Case Study

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CASE STUDY

RACV delivers a smarter way to travel around Melbourne with the help of Intelematics The client With a member base of over three million, RACV is recognised as one of the leading lifestyle brands in Australia. It operates in a wide range of areas including motoring and mobility, home, leisure, financial services and general insurance. Whilst historically known for its motor services and advocacy, RACV has pivoted in recent years towards providing holistic transport solutions for its members and all Victorians.

The challenge – Victoria’s mobility needs are changing Government and industry leaders have long recognised that Victorians’ transport preferences are changing. Younger travellers, in particular, are seeking out journey planners that link together multiple modes of transport such as public transport, bikes and rideshare. Car travellers are also seeking convenient ways to find the cheapest petrol prices and local parking options. With these trends in mind, Intelematics worked closely with RACV to rebuild their arevo Journey Planning app – an app that enables RACV to engage more with Millennial and Gen Z commuters, and also puts user experience at its very core.

“Intelematics brought a wealth of expertise to the table. The work they did to simplify highly complex journey data for users was something that no other provider could do at the scale that we needed.” Elizabeth Kim. GM, arevo Mobility, RACV


The Solution – A rebuilt mobility app to engage with a younger audience In 2018, RACV embarked on an exciting new project

arevo app. This route-planning engine processes a

- the development of a mobility app called ‘arevo’.

wide range of travel data from third-party sources

The app was designed to help Victorians to plan

to deliver an app that builds intelligence into route

journeys more efficiently across multiple modes of

planning and allows the user to personalise travel

transport, ranging from public transport and ride

preferences (eg. walking, cycling, car and public

shares through to private cars and bikes. Whilst

transport). In addition, the app enables RACV to

arevo launched with great success in 2019 and was

engage more with potential customers through

embraced by its members, RACV recognised that

offering special offers and discounts from a range

the app needed to adapt to the changing mobility

of local businesses.

preferences of the younger population. RACV approached Intelematics to rebuild the arevo app to help improve the user experience of planning journeys in real-time and to connect arevo users to the broader RACV ecosystem. During

the

nine-month

development

Other new features of the app include: Easy access to view live public transport departure times and disruptions A new dashboard that connects users to petrol prices and parking availability

phase,

Intelematics took the lead in building the “brains” behind the route-planning engine that powers the

A cleaner map interface


Intelematics brings deep expertise in route-planning and real-time traffic data With decades of experience in mobility, travel data

A dynamic future roadmap of additional capability

and maps, Intelematics was well placed to deliver on

has been planned for the arevo app, with new

this project. Intelematics has strong niche expertise

releases planned on a regular basis. Ultimately

in developing mobility solutions and the provision

the plan is for the app to cater to all mobility

of real-time data to help people move around

needs, including the ability to make payments to

in the most convenient way. Elizabeth Kim, GM,

transport providers. Greater functionality in terms

arevo Mobility, RACV said, “Intelematics are really

of micro mobility, such as the use of scooters

good at taking complex business requirements

and bikes will be built in. Also, a greater emphasis

and translating that into a product we can actually

on cycling within the app will link into broader

use. They also set up an excellent dashboard that

government plans to build additional bike lanes

provides monitoring and alerts us to any problems

across Melbourne. arevo will help encourage

with the app”. “In addition, Intelematics brought

“greener” forms of transport so that Australia can

strong skills in cloud technology and also lean, agile

move towards meeting greenhouse emissions

techniques that allow greater ease of updating the

targets. Importantly, Intelematics will provide

app in the future,” she added.

ongoing managed services to ensure the arevo app is always available, secure and supported.

The results

115,000+ users of the

RACV are delighted

Early indications show

Intelematics to provide

arevo app now have

with the enhanced

an increase in users

ongoing managed

access to a smarter

user-interface and

signing up to create an

services to ensure the

way to get around

additional CRM

account to access the

arevo app is always

Melbourne.

functionality.

offers and discounts

available, secure and

functionality .

supported.


CONTACT US Discuss a customised solution for your business Ph: +61 (03) 8415 9000 E: enquiry@intelematics.com intelematics.com


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