Why It Matters Now More Than Ever

In a time of global economic uncertainty, many organizations cannot afford to retain 20+ person in-house design and marketing teams with a bevy of expensive software solutions. Brands need to continue creating and sharing content to stay ahead of the competition, but they have less people, tighter budgets, and fewer overall resources to make it happen.

At the same time, the creative world is rapidly changing, and companies can either move forward or stand still and get left behind. As a result of the myriad of digital design platforms, new standards of design have catapulted this lucrative market to grow to over $45.8 billion, and it won’t stop there. Today, there is a growing demand for design and distribution to be placed back into the hands of individuals, urging software companies to supply accessible products that allow anyone to become their own creator. Adobe agrees that it’s far more than a passing trend, stating:

As the name implies, content democratization allows individuals and small businesses to create and share digital content in more ways than would have been possible in the past. It eliminates previous limitations of the traditional media space, such as price and technology barriers that restricted content creation and sharing to fewer people.