FOUNTAIN INK REPORTAGE
The readers of our nation
ESSAY
The start of something new: Half Knowledge campaign
PHOTO STORY
NOVEMBER 2015 VOLUME 5, ISSUE 12 Rs.50
Framed by the newspaper
THEY SAY THAT HALF KNOWLEDGE IS WORSE OFF THAN IGNORANCE. IS THIS THE WAY WE CONSUME November 2015 THE NEWS?
FOUNTAIN INK
002
NOVEMBER 2015 VOLUME 5, ISSUE 12 Rs.50
219, Anna Salai, Chennai- 600002 Website: www.fountainink.in E-mail : feedback@fountainink.in @fountainink
www.facebook.com/fountainink
EDITOR DESIGN
Saurav Kumar
CONSULTING EDITOR G K Rao
COPY EDITOR
Jayashree Aruachalam
Studio 28
DESIGNER
Karthikeyan R
MARKETING Vidya Arjun
REPORTERS AT LARGE PUBLISHER Govind Krishnan V Alia Allana
K Venkatraman
EDITORIAL ADVERTISING CONTRIBUTING PHOTO EDITOR 219, Anna Salai, Chennai-600002. Harikrishna Katragadda
Fountain Ink is published by K Venkatraman on behalf of Fountain Ink Broadcasting and Publishing Pvt.Ltd., printed by K.Srinivasan at Srikals Graphics Private Limited, No.5, Balaji Nagar, 1st Street, Ekkattuthangal, Chennai-6000032, and published from R.S. No. 123/3, Sathiyamangalam Village, Alampoondi, Gingee-604153 Editor: Saurav Kumar Total pages: 124 RNI No. TNENG/2011/41498 Postal Reg.No. TN/ CCN/573/2015-2017 ISSN:2347-9132 All rights reserved All disputes subject to the sole jurisdiction of courts and competent forums in Chennai only. Fountain Ink cannot vouch for or verify the claims made by advertisers, and is not liable for any cause of action arising out of such claims.
November 2015
Phone: 044-28553144 Fax: 044-28553144 Emails: Editorial queries: editor@fountainink.in for subscriptions: subscribe@fountainink.in for advertisements: ads@fountainink.in for trade and business enquiries: call Mohan Manoharan at +91 9840096628 Cover Design: Studio 28
FOUNTAIN INK
003
Half knowledge is dangerous,
specially if you are a journalist.
A
s many great preachers of the world have already wisely said, to gain understanding of the life, it isn’t enough to find success only in the external limiting individualized environment. One has to go beyond just hearing. Living only with half-knowledge is as good as experiencing half of life. No matter how intelligent, healthy, powerful or famous one may grow into the world. Those half-knowing individuals stuck in their limiting identities sometimes have involved all the many endless global crises that human race has suferred and continues to. More than a year after World War I ended, Walter Lippmann and a friend conducted a study of The New York Times to see how the most celebrated newspaper in America covered an international event, the Russian Revolution. Instead of factual reportage, the articles appeared to be little more than a collection of rumors, speculation and ideologically tinged observation. What kind of communication must free people have in order to remain free? Journalists and designers have a huge responsibility in terms of sending across the right information. Their discipline of verification is what allows them to hone the truth. It is what separates journalism from entertainment, propaganda, fiction, or art. Propaganda selects facts and invents them to serve the real purpose: persuasion and manipulation. Fiction invents scenarios to get at a more personal impression of what it calls truth. According to famous sayings, the actual science of reporting has been to never add anything that was not there, never deceive the audience, be as transparent as possible about the methods and motives, rely on original reporting, and to exercise humility. Journalists are often in the thankless position of knowing less about the subject at hand than the newsmakers. It is not all that hard for journalists, or anyone else for that matter, to devise explanations. What’s harder to do is to come up with reliable ones. Journalists’ knowledge deficiency is a reason they are vulnerable to manipulation by their sources. Without a working knowledge of the subject at hand, journalists are also vulnerable to the experts from whom they seek information, quotes, and story leads. Conventional wisdom is no substitute for knowledge. Newer developments could also build a shift toward knowledge-based journalism. While the Internet provides access to unavailable storehouse of knowledge, it also pressures journalists to crank out stories and have a constantlyupdated presence through blogs, Twitter, Facebook, and other social media. Speed can be an obstacle to reflective reporting. Nevertheless, it is a mistake to see knowledge as informing only slower paced and longer form reporting. In virtually every reporting situation, the journalist who knows more about the subject at hand has an advantage over the journalist who knows less. Knowledge is the best eraser of hastily concocted but wrongheaded storylines.
Ishita Mehra, Editor
November 2015
FOUNTAIN INK
004
EDIT The origins
Opportunity knocks again
Find out the objective and the advent of the magazine- Fountain Ink
An empty space found for the creative plan to be set up for Fountain Ink magazine
p/006
p/007
R E P O RTAG E
The readers and their readings
Nation reads up, or maybe not
With So Much Content on the Internet, Will print survive?
Let us dig up some facts to see how big is this reader’s ‘nation’ that we claim to represent.
p/008 - 009
p/012 - 014
INFOGRAPHIC A brief up about what people think about the information flow around our environment. p/016
November 2015
005
FOUNTAIN INK
PHOTO STORY
Framed by the newspaper
Reading the news half-way, is tthis how we consume infromation? p/021 - 029
E S S AY The start of something new
Mediums that take place
Journey of the idea for the new Fountain Ink magazine campaign
Television, retail, digital and ambient media’s make it even better and bigger for the new campaign
p/018 - 020
p/030 - 032
L O O K B E YO N D Thinking of all the possibilities that can take place based on Fountain Ink’s present campaign- half knowledge. Plus a note to all the people who have made this project possible. p/033
November 2015
FOUNTAIN INK
The origins F
ountain Ink is a Chennai based, award-winning long form narrative monthly magazine. Started in 2011, it gives the readers the opportunity to experience in depth reportage on topics ranging from culture, giving them stories that goes far beyond the normal news op-ed. Fountain Ink has published much acclaimed pieces on issues of national and international interests, and is available for subscription across the country. It has narratives, photo stories, cartoon essays in longer and richer format. Fountain Ink has gone big with essays and photo stories instead of fiction and poetry When the team behind Fountain Ink was faced with the choice of either going all out or staying low key, budget constraints made them choose the latter. The team behind this magazine, has no complaints. Fountain Ink was founded to favour long-form writing with detailed reportage, essays and photo stories, giving journalism a fresh perspective and journalists their much loved space. All this content is wrapped in a minimalist cover and the magazine itself comes at a low price of Rs. 50. During the first three months of publication, the magazine was sold at just Rs. 5 in Chennai. “Exploring India through long-form writing always appealed to me,” says Saurav Kumar, the magazine’s editor. He previously worked as a newspaper journalist in Ahmedabad and Bangalore. “Newspapers did give me an opportunity to write in long form sometimes, but even the most detailed article would have to be restricted to say 1,500 words,” says Saurav, whose love for detailed articles is seen in the ‘reportage’ section of Fountain Ink. Issues that the average Indian is familiar with are discussed here and it leaves the reader with narratives that increase his/her understanding of issues one may not otherwise feel connected to. Fountain Ink refrains from being a literary magazine and has gone big with essays and photo stories instead of fiction and poetry. “Fountain Ink is a short magazine and so they can choose to concentrate on a few long pieces,” says Sreekumar Menon who teaches at the Asian College of Journalism, Chennai. “The thought is to revive the culture of writing essays,” says Saurav. The essays section, unlike reportage, carries contributions from non-journalists too. Topics are diverse and the expertise of the writer in the subject area shines through his/her writing, spruced up by illustrations. The ‘photo story’ section is also one to look out for. Whether it is a collection of famous photographers work or a glimpse into the unreleased works, the photos are introduced artfully. ‘Q and A’, the interview section, lets us have long conversations on subjects with the people concerned, which is a welcome change in the world of two-line commentary. Does working from Chennai give the magazine any advantage or does it keep them away from all the action in Delhi? “Definitely an advantage,” Saurav is quick to reply. “It helps the magazine maintain a pan-Indian perspective easily.” Marketing head Vidya Arjun shared that the distribution channel included small towns across the country, including Basti in Uttar Pradesh, Bellary in Karnataka, Anand in Gujarat and Guwahati in Assam. “It shatters the notion that only people in big cities read. We have so far sold every copy that we sent to these small towns,” Saurav says.
Shradha Narayanan (the hindu)
November 2015
Edit / 006
Edit / 007
FOUNTAIN INK
Opportunity knocks again B
eing in a digital era has it’s own advantages. The easy connectivity and information just at the tap of a finger gives us the power to browse up on news anytime, anywhere. Which also makes it harder for information to reach to the audience at times. With so much content cluttering our environment, both physical and digital, there’s not much that our mind can grasp or pay attention to. It’s safe to say that marketting teams have a good go at catching people’s attention , but do we attain their attention with the right note? If the product lacks in being highlighted, then what is the point of selling it? Fountain Ink has always kept it’s benchmark in new and honest journalism, which never compromises on the quality of the news. Such a product requires to be heard and read, which deserves snap-on-point campaign to reach the right customers. People now have a higher understanding about the world, and the country. The magazine provides a perfect area where the educated, despite of being in the city or the state, can read the actual news. Indian magazine journalism is, contrary to what people say about the death of reading, huge; we just have so many languages, with each language having magazines that command readership running into the population of small countries. Fountain Ink is the perfect foil to the big picture journalism; it tells you the stories that you’ll probably miss, stories closer to the heartland. They are out to tell stories that big media would avoid, and they want to do it well. Money isn’t important, integrity is. In a country like ours, such brands of clean journalism is necessary. Having no campaign being done before, the first ever campaign gives it the golden opportunity to mark itself as what it is, it’s personality in the minds of the readers. How fountain Ink marks itself different from other magazines is that it basis it’s crux on social issues that present news tradition tends to divert from, due to political news, which has the ability to be manipulated and gain audience attention. Political and social news is interlated, because human society does not survive without laws and administration. That’s another story how we broadcast news from political or social basis. Fountain Ink shows stories of the people, not of the events. It believes in the statement that we are the stories we tell, we empathise with human conditions and not just the events that take place. Keeping that in mind, Fountain Ink has loyal customers as well as newcomers. Those few readers who have the urge to know more about the current affairs.
Ishita Mehra (editor)
November 2015
FOUNTAIN INK
Reportage / 008
The readers
and their readings With so much content on the internet, will print survive? A look into the changing ways of experiencing information in the digital age.
The Gaurdian and Time Magazine
T
he morning of internet brings a new type of lifestyle to people. Despite the availaibility of a rich digital environment, the habit of reading a newspaper cannot be abolished or forgotten. Recent statitics show us that more than half of the newspaper readers now read the newspaper online. Printed newspapers still remain the core of the industry. Nine out of 10 newspaper readers consume the printed edition, compared with five out of ten for the digital format. There are 14.6 million readers of printed newspapers, almost 4 out of 5 are aged 16 plus. Print continues to be central to newspaper reading habits as a trusted source of news and information. Consumer demand, especially among older readers, will ensure that printed newspapers will continue for many years. The small decline in their readership was driven by the under 40’s. Yet print has survived. The factors contributing to this: people enjoy the medium’s portability and the information it contains, that cannot be obtained from another source- the information we presume as essential. Paper offers narratives which can’t be seen on web, hence many readers get hard copies for
November 2015
themselves. It is a habit for many, a habit hard to kill or let go. Just holding any peice of texture containing words isn’t enough, it’s the experience that the browsing peice of information gives us. Fountain Ink magazine is no exception to being subjected to both print and online information portal for the audience. The magazine prints a new edition every month, along with articles and photo stories going online, on websites and social media portals. The two way street helps it gain more followers and audience. “Print is dead” was a common refrain a couple of years ago. The costly print advertisements that kept magazines and newspapers alive were migrating to the web, where they earned only pennies on the dollar. To publishers, it felt as if a hurricane was flattening their business. A new publishing landscape has emerged. What was once a fairly uniform business—united by a group of people with shared interests to write stories and to read and sell advertising next to the stories has split into several different kinds of expression. Hard news is perhaps the hardest to make profitable. It is increasingly instant, constant and commoditised (as with oil or rice, consumers do
FOUNTAIN INK
Reportage / 009
not care where it came from). With rare exceptions, making money in news means publishing either the cheap kind that attracts a very large audience, and making money from ads, or the expensive kind that is critical to a small audience, and making money from subscriptions. Both are cut-throat businesses; in rich countries, many papers andmagazines close every year. But among magazines there is a new sense of optimism. The Association of Magazine Media (MPA) reports that magazine audiences are growing faster than those for TV or newspapers, especially among the young. Unlike newspapers, most magazines didn’t have large classified-ad sections to lose to the internet, and their material has a longer shelf-life. Above all, they represent aspirations: “they do a very good job of inspiring your dreams.� People identify closely with the magazines they read, and advertisers therefore love them: magazines. Which is why luxury magazines are doing particularly well, as are those in emerging markets, where a fast-growing middle class is coming into those advertisers sights. Digital ads are typically worth a small fraction on the web, of what they were in print. But tabletsand other digital mediums, could change this by controlling their information panels. Publishers are still experimenting with formats: some are little different from their print versions. But the wiser publishers are finding ways to rely less on advertising. They are looking to make more not only from subscriptions but also from other sources. What else a magazine can do besides sell copies depends on its audience and subject matter. Many are turning themselves from mere carriers of ads into marketing-services companies, giving their advertisers a range of new ways to reach readers. There are also more esoteric business models. The ability of magazines to inspire fierce loyalty among readers means there are also lots of small-time, quirky successes. XXI, a French quarterly of long-form reportage, is profitable despite carrying no ads, not putting its text online and being sold only in bookshops; it seems to capitalise on French intellectual traditions and the concentration in Paris of voracious readers. Loyalty of customers to their favourite magazine is lucrative. As long as there are coffee tables, people will want things to put on them.
November 2015
FOUNTAIN INK
November 2015
FOUNTAIN INK
November 2015
FOUNTAIN INK
Reportage / 012
What the nation really wants to know
Many readers and viewers would have, at some point of time, heard Arnab Goswami thundering at 100 decibels at 9.00 pm “Please answer this question! The Nation Wants to Know”. Let us brief up on how big is this ‘nation’ that is represented here. N Muthuraman (swarajyamag.com)
O
n any given night, less than 4 lakh Indians watch news broadcasting shows. So to be technically correct, next time Arnab should be saying “Please answer this question! 0.033% of this nation wants to know”. Because that is the proportion of the country’s population (4/12000) that Arnab claims to represent. It is a different matter that even those who are watching the show may not fully agree with his line of questioning! TV Penetration in India is still low, with about 12 crore TV sets in a country of 120 crores. Hindi General Entertainment (~30%) and Regional Channels (~28%) garner a lion’s share of the total TV viewership followed by Hindi movies and Kids channels covering another 20%. National News viewership is less than 4% of the total viewership. Even on the most “newsy” day of election results, the TV viewership of Hindi News channels are of a magnitude several times higher than the English news channels.
November 2015
The statistics do not mean that Indian citizens do not want to know the current affairs of the nation. Factors like time, Tv chanels, the quality of news and mediums of consumption all need to be taken under consideration before jumping to any conclusion. News is no longer news, it’s information broadcasted in ways because of our power to communicate differently. Information of the print has always had more loyal customers than in any other format or medium of information. People read certain books, magazines and newspapers because they believe in the content, they expect it in a certain manner and they feel deserving of the correct information. Customers relate to brands of information and they base their standards or values according those brands. The next page is an article by a journalist who worked in Fountain Ink, and learned about the reader’s mindset and how magazines potray news.
Reportage / 013
FOUNTAIN INK
S
ome years ago, I was a reporter in the founding team of a new news magazine. When the magazine launched, the marketing team sent journalists an email saying that we could gift four free subscriptions to anyone we liked, but could we please make sure the four recipients fell within the magazine’s TG? Our Target Group wasn’t merely SEC A++ as with most English language media. There was more to the definition of our TG. The magazine’s ideal reader was someone whose monthly household income was Rs 2 lakh. Some months later they felt that was too ambitious, so reduced it to Rs 1.5 lakh. We’d hit bull’s eye if we could capture the attention of the reader who lived in one of the big metros, spent weekends in places such as malls where disposable income is spent, had a smart phone (which wasn’t yet ubiquitous), took at least one foreign holiday a year and had a “Segment C” car (which cost above Rs 5.5 lakh in those days). I had naively believed that a publication would want as many readers as possible. The greater the circulation, the more ads you got. The magazine’s circulation team did all it could to make sure the magazine did not reach cities outside the handful of big metros. One day, returning from a reporting trip from Srinagar, I told the editor how the magazine was prominently available in news stands there. “Don’t tell the circulation guys,” he replied, “They will make sure it doesn’t reach there.” The magazine was sold at perhaps half the printing cost, and then there were the high salaries the journalists took home, the newsgathering expenses and other overheads. With such subsidies, why should a publication try to cater to, say, university students when they did not have the money to buy a car? The TG impacted the kind of stories the editors encouraged. The stories they wanted would be bizarre, surprising, provocative and mostly about the lives of the TG, their interests and aspirations. Forests rights? Dalit atrocities? Prison torture? A number of such story ideas would be met by the answer,
November 2015
FOUNTAIN INK “The reader is not interested in the story.” I heard that line in other places I worked at, too. The first thing I did after I quit that job and became a freelancer was that I went a painter and asked him to paint a signboard. It said: “THE READER IS NOT INTERESTED IN THE STORY,” with the Hindi translation, “Pathak ko kahani mein ruchi nahi hai.” One day in 2012, Saurav Kumar, the editor of a little known magazine called Fountain Ink asked me to find a Maruti worker and do a story describing the work conditions of Maruti workers. Maruti’s factory in Manesar near Gurgaon had hut down because of labour unrest. A general manager had died in a fire, allegedly killed by the workers. The workers denied the accusation, and wanted the world to take note of their inhuman work conditions. Through a labour rights activist, I found one worker and interviewed him on his life story. wrote it as a first person account, in his own words. It was 6,500 words, titled “The Maruti Way”. While the magazine’s circulation was miniscule, the story went viral on the internet. Two years later, it remains the most read story on their website. It has been read nearly 2.7 lakh times, several times the circulation of Fountain Ink’s print edition, and several times that of the magazine I had last worked for. Meanwhile, the magazine with the fancy TG was and is still struggling to get advertising. There, this story on a Maruti worker’s life would never have been published. The media had largely sided with the narrative its TG wanted to believe: the workers had murdered a general manager, a middle class guy like one of us. He deserved justice. There was nothing else to be said about the Maruti story. The reader was not interested. Some stories did appear later about the workers’ narrative, and Outlook magazine did a cover. But 6,500 words? Go write your novel, most editors would say. A labourer whining about bad work conditions in a factory? The reader is not interested. A month after the Maruti story is out of the pages? Yet, the online success of the long piece had proved all such conventional thinking wrong. The story was being shared widely Twitter, Facebook
Reportage / 014 and other places on the internet. Many of those who shared it were owners of Maruti cars. Some said they wouldn’t buy a Maruti car again. In other words, even the rich reader was interested. On a website of Indian automotive fans, called Team BHP, the thread discussing my article was endless. here were two lessons I learnt from this experience. Firstly, that experimenting with form helps. That the story was in first person, gave it a certain authenticity of voice. The only artifice I had introduced was that in the beginning I wrote, “I was present there and will tell you what happened, but to understand it you will have to let me begin from the beginning.” Creating such curiosity in the first paragraph perhaps helped sustain the reader’s interest in the story despite its length. If one can break the monotony of the he-said-shesaid form of writing, people will read. People read to be informed, but they also read for the pleasure of reading. Narrative journalism has become a loaded, over-wrought term, but the craft of story-telling is as important as the story itself. The second lesson was that the internet could demolish the hot air of the marketing types. The marketing types in the media wear suits and think the journalists don’t understand the real world. The internet makes them almost redundant. No longer do we need “readership surveys” to tell us what the reader is interested in and not interested in. My angst with the marketing types was that they and their readership surveys were wrong in their presumption of what even the rich reader wants. With the web, there is no debate. The statistic is live and real, and can’t be fudged. When I write something that doesn’t get the hits, I don’t blame the reader. I ask myself: how can I tell this story to make the reader care about the things I care? The Maruti worker I had interviewed was arrested soon thereafter, along with 146 other workers. They have been in jail for two and a half years without bail, even as the Haryana government is having a hard time proving murder charges against them. Will you read a story about how their lives and those of the families have been ruined by this? I bet you will.
T
Shivam Vij (www.scroll.in) November 2015
FOUNTAIN INK
FOUNTAIN INK
REPORTAGE The readers of our nation ESSAY The start of something new- Half Knowledge campaign
NOVEMBER 2015 VOLUME 5, ISSUE 12 Rs.50
PHOTO STORY Framed by the newspaper
THEY SAY THAT HALF KNOWLEDGE IS WORSE OFF IGNORANCE. IS THIS THE WAY WE CONSUME THE NEWS?
November THAN 2015
NEW JOURNALISM. EVERY MONTH
November 2015
FOUNTAIN INK
Infographic
THE READERS
AND THEIR READINGS HOW OFTEN DO YOU READ THE NEWSPAPER?
WHAT KIND OF MAGAZINES DO YOU READ?
1
33
2 HOW OFTEN DO YOU READ MAGAZINES? MONTHLY
ART & PHOTOGRAPHY
DAILY
RARELY
DESIGN
INDIAN POLITICS
SOMETIMES
FASHION
SOCIAL ENVIRONMENT
EDITION-VISE
DO YOU FIND ANY DIFFERENCE IN THE CONTENT OF NEWSPAPERS AND MAGAZINES? MAGAZINES ARE MORE INFORMAL SINCE WRITERS GIVE THEIR OWN OPINIONS. NEWSPAPERS ARE TO THE POINT, THEY HAVE FACTS AND THE ACTUAL NEWS. MAGAZINES ARE MORE FOR ENTERTAINMENT PURPOSES AND ARE MANIPULATED. MAGAZINES GIVE AN INSIGHT TO THE TOPIC AND COVER MOST OF THE CONTENT.
RARELY, ONLINE NOT MUCH
ANY
7
SOMETIMES
8
DO YOU THINK THAT PEOPLE JUST BROWSE BY NEWS AND DO NOT READ IT COMPLETELY WELL? CONSIDERING TIME SHORTAGE AND LOW ATTENTION SPAN IN THE PRESENT WORL ENVIRIONMENT, PEOPLE JUST BROWSE BY THE INFORMATION BRIEFLY. PEOPLE ONLY READ THE HEADLINES OF A NEWSPAPER AND GIVE A FLEETING GLANCE TO THE WRITTEN MATERIAL. PEOPLE ONLY READ THE ESSENTIAL POINTS. NEWS ISN’T VERY INFORMATIONAL, LIKE IT USED TO BE. THIS MIGHT NOT BE A BAD THING, AS PEOPLE ONLY READ WHAT THEY ARE INTERESTED IN.
.. .. ..November .. .. .. .. .. .. 2015 .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
FOUNTAIN INK
............................................................. DESIGN BY ISHITA MEHRA INFORMATION PANEL BY INFOGRAPHICS DAILY FOUNTAIN INK HALF - KNOWLEDGE
INTERVIEW CONDUCTED ON AGE GROUPS 18 TO 50
.............................................................
IS KNOWING ABOUT OUR SOCIAL ENVIRONMENT IMPORTANT?
4
3 63
5
HAVE YOU HEARD OF FOUNTAIN INK MAGAZINE?
DO INDIAN POLITICS INTEREST YOU?
DAILY NOT FOR ME
YES
............................. “Reading furnishes the mind only with materials of knowledge; it is thinking that makes what we read ours.”
NO
YES
SOMETIMES NOT INTERESTED
SOMETIMES
I ALREADY HAVE MY OWN PROBLEMS
RARELY, ONLINE
YES, OF COURSE NOT MUCH CAN’T SAY
.............................
9
YOUR PERCEPTION OF PEOPLE WHO ARE RELIGIOUS NEWS READERS.
10
WHAT DO YOU THINK ABOUT PEOPLE AND THEIR ‘HABIT’ OF BEING IN THE SPHERE OF HALF KNOWLEGE?
VERY INTELLIGENT AND KNOWLEDGABLE, OBSERVANT AND CALM AS WELL.
PEOPLE USUALLY DO THIS TO GET SOME FOOTAGE, THEY SIMPLY SAY ANYTHING BECAUSE THEY WANT TO SAY.
OPINIONATED, SOMETIMES THEY ARE TOO BOASTFUL.
PEOPLE WANT TO HAVE AN OPINION , BUT THEY DO NOT WANT TO LISTEN OR UNDERSTAND. ONE CANNOT DISCUSS ANYTHING WITH SUCH PEOPLE.
INTERESTING TO TALK TO, AS YOU WILL HAVE SOMETHING TO LEARN FROM THEM. THEY LEARN TO EMPATHISE AS WELL. MANY OF THEM BELIEVE IN CHANGE FOR THE GOOD, AND THEY CARE ABOUT THEIR SURROUNDING.
PEOPLE TO UNNECESSARILY ARGUE AND PICK UP FIGHTS DURING ANY DISCUSSION. IT IS OUT OF IGNORANCE AND FALSE BELIEFS, AND NO PROPER KNOWLEDGE OR INFORMATION. I JUST DISLIKE PEOPLE WHO DO NOT KNOW MUCH AND BLINDLY BELIEVE ANYTHING.
.. .. November .. .. .. .. .. .. 2015 .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. ..
FOUNTAIN INK
Essay / 018
The start of
something new
The creative process involves a mix of emotions, drives, skills, and behaviors. And a lot of trial and error. The ability to come up with a solution to any design initaitive lies in the process which is unique to each problem.
The creative process involves a mix of emotions, drives, skills, and behaviors. And a lot of trial and error. The ability to come up with a solution to any design initaitive lies in process, and sometimes plain spontanity. Nevertheless, there are certain steps taken in mind to help us lead to a design solution. As designers, we need to have a high drive for exploration, a bit of divergence from the usual ideas to be able to think independently. To be open to new experiences, inspired by new thinking and have high levels of persistence, precision and patience. This enables us to stay motivated to achieve. Creativity involves different stages, and each design solution follows a diffrent stage each time, which makes it unique to the solutions.
November 2015
019
FOUNTAIN INK
8 STEPS TO I N K ’ S C R E AT I V E P R OC E S S
DEF I N E THE
R EA D A ND
P ROB L EM
RESEARCH
THE PROBLEM THAT FOUNTAIN INK WOULD FACE IS THAT IT IS NOT KNOWN BY MANY, AND BEING IN A COUNTRY WHERE PEOPLE VALUE GOSSIP OVER KNOWLEDGE, CATCHING PEOPLE’S ATTENTION WILL BE A CHALLENGE. BEING THE FIRST EVER CAMPAIGN BY THE BRAND, IT HAS THE OPPORTUNITY TO MARK IT’S BRAND STANDARD IN THE MARKET ONCE AND FOR ALL .
1
RESEARCH ON THE MAGAZINE, CUSTOMER’S READING HABITS AND PREFERENCES, MARKET REALITY, POINT OF DIFFERENCE AND OTHER BRANDS AD CAMPAIGNS WERE TAKEN INTO CONSIDERATION. IDEAS WERE THOUGHT OF SIDE BY SIDE TO COME UP WITH AN ORIGINAL AND CREATIVE SINGLE MINDED PROPOSITION (SMP).
2
3 4
INITI A L
‘ALL INDIAN
THE SMP THAT WAS FINALIZED FOR THE CAMPAIGN WAS ON THE BASIS OF ‘HALF KNOWLEDGE’, FOR WHICH THE INITIAL IDEA WAS TO SHOWCASE THREE OBJECTS- GLOBE, BOOK AND A SPECTACLE, CUT IN HALF, TO SHOW HALF KNOWLEDGE.
ALL IDEAS WERE BASHED AN THROWN AND BURNT AND REJECTED.
IDEATI O NS
November 2015
REJECTS’
just like my hopes and dreams.
FOUNTAIN INK
5 6
CO N N E C T I N G
G ET INSP IRED
T H E DOT S
THE INITIAL IDEAS WERE TOO LITERAL, FOUNTAIN INK DESERVED A MORE INTELLIGENT IDEA AS IT’S FIRST CUT. DIFFERENT TYPES OF MEDIUMS AND ADVERTISEMENTS WERE RESEARCHED UPON AND A TYPE BASED ADVERTISEMENT WAS CHOSEN.
ANOTHER IDEA FOR THE CAMPIAGN WAS TO FORMULATE SENTENCES, WHICH WHEN CUT IN HALF, CHANGES THE MEANING OF THE SENTENCE. FOR EXAMPLE ‘Man has beef/ being cut from resturant menu.’ THIS IDEA WAS MERGED WITH A NEWSPAPER WITH HALF TEXT AND PICTURES. THE IDEA HIT ME WHILE READING THE NEWSPAPER, WHEN LOOKING FOR SENTENCES THAT COULD BE USED FOR THE INITIAL PRESS AD. THIS BECAME THE FINAL PRESS AD TO BE IMPLEMENTED. TIMES OF INDIA WAS CHOSEN AS THE MOCK-UP FOR THE PRINT AD.
7 8
MAK E IT
HAPPEN THREE TIMES OF INDIA NEWSPAPERS WERE CHOSEN, OF DIFFERENT DATES. EACH NEWSPAPER WILL HAVE A DIFFERENT STYLE OF IMPLEMENTATION. THREE NEWSPPAER BROADSHEETS WERE DESIGNED, WITH THE BACK SIDE CONTAINING THE PRINT AD FOR FOUNTAIN INK
November 2015
OT H E R
MEDIUMS ONCE THE PRESS ADS WERE COMPLETED, OTHER MEDIUMS OF THE CAMPAIGN WERE LOOKED INTO, LIKE TVC, AMBIENT MEDIA AND DIGITAL SPACE.
FOUNTAIN INK
Photo Story / 021
Framed by the Newspaper
A photo document of the press and retail ads created for Fountain Ink magazine, based on the recent SMP- half knowledge.
November 2015
FOUNTAIN INK
November 2015
Photo Story / 022
FOUNTAIN INK
November 2015
Photot Story / 023
FOUNTAIN INK
November 2015
024
FOUNTAIN INK
November 2015
Photo Story / 025
FOUNTAIN INK
November 2015
028
FOUNTAIN INK
November 2015
029
FOUNTAIN INK
November 2015
FOUNTAIN INK
November 2015
FOUNTAIN INK
Essay/ 030
The mediums that take place
Other mediums for the AD campaign were looked into, like TVC, retail, digital and ambient media. Advertising campaigns contains series of advertisement messages that share a single idea and theme which make up an integrated communication. They appear in different media channels across a specific time frame that often need to be clearly defined. A critical part of this process is determining a theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short-lived due to factors such as being ineffective or market conditions and / or competition in the marketplace and marketing mix.
TVC Television ad, which will be a 60 second film will show a news reporter orating the news in a tasteless manner. The news that will be orated will be incomplete, hence there will be many absurd pauses in between the film while the reporter is orating it. The tone and style chosen for the TVC ad was neat and simple. For example, the news to be orated is‘Hello, I am Nitish Sahar, and you are watching......Monday, 14th of August will be marked in the Austrian calender as.....No action will be taken against Uber driver who was accused of...... FTTI students finally stopped their protest on Friday, saying.....The demands of people from West Punjab have finally been heard by Arving Karanav who plans to.....’
November 2015
FOUNTAIN INK
Essay / 031
The magazine will be showcased once the news gets stuck to a point, where the person either repeats the news for some time, or has a strange silence for a long time. The message that will pop out is- “Is this the kind of news you consume? Want to know the whole news? Read Fountain Ink.” One has to invoke realization in people’s minds about the kind of news they watch, and then the next step is to inform them about the news they need to read, to have full knowledge.
RETAIL
The newspapers designed as press ads also mark the retail stratergy for Fountain Ink’s Half Knowledge AD Campaign.
November 2015
FOUNTAIN INK
DIGITAL SPACE Digital space will be focusing on creating a buzz around any certain movement, or news. Taking any recent news, buzz will be created for people to get ready for the news to be splashed. For example,what will be Prime Ministers next movefor the next state election? A website will be created for people to log onto, where they can have a look at the message, on the date given. When the website will be launched, the message that will appear is about the information we read,and how much we know about it. Fountain Ink will initiate the realization in people that the knowledge we consume isn’t full, and to know more, we require a narrative and detailed magazine like Fountain Ink. The top 10 winners of a few quizzes on Fountain Ink website will get free magazine of that certain month.
AMBIENT MEDIA Fountain Ink can use the concept of half-knowledge as an ambient-installation space in any public environment, like a mall, fest, book store. Few objects will be cut and seperated, making it half and not usable, for example a table without it’s desk, a chair without the legs, a globe without the map and so on. There will be 7 elements placed, at a distance. Each will have one word from the ‘Is this how you read the news?’. Each element and word will lead the viewer to the next word, till they complete the words, and read the whole message from that distance. It will be a pace largely seperated by partitions for people to see and lead themselves through, without getting confused.
November 2015
Essay / 032
FOUNTAIN INK
Notes / 032
Look Beyond Thinking of all the possibilities that can take place based on Fountain Ink’s present campaign- half knowledge. Plus a note to all the people who have made this project possible.
Fountain Ink magazine marked a subtle yet a strong campaign of half-knowledge by creating an incomplete newspaper, referring to customers present times news consumption. If thinking on the similar lines of the present ad campaign, then it is possible to saythat the ‘incomplete’ newspaper can be a great hit if tried in real. Although no newspaper would like to publish it for the obvious reasons. Th ecampaign is not set to start a war between the medium of newspaper and magazine, rather it is created to spark a realization that news perhaps has not been consumed correctly, by the customers, and not served properly by the messangers. Imagine if the incomplete newspaper becomes the actual printed newspaper for a day. A day with the whole newspaper incomplete, with all the TV channels broadcasting absurd unfinished news, with radio news channels replaying news, withh all the social networking sites and internet chanels updating incomplete news. The campaign then does not remain a campaign, but a movement, creating history.
Many people have helped me throughout the process of this campaign and for me to reach this final product. I would like to thank my mentor, Manish Barodia, who guided me thoroughly the project. My family, who supported me. My senior, for helping me out with the printing place of thenewspaper, without which the tangible outcome of the newspaper wouldn’t be possible. And to Fountain Ink magazine, fo being one of the best news brands, which stays true to it’s core values and continues to do so. Thankyou, if you have read this document from the beginning to middle to end.
November 2015
4
TIMES CITY Ola ties up with Nissan to get its own cars New Delhi: Taxi aggregator Ola seems to be going the radio taxi way. On Tuesday, it announced a tie-up with Nissan Motors to procure cars for lending them to its drivers. To this end, Ola had set up a seperate unit, Ola Fleet Technology, earlier. Ola drivers can lease these cars from the aggregator and can even own them eventually, if desires, through installments. The taxi aggregator, while setting up the Ola Fleet Technology division, had announced an initial investment of Rs. 500 crore to buy cars and lease themto new drivers. “Ola recently rolled outa cab-leasing programme for driver-partners for which cars will now be purchased from both Nissan and Datsun brands,” Ola said in a statement. It, however, did not disclose the number of vehicles that will be procured under the partnership. The Ola Fleet Technology programme has a capital of over Rs.5,000 crore that will be infused for scaling up the
programme in 2016. Ola plans to partner with more carmakers to add over one lakh vehicles on its platform by the end of 2016. Through this partnership, Ola’s subsidiary will make availaible vehicles, to Ola driver-partnerships, creating employment and subsequently enterpreneurial opportunities for hundreds of thousands of them, Ola vice-president, strategic supply initiatives, Rahul Maroli said. “We look forward to more such partnerships in the coming months...to create mobility options customised for the Indian market,” he added. Nissan Motor Inida managingdirector Arun Malhotra said the growth of the cab industry in India has been remarkable in the past couple of years. nounced an initial investment of Rs. 500 crore to buy cars and lease themto new drivers. “Ola recently rolled outa cab-leasing programme for driver-partners for which cars will now be purchased from both Nissan and Datsun. leasing
FOUNTAIN INK
IS
Trade Fair to begin today
New Delhi: The centre has nominated film and TV actor Satish Shah, film criticBhawana Somayaa and TV producer Bijendra Pal Singh as member of the FTII society. The trio will replace filmmkers Santosh Sivan and Jahnu Barua and actress Pallavi Joshi, who resigned in solidarity with striking FTII students in July. The students went on a 139 day strike to oppose the appointment of TV actor Gajendra Chauhan as chairperson on FTII society. While Shah is a popular actor with several films and TV programmes to his credit, Somayaa is a well-known film critic who has written several books and hosted TV shows. B P Singh is director-producer of the longest running Indian serial ‘CID’ Singh has been nominated in the category of ‘persons of eminence connected with films and television education, journalism, literature, fine arts, dramatics, performing arts etc.’ Apart from Chauhan’s appointment, students had also opposed the reconstitued FTII panel, where four of the eight members are known to be closely linked to RSS. These include Anagha Ghaisas, who has made several documentary films on Prime Minister Narendra Modi, Nrendra Pathak, a former president of Maharashtra ABVP, Pranjlal Saikia, as office-bearer of an RSS-linked organisation, and Rahul Solapurkar, who is closely associated with BJP. The students ended their strike over four months later, but their protest continues. .are known to be closely linked to RSS. These include Anagha Ghaisas, who has made several documentary films on Prime Minister Narendra Modi, Nrendra Pathak, a former president of Maharashtra . station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost
-day. Delhi Metro Rail Corporation (DMRC) will start selling entry tickets for the business days from Saturday to Wednesday, and for general public days from November 19-27. Business days tickets are also on sale online for the first time. Entry tickets for the general public days will be availaible at all Metro Stations, except at Airport Express line, where tickets will be availaible for the trade fair only at Dhaula Kuan
While tickets for the business days will be availaible only in 32 stations, general days tickets will be availaible in all metro stations, except on the airport line, said officials. station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. Froori sh
City to abolish 200 types of affividavits
New Delhi: To cut red-tape and enable swifter delivery of public services, the Delhi government on Tuesday decided to abolish 200 types of affividavits, which are required to procure different documents from December 1 and replace it with self-attestation. The decision was taken in a cabinet meeting chaired by CM Arvind Kejrival. According to the government, it is the “biggest” relief for Delhihites as they had to face a lot of difficulties while getting different documents, including ration cards, income certificate, transport permits, etc. town and licensing powers are with the police chief under the Cinematograph Act. He also said Delhi government cannot appoint a licenscing authority and argued the LG was “separate” from Delhi government. The body has challenged a January 9 notification by LG Jung appointing deputy commissioners as licensing authorities. Jung appointing deputy commissioners as licensing authorities. as licensing authorities
THIS town and licensing powers are with the police chief under the Cinematograph Act. He also said Delhi government cannot appoint a licenscing authority and argued the LG was “separate” from Delhi government. The body has challenged a January 9 notification by LG Jung appointing deputy commissioners as licensing authorities.The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. Sab hojata hai life mei, sab ho jata hai. Kyuki hum bade cools hai bro. Bro ciitationsnue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the
YOU
Trade Fair
town and licensing powers are with the police chief under the Cinematograph Act. He also said Delhi government cannot appoint a licenscing authority and argued the LG was “separate” from Delhi government. The body has challenged a January 9 notification by LG Jung appointing deputy commissioners as licensing authorities.The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. Sab hojata hai life mei, sab ho jata hai. Kyuki hum bade cools hai bro. Bro ciitations nue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. Sab ho-
After the cabinet’s meeting, deputy CM Manishh Sisodia said several affidavits were just for “formalities” which were burden on people due to which they have to face a lot of difficulties. “Today, the government has given its nod to abolish 200 types of affividavits sought by various departments. From December 1, affividavits will notbe required for different types of certificates,” Sisodia said. He said the givernment has decided to go ahead with only 40 types of affidavits and of them, 20 affividavits come under the Centre and the remaining fall station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On week-
THE TIMES OF INDIA, NEW DELHI WEDNESDAY, NOVEMBER 4, 2015
Movie hall owners go to court New Delhi: A key issue first since it concerns seperation of red-flagged by the Supreme powers between the lieutenant Court in 2011 while dealing governor and the state governwith the Uphaar tragedy case ment.partment. landed in the Delhi high court During brief arguments, additional solicitor general on Tuesday. An association of cinema hall Maninder Singh, appearing owners has challenged the for the I&B ministry and Dellatest Delhi government noti- hi Police, said Delhi is a union fication stating that halls must territory akin to a presidencybe granted licences by district jrival. According to the govcommissioners of the revenue ernment, it is the “biggest” department. The petition was relief for Delhihites as they listed before Justice Rajiv had to face a lot of difficulties Sahai Endlaw but he sent it while getting different docuto the Chief Justice’s bench ments, inclu because if you ha town and licensing powers are with the police chief under the Cinematograph Act. He also said Delhi government cannot appoint a licenscing authority and argued the LG was “separate” from Delhi government. The body has challenged a January 9 notification by LG Jung appointing deputy commissioners as licensing authorities. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. Sab hojata hai life mei, sab ho jata hai. Kyuki hum bade cools hai bro. Bro ciitations and inspectiosn and alphas. cools hai bro. Bro ciitations and inspectiosn and alphas. January 9 notification by LG Jung appointing deputy commistypes of certificates,” Sisodia said. He said the givernment has decided to go ahead with only 40 types of affidavits and of them, 20 affividavits
New Delhi: A key issue first red-flagged by the Supreme Court in 2011 while dealing with the Uphaar tragedy case landed in the Delhi high court on Tuesday. An association of cinema hall owners has challenged the latest Delhi government notification stating that halls must be granted licences by district commissioners of the revenue department. The petition was listed before Justice Rajiv Sahai Endlaw but he sent it to the Chief Justice’s bench since it concerns seperation of powers between the lieutenant governor and the state government.partment. During brief arguments, additional solicitor general Maninder Singh, appearing for the I&B ministry and Delhi Police, said Delhi is a union territory akin to a presidency town and licensing powers are with the police chief under the Cinematograph Act. He also said Delhi government cannot
appoint a licenscing authority and argued the LG was “separate” from Delhi government. The body has challenged a January 9 notification by LG Jung appointing deputy commissioners as licensing authorities. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. Sab hojata hai life mei, sab ho jata hai. Kyuki hum bade cools hai bro. Bro ciitations and inspectiosn and alphas After the cabinet’s meeting, deputy CM Manishh Sisodia said several affidavits were just for “formalities” which were burden on people due to which they have to facer 1, affividavits will notbe required for different types of certifi-
children’s ‘right to play’, seem to havehad the desired effect in to
children’s ‘right to play’, seem to havehad the desired effect. Although these are just two of the 211 children’s parks with New Delhi Municipal Council, they don’t have “broken swings or see-saws” anymore, as Justice Joseph had pointed out in hi 2014 Delhi Municipal Council, they.Children’s parks with New.
The six-month wait for free textbooks for students in municipal-run schools is finally over. Ina reply submitted to the Delhihigh court, the north Corporation has said that ecercise notebooks for the coming academic year has been distributed among students in 746 schools. The material distributed, includes five subject notebooks and one drawing book. It has also assured thecourt that in future all efforts will be made to ensure that The material distributed, includes five subject notebooks and book. The high court’s order to the civic agencies to maintain parks under their jurisdiction andmake them child-friendly, and its May 6 judgment this year upholding
station. Tickets for the business days, however, will be availaible only at 32 metro stations. The tickets can be purchased from the customer care centres of the Metro Stations between 9 am to 4 pm on all days. The business days entry tickets are priced at Rs.400, while the general days tickets can be purchased at Rs.50 and Rs.30, for adults and children respectively. On weekends the general days will cost Rs.80 and Rs.50. Amour fulls. ng deputy commissioners as licensing authorities.The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. The association decided to challenge the order now as the revenue department and cops have sent letters saying they will hold inspections. Sab hojata hai life mei, sab ho jata hai. Kyuki hum bade cools hai bro. Bro ciitationsnue depart-
The six-month wait for free textbooks for students in municipal-run schools is finally over. Ina reply submitted to the Delhihigh court, the north Corporation has said that ecercise notebooks for the coming academic year has been distributed among students in 746 schools. ment this year upholding children’s ‘right to play’, seem to havehad the desired effect. Although these are just two of the 211 children’s parks with New Delhi Municipal Council, they don’t have “broken swings or see-saws” anymore, as Justice Joseph had pointed out in hi 2014 Delhi Municipal Council, 9 notification by LG Jung appointing deputy commissioners as
The six-month wait for free textbooks for students in municipal-run schools is finally over. Ina reply submitted to the Delhihigh court, the north Corporation has said that ecercise notebooks for the coming academic year has been distributed among students in 746 schools. ment this year upholding children’s ‘right to play’, seem to havehad the desired effect. Although these are just two of the 211 children’s parks with New Delhi Municipal Council, they don’t have “broken swings or see-saws” anymore, as Justice Joseph had pointed out in hi 2014 Delhi Municipal Council,
New Delhi: The centre has nominated film and TV actor Satish Shah, film criticBhawana Somayaa and TV producer Bijendra Pal Singh as member of the FTII society. The trio will replace filmmkers Santosh Sivan and Jahnu Barua and actress Pallavi Joshi, who resigned in solidarity with striking FTII students in July. The students went on a 139 day strike to oppose the appointment of TV actor Gajendra Chauhan as chairperson on FTII society. While Shah is a popular actor with several films and TV programmes to his credit, Somayaa is a well-known film critic who has written several books and hosted TV shows. B P Singh is director-producer of the longest running Indian serial ‘CID’ Singh has been nominated in the category of ‘persons of eminence connected with films and television education, journalism, literature, fine arts, dramatics, performing arts etc.’ Apart from Chauhan’s appointment, students had also opposed the reconstitued FTII panel, where four of the eight members are known to be closely linked to RSS. These include Anagha Ghaisas, who has made several documentary films on Prime Minister Narendra Modi, Nrendra Pathak, a former president of Maharashtra ABVP, Pranjlal Saikia, as office-bearer of an RSS-linked organisation, and Rahul Solapurkar, who is closely associated with BJP. The students ended their strike over four months later, but their protest continues. .are known to be closely linked to RSS. These include Anagha Ghaisas, who has made several documentary films on Prime Minister Narendra Modi, Nrendra Pathak, a former president of Maharashtra . town and licensing powers are with the police chief under the Cinematograph Act. He also said Delhi government cannot appoint a licenscing authority and argued the LG was “separate” from Delhi government. The body has challenged a January 9 notification by LG Jung appointing deputy commissioners as licensing 9 notification by LG Jung appointing deputy commissioners as
MODI WON THE HEARTS OF ALL IN WALL STREET, NEW YORN, DURING HIS VISIT TO THE UNITED STATES OF AMERICA, NOVEM
HOW The six-month wait for free textbooks for students in municipal-run schools is finally over. Ina reply submitted to the Delhihigh court, the north Corporation has said that ecercise notebooks for the coming academic year has been distributed among students in 746 schools. ment this year upholding children’s ‘right to play’, seem to havehad the desired effect. Although these are just two of the 211 children’s parks with New Delhi Municipal Council, they don’t have “broken swings or see-saws” anymore, as Justice Joseph had pointed out in hi 2014 Delhi Municipal Council,
READ
the state government. The move will cover major departments like directorate of education, revenue, transport, directorate of local bodies (three MCD’s), Delhi Police, etc. Delhi Transport Corporation is starting a new night service route on from kamruddin Nagar (Nangloi) to Anand Vihar Terminal as route number 0236. A key issue first red-flagged by the Supreme Court in 2011 while dealing with the Uphaar tragedy case landed in the Delhi high court on Tuesday. An association of cinema hall owners has challenged the latest Delhi government notification stating that halls must be granted licences by district commissioners of the revenue department. The petition was listed before Justice Rajiv Sahai Endlaw. notification stating that halls must be granted licences by district commissioners of the revenue department. The petition was listed before Justice Rajiv Sahai
‘Failed’ engg student emerges as topper 4 mths after suicide
LOL:
The lawns are trimmed, the slides and swings are not broken and shrieking children are everywhere. The impact of Supreme Court judge JusticeKurian Joseph’s letter drawing Delhi high court’s attention to the deplorable condition of Children’s Park near India Gateand Lake Park near Sarojni Nagar is still felt 19 months on, TOI found out the eve of Children’s Day. The high court’s order to the civic agencies to maintain parks under their jurisdiction andmake them child-friendly, and its May 6 judgment this year upholding children’s ‘right to play’, seem to havehad the desired effect. Although these are just two of the 211 children’s parks with New Delhi Municipal Council, they don’t have “broken swings or see-saws” anymore, as Justice Joseph had pointed out in hi 2014 Delhi Municipal Council, they. Children’s parks with New Delhi Municipal Council, they dont beinred effect. Although these are just two of the 211 children’s parks with New Delhi Municipal Council, they don’t have “broken swings or see-saws” anymore, as Justice Joseph had pointed out in hi 2014 Delhi Municipal Council, they. Children’s parks with New Delhi Municipal Coun Children’s parks with New Delhi Municipal Council, they dont beinred effect. Although these are ju 9 notification by LG Jung appointing deputy commissioners as licensing Me and my rny jynx heart laced de.
Mohammad Adnana Hilala of J&K ended his life in June after learning he had failed in Physics
THE NEWS?
WANT TO KNOW THE WHOLE NEWS?
READ FOUNTAIN INK November 2015
K’taka CM may take legal step against BJP man