NatureVerse

Page 84

NATUREVERSE

Trend Book 2023-2024

Lorenzo LanDIni

Irene Festa

Fashion Forcasting

Class 4

FEBRUARY 3rd, 2023

Fashion Management / Business / Buying /

Digital Communication & Media 2 2022 - 2023

INDEX

Introduction to The NatureVerse

NatureVerse Trend Arch Positioning

NatureVerse Hashtag Cloud

NatureVerse Keywords Google Trends

MetaVerse Phygital

Virtual World

Virtual Fashion

MetaVerse History

NatureVerse Ubiquities

Fashion Textiles

Lifestyle

Art

Food and Health

Pets

Mixed Reality

Architecture

Color Charts

Color Chart 1

Color Chart 2

Color Chart 3

Color Chart 4

Opportunities and Risks of The NatureVerse

NATURE VERSE

Nature and technology have the power to inspire and enable us to create new worlds, aesthetics, and solutions. While the digital world may seem disconnected from nature, it can actually be a key to envisioning and building a more regenerative world. The relationship between technology and the natural world is complex and multifaceted, and exploring this connection through NatureVerse can lead to new insights and understanding. As the impacts of climate change become more pressing, the mainstream adoption of multi-species thinking, which considers the needs of all living beings in design, and the use of protopias, which are practical visions for incremental progress, will become more widespread. These approaches will allow us to develop realistic solutions to complex problems by leveraging the capabilities of both nature and technology.

At the same time, the virtual world, or meta-verse, will evolve beyond its current focus on shopping and socializing to offer education, wellness, creativity, and aweinspiring experiences. This expansion of the meta-verse will lead to new ideas about what is possible, desirable, and necessary for creating a more sustainable, equitable, and inclusive world for all.

The immersive qualities of both nature and technology will inspire new aesthetics, such as dreamy digital worlds, twilight colors, bioluminescent ocean life, and Mars-like landscapes, that can be incorporated into exciting new designs.

TREND ARCH

MAINSTREAM

EARLY MAINSTREAM

EARLY ADOPTERS

NATUREVERSE

LATE MAINSTREAM

TREND SETTERS

NEW BORN

NATUREVERSE

LAGGARDS

HASHTAG CLOUD

NATURE

#Sustainability#Nature#ClimateChange#RenewableEnergy#NaturalEnergy#NaturalBeauty#Outdoors#WildLife#EcoSystem#OutdoorAdventure#NatureLover#NationalParks#NaturePhotography#NatureTrail#Hiking#NatureWalk#NatureConversation#EcoTourism#NaturePreservation

#Esxapism

#EthicalFashion

NATUREVERSE

#SustainableLiving#Conversation#EcoChic#EthicalFashion#DigitalNature#FashionTech#Escapism#VirtualAdventure#GreenFashion#VirtualEcosystem#GreenFashionTrends#NatureVerseExploration

#DigitalNature

#FashionTech

#GreenFashion

NATUREVERSE

#GreenFashionTrends

#VirtualAdventure

#VirtualEcosystem

#NatureVerseExploration

METAVERSE

#VirtualRealityFuture#GreenFuture#VirtualReality#EcoFriendly#VirtualFashion#GreenTechnology#GreenInnovation#VR#VirtualExperience#DigitalUniverse#VirtualRealityExperience#MixedReality#VirtualRealityFuture#VRGaming

#Conversation

#SustainableLiving

NATUREVERSE

#EcoChic

NATUREVERSE

GOOGLE TRENDS

Keywords Trends:

Natureverse (-)

Metaverese (+)

Phygital (-)

Virtual Fashion (-)

Virtual World (+)

The terms “nature-verse,” “meta-verse,” “phygital,” “virtual fashion,” and “virtual worlds” all relate to different aspects of virtual reality and digital environments.

“Nature-verse” refers to a virtual reality or digital environment that is focused on nature or the natural world. This concept may become more popular over time as people seek out ways to connect with nature and the environment through immersive digital experiences.

“Meta-verse” refers to a virtual reality or digital environment that is shared by multiple users and allows for various forms of interaction and communication. The term “meta-verse” is most searched for in Asia, particularly in China, according to Google Trends data.

“Phygital” refers to the integration of physical and digital experiences or technologies. Google Trends data suggests that the term “phygital” is declining in popularity.

“Virtual fashion” refers to digital clothing or accessories that can be worn by avatars or virtual representations of users in virtual reality or digital environments. According to Google Trends, the term “virtual fashion” is also declining in popularity.

“Virtual worlds” refer to virtual reality or digital environments that allow users to experience and interact with a simulated or artificial world. The virtual world is gaining in popularity due to advances in technology and the increasing reliance on online activities and social connections amid the COVID-19 pandemic.

METAVERSE

Key word: MetaVerse

KEYWORD *Google Trend Search 2022* *Google Trend Search 2022* Interest Over Time by Date

*Google Trends Search 2022*

META VERSE

According to Google Trends, the term “meta-verse” is most searched for in Asia, particularly in China.

It is possible that China is particularly interested in the meta-verse because it sees it as an opportunity to capitalize on a trend that is not yet as popular in other countries. By investing in the meta-verse early on, China may be hoping to ride the next wave of popularity and be wellpositioned to benefit from the growth of this technology.

It is worth noting that Google Trends data reflects search activity on Google, and does not necessarily reflect the overall popularity or adoption of a particular technology or concept. It is possible that the meta-verse is more popular in China for other reasons, such as the presence of leading companies or research institutions in this field, or the availability of infrastructure and support for virtual reality and digital environments.

PHYGITAL

Key word: Phygital

KEYWORD *Google Trend Search by Date 2022* *Google Trend Search 2022* Interest Over Time by Date

*Google Trends Search 2022*

PHYGITAL

The term “phygital” refers to the integration of physical and digital experiences or technologies. It seems that according to Google Trends, the term “phygital” is declining in popularity.

Consumers are perceiving phygital entities, or products or experiences that combine physical and digital elements, as having limited use IRL or the meta-verse or shared virtual reality or digital environment.

Technological advancement in the meta-verse is not yet advanced enough to fully utilize or take advantage of phygital elements, consumers may view these items as less valuable or useful. As a result, they may be less likely to spend money on phygital products or experiences.

VIRTUAL WORLD

Key word: VirtualWorld

KEYWORD *Google Trend Search 2022* *Google Trend Search 2022*
Interest Over Time by Date

VIRTUAL WORLD

One of the main drivers of the increasing popularity of the virtual world is the development of new technologies and platforms that enable more realistic and immersive virtual reality experiences. For example, improvements in graphics, audio, and haptic technologies have made it possible to create virtual environments that are almost indistinguishable from the real world. As a result, users can engage with virtual experiences that feel more natural and intuitive, and can be used for a wide range of purposes, including entertainment, education, and training.

In addition, the growing activities and social limit their physical interactions, in events and activities, after the pandemic wide range of purposes.

BY
*Google Trends Search 2022*

growing popularity of the virtual world is also being driven by the increasing reliance on online connections amid the COVID-19 pandemic. As people have been forced to stay at home and interactions, they have turned to the virtual world as a way to connect with others, participate activities, and access entertainment and other forms of content. This trend is likely to continue even subsides, as people have become accustomed to using virtual platforms and environments for a purposes.

Overall, the virtual world is gaining in popularity due to the advances in technology and the increasing reliance on online activities and social connections. It is likely that this trend will continue as virtual reality and digital environments continue to evolve and become more prevalent in our daily lives.

VIRTUAL FASHION

Key word: Virtual Fashion

Interest

*Google Trend Search 2022* *Google Trend Search 2022*
KEYWORD
Over Time by Date

*Google Trends Search 2022*

VIRTUAL FASHION

The term “virtual fashion” refers to digital clothing or accessories that can be worn by avatars or virtual representations of users in virtual reality or digital environments. According to Google Trends, the term “virtual fashion” is declining in popularity.

One reason for this decline could be that consumers are not able to wear their virtual fashion outside of the meta-verse, or shared virtual reality or digital environment. Without the ability to use these digital fashion items in the physical world, consumers may perceive them as having limited value or utility. In addition, if the technology for virtual fashion is not yet fully functional or user-friendly, consumers may be less likely to engage with these products or experiences.

*NOT ENOUGH DATA FOR DIFFUSION MAP*

METAVERSE HISTORY

The metaverse is still emerging, but the concept of a 3D immersive internet where people can socialize, play, shop and work dates back decades.

1938

In his collection of essays “The Theater and its Double,” Antonin Artaud, a French poet and playwright, coins the term “virtual reality.”

1962

The American Filmmaker Morton Heilig created the Sensorama, a machine that simulates the experience of riding a motorcycle through New York City by using a 3D movie, a vibrating chair, a fan, and scents.

1984 American pioneer developed reality

1984

American computer scientist, musician and VR pioneer Jaron Lanier founds VPL Research, Inc., which developed one of the first virtual reality headsets and data gloves.

1989

While at CERN, English computer scientist Tim BernersLee developed the foundation for the World Wide Web.

1992

In his book “Snow Crash,” American science fiction writer Neal Stephenson introduces the term “metaverse” to describe a dystopian future world where wealthy individuals escape into a 3D connected alternative reality.

NATUREVERSE

2003

Linden Lab launches Second Life, a shared 3D virtual platform that enables users to explore, interact with others, create, and trade virtual goods.

METAVERSE HISTORY

2006

On Roblox, users can both create and play massively multiplayer games that are developed by the community.

2007

Google enhances Maps by integrating Street View, providing users the ability to navigate through a virtual representation of the real world on a large scale.

2009

Satoshi Nakamoto (a pseudonym) mints the first Bitcoin and launches the first public blockchain, using a proof-of-work algorithm.

2010

Entering Pandora: James Cameron’s “Avatar” hits the big screen

2011

Ernest Cline releases the futuristic novel “Ready Player One.”

NATUREVERSE

2012

In a blog post titled “bitcoin 2. (aka Colored Bitcoin)-initial specs,” Israeli entrepreneur Yoni Assia introduced Colored Coins.

METAVERSE HISTORY

2014

Facebook acquired Oculus and scaled up the 3D infrastructure to support it.

2014

Kevin McCoy, an American artist, and Anil Dash, a tech entrepreneur from the United States, developed the first non-fungible token, a unique, cryptographically secured virtual asset.

2015

Vitalik Buterin, a Canadian programmer, and Gavin Wood, an English computer scientist, unveiled Ethereum, which offers capabilities for constructing decentralized applications on a blockchain.

2016

The introduction of Pokémon GO brought augmented reality games overlaid on the real world to the mainstream.

2018

Readt Player One the Moive releases in theaters

NATUREVERSE

2018

Sky Mavis, a Vietnamese studio, developed the video game Axie Infinity, which utilizes NFTs integrated with the Ethereum blockchain, making it a popular play-to-earn game.

METAVERSE HISTORY

2019

Fortnite, developed by Epic Games, has become the most widely used shared virtual world, with over 250 million active users.

2021

The parent company of Facebook, rebranded as Meta, has announced an ambitious vision for the metaverse, positioning itself as a leader in this emerging field.

Microsoft introduces Mesh as a new platform that promises to synchronize virtual collaboration.

NATUREVERSE

2021 2021 Avatar 2 releases in theaters

KEY UBIQUITIES

UBIQUITIES

Fashion

Textiles

Lifestyle

Art

Food and Health

Mixed Reality

Pets

Architecture

NATUREVERSE

LIFESTYLE
ART Food and Health
Reality Pets
FASHION
TEXTILES
Mixed
Architecture

FASHION

Nature and technology have the power to inspire and enable us to create new worlds, aesthetics, and solutions. While the digital world may seem disconnected from nature, it can actually be a key to envisioning and building a more regenerative world. The relationship between technology and the natural world is complex and multifaceted, and exploring this connection through NatureVerse can lead to new insights and understanding. As the impacts of climate change become more pressing, the mainstream adoption of multi-species thinking, which considers the needs of all living beings in design, and the use of protopias, which are practical visions for incremental progress, will become more widespread. These approaches will allow us to develop realistic solutions to complex problems by leveraging the capabilities of both nature and technology, including biotechnology and synthetic biology.

At the same time, the virtual world, or meta-verse, will evolve beyond its current focus on shopping and socializing to offer education, wellness, creativity, and aweinspiring experiences. This expansion of the meta-verse will lead to new ideas about what is possible, desirable, and necessary for creating a more sustainable, equitable, and inclusive world for all.

The immersive qualities of both nature and technology will inspire new aesthetics, such as dreamy digital worlds, twilight colors, bioluminescent ocean life, and Mars-like landscapes, that can be incorporated into exciting new designs.

NATUREVERSE

TEXTILES

Textiles may incorporate nature and technology in various ways in the future. One approach is to adopt a multi-species perspective and consider the needs of all living beings in design, as well as utilize protopias, which are practical visions for incremental progress, to develop solutions to complex problems. The virtual world, or metaverse, may also expand beyond its current focus on socializing and shopping to offer educational, wellness, creative, and aweinspiring experiences, leading to new ideas about sustainability, equity, and inclusivity. These immersive qualities of both nature and technology may also inspire new aesthetics, such as dreamy digital worlds, twilight colors, bioluminescent ocean life, and Mars-like landscapes, that can be incorporated into textiles.

NATUREVERSE

LIFESTYLE

Technology has become an integral part of our lives, and it is hard to imagine a world without it. From the way we communicate, to the way we shop, to the way we work, technology has changed the way we live. We now have access to information and resources that were once out of reach, and this has enabled us to do more with less.

The Metaverse is a virtual world that is created and maintained by its users. It is a place where people can interact with each other, create content, and explore new ideas. It is a place where people can express themselves and explore their creativity. The Metaverse is a place where people can come together to share ideas, collaborate, and create new experiences.

The Natureverse is a concept that is similar to the Metaverse, but it focuses on the natural world. It is a place where people can explore the natural environment, learn about the environment, and interact with it. The Natureverse is a place where people can come together to share their knowledge and experiences, and to create new experiences.

The combination of the Metaverse and the Natureverse is pushing the real world towards an immersion with technology. People are now able to explore and interact with the natural world in ways that were not possible before. They can explore the environment, learn about it, and create new experiences. This is allowing people to gain a deeper understanding of the environment and to create new experiences that are more meaningful and engaging.

NATUREVERSE

ART

Technology has greatly impacted the art world, with digital art becoming increasingly prevalent. From virtual reality installations to 3D printing and beyond, artists are now able to utilize technology to create works that were once impossible. The Metaverse, a virtual world where people can interact in a shared digital space, will only continue to drive the integration of technology into the art world.

As the Metaverse becomes increasingly popular, it is likely that we will see more and more artists creating works specifically for this digital environment.

The “Natureverse,” which blends virtual experiences with real-world experiences, will also contribute to the integration of technology into the art world. By allowing artists to create works that seamlessly integrate with the natural world, the Natureverse opens up new possibilities for digital art. As technology continues to advance, it’s likely that we will see an even greater emphasis on immersive digital art experiences that blur the lines between the virtual and real worlds.

NATUREVERSE

Food & Health

Technology has played a significant role in revolutionizing our food and health landscape. From advancements in agriculture and food production to innovations in healthcare, technology has been incorporated in every aspect of our food and health systems. For instance, precision agriculture has allowed for efficient and sustainable food production, while telemedicine has made healthcare more accessible. The rise of the Metaverse, a virtual universe that merges the real world with the digital, and the “Natureverse” phenomenon, which emphasizes the integration of nature with technology, further highlights the immersion of technology in our food and health. As technology continues to advance, it will likely have an even greater impact on the way we produce, consume, and manage our food and health, creating a more sustainable and interconnected future.

NATUREVERSE

PETS

Technology has greatly influenced the way we care for our pets. From smart homes equipped with technology to monitor and improve their living spaces, to wearable devices to track their health, technology has become an integral part of pet care. Additionally, advancements in technology have helped address issues such as stress and anxiety in pets through the use of virtual reality, sound, and light therapy. The Metaverse and the “Natureverse” phenomenon further emphasize the integration of technology and nature in pet care. For instance, the use of 3D printing and biodegradable materials to create ecofriendly pet clothing and grooming products, as well as the development of AI-powered pet food, highlights the ways in which technology is being used to enhance the lives of our pets and improve the sustainability of pet care practices. As technology continues to evolve, we can expect to see even more innovations in the space, making pet care more effective and humane.

NATUREVERSE

MIXED REALITY

Mix reality, augmented reality (AR), and virtual reality (VR) have the potential to revolutionize the way we interact and perceive nature. With AR and VR technologies, people can immerse themselves in virtual environments that simulate natural habitats, allowing them to explore and learn about different ecosystems in a more interactive and engaging manner. Additionally, these technologies can be used to provide a more realistic and educational experience for those who may not have the opportunity to visit these habitats in person. Furthermore, MR technologies can enhance the way we perceive and experience the natural world by overlaying digital information and elements onto the physical world, offering new perspectives and insights into the environment. Overall, the integration of mix reality, AR, and VR will change the way we look at nature by offering new ways to experience and understand it, making conservation efforts and environmental education more accessible and impactful.

NATUREVERSE

ARCHITECTURE

The advent of the metaverse is having a significant impact on architecture. The metaverse requires the creation of virtual environments that are believable and immersive, which requires new approaches to design and the use of new technologies. At the same time, the relationship between architecture and nature is also changing, as architects and designers increasingly seek to create buildings and spaces that are in harmony with the natural environment and that make use of sustainable materials and energy sources. The metaverse is creating new opportunities for architects and designers to experiment with innovative designs, materials, and technologies in a virtual environment, which can then be applied to real-world projects. At the same time, the virtual world is also offering new ways for people to experience and interact with the built environment and nature, blurring the lines between the two and creating new possibilities for how we live and work in the future.

NATUREVERSE

COLOR PALETTES

COLOR CHARTS

These color palettes bring together the natural and digital worlds, demonstrating how they can exist harmoniously. They include shades such as Sage Leaf, a swampy green that pairs well with mineral tones like Seafoam and vibrant, suninspired hues like Apricot Crush. Astro Dust adds a futuristic, earthy touch to the palette, while Alpine Frost offers a refreshing contrast. Together, these colors showcase the diverse and interconnected nature of the natural and digital worlds.

NATUREVERSE

COLOR CHART #1

NATUREVERSE
13-0650 TCX 16-1164 TCX 18-2436 TCX 15-0545 TCX NATUREVERSE

COLOR CHART #2

NATUREVERSE
17-3014 TCX 13-5309 TCX 18-3737 TCX 15-3716 TCX 15-1247 TCX 17-4139 TCX 14-1309 TCX 11-4800 TCX NATUREVERSE

COLOR CHART #3

NATUREVERSE

19-0417 TCX 16-5808 TCX 13-0650 TCX 19-3952 TCX 18-1657 TCX 19-3424 TCX NATUREVERSE

COLOR CHART #4

NATUREVERSE

18-5611 TCX 17-1537 TCX 19-4203 TCX 18-1250 TCX 18-0529 TCX 17-1537 TCX NATUREVERSE

OPPORTUNITIES AND RISKS OF THE NATUREVERSE

NATUREVERSE

Opportunities:

1. Increased eco-tourism and outdoor recreation

2.Job creation in conservation and environmental management

3.Development of new sustainable technologies

4. Improved health and well-being through increased access to nature

Risks:

1. Unintended consequences of human intervention in natural systems

2. Economic impacts on traditional resource extraction industries

3. Inadequate funding for conservation and management efforts

4. Conflict with local communities and indigenous peoples over land use and resource allocation.

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Materials: Fine Gauge, Heathered/Marled
2022
Li Shurui WGSN.com WGSN original image @michaeloliverlove WGSN.com @hypebeast WGSN.com @materio_fr WGSN.com Botter WGSN.com Devin Lunsford WGSN.com Byroses WGSN.com Diarte WGSN.com
VISUAL REFERENCES Formosan Taffeta WGSN.com Orange Culture WGSN.com Bal Original WGSN.com @materio_fr WGSN.com Liberty x London College of Fashion WGSN.com Stone Island Shadow Project WGSN.com @eyecmag WGSN.com @infinite_ movement_ fashion WGSN.com Visarute Angkatavanich WGSN.com

@stoneisland_official WGSN.com

(di)vision SS22 WGSN.com

@theleoisallinthemind WGSN.com

Acne Studios WGSN.com

@theleoisallinthemind WGSN.com

Engineered Garments Barbour Fall Winter 2021 WGSN.com

Jiyong Kim WGSN.com Ernst Haeckel WGSN.com Maritas Denim WGSN.com
VISUAL REFERENCES Nicholas Daley WGSN.com Robyn Lynch x Columbia WGSN.com Odina Keim x SPINEXPO™ WGSN.com WGSN Archive WGSN.com @theleoisallinthemind WGSN.com

REFERENCES

Barnes, O. (2022). Men’s Knit & Jersey Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/article/92679?lang=en [Accessed 7 Feb. 2023].

Bell, A., Chen, A., McDonnell, J., Napoli, C. and Rocca, M. (2021). Future Drivers 2024. [online] www.wgsn.com. Available at: https://www.wgsn.com/insight/article/92102?lang=en.

Browning, C. and the WGSN Forecast team (2021). Active Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/ article/92449?lang=en [Accessed 7 Feb. 2023].

Carey, T. (2020). Building trees in the Metaverse might actually save the forest. [online] Freethink. Available at: https://www.freethink.com/energy/3d-models-of-trees [Accessed 26 Jan. 2023].

Chow, F. (2022). Men’s Prints & Graphics Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/article/93008?lang=en [Accessed 7 Feb. 2023].

Correa, A. (2022). Men’s Footwear, Accessories & Jewellery Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/ article/93135?lang=en [Accessed 7 Feb. 2023].

Lynch, J. (2022). Intimates Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/article/92838?lang=en [Accessed 7 Feb. 2023].

Paget, N. (2022). Men’s Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/article/93162?lang=en [Accessed 7 Feb. 2023].

Palmer, H. (2022). Men’s Textiles Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/article/92535?lang=en [Accessed 7 Feb. 2023].

The Franklin Institute (2016). History of Virtual Reality. [online] The Franklin Institute. Available at: https://www.fi.edu/virtual-reality/history-of-virtual-reality.

Trotman, S. (2022). Denim Fabric, Wash & Finish Forecast A/W 23/24: NatureVerse. [online] www.wgsn.com. Available at: https://www.wgsn.com/fashion/article/92849?lang=en.

ZIAUL (2022). HISTORY OF THE METAVERSE METAVERSE TROOP. [online] METAVERSE TROOP. Available at: https://metaversetroop.com/history-of-the-metaverse/.

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