2 minute read

The Loop of Luxury is the Future

By operating in this “loop of luxury,” where a few integrated tools can replace a complicated web of many, you can make your content work smarter, not harder.

Instead of creating content tailored to specific platforms, such as social media or company blogs, a single piece of content can be readily disseminated to global audiences across various digital channels. This new way of thinking and working will enable users to successfully reach large audiences and drive brand awareness at scale while ensuring brand voice remains consistent across all content and platforms to boost messaging and marketing.

Content creation and publishing is no longer a strenuous effort for SMB designers and marketers. Here’s an example of an incredibly efficient workflow:

1. Create in Canva or Adobe InDesign

2. Publish directly to Issuu as a dynamic flipbook

3. Generate a suite of assets, like mobile-optimized Articles and Social Posts

4. Share on social media with Hootsuite

5. Measure the impact of your content with built-in Statistics

This process helps users ensure that they’re sharing unique, interactive content that’s relevant to their target audience and prioritizes cross-platform optimization. Ultimately, it’s about getting the content to audiences, as efficiently as possible, wherever they are.

And implementing smart tech solutions will not only help you create and publish omnichannel content more efficiently but measure it, too. In a digital world that’s http://... saturated with content from millions of brands, the pressure to be everywhere all at once is high. Over one third of small businesses spend less than $10k on advertising and marketing efforts in a calendar year, so they need to ensure that their spend is reaching the right audiences and impacting their revenue goals. That’s where built-in reporting and analytics becomes a must-have when evaluating SaaS solutions. perfect and publish it, and sales can access and share it with prospects. With Issuu, dedicated users can manage multiple publisher profiles with unique URLs for every segment of the business, keeping content organized by location or department.

Savvy professionals should start planning now; evaluate current tech stacks, processes, strategies, and budgets. By making the switch to solutions that fit into a seamless workflow, designers and marketers across industries can start creating more effective content that can easily be published and shared on all channels to drive long-term success.

Platforms like Issuu provide built-in, real-time analytics tools for users to track, measure, and report on the success and effectiveness of their content marketing efforts. This is an efficient way to tie marketing spend to results (to ultimately reduce the total amount of spend required), and these crucial insights can help inform future strategies. Additionally, it’s one more way to further streamline tech stacks and workflows, so the entire creation-transformation-publishing-reporting process remains in the loop of luxury.

Adopting and implementing better (and fewer) solutions will address critical pain points when it comes to sharing great content. Additionally, by putting entire teams on one solution that lives at the center of all other efforts, you bring meaningful content into the fold of the rest of the business. Designers can upload their work, marketers can

As the barriers to getting the necessary tools continue to disappear, the opportunities to enhance content and its respective marketing with real ROI are limitless.

Attention-grabbing digital content is no longer just for highly skilled teams of 10 or more. As the barriers to getting the necessary tools continue to disappear, the opportunities to enhance content and its respective marketing with real ROI are limitless. If you’re ready to optimize your content marketing efforts, fix the pain points when it comes to design and distribution, and be incredibly nimble in reaching audiences around the world, Issuu is the solution you’ve been looking for.

Book a demo to see why.

This article is from: