Democratization... What’s That About?

Technology continues to advance at an unprecedented rate, and it’s being democratized in the process – meaning the power to program, code, invent, and create is accessible to all of us. And that’s an enormous thing. This is especially true when it comes to the creative world of design and content marketing. Now anyone, not just a team of highly skilled experts, has the chance to get involved in the technology (r)evolution at their companies, particularly when it comes to designing, publishing, and sharing meaningful content across channels. Gartner recently put the democratization of technology — that is, providing people with easy access to technical or business expertise without extensive (and costly) training — on their list of 10 strategic technology trends. Accenture’s Technology Vision 2021 report stated, “With democratized technology, every employee can be an innovator, empowered to create technology-driven solutions on their own.” This level of accessibility and the flexibility to make changes on the fly is especially crucial as companies across all industries seek to do more with less.