.com www.lincolnlaminating.com
Amy Miller Director L.E. Smith 1030 E. Wilson St. Bryan, OH 43506 Phone: (419) 636-4555, ext. 3253 amiller@lesmith.com www.lesmith.com
Kate Dillenburg Vice President Bisley Fabrication 700 Industrial St. Gresham, WI 54128 Phone: (715) 787-4410 kbisley@bisfab.com www.bisfab.com Mike Langenderfer Treasurer The Countertop Shop 9300 Airport Rd. Monclova, OH 43542 Phone: (419) 868-9101 mike@countertopshop.net www.countertopshop.net Kelley Montana Director Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 (707) 442-5918 kmontana@humtop.com www.humtop.com Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 mike@tnccs.com www.creativecountersolutions.com 46 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Steve Stoddard Director Advanced Surfaces, Inc. 130 Plastics Rd. Corry, PA 16407 Phone: (814) 663-0369 sstoddard@advancedsurfacespa.com www.advancedsurfacespa.com Matt Kraft Director Custom Marble Inc 850 S. Mulberry Millstadt, IL 62260 Phone: (618) 476-7501 matt.kraft@custommarble.net www.custommarble.net John Hansen Associate Member Representative Kohler 3721 Armstrong Dr., Ste. 2B Bloomington, IL 61704 Phone: (920) 207-7701 John.Hansen@kohler.com www.kohler.com Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 Phone: (919) 929-3009 Jessica@caragreen.com www.caragreen.com
Circle RS#08 on Reader Service Page or visit www.isfanow.org/info.
Fabricator Directory Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html. Fischer Tile & Marble General Property ALABAMA HAWAII Cutstone Co.
117 Cloverdale Dr. Alabaster, AL 35007 205-624-3538 www.cutstoneco.com
Surface One
2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com
ALASKA
AMW Construction PO Box 573 Bethel, AK 99559 907-545-3499
Bicknell Inc.
PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com
Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org
ARIZONA
Kitchen Bath & Beyond
Specializing In Solid Surface 1440 Corona Ft. Mojave, AZ 86426 928-788-1000
ARKANSAS Qualserv
7400 S. 28th St. Ft. Smith, AR 72908 479-459-5892 www.qualservsolutions.com
CALIFORNIA
AZ Countertops Inc.
1560 Harris Ct. 1445 S. Hudson Ave. Ontario, CA 91761 909-983-5386 www.azcountertopsinc.com
Black Rock Construction Services, Inc. 131 E. Berkshire Rd. Bakersfield, CA 93307 323-627-3891 www.blackrockcs.net
Design Fabrication Inc.
100 Bosstick Blvd. San Marco, CA 92069 760-727-1800 www.designfabrication.com
Duracite
2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com
1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com
Housing Authority of the County of Santa Barbara 815 W. Ocean Ave. Lompoc, CA 93436 323-400-1000
Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 707-442-5918 www.humtop.com
JJ Cabinets
5532 Fir Circle Norwalk, CA 90651 562-881-9715
Marble Expressions
1573 Seminole St. San Marcos, CA 92708 760-471-8737 www.marbleexpressions.com
Southwest Carpenters Training Fund 533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9343
The Countertop Factory
12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net
COLORADO Best Tops
1250 N. 3rd St. Grand Junction, CO 81501 970-241-5187
DELAWARE
Troy Granite Inc.
711 Interchange Blvd. Newark, DE 19711 302-292-1750 www.troygranite.com
FLORIDA
Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com
Delorie Countertops & Doors Inc.
2140 N.W. 18th St. Pompano Beach, FL 33069 954-970-7661 www.deloriectd.com
48 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Construction Co.
1550 N.W. 96th Ave. Doral, FL 33172 305-592-9570 www.gpconstructionco.com
Natural Stone Motif Inc.
870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com
Simmons Solid Surface LLC 3428 Bartee Rd. Sebring, FL 33870 863-381-3965 http://cabinetrysebring.com/
Sterling Mfg.
8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com
Surface Crafters
711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com
GEORGIA
Atlanta Kitchen Inc.
196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com
Counter Fitters LLC
1026 Lynes Ave. Savannah, GA 31415 912-231-0103 www.counterfitterssav.com
Countersync
2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net
Craftmark Solid Surfaces Inc. 2772 Simpson Circle Norcross, GA 30071 770-242-8469 craftmarkcountertops.com
Seven Stone
1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.sevenstone.com
Stone Center
1325 Oakbrook Dr. Ste. C Norcross, GA 30093 770-446-5155 www.stonecenteratlanta.com
Top South
830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com
Cultured Marble
1726 Republican St. Honolulu, HI 96819 808-832-2535
Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775
Solid Surface Technologies 360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.com
ILLINOIS
Custom Marble Inc.
PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net
Dirk Foster
802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163
Knapp Tile and Flooring
105 S. Main Eureka, IL 61530 309-467-9700 www.knapptileandflooring.com
Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848
New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011
Pierce Laminated Products Inc. 2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com
Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com
Sprovieri’s Custom Cabinets 55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com
Stalwart Systems
7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com
Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-857-7100 www.stevensind.com
WILCOR Solid Surface 2371 United Ln. Elk Grove Village, IL 60007 888-956-1001 www.wilcorusa.com
INDIANA
A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com
Bollock Enterprises LLC 900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com
Laminated Tops of Central Indiana Inc.
711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com
M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com
Michiana Laminated Products Inc.
7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com
IOWA
Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com
Surface Solutions Inc.
323 La Porte Rd. Waterloo, IA 50702 319-287-5056 www.surfacesolutionsia.com
VT Industries
1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com
KANSAS
Parman Brothers LTD
Surfaces Unlimited Inc.
1272 Hwy. 490 E. Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com
MAINE
Maine Marble & Granite 1312 Portland Rd. Arundel, ME 04046 207-351-5733 www.thomasandlord.com
Shad’s Custom Countertops Inc. 11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com
MARYLAND
Carefree Kitchens Inc.
2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com
Creative Surface Interiors Inc. 8393 Ardwick Ardmore Rd. Landover, MD 20785 301-386-4654 www.creativesurfaceinteriors.net
SolidTops LLC
505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com
MASSACHUSETTS
Jack’s Custom Woodworking/ JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com
Marble & Granite, Inc.
270 University Ave. Westwood, MA 02090 781-407-9560 www.marbleandgranite.com
PADCO Countertop Co. 5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com
Sterling Architectural Millwork
PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com
55 Avocado St. Springfield, MA 01104 413-732-2131 www.sterlingarc.com
2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com
76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com
75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com
VanSetten Walker Construction Co.
7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com
821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283
Innovative Surface Works
12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com
Marbelite Corp.
Solid Surfaces Unlimited Inc.
6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668 www.ssunlimited.net
MINNESOTA
Innovative Surfaces Inc. 515 Spiral Blvd. Hastings, MN 55033 651-437-1004
5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009
Premier Countertops
8720 L St. Omaha, NE 68127 402-991-7258 www.premiercountertops.com
NEVADA
Carpenters Int’l. Training Fund
6801 Placid St. Las Vegas, NV 89119 702-938-1111
NEW JERSEY
J&M Granite Design LLC 558 Englishtown Rd. Monroe, NJ 08831 908-267-4331 www.jmgranitenj.com
The Pinske Edge
119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com
Marvic Corp.
2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com
MISSISSIPPI
Alexander Counterwrights
903 Ingalls Ave. Pascagoula, MS 39567 228-938-6484 www.alexandercounterwrights.com
MISSOURI
Surface Menders
NEBRASKA
Lincoln Laminating Inc.
PO Box 174 Grand Ledge, MI 48837 517-719-0146 www.paxtonsurfaces.com
Sterling-Miller Designs Inc.
PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com
4600 N. Second Ave. Kearney, NE 68845 308-627-6702
Paxton Countertops & Showers
KENTUCKY
WoodCo LLC
Builders Warehouse
22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com
Sterling Surfaces
1121 St. Louis Ave. Louisville, KY 40241 502-419-0713
PO Box 721 Florence, MT 59833 406-880-3566
Blasius Inc.
Top Master Inc.
1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com
Jim Shreve
MICHIGAN
Cohen Architectural Woodworking
Granite America
MONTANA
TWD Surfaces
9 Industrial Dr. St. James, MO 65559 573-265-7070 www.cohenwoodworking.com 32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com
Solid Surface Designs Inc.
1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com
Spaulding Fabricators Inc. 1136 Industrial Pkwy. Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com
NEW MEXICO
American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141
International Surface Fabricators Association • Vol. 10 / Issue 1 • 49
Fabricator Directory Fabricator Directory
Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html. Creative Countertops & More
7908 Ranchitos Loop N.E. Albuquerque, NM 87113 505-814-5354 www.creativecountertopsand more.com
Franken Construction Co. 1201 Tilden Ave. Las Vegas, NM 87701 www.frankenconstruction.com
Jaynes Structures
2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com
OGB Architectural Millwork
3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com
Rojo Enterprises LLC PO Box 429 Roswell, NM 88202 505-626-3553
NEW YORK
Distinctive Granite
331 Dante Ct. Ste. C Holbrook, NY 117411 631-737-3337 www.distinctivegraniteny.com
Evans & Paul LLC
140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com
Marker Systems Inc.
940 River Rd. North Tonawanda, NY 14120 716-695-1102
Modern Home Distributing
PO Box 395 Nunda, NY 14517 585-468-2523
Penn Fabricators Inc. 100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com
NORTH CAROLINA Carolina Counters
13570 Broadway Ave. Midland, NC 28107 704-888-4010 www.carolinacounters.com
Johnson Granite Inc. PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729
Merge Design Co.
3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.mergedesignco.com
Seven Stone
8350-C Arrowridge Blvd. Charlotte, NC 28273 704-598-1255 www.sevenstone.com
Top Advantage Surfaces Inc.
John Kramer’s Fabrications Inc.
Top Shelf Laminated Products
Kauffman Kitchens
12989 Market Ave. N. Hartville, OH 44632 330-877-2138 www.topadvantage.com
PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com
Tower Industries
270 Commerce Dr. New Holland, PA 17557 717-355-9906 www.kauffmankitchen.com
OHIO
OKLAHOMA
576 Rosedale Rd. Kennett Square, PA 19349 610-444-1512 www.mcgroryinc.com
9355 Amsterdam Rd. Anna, OH 45302 937-538-7024
6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com
Seven Stone
920 Old Winston Rd. Kernersville, NC 27284 336-773-0714 www.sevenstone.com
Bertke Countertops
Cutting Edge Countertops Inc.
1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com
Earth Anatomy Fabrication 4092 Greenwich Rd. Norton, OH 44203 740-244-5316 www.earthanatomy.com
Kitchens by Rutenschroer
950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com
Korkan Granite
4561 Crystal Pkwy. Kent, OH 44240 330-677-1883 www.korkangranite.com
L. E. Smith Co.
1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com
Laminate Shop, Inc. PO Box 1218 Marietta, OH 45750 740-749-3536
Solid Surfaces Plus
4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com
The Countertop Shop LTD
10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net
50 • Vol. 10 / Issue 1 • International Surface Fabricators Association
400 Dietz Rd. Warren, OH 44483 330-393-1289
PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com
Hoffman Fixtures Co.
OREGON
Grifform Innovations Inc. PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com
Precision Countertops Inc.
PO Box 387 Wilsonville, OR 97070 503-692-6660 www.precisioncountertops.com
Satis&fy
3550 N.W. 215th Ave. Hillsboro, OR 97124 971-570-9800 www.satis-fy.com
PENNSYLVANIA ASST
350 South St. McSherrystown, PA 17344 717-630-1251 www.asst.com
Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369
Armina Stone
870 Rte. 910 Unit 400 Cheswick, PA 150244 412-406-8442 www.arminastone.com
McGrory Inc.
Pence Countertops Inc.
124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com
Pittsburgh Troy Granite 1060 484 Lowries Run Rd. Pittsburgh, PA 15237 412-446-1060 www.troygranite.com
RHODE ISLAND Allied Floor Covering, Inc.
Tiverton, RI 02878 401-624-4477 www.alliedfloorcovveringinc.com
SOUTH CAROLINA Seven Stone
1900 Suber Mill Rd. Greer, SC 29650 864-879-9378 www.sevenstone.com
Solid Products
109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz
Tom Rush
109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz
SOUTH DAKOTA
Capital City Counters Inc.
DFC-Dakota Fixture & Cabinet Co.
Harrisburg Troy Granite
Formatop Co.
760 N. Front St. PO Box 7616 Steelton, PA 17113 717-939-2878 www.capitalcitycounters.com 3617 Simpson Ferry Rd. Camp Hill, PA 17011 717-918-3315 www.troygranite.com
45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com
101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com
TENNESSEE
Alexander Brothers Tile & Marble Inc.
1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com
Countertops of Memphis
301 W. Olive Ave. Memphis TN 38106 901-602-7115 www.countertopsofmemphis.com
Creative Countertop Solutions Inc.
919 4th Ave. S. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com
Kitchen Tops
1300 Ault Rd. Knoxville, TN 37914 805-523-0967 www.kitchentops.net
Seven Stone
740 Space Park Dr. S. Nashville, TN 37211 615-386-0509 www.sevenstone.com
TEXAS
Advanced Fixtures Inc.
2655 E. Audie Murph Pkwy. Farmersville, TX 75442 972-784-8800 www.advancedfixtures.com
Alejandro Contreras 6418 Harbor Mist Dr. Missouri City, TX 77459 970-471-4393
Ba Shi Ba Inc.
38303 Green Willow Way Magnolia, TX 77355 281-881-2911
Classic Counter Tops 2325 Executive Dr. Garland, TX 75041 972-840-1234
Counterscapes, Inc. PO Box 82087 Houston, TX 77282 903-581-5676
Countertop Solutions LLC PO Box 82087 Houston, TX 77282 713-204-0080
Elite Granite & Marble 455 Commercial Dr. Buda, TX 78610 512-328-5111 www.elitegraniteand marbleaustin.com
Gecko Solid Surface Solutions
4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com
Patel Inc.
AUSTRALIA
W.R. Watson Inc.
40 Day Dr. Pasadena, South Australia 5042 Australia 040-571-3865
2306 Sunset Tr. Sugarland, TX 77478 12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com
UTAH
Utah Kitchen and Bath
2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com
VIRGINIA
Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com
Mid-Atlantic Mfg. Inc.
10040 Whitesel Rd. Ashland, VA 23005 804-798-7462 http://midatlanticmfg.com
Surface Link Corp.
4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com
TRINDCO
1004 Obici Industrial Blvd. Suffolk, VA 23434 757-539-0262 www.trindco.com
WASHINGTON
FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com
Hughes Home Concepts LLC 865 Carlsborg Rd. Ste. C-2 Sequim, WA 98382 360-683-2318 www.hugheshomeconcepts.com
Mt. Rainer Marble LLC 2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com
WISCONSIN ACS Int’l.
1478 Turnberry Circle Oconomowoc, WI 53066 520-395-7534 www.acstone.com
Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com
McDermott Top Shop LLC 200 A Main St. Sullivan, WI 53178 262-593-2456
Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575
ITALY
Asian Solid Surface
BARBADOS
In-Counter, Inc.
Legnopan SPA (Starkryl Solid Surface)
Via Dell’Industria 13-15 Piovene Rocchette, VI, 36013 Italy 39-0445-551500 www.legnopan.com
27 Lodge Terrace St. Michaels BB12001 Barbados 246-253-3440
LEBANON
Colonial Countertops Ltd.
MEXICO
Respond S.A.L.
CANADA
609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com
Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com
Svobody St., 29 Moscow Russia 125362 +7(495)782-84-75 http://akrilika.com/en
ARTCOR
FloForm Countertops 7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com
60th km. Ring Rd. Ste. 4A Moscow Russia +7-485-657-8578 www.artcor.ru
DECORA PRO
Komendantsky pr., 4A/2 St. Petersburg Russia 197227 +7 812-922-4070 www.decora.pro
Granit Design
77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com
SINGAPORE
Harvest Building Products PTE LTD
Shape Industries
61 Woodlands Industrial Park, E9 Singapore 757047 +659-797-3011 www.hbp.com.sg
10 McPhillips St. Winnipeg, MB R3E2J7 Canada 204-947-0409 www.shapeinc.com
UNITED ARAB EMIRATES Bond Interiors
460 Principale St. Saint-Sebastien, QC G0Y 1M0 819-625-2333 Canada www.summumgranit.com ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com
Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743
AKRILIKA HOLDING
10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com
CREA Diffusion
Boulevard de los Charros 1500 Col. Belenes Ind. Nte. Zapopan, Jalisco Mexico 45150 52-3310287863 www.indeko.com.mx
RUSSIA
FloForm Countertops
FRANCE
INDEKO
Victor Coronado Services
FloForm Countertops
Summum Granit Inc.
1st Floor Missirian Bldg. Beirut, Lebanon 90076 961-150-1414
PO Box 15758 Dubai U.A.E. 04 2711727, 06 5343222 www.bondinteriors.com
UNITED KINGDOM Interfab LTD
Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk International Surface Fabricators Association • Vol. 10 / Issue 1 • 51
Product News
Antolini Introduces Azerocare Natural Stone Sealer
Tenax Now Supplies Mastidek Indoor/Outdoor Cartridge Glue for Cosentino Dekton
Federal Brace Offers Harrison Top Plate Hidden Support
Tenax’s Mastidek Indoor/Outdoor Cartridge
line of hidden countertop supports. This unique
Glue is a bi-component adhesive used to glue
Azerocare from Antolini is a proprietary
Dekton, and the only adhesive specifically
treatment and sealer that reportedly gives
made for Dekton. The glue is officially approved
quartzites and granites protection against
by Cosentino and is the only cartridge glue
etching and staining caused by contact
that carries the Dekton Logo because it was
with acid-based foods, fat, grease and
developed by Cosentino in Spain. It has a very
oil. In addition to the protection afforded,
high adhesion in a short amount of time, which
the sealer also will not affect the color or
allows for cutting and polishing assembled parts
characteristics of the stone, according to
in a short time. The hardened product is shiny
the company. It also does not react to UV
countertops can be cleaned with simple soap and water.
where support is needed on both sides for an extended breakfast bar, reception counter or serving area. The gloss black of the Harrison
Top Plate is sleek, modern and its hidden profile gives countertops the look of floating.
Circle RS#37 on page 57 or visit www.isfanow.org/info.
SA International (SAi) extended its subscription-
withstand 15 years outdoors with no yellowing.
Circle RS#35 on page 57 or visit www.isfanow.org/info.
suitable for a knee or pony wall application
approved color match. It has been tested to
proper cartridge gun. The glue and hardener are
being an antibacterial treatment. After using it,
arms extending from each side, making it
pre-colored in the cartridge with the Cosentino
cartridges with a 2:1 mix ratio and requires a
hardness of the material by half, in addition to
brace includes a central steel plate with two
SAi Announces New Subscription-based EnRoute Software Packages
and easily polished. Mastidek is produced in
light and reportedly increases the superficial
The Harrison Top Plate joined Federal Brace’s
Circle RS#36 on page 57 or visit www.isfanow.org/info.
based model to three newly created EnRoute packages: EnRoute Complete, EnRoute
Circle RS#16 on Reader Service Page or visit www.isfanow.org/info. 52 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Designer and EnRoute Fabrication that enhance CNC cutting capabilities for CAD/ CAM users and have been specifically created to meet the varying requirements and budgets of customers. The new three-tier EnRoute offering ensures greater flexibility and cost control for users by enabling access to the exact productivity and design tools desired.
interior
gel coat and fiberglass resin and has a lifetime
exterior
and right edges to center drain; uses original
and
warranty. The mold slopes from outer left
applications. It is quick
setting and fast curing, with ample working and positioning times. The working time is
about five minutes, along with a cure time of an hour.
Circle RS#39 on page 57 or visit www.isfanow.org/info.
monthly or yearly subscription.
CHEN Concrete Presents NAGANO Ramp Sink Mold
Chemical Concepts Offers 650 UC Ultra Clear Epoxy The new Chem-Set™ 650 UC Epoxy from Chemical Concepts is an ultra-clear quick-set epoxy that mixes at a 1:1 ratio. As a medium viscosity, liquid epoxy it is suitable for seams, laminations and repairs on granite and other natural stone. Because it won’t yellow with exposure to UV light, it is suitable for both
chipped edges; provides a clamp hold for easy
pop out; and comes with a free reusable rubber drain plug, reports the manufacturer.
Circle RS#40 on page 57 or visit www.isfanow.org/info.
Customers have the option to pay by either Circle RS#38 on page 57 or visit www.isfanow.org/info.
“Rimlock” technology; eliminates flex; prevents
Just Manufacturing Creates Integral Integra Drain Just Manufacturing’s Integra Drain system
creates a unique integral in-sink drain system. The exclusive system design seamlessly
The new
joins the drain to the sink, so that the
NAGANO Ramp
sink and the drain are one complete unit.
Sink Mold from
The results are a safer, seamless sink interior
CHEN Concrete provides
a subtle, ramp shape to integral
designed to eliminate not only crevices in the sink
edge. The mold is reusable with unlimited
completely eliminates the need for additional
concrete sink projects featuring an eased
bottom, but also in the drain itself. This design
casting-life constructed from industrial grade
parts and rings. It adds to the hygienic element
Circle RS#17 on Reader Service Page or visit www.isfanow.org/info.
Circle RS#18 on Reader Service Page or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 10 / Issue 1 • 53
Product News of the sink by
satin-blended No. 4 Finish. The exterior bowl
crevices not
condensation. The drain system is available on
sink bottom,
from ADA-compliant to extra-deep designs in
the drain
Just Manufacturing stainless steel sinks and
surfaces are fully coated to reduce sound and
eliminating only in the
all self-rimming, drop-in and undermount sinks,
but also in
single- through triple-compartment models. All
body where
fixtures are made in the United States with 100
standing water may occur, creating opportunities
percent American steel, and are certified for
company, it also reduces installation costs and
Circle RS#41 on page 57 or visit www.isfanow.org/info.
ARRA project work specifications.
for potential bacterial growth. According to the
possible in-sink contaminants while providing a
BLANCO Introduces the PROFINA 36-in. Apron Front Single Bowl Sink
more reliable installation. A benefit to the singleunit system is that it comes complete and does not require any extra parts, rings or gaskets, which reduces the potential for leaks while making installation time faster.
The drain system sinks are made in the USA and are packaged with a tailpiece and a matching basket strainer of stainless steel. Interior and top surfaces are polished to a nonporous,
¾-in.-thick walls and the accessory ledge is made to assist in reducing countertop clutter. The integral ledge provides added work space for a cutting board and dish rack/colander. The sinks are made of BLANCO’s proprietary fireclay material for a smooth, easy-to-clean surface and are offered in two colors: White and Biscuit. A beechwood cutting board is included with
BLANCO created the new PROFINA™ 36-
the sink. Accessories sold separately include a
generously sized iconic farmhouse sink with
the accessory ledge doubling as a colander. The
save counter space while fitting stylistically
apron depth of 10 in. and a bowl depth of 9 ¼ in.
in. Apron Front Single Bowl kitchen sink, a
bottom grid and a dish rack, which can rest on
an accessory ledge. The sink is designed to
sink’s dimensions are 36 by 19 in. with a front
within modern kitchens. It is equipped with
Circle RS#42 on page 57 or visit www.isfanow.org/info.
Circle RS#19 on Reader Service Page or visit www.isfanow.org/info. 54 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Alpha Tools Introduces G-Tape
The fabrication tables
Alpha® Tools new G-Tape
can go from 32 to 44 in.
measure 78 ¾ in. long by 23 ¾ in. wide and have adjustable heights that The 1,100-lb. capacity
is designed for multipurpose masking; hard
surface protection and repair; and is designed to be used almost anywhere. It is waterproof and
market at a competitive price and fulfill their niche
UV resistant and can be used in temperatures
Circle RS#44 on page 57 or visit www.isfanow.org/info.
tears straight and easily by hand; plus it’s weather/ ranging from -40 F to 200 F. The ability to
reposition it makes it suitable for quick repairs on all kinds of surfaces. Additionally, although the
adhesion is strong, it does not leave any residue when removed.
within the company’s “all in one place” paradigm.
GranQuartz Offers XTREME Transport Racks and Fabrication Tables
tables are made of hot-
dipped galvanized steel for longevity and rust
prevention and come with two adjustable and/or
removable center supports. They come with four
wheels, two of which are fixed and two which are
locking swivel wheels. The tables are rubber lined for material protection.
Circle RS#45 on page 57 or visit www.isfanow.org/info.
Circle RS#43 on page 57 or visit www.isfanow.org/info.
GranQuartz now carries XTREME Transport Racks
Akrilika Launches Stainless Steel Sink Line
galvanized steel construction for longevity and
Stone Forest Launches New Lavatory Sinks
rust prevention and have nonmarking transparent
The new Cerne Lav Sinks offered by Stone
and Fabrication Tables. The racks are hot-dipped
Akrilika launched a line of stainless sinks series
rubber strips. The construction uses an easy
handmade sinks. They are entering the Russian
and straps. An optional wheel kit is also available.
comprising four models of quality 18-gauge
six-bolt assembly, and they have eight uprights
Forest are above-counter and semi-recessed bathroom vessels with a classic look. They
are sculpted from blocks of Luna Bianca Oro
Circle RS#20 on Reader Service Page or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 10 / Issue 1 • 55
Product News making,
carving and
detail work. The
Festool Launches Hand Sanding Line
CNC bits are made with unique cutting
geometries and Perma-
Freud Designs New CNC Router Bits
grind to eliminate buildup; computer balancing to
Freud extended its range of more than 400 CNC
to reduce burning.
Festool USA and Festool Canada is introducing a complete line of premium hand sanding products for a broad range of applications in March. Available in sheets, blocks, sponges, rolls and pads, the hand sanding line was developed in accordance with the principles of machine abrasives — with enormous material removal capacity and a long service life. They use fused aluminum oxide grit, synthetic resin for entirely bonded grits, and can be adapted to the workpiece using a flexible, soft foam or quality latex paper backing. Simple cleaning enables multiple usage. The strong grit bonding works to prevent grooves or scratches in the surface of materials and is designed with a no-crinkle formation to further enhance surface protection.
Circle RS#47 on page 57 or visit www.isfanow.org/info.
Circle RS#48 on page 57 or visit www.isfanow.org/info.
SHIELD® nonstick coating that
reduces friction while preventing corrosion for
less work and cleaner cuts. They are suitable for creating detailed inlays or decorative projects in wood, aluminum and plastics. According to the marble, a white marble with traces of gray and
company, the solid carbide bits feature Enhanced
The edge detail makes the Cerne suitable for
protect against corrosion and maximize cutting
gold/brown veining and are 17 in. in diameter.
TiCo™ Super Density Carbide with chromium to
contemporary, rustic or transitional designs.
life; advanced cutting geometry for superior chip
Circle RS#46 on page 57 or visit www.isfanow.org/info.
bits with seven new profiles designed for sign-
evacuation and finish quality; polished mirror finish reduce chatter; and multi-axis grinding to provide consistent relief angles on the entire cutting edge
ISFA Member since 1998
Circle RS#21 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013 56 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Circle RS#22 on Readers Service Page or visit www.isfanow.org/info.
Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form
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Volume 10 / Issue 1 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info. Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. About Your Business What category best describes your business classification?
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International Surface Fabricators Association • Vol. 10 / Issue 1 • 57
Classifieds
Don’t Miss These Upcoming ISFA Events!
Name
RS # Page #
BACA
3
5
Beckart
17
53
Betterley Industries, Inc.
19
54
Colonial Saw
11
22
ISFA CEO Roundtable March 28 – 30 San Antonio, Texas
Cosentino
24
59
CountertopResource.com
56
21
Coverings
5
9
ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone May 16 – 19 Virginia Beach, Va.
Glass Recycled Surfaces
4
7
GlueWarehouse.com
1
2
Groves
8
15
Integra Adhesives
25
60
ISFA CEO Roundtable June 6 – 8 Woburn, Mass.
Interzum
14
33
Jerong
20
55
Karran
12
23
KRION
13
27
Laminam
16
52
Laser Products
10
21
Maqstone
9
16
MSI
2
3
Oneida Air
18
53
Park industries
7 13
Performance Abrasives
22
56
Regent Stone
6
11
Water Treatment Solutions
15
34
ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone March 7 – 10 Virginia Beach, Va.
YOUR AD [could be here]
ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Sept. 19 – 22 Virginia Beach, Va. ISFA Quartz & Stone Fabrication Training Hosted by Regent Stone Dec. 5 – 8 Virginia Beach, Va.
Fabricators! ISFA Fabricators, do you have
used equipment you would like to
sell? Looking to fill a key position? Why not submit a FREE classified
ad? That’s right, relevant classifieds in this publication are free to ISFA
fabricator members! Just send us
the text you’d like to run and we’ll do the rest.
Email us today at editor@isfanow.org.
For those of you who are not fabricator members, email kevin@isfanow.org or call (815) 721-1507 to get a quote.
58 • Vol. 10 / Issue 1 • International Surface Fabricators Association
Ad Index
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Circle RS#24 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 1998
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ISFA Member since 2003