ISFA's Countertops & Architectural Surfaces Vol. 10, Issue 4 - Q4 2017

VOLUME 10 / ISSUE 4 • QUARTER 4, 2017 • SINGLE ISSUE $14.95

Sink Spotlight

Page 21

IN T ERN AT IO N AL SU R FAC E FA B R I C AT OR S A S S OC I AT I ON

The Power of Listening to Make Sales Page 26 Fabricator Profile: NSMotif Page 28 OSHA’s Focus on Safety in Hard Surface Fabrication Shops Page 32

Infinity Shades of Gray There’s no black & white in color trends or management variations

Page 36

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ISFA Member since 2010

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CREDITS Letters to the Editor

Photography

Countertops & Architectural Surfaces welcomes Letters to the Editor.

If you have questions about the magazine, or would like to make a comment, or voice an opinion about the magazine, ISFA, or the industry in general, please feel free to write to us.

Photos in this publication may not depict proper safety procedures for creative purposes. ISFA and Countertops & Architectural Surfaces supports the use of proper safety procedures in all cases and urge readers to take steps to institute such procedures.

Please send letters to editor@isfanow.org or to Letters, ISFA, PO Box 627, Ingomar, PA 15127, attention: Editor. Include a telephone number and address (preferably an email address). Letters may be edited for clarity or space. Because of the high volume of mail we receive, we cannot respond to all letters. Send queries about Countertops & Architectural Surfaces to editor@isfanow.org or mail to ISFA, PO Box 627, Ingomar, PA 15127, attention: Editor.

Photography/graphics provided by: NSMotif, OSHA and Spectrum Quartz/Hirsch Glass Co.

Contacting ISFA Phone: (412) 487-3207 editor@isfanow.org www.isfanow.org

About This Magazine Countertops & Architectural Surfaces (2372-983X) is published quarterly by the International Surface Fabricators Association (ISFA), with a fifth “Buyers Guide” issue publishing in September. Individual copies of Countertops & Architectural Surfaces are available at the nonmember “newsstand” price of $14.95. Countertops & Architectural Surfaces is also available by individual subscription at the following rates: ISFA nonmembers, one year (five issues) $30.00; ISFA members, one year free with every membership renewal.

Special rates and charges apply for orders outside of the United States.

Call for details. To subscribe, call (412) 487-3207. Printed in the United States of America. Copyright © International Surface Fabricators Association 2017. All rights reserved. No part of this publication may be reprinted or otherwise reproduced without the publisher’s written permission. Countertops & Architectural Surfaces and The International Surface Fabricators Association assumes no responsibility for unsolicited manuscripts or photographs.

Materials will be returned only if accompanied by a stamped, selfaddressed envelope. For change of address, please include old label with new information, including both old and new zip codes. Allow 3-6 weeks for address change to take effect. Periodicals postage rate is paid at the Ingomar, Pa., post office as well as others. Opinions expressed by writers in this magazine are not necessarily the opinions of Countertops & Architectural Surfaces or the International Surface Fabricators Association, but rather those of the individual writers.

Postmaster: Send address change to Countertops & Architectural Surfaces magazine, PO Box 627, Ingomar, PA 15127.

4 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Magazine Credits Publisher & Editor: Kevin Cole Proofreader: Nancy Mueller-Truax Design: V2 Marketing Communications

ISFA Officers of the Board Ryan Miller, President Adam Albee, Immediate Past President Kate Dillenburg, Vice President Mike Langenderfer, Treasurer Kelley Montana, Secretary

ISFA Directors Mike Woods, Director Augie Chavez, Director Amy Miller, Director Matt Kraft, Director John Hansen, Associate Member Representative Jessica McNaughton, Associate Member Representative

ISFA Staff Amy Miller, Executive Director Kevin Cole, Communications Director and Magazine/Website Publisher & Editor Carol Wilhite, Operations Manager Paul Wisnefski, Account Representative Chad Thomas, Account Representative Amy Kyriazis, Program Manager Chris Pappenfort, Trainer

Cover Photo This kitchen has more traditional decor, except a modern full waterfall countertop made from Spectrum Quartz in the color of Poise Dark, which uses a proprietary manufacturing process to produce this “grayish” color. Gray is becoming more popular in the kitchen, and you can read more about it on Page 36.

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CONTENTS

Features 21 Sink Spotlight A look at the latest sink offerings 26 The Power of Listening to Make Sales Picking the cues out of conversations to help close the deal

21

28 Fabricator Profile: NSMotif How this company leverages learning and technology to improve its success 32 OSHA’s Focus on Safety in Hard Surface Fabrication Shops A look at the top 10 most frequent OSHA violations in 2017 36 Infinity Shades of Gray Gray’s role in color trends as well as management variations

Departments

26

8 From the Editor 12 From the Executive Director 14 Calendar of Events 16 Education Connection 18 Industry News 39 ISFA Fabricator Directory 43 ISFA News 46 Product News 49 Reader Service Form 50 Classifieds/Ad Index

28 32

36 6 • Vol. 10 / Issue 4 • International Surface Fabricators Association

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ADVERTORIAL

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From the Editor From the desk of Kevin Cole, Editor & Publisher, and ISFA Communications Director

Thanks for the Memories When I first got involved in the countertop

Looking back, things have changed much

application. At the same time the products have

SolidSurface Magazine (SSM), which was

world of countertops and premium surfacing.

than ever and offers numerous options. Solid

was then known as the International Solid

a countertop fabrication class, made my first

industry, it was as the editor of the bi-monthly

in the years since being introduced into the

created by the same people that founded what

A fascinating path has unfolded since I took

Surface Fabricators Association (ISSFA), Mike

shop visit or attended my first trade show.

and Joanna Duggan. While Joanna remained the publisher of the magazine and Mike still

wrote a regular column, it had been purchased by a large magazine, trade show and website

company. And to be honest, I didn’t have any

idea about much when it came to countertops

or solid surface. Little did I know that surfacing

would become one of the most central parts of my life and my career for most of my adult life.

The decision to take that job has affected me in many profound and positive ways.

I’ve always hoped my work has a positive effect on the industry in return, and was humbled

to find out I was selected by the members of

ISFA to be inducted into the ISFA Hall of Fame

all been refined. Laminate is now more resilient surface is available in more colors and patterns than anyone could even think to name. There are germ-killing surfaces. There are beautiful

When I began my career in the industry, solid

exotic granites that are more durable because

surfacing was beginning to really find its way

advancements in sealers. Quartz surface went

was a sort of schism between fabricators

growing product categories.

surface was on a major upswing and quartz

of improved processing technology and the

into the American market. Also, though, there

from a “new” product to one of the fastest

that worked with solid surface and those that

worked with stone. And while I certainly can’t

take credit for the “two sides” coming together, I like to think I may have helped to bridge the divide in some small way.

In my role as editor of SSM, it became

apparent that the lines between solid surface fabricators and traditional stone fabricators

were starting to blur. Solid surface fabricators were embracing quartz surfaces even though

However, when the housing market took a dive in the latter half of the 2000s, our mettle as an industry was tested. I have to say that while it was unpleasant for all, it showed us where our foundations needed fortified, toughened us and also pulled us together. It was at that time I was recruited by ISSFA to help make the transition to ISFA, an association that embraced all fabricators in an effort to improve their businesses and the industry as a whole.

at the ISFA Annual Meeting & Conference

they had to tool up in a big way to be able to

nothing like the feeling receiving such an honor

from being able to fabricate quartz surfaces

of its highest highs and lowest lows, but since

your generosity, and am truly blessed to have

equipment and processes go, and my peers

I have developed as a writer and editor; my

people over the years. Just to be nominated

those wanting to work with this emerging

friendships, lessons and personal growth that

also were realizing how this gap-jumping

with the amazing people in this industry have

move was made to broaden the publication

in November for my contributions. There is

work with the product. It was just a short jump

There’s no doubt I’ve seen the industry at some

as this. I can’t express my thanks enough for

to being able to work with stone, as far as

I first became a part of this diverse collective,

had the opportunity to work with so many great

and I recognized the need to help educate

knowledge of the surfacing trade has come a

was humbling. I can say unequivocally the

material. The more traditional stone fabricators

have been afforded me through my association

product was affecting the market, and so the

been their own reward. It’s difficult to believe

into the monthly Surface Fabrication magazine.

you have put my name alongside the likes of Don Slocum, Jon Lancto, Gil Ross, Marvin

Wernick, Joanna Duggan, John Reamer, Jack

Hussey, John Forst, Mike Nolan, Jon Olson and the other pioneers who have earned this honor.

I sincerely hope I can live up to such a high bar that has been set.

8 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Surface Fabrication was designed to embrace fabricators, regardless of the materials they

worked with, and over the years, it became the norm for companies to offer multiple products.

The countertop industry thrived. Materials were developed to fill just about every niche from price point to sustainability to aesthetics to

long way; and more importantly, I have grown as a person thanks to all of you. (don’t use ‘you all’ since that sounds so Southern) I am so grateful you offered me an opportunity to better myself and to contribute to this dynamic, progressive industry.

As always, I look forward to your feedback.

Sincerely,

Kevin Cole, Publisher & Editor kevin@isfanow.org

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From the Executive Director From the Desk of Amy Miller, Executive Director

Preparing for the Future by Reflecting on the Past I love this time of year. I love the

you do in the coming year to mitigate these

what do you want to have achieved? Where

freshness and anticipation of another year

could you outsource this skill/task to someone

to be? From this vantage point, establish the

reducing your downside.

achieve on the road to success. As you set

commencement of one year ending and the beginning. Reviewing the current year’s

milestones, achievements and even failures is a process that I enjoy. It provides much

needed perspective and sheds light on where time was spent (good and bad). This time of reflection helps to identify areas of strength

weaknesses? Could you increase this skill, or better suited? Take note of your ideas for

On to the present. Evaluating the present is

a two-part process. First, you must candidly

and honestly evaluate the current state. Grade

do you, your group, team or business want milestones (mini-goals) that you’ll need to

these goals, evaluate them against the notes that you took during your assessment of the past and the present.

and opportunity, and it helps to chart a course

yourself on a scale of 1to10, and take note of

Do your goals take advantage of your

exercise is good for individuals, families,

areas:

because they emphasize a weakness? Will

■■ Health

positive direction on the four key measures of

for achieving the goals of the new year. This small groups, businesses and even large

organizations. One of my favorite authors/ speakers said it best:

“The Past is your lesson. The Present is

your Gift. The Future is your Motivation.”

– Zig Ziglar

By spending time evaluating all three of these phases, you’ll be more likely to achieve the

goals that have the most meaning to you, both personally and professionally.

your current scores. Grade on the following

■■ Relationships ■■ Wealth

your goals help you to move the needle in a success? Will they help to move you from a

6 to an 8, or will moving one category affect

■■ Spirit/Soul

another? For example, it’s great and ambitious

At first glance, the evaluation criteria above

5 to a 10, but are you willing to sacrifice your

might easily be perceived as being only

relevant at an individual level, but even the

largest of organizations can be measured in these terms with some thought. Even spirit/ soul can be graded for an organization.

Let’s start with the past. When evaluating the

For example: Staying true to your mission/

past, I recommend reviewing only two things:

vision statement can be a way to measure a

strengths and weaknesses.

business’ spirit/soul.

1) Strengths: Look at your strengths over the

The second part of the “present” evaluation

What strengths do you possess that you can

you currently grateful for? Make a list of at least

gifts do you have that are unique to you (or

to ensure you retain this list as you review your

past year. Where were you successful? Why?

process is an exercise in gratitude. What are

further capitalize on in the coming year? What

10 things for which you are grateful. You’ll want

your organization) that others do not? Take note

goals and plans for the coming year.

of these strengths.

strengths, or should they be reevaluated

to want to move your wealth number from a health or your spiritual score to get there?

Check your goals against all of the criteria.

Great goals will allow you to move the needle

positively across all four. Finally, are your goals

in line with what’s most important and valuable to you? In other words, if achieved, will you

retain all that you’re grateful for, and have even more to add to the list?

I hope this exercise helps you to complete your own evaluation, and I hope that you enjoy the process as much as I do.

My very best,

Having reviewed the past, and evaluated the

2) Weaknesses: OK, here’s the uncomfortable

present, you can now begin setting goals

What skills or knowledge did you lack that

start at the very END. Look ahead to the end

part. Where were you short last year? Why?

and planning for the future. In setting goals,

contributed to your failures? What could

of the year. On December 31st of next year,

12 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Amy Miller, ISFA Executive Director AmyM@isfanow.org

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Special Section

CALENDAR OF EVENTS Sustainability Symposium Jan. 8, 2018 Orlando, Fla. (360) 376-4702 KBIS 2018 Jan. 9 – 11, 2018 Orlando, Fla. (877) 267-4662 NAHB IBS 2018 Jan. 9 – 11, 2018 Orlando, Fla. (800) 368-5242 ext. 8184 World of Concrete Jan. 22 – 26, 2018 Las Vegas, Nev. 972-563-6368 StonExpo/TISE 2018 Jan. 29 – Feb. 1, 2018 Las Vegas, Nev. (800) 547-3477 ISFA Gen 2 (second generation leadership gathering) February 2018 (exact date TBD) Millstadt, Ill. (412) 487-3207 info@isfanow.org www.isfanow.org Cevisama Feb. 5 – 9, 2018 Valencia, Spain +34 96 386 12 00 ZOW Bad Salzeflen, Germany Feb. 6 – 8, 2018 +49 221 821-2379 MIA + BSI Convention Feb. 25 – March 1, 2018 San Antonio, Texas (518) 803-4336 CMA 20th Anniversary Conference March 1 – March 2, 2018 Denver, Colo.

(866) 562-2512

Coverings 2018 May 8 – 11, 2018 Atlanta, Ga. (571) 313-5801 www.coverings.com Vitoria Stone Fair June 5 – 8, 2018 Serra, Espirito Santo Brazil +55 27 3337-6855 Stone + tec June 13 – 16, 2018 Nuremburg, Germany +49 9 11 86 06-49 96 East Coast Builders Conference June 14 – 15, 2018 Nashville, Tenn.

(727) 480-3785 AIA National Convention and Design Expo June 21 – 23, 2018 New York, N.Y. (800) 343 4146 ISFA Countertops Symposium at IWF Aug. 21, 2018 Atlanta, Ga. (404) 693-8333 www.iwfatlanta.com/ Education/default/ International Woodworking Fair (IWF) Aug 22 – 25, 2018 Atlanta, Ga. (404) 693-8333 www.iwfatlanta.com Marmomacc Sept. 27 – 30, 2018 Verona, Italy +045 829 8111

Xiamen Stone Fair March 6 – 9, 2018 Xiamen, Fujian, China +86 592-595-9691 ISFA CEO/Upper Management Gathering March/April 2018 (exact date TBD) Nashville, Tenn.

(412) 487-3207 info@isfanow.org www.isfanow.org

Submit your event for consideration in Calendar of Events by emailing Editor Kevin Cole at kevin@isfanow.org.

14 • Vol. 10 / Issue 4 • International Surface Fabricators Association

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OR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE ABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR • FOR THE FABRICATOR

Education Connection

ISFA On-Site at La Casa Bella Builders ISFA continues to see great demand for its On-

Site Training program, in which an ISFA-certified trainer travels to the trainee’s location and

trains a group of employees in best-practice fabrication techniques.

ISFA On-Site is customized to meet the

needs of a specific business or organization.

Basic fabrication instruction includes product orientation, safety, tooling, inspection, shop layout, templating, cutting, seaming, edge

treatments, sink and bowl mounting, cutouts,

backsplashes, thermoforming, finishing, basic

repair, material support, overhangs, inlays and

installation. More advanced instruction includes manufacturers’ specific fabrication/installation requirements. The benefits include: allowing

staff to train in the actual environment where

work will take place using their own tools; no

and resources. We currently fabricate and install

loss of travel days and less expense for travel

solid surface and custom laminate, and we

for one trainer than a whole group of students;

orchestrate the sale and installation of granite

and an on-site assessment of needs, just to

and quartz. We aspire to grow our fabrication

name a few.

services, and we have updated our facility with

The training usually runs two to three days,

the latest equipment to include a STRIEBIG

includes both classroom-type training and

seaming table.”

Panel Saw with v-grooving and a Pinske Edge

depending on the needs of the trainees, and actual hands-on fabrication. When finished,

Over the course of the training program,

participants get certificates showing they have

four of the company’s team members spent

completed a professional training program.

time working with Pappenfort to hone their skills. While the idea was to facilitate the

The most recent training was conducted at La Casa Bella Builders, LLC (LBC), a home

training of new team members and help with

remodeling general contractor business based

an integral sink was mounted and finished, and

the integration of them into the shop as well

The company specializes in kitchen remodeling,

backsplash) was manufactured. Pappenfort

Fletcher said, “Chris has a wealth of knowledge,

countertops, windows and patio doors; to

training in order to streamline fabrication and

something new.”

in Globe, Ariz., and servicing a five-county area.

a small “L” countertop and vanity (with coved

as better utilizing the upgraded equipment,

design, and sales and installation of cabinets,

also covered tricks of the trade throughout the

and even our seasoned fabricators learned

include custom craftsmanship, flooring and

installation processes.

solid surface fabrication.

According to Fletcher, the company has already

When asked why LBC decided to undergo

made plans for the future that include more

Arizona where he performed a three-day solid

contracting company specializing in both

countertops. And one of the participants said,

safety, tooling, and fabrication and installation,

countertops, said, “It was to ensure our

product, and it was particularly helpful because

ISFA Trainer Chris Pappenfort traveled to

the training, Shane Fletcher, owner of the

equipment updates and the fabrication of wood

surface course involving product orientation,

residential and commercial cabinetry and

“We learned a lot about the science behind the

including manufacturer’s fabrication/installation

customers have the best quality craftsmanship

of the hands-on approach.”

team members and enhancing the skills of the

For more information about La Casa Bella Builders, visit www.lbcbuilders.com.

requirements.

Advanced instruction on thermoforming,

V-grooving, cove backsplashes, inlays and repairs was included. During the in-shop

training, a surface seam was made and finished, 16 • Vol. 10 / Issue 4 • International Surface Fabricators Association

available by improving the practices of new seasoned fabricators.”

He went to on explain, “Our ISFA membership provides our team with additional knowledge

For more information about the ISFA On-Site Training Program, contact the ISFA office at (412) 487-3207 or info@ISFAnow.org.

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In the Industry Laser Products Expands Outreach Efforts

Silestone Forms Partnership with Homes For Our Troops

Laser Products Industries significantly increased

Silestone by Cosentino formed a three-year national partnership with Homes For Our Troops, a nonprofit organization that builds and donates specially adapted custom homes nationwide to severely injured post-9/11 veterans. The partnership will include Silestone surfacing for an estimated 90 homes, contributing both to the home’s design, as well as the veterans’ ease of living. Cosentino joins the ranks of fellow brands like Kohler, Whirlpool and Armstrong Flooring that also support Homes For Our Troops. Silestone will help make everyday life for veterans and their families a little easier, thanks to its high resistance to stains, impacts and scratches. It also boasts an exclusive bacteriostatic property that helps reduce the spread of germs – a key component in kitchen and bath applications.

its outreach to U.S. and foreign customers, the media and its partners by expanding staff and

opening a new training facility. Among the new

hires are Kevin Yeh as director of marketing, who is responsible for developing and leading the

company’s marketing initiatives and new product commercialization; Ignacio Manso as its Central and Eastern sales manager, responsible for the provinces of Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland and

Labrador; Brandon Ossinger as its Northwest sales manager, responsible for the states of

Washington, Oregon, Idaho, Montana, Wyoming and Alaska, as well as British Columbia,

Alberta and Saskatchewan; and Leif Lewerenz as sales manager for Laser Products Europe

Ltd., responsible for the countries of Germany,

Luxembourg, Belgium, Austria and Switzerland, as well as the Middle East. Laser Products

Industries also opened a new training center at

its Romeoville, Ill., headquarters. Named for the company’s founder, the Daniel P. Louis Training

Academy reaffirms the company’s commitment

Gemstone Upgrades Website Gemstone Solid Surface, manufacturer of solid surface sinks, launched a new mobile-friendly website at www.GemstoneSS.com. The new site provides up-to-date photos, spec sheets, router bit recommendations, dxf files and more, and acts as a resource for architects, specifiers and fabricators alike. It also has many new finished photos and helps those who need ADA

and universal sink designs locate the right sink for the application.

Coverings Awards Entries Now Being Accepted, Free Registration Also Open The Coverings Installation and Design (CID) Awards celebrate outstanding achievements in the design and installation of tile and stone in

to providing quality training for its customers across the full portfolio of its products,

including its flagship laser templating systems.

The training center includes 2,000 sq. ft. of

remodeled training space; six training stations for templating and measuring countertops,

cabinets, showers, islands/bars and stairs; a

classroom-style area with the ability to train up to 35 people on-site; and global video and online training capabilities.

Park Industries Holds Two Events Park Industries recently held its Digital

Stoneworking Expo in Springfield, N.J. About 100 stone fabricators and professionals from

around the country attended the event for an

education on how to increase efficiency, reduce costs and maximize profitability. This event

offered fabricator presentations that included

metrics, a shop tour at Atlas Marble & Granite

and discussion on the digital fabrication process.

Additionally, Park Industries also held an Open

House at Arizona Tile. The full-day event allowed attendees to observe the SABER 5-Axis CNC

Saw, a variety of Arizona Tile slabs, and discuss the digital fabrication process.

18 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Cutting Edge Countertops Starts Expansion Cutting Edge Countertops, an Ohio-based countertop fabricator, is expanding to provide additional capacity required for its anticipated business growth over the coming years. The new 71,400-sq.ft. Varco Pruden pre-engineered metal building addition will increase Cutting Edge’s existing 24,000-sq.-ft. Perrysburg facility to more than 95,000 sq. ft., quadrupling its operation space. In addition to expanding production, the company will also increase the its workforce by approximately 20 percent, to more than 200 employees. Cutting Edge is investing nearly $4 million into machinery and equipment to outfit the facility, including two CMS North America custom Brembana cutting lines featuring semiautomatic shuttle tables, a 16-in. cutting blade and a 5-axis waterjet head.

The space will also house five 4-axis CNC routers, material handling systems from Bohl Engineered Handling Systems and high-capacity water filtration systems from Water Treatment Solutions.

The expansion will add a two-story office with manufacturing, warehousing, shipping and receiving areas to support growth in the company’s existing service area in Ohio, Michigan and Indiana, as well as new future markets. The project is scheduled for completion in spring 2018.

both residential and commercial projects. Multiple entries are accepted and encouraged. Submissions for the 2018 CID Awards are now being accepted through Jan. 15, 2018. Coverings 2018 will be held May 8 to 11 in Atlanta.

Those wishing to attend can register for free at www.coverings.com.

Aristech Surfaces Names New CEO Aristech Surfaces LLC Board of Directors named Mike Marchi as its new chief executive officer. Marchi succeeded Ross McMillan, who will remain involved in the company as a board member. With a solid base of business through its Aristech Acrylics, Avonite Acrylic Solid Surface and Studio Collection brands, Marchi is responsible for defining new organic strategic growth opportunities as well as mergers and acquisitions pursuits. He brings more than 30 years of experience to the position, with the majority in the building products industry. Most recently, he served as chief operating officer of Lixil Water Technology Americas. His other previous posts include CEO and president of Grohe Americas, president of Kohler Kitchen & Bath Americas and president of Ann Sacks Tile & Stone.

Wilsonart Engineered Surfaces & Hanwha Surfaces Join Forces Wilsonart Engineered Surfaces and Hanwha L&C Corporation announced a joint-venture agreement to build a manufacturing facility in Temple, Texas. This facility will support the expansion and growth of the Hanex Solid Surfaces and Wilsonart® Solid Surface product lines. The more than 125,000-sq.-ft. state-of-the-art facility will provide both companies with added capacity and on site product development capabilities to service their respective North American solid surface customers. Production is expected to begin in July of 2018. As the demand for solid surface products increases in the commercial market, both Hanwha and Wilsonart experienced a need to expand production. Additionally, the new facility gives both brands the ability to maximize product availability, as well as proximity to customers to better serve the solid surface market with locally made products.

Hanwha Expands Direct Distribution, Hires Marketing Director Hanwha Surfaces, the American subsidiary of the international conglomerate Hanwha L&C, is expanding its direct distribution into the state of Virginia. Customers in this area will be able to buy HanStone Quartz and Hanex Solid Surface products directly from the company’s distribution center and showroom in Philadelphia, Pa. The expansion of direct distribution down the East Coast is a natural progression for Hanwha. The direct sales model in the surrounding states of West Virginia, Maryland, Delaware and Pennsylvania, as well as in Washington, D.C., has been successfully growing over the last two years. The expansion coincides with the growth of the company’s North American manufacturing capabilities including the launch of a second production line for HanStone Quartz in September in London, Ontario, and the opening of a Hanex Solid Surface production facility in July of 2018. Additionally, the company hired Mark Abbas as its new marketing director. Abbas brings more than 20 years of marketing experience in the architectural and interiors products industry, most recently as marketing director at Surya, a home and commercial accessories company.

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International Surface Fabricators Association • Vol. 10 / Issue 4 • 19

In the Industry Merge Design Adds New extremeconcrete North American Distributor In an effort to expand the extremeconcrete® brand and facilitate product distribution on the East

Coast, Merge Design Co. added Richmond, Va.-

CaraGreen Hires New Staff Members CaraGreen added two new staff members.

Madeline Rohrbacher joined the sales team and is responsible for managing and growing sales in the Washington, D.C. and surrounding areas. Rohrbacher has a background with the U.S. Green Building Council (USGBC) and a passion for green building. Emily Rice serves as CaraGreen’s social media manager. With the shift toward online marketing, CaraGreen and its partners are engaging more of its customer base on social platforms like Instagram, Houzz, Facebook and Pinterest. Rice has a degree in marketing innovation.

Crystallyne Releases QuickQuote Update Crystallyne Enterprises released the latest update to QuickQuote, its countertop estimating and drawing software for fabricators and kitchen designers. This update brings QuickQuote to version 4.0.3 and features numerous new options and settings for customizing the way QuickQuote draws countertop layouts. While QuickQuote’s built-in CAD tools have always provided a means to modify the layouts as users see fit, these new drawing defaults give users the ability to tailor the automated drawing process to fit their particular styles and preferences.

Now users can decide which dimensions are added automatically as the layout is created, as well as whether or not to include dimension lines, arrows and/or unit symbols. Users can also choose different line and text colors and select the formats for other labels, such as the ones denoting edge profiles, backsplashes and corner modifications. Other new options include turning the double-line for backsplashes on or off, setting dimensions to display as decimals instead of fractions and saving a copy of the drawing to .DXF in a folder specified by the user. The new settings can be accessed via the Utilities menu under Edit Drawing Defaults.

based distributor of eco-friendly materials, Eco Supply, to their sales and marketing team. Eco

Supply will initially manage sales and distribution in the Eastern territories of the United States and Canada.

M S International Opens New Showroom and Distribution Center M S International Inc. (MSI) opened a new

showroom and distribution center in Valley View, Ohio, a Cleveland suburb. Designed with the

customer experience in mind, throughout the

space are numerous displays and creative installs that allow visitors to more easily envision MSI’s

products in their homes. Built in response to the growing demand for MSI products, the facility

services not only the Cleveland area, but also the entire state of Ohio and western Pennsylvania.

It features a modern 6,500-sq.-ft. showroom

complete with MSI’s full line of porcelain and

ceramic tile, natural stone and more than 150

decorative mosaics and wall tiles. Complementing the showroom is a 48,000-sq.-ft. slab viewing area situated under six overhead cranes. It

includes more than 200 varieties of granite,

marble and other natural stone slabs, as well as a Q™ Premium Natural Quartz gallery featuring all 67 Q colors.

NueMedia Assets Purchased NueMedia, LLC announced that on Jan. 1, 2018, Mary-Carel and Henry Verden will acquire all the assets of the company including: CountertopIQ. com, FinishingIQ.com, WoodIQ.com and

productIQ.com. As part of the agreement, Ross Scovotti, president and founder, will remain

on staff as an outside consultant for the year

2018. Since 2013 Henry and Mary-Carel have worked closely with NueMedia, Mary-Carel

as content manager and Henry as customer

relationship manager. The new company will

now be called IQ eMedia Group, a subsidiary of

Grote Publishing (which has been in business for 30 years with a diverse client base). Aside from

the name change, the IQ portals and associated

newsletters are expected to be the same. Scovotti will retain the NueMedia company name, but

20 • Vol. 10 / Issue 4 • International Surface Fabricators Association

it will be rebranded as an eMedia consulting company focusing on strategic planning and implementation of eMedia marketing programs.

ASG Acquires Cosmic Stone & Tile Distributors Architectural Surfaces Group (ASG) acquired Cosmic Stone & Tile Distributors in New Brunswick, N.J. Founded in 1993, Cosmic Stone is a distributor of natural stone slab and tile that serves the Tri-State area, as well as most MidAtlantic states. The new location will allow ASG to give customers a wider array of products and improved direct operational solutions. Cosmic Stone will continue to operate under its current brand name. With the addition, ASG now has 16 locations across the United States.

Braxton-Bragg Names Rick Stimac CEO Braxton-Bragg, distributor of surfacing tools, materials and supplies, named Rick Stimac CEO, following Rich Hassert’s retirement. Stimac has extensive P&L management experience and a history of successfully growing profitable revenue with more than 25 years of leadership in various markets. His background includes successful leadership assignments in sales, brand management, general management and as president and CEO.

Paxton Countertops Joins Artisan Group Paxton Countertops a family-owned and operated business based in Lansing, Mich., has been selected as the newest member of the Artisan Group, a national organization of independent countertop fabricators. The group offers its own brands of premium countertops including Aventine Quartz, Artisan Stone Collection granite and marble, Saratoga Soapstone and Heritage Wood. “I am glad to be a part of this group of like-minded individuals, who are 100 percent committed to delivering a premium product, and having customers as the center of their universe,” said Dave Paxton, owner, Paxton Countertops.

“The Artisan Group … are interested in building a business model that is the best in the industry, not just building countertops.”

Sink Spotlight under federal ADA guidelines. It can be used undermount or top-mount, and optional matching sink grids are also available.

See our ads on Pages 27 and 38

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BLANCO Offers Granite Composite Apron Front Sinks SILGRANIT IKON® by BLANCO is a line of granite composite apron front sinks in eight colors: anthracite, cafe brown, cinder, truffle, metallic gray, biscuit, biscotti and white.

They are available in two sizes: 30 and 33 in.

Resistant to chipping, fading, household acids and alkali solutions and scratching, the sinks are heat-resistant up to 536 F and come with a limited lifetime warranty.

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Bristol Sinks Presents Two Fireclay Apron Sinks Distributed solely by Colonial Saw Company, Bristol Sinks is introducing two beautiful fireclay apron sinks in 2018. The sinks are genuine fireclay that are handcrafted using European technology and are designed to be long-lasting, functional additions to any kitchen. These sinks complement the company’s lineup of 16- and 18-gauge stainless steel, virtuo granite and porcelain sinks.

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Chemcore Industries Expands Multiple Sink Lines New models have been recently added to three sink lines from Chemcore Industries, a wholesaler with warehouses in Los Angeles, Atlanta, Chicago, Austin, Texas and New England. First a reversible 36-in. large single-bowl has been added to its upscale Romano Italian line of fireclay sinks. Baked at a very high temperature, these sinks enjoy higher quality and greater durability over vitreous china. The 5122 Large Single-bowl Fireclay sink gives the possibility of one of two installed looks, featuring a smooth front on one side, and a fluted front on the other.

An optional matching sink grid is also available.

The Leonet line of 304-grade, 18-gauge surgical stainless steel sinks has added a medium single bowl, the LE-862, or “Murphy.” Measuring 23⅜ by 17⅜ in., it has the same dimensions as the ADA-compatible ADA-862, but features a more standard 9-in. depth bowl. Lastly, the ADA-compliant LI-BS-UM3-ADA is another new option. Made of high-quality 16-gauge 304-grade surgical stainless steel, this 70/30 style dual-bowl sink measures 31½ by 20½ in., with a bowl depth of 5⅞ in., and is ADA-compliant when installed

Domain Launches Lexicon Quartz Composite Sinks Domain launched Lexicon Quartz Composite Sinks, a new and innovative sink collection that offers elegant designs, diverse color options, and a complimentary accessory kit that customers are sure to love. Constructed of 80 percent quartz, these sinks are nonporous, scratch- and stain-resistant, and are made to be tough and durable.

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Elkay Provides Revere Stainless Steel and Granite Sinks Elkay offers the new Revere® collection of sinks that includes 18-gauge and 16-gauge Type 304 stainless steel in popular shapes, including International Surface Fabricators Association • Vol. 10 / Issue 4 • 21

its versatile fabricator series and ¾-in.-radius hand-fabricated sinks. The new Revere Granite collection is made in Germany, and Revere also offers porcelain lavatory sink in undermount, top-mount and vessel options. Revere has a complete line of sinks, drains and accessories in popular sizes, finishes and materials for kitchens and baths. They come in a range of styles and prices. All products are stocked in Ohio and ship within one business day.

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and its artisan culture. Available in seven sizes that range from a 14-in. prep sink to a 31-in. single-bowl sink, the Pescara Collection features 18-gauge stainless steel, tight corners, square drain designs and Franke’s patented integral ledge system that incorporates a shelf grid to create a raised surface, making it easier and more comfortable to work at the sink. They can be transformed into multifunctional workstations with optional accessories, including square drain covers, stainless steel bottom grids to protect from scratches, tempered glass cutting boards, stainless steel sink butlers to store food scraps and dual-purpose grid shelves.

white sinks on white solid surface materials, Gemstone has answered with a new proprietary resin system that allows Gemstone to match the spectrum of white sheets in the industry. The new, high-performance resin system is designed to match color and translucency in the industry, while also improving thermal resistance.

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Franke Introduces Italian-Inspired Pescara Sink Collection Franke introduced its new Pescara Collection, a contemporary family of stainless steel sinks with clean lines and large, open work spaces.

The collection is inspired by Italian tradition

US Surfaces Provides HAHN Flat-Apron Farmhouse Extra Large Single-Bowl Sink

Gemstone Updates Sink Color Selections Gemstone is realigning and updating its sink color selection. With an industry rise in commercial applications requiring matching

US Surfaces, makers of Livingstone Solid Surface and Vadara Quartz Surfaces, provide HAHN Handmade Chef Series sinks that feature modern lines and a sophisticated finish, designed from fine materials with meticulous attention to detail. The sinks are produced using only 304 steel with an 18/10 chromium/ nickel composition. Their extra deep basins are

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International Surface Fabricators Association • Vol. 10 / Issue 4 • 23

made from 16-gauge steel and feature slightly rounded corners that allow for easy cleaning.

The satin finish ages well and hides unsightly water spots. Every sink is sprayed with a nontoxic undercoating, minimizing the droplets of water than can form on the underside of a sink, that can result in cabinet water damage.

one of the largest inventories of quartz sinks available in the United States with more than 150 SKUs in stock and ready to ship.

See our ad on Page 25

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LG HI-MACS Introduces New Collection of Solid Surface Sinks & Basins

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KOHLER Offers Sinks with Neoroc Composite Material Just Manufacturing Designs New Laundry Sink System The new Enviro Series 60° Laundry Sink System, designed and manufactured by Just Manufacturing, features an integral washboard at the front of the stainless steel sink. It is designed for heavy-use laundry care environments and includes the company’s Integra Flow feature for preventing sink overflow incidents. The sinks are manufactured with straight sides that allow for maximum inner bowl capacity and radius corners that make cleaning easier. They are available as dropin and undermount models, with the drop-in models using a time-reducing self-rimming installation system. The sinks are made in the United States of heavy-duty, 16-gauge type 304 American stainless steel that is certified for ARRA project work specifications and is also 90 percent recycled. They come with a satin finish and are fully undercoated to reduce sound.

KOHLER offers Kennon sinks featuring Neoroc composite material designed for durability and functionality. Neoroc is a proprietary material that is colored all the way through and is resistant to scratches and stains, and is impact- and heatresistant to 750 F. It has UV inhibitors to prevent fading and is available in Matte Black and Matte Brown color options. The sinks are available in two configurations: a double-equal sink and a single bowl. Each design comes with one sink rack for protection. The double-equal sink has a slim divider that makes it easy to submerge pots and pans. Both models are designed to fit a standard 36-in. base cabinet, and feature offset drains to allow for a more generous basin work space. The collection’s design allows for top- or under-mount installation and carries a limited lifetime warranty.

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KRION Designs Basin Specifically for Baby Hygiene Karran Expands Quartz Sink Line Karran’s current line of 13 quartz sink models is doubling in size in January 2018. Thirteen new models are coming to market, including six top-mount models, six undermount models and a beautiful new farmhouse design. This apron-front model will be the first double equalbowl design of its kind to be made of quartz composite. With a range of 26 different models available in six attractive colors, Karran will have 24 • Vol. 10 / Issue 4 • International Surface Fabricators Association

KRION has designed the T802 basin with an inner shell specially conceived for new-born babies. With the new-born baby’s well-being in mind, the tub’s gentle curved shapes are specially designed to make sure that the baby is comfortably positioned. Making the T802 even more suitable is that KRION solid surface prevents the surface growth and proliferation of bacteria and fungus, making it ideal for places with strict health and hygiene requirements.

LG HI-MACS introduced the Shape Collection, a new line of solid surface sinks and basins manufactured using a high-tech casting process that ensures the product quality and design flexibility. The collection includes 18 models, providing numerous options for washrooms, kitchens, hospitals and more. Most sinks are available in four colors: Almond, Arctic White, Cream and Ivory White. Seamless and hygienic installations can be achieved because of the flush undermount design. They are guaranteed for 15 years, if installed by a certified installer.

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MR Direct Launches Heavyduty Stainless Steel Sinks Usually seen only in commercial venues, a new, heavy-duty series of sinks is being introduced

by MR Direct for the home kitchen market. Ten models in its ¾-inch, corner radius collection of stainless steel sinks are now available in a bold, 14-gauge thickness. These sinks boast maximum work space, with tight, but easily cleaned, rounded corners. They were initially introduced in 18-gauge; then a 16-gauge option was added.

Now, for residential kitchens, industrial level, 14-gauge sinks are making a debut. The density of these basins muffle sounds and do not dent easily, improving satisfaction.

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TM

See our ad on Page 35

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Meganite Movement Series Suitable for Sink Thermoforming Thermoforming is unproblematic with Meganite’s new Movement Series, allowing you to shape your own exclusive sink.

A breakthrough collection of three cosmopolitan fashion forward patterns showcase simplicity of lines and shapes. Thermoforming enables slabs to be crafted into smooth and seamless curves.

The colors are MT. JADE, a modernist white featuring suede textures and ethereal, feathery white markings; MT. CARRARA, featuring enchanting lines that touch any cosmopolitan space; and MT. VANCOUVER, an ebony black with a crisp, wispy light gray pattern. The company also offers sinks in various sizes at competitive pricing.

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Silestone by Cosentino Launches the New Integrity Top Kitchen Sink

Silestone® worktops. Its refined, curved lines are eye-catching, and its top contour is stylish for the world of interior architecture. Guarantee and functionality are innate to Integrity Top kitchen sinks, offering users total hygiene, durability and high resistance to scratches and stains, as well as to acids that are typically found in the home. Integrity Top has been designed to make installation with a quality fit and finish.

See our ad on Inside Back Cover

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Integrity Top was created to be a single, jointfree sink that guarantees perfect integration with

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International Surface Fabricators Association • Vol. 10 / Issue 4 • 25

The Power of Listening to Make Sales

By Kirk Heiner confusion. When they sigh, it could express

“Talking about ourselves triggers

that they are exasperated about something.

the same sensation of pleasure

If you pick up on these important signals, you

can tap into that emotion and have it help you

in the brain as food or money.”

make the sale. Remember, people desperately desire to be understood.

Listening is one of the most powerful tools for making sales … one that most sales

What the Experts Say

people fail to use effectively.

Consumer Expert Ross Shafer said, “Today’s

Listening is also one of the most neglected sales

consumer doesn’t want customer service.

desire to be heard. Listening can take your sales-

want to know you understand what they’re

skills. People love to be listened to. They deeply

What they want is customer empathy. They

game to a new level.

going through in the process.”

A Powerful Reason Listening Matters Studies at Harvard University revealed that when we talk about ourselves it triggers the same

sensation of pleasure in the brain as food or money.

Listening is a Skill

People buy for emotional reasons, not logical

Listening is a skill that must be developed and

are at this, the odds are you can be a better

honed. And it’s not just what they’re saying, but also how they are saying it.

It went on to say, “Most people don’t listen

Listen to their tone of voice, concerns and

the intent to reply.” That means, most of the

convey frustration, desire or perhaps even

with the intent to understand. They listen with time they’re not really listening. They are simply waiting for their time to talk.

Benefits of Listening Listening can: ■■ Increase your closing ratio ■■ Help you build trust ■■ Give you deeper insights about your prospects

Listening also creates rapport, and

conveys empathy. Learning how to listen well can make potential clients feel safe as well

as understood. Listening helps you design the right solution.

But even though we all know listening

frustrations. Often people’s tone of voice will

1. Try to listen three times as much as you talk.

2. Listen with intention to find their key hot buttons.

3. Listen for their trigger words, and write them down so you can use them again in your presentation later.

6. Silence your phone during every sales appointment.

and slow down. Listen more and pay focused

7. Take notes – it shows you’re listening.

because in that, they’ll reveal to you just how

8. Wait two seconds after someone finishes speaking before you say something … often, they aren’t done yet.

attention to what your prospects are trying to say, to sell them. Look for subtle things in what they are saying to find insights as to what’s most important to them.

26 • Vol. 10 / Issue 4 • International Surface Fabricators Association

that people speak on average around

180 words a minute, but our brains can process around 800 words a minute.

discipline to focus, tune in and simply listen.

5. Avoid the urge to chime in until it’s the perfect time.

In your sales conversations, take your time

One of the biggest challenges in listening is

Here are some great tips you can use immediately to become a great listener:

Brian Tracy, sales expert, simply said, “Listening people, “talk too much and talk too fast.”

Big Challenge

So when someone else is speaking, we can

4. Use affirming gestures like nodding, and saying yes, absolutely, etc.

wins sales.” He goes on to say that most sales-

listener, and in doing so, close more sales.

8 Tips You Can Use Right Away

is important, how many people actually invest the time to become a better listener?

ones. No matter who you are, or how good you

very easily let our minds drift off or move

ahead of them. When your natural instincts are wanting to race ahead of them, it takes

Then you want to ask questions to clarify, and gain greater insights.

The most important aspect of becoming a better listener is when people feel listened to, they feel good about you. Those good feelings, in turn, make them want to buy from you.

You may be the only person this week who truly listened to what they had to say.

Ask yourself, “What do you think would happen if you asked great questions,

then simply listened?” You could very well

gain information to help you meet a client’s needs. You could also gather insights your competitors will never have.

More Good Reasons to Listen More Another reason listening is so powerful is

that it makes people feel validated. Their selfesteem goes up. It creates connection and builds rapport.

When you’re listening, don’t forget to listen

beyond their words. Listen to their tone

of voice and watch their body language.

“When people feel listened to,

So what do you listen for? You’re listening for

they feel good about you.

clues about what bothers them:

Those good feelings, in turn, make

■■ Problems they want to solve

them want to buy from you.”

■■ Fears they might have about products

or processes

■■ Goals they want to achieve

they’re speaking.

If you sell remodeling, they may have never

The Takeaway

gone through a remodel before and are afraid

If you upgrade your listening skills, you

because of horror stories they’ve heard about remodeling. They will give you the keys to

owning the sale if you listen intently. Listen for

automatically upgrade your sales skills and your ability to persuade.

emotional hot buttons and key concerns.

Unfortunately, most people who read this

Why People Buy

gained. You can make a difference in your

Most people buy for one or two key

reasons. You need to find those key reasons.

Listening helps you get there.

Keep in mind that a big part of listening is about not interrupting the prospects while

will never put to use the insights they just

listen with greater intention. Ask questions to confirm what you think you heard. Take notes. I promise, if you take the time to get better at simply listening, you will prosper more in your relationships and your finances.

About the Author Kirk Heiner has more than 30 years’ experience in the kitchen & bath Industry. He helps showroom owners and managers increase market share by becoming radically customer driven. He’s conducted training events and seminars for corporations like Lowe’s, DuPont, Danze, Stock Building Supply, AWFS, KBIS, the National Kitchen & Bath Association and many more. For more information or to contact him, visit www.

KBShowroomSales.com.

business to take hold of this powerful concept, and be rewarded for doing it.

Before you go on with your day, take a moment and make the decision to be a better listener. In your interactions today,

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International Surface Fabricators Association • Vol. 10 / Issue 4 • 27

ISFA FABRICATOR PROFILE: NSMotif

NSMotif works with just about any material available on the market and by doing so rightly makes the claim as “All Surface Countertop Specialists.”

NSMotif is a female-owned, family-operated

full-service fabricator based in Sanford, Fla.,

that takes full advantage of every opportunity to improve upon its successes and set itself apart from its competition. However, setting itself apart doesn’t mean the company

separates itself from its peers. In fact, Founder

and President Karen Roe credits the company’s

“Sometimes people come in not knowing what they want so we’re able to take the opportunity to educate them on their options — the pros and cons of each material, and what works for their lifestyle best.

involvement in the industry as a major factor in

experience with buying countertops, NSMotif

strives to offer quality, efficiency and customer satisfaction. “I experienced firsthand how

complicated the countertop buying process was for customers and the challenges of

getting work done fairly and efficiently. After

options. I think I can say we’ve accomplished that goal.”

The breakdown of material use by the

company is in the range of 50 percent natural stones, 40 percent quartz surfacing and

10 percent is spread out among the other

materials. While many companies may shy away from dealing with the ins and outs

its success.

Created in response to Roe’s personal

products and more than thousands of color

the company had outgrown its original home

and that was when the move was made to its current location.

NSMotif’s tagline is “All Surface Countertop Specialists” and it certainly lives up to that

motto, serving all of Central Florida, and its

having been exposed to those scenarios, I

surrounding areas, offering pretty much any

“An idea born out of my living room was

work with any and all countertop surfaces

fabricating and installing our first jobs in the

granites, quartzites, quartz products, solid

decided to create NSMotif,” explained Roe.

and every material option. “At NSMotif, we

brought to life as I went straight to work

including all natural stones, marbles,

spring of 2008.”

surfaces, glass, laminate, porcelain, sintered

The Operations

green materials, like recycled glass, that

of fabricating such a variety of surfaces,

NSMotif embraces the idea and sees it as an

opportunity. “I would say the main advantage of working with multiple products is that we

have a lot to offer our customers,” explained

Roe. “Sometimes people come in not knowing what they want so we’re able to take the

opportunity to educate them on their options — the pros and cons of each material, and

what works best for their lifestyle. Because

we offer such a wide variety of products and

colors, we know each customer will find what they are looking for with us.”

materials and concrete. We also work with

By working with so many materials, the

Originally established in Altamonte Springs,

are environmentally friendly and uniquely

creative and, more importantly, bring to life

40 employees, so did its operations. By 2015,

offer our customers a wide variety of surfacing

Fla., as the company grew, now with almost

28 • Vol. 10 / Issue 4 • International Surface Fabricators Association

beautiful,” said Roe. “I’ve always aimed to

company has a great opportunity to be

anything their clients can come up with. From vertical applications to customized edge

NSMotif

Karen Roe, President of NSMotif, founded the business 10 years ago after her own experiences with buying countertops left her feeling it could be done better.

NSMotif gets work from a variety of sources, including commercial outlets, builders, retail, kitchen & bath centers, box stores and the A & D community, among others.

By using digital templating systems, CAD and robotic technology, the company is confident that its measurements and corresponding cuts are exact, which decreases problems and callbacks and also increases efficiency. profiles, the team gets to show its true skills and create whatever a customer may desire

in their favorite surface. This versatility leads

to diversity in the markets that the company is able to serve.

NSMotif handles both residential and

commercial projects, going to market through

an amazing assortment of channels. “We work

with general contractors, designers, architects, kitchen & bath dealers, retail customers,

local builders and the big box stores,” said

to cutting-edge technology,” explained Roe.

trade/business organizations. This allows for

tools and technologies, like the BACA Robo

practices.

“Our facility houses state-of-the-art surface SawJet, Marmo Meccanica inline polishers and is in the process of adding a CNC machine to the family.”

By using digital templating systems, CAD and robotic technology, the company is confident that its measurements and corresponding

cuts are exact, which decreases problems

and callbacks and also increases efficiency.

These modern advancements enhance the

skill and precision of the craftsmen there, who still play a very hands-on role in the process from template to installation. “We work with Slabsmith to create conceptual previews of actual slabs selected by our customers so

they can truly get a visual of what their finished project will look like with the appropriate cuts

and veining or pattern flow,” relayed Roe. “We

continuous improvements and sharing of best NSMotif are members of ISFA, NKBA, MIA+BSI and is a charter member of Rockheads Group, an invitation only

professional organization that has around

70 members and focuses on sharing best

practices. The company is only the second company to be MIA accredited in the state

of Florida, a fact that Roe takes pride in and referred to a valuable yet “grueling process for a fabricator to go through, covering all

aspects of their business.” And with running a female-owned business in an industry largely dominated by men, Roe also takes pride in

empowering other woman and is particularly dedicated to the MIA’s Women in Stone segment of the organization.

also run the Stone Profit Systems platform that

“There is nothing better than learning from

job tracking, job costing and benchmarking.

business challenges and opportunities

and follow-up tools we can use with our

has been key to the continued success of our

helps us immensely with business efficiencies,

your colleagues who have experienced

It also offers some exciting visualization

first hand. Involvement in these organizations

customers.”

business,” she explained. “It’s exposed me to

business.”

Differentiation through Involvement

my understanding of the industry. I’ve traveled

To be able to fabricate such diverse products

Refining processes, learning new techniques

across the globe to learn, and I’ve had the

small, complex or volume-driven, the company

fabrication and business skillsets requires

participate in knowledge sharing forums.

her team are heavily involved in various

typically open to sharing their experiences and

Roe. “Some of our largest commercial clients include Walt Disney World, Universal Studios and Seaworld. Plus, we’re finishing a newly updated showroom to appeal more to and

build on the retail and K&B segments of our

for such an array of applications, large and

uses advanced equipment and techniques.

“One of our core business commitments is

people and businesses that have broadened

and technologies and improving both

opportunity to speak at conferences and

knowledge sharing, and as such Roe and

We can’t grow in a vacuum. Colleagues are

International Surface Fabricators Association • Vol. 10 / Issue 4 • 29

NSMotif Roe has been certified by both ISFA and the MIA to teach continuing education units (CEUs) to the architect and design community.

“As a fabricator, I think this is a great opportunity to represent your business in front of different audiences.” activities that have worked for them, particularly if you’re chartering into unknown territory with a new business segment.”

As such, Roe is speaking at the Fabricator’s

Forum at The International Surface Event (TISE)

on January 30, 2018, and in China for the MIA in March of 2018.

The company also uses programs developed

through its associations to expand its circle of

influences. Roe has been certified by both ISFA

and the MIA to teach continuing education units “As a fabricator, I think this is a great

To be able to fabricate a wide variety of materials for any number of applications, the company invests in networking with peers, training its employees and using advanced equipment and machinery in its shop.

of different audiences,” she explained. “It opens

granite as the leading choice in surfacing due

and mutually beneficial relationships.”

and variety of color options. That being said,

(CEUs) to the architect and design community. opportunity to represent your business in front

doors to grow my business and form important

The company also recognizes the investing in its employees training and their safety, as a means

to keep them up to speed on methods, engaged and injury free. Last year, NSMotif even was

awarded the Sunshine State Safety Recognition

to its increased durability, low maintenance

we do still sell a lot of natural stone, but the percentages are becoming much closer.

People are drawn to the unique beauty

natural stone offers and are often more familiar with it.”

Award for going above and beyond to follow

Because the company remains in touch

pertaining to their business.

guide its clients down a path that fits their

It is these investments in diversity of both

hold our customers’ hand through the entire

and implement all OSHA laws and guidelines

materials and outlets to market, advanced

equipment networking, training and safety that have been the mainstays to the success of the business.

Pushing the Success Forward

with the developments, the staff is able to

applications and their aesthetic needs. “We

process making sure they are educated well throughout each step, particularly in their

choice of materials so that we can exceed their expectations each and every time,” said Roe.

Involvement alone does not insure success,

When asked what advice she might give to

the information gathered is key. One way the

successes, Roe reiterated the importance of

but rather utilizing the contacts and applying

other fabricators seeking to improve upon their

company does this is keeping an eye on trends,

getting involved and continuous improvement,

and Roe certainly knows what is favored among her customers.

“Gray and white colored countertops are our most popular requests,” explained Roe. “In

the last few years, quartz has begun to eclipse

but also explained the importance of knowing your company’s unique selling proposition.

She said it is of significant importance to also make sure it is a dynamic thing that is tested,

measured and changed when necessary. Roe

also said that every team member must be on

30 • Vol. 10 / Issue 4 • International Surface Fabricators Association

the same page when it comes to the direction and goal of the company.

“Truly think about and create your core values and the focus for your company and build

and grow on those,” Roe said. She stressed

that every team member must be on the same page when it comes to the direction and goal

of the company. Roe credits her excellent team for their support and involvement in helping NSMotif get to where it is today.

“Our team is unified and knows the core

values and vision of our company,” she said.

“We strive to keep our customers’ satisfaction and expectations first and foremost. Also, put

some thought behind your marketing initiatives and your branding. People won’t recognize or remember you if you’re not actively making

your business visible. Create the experience for the customer, don’t be just another fabricator.

“We’re about to celebrate our 10th anniversary and I couldn’t be prouder of how far we’ve

come in the last decade,” Roe added. And there’s little doubt that that pride is well deserved.

For more information, contact NSMotif, 1050 Central Park Dr., Sanford, FL 32771, (407) 774-0676, info@ nsmotif.com, www.nsmotif.com.

International Surface Fabricators Association • Vol. 10 / Issue 4 • 31 Circle RS#29 on Reader Service Page or visit www.isfanow.org/info.

OSHA’s Focus on Safety in Hard Surface Fabrication Shops

By Shannon DeCamp Every October, the Occupational Safety and Health

■■ Before using a respirator, a physician must

most frequently cited safety and health violations

one. Using a respirator may place a physiological

Administration (OSHA) releases a list of the 10

for the fiscal year. This list is a great starting point to see where OSHA is focusing its efforts, see

where similar businesses have safety deficiencies and to evaluate your safety programs to ensure that you are in compliance. Here are the most

frequently cited standards in the Cut Stone and Stone Product Manufacturing industry (NAICS

Code 327991) for last fiscal year (October 2016 through September 2017).

determine that it is safe for the employee to use

burden on employees that varies with the type of

respirator worn, the job and workplace conditions in which the respirator is used, and the medical status of the employee.

■■ Each employee must be fit tested and you

must select a respirator that is acceptable to, and correctly fits, the user.

■■ Each employee must be trained on the

respiratory hazards to which they are potentially

1. Respiratory Protection

exposed, the proper use of their respirator, any

3. Powered Industrial Trucks

schedules for cleaning, disinfecting, storing,

5. Noise

maintaining their respirator.

7. Walking-working Surfaces

who is qualified by appropriate training or

9. Flammable and Combustible Liquids

protection program and conduct the required

2. Hazard Communication

limitations on their use, and procedures and

4. Electrical

inspecting, repairing, discarding, and otherwise

6. Guarding of Machines and Tools

■■ You must designate a program administrator

8. Lockout/Tagout

experience to administer or oversee the respiratory

10. Personal Protective Equipment

evaluations of program effectiveness.

1: Respiratory Protection

2: Hazard Communication

The Respiratory Protection

While violations of the

frequently than any other

Standard were significantly

Standard was cited far more

Hazard Communication

regulation. Surface fabricators

less frequent, these

citations were by far the

may be required to use respirators to protect

themselves from inhaling grit and dust that results

most costly. You must

when dry-cutting quartz, stone or masonry,

include all chemicals that you use and store in

sawing, routing, drilling or sanding synthetic sheet

2012, OSHA updated the Hazard Communication

use may produce hazardous fumes. You must

System (GHS) of Classification and Labelling of

protection program with worksite-specific

system that replaces the various classification

to reflect any changes in workplace conditions that

Your chemical safety program must include the

and from exposure to chemicals released when

a comprehensive “Right-to-Know” program. In

goods. Adhesives and other chemicals that you

Standard by adopting the Globally Harmonized

establish and implement a written respiratory

Chemicals. GHS is an internationally agreed upon

procedures, and update this program as necessary

and labeling standards used in different countries.

affect respirator use.

following:

■■ You must determine the employee exposure

■■ A written program that includes a list of all

NIOSH-certified respirator with a protection level

■■ Safety Data Sheets (SDS) and GHS labels for

worker is exposed and workplace and user factors

■■ Safe handling and storage procedures for each

for each chemical in the workplace, and select a

chemicals used and stored at your workplace

based on the respiratory hazard(s) to which the

all chemicals

that affect respirator performance and reliability.

chemical

32 • Vol. 10 / Issue 4 • International Surface Fabricators Association

■■ Adequate Personal Protective Equipment (PPE) ■■ Comprehensive training program for employees ■■ Quick drench showers and eye wash stations (as required)

Citations of the Air Contaminants regulation

were also significant, relating to both Hazard Communication and Respiratory protection programs above. OSHA requires you to

determine which chemicals are released in the

air at your workplace and to recognize the safe limit for each. Then you must use all feasible

engineering controls, such as ventilation and

water delivery systems, along with administrative controls, regulated areas and safe housekeeping

procedures, to reduce levels as much as possible.

When these controls don’t achieve compliance,

protective equipment must also be used to keep the exposure of employees to air contaminants

within safe limits. Whenever respirators are used, you must have a full Respiratory Protection Program (see above).

3: Powered Industrial Trucks The third most frequently cited standard was the Powered Industrial Trucks regulation. The use of

powered industrial trucks for handling of materials and finished products is critical to the successful operation of most surface fabrication shops. The

majority of fork truck accidents can be attributed to lack of safe operating procedures and safety-

rule enforcement, as well as inadequate training.

In addition to training and education, applying

general safety principles – such as proper work

practices, equipment and controls – can help to

reduce such workplace incidents. ALL personnel

who work with or around forklifts must be trained on potential hazards and safe work practices.

Operators must be trained specifically on the type of truck they will use and the working conditions encountered. Refresher training, including an

evaluation of each operator’s performance, must be conducted at least every three years. Other materials handling citations last year included slings and overhead and gantry cranes.

4: Electrical Safety Electrical hazards were another frequently cited

area. An average of one worker

to take action when safe limits are exceeded.

job every day. Even low voltage

components:

dies from electrocution on the

or low current can cause serious

harm or death. Electric power operated tools

must either be of the approved double-insulated type, or grounded in accordance with OSHA

regulations. Never use electric cords for hoisting

or lowering tools. Electrical safety citations for last year include the following, in order of frequency: 1) Wiring methods, components and equipment

OSHA’s hearing conservation program has these

wood structures. These work processes typically

workplace.

power tools and woodworking tools, each of

involve electrical powered tools, pneumatic

2. All employees who are at risk of noise-

which has their own specific OSHA requirements

risks and how your program protects them.

tool and machine that you use, and ensure that

induced hearing loss must be trained on their 3. Audiometric testing must be done to

5) Hazardous (classified) locations; 6) Selection

year of first exposure. Additional tests must be

personnel protection.

hearing ability at any frequency.

of equipment; 4) Wiring design and protection;

A baseline audiogram must be done within one

and use of work practices; and 7) Safeguards for

done annually to show if there is any loss of

4. All feasible noise controls, such as isolation

performed in surface fabrication shops

generates significant noise.

Noise-induced hearing loss is permanent and

irreversible, but is 100 percent preventable. OSHA requires employers to assess noise levels, and

and engineered stone, and also create supporting

going basis to determine noise levels in the

measure any changes in hearing capability.

Much of the work

Surface fabricators cut, grind and polish natural

1. Monitoring must be performed on an on-

for general use; 2) General requirements; 3) Use

5: Occupational Noise Exposure

6: Guarding of Equipment, Machines and Tools

or insulation, must be implemented when

necessary to reduce sound levels as much as possible.

5. When engineering and administrative controls

cannot reduce sound levels to acceptable limits, hearing protectors must also be used. Hearing

protector’s attenuation levels vary, so employers must ensure that each employee’s protector reduces their noise exposure to a safe level.

with respect to guarding. You must assess each

each has proper guards. New equipment comes with adequate guards. You must assess older

equipment to ensure that it is properly guarded.

If not, provide adequate guards, or discard the

equipment. Your employees must be trained on how the guards protect them, and to leave the

guards on at all times. Discipline employees who remove or bypass guards. Guarding regulations cited last year include the following, in order of frequency: 1) Woodworking machinery

requirements; 2) General requirements for all

machines; 3) Guarding of portable power tools;

and 4) Mechanical power-transmission apparatus.

7: Walking/Working Surfaces OSHA revised regulations for Walking-Working Surfaces that went into effect in January 2017.

Circle RS#16 on Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013 International Surface Fabricators Association • Vol. 10 / Issue 4 • 33

The revisions are specific to slip, trip and fall

■■ You must have a formal written procedure

energy control procedure

protection systems. You must ensure that floor

piece of equipment to be serviced. All sources

duties or assignment.

guarded and that your ladders and scaffolds

■■ You must provide the appropriate locks

affected employees on fall protection and the

authorized for the particular equipment or

hazards, and requirements for personal fall

for shutting down and locking/tagging out each

and wall openings and holes are adequately

of energy must be identified and controlled.

meet safety requirements. You must train all

and tags. Use only lockout/tagout devices

new regulations.

machinery and ensure that they identify the

8: Lockout/Tagout (LOTO) The purpose of a lockout/tagout program is to control the release of hazardous energy when servicing or maintaining equipment. Proper

individual users.

■■ Use lockout devices for all equipment that can be locked out. Lock out plug-connected equipment by enclosing the plug. When

acquiring new equipment or overhauled current

lockout/tagout procedures safeguard workers

equipment, ensure that it is capable of being

mechanical, hydraulic, pneumatic, chemical,

■■ If machines or equipment are not capable of

lockout/tagout procedures can lead to crushing,

in lieu of lockout devices. The tagout program

must develop a site-specific energy control

program.

machines and equipment being maintained

tagout device is permitted to remove it, except

the appropriate lockout or tagout devices to

■■ Inspect energy control procedures at least

machines and equipment.

relevant to the employee’s Employee training must be documented.

9: Flammables Most surface fabrication shops use some

flammable chemicals. You must ensure that these products are used and stored safely.

Requirements for storage containers, cabinets and storage rooms are determined based on the category of each flammable chemical.

Containers must be grounded when flammable liquids are transferred from one container to

from hazardous energy releases of electrical,

locked out.

thermal and other energy sources. Inadequate

being locked out, tagout devices may be used

electrocution and amputations. Each employer

must provide protection equivalent to a lockout

program for their workplace and the types of

■■ Only the employee who applied a lockout/

or serviced. This is generally done by affixing

in special circumstances.

energy-isolating devices and by de-energizing

annually.

10: Personal Protective Equipment (PPE)

■■ Training must include elements of the

In the surface fabrication industry, hazards that

Circle RS#17 on Reader Service Page or visit www.isfanow.org/info.

ISFA Member since 2013 34 • Vol. 10 / Issue 4 • International Surface Fabricators Association

another. You must ensure that there are no open flames or other sources of ignition within the

possible path of vapor travel when using these products. If you use spray booths, surfaces

must be noncombustible and you must have

safe work practices for cleaning and removing residues. Electrical wiring and equipment in spraying areas must meet stringent safety requirements.

Circle RS#18 on Reader Service Page or visit www.isfanow.org/info.

require PPE likely include heat exposure, sharp edges, noise, vibration, dangerous equipment, dust and chemicals. When exposure to hazards cannot be completely eliminated through safe work practices and engineering controls, you must provide adequate protective clothing and equipment at no cost to each employee.

This may include gloves, goggles, hearing protection, face shields, steel-toed shoes, respirators and hard hats, depending upon where an individual works and what tasks he/ she performs. Employees must be trained how to use and maintain their PPE. When employees provide their own protective equipment, it is the employer’s responsibility to assure its adequacy, maintenance and sanitation. PPE must be reasonably comfortable, must have the proper fit and must not overly interfere with the movements of the wearer. It must be durable and easily cleanable. It is the responsibility of the employer to ensure that PPE is worn when required and that it is kept clean and in good repair. PPE citations last year include the following in order of frequency: 1) General requirements; 2) Eye and face protection; 3) Occupational foot protection; and 4) Hand protection.

General Duty Clause The OSHA General Duty Clause is a “catch-all”

is to prevent workplace injuries, illnesses and deaths, as well as the suffering and financial

that states employers must provide employees

hardship these events can cause for workers,

— even when there is no specific regulation

effective safety program also reduces costs,

each employer is responsible for determining

compensation premiums, engages workers,

to prevent accidents. Slab handing is one

business operations. Developing a safety

with a workplace free of recognized hazards

their families and employers. In addition, an

for those hazards. It is important to note that

including significant reductions in workers’

all risks in the workplace and taking measures

increases productivity and enhances overall

example for which there is no specific OSHA regulation, but where it is especially critical

to determine safe work practices and ensure that employees understand and use these procedures.

Airborne Crystalline Silica Enforcement of the new Airborne Crystalline Silica regulations began on Sept. 23 of this

year. So while citations did not appear on last

year’s list, this regulation is likely to be a focus area for OSHA in the coming year. Surface fabricators are at high risk of exposure. It

is time to ensure that your silica safety and

respirator programs are fully compliant with the new regulations.

The main goal of safety and health programs

program may seem like a daunting and expensive task, but studies have shown there is a $4 to $6 return on every $1 spent on safety and health.

About the Author

Shannon DeCamp is Client Services Manager for TechneTrain, Inc. For further information regarding OSHA compliance requirements for the surface fabricating industry, visit www.technetrain.net, or contact TechneTrain, Inc. at (800) 852-8314. TechneTrain has a full line of easy-to-understand reference materials and turnkey employee training programs specifically designed for the surface fabrication industry.

Circle RS#19 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 2013 International Surface Fabricators Association • Vol. 10 / Issue 4 • 35

Infinity Shades of Gray

By Paul Max Le Pera

“The kitchen industry’s leading manufacturers say that while white cabinets continue to be tops, gray is the shade they’re betting on to break white’s top spot,” according to HGTV. com. While this notion may not be universal amongst design experts, what appears true is the gray momentum is neither slowing nor contracting. Just look at the number of gray cabinet doors styles being introduced, new gray shades of paint available, gray hues being rubbed onto warm woods for flooring, gray tiles and all the new grayish aesthetics in surfacing being introduced.

This article was written as the sequel to my original article published (on LinkedIn) back in April of 2015. Its purpose is to bring focus to the ever-expanding mystery around designing with gray and equally, drawing parallels into the powerful statement grayness makes on our consciousness and leadership abilities.

Gray as a Concept As a brief refresher: Einstein effectively proved that reality is relative in his work on the “Special Theory of Relativity.” An observer’s frame of reference produces a calculable reality whose results can differ from another’s conducting the same experiment. Said in a slightly different way, there is no experiment that can prove the absolute motion of the observer. Motion is relative to the observer and different observers can produce different results — strange and counterintuitive, but true.

That said, in 1935, Erwin Schroedinger invented a thought experiment (Schroedinger’s Cat) using quantum mechanics (then the hottest area of study in physics) to demonstrate that reality was not absolute.

The experiment linked calculable probabilistic events to a living being creating what was called a super-position state — meaning, reality was not on a defined continuum but on a probabilistic continuum. He showed how reality depended on the act of inspection of the observer, the result of which collapsed the quantum state into a definite state.

Figure 1 – These newer aesthetics, along with many others, will shatter the boundaries of what quartz surfacing means to interior design and further consecrate its categorical value proposition.

36 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Sadly, Einstein died trying to denounce the laws of quantum mechanics, saying that nature at the most fundamental level cannot be probabilistic. (Einstein was a staunch defender

Colors and aesthetics can drive consumer tastes and preferences, meaning desirable, functional and sustainable innovation can draw the investment dollars from a wide array of users.

There is a world of possibilities that abound in coupling the quintessential neutral gray with cutting-edge and patented blending technology (as is seen in this Spectrum Quartz in the color of Balance). of determinism.) In the ultimate twist of irony:

environment without destruction. Given the myriad

proved — reality is not absolute.

becomes an exercise in complementarity. That is,

Einstein died trying to disprove what he essentially A natural extension of this would be to rid

ourselves of absolutisms: this or that, black or

shades of gray, customizing most any space

having color combinations that coordinate, accent and synergize for a perception.

white, etc. We can then allow for some middle

Rebecca Bates, agreed in an online article

sustainable results. Simple? Obvious? Perhaps

when she stated, “When it comes to neutrals,

in the lay, general management, and most

years and its popularity has yet to wane. Once

thinking and limit the creativity and breadth of

has gained in popularity among top designers,

ground and solutions that are a win/win to produce

published by Architectural Digest in September,

not. Weekly, if not daily, I encounter absolutisms

gray has been the hot shade for the past several

dangerously, leadership positions that polarize

associated with sadness and dreariness, the color

possibilities that accompany flexibility.

who appreciate its versatility and sophistication.

How does one know when they are encroaching into the realm of absolutisms (also referred to as

With more depth than white, the shade serves as a sophisticated backdrop to any space.”

dualistic thinking)? Easy, listen carefully. One way

Note: The entire article, “41 Exquisite Gray Rooms

woven into making a point. Micromanaging can

architecturaldigest.com/gallery/best-gray-rooms-

is to discern the use of “always” and “never” when

from the AD Archives,” can be found at www.

also be the result of dualistic thinking (as well as

neutral-color-paint-inspiration/all/.

other character related phenomena) as free reign to determine a best path forward under a given set of

circumstances is mitigated by imposition of a more rigid set of rules. Cannot the same end be reached by more than one road — even if a road needs to be paved? These are merely some examples, as the tell-tale signs of dualistic thinking abound.

in coupling the quintessential neutral color with

cutting-edge and patented blending technology.

It’s a renaissance to an already highly sustainable quartz surfacing aesthetics that will explode the These aesthetics, along with many others, will

It’s quite simple, really. By framing the dynamic of

shatter the boundaries of what quartz surfacing

timeless and universal. Much as there are infinite

its categorical value proposition. In another article

also infinite shades of gray between platinum and

Paradigm Shift in Quartz Surfacing,” I offer my

grayness, we can learn to appreciate why gray is

means to interior design and further consecrate

numbers between the integers 3 and 4, there are

I penned titled, “Spectrum Quartz: Creating a

slate gray.

opinions on how and why aesthetic innovation is the

itself as the ability to change the essence of an

I have had several discussions recently over the

many “color of the year” (COY) spreads appearing in social media. Even though most of the colors are vastly different, I can remain “gray” in my

assertions of my discussion partners.

imagine the world of possibilities that abound

possibilities of emotional and intimate design.

Flexibility woven into interior design manifests

developers, to name a few).

have a degree of relevance in interior design, just

and quantum mechanics as it relates to aesthetics

Shades of (the Color) Gray

of users (millennials, designers, architects and

thinking that there is a time and a place for each,

the historical monochromatic grays will always

trend. See Figure 1 for a few next-generation

and design?”

can draw the investment dollars from a wide array

Even among gray there can be grayness. Although

You might now be asking, “OK, so why is a

building materials guy talking about philosophy

Color trends can be fleeting, so the degree to which a trend is timeless, such as grays which are typically considered more neutral, is a more dynamic measure of success.

most sustainable business strategy in the segment of building materials. Colors and aesthetics can

drive consumer tastes and preferences. Therefore, desirable, functional and sustainable innovation

assuming there is no self-aggrandizement in the What is clear to me, however, is COYs can be

fleeting, transient and perhaps, even fickle. A more dynamic measure of success is the degree to

which a trend is timeless. It appears neutrals have an underlying driving force of sustainability. I can

personally attest to the reversion back to neutrals in the United States during the “great recession” — this resurgence of neutrals was significant.

Perhaps induced by price as many of the neutrals in solid surface, natural stone and quartz were already tending toward affordability. But, my

better sense says the primary driver was lack of consumer confidence. Staying neutral in design

could optimize project ROI at that time. Going out on an opinionated limb here, staying neutral in

design could also have been the manifestation of the financial insecurity of the time. This prudence survived several years and may have fortified a

International Surface Fabricators Association • Vol. 10 / Issue 4 • 37

deeply held belief to stay neutral in design.

What is also quite beautiful about the gray

spectrum are both of its tails; on one side, we

morph from light gray into a gray-white and on the other, we move from a charcoal to a gray-

black. Oxymoronic perhaps but oxymorons are themselves gray by nature.

On both tails of the gray spectrum, designers

can use complementing hues that coordinate —

maintaining a semblance spatial alignment that can

Whereas some designers pine for something new and different, there is a reason why neutral is

timeless. Supporting the philosophical foundation

of this article, however, there is no right and wrong (dualistic thinking) in designing with bold colors.

A better way to describe this evaluation is the

degree to which your choice of aesthetics and

blends meet the needs of your clients. Commercial and residential spaces can easily have alpha and omega positions on color scheme.

consciously or even unconsciously elicit a certain

The psychology of gray is as vast as the color itself

been studied, and even here the concepts around

Perhaps the consummate metaphor for yin and

excerpt from an article written in 2017 by Jeannie

mind-set, consciousness and mood is like no

moods you can create with a gray décor:

and variegation can open a whole new world of

state of mind. The psychology of color has long

— from drab and dreary to confident and stoic.

gray tend to be more encompassing. Here is an

yang, the ability of gray to influence our designs,

Matteucci on HGTV.com regarding the different

other. New aesthetics with authentic movement

“… using the color gray in your home decor is a

possibilities in personal and intimate designs.

great place to start. Gray has an inherent calmness and sophistication. You can choose a solid gray that symbolizes strength, or go for a softer gray that offers a more delicate feel.”

The full article can be found at www.hgtv.com/

remodel/interior-remodel/behind-the-color-gray/.

Have you ever wondered why teak wood gradually turns a silvery gray? Weathering. The sunlight

and rain will cosmetically change its appearance.

Ironic, no? One of the strongest most durable wood species built to survive the corrosive

Whether gray is used in predominance or accent, its elegant neutrality is timeless. Using cuttingedge aesthetics in designs and allowing specifiers to expand their vision in designing most any space will infuse our industry with growth, innovation and profitability. As leaders and influencers, we must encourage openness and nondualistic thinking so that all possibilities always remain. Corporate cultures revolve around leadership mind-set, and the more open to possibilities and less propensity to control the mind-set remains, the more timeless your organization can become.

About the Author Paul Max Le Pera is the Global Vice President of Sales & Marketing for Hirsch Glass & Spectrum Quartz, with 20 years’ experience in business and marketing strategy for the building materials industry. He can be reached at (908) 358-5252 or Max@HirschGlassCorp.com.

environment of saltwater and the harsh onslaught

Circle RS#20 on the Reader Service Page or visit www.isfanow.org/info.

38 • Vol. 10 / Issue 4 • International Surface Fabricators Association

of exterior elements, teak is subject to graying.

This natural process is beautifully symbolic of the color and all that it represents.

Circle RS#21 on the Reader Service Page or visit www.isfanow.org/info.

Fabricator Directory Companies in blue are Certified Professionals.

For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

ALABAMA

DELAWARE

Top South

Bollock Enterprises LLC

117 Cloverdale Dr. Alabaster, AL 35007 205-624-3538 www.cutstoneco.com

711 Interchange Blvd.

Newark, DE 19711 302-292-1750 www.troygranite.com

HAWAII

Hard Surface Fabrications Inc./Kormax

Cutstone Co.

ALASKA

AMW Construction PO Box 573 Bethel, AK 99559 907-545-3499

Cook Inlet Housing Authority 3510 Spenard Rd. Anchorage, AK 99503 907-793-3047 www.cookinlethousing.org

ARIZONA

La Casa Bella Builders 401 N. Broad St. Globe, AZ 85501 928-425-2450 LCBbuilders.com

ARKANSAS Qualserv

7400 S. 28th St. Ft. Smith, AK 72908 479-459-5892 www.qualservsolutions.com

CALIFORNIA Duracite

2100 Huntington Dr. Fairfield, CA 94533 707-402-1600 www.duracite.com

Duracite of Southern California 100 Bosstick Blvd.

San Marcos, CA 92069 760-727-1800 www.duracite.com

Fischer Tile & Marble 1800 23rd St. Sacramento, CA 95816 916-452-1426 www.fischertile.com

Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 707-442-5918 www.humtop.com

Troy Granite Inc.

FLORIDA

Beverin Solid Surface 1108 Palmetto Ave. Lehigh Acres, FL 33972 239-368-9444 www.beverin.com

Delorie Countertops & Doors Inc.

2140 N.W. 18th St. Pompano Beach, FL 33069 954-970-7661 www.deloriectd.com

NSM Florida Enterprises, LLC 1050 Central Park Dr. Sanford, FL 32771 407-774-0676 www.nsmotif.com

Sterling Mfg.

8293 Consumer Circle Sarasota, FL 34240 941-955-8787 www.sterlingmfg.com

GEORGIA

Atlanta Kitchen Inc.

196 Rio Circle Decatur, GA 30030 404-378-3220 www.atlanta-kitchen.com

Counter Fitters LLC

1026 Lynes Ave. Savannah, GA 31415 912-231-0103 www.counterfitterssav.com

Countersync

2014 Westside Ct. Augusta, GA 30907 706-828-7544 www.countersync.net

Craftmark Solid Surfaces Inc. 2772 Simpson Circle Norcross, GA 30071 770-242-8469 craftmarkcountertops.com

The Countertop Factory

Premier Surfaces

COLORADO

Stone Center

2470 E. Coronado St. Anaheim, CA 92806 562-944-2450 www.thecountertopfactory.net

Best Tops

1250 N. 3rd St. Grand Junction, CO 81501 970-241-5187

845 McFarland Pkwy.

Alpharetta, GA 30004 678-614-7111 www.premiersurfaces.com 1325 Oakbrook Dr. Ste. C Norcross, GA 30093 770-446-5155 www.stonecenteratlanta.com

830 Pickens Industrial Dr. Marietta, GA 30062 770-422-4009 www.topsouth.com

Cultured Marble

1726 Republican St. Honolulu, HI 96819 808-832-2535

Honolulu Tile & Marble Inc. 1602-B Auiki St. Honolulu, HI 96819 808-845-3775

ILLINOIS

Custom Marble Inc.

PO Box 306 Millstadt, IL 62260 618-476-1345 www.custommarble.net

Maxwell Counters, Inc. PO Box 234 Farmer City, IL 61842 309-928-2848

900 Farabee Ct. Lafayette, IN 47905 765-448-6000 www.bollocktops.com

810 S. Beiger St. Mishawaka, IN 46544 574-259-4843

Laminated Tops of Central Indiana Inc.

711 E. Dillman Rd. Bloomington, IN 47401 812-824-6299 www.rakesolutions.com

IOWA

Solid Fabrications Inc. 2515 Murray St. Sioux City, IA 51111 712-255-5319 www.solidfab.com

Top Crafters

811 Iowa Ave. Marshalltown, IA 50158 641-752-2465

New Age Surfaces 1237 Naperville Dr. Romeoville, IL 60446 630-226-0011

VT Industries

Pierce Laminated Products Inc.

2430 N. Court St. Rockford, IL 61103 815-968-9651 www.piercelaminated.com

Solid Surface Creations Inc. 403 S. Sycamore Villa Grove, IL 61956 217-832-8207 www.ssctops.com

1000 Industrial Park Holstein, IA 51025 712-368-4381 www.vtindustries.com

KANSAS

Parman Brothers LTD

PO Box 7 Johnson, KS 67855 620-492-6882 www.parmanbrothersltd.com

Top Master Inc.

Stalwart Systems

7797 N. Caldwell Ave. Niles, IL 60714 847-972-1193 www.stalwartsystemsusa.com

Stevens Industries Inc. 704 W. Main St. Teutopolis, IL 62427 217-857-7100 www.stevensind.com

2844 Roe Ln. Kansas City, KS 66103 913-492-3030 www.top-master.com

KENTUCKY

Granite America

1121 St. Louis Ave. Louisville, KY 40241 502-419-0713

WILCOR Solid Surface

Surfaces Unlimited Inc.

INDIANA

MAINE

201 S. Huntington St. Syracuse, IN 46567 574-457-2018 www.aiacountertops.com

355 Target Industrial Circle Bangor, ME 04401 207-945-5928

2371 United Ln. Elk Grove Village, IL 60007 888-956-1001 www.wilcorusa.com

1272 Hwy. 490 E. Bernstadt, KY 40729 606-843-6891 www.surfaces-unlimited.com

A. I. A. Countertops LLC

Bangor Wholesale Laminates

International Surface Fabricators Association • Vol. 10 / Issue 4 • 39

Fabricator Directory Shad’s Custom Countertops Inc.

11 Collins Pond Rd. Windham, ME 04062 207-893-3445 www.getshad.com

Paxton Countertops & Showers

PO Box 174 Grand Ledge, MI 48837 517-719-0146 www.paxtonsurfaces.com

MARYLAND

MINNESOTA

2910 Strickland St. Baltimore, MD 21223 410-233-4900 www.carefreeindustries.com

515 Spiral Blvd.

Hastings, MN 55033 651-437-1004

Carefree Kitchens Inc.

Creative Surface Interiors Inc. 8393 Ardwick Ardmore Rd. Landover, MD 20785 301-386-4654 www.creativesurfaceinteriors.net

SolidTops LLC

505 South St. Easton, MD 21601 410-819-0770 www.solidtops.com

MASSACHUSETTS

Jack’s Custom Woodworking/ JCW Countertops 3 Aberjona Dr. Woburn, MA 01801 781-935-1907 www.jcwcountertops.com

Sterling Surfaces

76 Leominster Rd. Sterling, MA 01564 978-422-3321 www.sterlingsurfaces.com

Sterling-Miller Designs Inc.

1079 N. Montello St. Brockton, MA 02301 508-894-6999 www.sterlingmillerdesigns.com

TWD Surfaces

75 Hale St. Bridgewater, MA 02324 508-279-2650 www.twdsurfaces.com

MICHIGAN Blasius Inc.

7343 Buell Rd. Vassar, MI 48768 989-871-5000 www.blasiusinc.com

Innovative Surface Works

12855 Fairlane St. Livonia, MI 48150 734-261-3010 www.innovativesurfaceworks.com

Marbelite Corp.

22500 Heslip Dr. Novi, MI 48375 248-348-1900 www.marbelitecorp.com

Innovative Surfaces Inc.

The Pinske Edge

119 Main St. Plato, MN 55370 320-238-2196 www.pinske-edge.com

MISSISSIPPI

Alexander Counterwrights 903 Ingalls Ave. Pascagoula, MS 39567 228-938-6484 www.alexandercounter wrights.com

MISSOURI

Surface Menders

32 Clipper Ln. Kimberling City, MO 65686 417-598-2390 www.surfacemend.com

MONTANA Jim Shreve

PO Box 721 Florence, MT 59833 406-880-3566

WoodCo LLC

PO Box 30254 Billings, MT 59107 406-259-5177 www.woodcollc.com

NEBRASKA

Lincoln Laminating Inc. 5010 Rentworth Dr. Lincoln, NE 68516 402-434-6009

NEVADA

Carpenters Int’l.

Training Fund

6801 Placid St. Las Vegas, NV 89119 702-938-1111

NEW JERSEY Marvic Corp.

2450 Lorio St. Union, NJ 07083 908-686-4340 www.countertopsofnj.com

Spaulding Fabricators Inc. 1136 Industrial Pkwy.

Brick, NJ 08724 732-840-4433 www.spauldingfabricators.com

40 • Vol. 10 / Issue 4 • International Surface Fabricators Association

NEW MEXICO

Creative Countertops & More

7908 Ranchitos Loop N.E. Albuquerque, NM 87113 505-814-5354 www.creativecountertopsand more.com

Jaynes Structures

2906 Broadway N.E. Albuquerque, NM 87107 505-344-8589 www.jaynescorp.com

OGB Architectural Millwork

3711 Paseo del Norte Albuquerque, NM 87113 505-998-0000 www.ogb-am.com

NEW YORK

Distinctive Granite

331 Dante Ct. Ste. C Holbrook, NY 11741 631-737-3337 www.distinctivegraniteny.com

Marker Systems Inc.

940 River Rd. North Tonawanda, NY 14120 716-695-1102

Modern Home Distributing PO Box 395 Nunda, NY 14517 585-468-2523

Penn Fabricators Inc. 100 Bellport Ave. Yaphank, NY 11980 631-205-0282 www.penn4corian.com

NORTH CAROLINA Atlantic Countertops

4250 Old Wake Forrest Rd. Raleigh, NC 27613 919-981-0163 www.atlanticcountertops.com

BloomDay Granite & Marble

3810 Indiana Ave. Winston-Salem, NC 27105 336-414-0842 www.bloomdaygranite.com

Carolina Custom Surfaces 100 Landmark Dr. Greensboro, NC 27409 336-215-5518 www.carolinacustom surfaces.com

Majestic Kitchen & Bath

104 Jeffrey Way Youngsville, NC 27596 919-376-5941 www.gomajestic.com

Metro Woodcrafters of NC, Inc.

PO Box 669488 Charlotte, NC 282-9488 704-394-9622 www.metrowoodcrafter.com

Onslow Stoneworks

1661 Hwy. 58 PO Box 1239 Swansboro, NC 28584 252-393-2457 www.onslowstoneworks.com

ROCKin’teriors

230 Hampton Woods Ln. Ste. 100 Raleigh, NC 27607 919-577-0207 www.rockinteriors.com

Stoneworks

18623 Northline Dr. Cornelius, NC 28031 704-936-8340 www.stoneworksltd.com

OHIO

Bertke Countertops 9355 Amsterdam Rd. Anna, OH 45302 937-538-7024

Cutting Edge Countertops Inc.

1300 Flagship Dr. Perrysburg, OH 43551 419-873-9500 www.cectops.com

Kitchens by Rutenschroer 950 Laidlaw Ave. Cincinnati, OH 45237 513-251-8333 www.kbrmfg.com

L. E. Smith Co.

1030 E. Wilson St. Bryan, OH 43506 888-537-6484 www.lesmith.com

Laminate Shop, Inc. PO Box 1218 Marietta, OH 45750 740-749-3536

The Countertop Shop LTD 9300 Airport Rd. Monclova, OH 43542 419-868-9101 www.countertopshop.net

Top Advantage Surfaces Inc.

12989 Market Ave. N. Hartville, OH 44632 330-877-2138 www.topadvantage.com

Top Shelf Laminated Products 400 Dietz Rd. Warren, OH 44483 330-393-1289

Fabricator Directory Companies in blue are Certified Professionals.

For more information on the ISFA Certified Professional Program, visit ISFAnow.org/certified-pro.html.

Tower Industries

2101 Ninth St. S.W. Massillon, OH 44647 330-837-2216 www.towersurfaces.com

OREGON

Precision Countertops Inc. PO Box 387 Wilsonville, OR 97070 503-692-6660 www.precisioncountertops.com

Satis&fy

3550 N.W. 215th Ave. Hillsboro, OR 97124 971-570-9800 www.satis-fy.com

PENNSYLVANIA A.S.S.T.

350 South St. McSherrystown, PA 17344 717-630-1251 www.asst.com

Advanced Surfaces Inc. 130 Plastics Rd. Corry, PA 16407 814-663-0369

Eurofins Lancaster Laboratories

2425 New Holland Pike Lancaster, PA 17601 717-656-2300

Harrisburg Troy Granite 3617 Simpson Ferry Rd. Camp Hill, PA 17011 717-918-3315 www.troygranite.com

Indoor City Granite and marble 1284 Loop Rd. Lancaster, PA 17601 717-368-5604 www.indoorcity.com

Kauffman Kitchens

270 Commerce Dr. New Holland, PA 17557 717-355-9906 www.kauffmankitchen.com

Kramer’s Fabrications Inc. PO Box 41 Bernville, PA 19506 610-488-6213 www.kramershowerbases.com

Pence Countertops Inc.

124 Ellis Woods Rd. Pottstown, PA 19465 610-326-6609 www.pencecountertops.com

Pittsburgh Troy Granite 1060 484 Lowries Run Rd. Pittsburgh, PA 15237 412-446-1060 www.troygranite.com

RHODE ISLAND

Allied Floor Covering, Inc. 325 Main Rd. Tiverton, RI 02878 401-624-4477 www.alliedfloorcovver inginc.com

Gecko Solid Surface Solutions

SOUTH CAROLINA 109 Lazenby Dr. Ft. Mill, SC 29715 704-236-9796 www.solidproducts.biz

12902 Mula Ln. Stafford, TX 77477 281-495-3664 www.wrwatson.com

SOUTH DAKOTA

DFC-Dakota Fixture & Cabinet Co. 45753 237th St. Madison, SD 57042 605-256-3707 www.soliddfc.com

TENNESSEE

Alexander Brothers Tile & Marble Inc.

1446 S. Cooper St. Ste. 101 Memphis, TN 38114 901-278-9626 www.alexandermarble andgranite.com

Countertops of Memphis

301 W. Olive Ave. Memphis TN 38106 901-602-7115 www.countertopsofmemphis.com

Creative Countertop Solutions Inc.

919 4th Ave. S. Nashville, TN 37210 615-915-0718 www.creativecountersolutions.com

TEXAS

Advanced Fixtures Inc.

2655 E. Audie Murphy Pkwy.

Farmersville, TX 75442 972-784-8800 www.advancedfixtures.com

Classic Counter Tops 2325 Executive Dr. Garland, TX 75041 972-840-1234

Counterscapes, Inc.

2228 Deerbrook Dr. Tyler, TX 75703 903-581-5676 www.counterscapes.com

Countertop Solutions LLC PO Box 82087 Houston, TX 77282 713-204-0080

Finishes Etc.

19530 FM 362 Waller, TX 77484 936-372-1670 www.finishesetc.net

ACS INT’L.

921 Morton St Mineral Wells, TX 76067 206-898-8163 4630 Sinclair Rd. San Antonio, TX 78222 210-227-3100 www.geckosss.com

Solid Products

WISCONSIN

Dirk Foster

1478 Turnberry Circle Oconomowoc, WI 53066 520-395-7534 www.acstone.com

Bisley Fabrication Inc. 700 Industrial St. Gresham, WI 54128 715-787-4410 www.bisfab.com

W.R. Watson Inc.

McDermott Top Shop LLC

UTAH

Utah Kitchen and Bath

2098 E. 2250 N. Layton, UT 84040 801-814-8847 www.utahkitchenandbath.com

VERMONT

Vermont Solid Surface

PO Box 602 852 Portland St. St. Johnsbury, VT 05819 802-535-4986 www.vermontsolidsurface.com

VIRGINIA

Metro Stone Works LLC 9115 Digital Dr. Unit 12 Manassas Park, VA 20111 703-396-866 www.metrostoneworks.com

Mid Atlantic Surfaces

2559 Turkey Creek Rd. Oilville, VA 23129 804-798-7462 www.midatlanticsurfaces.com

Surface Link Corp.

4200 Lafayette Center Dr. Ste. A Chantilly, VA 20151 301-482-1717 www.surfacelinkcorp.com

TRINDCO

200 A Main St. Sullivan, WI 53178 262-593-2456

Spectrum Surfaces Inc. 812 Marquis Way Green Bay, WI 54304 920-337-6575

AUSTRALIA

Asian Solid Surface

40 Day Dr. Pasadena, South Australia 5042 Australia 040-571-3865

BARBADOS

In-Counter, Inc.

27 Lodge Terrace St. Michaels BB12001 Barbados 246-253-3440

CANADA

Colonial Countertops Ltd. 609 Alpha St. Victoria, BC V8Z 1B2 Canada 250-383-1926 http://colonialcountertops.com

Coni-Marble Mfg. Inc. PO Box 40 99 Harrison St. Thorndale, ON N0M 2P0 Canada 519-461-0100

1004 Obici Industrial Blvd.

Suffolk, VA 23434 757-539-0262 www.trindco.com

Elite Food Equipment

FloForm Countertops 22445 76th Ave. S. Kent, WA 98032 253-639-4567 www.floform.com

125 Hamelin St. Winnipeg, MB R3T 3Z1 Canada 204-474-2334 www.floform.com

865 Carlsborg Rd. Ste. C-2 Sequim, WA 98382 360-683-2318 www.hugheshomeconcepts.com

10-710 Cynthia St. Saskatoon, SK S7l 6A2 Canada 306-665-7733 www.floform.com

960 Newport Way N.W. Issaqua, WA 98027 425-369-3300 www.kcls.org

7630 Yellowhead Trail Edmonton, AB T5B 1G3 Canada 780-474-7999 www.floform.com

WASHINGTON

Hughes Home Concepts LLC

King County Library System

4 Fielding Ct. Ajax, ON L14W5 Canada

FloForm Countertops

FloForm Countertops

FloForm Countertops

International Surface Fabricators Association • Vol. 10 / Issue 4 • 41

Granit Design

77 Industrielle Stanstead, QC J0B 3E0 Canada 819-564-7111 www.granitdesign.com

PF Custom Countertops Ltd.

14017 174 St. N.W. Edmonton, AB T5S 1H1 Canada 780-484-0831 www.pfcustom countertops.com

Shape Industries

10 McPhillips St. Winnipeg, MB R3E2J7 Canada 204-947-0409 www.shapeinc.com

Summum Granit Inc.

460 Principale St. Saint-Sebastien, QC G0Y 1M0 Canada 819-625-2333 www.summumgranit.com

FRANCE

RUSSIA

UNITED ARAB EMIRATES

ZA Le Cheval Blanc Solgne F-57420 France 38-764-6923 www.crea-diffusion.com

Svobody St., 29 Moscow Russia 125362 +7(495)782-84-75 http://akrilika.com/en

PO Box 15758 Dubai U.A.E. 04 2711727, 06 5343222 www.bondinteriors.com

CREA Diffusion

ITALY

AKRILIKA HOLDING

Legnopan SPA (Starkryl Solid Surface)

ARTCOR

MEXICO

DECORA PRO

Via Dell’Industria 13-15 Piovene Rocchette, VI, 36013 Italy 39-0445-551500 www.legnopan.com

INDEKO

Boulevard de los Charros 1500 Col. Belenes Ind. Nte. Zapopan, Jalisco Mexico 45150 52-3310287863 www.indeko.com.mx

Victor Coronado Services

Boulevard Hacienda Galindo 116 Villas del meson Juriquilla, 76230 Mexico 52-4422342743

Presnenskiy Val Str., 27, Bld. 18-19 Moscow Russia +7-485-657-8578 www.artcor.ru Lunacharskogo St. 25, Apt. 95 St. Petersburg Russia 197227 +7 812-922-4070 www.decora.pro

SINGAPORE

Harvest Building Products PTE LTD

61 Woodlands Industrial Park, E9 Singapore 757047 +659-797-3011 www.hbp.com.sg

Circle RS#22 on Reader Service Page or visit www.isfanow.org/info.

42 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Bond Interiors

UNITED KINGDOM Interfab LTD

Unit 9 Willersey Business Park Willersey, Nr. Broadway Worcestershire WR12 7RR United Kingdom 441-386-858100 www.interfab.co.uk

Sheridan Fabrications Limited

New Sheridan House, Don Pedro Ave. Normanton, West Yorkshire WF6 1TD United Kingdom 448-456-182800 www.sheridan-uk.com

Here.Now.News.

ISFA Annual Award Winners Announced The International Surface Fabricators

Association (ISFA) announced the winners of its annual awards at the association’s recent annual meeting and conference in Cancun, Mexico. The ISFA awards are chosen by

association members, and given to those in the industry that stand out as the very best.

The Fabricator of the Year Award was given to Rodrigo Velazquez on behalf of INDEKO, a large, world-class solid surface fabricator

in Jalisco, Mexico. The Fabricator of the Year is awarded to an individual of a fabricator

member company that in the past year has

Upcoming ISFA Training & Events

best exemplified the ISFA ideals of quality,

innovation, character and exemplary service to ISFA and/or the decorative surfacing industry, award for showing that ISFA ideals can be

Rodrigo Velázquez, founder of INDEKO in the Guadalajara area of Jalisco, Mexico, received the ISFA Fabricator of the Year Award.

the world. The company utilizes advanced

The Envision Award is given to the

practices. It represents the new age of solid

something imaginative and special for the

with overall excellence. INDEKO earned the part of the industry regardless of location in

technology and is implementing sustainable

manufacturer member that excels in creating

surface and countertops in Mexico by setting

surfacing industry. The 2017 winner is BACA

an example as a quality fabricator and leading the country in work and ethics.

The other honored winners are as follows: The Associate of the Year Award is given to an associate member company that in

the past year has best exemplified the role

Fabricator feedback relates that the company’s largely unique machinery is high quality, wins for the fabrication industry.

in all activities. This year’s winner is P. Max Le

esteemed industry professionals. The Hall of

Pera has been a strong champion for ISFA,

in the course of his/her career, made significant

articles for its magazine and truly going out of

industry, and has demonstrated leadership

throughout 2017.

received the award for representing the ideals

the ISFA Hall of Fame, joining a long list of

Pera of Spectrum Quartz/Hirsch Glass. Le

Fame Award is given to the individual who has,

participating in numerous events, writing

contributions to the decorative surfacing

his way to invest in the advancement of ISFA

and commitment to the ideals of ISFA. Cole

or elevates the role of the surface fabricator.

The 2016 Winner is Russ Berry of A.S.S.T. in

McSherrystone, Pa. Berry and A.S.S.T. earned

the award for always being ahead of the curve,

Full Day Countertops Symposium at IWF August 21, 2018 Atlanta, Ga.

improves yield and saves time and labor — all

companies, and who has best supported ISFA

a product or system that enhances the life

ISFA CEO Roundtable March/April (exact date TBD) Nashville, Tenn.

innovative robotic stone fabrication equipment.

ISFA’s own Kevin Cole was inducted into

individual who goes outside the box to create

ISFA Gen 2 (second generation leadership gathering) February 2018 (exact date TBD) Millstadt, Ill. (St. Louis area)

Systems for offering some of the most

of servicing the needs of fabricator member

The Innovator Award is for the member firm or

For more information or to sign up to attend any of these events, call (412) 487-3207 or email info@isfanow.org.

of ISFA throughout his years of service to the industry running various trade publications (Countertops & Architectural Surfaces, Surface Fabrication and SolidSurface Magazine), and for going out of his way to put his years of industry knowledge and contacts to use for the good of all ISFA members.

stretching the uses, fabrication methods and successes of their products to new lengths, and always being willing to share ideas, knowledge and skills with the industry.

International Surface Fabricators Association • Vol. 10 / Issue 4 • 43

ISFANews Amy Miller Named Executive Director of ISFA Amy Miller was hired to serve

working on implementing some

ISFA at the end of November.

association. The ISFA Board of

as the Executive Director of

great ideas for advancing the

She carries the honor of being

Directors is confident that she will

the first woman to hold this top

perform well in the role.”

position at ISFA.

As the Director of Business

Previously, Miller was

Development for L.E. Smith for

the Director of Business

more than seven years, Amy

Development for the L.E. Smith

was responsible for sales and

Company, a third-generation,

marketing strategy implementation,

family-owned, premium quality

new product development and

surface fabricator and distributor

brand awareness, among other

with more than six decades

of service to the construction, cabinetry, millwork and retail industries.

key functions. She also served in New ISFA Executive Director Amy Miller University.

“Amy is a consummate professional with real

various management and sales

positions previously and earned

a degree in marketing from Miami

world experience working for a world-class

Additionally, she was elected to the ISFA Board

Ryan Miller. “She is enthusiastic and is already

from Jan. 1, 2017, until she stepped down to

fabrication company,” said ISFA President

of Directors in late 2016, serving on the board

take the position as ISFA Executive Director.

“My goal is to not only increase the membership of ISFA, but also to refine and improve the depth of member benefits the association offers,” said Amy Miller. “I am excited to take on this responsibility and spend more time with our members discussing how we can better serve them as the organization moves forward.”

Amy Miller has stepped in to fill the position held for the past year by Bryan Stannard, who is now pursuing other opportunities in the industry. “We offer thanks to Bryan for helping to advance ISFA during his tenure, and we look forward to a very bright future for ISFA and its members,” added Ryan Miller.

For more information, please feel free to contact Amy Miller directly at AmyM@isfanow.org or (567) 239-2101.

CEO/Upper Management Gatherings Hosted by Web-Don Web-Don, Inc., a distributor of solid surface, quartz, recycled glass surfacing, marble and other surfacing materials and related products hosted ISFA’s final CEO/Upper Management Gathering for 2017 at its headquarters in Charlotte, N.C. The gatherings are designed to bring together small groups of CEOs and upper management (12 to 15) from a variety of companies to share experiences, common concerns, best practices and ideas in a close-knit, semi-structured environment.

The Web-Don event took place at the end of October and included networking, moderated discussions and open information sharing

The first discussion was led by Jessica McNaughton of

CaraGreen, a supplier

of sustainable surfacing products, who covered

and cons of working with large or smaller firms.

The conversation was centered on the idea of

There was also a group discussion focused

distributors, product representatives and the

an opportunity for participants to share their

when specifications reach their desks were central

are coming to the forefront as well as risks and

expectations, as well as how those interfacing

With the success of the CEO/Upper

“Reaching the Designer and Securing the Spec.” how to open a dialogue between fabricators,

on industry trends This dialogue provided

design community. The challenges fabricators see

observations on what products and materials

to the conversation, such as setting realistic

opportunities in the market.

with designers and specifiers can work to make

over the course of a few days. In addition to

the process easier for fabricators.

representatives of Web-Don, other prominent

Jeffrey Smith, of Gemstone, a large solid surface

companies represented at the event included Wilsonart, Carolina Custom Surfaces, Atlantic Countertops, Majestic Kitchen & Bath Creations, Metro Woodcrafters of NC, Inc., BloomDay Granite & Marble, Stoneworks, CaraGreen, Gemstone Solid Surface, Onslow Stoneworks, RouterBitsNow.com and, of course, ISFA.

sink supplier, also moderated a group exchange

on the subject of “Accessories and the Changing Market – Is Bigger Better?” This talk focused on

how fabricators can leverage relationships to their benefit as consolidation happens in the market.

Central themes included working with suppliers

that treat their customers as partners and the pros

44 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Management Gatherings this year, which were

also held in San Antonio, Texas, at GECKO SSS and Woburn, Mass., at JCW Countertops, the program will be brought back in 2018. ISFA is currently planning on putting together six of

these events in different parts of the country,

with the first being planned for the March/April timeline in the Nashville, Tenn., area.

Contact the ISFA office for more information at (412) 4873207 or email info@isfanow.org.

ISFANews ISFA 2018 Board of Directors to Take Office January 1 At the recent ISFA Annual Meeting and

Board of Directors in November to take on the

Directors were announced. The new board

election for new board members. Instead, Jim

Conference, the officers for 2018’s Board of will convene Jan. 1. Kate Dillenburg of Bisley Fabrication in Gresham, Wis., will take over

as ISFA President, and 2017 ISFA President

Ryan Miller, of VT Stone Surfaces in Holstein, Iowa, will move to serve as Immediate Past President. Augie Chavez of GECKO SSS in San Antonio, Texas, will serve as Vice

President, Matt Kraft of Custom Marble in Millstadt, Ill., was named Secretary, and

rounding out the executive committee, Mike Langenderfer of The Countertop Shop in

Monclova, Ohio, will continue to serve as Treasurer in 2018.

With Amy Miller stepping down from the ISFA

“We are so thankful for the great work Mike and John put in on the board,” said

the board to a one-year term to fill her open

position, per the guidelines of the ISFA Bylaws.

Additionally, with John Hansen, of Kohler,

Dillenburg. “We will miss their insight, but are confident that the two new board members

having fulfilled his full term as well as an

will bring new perspectives and enthusiasm to

Spectrum Quartz/Hirsch Glass Co. (and winner

Remaining on the board as directors are

the group.”

additional one-year term, Paul Max Le Pera of of ISFA’s 2017 Associate of the Year Award)

Kelly Montana of Humboldt Countertops &

has been appointed to serve for a special

one-year term. In 2018 an election will be held

Surfacing in Eureka, Calif.; Steve Stoddard

to fill any open seats and to potentially confirm these two additions to full terms on the ISFA Board of Directors.

Having fulfilled his term on the board, Mike

Kelley Montana Director Humboldt Countertops & Surfacing 70 W. 4th St. Eureka, CA 95501 (707) 442-5918 kmontana@humtop.com www.humtop.com

Matt Kraft Director Custom Marble Inc. 850 S. Mulberry Millstadt, IL 62260 (618) 476-7501 matt.kraft@custommarble.net www.custommarble.net

Adam Albee Immediate Past President Counter Culture 5010 Rentworth Dr. Lincoln, NE 68516 (402) 434-6009 adam@thetopculture.com www.thetopculture.com

Mike Woods Director Creative Countertop Solutions 919 4th Ave. S. Nashville, TN 37210 (615) 915-0718 mike@tnccs.com www.creativecounter solutions.com

John Hansen Associate Member Representative Kohler 3721 Armstrong Dr., Ste. 2B Bloomington, IL 61704 (920) 207-7701 John.Hansen@kohler.com www.kohler.com

Augie Chavez Director 4630 Sinclair Rd. San Antonio, TX 78222 (210) 227-3100 augie@geckosss.com www.geckosss.com

of Advanced Surfaces in Corry, Penn.; and

Adam Albee of Counter Culture in, Lincoln,

Neb. Jessica McNaughton of CaraGreen will

also continue her term as Associate Member Representative in 2018.

ISFA Contacts

Ryan Miller President VT Stone Surfaces 1000 Industrial Park Holstein, IA 51025 712) 368-4381, ext. 236 RMiller@vtindustries.com www.vtstonesurfaces.com

Mike Langenderfer Treasurer The Countertop Shop 9300 Airport Rd. Monclova, OH 43542 (419) 868-9101 mike@countertopshop.net www.countertopshop.net

Nashville, Tenn., is stepping down in 2018.

Callaghan of GranQuartz was appointed by

ISFA Board of Directors

Kate Dillenburg Vice President Bisley Fabrication 700 Industrial St. Gresham, WI 54128 (715) 787-4410 kbisley@bisfab.com www.bisfab.com

Woods of Creative Countertop Solutions in

role of ISFA Executive Director, there was no

Jessica McNaughton Associate Member Representative CaraGreen 109A Brewer Ln. Carrboro, NC 27607 (919) 929-3009 Jessica@caragreen.com www.caragreen.com

ISFA PO Box 627 Ingomar, PA 15127 (412) 487-3207 www.isfanow.org Executive Director Amy Miller (567) 239-2101 amym@isfanow.org Communications Director Kevin Cole Magazine/Website Publisher & Editor (815) 721-1507 kevin@isfanow.org

Operations Manager Carol Wilhite (412) 487-3207 carol@isfanow.org Account Representative Paul Wisnefski (262) 498-4184 wisnefski@sbcglobal.net Program Coordinator Amy Kyriazis (412) 487-3207 amy@isfanow.org Account Representative Chad Thomas (412) 637-6980 chad@isfanow.org

Steve Stoddard Director Advanced Surfaces, Inc. 130 Plastics Rd. Corry, PA 16407 (814) 663-0369 sstoddard@advanced surfacespa.com www.advancedsurfacespa.com

International Surface Fabricators Association • Vol. 10 / Issue 4 • 45

Product News soffits, windows, doors, arches, wall cladding, radius walls, stairs and railings and for countertops and cabinet leveling.

Circle RS#50 on page 49 or visit www.isfanow.org/info.

Park Industries Launches the SABERjet SawJet Park Industries’ new SABERjet is a SawJet that can miter with both the blade and waterjet. It has a compact design, monoblock structure and small footprint making it suited for today’s fabrication shops. Three tank options are available for the equipment, including the patent-pending slab loader, ballast or standard tank. The SABERjet is designed for maximum shop efficiency and material yield.

offer technical and aesthetic features suitable for the most demanding projects. The four new hues reflect a growing demand across the residential, commercial and hospitality space for surfacing that evokes depth, drama and contrast. The N-Boost technology modifies the surface of the material on a molecular level, resulting in an easy-to-clean, liquid-repellent surface, while also intensifying the colors and their shine.

Circle RS#46 on page 49 or visit www.isfanow.org/info.

Circle RS#48 on page 49 or visit www.isfanow.org/info.

Avonite Surfaces Releases Movement Solid Surface Collection

Regent Stone Products Offers 5-Step Diasant Dry Pads

Avonite Surfaces Acrylic Solid Surface, a brand of Aristech Surfaces, released its newest collection of colors. The Movement Collection consists of four colors inspired by nature: Torrent, Altitude, Summit and Morning Mist. The four new colors join more than 50 standard colors and patterns already offered by Avonite Surfaces. The acrylic solid surface is suitable for architectural and design applications in hospitality, retail, education, government, healthcare and commercial work spaces. It is nonporous, allows for inconspicuous seams, readily repairable, stain-, bacteria- and chemical-resistant, NSF Certified Food Zone Safe and thermoformable for curved and custom applications.

Circle RS#47 on page 49 or visit www.isfanow.org/info.

Silestone by Cosentino Introduces Four New Colors with N-Boost Technology Silestone by Cosentino now has four new deep, dark hues available: Iconic Black, Stellar Night, Marengo and Tebas Black. Created with the company’s N-Boost technology, the four shades

Regent Stone Products is carrying 5-Step Diasant Dry Pads that allow for a high-quality polish on quartz without using water. Made in Italy, these pads work across the full range of colors, from whites to the darkest blacks and everything in between. Designed to be used with light pressure at 3,000 rpm or less, they are suitable for job-site touch-up, installations and repairs, including scratch removal and face polishing.

Circle RS#49 on page 49 or visit www.isfanow.org/info.

ETemplate Systems Adds Plane Analysis to its Laser Templating Equipment ELaser Pro and Xpress from ETemplate Systems now have a plane analysis function which allows for instant identification of high and low points in a plane. The architectural millwork application can be integrated with Cabinet Vision, 20/20, KCD, Pro Kitchen and Microvellum. It is suitable for use on a variety of projects including

46 • Vol. 10 / Issue 4 • International Surface Fabricators Association

KRION Offers New Collections TERRAZZO is a new KRION® collection that pays tribute to the aesthetics and technique of reusing materials that were originally created when excess pieces of marble were used to produce conglomerates. The material is SCS certified to include 40 percent recycled product.

Additionally, the company introduced the LUXURY Series that comes in three new colors: CARRARA SOFT, NACRE and GREY CEMENT. Its finishes are a sophisticated simulation of natural stone, combined with the qualities of KRION solid surface. Using these elements produces a carefully designed vein effect that can be seen throughout the entire piece.

Circle RS#51 on page 49 or visit www.isfanow.org/info.

Festool Introduces Cordless Sanders Festool introduced three new “hybrid” sander models, the delta-shaped DTSC 400, the 5-in.

ETSC 125 and the rectangular RTSC 400. Each model provides the same functionality of its corded counterpart, but with hybrid power options and can be used cordless or corded. The new sanders are balanced with a unique ergonomic battery for optimum performance and handling that provides up to 30 minutes of run time at full power. Each sander has an idle engine speed from 6,000 to 10,000 rpm and includes the company’s integrated Jetstream® dust extraction technology. In addition the new sanders include a highly effective pad brake with integrated carbide inserts for optimal pad control and a protector guard that protects the pad and abutting surfaces from damage.

Circle RS#52 on page 49 or visit www.isfanow.org/info.

exclusive U.S. distributor

on Neolith’s

STRIEBIG AG vertical

transforming

of market-leading

panel saws. Already

popular in Europe, the

Wilsonart Creates Laminate Designs Inspired by Endangered Wood Species Wilsonart created a collection of 16 laminate designs to capture the beauty of some of the world’s most exotic wood species. The Nature Undisturbed collection allows architects and designers the opportunity to specify designs that incorporate the look of threatened wood species without further endangering the forests. Vulnerable Wood Species included in the collection are: Umber Makore; Indonesian Rosewood; Java Mahogany; Autumn Mahogany; Heartwood; Midnight Ebony; Quartered Koa; Natural Zebrawood; Sienna Eucalyptus; Fawn Eucalyptus; and Raw Eucalyptus.

Regionally inspired patterns included in the collection are: Shadow Ikat; Fog Ikat; Baltic Blue Ikat; Tarnished Kilim; and Indigo Kilim.

Circle RS#53 on page 49 or visit www.isfanow.org/info.

Colonial Saw Delivers New Dimension in Vertical Cutting The United States will soon get a glimpse of the future as Colonial Saw brings the Striebig 4D to Atlanta next summer at the International Woodworking Fair (IWF). Colonial Saw is the

6mm slabs,

the sintered

stone façades

panel saw has fully

into self-

and vertical workpiece

Pureti reverses pollution, improves air quality

automated horizontal

cleaning air purifiers. The surface treated with

positioning systems

and enables the Neolith slabs to stay cleaner

that allow for one-person operation and reduced

for longer, reports the company. This new

of the PAV panel lowering device ensure that

by destroying nitrogen oxides and volatile

on the support frame for precise horizontal cuts.

treated surface, using the energy from natural

feeder) allows panels to be positioned along the

treated with Pureti reportedly has the capacity to

within 0.004 in. The saw features a significantly

per year from circulation. Pureti is certified by the

operator effort. The automatic clamping fixtures

technology has the ability to reduce air pollution

panels are held firmly and positioned vertically

organic compounds (VOCs) that contact the

The fully automatic PPS unit (programmable panel

sunlight. Every square meter of Neolith surface

bottom support rollers for vertical cuts, precise to

remove the emissions of a car driving 16,000km

enhanced Touch & Saw 2.0 system with a 12-in.

National Sanitation Foundation and contributes

platform for communicating and working with the

Circle RS#55 on page 49 or visit www.isfanow.org/info.

touch screen that gives the operator an interactive

to LEED points.

TheSize Introduces Neolith SKYLINE + PURETi

Federal Brace Launches Counter Mount Cell Phone Chargers

Neolith by TheSize has formed a new partnership

Federal Brace now offers

equipment’s functions.

Circle RS#54 on page 49 or visit www.isfanow.org/info.

with Pureti, a manufacturer of water-based

photocatalytic preventive maintenance solutions, to offer a sustainable architectural surface

treatment for exterior façades. Pureti’s eco-

friendly surface treatment is available for use

a wireless cell phone charger outfitted with the

latest technology that works with all QI enabled phones and tablets. Many phone models can

also be easily and economically modified using a QI enabled case. The Counter Mount Cell Phone

Circle RS#23 on Reader Service Page or visit www.isfanow.org/info.

International Surface Fabricators Association • Vol. 10 / Issue 4 • 47

Product News Charger has a customized steel mount that will enable a safe and secure attachment. The cell

phone charger will also be available separately for those who would choose to do their own installation on a desk or nightstand. Phone

charging takes place wirelessly, but the chargers themselves must be wired. Federal Brace has

MaqStone Introduces Mar del Plata

Lapitec Offers Two New Colors

Mar del Plata is an

Bianco Assoluto

Nero Assoluto and are two new

extremely exotic

stone composed of dolomite and quartz that

Lapitec® shades (supplied in thicknesses of

in Brazil. It has a dark background, variation

finishes, ranging from luminescent Lux to the

additional hole will be required for the charging

During its production process, an epoxy resin

or Arena options. With the launch of Bianco

the counter mount bracket by attaching it to

slab without any pits or fissure issues, while

offers 15 monochrome shades, as well as six

which the wire will feed. It is available for

beauty of the material. All Mar del Plata slabs

stone slabs are available in large formats, and

charger meets QI wireless charging standards

pattern. The durability of the material makes it

mold and bacteria. It is also resistant to acids,

finish is frequently recommended by designers,

is unaffected by UV rays. It is completely inert,

built this technology into a mounting unit. As an

is extracted from a quarry in the state of Bahia

12, 20 and 30mm), available in seven different

hole as the mount for the elevated bracket. An

on gray movements and has white crystals.

more structured and tactile surfaces of the Fossil

wire to fit through. It can also be used without

is applied to the surface to assure a healthy

Assoluto and Nero Assoluto, the company now

an alternate location with a small hole through

not affecting the durability, characteristics or

Arabescato finishes. The “full bodied” sintered

purchase with the housing unit or without. The

are book-matched, allowing a consistent flow

are nonporous making them resistant to staining,

and uses low standby power.

suitable for outdoor living areas, and a leather

alkalis, deep abrasions, fire, frost and graffiti, and

accessory to the Foremont Counter Mounted Supports, it attaches in the same fastening

Circle RS#56 on page 49 or visit www.isfanow.org/info.

especially for outdoor countertops.

Circle RS#57 on page 49 or visit www.isfanow.org/info.

containing no resins or petroleum derivatives.

Circle RS#58 on page 49 or visit www.isfanow.org/info.

ISFA Member since 1998

Circle RS#24 on Readers Service Page or visit www.isfanow.org/info.

48 • Vol. 10 / Issue 4 • International Surface Fabricators Association

Circle RS#25 on Reader Service Page or visit www.isfanow.org/info.

ISFA Member since 2013

Free Product Information Form Or visit www.ISFANow.org/info to fill out our online form

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Volume 10 / Issue 4 Get Your Free Product Information Today: For more facts on products and services, please fill out all the information below and circle the product referral numbers that are found in the magazine. Product referral numbers can be found below each advertisement. Your request will be immediately forwarded to the proper manufacturer. You can submit this form via mail or email (editor@isfanow.org) or visit us online at www.ISFAnow.org/info.

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About Your Business What category best describes your business classification?

What surfacing materials do you work with?

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C14 Sinks

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C03 Air Quality Equipment C04 CNC Machinery C05 Concrete Materials & Supplies C06 Hand/Power Tools C07 Laminate C08 Material Handling Equipment C09 Prefabricated Accessories C10 Quartz Surfacing C11 Saws

C15 Software C17 Stone

C19 Tooling

C21 Waterjet Equipment

International Surface Fabricators Association • Vol. 10 / Issue 4 • 49

Classifieds

Plan Now to Attend These Upcoming Events Coverings 2018 May 8 – 11, 2018 Atlanta, Ga. (571) 313-5801 www.coverings.com

YOUR AD [could be here]

Fabricators!

ISFA Countertops Symposium at IWF Aug. 21, 2018 Atlanta, Ga. (404) 693-8333 www.iwfatlanta.com/ Education/default/ International Woodworking Fair (IWF) Aug 22 – 25, 2018 Atlanta, Ga. (404) 693-8333 www.iwfatlanta.com

ISFA Fabricators, do you have used equipment you would like to sell?

Looking to fill a key position? Why not submit a FREE classified ad?

That’s right, relevant classifieds in this publication are free to ISFA fabricator members! Just send us the text you’d like to run and we’ll do the rest.

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IN T E R N AT I O N A L S U R FAC E FA B R I C AT O R S A S S O C I AT I O N

50 • Vol. 10 / Issue 4 • International Surface Fabricators Association

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Ad Index Name BACA Beckart Betterley Industries, Inc. Better Vacuum Cups, Inc. Chemcore Industries Chemcore Industries Cosentino CountertopResource.com ETemplate Global Vacuum Presses GlueWarehouse.com Hanwha Houzer Integra Adhesives ISFA Join Today ISFA On-site Training IWF Atlanta Karran KRION Laminam Laser Products MSI Park industries Performance Abrasives Regent Stone RouterCAD The International Surface Event Water Treatment Solutions Wilsonart

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Circle RS#27 on the Reader Service Page or visit www.isfanow.org/info. ISFA Member since 1998

Circle RS#28 on Reader Service Page or visit www.isfanow.org/info.

ISFA Member since 2003