ISFA's Countertops & Architectural Surfaces Vol. 8, Issue 3 - Q3 2015

Page 1

VOLUME 8 / ISSUE 3 • QUARTER 3, 2015 • SINGLE ISSUE $14.95

Understanding Surfacing Adhesives Answers to common questions to help avoid glue issues Page 24

Controlling the Growth of Bacteria in Water Treatment Systems Page 20 From Red to Black: Increasing Net Profit Page 28 OSHA Deadlines for Your Right to Know Program Page 30 Co-branding and the Halo Effect Page 32


ISFA Member since 1997 Circle RS#01 on page 49 or visit www.isfanow.org/info.


CREDITS Letters to the Editor

Photography

Please send letters to editor@isfanow.org or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow. org or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor.

Photography/graphics provided by: Water Treatment Solutions, Gluewarehouse.com and TechneTrain.

Countertops & Architectural Surfaces welcomes Letters to the Editor. If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Magazine Credits

Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications

Contacting ISFA

ISFA Officers of the Board

About This Magazine

ISFA Directors

Phone: (412) 487-3207 Fax: (412) 487-3269 editor@isfanow.org www.isfanow.org

Countertops & Architectural Surfaces (ISSN (2372-983X)) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal. Special rates and charges apply for orders outside of the United States. Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2015. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs. Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Mell Hill, President Dave Paxton, Immediate Past President Adam Albee, Vice President Erica Hussey, Treasurer Ryan Miller, Secretary

Mike Woods, Director Kate Dillenburg, Director Mike Langenderfer, Director John Hansen, Associate Member Representative Jessica McNaughton, Associate Member Representative

ISFA Staff

Keith Haight, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Paul Wisnefski, Account Representative Carol Wilhite, Coordinator Chris Pappenfort, Volunteer Project Manager Joanna Duggan, Member Advocate

Cover Photo

This photo of a bead of Seam-It adhesive being applied to a seam in DuPont CorianTM solid surface is a reminder that adhesives and seaming issues can lead to major fabrication problems. Read the full story on Page 24.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 2400 Wildwood Road, Gibsonia, PA 15044.

International Surface Fabricators Association • Vol. 8 / Issue 3 • 3


CONTENTS

Features 20 Water Treatment Woes

Controlling the Growth of Bacteria and Related Safety Concerns in the Stone Fabrication Shop

24 Understanding Surfacing Adhesives Answer to common questions to help avoid glue issues 28 From Red to Black Increasing net profit 30 OSHA Deadlines for Your Right to Know Program

24

New OSHA regulatory standards are here and more deadlines approach

32 Co-Branding and the Halo Effect

Ways to get the most out of marketing product tie-ins

Departments 6 From the Editor

20

8 From the President 10 From the Executive Director 12 Education Connection 14 Calendar of Events 16 Industry News 35 ISFA News 41 ISFA Fabricator Directory

28

32

45 Product News 49 Reader Service Form 50 Classifieds/Ad Index

32 4 • Vol. 8 / Issue 3 • International Surface Fabricators Association

34


Circle RS#02 on page 49 or visit www.isfanow.org/info.


From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

A Parent Company:

Lessons Taught and Learned In my lifetime, I’ve had a lot of roles, as many of

people are all different. That means that different

times. That’s why firm rules should be established

once. At ISFA, my official title is Communications

motivational factors out and use them to improve

conditions. However, when a mistake does

us do. And much of my life I've had many roles at Director, but that title comes with a lot of hats

things motivate them. Good managers seek these their results. Another thing that is important about

to wear, such as the publisher and editor of this

diversity is that different people are better and

ISFAnow.org), etc. and so forth.

out where someone accelerates, then you can

magazine, manager of the ISFA website (www.

For business owners or managers, there are also many roles to play and many hats to wear, as

ultimately the weight of not only their businesses and workers falls largely on their shoulders, but also those of their families’ and their workers’ families. That’s a lot weight to carry.

more creative in different areas. If you can find use their strengths to your advantage, while at the same time making them happy by letting them thrive in their environment. Leadership As a parent, you have no choice but to be a leader. Children need guidance from the time they enter

At the same time there are numerous other

this world until they are adults (and maybe even a

the role of parent, which, for me, has been one of

guidance, whether it’s in the form of a business

had and probably will ever have. Life has given me

And while, as mentioned above, it is a great idea to

the parental onus seems to be most often that of

them to work in that environment, part of

responsibilities we have. I have been blessed with

little after that). Management and staff also need

the most important, and challenging roles I’ve ever

plan or a vision statement, or just proper training.

four children and three step-children, and while

find out where team members accelerate and put

teaching and offering guidance, any parent can tell

leadership is to also make sure that those same

you that it is also very much a learning experience. Each and every one of my children has taught

me a valuable lesson, or more likely numerous

valuable lessons, although they are not always

easily learned. Being a parent has probably taught me more important lessons than any other thing I have ever done. And I believe these lessons

are very applicable to every other responsibility I’ve had, and can also be applied to business

in general. If you’re a parent, then you know the

diverse workers are trained in the entire process and they also work on overcoming their

weaknesses. One of the most important lessons I have learned about leadership is to lead by

example. I don’t ask my children to do anything I wouldn’t do or haven’t done before. You should certainly understand all of the roles in your

business and not be afraid to be get your hands dirty when appropriate. Mistakes

lessons we learn from our children are far too

We all make mistakes, and children probably

want to go over a few of them in the space I have

go through learning curves and growing pains.

numerous to list in an editorial such as this, but I

more than others. So too, your shop and staff will

and discuss their applicability to the job place.

Empathy is the key to not allowing mistakes

Diversity Whether they were raised (trained) in the exact

same environment with the same set of rules, or

under a completely different set of circumstances,

6 • Vol. 8 / Issue 3 • International Surface Fabricators Association

and followed, regardless of the particular working

happen, I try to make it into a learning opportunity. We love our children, and hopefully we like our employees, so (although not the easiest) we

should try not to hold it against them. Many family

and work relationships have been soured because of an inability to forgive and forget. Ups and Downs With any task, there are bound to be ups and

downs. Some days or even years are going to be

better than others, and it has to be taken in stride. Plans, rules, processes, etc. must all be subject

to change when warranted. We have to be able to take the good with the bad and continue to work

toward optimization and creating solutions. When we hire a worker (or have a child), we are making a big investment both in time, money and even emotionally. After all, workers are people with

personalities, some more pleasant than others.

Like a parent, nurture the better qualities and offer help overcoming those that are less desirable.

Persistence is a must, along with patience and

planning. Lead the way, test your steps carefully,

and you will find that your staff will be likely to do

the same. I'm not suggesting we treat our staff as children, but as author and telecommunications

engineer Amit Kalantri put it, “Children imitate their parents, employees their managers.”

As always I look forward to your feedback. Sincerely,

to derail your productivity. Remember that we

are all human and mistakes will happen. That is especially true when cross-training, introducing

new processes or equipment, or bringing on new staff. Mistakes are also more likely during busy

Kevin Cole, Publisher & Editor kevin@isfanow.org.


Circle RS#03 on page 49 or visit www.isfanow.org/info.

ISFA Member since 1998


From the President From the desk of Mell Hill, President of ISFA Board

Let’s Talk Change! I think we can all agree that the past 10 years have been full of change. Change in the markets we service, in the customers we service and their knowledge, and for some of us, change in the products we are offering or even types of services we now bundle together. While change can be daunting at times it is vitally important. Without it, we take the chance of losing our edge, being less competitive and failing to meet customers’ demands and we know what happens when we don’t meet customers’ demands.

Customers are our livelihood and we have to

continue to adapt to what their current needs are to be successful.

Look I know, change is DIFFICULT! I’m the first

to admit it. However, while it is difficult, it is also a good thing … it’s time we all embrace it and, better yet, USE it to move forward. ISFA has tools to help; are you using them?

Let’s talk ISFA and the changes that are taking place with the association, shall we? I have

talked about how I have received a tremendous amount of benefits from participating in ISFA

throughout the past few years. I have been able to see the changes in the organization with

both the organization’s people and focus. We

have spent the last couple years trying to turn a corner and truly putting our members’ needs at

ISFA better for YOU! So participate, it can’t hurt you, and rest assured we want to help you. ISFA’s current group of board members is

extremely involved and care — I mean really

care — about what ISFA brings to the table. We want to hear from you, hear your struggles and

gives us a better understanding of how to make

up as well. We have changed, and we will continue to change because that is what you

of the year and told us that hiring and training

the opportunity to interact with others in your

consideration, and we are in the process of

you need to grow and conquer.

want, to be interactive with you; to provide you

installers is a real challenge. We took that into

industry; and to be a catalyst for the changes

developing an install program with training

videos. From my standpoint that is HUGE!!! I live that struggle regularly with bringing new members onboard, and am really looking

forward to rolling out a sneak peek of that at our annual meeting in November. That is just one of many examples.

openly and help each other as resources. And

we find out what keeps you up at night, which

meeting focused on commercial work coming

of you partook in our survey at the beginning

we have had to make some adjustments based

staff get to have a conversation with one of you,

still available and in full swing, and we have a

be there to help! For instance, a large number

Additionally, we added CEO Roundtables to give

on your feedback, but every time the leaders and

for fabrication of solid surface and quartz are

need us to do as an organization. We need, and

the forefront of what we are doing. It’s the center of every conversation we have. Along the way

when the next one will be. The TFT classes

Are you using ISFA to the fullest? Are you participating? I am a strong believer that you get out of it what you put in and have learned that firsthand. Don’t miss out on the events that can help move your business forward. Come and see what ISFA has grown into at one of our events. You won’t be disappointed!

management teams a chance to discuss issues these meetings have been wildly successful to

date. We also added our first “Gen2” meeting to help those of you transitioning your businesses to your children, and have already been asked

Mell Hill, 2015 ISFA President mhill@duracite.com

It’s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts. Call ISFA today and find out how to make your world a better place. (412) 487-3207 www.ISFAnow.org Circle RS#23 on page 49 or visit www.isfanow.org/info.

8 • Vol. 8 / Issue 3 • International Surface Fabricators Association


Circle RS#04 on page 49 or visit www.isfanow.org/info.

ISFA Member since 2000


From the Executive Director From the desk of Keith Haight, Executive Director

Not Your Father’s ISFA

I suppose the title of this editorial may sound like a bit of a cliché, but when I think about all of the things that have happened with our industry and how ISFA responded, I can’t help but to think to a large degree that the title is accurate. ISFA recognizes the changes going on and develops meaningful programs and events that support these changes. In fact, changing with the industry is a key strategy of ISFA. “Evolve with the Industry” means ISFA will always stay connected in order to ensure we bring the most relevant information and resources to you. Our team is constantly working to enhance existing programs and events or develop new content that brings you value! Some great examples of this are: Gen2 Roundtable: This two-day event is designed to help new business owners make a smooth transition and tackle the many issues and challenges they face today. The forum contains structured presentations and exercises with open forum discussion to facilitate purposeful conversation. Attendees walk away with an action plan and tools they can immediately implement. Some of the topics covered include: ■■ How companies successfully transition

from first- to second-generation ownership ■■ Relationship between first- and secondgeneration members

■■ Second generation vision vs. first

generation on business direction The first event was held in March in New Boston, Mich., (near Detroit) and a second event is scheduled for Sept. 23 and 24 in Millstadt, Ill., (near St. Louis). If your business is transitioning from first- to second-generation ownership, this workshop is definitely worth your time! TFT Install: The Total Fabrication Training Series has now expanded to include a session dedicated to the installation process exclusively. Recognizing the many conversations with fabricators, their comments have led us to develop a training program that will improve companies’ installation processes and minimize, if not eliminate, the many issues that can occur with install crews. The program is under development and is scheduled for a launch sometime in the last half of the year. Keep an eye out for this valuable session. Effective Commercial Business for Solid Surface: We recognize how a good portion of the solid surface business has evolved from a material for residential projects to one that has become widely accepted in the commercial segments. In fact, solid surface is a material that is growing and 10 • Vol. 8 / Issue 3 • International Surface Fabricators Association

gaining popularity within the A&D community and is specified more and more in commercial projects. With that in mind, ISFA has created a course that will help fabricators understand how to adapt their business toward commercial opportunities, optimize their operations and capitalize on commercial projects in the most profitable manner. In this course attendees will understand: ■■ What it takes to compete in commercial

■■ Design Basics for Sintered Compact Surfaces Each of these courses provides the attendee with one (1) Learning Unit (LU) or CEU. Additionally, each course offers a Health, Safety and Welfare (HSW) rating, which brings a higher value to the CEU obtained. Stay tuned — we are working on additional topics to include in our library.

ISFA Marketplace: Last September we launched a discount program for members that provided ■■ What special considerations to expect access to goods and services from Staples, from various commercial sub-segments FedEx and W.W. Grainger. While these discounts ■■ Lean manufacturing principles and process are limited to American members for now, two ISFA Associate members have stepped up and methods to control costs and compete included themselves on the supplier list and will profitably work with all ISFA members. These suppliers are ■■ The creation of a functional shop layout Specialtytools.com and GranQuartz. Please and process flow diagram check with the ISFA office so you may register for ■■ How to better target and win commercial this program and find out the special deal these business two great members are providing you. The first session is scheduled for Aug. 6 and 7 Trade Shows & Conferences: ISFA partnered at ISFA member Colt Industries in St. Louis. This with IWF 2014 in Atlanta. The highlights of that course is perfect for companies that are currently week were the Countertop Symposium held the expanding their facilities or moving to new locations! day before the show officially opened and the If you bring an existing floor plan, list of major pieces Countertop Pavilion during the show. Both were of equipment and list of the products you fabricate, well received. For 2016, look for similar content. you can sit with the ISFA instructor and create a However, the Countertop Pavilion is projected to custom shop layout design that’s right for you! grow to include more booth space. Additionally Continuing Education Program: ISFA is a other educational topics sure to be of interest will registered provider of Continuing Education Units be added to the lineup. We will work in conjunction (CEUs) through the American Institute of Architects with the Cabinet Makers Association (CMA) and (AIA). We have created a library of topics designed other associations to look at worlds both inside to educate the A&D community and will help and outside of countertops. position your business as viable and valuable That’s just a general overview of what we’re doing resource architects and designers can rely upon to better serve you. As always I invite you to contact when it comes to surfacing options on the projects. me anytime if you have ideas or suggestions on Our library includes: how we can keep bringing the value. ■■ ADA for the Decorative Surfaces Industry markets

■■ Solid Surface Design Basics ■■ Understanding and Using the ISFA Quartz Standard

■■ Surfacing Products – Healthcare Infection Control

Keith Haight, ISFA Executive Director (484) 354-5909 | keith@isfanow.org


WARNING! This may be the last copy of this magazine you receive! We are in the process of updating the subscriber lists for Countertops & Architectural Surfaces magazine. If you are not a member of ISFA or do not have a paid subscription, and have not renewed your subscription in the past year, you may stop receiving this publication soon.

For a limited time, ISFA is offering FREE subscriptions to qualified industry individuals

residing in North America, but you must fill out the subscription form to make

sure you will receive the publication in the future. You can find the subscription form online at http://isfanow.org/magazine-subscription. All ISFA members are automatically qualified and added to the subscription list and need not fill out the form.

You must act now if

you don’t want your

subscription to end!


OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Education Connection An Education in Direct Mail Marketing

‘Bug ’Em ’Til They Buy or Die!’ By George Hedley

Most fabricators like it when potential customers call them with jobs to bid on instead of making cold calls. The old marketing plan of letting your reputation speak for itself and waiting for referrals doesn’t work anymore. In the new normal of lower margins and more competition, you need to implement a marketing system to keep your pipeline full of potential projects to bid. The following is my simple marketing system that doesn’t require cold calls. Instead, it’s more like Chinese water torture from the old movies — Drip! Drip! Drip! I call it “Bug ’Em ’Til They Buy or Die” and it includes the following eight steps: 1. Create awareness of your company 2. Pique potential customers’ interests 3. Stay at the top of customers’ minds 4. Generate inquiries 5. Get face to face 6. Convert a bid or proposal into a contract

Pique customer interest, create a perception of value or reinforce the customer relationship.

ception of value you want to present and tell your customers about it — over and over.

Pique Interest

We want to be known as problem solvers, so we mail photos completing tight schedules or To pique customer interest, you must send out overcoming tough logistics. We mail postcards something different, bold or unique. You want to of completed projects listing extra services and stand out from the crowd and make a statement. benefits the customer received, such as personal Try to be clever, creative and fun. Never send the service, quality control or value-added cost same old throw-away pens, ball caps and notepads savings. We mail new product literature that’s like everyone else. If you send out cheap stuff, your interesting, keeps them informed and reinforces our potential customers will think you’re cheap, have low standards and not financially strong enough to cutting-edge technical capabilities. We mail tips, handle their work. Send professional materials that “how-to” checklists and cost estimating guides to help customers and increase our value to them. consistently reflect your image. Quality counts. Match your mail-outs to your customer targets. We use a newsletter that looks like a blueprint for our construction customers, but to attract investors for real estate development projects, we send out aerial photos of the neighborhood with pictures and renderings packaged in typical real estate folders. Potential customers respond to the familiar.

Potential customers must know you deliver results. Your mail should often show people delivering results. Customers don’t care about you; they only care about themselves and what you’ll do for them. Staying at the Top of Customers’ Minds

Save the reference lists, résumés of your employees and photos of your greatest accomplishments 8. Get referrals We also rotate mailing out cartoons, jokes, mini for your company brochure and face-to-face The eight-step marketing system is designed to CDs or DVDs, estimating grid notepads, coffee meetings. That stuff is all about what you’ve done. move the prospective customer through all eight cups with hammer handles, business card holders, Future customers want to know what you’ll do for steps without a single cold call. The goal is to get golf tees or ball markers and American flags on July them. This puts you at the top of their mind. potential customers to call you vs. you calling them. 4th! Once we mailed envelopes full of nails with the Use ‘Bug ’Em ’Til They Buy Or Die’ mail to show banner: “When can we nail down your next job?” Awareness The best things to mail are items that pack flat, play potential customers how you helped solve their problems; met goals; provided solutions; and gave Over time (drip!) the system builds awareness of big and won’t be thrown away. Don’t forget to put customers what they wanted. your company and what you can do. Awareness your name and logo on all of it. is based on the “Rule of Seven.” You must have Come up with a slogan that tells customers what As a general rule, only send what your customers at least seven contacts with a potential customer you’ll do for them. We use “Our Goal Is to Make will read, need to know, want and will keep. Your before they remember you, feel they know you, Your Project a Success!” Keep your marketing goal is not only to create interest, but to create trust you or will take action toward you. motto consistent and simple. Put your customerthe right kind of interest in you. Be sure your mail focused slogan on every piece of mail to keep your To grow our businesses, we mail something to creates the right perception of value about your company at the top of their minds. everyone on our mailing list at least four times company and how it does business. Tell potential per year. Once is not enough, and we don’t customers what you want them to remember about People Care About People just mail any old boring piece of mail. We send you. Don’t assume customers know what you know creative, different, unique, fun, factual, caring about you. To show potential customers we’re more Show them you care about their business and and informative articles, photos, postcards, white than a small local company, we sent maps indicat- their lives. To reinforce customer relationships, use a personal approach. Send article reprints papers, mini-brochures, checklists and guides. ing our project locations in a 100-mile radius. To We use a professional design firm to keep our show we’re qualified in a new business market, we that are directed at improving their company image consistent. Orange and blue are our colors. sent résumés of key managers with years of experi- on topics like leadership, management, staff Everyone recognizes our orange hard hat or our ence in this “new” area. To create the perception of retention, customer loyalty and increasing profits. This type of mail shows you care about them and blueprint background on every piece of mail we fast service, we mailed out “On-Time Schedulers” want to help improve their business. We also mail and photos of project photos headlined: “Another send out. This helps create and build awareness. announcements of contracts, people, promotions Successful Fast-Track Project.” Decide what perEverything sent out must do one of three things: 7. Develop customer relationships

12 • Vol. 8 / Issue 3 • International Surface Fabricators Association


OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR and accomplishments to show working relationships between our loyal customers and us.

for these mailings runs from $4,000 to $8,000 and is

Also use mail to show your company involvement in charity programs, children’s sports groups, church outreach or industry leadership. Involvement in the community is part of what you do for them. This creates interest and reinforces that you will also care for them as your customer.

We use database contact software to keep track of

Building customer awareness, creating interest and putting your company at the top of the minds of your future customers is a long (drip!) slow (drip!) process (drip!) that requires constant action over time. The system takes a minimum of one or two years to be effective. Marketing is a (drip! drip! drip!) process. It’s never a one-time event. I’ve sent mail out every three months since 1984. I’ve never stopped because it works! I always get lots of customer calls after every mailing. THEY CALL ME! And it’s affordable. We typically mail to 1,000 to 2,000 customers, potential customers and referrals four times per year. The average cost (including postage) is $1 to $2 for each piece we mail. Our annual budget

Any plan is better than a perfect plan never executed. The key to “Bug ’Em ’Til They Buy or Die” mail is

worth every penny times 10!

to do it! Every three months, rain or shine, build

awareness and create interest. Put your business at

targeted customers and our marketing system. With

the top of the mind of your future customers. You’ll

the software, we can sort by any criteria and create

personalized form letters. It only takes a few minutes to print 1,000 mailing labels — easy!

get the inquiry and be face to face. Your proposal will get you loyal customers and a lifetime of referrals, with future customers calling you.

We dedicate four hours every month to our mailing

So what are you waiting for? Start now and bug ’em

program. Some months we plan or produce the

marketing materials and some months we mail them. We look for great ideas, helpful articles, perfect

mailing pieces and photo opportunities. To remain consistent and look professional, we’ve used the

same professional design firm for more than 20 years. However, you could hire marketing or graphic design students from local colleges to help you get started. After we design our mail, the task of creating it

in-house, using an outside promotional products

vendor or getting it to the printer is easy. When we’re ready to mail, we hire temporary help to print labels, assemble packages and stuff envelopes.

’til they buy or die.

About the Author George Hedley, of Hardhat Presentations, works with contractors to build profitable growing companies. He is a professional business coach, speaker and best-selling author of Get Your Construction Business to Grow & Profit! available at www. HardhatPresentations.com. To sign up for his free e-newsletter, be part of a BIZCOACH program or get a discount coupon for online classes at www.HardhatBizSchool.com, e-mail GH@ HardhatPresentations.com or call (800) 851-8553.

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Circle RS#05 on page 49 or visit www.isfanow.org/info. ISFA Member since 2013 International Surface Fabricators Association • Vol. 8 / Issue 3 • 13


Calendar of Events AWFS July 22 – 25 Las Vegas, Nev. (800) 946-2937

AWI Annual Convention Sept. 27 – 29 Salt Lake City, Utah (571) 323-3610

ISFA Total Fabrication Training — Quartz/Stone Hosted by Alpha Tools July 27 – 29 Oakland, N.J. (412) 487-3207 www.isfanow.org

Concrete Décor Show Sept. 28 – Oct. 2 Indianapolis, Ind. (877) 935-8906

Effective Commercial Business for Solid Surface Hosted by Colt Industries Aug. 6 – 7 St. Louis, Mo. (412) 487-3207 www.isfanow.org Stone Forensics Historical Restoration and Preservation Seminar Aug. 12 – 13 Melbourne, Fla. (321) 514-6845 Regent Stone Products Quartz/Stone Repair Class Aug. 13 – 14 Virginia Beach, Va. (800) 624-8210 SFA Workshop Aug. 13 – 14 Findlay, Ohio Regent Stone Products Quartz/Stone Repair Class Aug. 27 – 28 St. Louis, Mo. (800) 624-8210 CCI Ultimate Concrete Countertop Training Aug. 31 – Sept. 4 London, U.K. +19 192 752 121 ISFA Total Fabrication Training — Solid Surface Sept. 15 – 17 Chantilly, Va. (412) 487-3207 www.isfanow.org ISFA Gen2 Roundtable Sept. 23 - 24 Millstadt, Ill. (near St. Louis) (412) 487-3207 www.isfanow.org MIA Stone Industry Education Series Sept. 24 Boston, Mass. (440) 250-9222 14 • Vol. 8 / Issue 3 • International Surface Fabricators Association

Surface & Panel Symposium Sept. 29 Milwaukee, Wis. (920) 261-1947 Marmomacc 2015 Sept. 30 – Oct. 3 Verona, Italy 39 045-829-8111 SFA Workshop Oct. 1 – 2 Brandon, Miss. ISFA Total Fabrication Training — Quartz/Stone Hosted by Alpha Tools Oct. 5 – 7 Las Vegas, Nev. (412) 487-3207 www.isfanow.org Canada Woodworking West Oct. 7 – 8 Abbotsford, British Columbia Canada (888) 454-7469

WMS 2015 Nov. 5 – 7, 2015 Toronto, Ontario Canada (866) 967-2015 Regent Stone Products Quartz/Stone Repair Class Nov. 12 – 13 Chicago, Ill. (800) 624-8210 BSI/MIA 2015 Study Tour Nov. 15 – 18 Washington, D.C. (518) 803-4336 Regent Stone Products Quartz/Stone Repair Class Nov. 17 – 18 Minneapolis, Minn. (800) 624-8210 Greenbuild Nov. 18 – 19 Washington, D.C. (972) 536-6318 Regent Stone Products Quartz/Stone Repair Class Dec. 10 – 11 Virginia Beach, Va. (800) 624-8210 Kitchen & Bath Industry Show (KBIS) Jan. 19 – 21, 2016 Las Vegas, Nev. (877) 267-4662

MIA Stone Industry Education Series Oct. 8 Los Angeles, Calif. (440) 250-9222

NAHB Int’l Builders Show (IBS) Jan. 19 – 21, 2016 Las Vegas, Nev. (800) 967-8619

Regent Stone Products Quartz/Stone Repair Class Oct. 15 – 16 Atlanta, Ga. (800) 624-8210

The Int’l. Surface Event/StonExpo West Jan. 19 – 21, 2016 Las Vegas, Nev. (800) 967-8619

The Int’l. Surface Event/StonExpo East Nov. 3 – 5 Orlando, Fla. (866) 563-7612 ISFA Annual Member Meeting & Conference Nov. 4 – 6 Austin, Texas (412) 487-3207 www.isfanow.org

Vitoria Stone Fair 2016 Feb. 16 – 19, 2016 Espirito Santo, Brazil 55-27-343-40600

Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at kevin@isfanow.org.


. T H IG N Y B Y G R E N E E R EDUCATION BY DAY. PU Elevate your business. Engage with experts. You won’t believe how a few days fly by … Your full registration includes:

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• ISFA Annual Meeting & Lunch

• Social dinner

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Join your fellow ISFA Members this fall for a few days of education, enrichment, networking and nightlife in the

Live Music Capital of the World®! Austin, Texas is the

ideal setting to reflect the energy and momentum we feel right now in the surfacing industry.

Austin’s known for music, but this vibrant city offers

more — amazing cuisine, shopping, culture and charm

wrapped in authentic American flair. There’s something for everyone on this trip; the playlist you’ll create is entirely up to you.

Oh, and did we mention you’ll be staying at the

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Bronze Sponsor Circle RS#06 on page 49 or visit www.isfanow.org/info.


In the Industry 2015 Coverings Show Experiences Solid Growth in Attendees, Exhibitors Coverings tile and stone exhibition reported

increased attendance and exhibitor numbers for its 2015 show in Orlando. More than 25,000 industry professionals attended the week-long expo.

Attendance saw a 10 percent increase from the

2014 show in Las Vegas and a 12 percent increase from 2012, the last year Coverings was held in

Orlando. Attendee increases were seen in all major categories: retailers, contractors and installers, fabricators, and architects and designers. In

addition to attendee growth, the show experienced a surge in the number of exhibitors. In total, Coverings hosted 1,094 exhibitors from 41

countries. Exhibit space spanned 440,000 net sq. ft. — an 18 percent increase in show floor space

from last year. Coverings 2016 will be held April 18 to 21 at McCormick Place in Chicago.

TCL Asset Group to Auction Stone, Quartz, Solid Surface Fabrication Facility Assets TCL Asset Group Inc. of Toronto, Ontario, will be holding a live on site and webcast public auction sale of more than 2,000 full and partial slabs of quartz and a variety of machinery and equipment for stone, quartz, solid surface and laminate fabrication owned by Stratech, a countertop fabrication company with a history of around three decades. The auction will take place on Wednesday, Aug. 5, 2015, at 10:00 a.m. EDT. Items and equipment may be inspected on Aug. 4 from 9:00 a.m. to 5:00 p.m. or by appointment. Online bidding is available through BidSpotter.com and more information is available by visiting www. ManagingYourAssets.com.

Caesarstone Opens First U.S. Quartz Surfacing Plant Caesarstone opened its new manufacturing

plant in Richmond Hill, Ga., in May. This new

state-of-the-art factory is the third production

facility for the company, and the first site located in the United States. The location was selected

because of the proximity to the Savannah, Ga.,

port and the support that Caesarstone received

from the state, the county and the city. The plant is expected to create approximately 200 new

jobs. In autumn, the company will unveil its new

KRION Showroom Virtual Tours Available For those unable to visit the KRION facilities in

Villarreal (Castellón, Spain), and those who wish to experience them again, the company made

its fully remodeled 2015 showroom public via a

virtual tour on its website at www.krion.es/blog/

en/. The showroom features the company’s new products and equipment.

“Experience Center” next to the plant, designed by famous interior designer Stephanie Goto, which will be open to the public.

U.S. Surface Warehouse Relaunches Livingstone Website Livingstone Solid Surface has recently unveiled its redesigned website. The straightforward,

easy-to-navigate site provides options for trade professionals and consumers alike. It features more information on Livingstone, including its

made from natural stone, quartz, porcelain and ceramic. They also feature showrooms that exhibit the company’s latest products.

NueMedia Upgrades Mobile Information Access NueMedia, LLC has upgraded tens of thousands of pages in its digital information portals, in CountertopIQ.com, FinishingIQ.com and

WoodIQ.com. “To satisfy this growing need for information on-the-fly, we here at NueMedia

have upgraded our mobile sites,” stated Ross Scovotti, founder/CEO.” Now it is easier than

ever to access a broad array of mission critical

data in our portals so our members can increase their operational efficiency and profitability on any Android or Apple smartphone or tablet.”

Oneida Air Systems Announces Growth Leading to Additional Hiring Oneida Air Systems, an American manufacturer of dust collection systems, announced it expects to triple its sales revenue this year, an achievement that will result in the hire of 60 new employees

Hanwha Surfaces Expands, Makes Plans for Further Growth

latest program CertainSpec . “With CertainSpec

Hanwha Surfaces, manufacturers of Hanstone

Rogers, vice president of business development.

company attributes its success to a combination

new Philadelphia showroom and distribution

M S International, Inc. Opens New Centers in California and Minnesota

its adoption of the Productivity and Capacity

facility is the focal point of the Mid-Atlantic

M S International Inc. (MSI), a supplier of

initiative that has taken its flagship consumer

distribution centers/showrooms in Plymouth,

nationwide. The PACE Lean 6 Sigma System is

just outside of Los Angeles. The California facility

increase inventory turns and increase gross profit.

facility is 50,000 sq. ft. The distribution centers

the company reported a reduction of 50 percent in

flooring, wall tile/mosaics and hardscaping

throughput increased. Within the last four years,

Quartz and Hanex Solid Surface, opened a

center for both products. The 40,000-sq.-ft. region for the company, serving as both a

showroom and distribution center. Additionally, before the end of 2015, a corporate location

will be selected in the Atlanta area with 50,000 to 60,000 sq. ft. to serve as the products'

Southeastern distribution hub. The company is

also researching a location in California to open a bigger warehouse this year.

16 • Vol. 8 / Issue 3 • International Surface Fabricators Association

users can select any of our ‘Smart Palette’ colors with complete confidence,” said Ed

over the next year at its Central New York

headquarters and manufacturing facility. The

of a commitment to American manufacturing,

Excellence (PACE) system, and a recent sales

premium surfacing products, opened two new

product, Dust Deputy®, onto retail store shelves

Minn., near Minneapolis, and Sun Valley, Calif.,

designed to improve quality, reduce lead times,

is more than 80,000 sq. ft., while the Minnesota

Within three months of the PACE implementation,

offer a full array of products including slabs,

overhead costs and production floor space while


the company has doubled its workforce, now

designers, remodelers and students. The

from the boon of mainstream attention that its

Europe, America (North and South America) and

employing 60. The company has also benefited Dust Deputy® product has garnered. The patented

BLANCO, German sink and faucets supplier, has recently produced its 50-millionth sink. The 50-millionth sink model, BLANCO Metra XL 6 S, is crafted of SILGRANIT® II, one of the company’s most innovative materials. “Our aim is to offer the highest quality, best service and professional design in every segment,” said CEO Achim Schreiber. “The impressive figure of 50 million sinks confirms that our strategy is the correct one, and at the same time spurs us on to even greater success.”

Worldwide — and two competitions per edition:

cyclonic product attaches to wet/dry vacuums

one for professionals and one for students. All

debris before it reaches the wet/dry vacuum’s

in architecture, interior design and construction.

agreements have been made with numerous

with the winners announced Dec. 15.

and removes more than 99 percent of dust and

entries will be judged by notable professionals

filter, according to the company. Distribution

Submissions will be accepted through Dec. 1,

retailers with interest being shown by others.

BLANCO Produces 50-millionth Sink

competition is broken into three editions —

Neolith Wins 2015 MIAW Award, Announces Contest Neolith sintered compact surface by TheSize received a 2015 Muuuz International Award (MIAW) for its Calacatta color. The annual

awards are organized by ArchiDesignClub (a French community of professionals in architecture, layout and decoration) in

collaboration with Muuuz magazine. Neolith won in the “Coatings and Materials” category. Additionally, the company announced its

second international competition for architects,

Professionals’ entries will be evaluated based on originality, creativity, technical complexity,

overall design and environmental impact. The

American winner will receive an all-inclusive trip for two to Living Interiors 2016, the European

interior design show in Cologne, Germany. To

submit, professionals can send remodeling project images to myneolithproject@thesize.es. Students will be competing under the theme “the Neolith

Restaurant of the Future,” designing an innovative restaurant and kitchen space with Neolith as the primary surface. They will be judged based on

the originality and creativity of the proposal, as

well as the unique ways the material is proposed

Circle RS#07 on page 49 or visit www.isfanow.org/info. ISFA Member since 2005

International Surface Fabricators Association • Vol. 8 / Issue 3 • 17


In the Industry for use. The student winner will receive an allinclusive trip for two to the 2016 Kitchen and Bath Industry Show in Las Vegas. Conceptual projects can be sent to neolith_newtalents@ thesize.es.

group meeting included a motivational speech by six-time Olympic medalist Brendan Hansen who reminded members to live to a higher standard. Following the meeting and industry showcase, Artisan Group members and exhibitors were

treated to an acoustical performance by Grammywinning singer/songwriter Drew Womack.

Atlantic Machinery Corp. Acquires Exclusive Distribution Rights to Various Machinery Atlantic Machinery Corp. has acquired the

exclusive distribution rights of all PAUL OTT

Artisan Group Holds Fourth Annual Meeting

GmbH machines, such as edgebanders

The fourth Annual Artisan Group Meeting

has also been named exclusive importer

and hot presses, spare parts and accessories

from Riebling Machinery Inc. Atlantic Machinery

& Industry showcase was again held at Architectural Granite & Marble’s headquarters in Austin, Texas, and celebrated the group of 34 member companies achieving 100 percent MIA Accreditation, and showcased around 20 exhibitors from throughout the industry. The

and distributor of VITAP SpA, a machinery manufacturer in boring and edgebanding

equipment, ranging from manual machines to

semiautomatic and fully automatic models for

high output. VITAP is also the manufacturer of

bander and trimmer system that can handle even large parts with demanding concave and convex profiles. Atlantic Machinery will be providing machines, spare parts and technical support to distributors and customers alike for all of these machines in the United States.

Arborite Partners with Richelieu Hardware as Distributor in the Northeast Region Arborite, Montreal-based decorative highpressure laminate manufacturer, expanded distribution in the Northeast United States with the appointment of Richelieu Hardware to cover major cities from Massachusetts to New Jersey. A long-standing partner of Arborite, Richelieu is an importer and distributor of specialty products catering to the architectural and design industries. They will take on responsibilities serving locations in Hartford, Conn.; Lincoln Park, N.J.; New York; Boston; and Buffalo, N.Y.

the ECLIPSE, a semiautomatic contour edge-

Circle RS#08 on page 49 or visit www.isfanow.org/info. ISFA Member since 2002 18 • Vol. 8 / Issue 3 • International Surface Fabricators Association


bathrooms, reports the company. Featuring a range of 11 colors and four pearlescent tones, it can be

Federal Brace Partners with Lowe’s Federal Brace partnered

used for both horizontal and vertical surfaces and

with Lowe’s Companies

is available in four thicknesses: 0.9mm., 1.2mm,

Inc. home improvement

10mm and 12mm. REHAU is the exclusive licensed

stores to offer its

distributor for FENIX NTM throughout Mexico

REHAU to Regionally Distribute FENIX NTM® Nanotech Matt Surface Material

and in the states of Indiana, Illinois, Louisiana,

REHAU will distribute Italian-based Arpa

12mm thicknesses in Quebec, Canada.

Michigan, Minnesota, Missouri, New Mexico, Ohio, Oklahoma, Texas and Wisconsin. In addition,

REHAU will distribute the material in 10mm and

Industriale’s FENIX NTM nanotech matt material

for vertical and horizontal applications. The surface

Rockler Helps Plant 10,000 Trees for Earth Day

electron beam technology to achieve a soft-to-

Rockler Woodworking and Hardware’s

material was developed using acrylic resins and

the-touch, light-absorbing, “super-matte” texture. The material is characterized by its abrasion

resistance and the ability to “heal” itself through thermal scratch regeneration. It is resistant to

fingerprint marks, dry heat, mold, acid solvents and household reagents. In addition, its enhanced antibacterial properties make it suitable for healthcare and hospitality as well as offices, kitchens and

partnership with the Hardwood Forestry Fund resulted in the planting of 10,000 trees in

the spring. The Earth Day effort involved two projects — one in northwestern Indiana and another in southeastern Ohio. Both planting sites are open to the public and promote

education and awareness of the sustainability of forested land.

selection of countertop

supports on Lowe’s online database. Lowe’s

currently provides on its website a number of

brackets from a variety of Federal Brace’s product lines that come in numerous sizes and finishes.

American Society of Interior Designers Names 2015 Fellows Each year, the American Society of Interior

Designers (ASID) bestows the title of Fellow to

individuals who demonstrate outstanding service and contributions to the Society, the profession, and the interior design industry. It is the highest distinction a member can receive from ASID.

The 2015 ASID Fellows are: Edward Bottomley,

ASID; Trudy Dujardin, ASID, LEED AP+D+C; Joan

Kaufman, ASID; Jean Pinto, ASID, CID; and Patrick Schmidt, ASID, RID.

Circle RS#09 on page 49 or visit www.isfanow.org/info. ISFA Member since 2004 International Surface Fabricators Association • Vol. 8 / Issue 3 • 19


Water Treatment Woes

Controlling the Growth of Bacteria and Related Safety Concerns in the Stone Fabrication Shop By Darin Dunphy Right now, your hand is home to about 150

normal life cycle of bacteria, it is believed they

sorts of general trash — all of which end up on

organisms live in every climate and location

when they die, this outer endotoxin shell breaks

brew simmering in these trenches and pits. This

different species of bacteria. These single-cell on earth. The good news is that most of this

bacteria is harmless to people, and many are even beneficial to human life.

However, the wet environment of a stone shop, the cutting and polishing of quartz, granite and

other natural and man-made products, gives rise to all sorts of harmful bacteria, living and dead.

The bacteria problem goes far beyond the stone

release small quantities of endotoxins. However, apart (for lack of a better phrase) and the organic

material is released into the environment in which they live. Generally endotoxins are not lethal, but they do create immune system responses that

often present themselves in humans as a fever.

This is the problem regarding worker health, and it is the employer’s responsibility not to create a work environment that causes illness.

the shop floor — and you have a real witches

environment is just the place for millions upon

millions of bacteria colonies to grow and die and become the source of worker illnesses.

Bacteria and its food source will always be an

unpleasant reality in a stone shop, to a greater or

lesser degree. The question is what steps can be

taken to prevent its introduction, arrest its growth, protect workers and prevent a loss of productivity or worse?

industry and exists anywhere water is used in

The problem with the live and dead bacteria

to go unmonitored and uncontrolled. Just ask

they easily become airborne. The use of cutting,

challenges with bacteria and endotoxins, and its

or mist area that engulfs workers and contains

flushing effect of its use causes lots of bacteria

are known to exist. The stone industry has seen

are introduced into the lungs, and onto the

However, because of the cost of water and sewer

the health of workers, but the next round is yet to

particular may be more dangerous than coming

Act, many shops are looking at the benefits of

OSHA’s radar.

are a proven source of immune system reactions.

manufacturing, where bacteria growth is allowed

and their endotoxins is that they are so small

the United Auto Workers Union (UAW) about its

grinding or polishing equipment creates a spray

Certainly for those who use only city water, the

litigation over the work environment in which they

these creatures and their dead remnants that

to be discharged down the drain continuously.

OSHA go after it for airborne silica and its effect on

skin of workers. In recent studies endotoxins in

charges and the demands of the Clean Water

come and you may rest assured the industry is on

into contact with the live bacteria, as endotoxins

This problem is not just for those who use recycled water. Bacteria thrive in places that are warmer

and darker where there is a food source. The stone industry for the most part incorporates trenches

Lawsuits, particularly in the metalworking and automotive industries, are underway against

companies that have, and continue to expose employees to these contaminants.

and pits, so even though a fabricator might use

But, you might ask, “How does enough bacteria

volume of water that resides in a shop at all times,

and how can it live there?” Bacteria can enter a

source of food in every stone shop.

thrive almost anywhere, it can be found riding the

just city water and discharge it, there is still some

to cause harm get into my water in the first place

and maybe for days. And there is an abundant

system in a variety of ways. Because they can

Background on the Bacteria Problem The most significant problem with bacteria is the presence of what are called endotoxins.

The endotoxin material is actually a part of their organic structure; it forms a protective outer

shell or membrane around the creature. In the 20 • Vol. 8 / Issue 3 • International Surface Fabricators Association

dust in the air of a shop, or many workers spit

on the floor, in general or as a result of the use

of chewing tobacco. The human mouth alone is a breeding ground for bacteria that should not

be introduced into your water supply. Combine this with poor shop hygiene, allowing food

waste, soda, coffee, gum, cigarette butts and all

City Water vs. Recycled Water

water recycling at various levels. Obviously shops using some level of recycled water have a more

serious problem than do those who use only city water, as the elimination of bacteria cannot and does not occur in the same way.

Regardless of whether city water or recycled

water is used, the first place to start to control the growth of bacteria is the control of trash. Owners and managers must run a cleaner operation that prevents fueling bacteria growth by controlling the food sources. Regular shop cleaning and good worker hygiene are the first places to start in helping to cut down on waterborne contaminants.

Even with the best of intentions, these

housekeeping steps will not be adequate

to protect workers, and unfortunately this

housekeeping practice or notices are not


Figure 1 — Even the pipes that deliver recycled water are not immune from buildup of bacteria (and their endotoxins).

Figure 3 — Any place where water has quiet dwell time, particularly dark spaces, such as pits, collection bags, trenches, tanks and recycling systems of all types can develop bacteria problems. The warmer and the darker the place, the higher the potential for problems.

adequate to absolve management of its

responsibilities. Additional steps must be taken. It would be preferable not to wait until a health problem arises, but should you delay, you can expect that this bacteria growth will begin to express itself in a foul, sewer type of odor. Or you will notice a slimy coating on your

equipment and storage tanks, or discoloration on water surfaces, even floating pads of

bacteria that have broken away from main

colonies. Workers may also observe rashes on their skin where they have been exposed to

the shop water, which is nearly impossible to

avoid, even with protective outerwear. By the

time these conditions present themselves, you

are dealing with both live and dead bacteria by the millions in your system, sufficient to cause a negative impact on employee wellness and productivity.

Thankfully, there are various ways to control and manage bacteria levels in any fabrication facility, and to create an environment that facilitates worker wellness, fewer sick days, increase

ground, to a greater or lesser degree. Bacteria Figure 2 — CNC collection trays and sawjet tables that can hold thousands of gallons of water can also hold large amounts of potentially dangerous sludge. by the pool’s filtration system, and the result is clear pool water that is safe to swim in.

While chlorine bleach is fine for a swimming

pool, it has some drawbacks in the stone shop.

Once the bleach has killed the bacteria, the dead bacteria are left behind if the shop water is not being continuously purged by new city or well water or filtered.

Again, bacteria (and their endotoxins) will collect

and multiply anywhere in a shop that suits them, even in the pipes that deliver recycled water

(see Figure 1). Not exempt are CNC collection

trays, sawjet tables that can hold thousands of

gallons of water and sludge (see Figure 2), pits,

productivity and peace of mind.

collection bags, trenches, tanks and recycling

systems of all types (see Figure 3); in short, any

Treatment with Chlorine Bleach

place there is quiet dwell time, the warmer and

There are a few ways that bacterial

contamination can be handled. Traditionally, chlorine bleach is added to water used in a

stone shop to help control bacteria buildup, either by continuously maintaining

the darker the better.

While recycled water supplies create the biggest challenge, every stone shop creates a breeding

and endotoxins are present everywhere so the

potential for them to become airborne in the shop and to invade their human hosts is quite real.

In addition to the endotoxin problem, if too much

bleach is used, it can significantly contribute to the wear and tear of the ferrous (containing iron) and nonferrous (like aluminum) metals that make up

large portions of many types of stone fabrication equipment. Water in general is the enemy of

ferrous metals, causing rusting that accelerates as water chemistries become more and more

complicated, or conductive. Excessive quantities of chlorine bleach are no friend to aluminum

either, as the surface can be eaten away or pitted,

reacting with the surface to create the appearance of black water, and after drying leaving behind a white residue or deposit. At high levels chlorine

can also be harmful to employees to breathe, and can cause skin irritations.

It is also difficult to maintain a zero tolerance of bacteria with bleach, hence the need to

both treat with lower levels continuously and

periodically to shock the entire system, while

filtering the shop water continuously to remove these unwanted contaminants — just like treating your swimming pool.

low chlorine levels and/or periodically

Treatment with Coolants or

the system, in the trenches, pits and

For years, the metal, glass and automotive

by most of us who own swimming

fluid to control bacteria and their resulting

by “shocking” the water stored in

Grinding Fluids

tanks. This is the same method used

industries have used a coolant or grinding

pools (although some pools use other

endotoxins, as well as to prevent rusting,

chemistries). The active ingredient in

stabilize pH and create increased lubricity

household bleach is called sodium

hypochlorite, and it is an aggressive

oxidizing agent that kills many forms

of bacteria. In a pool, these dead bugs are then continuously being removed

(allows increased line speeds by reducing

(a)

friction and lowers operating costs). If this

(b)

additive, we will call a coolant hereafter,

Figure 4 —A before (a) and after (b) iron chip rust test shows the rusting benefits of the use of a properly design coolant.

is properly formulated with corrosion

inhibitors, biocides and fungicides, and

International Surface Fabricators Association • Vol. 8 / Issue 3 • 21


if it is maintained at predetermined levels, it will

properly formulated for the industry — maybe as

prevent equipment rusting, stop the bacteria

soon as at the next industry trade show.

population from growing, and inhibit this growth

The use of a coolant requires the need to

by maintaining pH levels. If properly formulated,

employ a closed-loop system, and the closer

it will work well in the presence of both ferrous

you approach a 100 percent closed-loop design,

and nonferrous metals, and it will have no effect

the more obvious the economic benefits of using

on the surface of your product.

of a coolant become. To be effective, coolants

Rusting in the stone industry is a huge problem

require maintenance at certain concentrations

for owners, one that shortens the useful life of

in a water supply. If water is allowed to be

equipment by years, increasing fixed operating

discharged into the city sewer or elsewhere,

costs and reduces profits. Properly designed

and new city or well water is introduced, then

coolants can produce significant differences in

the coolant concentration is reduced, and more

rusting (see Figure 4).

must be added. If new coolant is not added with every new gallon of water, the benefits of the

The use of a proper coolant can limit potential

coolant will be reduced or eliminated.

harm to employees and equipment. However, coolants are not interchangeable. You cannot

In Conclusion

simply buy a coolant made for glass or metal

to your stone fabrication operation. It must be

methods of operation. There does not yet seem industry operations. However, in the near future, water treatment systems will have refined,

Whether 100 percent use of city water, use of a

100 percent closed-loop water recycling system or anything in between, all require eliminating the growth of bacteria in shop water, and

thereby eliminating the effects of their harmful

endotoxins. Early attention to this problem will

improve employee health and wellness, and will

increase the bottom line, a balancing act that all can agree with.

About the Author

water, the problem is more complex, as

• LaPel Solutions, 11304 NE 66th St., Suite 102, Vancouver, WA 98662, phone (360) 597-4958, email info@ lapelsolutions.com

Whether a shop owner decides to use chlorine

• Water Treatment Solutions, 6 Merrill Industrial Dr., Hampton, NH 03842, phone (866) 678-2109, info@ watertreatmentonline.com

bleach to kill bacteria, or a coolant for the

developed and tested a coolant that has been

manage your ongoing relationship with OSHA.

The author would like to thank the following companies that assisted in the development of this article:

outlined above.

it is likely that a manufacturer of closed-loop

proactive will also help you in your efforts to

water only or some form of water recycling system. However, with the use of recycled

to be a specific coolant developed for stone

filtration system must be the second step. Being

Darin Dunphy is a freelance writer/researcher based in the Moline, Ill., area of the Quad Cities. He can be reached at darind1972@gmail.com.

contain bacteria, whether the shop uses city

specially formulated for the industry and its

is the first step, and removing them with a

systems, like any other body of water, will

It is a simple fact that stone shop water

fabrication equipment and use it as an additive

additional benefits it offers, killing bacteria

ISFA Member since 2013

Circle RS#10 on page 49 or visit www.isfanow.org/info. 22 • Vol. 8 / Issue 3 • International Surface Fabricators Association


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Subscribe at www.isfanow.org/magazinesubscription or fax this form back to ISFA at (412) 487-3269 or by mail: 2400 Wildwood Dr. Gibsonia, PA 15044 International Surface Fabricators Association • Vol. 8 / Issue 3 • 23


Understanding Surfacing Adhesive Answers to common questions to help avoid glue issues By Chad Thomas

Flexural Strength: ASTM D790: Tested at 75 F, no surface preparation Properties

Units

Brand A

Brand B

Brand C

Adhesive Thickness

Inches

0.02

0.02

0.02

Mean Failure Stress

Psi

5,720

5,043

4,960

Maximum Failure Stress

Psi

6,135

5,481

5,295

Minimum Failure Stress

Psi

4,918

4,721

4,775

Failure Mode (Ad/ Coh/Subs)

%

30/70/0

15/85/0

0/100/0

Figure 1 – (left) Three-point flexural strength testing on adhesive bonds is performed by manufacturers using specialized equipment, although fabricators can also perform simple tests to help them determine what adhesive is best suited for a particular substrate (or combination of substrates), although results are likely to be less accurate.

24 • Vol. 8 / Issue 3 • International Surface Fabricators Association

Interestingly, the first known use of adhesives by humans was roughly

200,000 years ago, and even way back then it was two pieces of stone that our ancestors felt the need to stick together. We know this because in 2006 in central Italy, a young girl’s remains were unearthed and along with them two stone flakes were found bonded together with birch bark tar. The desire to join two materials has been with us ever since, and adhesive technology has advanced immensely along the way. Although we have moved on from tree sap, countertop fabricators are still bonding Italian stone together. The difference today is that there is a wide range of formulations and chemistries available that produce virtually indestructible, aesthetically pleasing joints on quartz, granite, acrylics and solid surface, porcelain and even the new sintered material countertop surfaces like Dekton™ and Neolith™. For the past 16 years, I have had the privilege of being part of the advancement of adhesive technology specifically for the surfacing industry. When I first started in the glue business, most countertop shops were specialized in either solid surface, stone or laminate — rarely all three. Today, though, the shops that I visit offer an ever


expanding array of surfacing materials.

The fixture time refers to the point where

questions about application techniques

to allow the part to be moved, tooled,

the bond has reached sufficient strength

This leads to some very common

sanded, etc. It should be noted that the

and the best adhesives for the range of

cure is not complete at the fixture time,

countertop surfacing materials.

and the adhesive will continue to build

The following are a few of the top

bond strength as the reaction finishes.

questions that come up on a regular basis:

The biggest variable that causes

I have to bond “X” to “Y”;

fabricators to have issues with cure

what glue should I use?

speed is temperature. The information

This is probably the No. 1 question that I

contained in the TDS is obtained in a

run into. The key thing to remember when

controlled laboratory environment where

choosing an adhesive for a particular job is

the substrates, adhesives and air

that there is no substitute for physical

Figure 2 – As this chart illustrates, the working time is the testing. Adhesive manufacturers perform amount of time a fabricator has to join substrates together with extensive test protocols on substrates and the adhesive and apply clamps, while the fixture time refers to the point where the bond has reached sufficient strength to allow the provide empirical data in the form of a part to be moved, tooled, sanded, etc. Technical Data Sheet (TDS). Specifications

temperature are all kept at a specific

constant. This never happens in a shop. For instance, introducing heat into the equation will cause the glue to cure

faster. If it’s cold in the shop, or the sheet

for bond strength, cure speed, viscosity, basic

or slab of material being glued has been stored

listed in a typical TDS. An adhesive supplier may

going to be extended. If it is too cold, the

physical properties and general information are

outside in a cooler climate, the fixture time is

chemical reaction may not complete at all and the

make a recommendation for a particular

joint will have no strength.

application that the end user should confirm using the Technical Data Sheet.

Again, always refer to the TDS and follow the

temperature guidelines for proper application and

In a countertop application, the accepted test

storage of the adhesive.

method for flexural strength is the ASTM D790

also referred to as the ISO 178. Basically, this is a

Is the bond chemical or mechanical?

three-point break test that measures stress vs.

strain or load vs. displacement to determine the

In simple terms, a chemical bond is the result of a chemical reaction in which the adhesive and the

usually conditioning the bonded samples for a

Figure 3 – A chemical bond is the result of a chemical reaction in which the adhesive and the substrate material will share electrons at the molecular level after the cure is finished, such as when v-grooving acrylic solid surface material.

Figure 1). The data obtained from breaking a

Keep in mind that adhesive manufacturers are also

— such as an acrylic adhesive and an acrylic sheet

provide accurate flexural strength numbers and

materials — and may be able to perform testing or

It is difficult to achieve a significant chemical

flexural strength of a bonded butt joint. The lab prepares accurately cut specimens and bonds them together in a controlled environment,

period of 24 hours before breaking them (see large number of bonded samples is used to

a good resource for testing — especially with new

good guidance for the best uses of a particular

provide results from tests already performed.

formulation.

If you happen to have a substrate that no one can give you a recommendation for, you can do some simple testing yourself. One method to compare cartridge adhesives for strength from brand to brand is just a scaled-up version of the three point break (although performing these tests

outside of a laboratory environment will limit their accuracy). To perform this test, prepare two

samples of the substrate that is to be tested in a

size that will allow the bonded joint between two

points to be supported and raised up off the floor.

substrate material will share electrons at the

molecular level after the cure is finished. This bond

mechanism is readily achievable when the adhesive and the substrate have similar chemical properties (see Figure 3).

bond on materials that are naturally resistant to

What is the cure speed of this adhesive?

chemical reaction. These include pure polyesters

The cure speed of an adhesive is an important

introduce certain promoters or acid compounds

consideration for any countertop fabricator.

A good understanding of cure speed will help to plan for complex part assemblies and maximize the throughput on the shop floor.

There are two main considerations when it comes

to cure speed for an adhesive. Reference the TDS for the stated “open time” (sometimes referred to

as “working time”) and “fixture time” (see Figure 2).

A 4-in.-wide strip, 24 in. long and cut in half

The open (or working) time is the amount of time

bonded together and allowed to cure. Weight

the adhesive and apply clamps. Once the end of

joint fails. Comparing the results between

at a point where any movement or disturbance of

provide an idea of the bond strength.

the final bond strength.

should be sufficient. The two samples are then

a fabricator has to join substrates together with

should then be introduced incrementally until the

the open time is reached, the chemical reaction is

different adhesive/substrate combinations will

the bonded joint will have an adverse effect on

and blended materials. Although formulators can to increase the chemical bond mechanism, it is generally advisable to increase the mechanical bond strength on these materials.

A mechanical bond occurs when the adhesive

material physically locks into place on a rough

surface. In order to increase the mechanical bond

mechanism, a fabricator can abrade the substrate surfaces with sandpaper effectively giving the

adhesive more surface area to grab. Polyester

sheet manufacturers strongly recommend good abrasion on both surfaces being bonded for exactly this reason.

What is the shelf life of this glue? Every manufacturer or supplier should be able to

answer this question for the particular formulation International Surface Fabricators Association • Vol. 8 / Issue 3 • 25


being purchased. Where it gets tricky is how

adhesives below the recommended operating

may have a stated shelf life of one year and will

use to get the best results.

storage affects shelf life. For instance, a product perform within specifications when stored correctly. However, if the adhesive is exposed to high

temperature, even for a short period of time, the

shelf life of the product can extensively be reduced. Extreme temperature exposure, such as being left on the dashboard of an install truck on a hot

summer day, will reduce the strength of the catalyst or activator dramatically, affecting the adhesive’s

ability to cure. Review your product information for recommended storage procedures, especially

when you are bringing in an adhesive formulation

temperature, they should be acclimatized before Another cause of an uneven cure is air entrapment in the adhesive cartridge. Manufacturers of

cartridge-based adhesives work diligently to

eliminate any air during the filling process, as it is a

known issue when dealing with meter-mix-dispense adhesive delivery systems. This is also the reason you should purge the cartridge before attaching a

mixing tip. This helps to ensure a good flow of both components before applying adhesive to the joint. There are two ways to determine if there is air

that is new to your shop.

trapped in an adhesive cartridge. First, an

Why did an adhesive have a spotty

feel spongy in the dispensing gun. This can also

adhesive cartridge with a trapped air pocket will

cure or fail to fully cure?

be tested by applying pressure to the pistons in

When dealing with dual component adhesives such

the end of the adhesive cartridge. If you are able to

surfacing industry, there are a number of variables

air entrapment and the cartridge should be purged

proper ratio mix and even cures. This is especially

The second method for determining if there is air

as those used in the countertop and decorative

move the pistons by pushing on them, it points to

within the system that all work together to ensure a

again to remove it.

true when considering cartridge-based delivery

systems, but also applies to older, hand-mix types

of glue. The proper mix ratio is essential if you want to achieve the bond strength and cure consistency of any dual component adhesive formulation.

As mentioned earlier, temperature is a key factor in proper adhesive application and performance. Some fabricators will store adhesives in a

refrigerator to extend shelf life. Using a cold

adhesive will not only extend the cure time, but the thicker material is not as easily dispensed. The

higher back pressure can cause off-ratio mixing and a spotty cure. If you choose to store your

trapped in the adhesive is to dispense a typical

adhesive bead and then set the dispensing gun down and observe the amount of adhesive that continues to run out of the tip. If a significant

amount of adhesive runs out of the tip after the

trigger pressure has been released, there is likely

an air pocket and the cartridge should be purged again before use.

Finally, the dispensing gun itself and the proper

application technique can have a substantial effect

on the adhesive cure consistency. If you experience a cure that is uneven, inspect the dispensing gun for defects or worn components. With the steel

type dispensing guns, a bent push rod or outer carriage may cause an off-ratio mix and uneven cure. Operator technique can also have an adverse effect, as exerting too much pressure on the trigger will cause a rise in back pressure and increase the chance of an off-ratio mix. Even pressure applied throughout the bead will keep the ratios constant and provide the best results. These are just a few of the questions we get in our daily communications with fabricators. However, by having a better understanding of adhesives and how they work, the performance of the adhesives that they select for their operations should improve. A good supplier can provide direction, and the Web is an excellent resource for researching new adhesive technologies as new materials and fabrication methods are introduced. If you have questions about adhesives, best practices or the best way to bond new or exotic countertop materials, feel free to contact me personally and if I don’t have the answer, I’ll certainly do my best to get you one. Happy bonding.

About the Author Chad Thomas was a founding partner at Gluewarehouse.com, now a division of IPS Corporation, and supplier of Seam-It adhesive products. His current roles include sales and marketing for gluewarehouse. com and business development for the Structural Adhesives Division of SciGrip adhesives on the West Coast. He lives in Vancouver, Canada, with his wife Susan and two children, Shae and Evan. He can be reached directly by email at chad@gluewarehouse.com or by phone at (778) 878-9254, or more information can be found at www.gluewarehouse.com.

Circle RS#11 on page 49 or visit www.isfanow.org/info. ISFA Member since 2014 26 • Vol. 8 / Issue 3 • International Surface Fabricators Association


Circle Reader Service #12 on the Reader Service Page or go to www.isfanow.org/info

ISFA Member since 2010


From Red to Black: Increasing Net Profit By Joanna Duggan This is the story of how my husband Mike and

From our financial reports, it was easy to see that

upon Dr. Deming and his theory of Total Quality

fabrication business.

profitable, as it was often possible to use scrap

back in the ’40s and ’50s, and it is still great stuff:

I were able to improve the net profit of our

From 1986 to 1995 we owned a solid surface

shop in Northern Virginia. It was a good business. We had good customers and did some very nice

high-profile jobs. We always put quality first, had

jobs with add-ons and upgrades were much more for these upsells plus we were already on the job

— so no extra trips. Wouldn’t the customer like a

new vanity? A cove backsplash? A window sill? A kitchen table? Asking was a no-brainer.

good employees and were good at marketing. Our

But most of our work was wholesale and we

in the marketplace.

force” needed training, and we invited each client

customers liked us, and we had a good reputation We kept growing in small financial increments,

but our profit margins just weren’t good enough, and we didn’t understand why. We could never

significantly get ahead. Worst of all was that when we were busiest, we could actually lose money. (Sound familiar?) It took a long time and hard

didn’t meet clients until after the sale. Our “sales

to our shop for a simple lunch, one company at a

time. The boss and all designers and salespeople were required to attend. We made up binders

for each person, loaded with good information

about product options, possibilities, upgrades and pricing.

work to figure out how to fix this. We came to

We explained how up-selling would bring them

complicated than only getting more jobs.

person also received a cutting board so they

Taking It to the Next Level

hand. And they got a shop tour — something new

understand that making money was much more

Our first important decision was to find a better accountant and get a better handle on money matters. We asked the comptroller at our

distributor for a referral and made an appointment with the principals. When they answered our

questions before we asked them, we knew these were the guys for us. They weren’t cheap, but they were worth every penny.

Getting better at all aspects of accounting, not just bookkeeping, was life-changing. This new

more money — it was simple arithmetic. Each could see the properties of solid surface firstand interesting to them.

spent on the purchase of solid surface sheets, and we came up with this solution. Let’s say a

sheet cost $500. If we could save two sheets a

month, it would add up to an extra $12,000 a year going straight to the bottom line. This was easy to do, and how much better would it be if we could

save three or four sheets a month? Keeping track

of and using “scrap” became extremely important. We did well with accounts receivable, and had a payment rate of around 90 percent. Clients who

Immediately jobs became larger and more

profitable and our finances were improving. Lessons Learned Then we hit a very busy season, and mistakes

hours and getting tired. Equipment was left on

on contracts. We faced wrong numbers, missing or wrong job details, etc., and money seemed to be flying out the window.

Then one day, for the first time ever, a job had

to be brought back to the shop because repairs could not be made on-site. A total disaster!

Dr. Deming went to Toyota in the 1950s,

incorporated these concepts and others, and

Toyota became lean and mean. One of the most important concepts was about systems. They

all have to be foolproof, no wiggle room. And if a mistake is made, it is the fault of the system, never the fault of the employee.

The main theme of another book, Building a

Chain of Customers by Richard J. Schonberger, that we took ideas from is that we are all each

other’s customers, and there needs to be good

communication at all levels, from top to bottom.

Basic communication, keeping each person in the

loop and allowing each person to speak to anyone employees and promotes success.

every contract that had been problematic in the

previous months. Mike used a dry-erase board to chart mistakes and stood at that board for hours. Each contract was discussed in detail, with input from everyone. The mistakes were added to the

chart, and it became clear where the problems lay.

A good part of the discussion was about how the

problem could be avoided, or perhaps solved in a better way. At the end of that day, we knew what had to be done.

With the fault being on the system and not the employees, each employee contributed to the

discussion, sharing their perceptions and ideas on how each situation could be improved. Everyone appreciated the opportunity to speak their mind

and valued our respect for what they contributed.

and told them we were having quality control

page, and that felt great! Our employees learned

called clients who were expecting job deliveries

By the end of that day, we were all on the same

problems, and that they would get a perfect job

so much that day, and we learned even more.

a few days later. Surprisingly, they seemed to appreciate that. Then we booked a room at a

hotel and had a very important company meeting. Before this shutdown, Mike had been spending

job. That worked!

to find solutions to our problems. He came

28 • Vol. 8 / Issue 3 • International Surface Fabricators Association

come about. We took these to heart.

That did it! We shut down the shop for a day,

didn’t pay within a reasonable time had to pay half up front and the remainder at the completion of

boss isn’t onboard 100 percent, change will not

So off we went to the Holiday Inn, armed with

They didn’t care that we would do better, too.

jobs, things left behind in the shop, errors made

enormous percentage, not just amount, of money

supplies; “All change starts at the top” — if the

new ideas on how to increase their income.

directly paying their salaries. And now they had

money, and this information gave us a new road One fact we hadn’t fully appreciated was the

just-in-time (JIT) purchasing — no backlog of

about a problem or ask any question empowers

started to be made as people were working longer

map for our future.

streamlining systems and making them foolproof;

These were OUR salespeople, even if we weren’t

ability to clearly understand where we were

making money, losing money and spending

Management (TQM). This was ground breaking

evenings at the library, researching ideas, trying

These are the changes we made: 1) Daily quick meetings to talk about each

job helped improve communication, and kept everyone in the loop.

2) All change orders were to be put on orange


paper so they were easily seen and would not

abrasives, different colors of adhesives and

be missed.

silicones, etc. Of course, the installers had to

It was brilliant!

that provide information and connections to help answer questions or get advice that can help achieve successes like these more quickly and with less effort, I would urge you to take advantage of these opportunities wherever possible.

So with our systems greatly improved, things

About the Author

look at the rack before leaving the shop, and

3) A job packet would only be sent to the

before leaving the job. This eliminated trips back

shop when all parts were complete, every decision made and the sink was in the shop. Understanding this helped the homeowner make quicker decisions. 4) All finished jobs were placed on a cart with splashes taped together, with paperwork,

and forth to the shop as well as lost tools.

ran much more smoothly, and errors decreased

Joanna Duggan was a founder of ISFA, and publisher of SolidSurface and Surface Fabrication magazines. She currently serves as ISFA’s Member Advocate and can be reached at Joanna.duggan25@ gmail.com.

to almost zero. Employees were happier, and so were we. We rewarded their efforts and were

directions and any special instructions. 5) A special wooden rack was built and attached inside of the install truck. This rack had a dedicated spot for each item necessary for installation, such as routers, sanders, saws,

rewarded in turn. None of this happened overnight, it wasn’t easy and it was never perfect, but it was really good! And now that there are organizations like ISFA

Circle RS#13 on page 49 or visit www.isfanow.org/info. ISFA Member since 2002

International Surface Fabricators Association • Vol. 8 / Issue 3 • 29


Deadlines for Your New Right to Know Program By Shannon DeCamp

Some regulatory deadlines for the new Hazard Communication Standard are upon us, so heads up! If you use even a single hazardous chemical in your workplace, this affects you!

word, pictogram(s), hazard statement(s) and precautionary statement(s) for each hazard class and category.

Hazard Communication and the GHS The Globally Harmonized System of Classification and Labeling of Chemicals (GHS) is an internationally agreed upon system that replaces the various classification and labeling standards used in different countries. The OSHA Hazard Communication Standard was revised in 2012 to conform to the GHS. The revised regulation established four deadlines as a phased approach to meet various requirements of the new standard — two of which have already passed. What Has changed? The old standard allowed chemical manufacturers and importers to convey hazard information on labels and Material Safety Data Sheets (MSDS) in whatever format they chose. The modified standard provides a single set of criteria for classifying chemicals according to 10 health and 16 physical hazards, and specifies hazard communication language for both labeling and Safety Data Sheets (SDS).

SAMPLE

Safety Data Sheets: SDS now replace MSDS. The new format requires 16 specific sections, ensuring consistency in presentation of important protection information. Employers must ensure that SDSs are readily accessible to employees. Section 1: Identification Section 2: Hazard identification(s) Section 3: Composition/information on ingredients Section 4: First-aid measures Section 5: Firefighting measures Section 6: Accidental release measures Section 7: Handling and storage Section 8: Exposure controls/personal protection Section 9: Physical and chemical properties Section 10: Stability and reactivity Section 11: Toxicological information

Pictograms: Labels now contain pictograms to alert users to the chemical hazards to which they may be exposed. Each pictogram consists of a black symbol on a white background framed within a red border. The pictogram on the label is determined by the chemical hazard classification.

Section 12: Ecological information (nonmandatory*) Section 13: Disposal considerations (nonmandatory*) Section 14: Transport information (nonmandatory*)

Labels: The new requirements for labeling offer workers better protection from chemical hazards, while also reducing trade barriers and improving productivity for American businesses that regularly handle, store and use hazardous chemicals.

Section 15: Regulatory information (nonmandatory*)

Chemical manufacturers and importers must provide a label that includes a product identifier and supplier information, a signal

*Note: Because other agencies regulate this information, OSHA will not be enforcing sections 12 through 15

30 • Vol. 8 / Issue 3 • International Surface Fabricators Association

Section 16: Other information including information on preparation and revision of the SDS.

What Should Be Done by Now? GHS requirements in effect as of Dec. 1, 2013 You should have already trained your employees how to read the new GHS labels and SDS — that deadline was Dec. 1, 2013. GHS requirements in effect as of June 1, 2015 As of June 1, 2015 manufacturers and importers will provide all new products with the new GHS labels and SDS in GHS format. Suppliers may still ship existing stock with old labels and SDS until Dec. 1. As noted above, your employees should know to expect these changes and must know how to read the new labels and SDS. What Still Needs To Be Done? GHS requirements in effect as of Dec. 1, 2015 Beginning Dec. 1, chemical manufacturers, importers and distributors may only ship containers with GHS labels, and all SDS will be in GHS format. At this point, every new product you receive should conform to the new standard. GHS requirements in effect as of June 1, 2016 The deadline for full compliance with the new Hazard Communication and other standards affected by the GHS is June 1, 2016. After meeting all of the previous compliance deadlines, by this date you must update your hazard communication program as necessary, and provide additional employee training for newly identified physical or health hazards. If you provide alternative workplace labeling of chemicals, these must also comply with the new label standards.

About the Author Shannon DeCamp is client services manager for TechneTrain, which has released new training modules for Hazard Communication to help you with your transition to the GHS. These products and others are available from ISFA at discounted prices. For further information regarding OSHA Compliance requirements for the surface fabrication industry, visit www.technetrainonline.com, or call (800) 852-8314.


Learn Something New. Create More Profit. Make More Money. Give Your Company the Leading Edge. UPCOMING TRAINING DATES: Total Fabrication Training — Solid Surface Chantilly, Va. September 15-17 Total Fabrication Training — Quartz/Stone Oakland, N.J. July 27-29 Las Vegas October 5-7

Whether it’s adopting a new material to offer more to your customers, or refreshing your staff on some of the best techniques and practices in the industry, there’s a reason for everyone to experience Total Fabrication Training.

Find Out More & Watch Our YouTube Video! Visit www.ISFAnow.org/tft or call us at (412) 487-3207

Circle RS#14 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 8 / Issue 3 • 31


Co-branding and the Halo Effect

By P. Max Le Pera Marketing and psychology are closely related.

in mega sales. Without the brand mystique of

When a celebrity spokesperson endorses a

human behavior, marketing can be seen as the

been successful, but not to the extent it was.

of the Halo Effect. Beliefs and perceptions of

While psychology is basically the study of

study of human behavior in the marketplace.

Marketing is an effort to emblazon a message in

potential customers’ minds (both consciously and subconsciously) through various multisensory

approaches. Empirically, one such strategy that many companies of every size are increasingly

using is co-branding. Co-branding is designed to instill automatic credibility in the eyes of the

consumer, increase popularity and sales for both

Eddie Bauer, this line of automobiles may have Among my favorite goals of co-branding is differentiation preservation. A well-defined

particular item, marketers are taking advantage the product are increased given the positive perceptions and feelings of the endorser.

co-brand initiative raises significant barriers for

When a licensee is able to display and promote

If your innovation is more proprietary in nature,

digital venues of the licensor, an enormous Halo

commoditization and low-cost import parity.

Cited often with overwhelming results was the

competitors to steal your thunder and copy you.

the licensed product in the myriad physical and

effective co-branding can also raise the bar to

Effect is realized for the licensee.

It can be a powerful offensive and defensive

effect on Apple computers via success of the

core competency, increase revenues, expand

a dramatic increase in sales and market share

strategy. You may be able to build your own

iPod. The entire breadth of Apple’s offering saw

Co-branding is nothing new, and yet its strategic

your brand awareness and increase your overall

from the success of the iPod — the Halo Effect in

a form of synergy or synthesis of mutual assets

to respond to the changing marketplace and your

use this approach to suggest enrichment of their

margin and differentiation. Ultimately, successful

product by combining their resources.

synergy, manifesting a whole that is greater than

of the partnered brands. It also provides the medium for the Halo Effect.

employment is on the rise given the likely ROI. It’s

corporate value. Likewise, it provides the means

to produce a greater result. Some businesses

customers’ needs while providing the avenue to

current offerings. Others create an entirely new

co-branding is the synthesis of energies, or

One major goal of co-branding focuses on

introducing one’s assets (brands, products,

services, etc.) to the loyal following of another’s. Intel, for example, was a premium OEM brand but enjoyed little consumer brand awareness.

Its strategy to co-brand with leading computer

hardware companies gave its “ingredient brand”

status a quantum leap into consumer awareness. Another tangible benefit to co-branding is cost savings, which is even more important during

difficult economic times. Sharing the same labor

or property is increasingly common. Look at what

Pizza-Hut and Taco Bell have done in recent years — these synergies have had significantly positive returns.

the sum of its parts. The Halo Effect

Another important facet of co-branding is the

Halo Effect. Co-branding enables one brand to

benefit from the “halo of affection” that belongs to another. The lift in sales and market share as a result is a quantifiable benefit. The potential

increase in brand awareness and perceived value

­— priceless!

Edward Thorndike, an eminent psychologist in the 1920s, coined the term “Halo Effect” to effectively describe a process in which

humans develop a biased perception. Business owners and marketers can create leverage,

awareness and the Halo Effect by associating

Co-branding is also a low-cost alternative for

their businesses with other successful brands.

premium is easier to justify on a new product or

endearing, impactful thoughts and emotions of

— it’s differentiation at its best and that’s the road

seek attributes in others we wish our customers

the co-branding effect was enormous as realized

“Co’s” value and awareness.

companies seeking higher margins. Charging a

This association is intended to elicit positive,

service that’s marketed under two or more brands

high quality, performance and reputation. We

to margin! When Ford partnered with Eddie Bauer,

to associate with us, thereby absorbing the

32 • Vol. 8 / Issue 3 • International Surface Fabricators Association

full glory. What makes this story more incredible

is that Apple had relatively little brand marketing

investment in those other products and services during the explosion of the iPod and iTunes. As you consider your marketing strategies

for the balance of 2015 and into 2016, pay

particular focus on what you do best — your

core competence. Regardless of the product and service you offer and where you lie in the food chain to the consumer, consider investing the

lion’s share of your marketing and PR budget into your greatest asset: the one that has earned you the reputation and sets you apart. You will want to promote differentiation and other facets of

your business, but carefully weigh your marketing investment dollars. If you can focus on the one or

two resounding assets of your company, you gain the financial leverage of the Halo Effect and your entire company benefits, if even by association, when co-branding. Looking Ahead “Sprint to the Finish” remains a phrase used to

describe a corporate posture for the balance of the fiscal year. Whether at halfway through the year

or right at the beginning of Q4, how you prepare to finish your year will speak volumes. With

six months behind your corporate belt, and no

unforeseen issues, you should have a rather solid forecast of what your fiscal (calendar) year-end


will look like. You can choose to develop a co-

brand strategy now or choose to refine your best

practices and begin a value optimization process for which you make 2016 your explosive year.

Every company must evaluate where they are in

the timeline for this process and understand their

strengths, weaknesses, opportunities and threats. Because co-branding’s success relies as much

on the partner’s ability to benefit from you, YOU

must be in prime position to offer your best to the partner. That said, there are a few things you can focus on immediately in preparation. Corporate Image Successful businesses will immediately conjure up positive thoughts and emotions in their

target’s consciousness. If you have been truthful

in your representation, delivered more than what was expected in an aggressive time frame and

satisfied every need and more of your customer,

you have created that priceless lasting impression via positive emotional association. One’s brain

Alignment

A corporation is a team. When the team is aligned

We’ve all heard it said, “You are only as strong as your weakest link.” All too often, what we

want or script our businesses to be is not what is manifested and delivered to the consumer and/ or your employees. When a company is out of

alignment, this disconnect is what is revealed and

is sorely expensive. Every company should have a mission statement and set of core values shared with and accessible by every employee:

delivered to the consumer that polishes your corporate halo with every interaction. It’s a

cumulative process and consistency is key. Sales, Marketing and Differentiation Sales and marketing are inextricably related but distinct disciplines. Some predict marketing

efforts will be more successful in the coming

years. With so many products in our market being

■■ Leadership at every level, down to the

individual leading him or herself, must use the

corporate mission and core value principles in his or her daily decisions.

■■ Marketing must make clear to the entire company what messages are behind the

campaigns and make everyone in-house a champion before going to market.

■■ Customer service must deliver on the

mission and values in how they communicate,

will tend to remember the feelings attached to

process orders, resolve issues and provide all

memory. Therefore, generating the most positive

■■ Outside teams: Drivers, installers,

and drive good will for many years to come.

mission in every interaction with a customer.

a memory a lot more than the details of that

assistance.

feelings about your company can last a long time

salespeople, etc., must embody and deliver the

Circle RS#15 on page 49 or visit www.isfanow.org/info.

and working in concert, there is a harmony

near or slightly past maturity, innovation seems lacking, and the barrage of imported goods

cause prices and so too, gross margin to decline. Where your sales team comes in is to ABC – always be closing, yet while also finding

opportunities for products and services while they are relating to their clients. One large

aspect of marketing is envisioning or predicting trends, so your sales team should be gathering information to assist. Systematically and

regularly pooling this information can provide a foundation for innovation, new products,

new bundled offerings and more. This is part

of aligning your business and a team centered on sharing the voice of the customer to make strategic product offering decisions.

Circle RS#16 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 8 / Issue 3 • 33


Practical Advice for Any Fabricator Find a technique, new piece of machinery, tool

or process that focuses on how your customer wins and market it. Some examples would be

faster turnaround time; better aesthetics; better edging or cutout choices; or added durability

Consider the win/win: Your incremental cost to template and install is minimal because it

is done at the same time. Regardless of how

you price that top, you win by either converting remnant inventory into cash or making a nice profit on the top, sink and faucet. You’ve

Co-branding can certainly be a powerful tool to create depth, breadth and awareness of your brand. The synergies created can catapult your business, and leverage gained via the Halo Effect can be priceless.

yourself apart and capture the margin from

Among the caveats to co-branding are something called the Horned-Effect, which centers on lack of due diligence and exit strategy. Your best defense is to focus on optimizing your company and its ability to standalone. This diligence creates sustainability and becomes the tool that succeeds in realizing a valuable co-branding option. goal? To be the Brand and NOT the Co.

that includes the best and unique colors from

■■ Would you consider a reciprocal lead-

About the Author

important but so is your solvency and overall

wholesaler, hardware store, paint store, interior

best also lessens the cost of yield-loss.

■■ Analyze your cabinet partners and fabricate

to your product. Critically look at what and

turned a dead remnant into a three-pronged

that set you apart and sell them. Each one that

consumer.

how you fabricate and install, find those things

profit center and provided a real value to the

brings tangible benefit to the end user and can

■■ Create your own branded bundles: Can

can be converted into profit.

disposal, grid, soap dispenser, cutting board,

be differentiated from others is an asset that Consider any or all of the following:

you bundle a sink, faucet, strainer, garbage

etc. and create a brand name for them? Set

■■ Create your own branded color offering

accessories.

several surfacing suppliers. Brand loyalty is

generating program with your local plumbing

value proposition. Exploiting the best of the

furnishing store, etc.?

■■ Vanity offering. Most everyone has a vanity

a sink in a color, edge, style and depth that

offer a sink and/or faucet as well? Would you

particular cabinet line. Seek their input on the

offering using remnants by now, but do you

elegantly matches the look and feel of a

be willing to give an incredible incentive to do

design and you both can win by extolling the

a bathroom top while doing the kitchen?

virtues of each other’s assets.

Circle RS#17 on page 49 or visit www.isfanow.org/info. 34 • Vol. 8 / Issue 3 • International Surface Fabricators Association

P. Max Le Pera is principal partner of Global Surfacing Alliance, LLC. With more than 20 years’ experience, he is an expert business and marketing strategist for the building materials industry. He can be reached at (908) 358-5252 or by email at PMax@ GlobalSurfacingAlliance.com.


Here.Now.News. The ISFA CEO Roundtable

Upcoming ISFA Training & Events

By Keith Haight

For more information or to sign up to attend any of these events, call (412) 487-3207 or email gatherings@isfanow.org.

On June 3 and 4 ISFA conducted a CEO

Roundtable in Chantilly, Va. Our host for the event was our member SurfaceLink. Both John Vatis (owner) and Jackie O’Neill (VP) were gracious

hosts and provided an excellent facility to conduct the meeting.

Attendees of the event were diverse, which

allowed everyone to hear different points of view and perspectives from different sides of the industry. Representing the industry were

professionals from fabrication, distribution,

surface repair and restoration, material manufacturing and healthcare. In attendance were:

• Jessica McNaughton, president – CaraGreen, Raleigh, N.C.

• Jackie O’Neill, VP operations – SurfaceLink, Chantilly, Va.

• John Vatis, president – SurfaceLink, Chantilly, Va. • Joanna Duggan, founding ISFA member, Richmond, Va.

• Rodrigo Velazquez, president – Indeko Superficies, Guadalajara, Mexico

• Jeff Moore, VP sales & marketing – GSP Surfaces, Nashville, Tenn.

• Russ Berry, president – A.S.S.T., McSherrystown, Pa.

• Michael Wood, business director – Highmark, Pittsburgh, Pa.

Even though I am the executive director of ISFA, I

have to admit I was nervous because this was the first roundtable I’ve conducted. However, after

speaking to our former executive director, Chuck

Sawyer, he assured me to just introduce the topics and the group will take over … and they did!

We started out with 12 topics on half a sheet of paper. By the time we were finished on the

second day, we had 36 topics and six pages of notes! Certainly this group was not short on

conversation. Some of the topics that had special interest for the group involved hiring quality

people; flipping specs (or how not to get them flipped); perspectives on green/sustainable

materials; the future of distribution; the future of solid surface in general; and change management.

Thankfully, Michael Wood was a great facilitator helping to guide the group through their discussions as well as injecting some thoughtprovoking comments and exercises that kept them attentive. He certainly added a level of knowledge, experience and fun to the meeting! Personally, I had a great time and learned a lot from everyone, but I certainly wasn’t the only attendee to feel that way. “This was my first experience to be involved in a small group function that was sponsored by ISFA,” said Jeff Moore. “After attending this two-day session I came away feeling that it was very beneficial to me since we spent a great deal of time discussing distribution, specifications and fabrication. The session had limited attendance, but contained individuals from manufacturing, fabrication and distribution. I walked away with many good new ideas and was able to network with new contacts. I would strongly recommend that ISFA has more of these sessions in the future.” The group was interesting to say the least. People came from all different segments of the surfacing industry, but all with the same goals and business concerns as well. Brainstorming with peers about business in general, each of us telling our story and sharing ideas, is exactly what a business owner or leader needs. With this type of format especially, we were able to get to know each other. Consequently, we were able to share closely held thoughts and concepts that we wouldn’t otherwise in a large conference atmosphere. “The CEO Roundtable discussion facilitated by ISFA was a unique experience to engage with industry experts from around the country and around the world,” agreed Jessica McNaughton. “The wealth of knowledge and expertise was incredible. We covered topics from marketing to HR to driving sales and addressing industry change. The small group size allows you to make true relationships, and ultimately, partnerships with industry peers and businesses. My company will certainly see

ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools July 27-29, 2015 Oakland, N.J. ISFA Total Fabrication Training – Commercial Solid Surface Hosted by Colt Industries Aug. 6-7, 2015 St. Louis, Mo. ISFA Total Fabrication Training – Solid Surface Sept. 15-17, 2015 Chantilly, Va. ISFA Gen2 Roundtable Sept. 23-24 Millstadt, Ill. (near St. Louis) ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools Oct. 5-7, 2015 Las Vegas ISFA Annual Member Meeting & Conference Sponsored by Cosentino, Kohler, Integra Adhesives, SolidSurface. com, Moraware and Gemstone Nov. 4-6 Austin, Texas direct bottom-line benefits based on my experience at this event. I look forward to attending another.” Probably like most of the attendees, it was difficult to find the time to participate in the event because of all of the pressing day-to-day duties we are all faced with. However, I really enjoyed the CEO Roundtable, and I realize that it was a great investment. I wouldn’t want to miss another one. I think it was summed up pretty well by Joanna Duggan, when she said, “It's is still the most International Surface Fabricators Association • Vol. 8 / Issue 3 • 35


ISFANews important thing to meet with your peers and exchange thoughts and ideas." I came out of the discussions inspired and motivated, with some new ideas and some good friends. I’m sure the others would agree. Thanks again, John Vatis, for opening your doors and sharing your time and facilities with us all." New 2nd Generation Roundtable (Gen2) Event Date Announced The Second Generation Roundtable event that was hosted by ILSD in March completely sold

Total Fabrication Training Programs The Total Fabrication Training (TFT) Programs

ISFA also recognizes not everyone will be

are among ISFA’s flagship programs that are

able to leave their business to attend a TFT;

highly sought after by fabricators. Currently

The event is for businesses that are going

concepts in the entire fabrication and

when transitioning from a first- to a second-

Total Fabricator Training – Quartz/Stone Hosted by Alpha Tools Oakland, N.J. July 27-29 Las Vegas Oct. 5-7

hands-on fabrication training and instruction are provided. In two and a half days students

individuals, plus avoid the potential pitfalls

Remaining 2015 class dates are as follows:

employees to be trained or to pick up an

outside of St. Louis.

perspectives of first- and second-generation

established training centers.

an opportunity for fabricators to send new

version of Total Fabrication Training, basic

owners-to-be understand the different

level of training they would receive at ISFA’s

surfacing products. The classes represent

In either the solid surface or quartz/stone

offering is designed to help owners and

facility in close proximity and receive the same

are endorsed by leading manufacturers of

upcoming calendar. The second session is now

or someone else taking over the company. This

a fabricator to choose his or her shop or a

for the decorative surfaces industry and

second opportunity to attend this event to our

ownership to offspring of the previous owners

of their choosing. This level of training allows

comprehensive training programs available

entirely new skill set for their businesses.

through a transition in management and/or

this offering to include training at a local facility

stone fabrication training, they are the most

out, and as we promised, we have added a

slated for Sept. 23 to 24 in Millstadt, Ill., just

therefore, we have expanded the options for

available for either solid surface or quartz/

ISFA Total Fabrication Training – Solid Surface Chantilly, Va. Sept. 15-17

are taught fundamental and advanced installation process. Topics covered are safety, product knowledge, productivity concepts,

To register or obtain information on cost,

templating, seaming, cutouts, bowl mounting

logistics and other criteria for a TFT, please go

processes, edge treatments, basic repairs,

on our website www.isfanow.org and click on

backsplashes, finishing, quality control and

the Total Fabrication Training tile at the bottom

inspection, installation and support systems.

of the home page. You can also register for

ISFA offers TFT Solid Surface classes through

these training classes on the site.

our associate member SurfaceLink at its facility

Additionally, you can register for the Solid

generation business.

in Chantilly, Va., near Washington, D.C. Our

For more information or to register, visit the ISFA

associate member, Alpha Professional Tools. Alpha Tools has offered its two facilities in Las

magazine, or email info@isfanow.org or call

487-3207 or by email at info@isfanow.org.

Vegas and Oakland, N.J. for this valuable training.

(412) 487-3207 for more information.

website at www.ISFAnow.org, or contact ISFA at (412)

Surface training class by filling out and

TFT Quartz/Stone is provided through another

submitting the forms on Page 37 of this

Effective Commercial Business for Solid Surface ISFA recognizes a lot has changed in the world

• What special considerations to expect from

has shifted from a focus in residential and evolved

• Manufacturing principles and process methods

of solid surface. Specifically, the market growth into a product that has gained popularity in the

commercial segments. In order to accommodate this evolution, ISFA has created a course that

will help fabricators understand how to adapt

their business toward commercial opportunities, optimize their operations and capitalize on

commercial projects in the most profitable manner. In this course attendees will learn: • What it takes to compete in commercial markets

36 • Vol. 8 / Issue 2 • International Surface Fabricators Association

various commercial sub-segments

to control costs and compete profitably

• How to create a functional shop layout and process flow diagram

• A valuable program to target and win commercial business

For those attendees who are currently expanding their facility or moving to a new location, this

course is for you! If you bring an existing floor

plan, list of major pieces of equipment and list of the products you fabricate, you can sit with the

ISFA instructor and create a shop layout design that’s right for you! The first session will be conducted this Aug. 6 to 7 at Colt Industries in St. Louis, Mo. Specific information can be found on the ISFA website, www.isfanow.org. If interested in this event or you would like to conduct an event in your area, contact the ISFA office at (412) 487-3207 or email at info@isfanow.org.

Sponsored by Colt Industries


Total Fabrication Training (Solid Surface) 2015 Class Reservation Form Main: (412) 487-2107 • Fax: (412) 487-3269 • www.isfanow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Course Information Total Fabrication Training combines basic hands-on fabrication training with advanced concepts, such as safety, product knowledge, basic productivity concepts, templating, seaming, cutouts, bowl-mounting processes, edge treatments, basic repairs, thermoforming, inlays, backsplashes, finishing, quality control and inspection, installation and support systems. The three-day course is the most comprehensive training program available for the solid surface industry and is endorsed by leading manufacturers of solid surface products. Fill out the information below to reserve your spot and attend this industrywide accepted training program.

Personal Information Name:_______________________________________________________________ Title:___________________________________________________________________ Company:___________________________________________________________________________________________________________________________________ Full Address:_________________________________________________________________________________________________________________________________ Phone:____________________________________ Fax:________________________________________ Email:________________________________________________

Pricing:

Total Fabrication Training Dates Please select the training class you will be attending: Held in Chantilly, Va. q Sept. 15-17, 2015

Member pricing:. . . . . . . . . . . . $995

x _____ students = $________________

Nonmember pricing:. . . . . . . . . $1,395 x _____ students = $________________ Observer pricing:. . . . . . . . . . . $500

x _____ students = $________________

Send One Additional Employee Participant for Half Price!

q If you are not a member, check this box to sign up for membership today! For the same price as a nonmember seat to this class, you also get a full year’s worth of membership and can save on additional attendees!

All Students Attending: Full Name:________________________________________________________ Full Name:________________________________________________________ Full Name:________________________________________________________ Full Name:________________________________________________________

Additional Information: Please email this completed form to info@isfanow.org or fax to (412) 4873269. Call the ISFA office at (412) 487-3207 or email info@isfanow.org for more information.

Training Provided by ISFA Member:

Method of Payment: q Check (include copy with form) q American Express q Visa q MasterCard q Discover Card Number:_______________________________________________________ Expiration:_______________________________CVC Code:_________________ Name on card:______________________________________________________ Billing address:______________________________________________________

Surface Link 4200 Lafayette Center Dr. Suite R Chantilly, VA 20151-1239 International Surface Fabricators Association • Vol. 8 / Issue 3 • 37


ISFANews ISFA Annual Awards — Call for Nominees ISFA is calling on all members to nominate the

individuals, companies, products and projects for this year’s Annual ISFA Awards. The due date is

Aug. 3, 2015. Nominations may be submitted via

email, phone, fax or in writing by any ISFA member in good standing. Ballots will then be sent to determine the following:

■■ The Fabricator of the Year award is presented to an individual of a fabricator member company that in the past year has best exemplified the ISFA ideals of quality, innovation, character and

ISFA Marketplace Grows

MARKETPLA

Last September ISFA launched the ISFA Marketplace which offers members fantastic discounts on goods and services from FedEx, Staples and W.W. Grainger. You can find information on this program on the ISFA website. Since launching the program, some ISFA Associate Members have also expressed interest in providing deals for members and are on board with their offers. Both Specialtytools. com (10 percent off any order) and GranQuartz are now also taking part in the program, with other companies to follow.

ISFA Board of Directors

■■ The Associate of the Year award is given to an

Mell Hill President Duracite Custom Countertops 2100 Huntington Blvd. Fairfield, CA 94533 Phone: (707) 290-6386 mhill@duracite.com www.duracite.com

Ryan Miller Secretary VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 Phone: (712) 368-4381, ext. 236 RMiller@vtindustries.com www.vtstonesurfaces.com

Dave Paxton Immediate Past President Paxton Countertops and Showers PO Box 174 Grand Ledge, MI 48837 Phone: (517) 719-0146 paxtoncountertops@ yahoo.com

Erica Hussey Treasurer JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 Phone: (781) 935-1907 ericamaria@jcwcounter tops.com. www.jcwcountertops.com

Adam Albee Vice President Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 Phone: (402) 434-6009 adam@lincolnlaminating.com www.lincolnlaminating.com

Mike Langenderfer Director (and past president) The Countertop Shop 10406 Geiser Rd. Holland, OH 43528 (419) 868-9101 mike@countertopshop.net www.countertopshop.net

Associate Member company or individual that in the past year has best exemplified the role of servicing the needs of fabricator member companies, and who has best supported ISFA in all activities. ■■ The Hall of Fame award is earned by the

individual who has, in the course of his/her career, made significant contributions to the decorative surfacing industry, and has demonstrated

leadership and commitment to the ideals of ISFA. ■■ The Innovator award is for the fabricator member firm or individual who goes outside the box and

creates a product or system that enhances the life of the decorative surface fabricator.

■■ The Envision award is given to the manufacturing member that excels in creating something

imaginative and special for the decorative surfacing industry.

Presentations to the winners will be made at the Annual Meeting & Conference in Austin, Texas.

We’re looking forward to finding out about the great things our members have been working on!

ISFA Contacts Main Office 2400 Wildwood Rd. Gibsonia, PA 15044 (412) 487-3207 • Fax: (412) 487-3269 www.isfanow.org

Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org

Executive Director Keith Haight (412) 487-3207 keith@isfanow.org

Account Representative Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net

38 • Vol. 8 / Issue 3 • International Surface Fabricators Association

CE

Please contact the ISFA office at (412) 487-3207 or info@isfanow.org for more information on out how to take advantage of these discounts.

exemplary service to ISFA and/or the decorative surface industry, with overall excellence.

I S FA •

Coordinator Carol Wilhite (412) 487-3207 carol@isfanow.org Member Advocate Joanna Duggan Joanna.duggan25@gmail.com Volunteer Project Manager Chris Pappenfort chrispappy@hotmail.com

Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 mike@tnccs.com www.creativecounter solutions.com Kate Dillenburg Director Bisley Fabrication 700 Industrial St. Gresham, WI 54128 Phone: (715) 787-4410 kbisley@bisfab.com www.bisfab.com John Hansen Associate Member Representative Kohler 3721 Armstrong Dr. Ste. 2B Bloomington, IL 61704 Phone: (920) 207-7701 John.Hansen@kohler.com www.kohler.com Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 Phone: (919) 929-3009 Jessica@caragreen.com www.caragreen.com


ISFANews ISFA 2015 Annual Meeting to Include Expert Conference

Business Improvement and Networking with the Best in a Luxury Atmosphere

Andrea Chapman, president of Suitable Solutions, and Sage 100 Contractorcertified Consultant.

Ed Hill, owner of Synchronus Solutions, LLC, and co-owner of Cabinet Creations. Here is what other fabricators are saying about these experts: “Andrea has been a key factor in the success of her business and has taken process software to a whole new level. I have worked closely with her since the spring of 2004 and cannot imagine where I would be without her guidance and amazing software.” G. Smith, owner of Down East Fabrications, Inc.

“Ed Hill’s methods of analysis, education, implementation and follow-through were exceptional. Working with Ed was rewarding for everyone on our team. Together we significantly improved manufacturing flow and predictability, customer experience and ultimately the bottom-line results of the business.” D. Connor, general manager at Cumar, Inc.

Special Thanks to Our Sponsors:

The Annual Meeting is slated for Nov. 4 to 6, 2015, in the luxurious Four Seasons Hotel in downtown Austin, Texas — often referred to as the live music capital of the world and known for its scenic night life and fabulous food offerings. This year, in addition to the ISFA Annual Member Meeting, you have the opportunity to increase your value by registering for the annual conference. Attendee space for the full two-day event is limited, so don’t wait! We’re excited to have two of the greatest minds in the surfacing industry together for a day at the ISFA annual conference this year — Andrea Chapman and Ed Hill. Chapman is president of Suitable Solutions and a Sage 100 Contractor-certified Consultant. Hill is owner of Synchronous Solutions, LLC, and co-owner of Cabinet Creations. They both have firsthand experience in owning and operating countertop businesses and have proven track records of helping business owners achieve profits in their own businesses. You will have the opportunity to collaborate with them and other business owners to find new ways to build your bottom line. This is a unique opportunity for you to acquire knowledge and successful techniques that have taken years to develop. This two-day event will provide you with an opportunity to learn and network with the greatest minds in the business, with the focus of finding the most profitable parts of your business and then learning how to capitalize on them. With your full registration you will enjoy the following: • Two nights’ accommodations at the Four Seasons (Thursday, Nov. 4 and Friday, Nov. 5) • Kickoff Reception with food, drink and live music • A full day of discussion groups with industry experts • Vendor/Sponsor meet and greet • ISFA Annual Meeting and Lunch • Group dinner with your industry peers

AGENDA

Nov. 4, 2015 6 to 10 p.m. – Cocktail Reception & Live Music Catch up with some old friends and build your network on opening night. You’ll enjoy hors d’oeuvres, live music and an open bar. Nov. 5, 2015 8 a.m. – Opening Remarks ISFA President Mell Hill will welcome attendees to the event, followed by a short presentation from the presenting sponsor of the event — Cosentino. 8:20 to 11:20 – Discussion Group 1 Expert roundtable discussions will be broken out into two groups, one headed by each expert, allowing for more intimate and direct interaction with each speaker. 11:20 a.m. to Noon – Vendor/Sponsor Meet & Greet Get a chance to visit with the various sponsors of the conference, who will have tabletop displays and opportunities to meet with individual fabricators or small groups. Noon to 1:30 p.m. – Annual Member Meeting Luncheon (open to all ISFA Members in good standing at no cost) Yearly ISFA business will be conducted; a discussion of current and upcoming ISFA programs will be given; members will have an opportunity for Q&A with the ISFA Board of Directors; the annual ISFA awards will be presented; and the newly elected 2016 ISFA Board of Directors will be announced. This discussion will be followed immediately by a gourmet lunch. 1:30 to 4:30 p.m. – Discussion Group 2 Expert roundtable discussions will be broken out into two groups for intimate and direct interaction with each speaker. Each of these groups will once again be headed by one of the experts, allowing for each attendee to meet with the expert he or she did not meet with in the first discussion group. 4:30 to 5:15 p.m. – Vendor/Sponsor Meet & Greet Attendees will get a second chance to visit with the various sponsors of the conference at their tabletop displays for second opportunities to meet with individual fabricators or small groups. 5:15 to 5:30 p.m. – Closing Remarks A few remarks will be made by the ISFA president and/or executive director, followed by dismissal and directions to the Networking Dinner.

Hurry! The ISFA room block at the Four Seasons is filling up quickly — sign up now or you will have to stay at a secondary hotel (with complimentary shuttle) or pay full cost for rooms at the Four Seasons.

The cost for attending the full two-day event, which includes two nights’ accommodations in the Four Seasons Hotel, the cocktail reception on Day 1, lunch and dinner on Day 2 and all of the networking and learning sessions is $550 per person. A second ticket for someone sharing a hotel room with a full-price ticket holder (or not staying at the hotel) is $275. No cost for ISFA Members in good standing to attend the Annual Member Meeting Luncheon only. Those wishing to attend can sign up online at www.ISFAnow.org, or contact the ISFA office at (412) 487-3207 or info@isfanow.org. International Surface Fabricators Association • Vol. 8 / Issue 3 • 39


Specialty Surfaces Fabricators, Manufacturers and Experts

Membership Application Main: (412) 487-3207 • Fax: (412) 487-3269 • www.ISFANow.org

Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (412) 487-3269 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered. New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality. This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization. Fax this form back to (412) 487-3269 and we’ll do the rest. Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.

Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. I Am: q Renewing My ISFA Membership

q Applying to Become a New Member

Method of Payment q I am faxing a copy of the check along with this form. (required if paying by check) Card Type:

q Visa

q Mastercard

q American Express

q Discover

Card Number: Print Name on Card: Expiration Date: Official Signature: If paying by check, fax copy along with this order form. You can also mail this form to: ISFA, 2400 Wildwood Road, Gibsonia, PA 15044.

New Member Information Type of Membership: (please select one) q ISFA Membership: $400 — Any Specialty Surfaces

company that has been in business at least two years and carries appropriate liability insurance.

q Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association.

q Branch Membership: $200 — Branch Membership is

available to companies having more than one location. Each location must fill out separate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects, except only headquarter locations may vote in general elections.

Code of Ethics (please sign below)

Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this. Sponsor Company: Contact Person: Telephone: Trade Reference: (Please provide a trade reference, generally your distributor of solid surface.) Trade Reference: Contact Person: Telephone: Proof of Insurance: A copy of your certificate of liability insurance must be attached to or faxed with this form to process this application.

Each member of the International Surface Fabricators Association agrees to observe high standards of honesty, integrity and responsibility in the conduct of their business. By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations. By maintaining all required licenses and insurances. I,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein. 40 • Vol. 8 / Issue 3 • International Surface Fabricators Association


Fabricator Directory Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html. ALABAMA

Surface One

2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com

ALASKA

Alaskan Counter Fitters 607 Old Steese Hwy. Ste. B PMB 354 Fairbanks, AK 99701 907-455-0247

Bicknell Inc.

PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org

Mountain Tops LTD

6605 Arctic Spur Rd. Anchorage, AK 99518 907-272-8107 www.mountaintops.net

North Coast Countertops 7720 Hacienda Dr. Anchorage, AK 99507 907-727-6419

Panco Inc.

PO Box 210 Talkeetna, AK 99676 907-733-6600

ARIZONA

Kitchen Bath & Beyond

Specializing In Solid Surface 1440 Corona Ft. Mojave, AZ 86426 928-788-1000

CALIFORNIA

AZ Countertops Inc.

1560 Harris Ct. 1445 S. Hudson Ave. Ontario, CA 91761 909-983-5386 www.azcountertopsinc.com

Design Fabrication Inc.

100 Bosstick Blvd. San Marco, CA 92069 760-727-1800 www.designfabrication.com

Duracite

2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com

Finishing Touch Millwork 1280 Activity Dr. Ste. D Vista, CA 92081 858-382-9143 www.ftmillwork.com

Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Humboldt Countertops 70 W. 4th St. Eureka CA 95501 707-442-5918 www.humtop.com

Integra Cabinets & Millwork

249 W. Baywood #B Orange, CA 92865 714-283-2890 www.integracmw.com

Marble Expressions

1573 Seminole St. San Marcos, CA 92708 760-471-8737 www.marbleexpressions.com

Mio Metals

400 Western Ave. Petaluma, CA 94952 888-530-7630 www.miometals.com

Southwest Carpenters Training Fund 533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9343

The Countertop Factory

12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net

Visalia Ceramic Tile 917 N. American St. Visalia, CA 93291 559-651-2925

CONNECTICUT

Countersync

65 Cogwheel Ln. Seymour, CT 06401 203-888-6191 www.portadoor.com

Craftmark Solid Surfaces Inc.

2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net

Porta Door Co. Inc.

2772 Simpson Circle Norcross, GA 30071 770-242-8469 craftmarkcountertops.com

DELAWARE

Troy Granite Inc.

711 Interchange Blvd. Newark, DE 19711 302-292-1750 www.troygranite.com

Lovell Construction, Inc.

FLORIDA

Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

Florida Custom Surfaces, div. of FDR Contractors Inc. 4362 S.W. Port Way Palm City, FL 34990 772-781-5517 www.floridacustomsurfaces.com

Natural Stone Motif Inc.

870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com

Refresh Interiors Design

4641 Lown St. St. Petersburg, FL 33714 727-527-0206 www.refreshinteriorsdesign.com

Simmons Solid Surface LLC 3428 Bartee Rd. Sebring, FL 33870 863-381-3965 http://cabinetrysebring.com/

Sterling Mfg.

Surface Crafters

711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com

GEORGIA

1510 Chiles Ave. Ft. Carson, CO 80913 719-291-9206

196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com

DMS

1620 Paonia St. Colorado Springs, CO 80915 719-574-1250 www.dmscustom.com

Atlanta Kitchen Inc.

Counter Fitters LLC

Oldcastle Surfaces Inc.

1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.oldcastlesurfaces.com

Stone Center

1325 Oakbrook Dr. Ste. C Norcross, GA 30093 770-446-5155 www.stonecenteratlanta.com

Top South

830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com

HAWAII

Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775

Solid Surface Technologies 360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.com

IDAHO

Ketchum Kustom Woodworks

8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com

COLORADO

AAFES Ft. Carson FMO

21880 Bradbury Rd. Grantville, GA 30220 770-253-0383

1026 Lynes Ave. Savannah, GA 31415 912-231-0103 www.counterfitterssav.com

114 Lewis St. #3 & #4 Ketchum, ID 83340 208-726-1905 www.ketchumkustom woodworks.com

ILLINOIS

Custom Marble Inc.

PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

Dirk Foster

802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163

Knapp Tile and Flooring

105 S. Main Eureka, IL 61530 309-467-9700 www.knapptileandflooring.com

International Surface Fabricators Association • Vol. 8 / Issue 3 • 41


Fabricator Directory Companies in blue are Certified Professionals. For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html. Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848

New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011

Pierce Laminated Products Inc.

2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com

Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

Sprovieri’s Custom Cabinets 55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com

Stalwart Systems

7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-857-7100 www.stevensind.com

Ultimate Stone Inc.

1445 Tonne Rd. Elk Grove Village, IL 60007 847-437-8662 www.ultimatestone.net

INDIANA

A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

Bollock Industries Inc.

900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com

Countertop Pros

5901 S. Range Rd. North Judson, IN 46366 574-896-6013

Hard Surface Fabrications, Inc./Kormax 810 S. Beiger St. Mishawaka, IN 46544 574-259-4843

Laminated Tops of Central Indiana Inc.

711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com

Michiana Laminated Products Inc.

7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com

IOWA

Custom Countertops & More 1801 E. Oak St. Algona, IA 50511 515-295-4835

Granite Custom Design

2369 Heinz Rd. Unit #J Iowa City, IA 52240 888-452-0714 www.granitecustomdesign.com

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Surface Solutions Inc.

323 La Porte Rd. Waterloo, IA 50702 319-287-5056 www.surfacesolutionsia.com

VT Industries

1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com

KANSAS

Countertop Shoppe

5855 S.W. 21st St. Topeka, KS 66604 785-271-8675 www.mycountertopshoppe.com

Fisher Lumber Co., Inc. PO Box 355 Garden Plain, KS 67050 316-531-2295

Mid-America Kitchens & Baths

1105 N. Industrial Marion, KS 66861 620-382-3390 www.midamericamarble products.com

42 • Vol. 8 / Issue 3 • International Surface Fabricators Association

Parman Brothers LTD

Sterling Surfaces

Top Master Inc.

Sterling-Miller Designs Inc.

KENTUCKY

TWD Surfaces

PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com 2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

Surfaces Unlimited Inc.

1272 Hwy. 490 East Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

LOUISIANA

Dan Solid Surfaces

2020 Dallas Dr. Baton Rouge, LA 70806 225-216-3900 www.dansolidsurface.com

MAINE

Bangor Wholesale

355 Target Industrial Circle Bangor, ME 04401 207-945-5928 www.bangorwholesalelaminates.com

Maine Marble & Granite 1312 Portland Rd. Arundel, ME 04046 207-351-5733 www.thomasandlord.com

Shad’s Custom Countertops Inc.

11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

MARYLAND

Carefree Kitchens Inc.

2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com

SolidTops LLC

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com 1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com 75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

MICHIGAN Blasius Inc.

7343 Buell Rd.
 Vassar, MI 48768 989-871-5000 www.blasiusinc.com

Innovative Surface Works

12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com

Marbelite Corp.

22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com

Marble & Granite, Inc.

270 University Ave. Westwood, MA 02090 781-407-9560 www.marbleandgranite.com

Paxton Countertops PO Box 174 Grand Ledge, MI 48837 517-719-0146

Solid Surfaces Unlimited Inc. 6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668 www.ssunlimited.net

505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com

MINNESOTA

Jack’s Custom Woodworking/ JCW Countertops

The Pinske Edge

MASSACHUSETTS

3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

PADCO Countertop Co. 5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com

Innovative Surfaces Inc. 515 Spiral Blvd. Hastings, MN 55033 651-437-1004

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

MISSISSIPPI

Alexander Counterwrights

903 Ingalls Ave. Pascagoula, MS 39567 228-938-6484 www.alexandercounterwrights.com


Fabricator Directory MISSOURI

Surface Menders

32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com

MONTANA Jim Shreve

PO Box 721 Florence, MT 59833 406-880-3566

Marvic Corp.

2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

Solid Surface Designs Inc. 1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com

Spaulding Fabricators Inc.

VanSetten Walker Construction Co. 1136 Industrial Pkwy. Brick, NJ 08724 821 1st Ave. N.W. 732-840-4433 Great Falls, MT 59404 www.spauldingfabricators.com 406-570-5283 WoodCo LLC

PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com

NEBRASKA

Best Quality Countertops 4340 S. 90th St. Omaha, NE 68127 402-670-6338

Builders Warehouse 4600 N. Second Ave. Kearney, NE 68845 308-627-6702

Lincoln Laminating Inc. 5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009

NEVADA

B & C Cabinets & Millwork Inc.

5241 Metric Way Carson City, NV 89706 775-322-6000

Carpenters Int’l. Training Fund

6801 Placid St. Las Vegas, NV 89119 702-938-1111

The Countertop Shop, LLC 301B Sunpac Ct. Henderson, NV 89011 702-839-2224 www.thecountertopshopllc.biz

NEW JERSEY

J. Dougherty & Son/ JDS Supply

NEW MEXICO

American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141

Franken Construction Co. 1201 Tilden Ave. Las Vegas, NM 87701 www.frankenconstruction.com

Jaynes Structures

2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com

OGB Architectural Millwork 3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

Pieper Construction

2420 N. White Sands Blvd. Alamogordo, NM 88310 575-437-2262 www.pieperconstruction.com

Rojo Enterprises LLC PO Box 429 Roswell, NM 88202 505-626-3553

NEW YORK

Busch Products Inc.

110 Baker St. Syracuse, NY 13206 315-474-8422 www.buschproducts.com

Distinctive Granite

331 Dante Ct. Ste. C Holbrook, NY 117411 631-737-3337 www.distinctivegraniteny.com

337 N. Main St. Glassboro, NJ 08028 856-881-5444 www.JDSsupply.com

Evans & Paul LLC

558 Englishtown Rd. Monroe, NJ 08831 908-267-4331 www.jmgranitenj.com

Marker Systems Inc.

J&M Granite Design LLC

140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com

940 River Rd. North Tonawanda, NY 14120 716-695-1102

Modern Home Distributing PO Box 395 Nunda, NY 14517 585-468-2523

Penn Fabricators Inc. 100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com

Unico Special Products Inc. 25 Renwick St. Newburgh, NY 12550 845-562-9255 www.unicospecialproducts.com

Wilbedone Inc.

Granex Industries

32400 Aurora Rd. Salon, OH 44139 440-248-4915 www.granexindustries.com

Kitchens by Rutenschroer 950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com

Korkan Granite

4561 Crystal Pkwy. Kent, OH 44240 330-677-1883 www.korkangranite.com

1133 NYS Rte. 222 Cortland, NY 13045 800-734-8813 www.wilbedone.com

L. E. Smith Co.

Carolina Counters

Laminate Shop, Inc.

NORTH CAROLINA 13570 Broadway Ave. Midland, NC 28107 704-888-4010 www.carolinacounters.com

Johnson Granite Inc. PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729

PO Box 1218 Marietta, OH 45750 740-749-3536

Solid Surfaces Plus

4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com

The Countertop Shop LTD

Merge Design Co.

3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.mergedesignco.com

Premier Plus Inc.

165 Wildwood Ave. Hamlet, NC 28345 910-995-5615 www.premierplusinc.net

10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net

Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289

Tower Industries

PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com

OHIO

Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

OKLAHOMA

Cabinets 2 Countertops

7142 Frank Ave. N.W. N. Canton, OH 44720 330-244-0221 www.cabinets2countertops.com

Cutting Edge Countertops Inc. 1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

Earth Anatomy Fabrication 4092 Greenwich Rd. Norton, OH 44203 740-244-5316 www.earthanatomy.com

1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

Hoffman Fixtures Co.

6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com

OREGON

Grifform Innovations Inc. PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com

Precision Countertops Inc. PO Box 387 Wilsonville, OR 97070 503-692-6660 www.precisioncountertops.com

International Surface Fabricators Association • Vol. 8 / Issue 3 • 43


Fabricator Directory PENNSYLVANIA A.S.S.T.

805 W. Elm Ave. Hanover, PA 17331 717-630-1251 www.asst.com

Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369

Formatop Co.

101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com

Tom Rush

109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

TENNESSEE

Blume’s Solid Surface Products Alexander Brothers 904 Freeport Rd. Tile & Marble Inc. Freeport, PA 16229 724-294-3190 www.blumes.net

Capital City Counters Inc. 760 N. Front St. P.O. Box 7616 Steelton, PA 17113 717-939-2878 www.capitalcitycounters.com

Chuck Sawyer

4802 Au Sable Dr. Gibsonia, PA 15044 724-612-9768

John Kramer’s Fabrications Inc.

PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com

McGrory Inc.

576 Rosedale Rd. Kennett Square, PA 19349 610-444-1512 www.mcgroryinc.com

Pence Countertops Inc.

124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com

RHODE ISLAND

New England Counter Top PO Box F Pawtucket, RI 02861 508-761-7588

SOUTH CAROLINA Solid Products

109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

SOUTH DAKOTA

Dakotaland Woodwork & Cabinets LLC 41181 179th St. Raymond, SD 57258 605-532-4150

DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com

1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com

Creative Countertop Solutions Inc.

300 Peabody St. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com

TEXAS

Alejandro Contreras 6418 Harbor Mist Dr. Missouri City, TX 77459 970-471-4393

Classic Counter Tops

2325 Executive Dr. Garland, TX 75041 972-840-1234 www.classiccountertopsinc.com

Counterscapes, Inc. P.O. Box 82087 Houston, TX 77282 903-581-5676

Countertop Solutions LLC P.O. Box 82087 Houston, TX 77282 713-204-0080

Gecko Solid Surface Solutions 4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com

Southwestern Counter Tops & Millwork 4100 Frankfort Ave. El Paso, TX 79903 915-562-1116 www.swcelpaso@elp.rr.co

W.R. Watson Inc.

12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com

UTAH

Alternative Surface 250 E. 400 S. Vernal, UT 84078 801-414-3512

Quality Craft Wood Works HC 60 Box 703 Rocky Ridge, UT 84645 435-623-1707

44 • Vol. 8 / Issue 3 • International Surface Fabricators Association

Utah Kitchen and Bath

BARBADOS

VIRGINIA

27 Lodge Terrace St. Michaels BB12001 Barbados 246-253-3440

2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com

Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

Surface Link Corp.

4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

TRINDCO

1004 Obici Industrial Blvd. Suffolk, VA 23434 757-539-0262 www.trindco.com

WASHINGTON

FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com

In-Counter, Inc.

CANADA

Colonial Countertops Ltd. 609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com

Coni-Marble Mfg. Inc.

PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100

FloForm Countertops 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

FloForm Countertops

2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com

10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com

RD Wing

FloForm Countertops

Mt. Rainer Marble LLC

11809 N.E. 116th St. Kirkland, WA 98034 425-821-7222 www.blimages.com

Synsor Corp.

1920 Merrill Creek Pkwy. Everett, WA 98203 425-322-9604

WISCONSIN

Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com

McDermott Top Shop LLC

200 A Main St. Sullivan, WI 53178 262-593-2456

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com

Granit Design

77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com

Summum Granit Inc

460 Principale St. Saint-Sebastien, QC G0Y 1M0 819-625-2333 www.summumgranit.com

CHINA

Zhongdi Architecture & Art Solutions Co. Ltd.

7 Qutangxia Road, Shinan District Qingdao, Shandong 266002 China 865-328-267-3659

WYOMING

FRANCE

2104 Fairgrounds Rd. Casper, WY 82604 307-265-7935 www.wyomingbuildingsupply.com

ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

Wyoming Building Supply Inc.

CREA Diffusion


ITALY

Product News

Legnopan SPA (Starkryl Solid Surface)

Via Dell’Industria 13-15 Piovene Rocchette, VI, 36013 Italy 39-0445-551500 www.legnopan.com

LEBANON

Respond S.A.L.

1st Floor Missirian Bldg. Beirut, Lebanon 90076 961-150-1414

MEXICO INDEKO

Boulevard de los Charros 1500 Col. Belenes Ind. Nte. Zapopan, Jalisco Mexico 45150 +52 3310287863 www.indeko.com.mx

Victor Coronado Services

LG Hausys Releases Three New HI-MACS Solid Surface Basins LG HI-MACS extended its offering by adding three solid surface basins to its standard

bathroom collection. The slender top-mounted basins — squared, rectangular and circular

shaped — are specially designed to sit on top

of vanity units or customized top surfaces. Mix and match is a reality, especially for renovation

Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743

projects where there is a desire to combine

AKRILIKA HOLDING

concrete to wood, vintage tiles or any other

RUSSIA

Svobody St., 29 Moscow Russia 125362 +7(495)782-84-75 http://akrilika.com/en

ARTCOR

60th km. Ring Road Ste. 4A Moscow Russia +7-485-657-8578 www.artcor.ru

styles and materials for an eclectic space

design. The solid surface characteristic and

sleek design of these basins marry perfectly with other materials and surfaces: from

surface. The acrylic basins are nonporous,

stain-resistant and resistant to scratches and

wear. The collection is available in the shades Alpine White and Nougat Cream.

Circle RS#25 on page 49 or visit www.isfanow.org/info.

BLANCO Creates PRECIS Sink with Drainer and Integral Drainboard BLANCO introduced the BLANCO PRECIS Medium Single with Drainer featuring an

integral drainboard for drying dishes or food

prep. The new sink offers an angular design, durable SILGRANIT II surface and a unique wave-shaped integrated stainless grid that effectively doubles the drying area when

the grid sits on the sink’s functional ledge. This reversible, dual-mount sink can be

undermounted or installed as a top-mount,

and its custom accessories, including drainer grid, colanders and cutting board, create a workstation right on top of the sink. Its

compact size is also great for kitchens that

are limited on space. The sinks are available

in White, Biscuit, Biscotti, Café Brown, Truffle,

Metallic Grey, Cinder and Anthracite. Customdesigned accessories, such as a stainless

DECORA PRO

Turistskaya str., 23/1 St.Petersburg, Russia +7(812)922-50-70 www.decora.pro

steel mesh colander, are included. An optional

Harvest Building Products PTE LTD

sinks dimensions are 30¾ in. by 9¾ in. by 7½

Beechwood cutting board fits on top of the

sink. As an undermount, it fits 36-in. cabinets

SINGAPORE

and as a drop-in it fits in a 27-in. cabinet. The

148 Tagore Ln. Singapore 656-362-2608 www.hbp.com.sg

in., are 80 percent solid granite and heat-

UNITED ARAB EMIRATES Bond Interiors

P.O. Box 15758 Dubai U.A.E. 04 2711727, 06 5343222 www.bondinteriors.com

UNITED KINGDOM Interfab LTD

Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk

resistant up to 536 F. They are also resistant to scratches, stains, acids and alkali solutions.

Circle RS#27 on page 49 or visit www.isfanow.org/info.

Samsung Announces Development of Two New Radianz Quartz Colors Samsung announced the addition of two new

colors of Radianz quartz will soon be available: These new selections will add extra

dimension and depth to the company’s color

Vetrazzo Models New Color on Coffee Theme

choices, and give architects and designers

Recycled glass surface manufacturer, Vetrazzo

increased flexibility.

added Coffee House surface color option to

Circle RS#26 on page 49 or visit www.isfanow.org/info.

its product offering of environmentally friendly

Venetian Bronze and Whistler Mocha Gray.

International Surface Fabricators Association • Vol. 8 / Issue 3 • 45


Product News choose from,

GranQuartz Offers New DS Blades, Pads

along with

GranQuartz now carries the

offset drains

Dongsin GMB Remover pads

and universal

that are very aggressive metal

designs,

bond/diamond/resin for fast

Gemstone

and efficient material removal

has a model

and long tool life. Suitable

countertops. Crafted from recycled glass

bacteria. With

content, it can be used anywhere natural stone

a cleaner look,

is used, such as countertops, tabletops, hearths/

more sizes to

fireplace surrounds and architectural cladding. Pulling its design inspiration from the intricate work of barista art, Coffee House is made from a blend of crushed, clear flint glass, infused with a mix of rich amber bottle shards that come from recycled jars, beer and wine bottles. To complete the look, the glass was infused in a coffee-tinged background color, displaying a rich color palette of browns and beiges.

or design that will fit any need. New models

for granite, marble and

include the new universally designed 1711-

engineered stone surfaces,

Circle RS#28 on page 49 or visit www.isfanow.org/info.

UVO (with or without an integrated overflow)

Gemstone Introduces Five New Sink Models

designed for 18-in. cabinets; 1416-V (pictured

grits. The company also carries the Dongsin

here) and 1518-V for hand-washing stations

4-in. Orion Pro Turbo blades. They allow for

that can be installed with a flush backsplash;

shaping full bullnose profiles and calibrating

Gemstone introduced five new lavatory sink

the 1513-VO ramp sink with rear overflow and

straight edges using Park Pro Edge or similar

the new 1814-EVO shallow rectangle sink with

machines. They feature snail lock connection,

Gemstone sinks can be integrated with the

side overflow that complies with Europe’s ADA

are for wet use only and come in coarse,

backsplash in fabrication for a sleek design that

requirements.

medium and fine styles.

reduces areas where water can sit and harbor

Circle RS#29 on page 49 or visit www.isfanow.org/info.

Circle RS#30 on page 49 or visit www.isfanow.org/info.

models. With more ramped sinks for healthcare,

they come in 60, 100 and 200

ISFA Member since 2013

ISFA Member since 1998

Circle RS#18 on page 49 or visit www.isfanow.org/info. 46 • Vol. 8 / Issue 3 • International Surface Fabricators Association

Circle RS#19 on page 49 or visit www.isfanow.org/info.


Centipede Portable Work System Launches in Retail Stores Nationwide Centipede Tool, LLC launched the

Outwater Develops Color Changing Temperature Variable White LED Lighting From warm white to cool white and all

Centipede™ Portable Work System at

shades in between, Outwater’s Color Changing Temperature (CCT) Variable

the United States. The Centipede™

corresponding controller, not only to adjust its Kelvin color temperature (from

thousands of retail stores throughout

Portable Work System is a portable saw stand and table base that

features a heavy-duty yet lightweight expandable steel support frame that

sets up in seconds without assembly

and folds down into a compact unit for easy transportation and storage. Constructed of multiple steel struts that rest directly between the load

and ground, this portable work system supports an incredible amount of

weight while keeping even the thinnest sheet materials from sagging. Each strut is moved in tandem with a series of steel cross bars flexible enough to absorb impacts and durable enough to ensure long-lasting smooth

operation. The Centipede is available in two models: a 2- by 4-ft. support with a 1,500-lb. capacity that closes to 6 by 9 in. and weighs 12 lbs.; and

an XL 4- by 8-ft.support with a 3,000-lb. capacity that closes to 9 by 14 in. and weighs 33 lbs. Replaceable polymer P-Tops provide a work surface

White LED Lighting can be easily and precisely fine-tuned by means of a

3,000 to 6,500K) and brightness (from 0 to 100 percent), but also to be fully

compatible with existing lighting systems that are already in use. Engineered

to uniformly backlight all translucent surfaces, the lighting has been integrated

into the company’s 5/16-in.-thick, UL-approved Nova Sheet Backlighting System

to produce consistently even illumination without undesirable scalloping or hot

spots. Easy to install without any necessary installation depth, the low-voltage,

energy-efficient Nova Sheet Backlighting System employs proprietary patented heat sink technology, which not only maximizes the LED’s life span and lumen output, but requires no maintenance, comes with a three-year warranty and can be manufactured to one’s specifications in most sizes and shapes to

accommodate a vast array of lighting requirements. Outwater’s Nova Sheet Backlighting System is now also offered in an RGB format, enabling one to further customize any lighting application by generating any desired color. Circle RS#33 on page 49 or visit www.isfanow.org/info.

that help to avoid contact between the cutting blade and steel strut

and accommodate the use of the included Quick Clamps, designed to

keep materials in place, and X-Cups, which conveniently accommodate

standard 2x4s for drop-in setup. The ability to secure materials in multiple locations turns a two-person job into an easy task for one, saving time and money on the jobsite. Each kit comes in a convenient carry bag.

Lowe’s and Rockler are the first national retailers to carry the product in select stores, in addition to making them available for purchase on their websites. This initial product rollout will continue with additional

locations stocking the new products nationwide, including most Home Depot stores.

Circle RS#31 on page 49 or visit www.isfanow.org/info.

QuartzSource Develops Four New Marblesque Colors QuartzSource, a

company that imports

unbranded quartz surfacing by the container directly to fabricators, has developed four additional colors that mimic natural marbles, such as Statuary with gray veining and Calacatta with gold veining. However,

the slabs not only book match on all four edges, but if ripped down the middle they can easily be vein matched for “L” and “U” shaped tops

from the same slab. They come in jumbo sizes, offering great yields and help to increase profits. The new marble-like colors are Allaro, Basento Melito and Stilaro.

Circle RS#32 on page 49 or visit www.isfanow.org/info.

Circle RS#20 on page 49 or visit www.isfanow.org/info. International Surface Fabricators Association • Vol. 8 / Issue 3 • 47


Product News visual and tactile effect to metal surfaces. Craft

Auto-Pro Dog Clamps secure in ¾-in. dog holes

wood, with the high-tech color of modern metal.

style. The hold-down version comes with a 7½-in.

texture combines the organic feel of carved Both textures are matte.

The ColorCore2 TM range is aimed at providing versatile choices for a variety of commercial

applications, without the brown lines typically

associated with laminate. These laminate colors go all the way through, eliminating the look

of a dark edge. With the core of the product

coordinated to the decorative surface, it can be engraved, carved, routed and layered to

HOUZER Offers Quartztone Granite sinks HOUZER’s Quartztone granite sinks are

formulated with 80 percent quartz and 20

percent high-grade acrylic. They are three times harder than natural granite and feature a 100

percent nonporous, sealed surface; a natural

anti-bacterial hygienic protection system; are

UV-stable and food-safe; and are easy to clean, reports the company. The sinks come in five forward-facing colors and styles.

Circle RS#34 on page 49 or visit www.isfanow.org/info.

Formica Introduces 2015 Specialty Laminate Collection Formica

Corporation

introduced the

2015 Specialty

Laminate Collection: nine new additions to the DecoMetal® Metal Laminates line, and three

new additions to the ColorCore2TM Solid Color Laminates line. The material is suitable for

commercial vertical applications and include: Argent: a new warm toned mix between gold and aluminum (pictured here), and available

in Plex, Craft and Brushed textures; Umbra, a

new warm brown color, available in Plex, Craft

and are available in either in-line or hold-down

spiral dog peg that allows the clamp to extend up to 5½ in. above the surface. The in-line style has a 3½-in. adjustment range.

Circle RS#36 on page 49 or visit www.isfanow.org/info.

Tenax Offers Quartz Toner Tenax Quartz Toner works as both a stone color

enhancer and a premium grade sealer. Designed to bring out a deep rich color in quartz and

create unique custom designs. The material is suitable for commercial horizontal and vertical applications, including casework, doors,

tables and counters. The new additions to

the ColorCore2TM Solid Color Laminates line

include: Storm, a warm dark gray, available in

Matte and Gloss finishes; Fossil, a neutral gray-

green in a Matte finish; and Seed, a warm green blue-gray in a Matte finish. All of the new colors are GREENGUARD and GREENGUARD Gold certified for low chemical emissions.

Circle RS#35 on page 49 or visit www.isfanow.org/info.

Rockler Adds Armor Line of Auto-adjust Clamps Rockler Woodworking and Hardware launched a line of auto-adjust clamps and accessories from Armor Tools designed to reduce setup times

and provide maximum clamping versatility. The Armor Auto-Pro line includes hold-down and

engineered stone, it is suitable for both indoor

and outdoor applications. It can also be used to match the edge of stone with the surface polish

and may be applied on polished, flamed, rough,

sanded, honed and brushed finishes. It can also be used to disguise small scratches and is UV-

stable, so does not change color when exposed to sunlight. It is approved for food contact in

compliance with European rule 90/128 EC, and

one liter covers approximately 215 to 300 sq. ft. Circle RS#37 on page 49 or visit www.isfanow.org/info.

in-line toggle clamps — including two models

that secure in traditional workbench dog holes

and in perforated worktables — as well as face

clamps. All feature Armor’s patented auto-adjust

technology, which maintains consistent clamping pressure without the need for recalibration

when switching between workpieces of different thicknesses. Clamping pressure can be dialed

in from 25 lbs. to as much as 550 lbs. (on some models) by turning an integrated adjustment screw — but once set, the pressure remains

consistent regardless of workpiece thickness.

On the toggle clamps, the clamping capacity can be fine-tuned by adjusting the clamp foot.

EcoDomo Introduces Leather Countertops In honor of its 10th anniversary, EcoDomo

introduced leather countertops suitable for

low-traffic areas such dressing rooms, closets, hutches and home offices. The countertops’

tactile surfaces have the same wear and tear

and Brushed textures; Aluminum: a classic

The Auto-Pro toggle clamps are suitable for use

resistance characteristics of all EcoDomo

Bronzetoned, a brown with a hint of copper,

in in-line styles, which deliver horizontal clamping

the leather countertops are made to measure

vertical holding. They come in different sizes, with

available standard in a 1- or 2-in. thickness

cool color, available in a Plex texture; and

available in Plex and Craft textures. Additionally, Plex and Craft are new DecoMetal textures for 2015. Plex is a texture that references metal mesh and textiles, and brings a unique new

48 • Vol. 8 / Issue 3 • International Surface Fabricators Association

with jigs and shop fixtures, and they’re available

leathers. Pleasant to the touch and the eye,

pressure, and hold-down styles, which provide

within two to three weeks of ordering. They’re

a horizontal, angled or vertical mounting base to

and in a selection of five colors.

cover a full range of clamping applications. The

Circle RS#38 on page 49 or visit www.isfanow.org/info.


Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form

Main: (412) 487-3207 • Fax: (412) 487-3269 • www.ISFANow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Volume 8 / Issue 3 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info. Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax. B Email: q Check here if you do not wish to receive Product and Service information from ISFA and our industry partners via email. About Your Business What category best describes your business classification? q Fabricator

q Manufacturer

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q Woodworker/Cabinetmaker

q Builder/Remodeler

q Architect

q Distributor/Manufacturer of Sheet/Slab q Other (please specify) ________________________

Which one category best describes your job title/function? q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnel q Marketing & Sales Management and Related Personnel q Other (please specify)

Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below. C01 Abrasives

C12 Sealers/Polishes

C02 Adhesives

C13 Seaming Equipment

C03 Air Quality Equipment

C14 Sinks

C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

What surfacing materials do you work with?

____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this page that you would like more information on. Your request will be immediately forwarded to the proper manufacturer. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

C15 Software

49 50 51 52 53 54 55 56

C17 Stone

57 58 59 60 61 62 63 64

C19 Tooling

65 66 67 68 69 70 71 72

C21 Waterjet Equipment

73

C16 Solid Surface C18 Templating Equipment C20 Training

C22 Other Materials

74

75

76

77

78

79

80

International Surface Fabricators Association • Vol. 8 / Issue 3 • 49


Ad Index

Classifieds Fabricators!

02

BACA Systems

5

20

Beckart Environmental, Inc.

47

ISFA Fabricators, do you have

17

Betterly Industries, Inc.

34

16

Better Vacuum Cups

33

in your shop that you would like

08

Chemical Concepts

18

03

Cosentino

7

used equipment taking up space to sell? Are you looking to fill a key position in your operations? Our readers might be interested.

09

19

ETemplate Systems

27

classified ad?

15

Hi-Tech Fasteners

33

22

Integra Adhesives

52

06

ISFA Annual Meeting

15

14

ISFA Fabrication Training

31

ISFA fabricator members! Just

23 ISFA Membership

8

and we’ll do the rest.

01

ITW Polymers Sealants North America

2

Email us today at editor@

13

Karran USA

29

isfanow.org.

05

KRION

13

07

Laser Products

17

04

Park Industries

9

18

Performance Abrasives

46

send us the text you’d like to run

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Pass it along!

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50 • Vol. 8 / Issue 3 • International Surface Fabricators Association

46

12 Gluewarehouse.com

in this publication are free to

[could be here]

19 CountertopResource.com

Why not submit a FREE That’s right, relevant classifieds

YOUR AD

Referral # Page #

11 QuartzSource

26

21

Regent Stone Products

51

10

Water Treatment Solutions

22


Circle RS#21 on page 49 or visit www.isfanow.org/info.


Circle RS#22 on page 49 or visit www.isfanow.org/info. ISFA Member since 2003


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