CASE STUDY
RACV delivers a smarter way to travel around Melbourne with the help of Intelematics The client With a member base of over three million, RACV is recognised as one of the leading lifestyle brands in Australia. It operates in a wide range of areas including motoring and mobility, home, leisure, financial services and general insurance. Whilst historically known for its motor services and advocacy, RACV has pivoted in recent years towards providing holistic transport solutions for its members and all Victorians.
The challenge – Victoria’s mobility needs are changing Government and industry leaders have long recognised that Victorians’ transport preferences are changing. Younger travellers, in particular, are seeking out journey planners that link together multiple modes of transport such as public transport, bikes and rideshare. Car travellers are also seeking convenient ways to find the cheapest petrol prices and local parking options. With these trends in mind, Intelematics worked closely with RACV to rebuild their arevo Journey Planning app – an app that enables RACV to engage more with Millennial and Gen Z commuters, and also puts user experience at its very core.
“Intelematics brought a wealth of expertise to the table. The work they did to simplify highly complex journey data for users was something that no other provider could do at the scale that we needed.” Elizabeth Kim. GM, arevo Mobility, RACV
The Solution – A rebuilt mobility app to engage with a younger audience In 2018, RACV embarked on an exciting new project
arevo app. This route-planning engine processes a
- the development of a mobility app called ‘arevo’.
wide range of travel data from third-party sources
The app was designed to help Victorians to plan
to deliver an app that builds intelligence into route
journeys more efficiently across multiple modes of
planning and allows the user to personalise travel
transport, ranging from public transport and ride
preferences (eg. walking, cycling, car and public
shares through to private cars and bikes. Whilst
transport). In addition, the app enables RACV to
arevo launched with great success in 2019 and was
engage more with potential customers through
embraced by its members, RACV recognised that
offering special offers and discounts from a range
the app needed to adapt to the changing mobility
of local businesses.
preferences of the younger population. RACV approached Intelematics to rebuild the arevo app to help improve the user experience of planning journeys in real-time and to connect arevo users to the broader RACV ecosystem. During
the
nine-month
development
Other new features of the app include: Easy access to view live public transport departure times and disruptions A new dashboard that connects users to petrol prices and parking availability
phase,
Intelematics took the lead in building the “brains” behind the route-planning engine that powers the
A cleaner map interface
Intelematics brings deep expertise in route-planning and real-time traffic data With decades of experience in mobility, travel data
A dynamic future roadmap of additional capability
and maps, Intelematics was well placed to deliver on
has been planned for the arevo app, with new
this project. Intelematics has strong niche expertise
releases planned on a regular basis. Ultimately
in developing mobility solutions and the provision
the plan is for the app to cater to all mobility
of real-time data to help people move around
needs, including the ability to make payments to
in the most convenient way. Elizabeth Kim, GM,
transport providers. Greater functionality in terms
arevo Mobility, RACV said, “Intelematics are really
of micro mobility, such as the use of scooters
good at taking complex business requirements
and bikes will be built in. Also, a greater emphasis
and translating that into a product we can actually
on cycling within the app will link into broader
use. They also set up an excellent dashboard that
government plans to build additional bike lanes
provides monitoring and alerts us to any problems
across Melbourne. arevo will help encourage
with the app”. “In addition, Intelematics brought
“greener” forms of transport so that Australia can
strong skills in cloud technology and also lean, agile
move towards meeting greenhouse emissions
techniques that allow greater ease of updating the
targets. Importantly, Intelematics will provide
app in the future,” she added.
ongoing managed services to ensure the arevo app is always available, secure and supported.
The results
115,000+ users of the
RACV are delighted
Early indications show
Intelematics to provide
arevo app now have
with the enhanced
an increase in users
ongoing managed
access to a smarter
user-interface and
signing up to create an
services to ensure the
way to get around
additional CRM
account to access the
arevo app is always
Melbourne.
functionality.
offers and discounts
available, secure and
functionality .
supported.
CONTACT US Discuss a customised solution for your business Ph: +61 (03) 8415 9000 E: enquiry@intelematics.com intelematics.com