ISFA's Countertops & Architectural Surfaces Vol. 7, Issue 4 - Q4 2014

VOLUME 7 / ISSUE 4 • QUARTER 4, 2014 • SINGLE ISSUE $14.95

Tips for Improving Your Hiring Process Page 12 Router Bits Designed for Solid Surface Sinks Page 26 The Top Factor to Boosting Sales Page 30 Selecting the Right Tooling for the Job Page 34

Solid Surface on Display

Mobile Showroom Highlights Material Capabilities Page 20

Circle RS#01 on page 49 or visit www.isfanow.org/info.

ISFA Member since 1997

CREDITS Letters to the Editor

Photography

Please send letters to editor@isfanow.org or to Letters, ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow. org or mail to ISFA, 2400 Wildwood Road, Gibsonia, PA 15044 or fax to (412) 487-3269 attention: Editor.

Photography/graphics provided by: Thierry Delles and CREA Diffusion, Leo Torri for DuPont™ Corian®, Jeffrey Smith and Gemstone and GUHDO USA.

Countertops & Architectural Surfaces welcomes Letters to the Editor.

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About This Magazine Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States.

Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2014. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without publisher’s written permission.

Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Gibsonia, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces support the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Magazine Credits

Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications

ISFA Officers of the Board

Dave Paxton, President Mike Langenderfer, Immediate Past President Mell Hill, Vice President Erica Hussey, Treasurer Adam Albee, Secretary

ISFA Directors

Mike Woods, Director Kate Dillenburg, Director Ryan Miller, Director John Hansen, Associate Member Representative Jeff Smith, Associate Member Representative

ISFA Staff

Keith Haight, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Paul Wisnefski, Account Representative Paula Goncz, Administrative Assistant & Registrar

Cover Photo

The “Super Black” kitchen made with DuPont™ Corian®, was created for the “Corian® 2.0” exhibition (Milan, April 2014); design Christian Ghion, production Crea Diffusion; photo Leo Torri for DuPont™ Corian®; all rights reserved on design and photo. Read the full story on Page 20.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, 2400 Wildwood Road, Gibsonia, PA 15044.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 3

CONTENTS

Features 20 Solid Surface on Display

Amazing mobile showroom highlights the capabilities of this material

26 Saving Time with Router Bits for Solid Surface Sinks Newly designed tooling takes time out of the finishing process 30 The Top Determining Factor Behind Every Sale

20

How to make sure your customer sees the value

34 Solid Surface Machining: Keys to Cost Savings

Selecting the right tooling for the job

Departments 6 From the Editor 8 From the President

26

10 From the Executive Director 12 Education Connection 14 Calendar of Events 16 Management Matters 17 Industry News 37 ISFA News 42 ISFA Fabricator Directory

30

34

46 Product News 49 Reader Service Form 50 Classifieds/Ad Index

30 4 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Circle RS#02 on page 49 or visit www.isfanow.org/info.

ISFA Member since 2000

From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

On a Wing and a Prayer The pigeon is certainly not what most of us would

It is said that the passing of a flock of these birds

Now you can take this story and pass it along as

the one we think of this time of year. They do not

back seat to any of the wonders of the world.

here on the page of this magazine, knowing that

consider to be the most glamorous bird, and is not bring thoughts of thanks, have a noble imagery like that of the eagle or the hawk, nor do we associate

was truly an awe-inspiring sight to see, taking no

The birds were generally considered only a nuisance

because they mostly fed on wild acorns and nuts, them with beauty either by virtue of their bright colors but some accounts also had them damaging crops or melodious sound. However, not long ago I heard of buckwheat. However, they were also considered the story of the North American passenger pigeon,

a tasty, yet cheap and readily available source of and it’s become one of those things that seems to roll protein. As more people got a taste for passenger around unescapably in my brain over and over again. pigeon, more people got a taste for hunting them.

I think there are some real lessons to be learned from this particular story, so I thought I would share it with you, and if nothing else, maybe by writing it down I can get a little respite from the thoughts of it.

If you have never heard of the passenger pigeon, I’m certain you aren’t alone, but maybe you should be.

From what I can tell, the tale of this species is one that is slowly being forgotten by the conscious of

modern America, but I think it is a story we probably shouldn’t forget.

In the 1800s, the passenger pigeon was the most

common bird in North America and perhaps even the world. An estimated 3 to 5 billion of them

were said to live here when Europeans first set

foot on the continent, and scientists believe they may have accounted for up to 25 percent of all birds worldwide. Some may find that in itself a

startling fact, but when you hear that as a defense mechanism these migratory birds were known to flock together in groups massing numbers in the

Hunters and trappers soon took to killing the

pigeons by the hundreds of thousands. It was

over the horizon like a darkness falling on the land as the flocks would migrate overhead. Historians

documented reports that the largest of these flocks would fill the skies in all directions as far as the eye could see, turning day into night for eight to 10

hours or more. And when these flocks would nest, they would literally fill vast forests of the American frontier so that every branch was roosted on and birds would be stacked on top of each other.

6 • Vol. 7 / Issue 4 • International Surface Fabricators Association

we are not to be blamed directly for the damage done by our ancestors. But however you feel

about the story of the passenger pigeon, I hope you can see a lesson within it to be learned.

You might see a lesson in the greed that lead to the downfall of the hunter and hunted alike and

find parallels in our industry, whether in pricing or

quality or in some other area, that ultimately hurts everyone.

said a single gunshot could kill dozens. A massive

Perhaps you will infer from this story that growth

selling of passenger pigeon meat. Groups of

will maximize the profits without destroying the

continuously gathering their carcasses and making

You may see it as a cautionary tale of a lack of

industry developed around the hunting and

should be a well-plotted and calculated move that

hunters thousands strong would follow the flocks

product.

a fortune in the process. However, it seems the industry grew out of control.

Before long, hunters had changed their tactics in an ever-increasing frenzy to grow their bounties.

They took to netting the birds, burning them out of their nests and gassing them to increase the numbers they could bring in. And, by the late

1800s we had basically killed the goose that had laid the golden egg. Even as it became obvious

that the pigeons were being driven to extinction, the hunters continued to chase down every

remaining flock, without regard for the species or

even their own livelihoods. Subsequently, in 1914 hundreds of millions or more, the story begins to take — 100 years ago this year — the last passenger on a sort of wonder. pigeon died in a zoo in Cincinnati, Ohio … from Accounts from the 1800s recall the birds emerging

a tragedy not to be repeated, or you can leave it

billions to nil in a single lifetime of today.

Now I don’t mean to draw judgment on hunters or even point fingers into the past. I think like

foresight in thinking beyond the immediate profit and looking at the future of an industry.

You could take from it that there should be more communication and working together among

peers to avoid a fate of dash and grab that leaves everyone empty-handed.

Maybe you take a more literal view and see a hint

at the importance of sustainable products and the need to provide more environmentally responsible options, regardless of the end product.

Or perhaps during this season of good will and giving thanks you see some other lesson to be learned in

the fate of the passenger pigeon, or sadly no lesson at all. For me, I think maybe there could be a bit of

truth to all of these viewpoints, or maybe I just can’t believe how easily a billion birds can disappear.

As always, I look forward to your feedback.

anyone, and maybe even more so, that a modern Sincerely, outdoorsman will no doubt find the extinction of a whole species to be well beyond the boundaries

of acceptable. And there is no doubt that the past can lament on its mistakes. I just know that this story has had an effect on me, and it may stir something similar in you.

Kevin Cole, Publisher & Editor kevin@isfanow.org

Circle RS#03 on page 49 or visit www.isfanow.org/info.

ISFA Member since 1998

From the President From the desk of Dave Paxton, President of ISFA Board

Puzzle Me This Hello Everyone!

As I write this, Thanksgiving is just around the corner, and today I am thankful to be alive, for the wonderful people in my life and for the puzzles I am faced with to solve, and do solve, on a daily basis. “Puzzle” is a word I choose to use when someone comes to me with a problem. I typically tell them, “This sounds like your puzzle for the day to solve.” I find that using this word puts things into perspective and turns people into problem solvers (what we need) that are solution-driven as opposed to a bunch of whiney complainers. In general, people have no patience for complainers and many actually despise others that continually complain. So why do we all complain? I believe there is one main reason (but we will get to that later).

This is my last editorial in this magazine as ISFA president. In representing ISFA this year as president, it has been both an honor and a puzzle. The association is growing and younger people are entering the market, which is great, but the puzzle is that both business in general and making connections are being performed in a different sort of way.

It seems to me that younger people don’t want to know you unless they can know you before they know you or they don’t want to know you. What I mean by that is the next generation of business people tend to do a lot of research about you and your business and make a judgment call before they ever reach out to you directly. There are so many ways to get to know more about a person or a business. People now have a tendency to look at your website, check out your Facebook page or just Google you before they ever even consider calling you. If they can’t learn about you

8 • Vol. 7 / Issue 4 • International Surface Fabricators Association

online, or they don’t like what they do learn, it seems they will just find someone else to develop a relationship with. The older generation is much more likely to do their networking face-to-face instead of in the virtual world. That is the world that we live in.

So, in an effort to solve this puzzle, I have tried to increase my presence online, and working with the ISFA staff and board of directors, we have recently relaunched the ISFA website at www.isfanow.org.

Also, as I have become known for, I am a great believer in just picking up the phone and calling people (although I have to admit that I sometimes look them up on the Web first). I think talking and sharing can really help to develop the connections that help me improve my business all the time.

Now I want to get on to answering my question above of “Why do we all complain,” but first I want to say a few words about our new incoming ISFA president.

It is an honor to welcome Mel Hill of Oldcastle surfaces into the role of president. She is only the second woman to lead ISFA as president (the first was Vanessa Bates, who was a great leader by the way), and I am confident she will do a wonderful job.

Mel is a puzzle solver, not a complainer; a people person, not a divider; is highly ethical; and lights up a room with her presence. She understands how the business owners of today are learning to communicate and balances that with the more personal ways as well.

few people in the industry that have influenced me and my business the last couple months and whom I wouldn’t have gotten to know without making connections in ISFA. They are Todd

Werstler; Mike Langenderfer; Adam Albee;

Russ Berry; Sean Jacobs; Rusty Smith; Aaron Crowley; and Mory Ludwig. I want to give a

thank you to these eight individuals for the advice they offered me. Whether you know it or not you inspired me.

And now I finally want to get to that question about why we all complain. However, instead of putting an answer for it down on paper, I would like to talk to you (yes, you) directly about it. Call me on my cell phone at (517) 719-0146 and we can talk about it. Or better yet, if you are going to StonExpo or KBIS in January, let’s meet up and discuss it over a beer! I, along with all of the ISFA board of directors (including our great new president), will be there, and if you give me a call we can set up a time to talk. Or come to any one of the ISFA gatherings that are scheduled for 2015. We may all be guilty of over-using the Internet to make our connections these days, but nothing beats staring someone in the eye, getting to know them, and sharing ideas, experiences and information directly. Maybe I can help you solve one of your puzzles, or better yet, we can help each other. And that is what ISFA is all about. I hope to connect with you soon.

Welcome Mel! And as has become my trademark in these editorials, I would once again like to recognize a

Dave Paxton, ISFA President paxtoncountertops@yahoo.com

Circle RS#04 on page 49 or visit www.isfanow.org/info.

From the Executive Director From the desk of Keith Haight, Executive Director

Let’s Get Together!

What an amazing few months it’s been! Taking on

toward this growth, and it’s the strength of our

Generation owners, a Productivity Event, a large

I could have imagined. Certainly there are many

us on the path to building ISFA into the great

in honor of Mike Nolan. A lot is going on! Now

the role as Executive Director of ISFA is more than challenges, but for the most part it is one of the greatest experiences of my career.

I have met with members in person, on the phone or through email and text. The conversations are mixed. Comments range from, “ISFA is a great

organization and I always get something out of each meeting” to “I’m not sure what value we

get out of ISFA.” Obviously the latter comment

disturbs me. If ISFA truly is not delivering value, then something is terribly wrong. On the other

hand, if a member is not pursuing and extracting the value from ISFA, then they don’t know what

Associate and Fabricator members that will keep organization that you dream of! Remember the

you can see why ISFA needs your support and

early days?

participation.

For 2014 ISFA was involved in many different

I told you I have an open door, email and phone

ILSD near Detroit was a huge success. We’ve

information is at the end of this article.

events. The Grassroots Gathering Event at

policy, and I mean it. Contact me any time. My

conducted our first Knowledge Is Power

The momentum has started. I’ve been around

symposium in Pittsburgh, Total Fabrication

Training (TFT) classes in Hawaii and Las Vegas,

and once again teamed up with the IWF to create the Countertop Pavilion and Symposium in Atlanta.

they’re missing. JFK expressed it best when he

Another valuable program ISFA recently started

do for you but what you can do for your country.”

benefit is included with member dues and offers

are, the more you will get from it.

W.W. Grainger. You can read more about it in this

said to the nation, “Ask not what your country can

for its members is the ISFA Marketplace. This

The same applies here. The more involved you

exclusive discounts from FedEx, Staples and

As I said in my first letter to you, an organization

Gathering Event, and start a scholarship fund

issue.

is only as strong as its membership. I’ll do you

Next year we have TFT classes set up for both

participating membership! ISFA needs you to help

only offered in an established location, but at

you want and deserve. We are on a great road

will conduct two CEO Roundtables for Second

one better. An organization is only as strong as its

solid surface and quartz. The TFTs are not

continue to build this into the strong organization

a local facility of the fabricator’s choosing. We

this industry long enough to see the power and accomplishments that occur when many band

together toward a great cause. So with that I say,

“Let’s get together!” Let’s collect all our resources and catapult ISFA to the next level!

As we come upon the Christmas season, ISFA

wishes you and your family many joyous blessings and a Happy New Year. Here’s to a wonderful 2014 and an even greater 2015.

Cheers!

Keith Haight

ISFA Executive Director

(484) 354-5909 | keith@isfanow.org

It’s more than just learning how to be more profitable, saving money on the bottom line and getting great referrals and discounts.

Call ISFA today and find out how to make your world a better place.

(412) 487-3207 www.ISFAnow.org Circle RS#05 on page 49 or visit www.isfanow.org/info.

10 • Vol. 7 / Issue 4 • International Surface Fabricators Association

WARNING! This may be the last copy of this magazine you receive!

We are in the process of updating the subscriber lists for Countertops & Architectural Surfaces magazine. If you are not a member of ISFA or do not have a paid subscription, and have not renewed your subscription in the past year, you may stop receiving this publication soon.

For a limited time, ISFA is offering FREE subscriptions to qualified industry individuals residing in North America, but you must fill out the subscription form to make sure

you will receive the publication in the future. You can find the subscription form on Page 17 of this issue, or online at http://isfanow.org/magazine-subscription.

All ISFA members are automatically qualified and added to the subscription list and need not fill out the form.

You must act now if

you don’t want your

subscription to end!

OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Education Connection

assess (if they assess) the candidate. Inevitably,

even if the candidate assesses poorly, we might

Learn to Hire Top Talent

By Bryan Whittington

blame a faulty assessment because it clearly

couldn’t be a faulty candidate since he or she

interviewed so well. An honest assessment before the interview process is critical if we don’t want

another hire who will eventually be “non-retained” in just a few months.

“Quality” for “Qualify.” Once we find a candidate who assesses well, we want to have a brief

telephone interview to determine if we should

spend time with with that individual in person.

“Individual” for “Interview.” Those who make it

through the screening process come in for a faceThe majority of business owners I work with tell me that one of their biggest challenges to running a business isn’t cash flow, although important; government regulations, although daunting; not even quality, although the lifeblood of customer satisfaction. No, the biggest challenge that the owners with whom I work face is hiring the right person. You know, the one who actually shows up, does the job, fits within the culture and will stick around past a year or two. Funny, or not as the case may be, this hire doesn’t seem all that impressive … it almost seems like the bare minimum. So what can we do about it?

to-face interview.

The key is to educate yourself on the subject

best candidate, we make a hiring offer. Make sure

and develop a process for hiring the best person for the job.

most, important pieces of business: hiring and recruiting?

Let me share with you a mnemonic device that

As manufacturers, we most likely have a

will do two things for you. First, by reviewing it

quantities and timing. We probably have a good

remember your goal of recruiting and hiring, which

definitely have a streamlined process to reduce

body. Second, use the mnemonic device for your

“In” for “Inventory.” Next, we take everything

that we’ve learned from all available resources (résumé/application, assessment, pre-screen,

interview, social media, etc.) and objectively rank candidates using a scoring system.

“Here” for “Hire.” Once we have determined the you properly prepare the candidate by setting

expectations that you won’t allow for him or her to pit you against other opportunities. That way you

purchasing process for raw materials for both

and thinking about it, it will help you to learn and

won’t lose out on the good candidates or have to

accounts receivable and payable system also. We

is of course finding top talent, not just a warm

“Oh Boy” for “On-boarding.” Unfortunately,

scrap and rework, and maintain our rigid quality

hiring process. So here it is:

increase your offer.

this doesn’t mean “Oh boy, we’re done.” This is a critical phase for making sure you have a

standards. So, if we have all of these processes

“I See A Quality Individual In Here, Oh Boy.”

successful new hire. The on-boarding process

have a hiring process or system in place?

Let’s break it down:

developed to help shorten the time from initial hire

Maybe you have an HR person or department,

“I” for “Identify.” This may be what your HR

to having a productive and profitable employee in

they know what they’re doing … but has that

up a job description. It is important to clearly

Clearly, there is a lot more that goes into each

is big enough for an HR component and you’re

qualifications needed to fill it. However, a job

whole recruitment and hiring process and these

“See” for “Source.” There are many ways that

and systems in place, why don’t we more readily

and you feel it is that person’s responsibility and

person does exceedingly well — he or she writes

worked? Or maybe you don’t feel your business

identify the role you are looking to fill and the

just too busy to really devote a lot of time to this

description is just the beginning of the process.

staffing agencies are giving you lousy candidates.

Lastly, I’m often told that the reason we can’t find good quality help is that young people just don’t

know how to work; it’s the product that society is producing and we can’t do anything about it.

Let’s say that all of the above statements are correct … so now what, do we just give up?

Well, of course not. If we have systems and

processes that work so well for everything else, why not develop another for one of, if not the

12 • Vol. 7 / Issue 4 • International Surface Fabricators Association

we can source candidates, depending upon the

position: third-party recruiters, LinkedIn or maybe

you’re a pro and have a “people bank.” Try to cast a wide net to get more options.

“A” for “Assess.” Now, when we talk about

is using a road map of success that you’ve

as short a period of time as possible.

one of these steps, but by giving some thought

to the principles outlined in this simple mnemonic device, and following it, you’ll have in place a

consistent, measurable and reliable system for hiring your next superstar employee.

For more valuable information, request our

sales guide, Why Salespeople Fail at www. peakperformance.sandler.com/ebook.

assessing, we don’t mean for personality,

About the Author

strengths, weaknesses and hidden weaknesses.

Bryan Whittington is a Sales Process Expert Trainer & Consultant with Sandler Training, based in Pittsburgh, Pa., and can be reached at (412) 928-9933 or bryan. whittington@sandler.com.

although it’s helpful; we mean for cognitive ability, The problem with the way most people hire is that they interview and like the candidate before they

Learn Something New. Create More Profit.

Make More Money.

Give Your Company the Leading Edge.

UPCOMING TRAINING DATES: Total Fabrication Training — Solid Surface Chantilly, Va. February 17-19, 2015 • May 19-21 September 15-17 Total Fabrication Training — Quartz/Stone Oakland, N.J. April 8-10, 2015 • July 27-29 Las Vegas January 26-28, 2015 • October 5-7

Whether it’s adopting a new material to offer more to your customers, or refreshing your staff on some of the best techniques and practices in the industry, there’s a reason for everyone to experience Total Fabrication Training.

Find Out More & Watch Our YouTube Video!

Visit www.ISFAnow.org/tft or call us at (412) 487-3207

Circle RS#07 on page 49 or visit www.isfanow.org/info.

Calendar of Events Trinic GFRC Training Jan. 15 – 16, 2015 Windsor, N.Y. (800) 475-1975 Kitchen & Bath Industry Show (KBIS) Jan. 20 – 22, 2015 Las Vegas, Nev. (877) 267-4662 NAHB International Builders Show (IBS) Jan. 20 – 22, 2015 Las Vegas, Nev. (800) 967-8619 The International Surface Event (TISE) StonExpo/Surfaces/TileExpo Jan. 20 – 23, 2015 Las Vegas, Nev. (866) 550-6808 ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools Jan. 26 – 28, 2015 Las Vegas, Nev. (412) 487-3207 www.isfanow.org India Stone Mart 2015 Jan. 29 – Feb. 1, 2015 Jaipur, Rajasthan India +91-141-512-2610 World of Concrete Feb. 2 – 6, 2015 Las Vegas, Nev. (972) 563-6370 Vitoria Stone Fair 2015 Feb. 7 – 10, 2015 Espirito Santo, Brazil +55-273-434-0600 Total Fabrication Training – Solid Surface Feb. 17 – 19, 2015 Chantilly, Va. (412) 487-3207 www.isfanow.org ASID Design Summit Feb. 26, 2015 Chicago, Ill. (312) 467-5080

14 • Vol. 7 / Issue 4 • International Surface Fabricators Association

ISFA 2nd Generation CEO Roundtable Hosted by ILSD March 4 – 5, 2015 New Boston, Mich.

(412) 487-3207 www.isfanow.org

ISFA Productivity Event Hosted by Indeko June 16 - 18, 2015 Guadalajara, Mexico (412) 487-3207 www.isfanow.org

Park Industries Digital Expo March 5, 2015 Orlando, Fla. (800) 328-2309

AWFS July 22 – 25, 2015 Las Vegas, Nev. (800) 946-2937

Architectural Digest Home Design Show March 19 – 25, 2015 New York, N.Y. (800) 677-6278

ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools July 27 – 29, 2015 Oakland, N.J. (412) 487-3207 www.isfanow.org

ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools April 8 – 10, 2015 Oakland, N.J. (412) 487-3207 www.isfanow.org Stiles Executive Briefing Conference April 12 – 14, 2015 Atlanta, Ga. (616) 698-7500 Coverings 2015 April 14 – 17, 2015 Orlando, Fla. (703) 706-8227 www.coverings.com AIA National Convention May 14 – 16, 2015 Atlanta, Ga. (800) 242-3837 ISFA Total Fabrication Training – Solid Surface May 19 – 21, 2015 Chantilly, Va. (412) 487-3207 www.isfanow.org ISFA 2nd Generation CEO Roundtable June 3 – 4, 2015 Chantilly, Va. (412) 487-3207 www.isfanow.org

ISFA Grassroots Gathering August, 2015 TBD (412) 487-3207 www.isfanow.org ISFA Total Fabrication Training – Solid Surface Sept. 15 – 17, 2015 Chantilly, Va. (412) 487-3207 www.isfanow.org ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools Oct. 5 – 7, 2015 Las Vegas, Nev. (412) 487-3207 www.isfanow.org WMS 2015 Nov. 5 – 7, 2015 Toronto, Ontario Canada (866) 967-2015

Submit your event for consideration in our Calendar by emailing Editor Kevin Cole at kevin@isfanow.org.

Total Fabrication Training (Solid Surface) 2015 Class Reservation Form Main: (412) 487-2107 • Fax: (412) 487-3269 • www.isfanow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Course Information Total Fabrication Training combines basic hands-on fabrication training with advanced concepts, such as safety, product knowledge, basic productivity concepts, templating, seaming, cutouts, bowl-mounting processes, edge treatments, basic repairs, thermoforming, inlays, backsplashes, finishing, quality control and inspection, installation and support systems. The three-day course is the most comprehensive training program available for the solid surface industry and is endorsed by leading manufacturers of solid surface products. Fill out the information below to reserve your spot and attend this industry wide accepted training program.

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Surface Link 4200 Lafayette Center Dr. Suite - R Chantilly, VA 20151-1239 International Surface Fabricators Association • Vol. 7 / Issue 4 • 15

Management Matters From the desk of Jon Olson

Quartz Surfaces Are Trending Up Quartz surfaces have been around for some time

abrasion, etc. Talc, one of the least hard minerals,

will have to agree that over the last few years its

Granite comes in significantly higher at a ranking of

now, but those involved in the surfacing industry

popularity has increased. There are several reasons for this that are worth considering, but first it

would be prudent to provide a little background information on this growing material category.

for instance, is ranked as a 1 on the Mohs scale.

5. Diamond, the hardest mineral, ranks at 10. And

natural quartz comes in at a 7, between granite and

diamond. So, it is very durable, which is one reason why consumers are drawn to it.

Before there was quartz surfacing, there was

Another factor is its flexural strength. Most tests

glass and other particulates mixed with a binder

in the range of 4,500 to 7,000 psi. Granite has a

terrazzo which is basically chips of granite, marble, (many times cement) and poured into a shape.

Then came the invention of engineered stone, pioneered by the Italian company Breton.

Developed and refined in the 1970s, the first

agree that quartz surfacing has a flexural strength flexural strength of between 1,200 and 4,300 psi.

Solid surface has a flexural strength of around

10,000 psi. So, quartz surfacing falls in between these two other popular surfaces.

engineered stone used polyester resin and

This flexural strength also makes it popular among

granulated granite, marble and then silica sands.

with the fabricators about their experiences with

limestone, but later experimentation lead to using Eventually, ground quartz became the standard because of its formidable properties and the category of quartz surfacing was born.

There has been confusion surrounding the

difference between engineered stone and quartz surfacing. Basically, all quartz surfacing is

engineered stone, but not all engineered stone is

quartz surfacing. The difference is determined by

the type of crushed natural stone used, obviously with quartz surfacing using primarily crushed

quartz. The content of actual quartz minerals in

quartz surfacing is typically 93 percent quartz to 7 percent resin binders, by weight.

What’s So Good About Quartz Surfacing?

The properties of quartz surfacing have some

advantages over previous versions of engineered

stone, and there are some great comparisons to be made with other materials.

First off, the use of quartz is a major improvement over previous iterations of engineered stone

because it is one of the hardest materials available.

Hardness is ranked using something called the Mohs scale. The higher the Mohs ranking, the

harder the material is. And, the harder the material is, the more resistant it will be to scratching,

16 • Vol. 7 / Issue 4 • International Surface Fabricators Association

fabricators. At a recent visit to a stone shop, I talked quartz. The general opinion was that it was easy

to work with because they didn’t have to worry as much about breaking as some other materials.

Another quartz feature that brings value to the

consumer is that it is nonporous, which makes it

highly stain-resistant without ever having to apply

a sealant. Because quartz is nonporous it can also be listed in the NSF/ANSI compliance website.

However, not all quartz manufacturers are listed.

There are three levels of compliance: Nonfood;

splash and drip; and food contact. For most, the

Another advantage when it comes to color is consistency. It’s pretty easy to match up slabs and maintain the color throughout. Not only is this a benefit when fabricating a top, it also opens the door for other uses. For example, a wall treatment where multiple slabs might be needed is not a problem. Quartz is shipped with lot numbers similar to how solid surface is shipped; if you keep to the lots, you’ll maintain the color from slab to slab.

Because color trends change, what was once a hot color may not be now. And, different manufacturers have different palettes. Designers will want to be familiar with multiple product lines so they can show clients a variety of choices. It may require a little study, but it will work to keep consumers happy with the choices they have.

Looking Ahead Quartz is trending upwards, and studies have shown it will continue to gain market share. With more and more emerging manufacturers, it’s unclear what this will do to the price of slabs in the future, but at this time most manufacturers price their material similarly. Consumers are prepared to pay a premium price for quartz, because of its growing reputation as a premium product. This, of course, is good news for kitchen showrooms, fabricators and designers

food contact rating would be considered the most

alike. If you’ve passed on this product in the past,

are not listed with this level of compliance. So,

as it only appears to be going up.

important, but some quartz surfacing materials

now would be a good time to take another look at it,

it is important to make sure to ask if the quartz

Is quartz the last step with countertops? Something

surfacing you are interested in or working with is in compliance. You can also search for it directly at http://info.nsf.org/Certified/Food/.

Because quartz surfacing is man-made, it comes in a wide variety of designs and colors. Some mimic granite, marble or other natural stones, and some

are quite unique to quartz. This broad array of color options allows manufacturers to keep up with the ever-changing taste of educated consumers. The color wheel is simply whatever color trend the design world demands.

tells me it’s not. I’m looking forward to seeing what the next big thing is, and I hope you are too. But in the meantime, happy selling.

About the Author Jon Olson works for DuPont as a key account consultant for Corian and Zodiaq surfaces in New England and has more than 30 years’ involvement in the solid surface industry, with experience in all aspects of fabrication and sales. He is the past recipient of ISFA’s Fabricator of the Year and Innovator Awards and can be reached at jonathan.m.olson@dupont.com.

In the Industry MSI Opens New Distribution Center, Launches New Online Tools

Hermance Machine Named Colonial Saw STRIEBIG Dealer of the Year Colonial Saw, the North American distributor of Swiss-made STRIEBIG Vertical Panel Saw, recognized Hermance Machine Company in Williamsport, Pa., as the STRIEBIG Dealer of the Year. “Colonial Saw and Hermance have been partners for more than 20 years, and I am pleased to present the award for the first time to them as they have been in the Top Ten Dealers for years,” said STRIEBIG Product Manager Dave Bull.

In addition to offering upgraded online tools for fabricators and designers, M S International,

Inc. (MSI) also opened a new distribution center in Charlotte, N.C. The new facility stocks a full

offering of the company’s product lines including natural stone, quartz, porcelain, ceramic and glass tile. It has more than 50,000 sq. ft. of

space and features an indoor crane that serves a slab selection center that showcases more

than 250 colors of materials from 36 countries.

It also has a state-of-the-art showroom with

an interactive Kitchen Visualizer. This Kitchen

Visualizer tool has recently been updated and

director of innovation and product development at Valspar Corporation.

e-commerce options so purchases can be made online and a link to the company’s Facebook page where current projects can be viewed.

is now enabled to allow designers and retailers

In its North American operations, the company

It allows customers to visualize a variety of

created position as senior marketing manager

By clicking on the countertop, flooring or

the investigation and analysis of Formica North

a photo rendered vision of their desired kitchen

market. Jimmy McCammon joins the company

platforms. No training is required to use the

in which he will manage the technical project

an online system to allow fabricators, retailers,

customer field support and the company’s

30,000 slabs of granite, marble, quartz, onyx,

senior director, strategic business development

the nearest of MSI’s 17 distribution centers.

development and adjacent category exploration

natural stone, ceramic and solid surface.

marketing, advertising and sales initiatives in

collection of color reference charts, on or

Brochures for the different products can now

to place it on their own websites at no cost.

also hired three new executives. In a newly

kitchen product material design combinations.

— residential segment, Kate Fortlage will lead

backsplash of choice, users can quickly have

America’s strategic opportunities in the residential

that can be emailed or shared on social media

as the North American director of technology

program. Additionally, the company developed

pipeline, supplier quality control programs,

designers and consumers to preview more than

sustainability program. Quinn Wang was named

limestone, soap stone, and others located at

and analytics. He will lead new business

Customers can also get information on the

efforts for North America. He will also support

It allows fabricators to pull Integra’s entire

regard to performance reporting.

off-line, for quick reference, and also shows

number and sizes of slabs. More information on

either of these online tools can be found at www. msistone.com.

also be downloaded.

Integra Adhesives Launches an App for Color Matching Integra Adhesives launched

a smartphone App for iOS and

Android to work as a reference tool to select appropriate colors from the company’s precolored cartridge-based adhesives line for laminating, mitering and seaming quartz,

images of more than 200 natural stone colors,

Formica Announces New Hires

matched with Integra Natural stone collection.

Formica Corporation hired several new

company’s 300 Surface Bonder Xi colors,

Additionally, it brings up a visual guide to the

personnel to fill key positions in the company,

allowing fabricators to see what each color

both globally and in North America. Jeffrey

looks like and also what are its closest similar

F. Taylor joined the company as global vice

colors. The new app also has an Adhesive

president and general manager of innovation

Calculator for determining the required amount

and research and development. In this newly

of adhesive for a specific job, based on linear

created role, Taylor will lead efforts to help

feet of lamination, miter or deck seam, for

the corporation connect and remain relevant

to its customers around the world. He will be

Shultz Form

various material thicknesses. It also has videos,

responsible for aligning technical strategy with

Schultz Form LLC redesigned its website at

forward-thinking market initiatives to support

It can be downloaded for free in the Apple App

growth. He previously held the position of

www.schultzform.com, which features its line of

thermoforming equipment. The company added

product specifications and technical references.

Store or in Google Play by searching for Integra Adhesives.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 17

The L.E. Smith Company to Distribute Kohler Products The L.E. Smith Company will now distribute

Kohler products in Ohio, Indiana, Michigan, and

the Chicagoland area. Offerings include cast iron

sinks in various styles and colors, and the Sterling Brand line of stainless steel sinks in undermount,

apron-front and drop-in varieties. The most popular varieties will be available with one week lead time.

Showcase for its desk project at the Grenoble École de Management business school.

The desk was designed to be used as a

reception desk for various events but also as extra furniture, placed against a wall to

take up minimal space. The piece, equipped with casters for mobility, is made up of three

functional elements: a coffee machine column, a pair of storage modules and space for a

refrigerator. Avonite’s Cirrus color solid surface was chosen for the project because its white

petals and translucency provide an interesting

effect of material and texture. It is accented by blue LED lighting. Also part of the design are latticed solid surface partitions and Cirrustopped accent tables.

Mio Metals Upgrades Website

installations and also has an active database of qualified installers for residential countertops across the country. The sites’ Estimate Request feature allows users to provide basic contact information and upload drawing files or other specifications.

Coverings Seeks Stone and Tile Projects for 2015 Design Awards

Avonite Design Award Winner Announced

ZincCountertops.net, Mio Metals’ newly

upgraded product-specific website, now

Coverings seeks submissions to its 2015

French designer arch’office was named

estimate request system. The site has a curated

honoring superior designs and installations

the winner of the Avonite 2014 Designer

integrates an interactive map, photo gallery and

Coverings Installation & Design (CID) Awards,

photo gallery showing public zinc countertop

of tile and stone. Available to architects,

Circle RS#08 on page 49 or visit www.isfanow.org/info.

18 • Vol. 7 / Issue 4 • International Surface Fabricators Association

In the Industry designers, builders, contractors, distributors, retailers and installers, the CID Awards celebrate creativity and technical prowess in residential, commercial, international and sustainable projects. Winning projects will be announced at Coverings 2015, which will be held April 14-17, 2015, at the Orange County Convention Center in Orlando, Fla. A ceremony honoring the winners will be held on the first evening of the show and will include a cocktail reception. It is free and open to all attendees. An independent panel of judges will evaluate submissions, with Grand Prize winners of the Residential and Commercial categories to receive $2,000 and a one night’s hotel stay in Orlando. Additional cash prizes will be awarded in each category.

Winners must be present, with the exception of international projects. Multiple entries are accepted and there is no fee to enter. For further details on the program and to submit a project, go to www.coverings.com/CID.

Cosentino Group Sponsors, Participates in World Sustainable Building Conference The Cosentino Group was a gold level sponsor and one of the main protagonists at the World

sustainable houses can be built for the same

price as conventional ones, the directors of Make it Right showed attendees its projects in New

Orleans, Newark, N.J., Kansas City, Mo., and on the Fort Peck Indian Reservation in Montana.

the largest gathering in the world for sustainable

EOS Surfaces Hires New Marketing Director

This year’s conference was attended by more than

EOS Surfaces has hired

Sustainable Building Conference (World SB14),

construction, held recently in Barcelona, Spain.

20,000 visitors from more than 50 countries. One of the conference’s most lauded presentations

was given by Cosentino, together with the Make it Right Foundation, the nonprofit organization

founded by the actor Brad Pitt. The Foundation’s

executive director, Tom Darden, and construction manager, Craig Turner, addressed the topic of

access to sustainable and ecological homes for low-income families. In their presentation, they

maintained that it is possible to create housing projects offering high-performance, energy-

efficient, sustainable homes of good design for people on low incomes. Believing that quality,

Mancha Stanton as director of marketing for its GEOS

glass-based recycled material and EOS solid surface

material lines. “Her marketing background combined with

her experience owning and growing a small

business will enhance the EOS Surfaces team as

we continue to expand our GEOS Recycled Glass business nationwide and launch the company’s preventive biocidal surface, EOScu, in the

healthcare market,” said Kate Mitchell, executive

vice president of brand equity and stewardship.”

ISFA Member since 2013

Circle RS#09 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 19

Solid Surface ON DISPLAY

20 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Mobile showroom highlights this material’s capabilities

By Kevin Cole, Editor

When Jean-Yves Bach, the

cladding the entire exterior of the Abidjan

decided to participate in the Milan

Africa, just to name a few.

European manager for DuPont™ Corian®, Furniture Fair, he wanted a display that would not only be spectacular to view, but would show off the expanding

capabilities of Corian solid surface. Who better to bring onboard for the project

than famous French designer Christian Ghion? And so that is what he did.

Ghion and Delles had worked together in the past on other solid surface

projects and had established not only a successful business relationship,

but also a friendship. Bach had also worked with Delles and knew how

adept his operation was, so when they

The project was to be called “Corian

turned to him for assistance, it was a

could be assembled at the event

personalities.

2.0” and would be a showroom that

perfect match both in capabilities and

and would feature three separate

Getting Started

components, a kitchen, a bathroom

and a lounge. The overall idea was to combine innovative solutions for our increasingly digital society with the

high-quality design capable with solid

surface and top class furnishings. The project was to feature translucency

with advanced lighting and electronic

systems in a way that also showcased the company’s new and exclusive

manufacturing process, DeepColor™

After an initial meeting to discuss the project, see the prototype of the new colors and lay out the parameters,

Delles found himself a bit surprised when Ghion asked to come to his

shop to look around and get a “little

refresher course” on solid surface and

the equipment in the workshop. Delles

knew Ghion was very familiar with both

his company and the properties of solid

Technology.

surface, but was impressed to have a

The Men Behind the Design

of the intimate details of the fabrication

designer that was so interested in all

Born in 1958 in France, Ghion earned

a law degree before deciding to study design. He graduated in 1987 from

the Ecole Nationale Supérieure de la

création industrielle (ENSCI) and went

on to win the prestigious “Grand Prix de la création de la ville de Paris” in 1990.

His unique designs and artistic vision

that focuses on imaginative functionality

has since led him to work for a variety of well-known furniture manufacturers. His successes have driven his work to now be found in such honorific locales as

the Musée des Arts Décoratifs and the Centre Georges Pompidou in Paris, as

well as the Guggenheim Museum New York. It is these laurels that made him

the top choice for designing the display.

When employed to develop a concept, Ghion knew just who to turn to for

fabricator Thierry Delles of Créa Diffusion.

Créa Diffusion has among its conquests some of the most complex and unique solid surface projects in the world,

including work at the Palace of Versailles, the headquarters of the European

processes and equipment.

“First thing, Ghion went to the waste

containers, found some small scraps

from previous jobs, some of which had

intricate etchings and reliefs, and began to study them,” explained Delles.

“He looked at them from above,

below, on the side, under the light and asked how the work was done and if the projects they were used in were

successful. He wanted the operations

of each machine explained and asked

why a particular thing was done. It was almost like a child exploring. He liked

to see, to feel and even to smell all the possibilities of the material with one

obsession — to not lose something that could feed his creativity.”

After the tour of the shop, which

included in-depth looks at Créa’s

assistance — renown European

Super Black kitchen made with DuPont™ Corian®, created for “Corian® 2.0” exhibition (Milan, April 2014); design Christian Ghion, production Créa Diffusion; photo Leo Torri for DuPont™ Corian®; all rights reserved on design and photo.

Convention Center in the Ivory Coast of

Investment Bank in Luxembourg and

custom products shop, industrial products area, and molding and

thermoforming area, Ghion left with

the inspiration he needed to formulate a design.

Two weeks later he phoned Bach and

Delles to offer four completely different

International Surface Fabricators Association • Vol. 7 / Issue 4 • 21

Créa Diffusion had to refine its sanding technique to bring this black DeepColor Technology Corian countertop up to a highgloss finish in a way that would hold up to a lot of exposure from the public.

PHOTO COURTESY OF CRÉA DIFFUSION

and have a beautiful backlit solid surface wall

that featured intricate engraved relief patterns.

The lounge space focused on a new decorative solution for interior environments — the

Ambium® Dynamic LEDwall by Koledo —

combined with furnishings from Moroso, also including several solid surface products. This space also proposed a new solid surface bar

table concept called “Blackground.” The table is characterized by a bold black and white

wireless recharging and operates as a virtual

The completed kitchen featured an island base made of Deep Nocturne, a top made of Deep Night Sky and a backlit sink in Glacier Ice Corian.

Technology.

understanding the project, we must adapt our

pattern, includes Powermat’s devices for PHOTO COURTESY OF CRÉA DIFFUSION

Over a six-week period, 33 sheets of solid surface were cut, thermoformed, engraved, joined and backlit for this project which took 1,365 man-hours to fabricate.

project options. Bach was very excited; Delles was a little bit less so. The work was definitely complex and used shapes that could be very difficult to create. However, Delles was up to

the challenge, and together the three discussed the options and selected one of the proposals.

The selected design, which encompassed all three of the required areas, included an

eye-catching kitchen space dominated by a

wonderful kitchen island with multifunctional

wall system entirely fabricated in solid surface.

Called “Super Black,” the kitchen incorporates high-quality appliances by Gaggenau, a special wireless smartphone recharger

computer thanks to a system by Connecting Because of the size of the project and the

And while Créa Diffusion is well versed in

fabricators would have to be brought in to

without its difficulties. The main issues that had

weeks from start to completion), additional

handle the various pieces and applications.

While Créa Diffusion assisted with portions

of the other two parts of the project, its main

focus was on the Super Black kitchen display,

which it handled completely. The bathroom was mainly fabricated by Rexa Design, with Créa doing the backlit wall. And the lounge area

was made through a combination of efforts by three fabricators: Gielisssen, which fabricated the LEDwall; TechLab Italia, which fabricated various solid surface furnishings; and Créa, which built the solid surface bar table.

Fabrication Challenges in the Kitchen With most of his efforts focused on the Super

for cabinets from Blum and a tap made by

and made the project their own.

Fir Italia.

The bathroom space would use elegant furnishings and accessories designed

and produced in solid surface that also

incorporated the wireless recharging system 22 • Vol. 7 / Issue 4 • International Surface Fabricators Association

work to make it a reality.”

limited time frame to complete it (about six

from Powermat Technologies also offering

networking capabilities, functional hardware

Super Black kitchen made with DuPont™ Corian, created for “Corian®2.0” exhibition (Milan, April 2014); design Christian Ghion, production Créa Diffusion; photo Leo Torri for DuPont™ Corian®; all rights reserved on design and photo.

Black kitchen, Delles and his crew dove right in “The first step when you have this kind of

work is to understand the essential spirit of the project and main message the designer wants

to convey,” explained Delles. “We are not here

to change the design of a project like this. After

adapting to these types of projects, it wasn’t

to be overcome were the complex engraving,

the use of dark colors and the dynamic shapes prescribed by the design.

When it came to the engraved vertical surfaces, Créa definitely had the upper hand, having

performed and perfected this sort of work in

the past. “The different patterns were inspired

from other works that Créa Diffusion had done

previously, like one of the walls in the Palace of Versailles, a facade done in Paris and another from a bathroom in Côte d’Azur (the French

Riviera) in the south of France,” said Delles.

“Overall, there were six different relief aspects; some were created by an engraving CNC

process, while others were made using doublemold thermoforming.”

However, the design called for these panels to really stand out boldly, so adapting the

engraving process to the patterns called for was just the first step in the process.

“One of Ghion’s main ideas was to mingle the

works [on a project] for a show, that means it is exposed to the eyes of its colleagues and

before its competitors and critics, leaving no room to fail!”

Additionally, the design called for the worktop to be sanded to a high-gloss finish, which

is typically tougher on black solid surface,

and the finish would have to hold up to the

exposure to large crowds at the show — not an easy prospect.

Super Black kitchen made with DuPont™ Corian®, created for “Corian® 2.0” exhibition (Milan, April 2014); design Christian Ghion, production Créa Diffusion; photo Leo Torri for DuPont™ Corian®; all rights reserved on design and photo.

The multifunctional wall system (from left to right) included backlit Glacier Ice; Deep Black Quartz; Glacier Ice with a niche in backlit Lime Ice; Deep Anthracite; and backlit Blueberry Ice Corian. dark and the light, so we used LEDs to backlight colored translucent panels which gave

were designed using varying shades of black

Corian: Deep Nocturne, Deep Night Sky, Deep

Prior to this project nobody had worked with the new Deep Colors technology. The idea

behind the technology was that darker colors would be more durable and less prone to

show wear because of a technique used in the manufacturing process. This technique

made for material that, when scratched, would scratch dark instead of white like typical dark

more relief to the engraving,” explained Delles.

Black Quartz and Deep Anthracite. “Darker

Another challenge, which Delles thought would

easy to work with,” he explained. “They tend to

“The solid surface sheets had to be

tougher to thermoform. And when a company

the colors were new for us and untested,” said

be the toughest going into the project, was the fact that all of the main pieces of furniture

colors do not have a good reputation as being show imperfections easier and are historically

colors of solid surface.

thermoformed into difficult 3-D shapes, and

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Subscribe at http://isfanow.org/magazine/ or fax this form back to ISFA at (412) 487-3269 or by mail: 2400 Wildwood Dr. Gibsonia, PA 15044 International Surface Fabricators Association • Vol. 7 / Issue 4 • 23

The Créa Diffusion team had to refine the sanding process to allow for the exposure the furniture would receive from the public (see Figure

1), and the sanding time to reach a high gloss had to be increased, but the end result impressed even Delles. “When all is said and done, I am a fabricator with no preference of brand, but I can say that this new

technology, DCT, brings more to this special type of project, and we did other work with this material since this project with the same success.”

While hardly boasting that a project of this complexity was easily

performed, Delles did give much of the credit to the skills of Créa’s team, who put in a total of 1,365 man-hours over the course of six weeks.

Super Black kitchen made with DuPont™ Corian®, created for “Corian® 2.0” exhibition (Milan, April 2014); design Christian Ghion, production Créa Diffusion; photo Leo Torri for DuPont™ Corian®; all rights reserved on design and photo.

The project took a total of 33 sheets of material — 20 sheets of standard

Famous French Designer Christian Ghion shows off the culmination of his design skills and Créa Diffusion’s fabrication skills in the form of the “Super Black” kitchen display at the Milan Furniture Fair.

finished, it would certainly face scrutiny by both the designer who had

Delles. But that didn’t stop him in the least. A CNC machine was used to make the thermoforming molds, and both vacuum and hydraulic presses were used to thermoform the sheets. Much to Delles’ pleasant surprise, the thermoforming was able to be performed without any whitening of the heated and formed material. results,” shared Delles. “They were easier to glue, producing totally invisible seams and we were able to sand them to a high gloss.”

24 • Vol. 7 / Issue 4 • International Surface Fabricators Association

perform testing on to refine the techniques used. And when it was

envisioned it and by the public who would see it firsthand in Milan.

The Finished Product The completed kitchen featured an island base made of Deep

Nocturne, a top made of Deep Night Sky and a backlit sink in Glacier Ice Corian. The multifunctional wall system included backlit Glacier

Ice; Deep Black Quartz; Glacier Ice with a niche in backlit Lime Ice; Deep Anthracite; and backlit Blueberry Ice Corian. And it all came

“This new black Deep Color Technology gave us very, very nice

ISFA Member since 2013

½-in. material, eight sheets of ¼-in. material and five sheets just to

together exquisitely.

Ghion was extremely happy with the finished results and seeing his vision of the Super Black kitchen come together through the hard

Circle RS#10 on page 49 or visit www.isfanow.org/info.

work of the Créa Diffusion team. “In this shrine-like environment, the kitchen embodies and further reinforces the aesthetic qualities and new potential — in terms of formability, engraving and resistance — of the black colors of Corian made with the DeepColor Technology,” said Ghion. “The fundamental idea, invite the visitor to see the kitchen with new eyes, the kitchen becomes the ‘choir.’ Like mountains overshadowing valleys, both black and translucent panels dominate over the rounded, sensual and generous forms of the island. Light creates relief effects, inviting one to look and touch.”

And the bathroom and lounge areas were no less impressive in his eyes.

“The bathroom space is like a treasure chest, at the same time majestic and delicate, characterized by the contrast of black and white Corian,” he said.

“A white wall, finely decorated and backlit, intensifies the entire display.”

Ghion likened the lounge area “to a space suspended between the material and the digital, the real and the virtual world” with wireless recharging and Internet connectivity mingled with a backdrop of large solid surface panels that project video images in harmony with the lounge. “In this universe, all the elements concur to demonstrate the material performance associated with different electronic and lighting solutions,” he said.

Final Results In the end, all three of the prominent figures in the project — Ghion, Delles and Bach — had something they could really be proud of that accomplished the goals set forth on time and on budget. However, the real proof of success was how it was received by the professionals attending the fair, and that did not disappoint.

The DuPont booth registered one of the largest number of visitors ever at its booth and quite a buzz was created among the design and fabrication community, who commented how the project was not only aesthetically appealing, but also advanced the market.

Because of its success in Milan, it was decided that the display should be taken to other shows across Europe, including the 100% Design Fair in London and the Fair Interior in Courtrai, Belgium, where it received equal fanfare. One attendee of the expo in Belgium even inquired about buying the kitchen and having it adapted to his flat in Brussels!

When all was said and done, the objectives were met spectacularly in a way that showcases applications of the new DeepColor tones of Corian, while combining devices for the wireless charging and networking of smartphones with the design capability of solid surface. This enabled visitors to better understand the meaning of smart surfaces, and directly experience solutions that will become increasingly popular in daily life. But, this may only be the beginning.

“We are far from having extracted [Corian’s] full potential, and there are many new application fields that remain to be explored through our collaboration with industry and creative minds,” concluded Bach.

For more information on Christian Ghion, visit www.christianghion.com.

For more information on Créa Diffusion, visit www.crea-diffusion.com.

For more information on Corian® 2.0, visit www.corian2-0.com. A video about the Super Black kitchen and Corian® 2.0 exhibition can be viewed at http://youtu.be/ HqlMQ-ULceE. Editor and Publisher Kevin Cole can be reached at kevin@isfanow.org.

ISFA Member since 2002 International Surface Fabricators Association • Vol. 7 / Issue 4 • 25

Circle RS#11 on page 49 or visit www.isfanow.org/info.

Saving time with router bits newly designed for

solid surface sinks

By Jeffrey Smith

O

ne of the overlooked areas of solid

surface fabrication throughout the years has

been the router bit used for solid surface sinks.

There are a lot of choices out there, but how

were they designed and who can make sense

Router Bit Anatomy Ø 15° Cutter Draft Angle Ø 15° Bearing Draft Angle

½" x 1⅝" Tool Shaft Steel Tool Body Carbide Cutter Face Bearing Ride Nonmarring Delrin Bearing Low-profile Set Bearing Set Screw

of which bit goes with which sink? What makes a good bit? And, why do some bits work better than others? These are some of the questions I set out to answer and will discuss here.

Figure 1 – An understanding of the anatomy of a router bit will help to choose the best bit for the job.

For the past 20 years, I have worked around the

Figure 1). In this diagram, the ½-in. by 1 ⅝ in.-

shop that installed 30 to 50 solid surface vanity

The typical bit is a two-flute bit with silver brazed

of the sink could save a lot of time and effort.

is the journal, or bearing ride where the retaining

manufacturers to fine-tune my bearings, which

part is machined out of a single piece of high-

vanity tops with minimal sanding, just because

and covered with delrin (a nylon type of plastic),

edges of the questions. Having run a fabrication

shaft is connected to the router bit (tool) body.

Figure 2 – The draft of a bit is an important feature in getting the best rout on a vanity sink placement.

bowls a day, I realized that a good, clean route

C2 or C3 grade carbide cutters. At the bottom

trimmed, and the bearing can ride below the

At that time, I worked with one of the router bit

screw holds the rubber-sealed bearing. The steel

I had custom made. We were able to produce

quality steel. The steel bearing is sealed in rubber

of the bearing. However, there are other ways to

so the bearing will not mar the sink surface.

improve on the surface finish after routing.

But before I get into all of that, let’s start with

As mentioned above, the delrin bearing is key

to a good, clean rout and prevents marring the

the basics.

sink as it rides on the sink as a guide. However,

Anatomy of a Router Bit

common router bit design has a ½-in. cutting

By examining the anatomy of a router bit, the

jargon becomes clearer to avoid confusion (see 26 • Vol. 7 / Issue 4 • International Surface Fabricators Association

the size of a bit is also very important. The most radius as well as a 1 ½-in. cutting area that

extends below the glue line so that the glue is

glue line.

The draft of the router bit is also a critical

factor (see Figure 2). And to choose a bit with the correct draft, the design of the bowl must be taken into account. When choosing a bit

for a sink, it is important to know the draft of

the sink. This can often be determined by the specification sheet for the sink, or it may be

available on the manufacturer’s website. The

draft of the sink should be consistent around the bowl. The more consistent the draft of the sink,

the better the rout and the easier the sanding will be (assuming you have picked the correct bit).

better for the fabricators. With a correctly designed and engineered bit, I am confident that a fabricator can save as much as 10 to 15 minutes of sanding per bowl or sink! If you were to apply that savings to back when I was routing 30 to 50 bowls a day, you would come up with between five and 12 hours of saved labor every day. Over the course of a year (five days a week), the savings would add up to between 1,300 and 3,120 hours. At a pay rate of $10 per hour, savings could be as high as $31,000 in a single year.

Ø 0.50 Shank

Solid Surface Countertop

Solid Surface Adhesive (Flash) Bit Cuts Barely into Sink Delrin Bearing Rides Below Glue Line Solid Surface Sink

Router bit should cut 4-5 degrees more than bowl draft

Efficiency in this area, for me, was very important for my labor budget. As I mentioned earlier, I previously tried to accomplish this by reducing the size of the delrin bearing to accommodate the fact that the draft of the bearing did not match the draft of the cutter.

However, it makes much more sense to use bits that are designed for this purpose.

Figure 3 – Choosing the correct router bit for the job can save a lot of time in the sanding process.

The basic rule of thumb is the draft of the router bit should be 4 to 5 degrees more than the draft of the bowl (see Figure 3). Certainly 3 degrees is a minimum, but may leave a little glue behind.

One must remember that the majority, if not all, of the solid surface sinks are hand-sanded and inspected at the same time at the sink factory.

If there is a minor imperfection, the sander may be a little more aggressive to remove the imperfection; this in turn may change the bowl draft slightly. This is the main reason for the over-drafting of the router bit cut vs. the bowl.

The sander may lip the bowl slightly, too. By cutting slightly into the bowl, these issues are removed. However, if the cutting is too much, the cut “beaks” and that can lead to too much sanding, thus costing time and money (see Figure 4). So, when choosing a bit for a sink with a 10-degree draft, the ideal bit would have a draft of 14 to 15 degrees.

Figure 4 – Using a bit with the proper draft can mean the difference between a bad rout (top) which will require intensive finishing and a rout that will mean very little sanding (bottom).

Chomping at the Bit for Changes Over the course of the past few months, with the help of Whiteside, Velepec, Amana and one other OEM manufacturer, that did not wish to be mentioned, bits have been redesigned to work better for this application (see Figure 5).

As the product designer for Gemstone, I felt it was necessary to get the best heads together and make the sink and bowl routing experience

So, what has changed with the newly redesigned bits? The angle, or draft of the bearing, was changed so that it matches the cutter angle. And, the bearing overall diameter was reduced so that the bearing now lines up with the cutter. This allows the cutter to do its job well. With this bit modification, the bit should now do a better job of removing the flash, or glue line, around the bowl while leaving a nice smooth transition from the top to the bowl. It is this smooth transition and lack of remaining flash that will allow for a much speedier sanding operation.

Figure 6 is a chart with the specifics of the newly redesigned Whiteside, Velepec and Amana router bits. I hope you will support their efforts to help you improve your routing experience for solid surface bowls.

Other Areas for Savings In addition to router bit design, an area that is often overlooked is router bit maintenance. To extend the life of the cutters and bearings, a few simple steps can be taken. The cutter should be clean and sharpness checked frequently.

Increased noise while routing is the first giveaway that a bit is too dull, but I often use my fingernail to check the sharpness (of course with the router off and unplugged!). If it does not shave my nail when I scrape it, the bit should be changed. Dull bits will reduce the life of your router and can damage material by ripping.

Figure 5 – Working with tooling manufacturers, new bits have been developed to accommodate the sink routing process.

When it is determined that the bit is dull, a professional service should be used for sharpening. When the bit is sharpened, it is face sharpened. This is typical, and because International Surface Fabricators Association • Vol. 7 / Issue 4 • 27

Redesigned Router Bits for Solid Surface Sinks

the cutter edge is at an angle, when the face

bit in all the way to its cove, but the cove of the

of the bit is reduced slightly. This may impact the performance of the bit. With yesterday’s

bit stabilization and performance.

Velepec / www.velepectools.com ½" Radius

Draft of Bit

Bearing

30-155TG

10°

12-610

30-157TG

15°

12-615

30-140TG 20° 12-620

Whiteside / www.whitesiderouterbits.com ½" Radius

Draft of Bit

Bearing

2910

10°

BB300

2915

15°

BB315

2918 18° BB318

Amana / www.amanatool.com ½" Radius

Draft of Bit

Bearing

57267

10°

47787

57158

14°

47731

57269 18°

47788

Note: Please contact the manufacturer for availability.

Figure 6 – This chart shows the tool and bearing part numbers for the newly redesigned router bits for solid surface sinks.

of the carbide is removed, the overall diameter

designs, this was more of a problem. The

reduction in diameter is about 15/1000 in. I

used to have bearings made with that reduction so that I was able to maintain an excellent rout

after sharpening. With today’s redesign, this will be less of an issue, but a slightly reduced derlin bearing will keep the results you are looking for.

Additionally, the life of the bit can be extended by running it at a proper speed. One common mistake is that large cutter bits (usually with

an overall diameter of 2 ⅛ in.) are run too fast.

With a high horsepower variable-speed router, the bit needs to slow down. Bits of this size should be run at 16,000 rpm. Faster is not

better and will generate too much heat. When running on wood too fast, the routers will

actually burn the wood. Similarly, running too

fast on solid surface can create more sanding, dull the bits too quickly and even shorten the

life of the router. The shaft of the router bit is 1

⅝ in., and 1 ⅜ in. to 1 ½ in. of that should be in the collet of the router. Be sure not to push the

bit should be close to the collet for maximum Another important maintenance issue is checking the set screw periodically, as well as checking that the bearing free spins. If the bearing is not free spinning, it is a good idea to lubricate it. When lubricating the bearing, solvent-based lubricants should NOT be used because they have a tendency to remove the grease that protects the bearings. Be sure to find lubricants designed for bearings.

By using the right bits, the right bearings and taking advantage of the new bit designs, as well as making sure you are performing the proper maintenance, you can save time and money when routing your sinks and bowl to solid surface countertops. This should lead to many hours of much more happy fabricating!

About the Author Jeff Smith is the sales, marketing and design manager for Gemstone Solid Surface and has been involved in the surfacing industry for more than 17 years. He can be reached at jsmith@gemstoness.com or at (520) 954-1700.

Circle RS#12 on page 49 or visit www.isfanow.org/info. ISFA Member since 2005 28 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Specialty Surfaces Fabricators, Manufacturers and Experts

Membership Application Main: (412) 487-3207 • Fax: (412) 487-3269 • www.ISFANow.org

Renewal Instructions: To renew your membership with ISFA, simply fill out the Personal Information section, and Payment Method and that’s it! Fax it back to (412) 487-3269 and we’ll do the rest. Please allow 2-4 weeks for your membership renewal packet to be delivered.

New Member Instructions: For Surfacing Experts wanting to become a new member, please fill out the entire form. Membership in ISFA is the industry endorsement of high quality.

This endorsement cannot be purchased for the price of membership, but must be established by the company and upheld by each member of the organization.

Fax this form back to (412) 487-3269 and we’ll do the rest.Your new membership packet will be in the mail shortly. Please allow 2-4 weeks for delivery.

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q Subscriber Membership: $400 — Applicant companies which meet all other qualifications, but have been in business for less than two years shall be eligible for Subscriber Membership in the Association.

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Each location must fill out seperate membership applications. Branch Membership annual dues are one-half that of the headquarters location. Each location wlll be treated as a separate member in all respects, except only headquarter locations may vote in general elections.

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Sponsorship Information: In order to become a member of ISFA, you need to provide information regarding an ISFA member or company willing to sponsor you. If you do not know what to put in this section, just leave it blank. We will help you with this.

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By adhering strictly to the highest quality standards of fabrication, manufacturing and installation. By promoting only those products and services that are proven quality and value. By writing contracts and warranties that are clear, honest and fair to all parties involved. By honoring all contractual obligations in a reasonably prompt manner. By quickly acting on and attempting to resolve all customer complaints, and in situations where complaints appear unreasonable and persistent, by encouraging the customer to initiate and approach third-party dispute settlement mechanisms. By being fiscally responsible and honoring all legitimate financial obligations. By maintaining all required licenses and insurances.

I,_______________________________, do hereby certify that the foregoing is true and correct to the best of my knowledge, and do agree to abide by the Code of Ethics of the International Surface Fabricators Association for as long as I hold an active membership therein.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 29

The Top Determining Factor Behind Every Sale

By Kirk Heiner

T

here are numerous elements that can affect your sale. Buying decisions

are influenced by a myriad of key factors:

price, quality, relationships, trust, risks, brand, warranty and the list goes on. However, only

one factor is at the root of every single decision and is the final determiner in every purchase

decision. Every person involved in selling needs to know it.

Before we expose this ultimate driver that’s affecting every one of your sales, I want to

back up one step and address a glaring issue in our industry. That is a lack of perceivable differentiation between companies selling countertops.

We all feel our offering is unique, and perhaps

that’s true. However, to the customer visiting our showroom for the first time, that uniqueness is

not so apparent. The truth is, on first blush most

We seek to understand the differences between

When we don’t perceive any difference between

whom. We read literature to understand product

difficult. We lean toward saving the money and

offerings to determine what to buy and from

benefits and listen to what the salesperson says about his or her company. We visit review sites to see what others say about their experience with a company. We try to weigh the value of

each company we are considering. Who’s better?

Who’s cheaper? What are the potential risks of a poor choice?

When we don’t perceive much of a difference,

price wins. That is why it is so important for our industry to differentiate ourselves from the herd during the sales conversation.

The Job of a Sales Professional Your job as a salesperson is to build value in

the mind of the potential customer for what you

uniquely offer. When the perceived value of what you offer exceeds the cost, the sale is made.

companies appear to be very much alike. This

Until that point is reached, they will choose

determining factor of the sale.

a greater value than the difference you appear

is a critical clue leading us to the single greatest Let me ask you a question. How do you

lower price because the money in their bank has to offer.

differentiate your company to a client? What do

Sales professionals must become experts at

Have you been around the longest? Do you have

be learned. We must develop mastery at building

to your potential customer? Difference only

customer. We must be clear in building our case

difference as meaningful and valuable.

key is to communicate how that value is unique,

you say? Are you bigger? Better? Family-owned?

building value. It’s a skill like any other and can

greater inventory? And does that really matter

up the perception of value in the mind of the

helps the sale when the customer perceives that

for the real value we bring to the customer. The

The Single Biggest Determining Factor This brings us to the one factor that determines

every single buying decision. What is it? It’s value.

Value is king when it comes to sales. When we

shop, we are ultimately all looking to compare the value of products and service providers.

We look for differences between companies and products to make these comparisons.

30 • Vol. 7 / Issue 4 • International Surface Fabricators Association

relevant and important.

If you want people to buy what you’re selling,

it starts with understanding how people make

their buying decisions. We all want to feel safe in our buying decisions. We want to know we are getting a good value for our money. So

companies or a product, it makes our decision

choosing the lower price, or maybe the second

lowest. Most buyers know that the lowest price carries with it the risk of a bad job.

Clarity helps customers choose wisely. Your goal should be to provide clarity of the differences between your company and the competition,

between your products and processes and theirs.

A Common Question In 14 years of selling countertops through our

five retail showrooms, I noticed that the single

most common question consumers ask is, “What does an average kitchen cost?” I finally created a very elegant Q & A poster that addressed this common question. It stated, “Q: What does

an average kitchen cost? A: It doesn’t matter,

nobody wants an average kitchen.” It actually

caused them to stop and think about what it was they really wanted.

Today they may walk in and ask, “What is your price for level 1 granite?” They are trying to

position you in their mind. Are you Macy’s or

Walmart? Are you the low price leader or a quality player?

Studies show that the average American

consumer is willing to pay up to 50 percent more, if they see a perceived difference in value or

quality. That’s only if they see a perceivably higher value. The rise of quartz countertops is proof of this powerful truth. People are perfectly willing to spend more if you give them a good reason

why. Often, we simply don’t give them powerful enough reasons.

we look for value comparisons. We look for

What Buyers Are Looking for

products.

products and service providers as a way to help

differences in companies that provide similar

Buyers look for value comparisons between

Nine Key Elements That Build Value Here are some common things valued by consumers.You should think through and plan out how to convey each one: 1. Proof of higher quality product 2. Proof of higher quality craftsmanship 3. Guarantee 4. Zero maintenance

demonstrated an undeniably greater value to every prospect?

The Value Difference Makers As buyers search for value along their pathway to purchase, they look for

differences in a few key areas. Here are some to consider:

■■ Quality of materials ■■ Quality in workmanship ■■ Timeliness and professionalism of service ■■ Warranty ■■ Strength and integrity of the company

■■ Brands we trust ■■ Connection with the company or salesperson

5. A trustworthy sales rep

Risk or Potential Issues

6. Company reputation

They also look for assurances of

7. Recommendation of a friend 8. Feeling comfortable with a company or salesperson 9. Comfort about the decision

what they will receive in exchange for their hard-earned money. They

ask themselves, “Have others I know

trusted them? Who have they worked for in the past? Is this company’s

higher price worth it? Is it safe to go with the lowest price? What are the

make the right decision. That’s why an educated customer is better for

everyone except the low price leader.

When we educate our customers

about our products, processes and the value differences we offer, we

make it easier for customers to make good decisions and help them better understand why we should be their first choice.

Without clearly differentiating, we

are simply putting together bids and hoping for the best. We may land some, but not because we were

helpful or professional in selling. The

better we do our job as salespeople,

the easier it is for the client to make a decision.

The biggest money question nobody’s asking is, “How much more could you have sold, if you had clear,

demonstrable reasons why customers should choose your company?” I guarantee even your accountant

doesn’t have the answer to that one.

Here’s an even bigger question: “What would happen to your company if you

possible outcomes of my decision?”

All buyers want to save money, but they also want avoid the regret of making a poor decision.

Your job, and the job of every single

person selling for your company, is to build perceived value in your product

offering. However, I’m amazed at how many people in sales in our industry think it’s all about price. Actually,

it’s almost never solely about price.

If that were true, quartz would not

be expanding while less expensive materials are declining.

How is it that buyers are willing to pay sometimes twice the price to have

quartz over granite when 10 years ago in some markets, you couldn’t give it away? Simple, perceived value.

Sales guru Jeffery Gitomer says, “Sales comes down to four

words: perceived value, perceived

difference.” He nailed it. That is one of the smartest statements on sales I’ve ever heard. We need to understand the power of that simple concept.

Perceived difference and perceived value tip the scales in every selling

ISFA Member since 2003

Circle RS#13 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 31

circumstance. If they don’t see the value, they

understand what a potential customer values

creating a strong “value proposition.” The concept

don’t see difference, they look to price.

questions designed to uncover their true buying

company or product is uniquely superior. While

won’t pay more. It’s as simple as that. If they Defining Value

So, what is value? A textbook definition may read along these lines: “the regard that something is held to deserve; the importance, worth, or usefulness of something.”

So, what determines value? Value is worth placed upon a product or service offering by one person alone — the buyer. Value, like beauty, is in the

eye of the beholder. If they don’t see it, it doesn’t

exist. This is one time where perception is reality.

Until you get them to see a greater value in what you’re selling, the odds are stacked against you.

How do we build value? What are the building

blocks that create value? Every customer has a different set of things they consider important.

Some value convenience, while others insist on higher quality. One shopper may prefer to buy

most. It’s done through asking a series of key priorities.

is to develop one strong message about how your that may work for some products, it doesn’t work

A great question to ask a customer is, “When I

say the word countertops, what one word comes to mind?” This question will tell you a lot about what frustrates them or what excites them.

so well for service industries like ours.

If you are like most countertop companies, you

serve many different types of clients: homeowners, home builders, remodelers, designers, etc. Each

In his book, The Big Book of Sales, author Alan

Gordon refers to building value as, “the neglected sales skill.” He’s right. Most salespeople are not skilled at all at building value in the customer’s

mind. It can actually be quite simple, but requires

one has a different set of things they consider of utmost importance to them.

Value is established by the buyer. It only matters if they say it matters.

that we learn how buyers think.

A home builder might consider reliability and

Shoppers think so many different thoughts during

homeowner might value trust or assurance of

their shopping experience. What will this look

like? What will it cost? How will it perform? What could go wrong? How long will it take? Will they stand behind the product? These are the clues

that lead us to the foundation of building value in

being on time the greatest values, while a

quality. Often consumers trust their builder or

designer, and that trust is the single biggest driver in whom they do business with. In every buying outcome, value is at its center.

the mind of the consumer.

I’ve known design firms where if I came in, did

solely on price.

The Reason Value Propositions Don’t Work

$1,000 for the opportunity to do their work, they’d

This is where smart sales people do what I call

There has been a lot written in sales and

from someone they trust while another buys

“discovery.” Discovery is getting to know and

SIMPLE. SAFE. SECURE.

the project for free and offered to hand them

still say, “Thanks, but no thanks.” Why? Their

marketing books over the past 20 years on

relationship and trust built up with their fabricator

Completely practical, virtually invisible.

CounterBalance® under-counter plates, Islandbar bars and brackets eliminate the need for fussy, old-fashioned corbels that are a frequent cause of banged knees and bumped toddler heads. Our virtually invisible supports offer a permanent, easilyinstalled solution that you will appreciate for a lifetime. CounterBalance transforms mundane countertops into stunning focal points!

Order online at counterbalanceshop.com or call 1.800.220.1966.

ISFA Member since 1999 Circle RS#14 on page 49 or visit www.isfanow.org/info.

32 • Vol. 7 / Issue 4 • International Surface Fabricators Association

was their greatest value. In an industry like ours one single value proposition doesn’t fit all.

So, you need a quiver full of arrows that can penetrate the heart of any buyer. You choose which one is right for the situation. That’s where

Countering Low Price with Value If a prospect says, “I can get cheaper, at ABC

company,” what do you say? Simply tell them,

“Yes, you’re right. There are cheaper companies out there. So how do you think they are getting

discovery comes in.

away with charging less? What corners are they

You want to perform discovery in every sales

think they are using lesser quality workmen, or

situation. Discovery is the well thought through series of questions designed to uncover the buyer’s most important value buttons. Here’s where you want to ask great questions.

Great questions are unlike those your competition is asking. Ask questions that establish value in what you offer, all while sorting out their biggest drivers and hot buttons. Every salesperson should have a list of at least 20 questions they can use in the discovery phase of a sales conversation.

James Perly, of Perly Consulting Group, said of his new closing method, “We beat our customers over the head with a value stick until they close us and ask us to buy. The whole meeting is about how we’ll deliver massive value to the customer.”

cutting in order to get that low price? Do you lower quality products?”

You might simply say, “Lowest price and high value almost never go together.”

For every buyer in every purchasing decision, there will always be a hierarchy of values in

their mind. Sometimes we are able to add new concepts to that value equation. When a client would walk in and ask, “How much do your

granites cost?”, I would ask, “So then quality doesn’t matter?”

I would continue and say, “Did you know that

granites come in three quality levels?” Now I have them thinking about other things than just price.

you’re the only person that’s told me that.” To which my answer was, “Of course, if you were only buying seconds or even worse third quality, why would you bring up quality as an issue?”

The concept of building value is perhaps the greatest skill you and your sales team can develop. It won’t happen overnight. It takes a little time and effort, but the payoff is enormous. Try it and see if you agree. Value truly is the ultimate tool in selling.

About the Author Kirk Heiner has been in the home building and countertop industry for more than 30 years. He’s an author and sales coach, having done training and seminars for corporations like Lowe’s, DuPont, Stock Building Supply, KBIS, the National Kitchen & Bath Association and many more.

He is the chief marketing officer for KB Express and can be reached at kirk@ kandbexpress.com.

Often that became a new significant factor in

their decision. I was also surprised to note that

the client would almost always say, “You know,

ISFA Member since 2004

Circle RS#15 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 33

Solid Surface Machining: Keys to Cost Savings

By Karin Deutschler

Inserts and PCD Tooling If saw blades are not providing the quality of

While the homogeneous composition of

solid surface material doesn’t generally pose

particular machining challenges, there are great ways to reduce your overall tooling expense, increase tool life, improve finish, reduce

downtime and maintain a smoother work flow by selecting the correct cutting tool for the application.

Tooth Design Although most saw blades look similar, on

closer inspection there are marked differences

finish that is desired and additional sanding is

needed to obtain a true match, then it’s time to

consider taking a leap of faith that will pay off in

a big way. Polycrystalline diamond tipped (PCD) saw blades are a perfect fit for solid surface

material. While the diamond saw blade has a

higher up-front cost, it will save a lot of money

in the course of its life. The return on investment will be self-evident very quickly. As Gus Blume,

owner of Blume’s Solid Surface in Freeport, Pa., put it: “The finish of a diamond saw blade on solid surface material is second to none.”

in tooth design/grind, angle and tooth count

Blume knows what he is talking about as

blade will perform well before getting dull.

blades more than 10 years ago. Today, the

the result of much research and testing, to

sanding to get a perfect match right off the saw.

that affect the quality of cut and how long the

Blume’s made that leap of faith to use PCD

These differences in tooth geometries are

company has virtually eliminated any need for

accommodate the wide range of materials and

For achieving various profile edges,

composite panels that all present their own

unique cutting characteristics. For cutting solid

surface material, the tooth design that provides the longest, cleanest cutting performance is a modified alternate top bevel (ATB) blade

(see Figure 1). This tooth shape, prevalent on carbide-tipped solid surface blades, extends

the tool life over a more common alternate top or triple chip blade and a provides a great cut.

backsplashes, bullnose, cove and round-over profiles, another way to reduce tool cost is to invest in carbide insert (see Figure 2) or

diamond tipped router tooling (see Figure 3);

both can yield impressive paybacks. Because carbide insert tooling uses inserts that are

swapped out when the blade gets dull instead of resharpening, it will always retain accuracy of profile and cutting diameter throughout

Figure 1 – For cutting solid surface material, a great tooth design that provides long, clean cutting performance is a modified alternate top bevel (ATB) blade.

34 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Figure 3 – Diamond tipped profile tools for use on hand routers are fairly common and like the GUHDO tools shown here are available for round-overs (top), bevels (middle) and straight cuts (bottom), with bearing guides included.

Figure 2 – Carbide insert tooling, such as this 2-flute carbide insert router bit from GUHDO mounted in an HSK Tool Holder, can help avoid lessening blade accuracy caused by sharpening.

its life. This will help prevent unnecessary or

diamond tipped profile tools for use on hand

bit will not only outlast a carbide tipped tool by

round-overs, bevels and straight cuts with a

excessive finishing. A diamond tipped router

many times longer, it will also provide a much

smoother surface finish. While the selection of insert tools available for use on hand routers with bearing guides is restricted to smaller

trimming profiles due to design limitations,

routers are fairly common and available for bearing guide included.

Solid Carbide Bits

For straight routing (parting and peripheral cuts) on CNC machining centers, solid carbide up-

Circle RS#16 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 35

Dust

shear router bits provide excellent cut quality

and tool life and are the tool of choice for most

A critical consideration to

Particularly with solid surface material, fine

rougher bits are also a good choice for cuts

remember if cutting tools are

dust particles are always an issue.

where the finish is not critical or exposed.

expected to perform well, achieve

V-grooving

optimum tool life and produce an

solid surface CNC parting cuts. Solid carbide

Accurate V-grooving of solid surface material

excellent finish, is the importance of

nonporous composite. Standard V-Groove

the proper chip load range.

requires a tool designed specifically for this bits for wood feature a 91-degree included

machining solid surface materials in

90-degree tool is preferred for a better, more accurate mitre fold.

Chip Load A critical consideration to remember if

cutting tools are expected to perform well,

for additional sanding. Another great development that provides a big advantage when machining solid surface material is an innovative dust extraction collet nut, which tooling manufacturers. These dust reducing

expansion and contraction of wood. Solid

not need this expansion capability and a true

that either reduces or eliminates any need

is available in various designs from leading

angle to accommodate naturally occurring surface material, on the other hand, does

A great way to reduce dust is to use tooling

½-in. diameter and up = 0.010-0.012 in.

Operating outside of this range can result in

devices that actually replace the collet nut are designed to channel the dust particles into a whirl-wind type action and be directed

overheating, burning and tool breakage.

to the dust system.

The chip load is the size of the chip created

Whether tooling is needed for use on a hand

during the cutting process and is calculated

achieve optimum tool life and produce

as follows: chip load = feed rate in inches/

machining solid surface materials in the

if the CNC machining center is running at

router at an installation site or production tooling in the shop, options available to streamline production, reduce down-

an excellent finish, is the importance of

(rpm x number of flutes). So, for example,

proper chip load range. Depending on the

18,000 rpm and a 400-in.-per-minute feed

overlooked all too often. Savvy fabricators

rate, a two-flute router bit would have a

make sure they are using the right tool for

0.011-in. chip load.

the job.

While it is tempting to believe that more

About the Author

tool diameter, that can be 0.002 to 0.012 in.

The smaller the tool diameter, the smaller

the chip will be. For solid surface material,

follow the approximate chip load ranges by diameter provided here:

⅛-in. diameter = 0.002-0.004 in. ¼-in. diameter = 0.006-0.009 in. ⅜-in. diameter = 0.008-0.010 in.

flutes yield a better finish, this is not true and, in fact, quite the opposite is true if

Karin Deutschler is with GUHDO USA Inc.,

an appropriate increase in feed rate is not

www.guhdo.com.

implemented to stay within the ideal chip

For more information on optimizing cutting tool

load range.

ISFA Member since 2014

Circle RS#17 on page 49 or visit www.isfanow.org/info.

36 • Vol. 7 / Issue 4 • International Surface Fabricators Association

time, eliminate sanding and cut cost are

performance, visit www.toolingblog.com.

Here.Now.News.

International Surface Fabricators Association Names 2014 Award Winners at Annual Meeting On August 21, 2014 ISFA held its

the tireless support the company

annual Member Meeting and Award

has given to ISFA with many

Ceremony at the International

projects and events the association

Woodworking Fair in Atlanta, Ga.

implemented.

Several members were on hand

Associate of the Year – Dixie

to hear comments from President,

Plywood and Lumber Company,

Dave Paxton, Vice President, Mell

Savannah, Ga. Accepting the award

Hill and Executive Director, Keith

were Nelsy Leyba and Tom Heard.

Haight. The group shared their

Dixie Plywood is recognized for its

vision for the industry as well as the vital role ISFA members play. It was a very interactive meeting where

members offered their perspective and input on what the industry needs to move ahead.

level of participation in ISFA events and activities and for its instrumental Russ Berry, owner and president of A.S.S.T, and involvement in helping to design ISFA’s 2014 Fabricator of and implement one of the courses the Year for ISFA’s Continuing Education

Members were informed of the many events and

Program.

accomplishments ISFA made in 2014 as well as

ISFA Hall of Fame – Mike Nolan of Windbound

the opening presentations and conversations,

of Mike Nolan was Keith Haight. Mike was

what was in store for 2015 and beyond. During

a great lunch was shared by all followed by the presentation of Annual ISFA Awards. For 2014 the ISFA Award recipients were:

Surfaces. Accepting posthumously on behalf a former education director and past board member of ISFA, and his love of the industry was infectious. The mark he left on so many

Fabricator of the Year – A.S.S.T., Allegheny,

through the vital role he played in training and

president, Russ Berry. A.S.S.T. is recognized

The award was delivered to Mike’s widow

by the company on a regular basis, but also for

craftsmanship and teaching others.

Pa. Accepting the award was owner and

educating members will not soon be forgotten.

not only for the amazing fabrication work done

Terry, who remembered fondly his passion for

Upcoming ISFA Training & Events

For more information or to sign up to attend any of these events, call (412) 487-3207 or email gatherings@isfanow.org.

Total Fabricator Training – Stone/Quartz Hosted by Alpha Tools Jan. 26-28, 2015 Las Vegas

Total Fabrication Training – Solid Surface Feb. 17-19, 2015 Chantilly, Va.

ISFA 2nd Generation CEO Roundtable Hosted by ILSD March 4-5, 2015 New Boston, Mich.

ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools April 8-10, 2015 Oakland, N.J.

ISFA Total Fabrication Training – Solid Surface May 19-21, 2015 Chantilly, Va.

ISFA 2nd Generation CEO Roundtable June 3-4, 2015 Chantilly, Va.

Chris Pappenfort Named ISFA Volunteer Project Manager

ISFA Productivity Event

ISFA is pleased to announce that Chris

ISFA Total Fabrication Training – Quartz/Stone

Pappenfort has volunteered to step in and assume the role of project manager for ISFA. Pappenfort is a 27-year veteran of the decorative surfacing industry and is currently president of Surface Menders™, a company predicated around the repair and maintenance of decorative surfacing.

During his time in the industry, he also worked as a fabrication manager for a Midwest distributor for more than 24 years.

He was accredited as a Certified Instructor for Soterra® Natural Granite Systems as well as DuPont Corian® and Zodiaq® Surfaces.

Hosted by Indeko June 16-18, 2015 Guadalajara, Mexico

Pappenfort has participated on many project

teams for DuPont, launching

Chris Pappenfort

numerous

initiatives that helped fabricators’ businesses flourish.

“I am very excited to have Chris on our team,” said Keith Haight, the executive

director of ISFA. “I have worked with Chris many times in the past and have always

admired his knowledge, skill level, passion

and willingness to step up and take initiatives

Hosted by Alpha Tools July 27-29, 2015 Oakland, N.J.

ISFA Total Fabrication Training – Solid Surface Sept. 15-17, 2015 Chantilly, Va.

ISFA Total Fabrication Training – Quartz/Stone Hosted by Alpha Tools Oct. 5-7, 2015 Las Vegas

head-on! This is a great day for ISFA.”

International Surface Fabricators Association • Vol. 7 / Issue 4 • 37

ISFANews ISFA 2015 Board of Director Election Results Revealed As 2014 comes to a close, ISFA prepares for another exciting year by sharing the results of the 2015 board of director elections. The lineup of next year’s board of directors is a dynamic group of individuals who possess sharp business acumen and passion for this industry.

The collective personalities are focused and

Dave Paxton (Paxton Countertops and

Showers, Grand Ledge, Mich.) – Immediate Past President

The association would also like to express its appreciation to outgoing Associate Member Representative Jeff Smith of Gemstone. Jeff

Mike Langenderfer (The Countertop Shop,

has shared his abundant energy, great ideas

Holland, Ohio) – Director (and past president)

and willingness to advance ISFA to the next

Kate Dillenburg (Bisley Fabrication, Gresham,

level throughout his time on the board. ISFA

will surely prove themselves in making ISFA

Wis.) – Director

looks forward to more interaction with Jeff in

more valuable for its members and the entire

Mike Woods (Creative Countertop Solutions,

the future, as he has truly proven himself to

Nashville) – Director

be a valuable asset to the association and the

The 2015 ISFA Board of Directors is as follows:

John Hansen (Kohler) – Associate Member

industry.

Mell Hill (Old Castle Surfaces, Atlanta) –

Jessica McNaughton (CaraGreen) - Associate

decorative surfaces industry.

President

Adam Albee (Lincoln Laminating, Lincoln, Neb.) – Vice President

Ryan Miller (VT Industries, Holstein, Iowa) – Secretary

Erica Hussey (JCW Countertops, Woburn, Mass.) – Treasurer

Representative

Member Representative

ISFA also welcomes the newest board member, Jessica McNaughton, president of CaraGreen, a distribution company that focuses on

ISFA recognizes Dave Paxton for his leadership as president over 2014, and for his drive to keep the association striving to always do its best no matter how small or large the task. We

providing sustainable products and educating professionals on the subject of sustainable resources. ISFA looks forward to Jessica’s input and perspective not only as a business leader,

look forward to his continued support on the

but also from the world of sustainable materials.

board.

Welcome aboard, Jessica!

ISFA Launches Free, Cost-saving Member Benefit ISFA has a new benefit it is bringing to its members: The ISFA

W.W. Grainger offers a

discounts on goods and services they already use for their

items listed in its catalog.

Marketplace. This program provides association members fantastic businesses. The greatest part about this benefit is that it’s free

and included with an ISFA membership! There are no additional costs or any other hidden fees to join. The ISFA Marketplace

offers greater buying power from Federal Express, Staples & W.W. Grainger:

With FedEx, members can receive savings of 50 percent or more

on: Domestic & International Air Express; Domestic & International Ground Service; Inbound and Outbound Services; Home Delivery; and Hazardous and Dangerous Material Handling.

Through Staples, the ISFA Marketplace offers quarterly and annual rebates from 1 to 35 percent based on collective purchases by

participating members. Members can also receive discounts on

more than 1,200 core items and 9,000 non-core items where prices

are locked in for a period of six months. Additionally, free delivery is available on most orders.

38 • Vol. 7 / Issue 4 • International Surface Fabricators Association

10 percent discount on all

•

I S FA •

MARKETPLA

Members may also receive

CE

additional line-item discounts for

core products ranging from 10 to

85 percent if the terms and conditions are met with the program.

And this is only the beginning. ISFA has many more vendors lined up and waiting to participate. Some are even ISFA’s members

themselves. As this program grows, so will the list of participating vendors!

Interested? Don’t wait.

Take advantage of this program now. Contact us at info@isfanow.org or call (412) 487-3207 and say “Sign me up!”

We thank our members for their loyalty and hope you enjoy this

great new benefit! If you’re not a member, what are you waiting for?

ISFA Continuing Education Program Expands Since September of

■■ Understanding & Using the ISFA Quartz

registered with the

one (1) LU/HSW

2013, ISFA has been American Institute of

Architects (AIA) Continuing Education Program.

As an Approved Provider for the AIA Continuing Education System, the Continuing Education

Standard — Course #ISFA13Q1103 offers ■■ Surfacing Products – Healthcare

Infection Control — Course #ISFA14G1101 offers one (1) LU/HSW

■■ Design Basics for Sintered Compact

ISFA members.

one (1) LU

ISFA is responsible for the coordination of

the CEU efforts, plus we provide the point-

of-contact for the AIA and other professional

organizations that conduct continuing education programs. The ongoing administration of the

CEU programs is the responsibility of ISFA, with guidance from Continuing Education Program participants. ISFA also trains and registers presenters who will be qualified to deliver approved courses on behalf of ISFA.

Surfaces — Course #ISFA14SC4101 offers

sometimes referred to as a Continuing Education Unit (CEU); Health, Safety & Welfare credits

(HSW), which hold a higher level of ranking for

The ISFA Continuing Education Program has

helps with the development and execution of

maintained.

recognized as an excellent, unbiased source other organization requiring CEUs.

ISFA’s Continuing Education Program

■■ The AIA CES Provider Network will

2. CONTRIBUTING MEMBER: A Contributing

stature and credibility with State Licensing

Member is an ISFA member company that

the development of specific courses for ISFA’s Continuing Education Program

3. SUPPORTING MEMBER: A Supporting

development and execution of ISFA’s Continuing

#ISFA13SS1101 offers 1) LU/HSW

reputation as a resource for quality education

of education for architects, designers and

company that, through its financial support,

The courses now offered are:

■■ Solid Surface Design Basics — Course

■■ The speaker’s personal and professional

1. SPONSOR: A Sponsor is an ISFA member

through its financial support, helps with the

(1) LU/HSW

above. The benefits of being a participant of this

■■ The provider organization will be

Member is an ISFA Fabricator member that,

Industry — Course #ISFA13G4101 offers one

the program through one of the levels indicated

four levels of participants:

professional credits; or both.

■■ ADA for the Decorative Surfaces

education content, members must participate in

and information will be recognized and

provides personnel resources and content for

The courses offer Learning Units (LU),

In order to be able to use ISFA continuing

program include:

Program at ISFA has developed content for a

variety of approved courses with participating

delivering ISFA educational programs

Education Program

support practice needs and maintain its

Boards as a primary source for mandatory

continuing education for the architecture and design professions.

■■ Architects and designers will continue to

receive the quality education they have come

to expect from AIA CES Registered Programs.

If you are a business looking to enhance and grow your commercial opportunities, this

4. MEMBER: A Member is an ISFA member

program needs serious consideration. Contact

Continuing Education Program by providing

487-3207 to learn how you can take advantage

company that desires to participate in ISFA’s

the ISFA office at info@isfanow.org or call (412)

trained and registered presenters capable of

of this valuable program.

ISFA To Start Mike Nolan Scholarship Fund ISFA is in the process of creating

the Mike Nolan Scholarship fund.

This scholarship recognizes the

tireless efforts by Mike to educate, train and serve ISFA members.

Mike was a life-long member of ISFA. He served on the board

of directors and was education director, as well as an overall industry mentor and friend.

He is survived by his widow Terry and in her words, “He ate it up

when given the chance to teach the

skills needed in the trade.”

Terry donated a significant amount of money to begin a scholarship

on behalf of her husband that will

help high school students pursue a

career in the trades, so that we may not lose this valuable talent base.

Mike will always be remembered

as an individual who would go the

extra mile in order to help someone.

This is a great opportunity for all

ISFA members and others to honor an individual who dedicated his

career toward the greater good of

the industry. Please watch for future instructions on how you can donate to this worthy cause. If you have

any questions or comments, please contact the ISFA office at info@

isfanow.org or call (412) 487-3207.

This scholarship is a continuation of

Thank you! Your generosity will

others for years to come.

development of our youth!

his spirit so that he may influence

surely be recognized in the future International Surface Fabricators Association • Vol. 7 / Issue 4 • 39

ISFANews Total Fabrication Training Programs The Total Fabrication Training (TFT) Programs are

our associate member SurfaceLink at its facility in

after by fabricators. Currently available for either solid

Stone is provided through another associate member,

among ISFA’s flagship programs that are highly sought surface or quartz/stone fabrication training, they are

the most comprehensive training programs available

for the decorative surfaces industry and are endorsed Learning the hole coring technique

by leading manufacturers of surfacing products. The classes represent an opportunity for fabricators to

send new employees to be trained or to pick up an entirely new skill set for their businesses.

In either the solid surface or quartz/stone version of

Total Fabrication Training, basic hands-on fabrication

training and instruction are provided. In two-and-a-half days students are taught fundamental and advanced concepts in the entire fabrication and installation process. Topics covered are safety, product

knowledge, productivity concepts, templating,

seaming, cutouts, bowl mounting processes, edge treatments, basic repairs, backsplashes, finishing,

quality control and inspection, installation and support

Performing a bowl cutout

systems.

ISFA offers TFT Solid Surface classes through

ISFA Board of Directors Dave Paxton President Paxton Countertops and Showers PO Box 174 Grand Ledge, MI 48837 (517) 719-0146 paxtoncountertops@yahoo.com Mike Langenderfer Immediate Past President The Countertop Shop 10406 Geiser Rd. Holland, OH 43528 (419) 868-9101 mike@countertopshop.net www.countertopshop.net Mell Hill Vice President Oldcastle Surfaces 1400 Marietta St. Atlanta, GA 30318 (404) 355-3108 Mell.Hill@oldcastle.com www.oldcastlesurfaces.com Adam Albee Secretary Lincoln Laminating 5010 Rentworth Dr. Lincoln, NE 68516 (402) 434-6009 adam@lincolnlaminating.com www.lincolnlaminating.com

Ryan Miller Director VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 (712) 368-4381, ext. 236 RMiller@vtindustries.com www.vtstonesurfaces.com

Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 mike@tnccs.com www.creativecountersolutions.com

John Hansen Associate Member Representative Kohler 3721 Armstrong Dr., Ste. 2B Bloomington, IL 61704 (920) 207-7701 John.Hansen@Kohler.com www.kohler.com

40 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Alpha Professional Tools. Alpha Tools has offered its two facilities in Las Vegas and Oakland, N.J. for this valuable training.

ISFA also recognizes not everyone will be able to

leave their business to attend a TFT, therefore, we

have expanded the options for this offering to include training at a local facility of their choosing. This level of training allows a fabricator to choose his or her

shop or a facility in close proximity and receive the same level of training they would receive at ISFA’s established training centers.

To register or obtain information on cost, logistics and other criteria for a TFT, please go to our website at

www.isfanow.org and click on the Total Fabrication

Training tile at the bottom of the home page. You can also register for these training classes by filling out

and submitting the forms on Pages 15 or 41 of this

magazine, email info@isfanow.org or call (412) 4873207 for more information.

ISFA Contacts

Erica Hussey Treasurer JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 (781) 935-1907 ericamaria@jcwcountertops.com www.jcwcountertops.com

Kate Dillenburg Director Bisley Fabrication 700 Industrial St. Gresham, WI 54128 (715) 787-4410 kbisley@bisfab.com www.bisfab.com

Chantilly, Va., near Washington, D.C. Our TFT Quartz/

Jeff Smith Associate Member Representative Gemstone 435 Harrison St. Elkhart, IN 46516 (574) 294-8899 jsmith@gemstoness.com www.gemstoness.com

Main Office 2400 Wildwood Rd. Gibsonia, PA 15044 (412) 487-3207 • Fax: (412) 487-3269 www.isfanow.org Executive Director Keith Haight (412) 487-3207 keith@isfanow.org Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org Account Representative Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net Administrative Assistant & Registrar Paula Goncz (412) 487-3207 paula@isfanow.org

Total Fabrication Training (Quartz/Stone) 2015 Class Reservation Form Main: (412) 487-2107 • Fax: (412) 487-3269 • www.isfanow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Course Information Total Fabrication Training combines basic hands-on fabrication training with advanced concepts, such as templating, seaming, cutouts, bowl mounting processes, finishing, installation and repair techniques. The three-day course is the most comprehensive training program available for the quartz and stone industry and is endorsed by leading manufacturers of quartz and stone products. Fill our the information below to reserve your spot and attend this industrywide-accepted training program.

Personal Information Name:_______________________________________________________________ Title:___________________________________________________________________ Company:___________________________________________________________________________________________________________________________________ Full Address:_________________________________________________________________________________________________________________________________ Phone:____________________________________ Fax:________________________________________ Email:________________________________________________

Total Fabrication Training Dates Please select the training class you will be attending:

q January 26-28, 2015 (Las Vegas) q April 8-10, 2015 (New Jersey) q July 27-29, 2015 (New Jersey) q October 5-7, 2015 (Las Vegas) All Students Attending: Full Name:________________________________________________________ Full Name:________________________________________________________

Pricing: Member pricing:. . . . . . . . . . . . $1,295 x _____ students = $________________ Nonmember pricing:. . . . . . . . . $1,695 x _____ students = $________________ Observer pricing:. . . . . . . . . . . $650

x _____ students = $________________

q If you are not a member, check this box to sign up for membership today!

For the same price as a nonmember seat to this class, you also get a full year’s worth of membership and can save on additional attendees!

Method of Payment: q Check (include copy with form)

Full Name:________________________________________________________ Full Name:________________________________________________________

Training Information: For the New Jersey classes, a room block as been arranged at the Holiday Inn Express, 303 Union Avenue, Haskell, NJ 07420, (973) 839-4405. The daily rate is $91 +tax and includes breakfast. You need to state that you are a guest of Alpha Tools to receive the discounted rate. The best airport to use is Newark (EWR). We will provide class materials and lunch for the class days; you are responsible for any other travel costs.

For the Las Vegas classes, please call Paula at the ISFA headquarters for detailed hotel information (412) 487-3207. We will provide class materials and lunch for the class days; you are responsible for any other travel costs.

q American Express q Visa q MasterCard q Discover Card number:_______________________________________________________ Expiration:_______________________________CVC Code:_________________ Name on card:______________________________________________________ Billing address:______________________________________________________

International Surface Fabricators Association • Vol. 7 / Issue 4 • 41

Fabricator Directory Companies in blue are Certified Professionals ALABAMA

Surface One

2421 Hwy. 11 Pelham, AL 35124 205-621-1125 www.surface1.com

ALASKA

Alaskan Counter Fitters 607 Old Steese Hwy. Ste. B PMB 354 Fairbanks, AK 99701 907-455-0247

Bicknell Inc.

PO Box 33517 Juneau, AK 99801 907-789-5727 www.bicknellinc.com

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org

G2 Construction

PO Box 10690 Fairbanks, AK 99710 907-458-1087 www.g2const.com

Mountain Tops LTD

6605 Arctic Spur Rd. Anchorage, AK 99518 907-272-8107 www.mountaintops.net

North Coast Countertops 7720 Hacienda Dr. Anchorage, AK 99507 907-727-6419

Panco Inc.

PO Box 210 Talkeetna, AK 99676 907-733-6600

ARIZONA

Kitchen Bath & Beyond

Specializing In Solid Surface 1440 Corona Fort Mojave, AZ 86426 928-788-1000

CALIFORNIA

AZ Countertops Inc.

1560 Harris Ct. 1445 S. Hudson Ave. Ontario, CA 91761 909-983-5386 www.azcountertopsinc.com

Block Tops Inc.

1560 Harris Ct. Anaheim, CA 92806 714-978-5080 www.blocktops.com

Design Fabrication Inc.

100 Bosstick Blvd.

San Marco, CA 92069 760-727-1800 www.designfabrication.com

Duracite

DMS

Craftmark Solid Surfaces Inc.

Finishing Touch Millwork

CONNECTICUT

Lovell Construction, Inc.

65 Cogwheel Ln. Seymour, CT 06401 203-888-6191 www.portadoor.com

Oldcastle Surfaces Inc.

2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com 1280 Activity Dr. Ste. D Vista, CA 92081 858-382-9143 www.ftmillwork.com

Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Humboldt Countertops 70 W. 4th St. Eureka CA 95501 707-442-5918 www.humtop.com

Integra Cabinets & Millwork

249 W. Baywood #B Orange, CA 92865 714-283-2890 www.integracmw.com

Marble Expressions

1573 Seminole St. San Marcos, CA 92708 760-471-8737 www.marbleexpressions.com

1620 Paonia St. Colorado Springs, CO 80915 719-574-1250 www.dmscustom.com

Porta Door Co. Inc.

DELAWARE Keith Haight

Wilmington, DE 19803 484-354-5909

Troy Granite Inc.

711 Interchange Blvd.

Newark, DE 19711 302-292-1750 www.troygranite.com

FLORIDA

Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

Natural Stone Motif Inc.

870 Sunshine Ln. Altamonte Springs, FL 32714 407-774-0676 www.naturalstonemotif.com

Mio Metals

Refresh Interiors Design

Southwest Carpenters Training Fund

Surface Crafters

400 Western Ave. Petaluma, CA 94952 888-530-7630 www.miometals.com

533 S. Fremont Ave. #401 Los Angeles, CA 90071 213-739-9343

The Countertop Factory

12349 Telegraph Rd. Santa Fe Springs, CA 90670 562-944-2450 www.thecountertopfactory.net

Visalia Ceramic Tile 917 N. American St. Visalia, CA 93291 559-651-2925

COLORADO

AAFES Ft. Carson FMO 1510 Chiles Ave. Ft. Carson, CO 80913 719-291-9206

Arlun Inc.

6250 Corporate Dr. Colorado Springs, CO 80919 719-599-4175

42 • Vol. 7 / Issue 4 • International Surface Fabricators Association

4641 Lown St. St. Petersburg, FL 33714 727-527-0206 www.refreshinteriorsdesign.com 711 Commercial Dr. Holly Hill, FL 32117 386-253-0826 www.surface-crafters.com

Sterling Mfg.

8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com

GEORGIA

Atlanta Kitchen Inc.

196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com

Counter Fitters LLC

1026 Lynes Ave. Savannah, GA 31415 912-231-0103 www.counterfitterssav.com

Countersync

2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net

2772 Simpson Circle Norcross, GA 30071 770-242-8469 craftmarkcountertops.com 21880 Bradbury Rd. Grantville, GA 30220 770-253-0383

1400 W. Marietta St. Atlanta, GA 30318 404-355-3108 www.oldcastlesurfaces.com

Top South

830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com

HAWAII

Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775

Solid Surface Technologies 360 Mokauea St. Honolulu, HI 96819 808-845-8677 www.ssthawaii.com

IDAHO

Ketchum Kustom Woodworks 114 Lewis St. #3 & #4 Ketchum, ID 83340 208-726-1905 www.ketchumkustom woodworks.com

ILLINOIS

Custom Marble Inc.

PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

Dirk Foster

802 S. 26th St. Mt. Vernon, IL 62864 206-898-8163

F-W-S Solid Surface Specialist Inc. 610 N. Illinois Ave. Carbondale, IL 62901 618-457-2326 www.f-w-s.net

Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848

New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011

Pierce Laminated Products Inc.

Michiana Laminated Products Inc.

KENTUCKY

MICHIGAN

Solid Surface Creations Inc.

1272 Hwy. 490 East Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com

IOWA

LOUISIANA

Innovative Surface Works

1801 E. Oak St. Algona, IA 50511 515-295-4835

2020 Dallas Dr. Baton Rouge, LA 70806 225-216-3900 www.dansolidsurface.com

2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

Sprovieri’s Custom Cabinets 55 Laura Dr. Addison, IL 60101 630-917-4690 www.sprovieris.com

Stalwart Systems

7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-540-3100 www.stevensinc.com

Ultimate Stone Inc.

1445 Tonne Rd. Elk Grove Village, IL 60007 847-437-8662 www.ultimatestone.net

INDIANA

A. I. A. Countertops LLC 501 W. Railroad Ave. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

Bollock Industries Inc.

900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollockstoptops.com

Countertop Pros

5901 S. Range Rd. North Judson, IN 46366 574-896-6013

7130 N. 050 E. Howe, IN 46746 260-562-2871 www.michianalaminated.com

Custom Countertops & More

Granite Custom Design

2369 Heinz Rd. Unit #J Iowa City, IA 52240 888-452-0714 www.granitecustomdesign.com

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Surface Solutions Inc.

323 La Porte Rd. Waterloo, IA 50702 319-287-5056 www.surfacesolutionsia.com

VT Industries

1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com

KANSAS

Laminated Tops of Central Indiana Inc.

711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

M & W Countertops Inc. 11934 Witmer Rd. Grabill, IN 46741 260-627-3636 www.mwcountertops.com

Dan Solid Surfaces

Top Distributors LLC 412 Post Oak Rd. Sulphur, LA 70663 337-625-5751

620-382-3390 www.midamericamarble products.com

Parman Brothers LTD

PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com

Top Master Inc.

2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com

Solid Surfaces Unlimited Inc.

Carefree Kitchens Inc.

MINNESOTA

MARYLAND

2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com

SolidTops LLC

6689 Sterling Dr. S. Sterling Heights, MI 48312 586-274-9668 www.ssunlimited.net

Innovative Surfaces Inc. 515 Spiral Blvd.

Hastings, MN 55033 651-437-1004

The Pinske Edge

505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

Fisher Lumber Co., Inc.

Mid-America Kitchens & Baths

Marbelite Corp.

11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

PO Box 355 Garden Plain, KS 67050 316-531-2295

12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com

PO Box 174 Grand Ledge, MI 48837 517-719-0146

Shad’s Custom Countertops Inc.

MASSACHUSETTS

5855 S.W. 21st St. Topeka, KS 66604 785-271-8675 www.mycountertopshoppe.com

Blasius Inc.

Paxton Countertops

MAINE

Countertop Shoppe

Hard Surface Fabrications, Inc./ 1105 N. Industrial Kormax Marion, KS 66861 810 S. Beiger St. Mishawaka, IN 46544 574-259-4843

Surfaces Unlimited Inc.

Jack’s Custom Woodworking/ JCW Countertop

PADCOCountertop Co.

5 Springdale Ave. Canton, MA 02021 781-828-1177 www.padcocountertop.com

Sterling Surfaces

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com

Sterling-Miller Designs Inc.

MISSISSIPPI

Alexander Counterwrights

903 Ingalls Ave. Pascagoula, MS 39567 228-938-6484 www.alexandercounterwrights.com

MISSOURI

Surface Menders

32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com

MONTANA BMC

3200 Hwy. 12 E. PO Box 5780 Helena, MT 59404 www.buildwithbmc.com

1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com

Jim Shreve

TWD Surfaces

Pyramid Cabinet Shop

75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

PO Box 721 Florence, MT 59833 406-880-3566 1201 Fourth Ave. N. Billings, MT 59101 406-671-8329 www.pyramid-cabinet.com

International Surface Fabricators Association • Vol. 7 / Issue 4 • 43

Fabricator Directory Companies in blue are Certified Professionals VanSetten Walker Construction Co. Jaynes Structures 821 1st Ave. N.W. Great Falls, MT 59404 406-570-5283

WoodCo LLC

PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com

NEBRASKA

Best Quality Countertops 4340 S. 90th St. Omaha, NE 68127 402-670-6338

Builders Warehouse 4600 N. Second Ave. Kearney, NE 68845 308-627-6702

Lincoln Laminating Inc. 5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009

NEVADA

B & C Cabinets & Millwork Inc. 5241 Metric Way Carson City, NV 89706 775-322-6000

Carpenters Int’l. Training Fund 6801 Placid St. Las Vegas, NV 89119 702-938-1111

The Countertop Shop, LLC 301B Sunpac Ct. Henderson, NV 89011 702-839-2224 www.thecountertopshopllc.biz

NEW JERSEY

J. Dougherty & Son/ JDS Supply 337 N. Main St. Glassboro, NJ 08028 856-881-5444 www.JDSsupply.com

Marvic Corp.

2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

Solid Surface Designs Inc. 1651 Sherman Ave. Pennsauken, NJ 08110 856-910-7720 www.ssdtops.com

Spaulding Fabricators Inc. 1136 Industrial Pkwy.

Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com

NEW MEXICO

American Countertops 8013 Edith N.E. Albuquerque, NM 87113 505-897-3141

Johnson Granite Inc.

Solid Surfaces Plus

OGB Architectural Millwork

Merge Design Co.

The Countertop Shop LTD

Pieper Construction

Premier Plus Inc.

Rojo Enterprises LLC

OHIO

2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com 3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

2420 N. White Sands Blvd.

Alamogordo, NM 88310 575-437-2262 www.pieperconstruction.com PO Box 429 Roswell, NM 88202 505-626-3553

NEW YORK

Busch Products Inc.

110 Baker St. Syracuse, NY 13206 315-474-8422 www.buschproducts.com

Dimensional Stone and Tile Designs 146 E. 3rd St. Mt. Vernon, NY 10550 914-664-1200

Evans & Paul LLC

140 DuPont St. Plainview, NY 11803 516-576-0800 www.evansandpaul.com

Marker Systems Inc.

940 River Rd. North Tonawanda, NY 14120 716-695-1102

PO Box 511 589 Hiatt Rd. Mount Airy, NC 27030 336-719-2729

3001-103 Spring Forest Rd. Raleigh, NC 27616 919-790-1749 www.mergedesignco.com 165 Wildwood Ave. Hamlet, NC 28345 910-995-5615 www.premierplusinc.net

Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

Cabinets 2 Countertops

7142 Frank Ave. N.W. N. Canton, OH 44720 330-244-0221 www.cabinets2countertops.com

Cutting Edge Countertops Inc. 1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

Earth Anatomy Fabrication 4092 Greenwich Rd. Norton, OH 44203 740-244-5316 www.earthanatomy.com

Granex Industries

Modern Home Distributing

32400 Aurora Rd. Salon, OH 44139 440-248-4915 www.granexindustries.com

Penn Fabricators Inc.

7086 Huntley Rd. Columbus, OH 43229 614-436-7465

PO Box 395 Nunda, NY 14517 585-468-2523

100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com

Unico Special Products Inc. 25 Renwick St. Newburgh, NY 12550 845-562-9255 www.unicospecialproducts.com

Wilbedone Inc.

1133 NYS Rte. 222 Cortland, NY 13045 800-734-8813 www.wilbedone.com

NORTH CAROLINA Carolina Counters

13570 Broadway Ave. Midland, NC 28107 704-888-4010 www.carolinacounters.com

44 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Heritage Marble Inc.

Kitchens by Rutenschroer

950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com

Korkan Granite

4561 Crystal Pkwy.

Kent, OH 44240 330-677-1883 www.korkangranite.com

4640 Manufacturing Rd. Cleveland, OH 44135 216-267-7040 www.solidsurfacesplus.com 10406 Geiser Rd. Holland, OH 43528 419-868-9101 www.countertopshop.net

Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289

Tower Industries

PO Box 647 Massillon, OH 44648 330-837-2216 www.towersurfaces.com

OKLAHOMA

Hoffman Fixtures Co.

6031 S. 129th St. Ste. B Tulsa, OK 74134 918-252-0451 www.hfccountertops.com

OREGON

Grifform Innovations Inc. PO Box 258 Glide, OR 97443 541-496-0313 www.grifform.com

Precision Countertops Inc. PO Box 387 Wilsonville, OR 97070 503-692-6660 www.precisioncountertops.com

PENNSYLVANIA A.S.S.T.

805 W. Elm Ave. Hanover, PA 17331 717-630-1251 www.asst.com

Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369

Blume’s Solid Surface Products 904 Freeport Rd. Freeport, PA 16229 724-294-3190 www.blumes.net

Capital City Counters Inc.

1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

760 N. Front St. P.O. Box 7616 Steelton, PA 17113 717-939-2878 www.capitalcitycounters.com

PO Box 1218 Marietta, OH 45750 740-749-3536

4802 Au Sable Dr. Gibsonia, PA 15044 412-213-0370

L. E. Smith Co.

Laminate Shop, Inc.

Chuck Sawyer

Companies in blue are Certified Professionals John Kramer’s Fabrications Inc.

PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com

McGrory Inc.

576 Rosedale Rd. Kennett Square, PA 19349 610-444-1512 www.mcgroryinc.com

Pence Countertops Inc.

124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com

RHODE ISLAND

New England Counter Top PO Box F Pawtucket, RI 02861 508-761-7588

SOUTH CAROLINA Solid Products

Counterscapes, Inc. 2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676

Countertop Solutions LLC

Sheridan Woodworking LLC

4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com

Synsor Corp.

Gecko Solid Surface Solutions

Quality Craft Wood Works

45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com

Formatop Co.

101 S. Franklin Sioux Falls, SD 57103 605-332-3151 www.formatopcompany.com

TENNESSEE

Alexander Brothers Tile & Marble Inc.

1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarbleandgranite.com

Creative Countertop Solutions Inc.

300 Peabody St. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com

TEXAS

Classic Counter Tops

2325 Executive Dr. Garland, TX 75041 972-840-1234 www.classiccountertopsinc.com

7 Qutangxia Road, Shinan District Qingdao, Shandong 266002 China 865-328-267-3659

Bisley Fabrication Inc.

CREA Diffusion

McDermott Top Shop LLC

12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com

Alternative Surface 250 E. 400 S. Vernal, UT 84078 801-414-3512

HC 60 Box 703 Rocky Ridge, UT 84645 435-623-1707

Utah Kitchen and Bath

2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com

VIRGINIA

Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

Surface Link Corp.

4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

TRINDCO

1004 Obici Industrial Blvd.

Suffolk, VA 23434 757-539-0262 www.trindco.com

WASHINGTON

FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com

Mt. Rainer Marble LLC 2606 Jackson Hwy. Chehalisi, WA 98523 360-520-1844 www.mtrainiermarble.com

CHINA

1920 Merrill Creek Pkwy.

Everett, WA 98203 425-322-9604

W.R. Watson Inc.

4100 Frankfort Ave. El Paso, TX 79903 915-562-1116 www.swcelpaso@elp.rr.co

77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com

Zhongdi Architecture & Art Solutions Co. Ltd.

WISCONSIN

Dakotaland Woodwork & Cabinets LLC

DFC-Dakota Fixture & Cabinet Co.

2175 Frog Hollow Rd. Walla Walla, WA 99362 509-540-7799

Southwestern Counter Tops & Millwork

UTAH

41181 179th St. Raymond, SD 57258 605-532-4150

Granit Design

11809 N.E. 116th St. Kirkland, WA 98034 425-821-7222 www.blimages.com

11915 Drexel Hill Dr. Houston, TX 77077 713-204-0080

109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

SOUTH DAKOTA

RD Wing

700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com 200 A Main St. Sullivan, WI 53178 262-593-2456

ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

LEBANON

Respond S.A.L.

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

1st Floor Missirian Bldg.

Beirut, Lebanon 90076 961-150-1414

MEXICO

Victor Coronado Services

WYOMING

Wyoming Building Supply Inc.

2104 Fairgrounds Rd. Casper, WY 82604 307-265-7935 www.wyomingbuildingsupply.com

CANADA

Colonial Countertops Ltd. 609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com

Coni-Marble Mfg. Inc.

PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100

FloForm Countertops 125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

FloForm Countertops 10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com

Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743

RUSSIA

AKRILIKA HOLDING Svobody St., 29 Moscow Russia 125362 http://akrilika.com/en

ARTCOR

60th km. Ring Road Ste. 4A Moscow Russia +7-485-657-8578 www.artcor.ru

SINGAPORE

DECORA PRO

Lunacharskogo Pr., 25 St. Petersburg, Russia 911-922-5070 www.decora.pro

Harvest Building Products PTE LTD 148 Tagore Ln. Singapore 656-362-2608 www.hbp.com.sg

UNITED KIINGDOM

FloForm Countertops 7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com

FRANCE

Interfab LTD

Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk

International Surface Fabricators Association • Vol. 7 / Issue 4 • 45

Product News Karran Carries Overflows for Edge Vanity Bowls Due to customer

and off-white textures and clear, black

E-303 Edge Series

The NCAD software suite offers a variety of tools and modules that can significantly aid in improving the efficiency and automation of a

solid surface. This new series features a

pale brown background with dark brown

its E-505, E-305 and

ConCept to offer its NCAD CAD/CAM software.

appearance, but with the properties of

The new colors are Siracusa, which has a

offering overflows for

Eurosoft Inc. has teamed up with COBUS

offers four colors that have a stone-like

carefully conceived random veined pattern.

demand, Karran is now

Eurosoft Inc. Offers COBUS ConCept CAD/CAM Software

series inspired by nature’s beauty. The series

and brown chips of different sizes; Segesta,

vanity bowls. The

which has a pale gray background with white

company has sourced

and gray veins of differing shades and features

a drain system that has an integrated overflow

black, brown and clear chips of different

pop-up drain style and

background with ochre sparkles and brown

Circle RS#30 on page 49 or visit www.isfanow.org/info.

and glass chips of different sizes; and Pompei,

that is available with a

sizes; Erice, which has a hazelnut-colored

a grid style.

gray and white veins in addition to black, brown

manufacturing center. With NCAD implemented,

which has a translucent cream background with clear chips and also features brown and white

one system controls every CNC machine,

veins that fade away gradually on the surface.

and all of the necessary data is sent directly

Circle RS#32 on page 49 or visit www.isfanow.org/info.

to production so there is no need to spend additional time learning to use a variety of other software programs. NCAD also has powerful parametric programming tools that allow users to assign variables to just about any design element in NCAD, tie it all together with the desired conditions, and from there quickly create new models and catalogs without having to redesign every element piece by piece. Other key features include: intelligent nesting module; post processors for all brands of CNC machines; built-in macros and custom macro builder; integration with ERP; importation of existing design files (.DXF, .DWG, etc.); and 3-D test simulations for design testing.

Circle RS#28 on page 49 or visit www.isfanow.org/info.

Caesarstone Launches Two Quartz Colors Caesarstone launched two new colors of quartz surfacing: Sleek Concrete and Calacatta Nuvo.

Sleek Concrete has an industrial look with a gray, matte appearance that resembles concrete.

Calcatta Nuvo was inspired by natural Calacatta marble and has wide, cascading gray veins on a white opaque base.

Circle RS#29 on page 49 or visit www.isfanow.org/info.

46 • Vol. 7 / Issue 4 • International Surface Fabricators Association

ETemplate ELaser Now Links with CabinetVision Software ETemplate Systems’ ELaser 3-D measuring

system now links to CabinetVision™ software for

cabinet design and layout. This new module to the ELaser Pro system enables users to quickly and

accurately capture wall profiles, level and plumb

information, locations of doors, windows, outlets, switches and plumbing. The ELaser Measure

Kohler Stainless Steel Undertone Preserve Sinks Provide Scratch Resistance Kohler introduced Undertone Preserve, a series

Manager™ software draws the 3-D room model as

of kitchen sinks engineered to create a scratch-

measured, the software then exports an ORD file

and maintaining its pristine look. Preserve is

Circle RS#31 on page 49 or visit www.isfanow.org/info.

the added benefit of scratch resistance while

points are collected by the laser. Once the room is

resistant barrier, protecting the stainless steel

that can be directly opened by CabinetVision.

a factory-applied surface treatment that has

Four New Colors of KRION Solid Surface Available Systempool’s

KRION Solid Surface now comes in the new Luxury color

still wiping clean as easily as any stainless steel sink. It keeps Kohler stainless steel sinks looking newer longer. All Undertone Preserve sinks include a bottom basin rack and are currently available on four sink configurations: 3356-HCF-NA – XL Offset (pictured here); 3171-HCF-NA – Double Equal; 5290-HCFNA – Large Single Bowl; and 3325-HCF-NA – Medium Single Bowl.

Circle RS#33 on page 49 or visit www.isfanow.org/info.

GranQuartz Offers MB20 Polish Powder offering MB20

Formica Launches New Laminate Patterns

Polish Powder,

Formica Corporation

GranQuartz is now

BLANCO Presents Sonoma Pull-down Faucet BLANCO now offers the Sonoma pull-down

faucet. Designed with convenient features such as an ergonomic pull-down with dual spray

functionality, the faucet has classic modern lines

and comes in two finishes: Polished Chrome and Stainless Steel. It has an 8 ½-in. reach, a spout

height of 7 ⅞ in. and a faucet height of 15 ½ in.

Reversible mounting hardware adapts to thick

or thin mounting surfaces. It also features a solid brass body, ceramic disk cartridge and a 2.2-

gpm flow rate (also available in 20 percent water saving CAL Green model).

Circle RS#34 on page 49 or visit www.isfanow.org/info.

an exclusive

launched seven new

proprietary blend

Formica laminate patterns with Premiumfx™

finishes that address three major trends in the

of abrasives and

residential market ― Soft Stones, White Stones

polishing agents

and Non-Traditional Materials. In the Soft Stones

that polish granite

category two new patterns are available: Sand

and most other stone. The polish is for use with a variablespeed right angle grinder with a 5- or 7-in. pad driver and a natural fiber pad. Only a small amount of the polish is required, and areas being polished should be masked off and free of any coatings, waxes, sealers, grease or soil.

Flow and Lava Flow, both of which feature a fine granular sandstone design. In the White Stones category, there are two new colors: Carrara

Bianco (pictured here), a white marble influenced by the popular 180fx® pattern Calacatta Marble, and Argento Romano, a gray-based neutral with taupe and beige accents. In the Non-Traditional Materials category, three new patterns have

Circle RS#38 on page 49 or visit www.isfanow.org/info.

been developed: Paloma Dark Gray, Paloma

ISFA Member since 2011

Circle RS#18 on page 49 or visit www.isfanow.org/info.

Circle RS#19 on page 49 or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 7 / Issue 4 • 47

Product News Bisque and Paloma Polar, all of which are

Guangxi White marble. The stone options give

laminates feature the softly polished Etchings™

showcasing a handcrafted look and feel. They

inspired by the look of quartz. The seven new

Premiumfx™ finish, which is etched and dappled with highlights from tiny fissures reminiscent of those found in real granite and stone.

Circle RS#35 on page 49 or visit www.isfanow.org/info.

Domain Industries Carries New of Santa Fe Stone Sink Models Domain Industries has five new models in

its Santa Fe collection

of handcrafted stone

the sinks unique design characteristics while include Revolution (pictured here), Lareve,

Tureen, Charleston and Edges. The vessel-

mount style sinks are constructed with generous bowl depths and sizes that create a dramatic

feel while accommodating various water flow requirements.

Circle RS#36 on page 49 or visit www.isfanow.org/info.

Cambria Introduces Six New Quartz Designs Cambria released six new designs in its Marble, Desert and Waterstone collections of quartz surfacing, bringing its total palette to 109

sinks. These models are

designed to combine modern

aesthetics with functionality and

offer several new stone types, including Blue

designs. From the Marble Collection, Fairbourne

subtle sophistication and adaptability. Nevern

marble. In the Desert Collection are the additions

modeled after the relationship between sand

and Ramsey are inspired by the classic look of of Manchester, Dunmore and Kirkstead, which

Stone limestone, Galaga Beige marble and

provide monochrome foundations that portray

is the new color in the Waterstone Collection and rocky shores.

Circle RS#37 on page 49 or visit www.isfanow.org/info.

ISFA Member since 2013

ISFA Member since 1998 Circle RS#20 on page 49 or visit www.isfanow.org/info.

48 • Vol. 7 / Issue 4 • International Surface Fabricators Association

Circle RS#21 on page 49 or visit www.isfanow.org/info.

Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form

Main: (412) 487-3207 • Fax: (412) 487-3269 • www.ISFANow.org • 2400 Wildwood Road, Gibsonia, PA 15044

Volume 7 / Issue 4 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail, fax, email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info.

Personal Information Name: Title: Company: Address: City: State/Province: Zip/Postal Code: Country: Phone: Fax: y providing your fax number, you are giving ISFA permission to send you information via fax. q Check here if you do not wish to receive education event information via fax.

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About Your Business What category best describes your business classification? q Fabricator

q Manufacturer

q Raw Materials Supplier

q Woodworker/Cabinetmaker

q Builder/Remodeler

q Architect

q Distributor/Manufacturer of Sheet Goods q Other (please specify) ________________________

Which one category best describes your job title/function? q Owner/Partner/Corporate Management and Related Personnel q Production/Plant Management and Related Personnel q Design (includes staff designer/architect and related personnel) q Purchasing/Specifier and Related Personnel q Marketing & Sales Management and Related Personnel q Other (please specify)

Information By Category If you want more information from several advertisers in a category, circle the category number that matches up with the category below.

C01 Abrasives

C12 Sealers/Polishes

C02 Adhesives

C13 Seaming Equipment

C03 Air Quality Equipment

C14 Sinks

C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

What surfacing materials do you work with?

____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Free Product Information Please circle below all of the referral numbers found in the magazine, or the category numbers found on this page that you would like more information on. Your request will be immediately forwarded to the proper manufacturer.

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48

C15 Software

49 50 51 52 53 54 55 56

C17 Stone

57 58 59 60 61 62 63 64

C19 Tooling

65 66 67 68 69 70 71 72

C21 Waterjet Equipment

73

C16 Solid Surface C18 Templating Equipment C20 Training

C22 Other Materials

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International Surface Fabricators Association • Vol. 7 / Issue 4 • 49

Classifieds

ISFA Fabricators, do you have

Crystallyne’s Quickquote Software Makes Countertop Quoting and Drawing Faster and Easier

used equipment taking up space in your shop that you would like to sell? Are you looking to fill a key position in your operations? Our readers might be interested. Why not submit a FREE classified ad?

It features an intuitive interface that generates a fully labeled scale drawing with every quote.

Its flexible pricing system allows you to work with any countertop material, and backsplashes, edging and other services are automatically tabulated.

It also allows exports of drawings, inventory tracking and scheduling, as well as much, much more.

That’s right, relevant classifieds in this publication are free to ISFA

fabricator members! Just send

YOUR AD [could be here]

Email us today at editor@isfanow.

those of you who are not fabricator members, email kevin@isfanow.

more information

50 • Vol. 7 / Issue 4 • International Surface Fabricators Association

we’ll do the rest.

To place a paid classified ad, for

for free trial or call (508) 553-9600 for

Referral # Page # 04 BACA Systems 9 19 Beckart Environmental, Inc. 47 16 Betterly Industries, Inc. 35 13 Chemcore Industries 31 08 Clearstone Coating Inc. 18 03 Cosentino 7 14 Counter Balance 32 21 CountertopResource.com 48 15 ETemplate Systems 33 23 Integra Adhesives 52 05 ISFA Membership 10 01 ITW Polymers Sealants

North America 2 11 Karran USA 25 10 KRION 24 12 Laser Products 28 02 Park Industries 5 20 Performance Abrasives 48 17 QuartzSource 36 22 Regent Stone Products 51 07 Total Fabrication Training 13 18 Vicostone 47 09 Water Treatment Solutions 19

us the text you’d like to run and

org.

Visit www.crystallyneonline.com

Ad Index

Fabricators!

org or call (815) 721-1507.

Pass it along!

Share this copy with a colleague or friend.

Better yet, have them subscribe at isfanow.org/magazine.

Circle RS#22 on page 49 or visit www.isfanow.org/info.

ISFA Member since 2003

Circle RS#23 on page 49 or visit www.isfanow.org/info.