The Impact on Design and Marketing

Inflation is soaring right alongside democratization and has small business owners rethinking their design and content marketing strategies. Now at a 30-year high, inflation is forcing companies to either absorb increased costs and sacrifice margins or raise prices and depress demand. As nearly half of SMBs try to navigate content creation and marketing efforts on their own, they’re likely to run into various challenges that may hinder their efforts – and, in turn, they’ll start looking for better solutions.

Even for legacy media companies (like newspapers, magazines, broadcast television, and radio), the democratization of content has led to continued declines in subscriptions and viewers paired with skyrocketing printing expenses. But the battle being fought by “old school” outlets can be negated by disseminating content in new ways – like on social platforms and through online magazines. Adobe weighs in:

If [traditional media companies] don’t go digital, they’re unable to deliver the type of content people are craving, where they crave it. And if these companies do deliver content online, thanks to paywalls, ad blocking software, and changing customer preferences, these companies can still see their influence wane.

There are four critical pain points that must be addressed in any content marketing strategy: creating content, publishing, sharing, and measuring results. These challenges can seem daunting. But luckily, feasible solutions exist to solve all of these concerns. distribute it with similar professionalism as industry giants like Amazon or Target without the cost – and often with greater flexibility and efficiency.

Design and publishing companies are taking notice, adapting their current offerings to support this growth and empower individuals to tap into their creative potential. Today’s creatives, entrepreneurs, and savvy digital marketers are quick to take advantage of free or low-cost online creation and distribution platforms in order to reach people across channels. These efforts are monetizable and can attract a large following fairly quickly.

Users, and Teams

We’re entering a new age. Democratization is paving the way for organizations everywhere to leverage cost-effective, intuitive platforms that nearly anyone can use. This phenomenon enables everyone to be a content creation and marketing guru.

These days, what can be accomplished with a $2,000 computer and self-service SaaS tools surpasses the capabilities of million-dollar budgets and complicated software from decades past. With the right set of tools, an individual creator or one-person marketing team can make content and share and

Forward-thinking brands should follow suit. Those who adopt easy-to-access-and-use solutions free themselves from relying on a single department and decentralize the power to make changes. As a result, they can expect these kinds of changes:

� Digital content that is accessible from anywhere, on any device, with a static URL – whether shared publicly or privately with internal teams

� The ability to make changes in an instant, keeping documents current and correct

� Omnichannel content marketing becomes easier and easier

� A total overhaul of the way people work, speeding up the time from ideation to publication

It’s time to make technology work for you, and the tools exist to make it happen.